How much of the Japanese whisky you drink is to pay for the marketing cost？

Original Zhou Xueling’s research on going to sea in Yuanchuan

In recent years, the reputation of Japanese whisky has risen. Five years ago, the cheap whisky cost dozens of dollars, but now it costs more than 800 dollars. In 2005, the limited edition Yamazaki sold for $7,000 for 50 years, and in 2018, it was auctioned for $340,000. This increase will make Maotai cry for big brother.

▲ The record-breaking Yamazaki has turned 38 times in 13 years in 50 years.

However, just over a decade ago, Japanese whisky was just a neglected category, and Japanese manufacturers closed down one after another or sold themselves to foreign companies because of unsalable sales. No one expected that there would be today’s grand occasion.

So, is a bottle of Japanese whisky of several thousand dollars an IQ tax? How did it get fired to its current high position? What elements do you need for a wonderful marketing hype?

Let’s start with a conclusion. At this point, the price of Japanese whisky is far more than the drinking value, but it has financial attributes like assets such as houses, stocks and futures. Therefore, the analysis of its speculation path, just like the analysis of all financial assets that can be speculated, cannot be separated from four elements, namely:

A series of unique narratives that are generally accepted,

A handful of dealers with concentrated chips,

A large group of speculative hot money,

And an objective scarcity.

Here, you can pause and think about whether diamonds, Maotai, Bitcoin and school districts have all these four elements, or which one is missing.

Next, we will explain them in order to see how they create the myth of Japanese whiskey one by one.

| Narration

YCCHUHAI

The first is narrative, an infectious narrative can shape people’s cognition, and the unified cognition of a group of people is value. A group of people think that something is valuable, then it is valuable.

And if narrative is to be convincing and interesting, we should start from both rationality and sensibility.

Japanese whisky builds rational cognition by winning prizes. In 2001, a professional whisky magazine in Britain held a wine tasting contest. Among 293 whiskies sent by manufacturers, a whisky from Japan was rated as the first. In the same year, another Japanese whisky also won the gold medal in the internationally renowned liquor competition IWSC.

▲ Japanese whisky is emerging in Europe.

Write down these two test sites. I will take the test later. This is the first time that Japanese whisky beat Scotland on the international stage, and it began to gain the attention of European fans, and in the next 20 years, it continued to win large and small awards.

However, although there are more and more awards, there is a big difference between rational cognition and non-cognition. If there are more, it will be numb. Therefore, it is necessary to rely on perceptual cognition, like multiple dreams in Inception, to implant an idea into people’s hearts with a large number of stories.

The most widely circulated story of Riwei is the magical wooden cask with water.

The barrel used for traditional whisky is oak, which is not available in Japan. Generally, it was imported from North America and Europe. The supply was interrupted during World War II, so we had to look for local substitutes. Finally, we found the water wood in Hokkaido, which seemed to be a last resort at that time, because it was not well sealed, the original wine was easy to leak and volatilize, and the aroma released in the first few years overshadowed the wine, which was very poor. So as soon as the war was over and the supply of oak resumed, the winery immediately put this inferior barrel aside.

Unexpectedly, 20 years later, Riwei became a friend of time. People accidentally opened the wooden barrels of water from the abandoned warehouse and found that the strong taste of the past had become only a faint sandalwood and incense, full of mysterious oriental flavor. This underwater wood has become a unique feature of Japanese whisky.

This counter-attack story was relished by whisky lovers, and the aroma of water chestnut was introduced to Mengxin as the characteristic of Riwei, but I didn’t know that I was just a spreading node of the story.

So these are the means by which Riwei establishes rational and perceptual cognition. The most direct and effective way of rational cognition is to look for authoritative endorsement, and well-known events belong to this link. Perceptual cognition needs to get to the heart of human nature, like the unsuspecting water bucket finally winning. This reversal is just like Maotai’s counterattack from loss to national wine, which is a story that most people like to hear.

In addition, the story will tell you that the water used by Riwei is the mountain spring of Japanese tea ceremony, the brewery is located in the unique terrain and climate of Japan, and the filtering material is bamboo instead of peat.

It is true that these factors will lead to objective differences in taste, but such subtle differences, ordinary people drink, "tasted, but it seems that they have not tasted", and drink after accepting the above emotional narrative, "it is worthy of the taste of sandalwood, temples, bamboo forests and clear springs!"

However, how did this series of infectious narratives form and how did they get their first spread? This is the second element, the banker.

02 | banker

YCCHUHAI

When we say that there are bookmakers in a market, we mean that most of the chips are concentrated in the hands of a few people. Only by controlling most of the chips can the holder ensure that he will not make wedding clothes for others and have the incentive to invest in speculation. Just like De Beers, a diamond giant, is willing to spend a huge amount of advertising money to tell you that "diamonds will last forever" because it once monopolized 85% of the world’s diamond supply.

It is in this situation that Riwei took off. In 2010, there were only nine breweries in Japan, and nine were concentrated in the hands of several companies. Suntory alone accounted for the most famous three, compared with more than 130 in Scotland. Therefore, Japanese companies have the motivation to spread the story of Japanese whisky with great fanfare.

Suntory has brand ambassadors in all parts of the world, and spends nine months every year holding tasting meetings everywhere, telling the stories of mountain springs, climate and bamboo to whisky lovers, collectors and major association media over and over again, so these well-designed narratives can be spread all over the world.

If this example is not direct enough, then look back at this picture.

The third wine comes from the legendary distillery in Japan, Karuizawa. The distillery was shut down in 2000, but it left more than 300 barrels in stock. Since 2011, it has frequently appeared in the auction market, and in 2020, it was auctioned for 430,000 US dollars a bottle.

Then why did the cocktail party that had been shut down before suddenly spread all over Europe? Because the publisher of the magazine (the first one) that first recommended Japanese whiskey, in 2011, all the stocks of Karuizawa were sold, and Amway this wine began to spread to the European whisky circle.

This shows that Japanese whisky has long had enough gimmicks and strength, and there have long been people who know how to appreciate it and promote it, but it was not until this person became a banker that he was motivated to promote it for Karuizawa.

To sum up, around 2010, the domestic production of Japanese whisky was monopolized by several enterprises, and the overseas inventory was monopolized by one company, and the chips were quite concentrated. This represents that Riwei is a market with a bookmaker, so the internal motivation of story-telling speculation was found.

However, it is not enough to have a banker in a market. Only when a third party responds to your hype with real money can we prove to the spectators that this is not a banker’s entertainment, and we can really revitalize this market, attract more funds and form a snowball-like growth.

This third party, usually in the stock market, is called hot money.

03 | Hot money

YCCHUHAI

Japanese whisky has ushered in a number of professional hot money, the most representative of which is a private equity fund called Platinum Whiskey Investment Fund.

▲ When the fund is issued, promote the increase of whisky after 2011.

Specializing in such assets as single malt whisky. This fund was established in 2014, and in the following seven years, the annualized rate of return was 17%, which was as good as Kun Kun, who everyone loved.

One of the most profitable assets is 300 bottles of karuizawa aged for 30 years, and made a net profit of 300% after three years.

This is the continuation of the previous one. The hot money took the goods from the banker and responded to the banker’s shouting with real money. At the same time, the story of earning three times in three years has become another signboard, attracting more funds to concentrate in this market, forming a phenomenon that the more the price rises, the more the market buys it.

Of course, with stories, bookmakers and hot money, you can really hype up a myth of soaring in a short time, but it has been ten years since Japanese whisky emerged, and there must be a real factor supporting its price for a long time, and this is the last point we want to talk about, scarcity.

04 | scarcity

YCCHUHAI

Scarcity is the reason why buyers are willing to advance wave after wave to receive goods, and it is also the premise that hot money is willing to help bookmakers earn money, because no one wants to spend a lot of money to buy a rare baby, and it turns out that there is a steady supply of everything in the market.

Japanese whisky, on the other hand, has an objective guarantee in terms of scarcity, because the upper limit of annual wine production is determined by history.

For example, Yamazaki’s 18-year-old wine refers to the wine that has matured for more than 18 years, so the upper limit of the annual wine produced now depends on how much wine was brewed in the winery more than ten years or even decades ago. The previous 12 to 40 years, that is, from the 1980s to 2010, coincided with a whole period of Japanese whisky industry trough.

In Japan, the consumption of spirits basically consists of shochu and whisky. Before the 1980s, whisky was a symbol of successful professionals in Japan, while shochu was considered as a drink for the bottom of society. However, in the early 1980s, shochu was marketed to young people, and the low-end label was packaged as "Drinking shochu is a rebellion against the stereotype of the older generation", which occupied the minds of young consumers and made the sales of Japanese whisky drop by 15% for the first time in two years.

▲ The shipments of shochu and whisky reversed in the early 1980s.

The second blow came from scotch whisky. In the late 1980s, the European Commission started tariff negotiations with Japan, and Britain, a powerful country, first considered its own whisky export, which pushed Japan to significantly reduce the tariff on scotch whisky, making Japan lose its cost performance. When the new tariff was implemented in 1989, the sales of scotch whisky in Japan soared by 56%, while the sales of Japanese whisky were cut by half in five years.

The third blow came in the 1990s, when Japan’s economy was in decline for 10 years, followed by 20 years and 30 years … Anyway, the office workers waving 10,000 yen taxis on the streets of Tokyo never recovered, and they were just the key customers of whisky.

Therefore, Japanese whisky was first severely attacked by soju and Solvay, and then experienced the low tide of consumption of the core audience. In the case of shrinking market year after year, any Japanese winery had to reduce its production. That’s why Karuizawa, which had great potential in 2000, had to be shut down, and why there were only nine whisky breweries left in Japan by 2010, showing the monopoly pattern mentioned above. Er, is it closed?

05 | epilogue

YCCHUHAI

So, after all, we string together four elements: the value of Japanese whisky comes from market consensus, and the establishment of market consensus depends on a series of infectious narratives. The design and promotion of these narratives need the banker, and the banker needs the hot money to carry the sedan chair to tell the story, and the hot money is willing to enter the market because of the objective scarcity of this asset.

But it is hard to say whether this logic can continue in the future.

Around 2016, the surge in Japanese whisky exports stimulated the old wineries to put into production and the new wineries to enter. By 2020, the Japanese prestige factory has more than doubled, and the supply and demand relationship in the next five years and ten years is not optimistic even for the sellers themselves, like the whisky fund mentioned earlier. It was liquidated in September last year.

What’s more, whether it is because of the recognition of the so-called exquisite and elegant taste of Riwei, or because of its increase in the auction market, people are scrambling to pursue Japanese whisky, which is essentially based on a constructed dream. Luxury goods are a business selling dreams, which makes buyers think that tasting Japanese whisky is to feel exquisite Japanese culture, experience elegant life and have the possibility of getting rich overnight.

However, in the epidemic that lasted for two years, the global GDP growth rate fell to the bottom. As a result, 100 million people have fallen into extreme poverty, but the net assets of global billionaires have increased by 3.6 trillion euros with the monetary easing of various countries, and the gap between the rich and the poor has widened rapidly.

▲ "Billionaires’ wealth ratio surged during the epidemic"

The last time the same situation happened was in the United States in the 1990s. After the Gini coefficient soared to 0.43, only a quarter of the people in the United States in 1996 believed that life would be better in the future, and the consciousness of rational consumption recovered accordingly. The number of rich careerists on which the luxury goods industry depends has been greatly reduced, so it has been greatly affected.

▲ In the early 1990s, the polarization between the rich and the poor in the United States was sharp.

Then, when this round of economic recession and the tide of widening gap between the rich and the poor are reopened, who should luxury goods sell their dreams to? Can Japanese whisky piled up by dreams continue the myth of growth?

▲▲▲▲▲

Author/Zhou Xueling

This is the 187th original content of Yuanchuan’s research on going to sea.

Original title: "How much Japanese whisky do you drink to pay for marketing costs? 》

Read the original text

Heroes go home!

　　With the gradual improvement of the epidemic prevention and control situation, 42,322 medical staff from all over the country who have completed the medical assistance task will leave Wuhan in batches. On March 17th, 3675 people from 41 national medical teams set foot on the return journey.

　　The epidemic situation continued to improve, and the hero returned home triumphantly.

　　Among them, including the "white guards" from central enterprises.

　　Hospitals affiliated to 13 central enterprises, such as General Technology Group, China Resources Group and Sinopharm Group, actively responded to the call and successively dispatched more than 500 medical staff from all over the country to help Hubei. Tens of thousands of medical staff in hospitals affiliated to 17 central enterprises joined the battle on the spot, and started a blocking war for epidemic prevention and control.

　　Recently, some of them have finished fighting, evacuated in an orderly way and set foot on their way home.

　　They turned and left, leaving a touching battle story.

　　On March 10th, Wuchang Fangcang Hospital officially closed its cabin. Seven "Mobile Hospital" equipment support team members from Suzhou Jiangnan Company, a subsidiary of China Aerospace Science and Technology, who went to Wuhan with the National Emergency Medical Rescue Team a month ago, are ready to close the cabin and go home!

　　The equipment support team of "Mobile Hospital" from China Aerospace Science and Technology Industry and the medical staff of Huashan Hospital affiliated to Fudan University took a group photo in front of Wuchang Fangcang Hospital.

　　Over the years, "Mobile Hospital" has successively participated in the anti-SARS action in 2003, the annual epidemic prevention, disinfection, flood control and waterlogging prevention tasks of disease control and other systems, and ensured the rescue tasks of major natural disasters such as Wenchuan earthquake, Yushu earthquake, Zhouqu mudslide and Guizhou landslide.

　　In this fight against the epidemic, the "mobile hospital", as the core equipment of the local cabin hospital, has effectively guaranteed Huashan Hospital to take nearly 450 patients with DR (mobile radiography machine) and 438 blood samples. "P2+" mobile biological laboratory, negative pressure surgical emergency shelter and other equipment have also played a great role in the continuous fight against the epidemic.

　　The national emergency medical rescue teams of 20 provinces, autonomous regions and municipalities in Wuhan are all equipped with "mobile hospital" equipment developed and produced by Suzhou Jiangnan Company, so the work of ensuring team members must be on standby 24 hours a day, and the internal shift system is implemented to ensure all-weather support. Because there is also a high risk of virus infection when the equipment is overhauled and debugged in the front line of epidemic prevention and control, the security team members must also wear protective clothing to work. They are worried about the shortage of materials, so every time they go in, they are guaranteed to finish the work as much as possible.

　　On February 14, heavy snow fell suddenly in Wuhan, ensuring that the team members urgently carried out snow removal for the tent.

　　Support team member Bian Hengzhi is checking the equipment.

　　On March 17th, 20 medical staff from the General Medical Aid Hubei Medical Team under the Aviation Industry and General Technology Group set off from Wuhan for their return trip.

　　The 20 medical staff evacuated this time came from Chengfei Hospital and 363 Hospital of Aviation Industry General Medical respectively, and all of them arrived safely in Meishan, Sichuan Province, and joined with 11 members of the medical team of Aviation Industry Tibet Aid Area for centralized isolation. According to the plan, 14 medical staff will be evacuated and returned in batches in the near future, and the remaining 50 will continue to support the war epidemic in Hubei as required.

　　General Medical Chengfei Hospital supports the medical staff of Wuhan Hanyang Shelter Hospital.

　　General Medical Chengdu 363 Hospital supports Wuhan Hanyang Shelter Hospital medical staff to take a group photo.

　　The 20 medical staff who left Han earlier rushed to Hubei with the medical team of Sichuan Province to support Wuhan Hanyang Shelter Hospital, and worked with more than 800 medical team members from Sichuan, Fujian, Shandong, Hebei and other places to carry out medical treatment. A total of 1028 patients were treated. After Wuhan Hanyang Shelter Hospital closed its cabin, after a short break, they went to hospitals in COVID-19 to start new battles until they were evacuated.

　　On March 13th, 25 medical staff from the Second Hospital of WISCO, a subsidiary of China Resources Medical, supported the Fangcang Hospital of the Party School of the Provincial Party Committee. After completing the treatment of COVID-19 patients, they ended the isolation period and returned to the Second Hospital of WISCO smoothly.

　　On February 11th, 25 medical staff rushed to Fangcang Hospital and actively participated in the first-line treatment of patients in the fight against the epidemic. After more than 20 days of persistence, they finally got the exciting moment of "taking a break"! Brave soldiers in white took off their protective clothing and laughed like children.

　　Director Zhang Yi, the team leader, said that despite the hard work, everyone’s fighting spirit was high, and their sense of mission in their hearts enabled them to overcome many difficulties until they came back victorious. Everyone is ready to throw themselves into a new battlefield at any time.

　　They bid farewell to their comrades-in-arms and gained precious brotherhood.

　　On the day of parting, it is happiness, sadness, gratitude and deep friendship.

　　Hu Yucheng and Ye Tao of the medical team service guarantee class of China Resources Medical Group wrote such a letter:

　　Looking at the photos you sent back from the ward, thick protective clothing, soaked clothes, foggy goggles and cracked hands, I was very moved, and at the same time, I was more distressed and admired for you. Whenever you are asked what lovely people want to eat and what they need, they always get the same answer: "The food is very good, there is no need, you have taken good care of it, you have taken the trouble, thank you." I was both happy and sad when I suddenly received the news that you were leaving. Happily, you brave people won this tough battle, and finally you can go home and reunite with your family. But so many days together, your silent efforts and your careful care not only warmed me, but also the Qingshan Mountain in Wuhan. In the spring of Wuhan in 2020, the most beautiful thing is not cherry blossoms, but you, you from Beijing and Xuzhou. Before you leave, I want to write with the child’s pen: Have a safe trip, I will wait for you in Qingshan!

　　Their agreement to escort the hero to the spring

　　"Heroes who are heading against the wind, when you return safely, we will take you home!"

　　For civil aviation central enterprises, this is the day when they fulfill the agreement.

　　On March 17th, Air China sent two chartered planes to Wuhan to escort angels in white home. Flight CA044 and flight CA042 arrived in Chengdu at 17: 10 and 17: 49 Beijing time respectively.

　　At Wuhan Tianhe Airport, medical teams from all over the country arrived one after another. In order to express Hubei people’s gratitude to the soldiers in white, Air China guaranteed flights according to VVIP level.

　　At an altitude of 10,000 meters, the captain of flight CA044 expressed the respect of Air China people for the soldiers in white:

　　Finally, it’s time to take you home! Great respect, no honor! I remember that on New Year’s Day, the day of family reunion, you became the first group of brave retrograde people. When we said goodbye to the cabin, we agreed together: Come on in Wuhan and come back safely! The mask covers your face, but it can’t cover your firm eyes. I don’t know your name, but I know you are angels in white. In that battlefield without smoke, you hold up the weight of life with love and responsibility. Your brave March has inspired us to make every ‘ Flights to spring ’ Take off and land safely. Rescuing charter flights again and again is the continuation of hope, and flying safely again and again is the beginning of victory. On the days and nights of temporary separation, Air China has been caring about you and looking forward to your return. Today we finally wait for you to come home safely. Ten thousand meters high, spring flowers are in full bloom. At today’s unforgettable moment, let’s shout together: Come on, China!

　　When the captain broadcast in Sichuan dialect at the end, the whole cabin was warmly applauded, which was not only for the patients who were not afraid of the disease, but also for the country they loved, as well as for themselves and their companions who had worked hard for Wuhan.

　　Sent flowers and respects to every victorious angels in white.

　　On March 17th, China Eastern Airlines carried out the first batch of six return charter flights, and took back 681 medical aid workers from Jiangsu, Gansu and Qinghai.

　　All the crew members of China Eastern Airlines greeted the heroes boarding the plane with excitement. Every bow, every mask with a smiling face, every love with both hands and every concerned eye contact are full of excitement and peace of mind, representing deep emotion, gratitude and tribute.

　　Weibo, the official of China Eastern Airlines, specially issued a special "commemorative boarding pass" to welcome the anti-epidemic heroes to go home. He took off from the hero’s city, rewarded them with "kindness and kindness" and returned home with the good wishes of "I only hope that the years will be safe and enjoy a good time together". This is the most sincere thanks and the highest tribute to angels in white who fought against the epidemic and protected the mountains and rivers.

　　In the on-board broadcast, the captain said:

　　Over the past month or so, Chinese has walked out of the dark moment of the epidemic with the efficiency and speed that attracted worldwide attention, and ushered in a bright and vibrant spring. I can fulfill the agreement and pick you up when Xinglin is warm in spring. Please allow us, on behalf of all the staff of China Eastern Airlines, to sincerely thank you! Thanks to you, the mountains and rivers are safe! Pay tribute to every anti-epidemic hero who guards his life

　　According to the plan, on March 18th, China Eastern Airlines will return to Xi ‘an and Hefei respectively with the third batch of medical teams from Shaanxi Province, 170 medical teams from traditional Chinese medicine and 137 medical teams from the First Affiliated Hospital of Anhui Medical University.

　　At 16:49 on March 17th, flight CZ5242 of China Southern Airlines took off from Wuhan to Urumqi with 176 medical team members from Xinjiang who rushed to Hubei. This is the first chartered flight of China Southern Airlines to transport the medical team from Hubei Province.

　　The 176 medical staff from Xinjiang who rushed to Hubei on this flight came from the second batch of medical teams from Xinjiang Uygur Autonomous Region and the first batch of medical teams from Xinjiang Production and Construction Corps. They are also called "the farthest medical team in China". During the rush to help Hubei, they focused on the treatment of patients in Wuhan Dongxihu Fangcang Hospital.

　　China Southern Airlines set up a "special check-in counter for medical aid team members in Hubei" at the check-in site to ensure the safety and order of medical staff leaving Hong Kong. "Thank you for everything you have done for Wuhan! Thanks a lot! Today we are very happy to send you home! " At the boarding gate, the staff of China Southern Airlines also sent small gifts and sincere words to the medical team members, paying tribute to the Xinjiang medical staff who rushed to Hubei.

　　On the tarmac, the staff of China Southern Airlines pulled up the tribute banner.

　　China Aviation Oil Wuhan Aviation Gas Station is ready to go all out to ensure the safe fuel supply of 16 medical charter flights. After refueling, the plane refueling crew stood at attention and watched the medical staff boarding the plane on the covered bridge, filled with unspeakable gratitude for the "epidemic" in the past 50 days.

　　China TravelSky Hubei Kaiya conducted a comprehensive test on the network, departure hardware and security inspection system in advance, and set up a test flight to cooperate with Wuhan Tianhe Airport to conduct a full-process test on the return of medical staff. From 17th, the medical personnel assisting Hubei will be evacuated in batches, and Hubei Kaiya will continue to carry out first-line operation and maintenance at Wuhan Tianhe Airport to ensure the smooth return of angels in white.

　　Thank you for fighting for your compatriots. Pay tribute to the hero and have a safe journey.

Guangzhou CDC： At present, these two viruses are popular at the same time!

present

In winter, the temperature is changeable, hot and cold.

Respiratory infectious diseases such as influenza

Enter the high season

According to the press conference of the National Health and Wellness Committee, at present, with the continuous winter in various places, respiratory diseases have entered a period of high incidence. Monitoring shows that influenza is the main infectious disease of respiratory tract recently. In addition, there are rhinovirus, mycoplasma pneumoniae, respiratory syncytial virus, adenovirus and so on.

Image source: National Influenza Center

Recent monitoring in Guangzhou shows that acute respiratory infectious diseases mainly caused by influenza and mycoplasma pneumoniae are active, and respiratory infections caused by rhinovirus, adenovirus, respiratory syncytial virus and other common respiratory pathogens are intertwined. In particular, the level of influenza activity has increased significantly. At present, influenza A (H3N2 subtype) and influenza B (Victoria strain) are prevalent at the same time, and influenza is gradually entering the winter epidemic period.

Image source: City Special Search

How to judge which pathogen is infected?

Influenza, Mycoplasma pneumoniae

And respiratory syncytial virus infection.

Symptoms such as cough and fever will appear.

How to distinguish?

Guangzhou CDC recently released

Health reminder

The clinical manifestations of respiratory infectious diseases are usually not specific, and there are individual differences among patients, so it is difficult to identify them clearly only by symptoms and signs. The diagnosis of which pathogen infection depends on laboratory tests, such as nucleic acid PCR detection and rapid antigen detection.

Popular in China at present

Several respiratory infectious diseases

These characteristics and similarities and differences

In daily life

How to prevent respiratory diseases scientifically?

Wash your hands frequently.

Wash your hands with soap or hand sanitizer and flowing water. Cover your mouth and nose with a handkerchief or paper towel when sneezing or coughing to avoid polluting your hands and the surrounding environment.

Multiple ventilation

Keep the indoor air circulating, and generally ventilate 2-3 times a day at home in winter for about 30 minutes each time.

Less aggregation

During the epidemic of infectious diseases in winter and spring, try not to go to crowded places and avoid contact with patients with respiratory diseases. It is recommended to wear masks when you need to go.

Drink plenty of water

Keep the nasal mucosa moist, effectively resist the invasion of viruses, and also facilitate the excretion of toxins in the body and purify the environment in the body.

A balanced diet and proper exercise.

Enhance your physical fitness (outdoor activities should be reduced in foggy days).

vaccination

Vaccine is an effective means to prevent related infectious diseases. For infectious diseases such as influenza, chickenpox and mumps, susceptible people can be prevented by vaccination in advance.

Hospitalization or rest at home

Once infected with infectious diseases in winter and spring, patients should take hospitalization or rest at home according to their illness and doctor’s advice, and avoid participating in group activities and entering public places during this period. Resume daily activities such as going to school and going to work after it is not contagious.

Warm reminder:

In order to meet everyone’s medical needs

Published by Guangzhou Municipal Health and Wellness Commission

Original title: "Guangzhou CDC: At present, these two viruses are popular at the same time! 》

Read the original text

Geely Automobile once again exerted its strength, amazing, surprising and surprising.

The richness of the configuration is closely linked to the cost performance of a car, and many people have mentioned it. As for its advantages, please read on.

Let’s take a look at the appearance of Xingyue L. The front design of Xingyue L is dignified and looks sporty. Coupled with the soft headlights, many interesting details can be seen from the inside. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4770MM*1895MM*1689MM, the car uses steady lines, the car body gives a very elegant feeling, with large-size thick-walled tires, eye-catching shape. In the rear design, the rear line of Xingyue L is hard-line, the taillights look very full, and the unique exhaust pipe is relatively simple overall.

In terms of interior, the overall visual effect of Xingyue L interior is very distinctive, and the overall shape is remarkable. The steering wheel of the car is very in line with the interior style, and it is made of leather, giving a good grip experience. From the central control point of view, the 12.3-inch central control screen is used for decoration, which makes the interior design quite layered and soft. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and looks strong in technology. The car adopts imitation leather seats, which are spacious and thick, with exquisite materials and comfortable ride.

Xingyue L matches the automatic manual transmission (AT) gearbox, with the maximum power of 175KW and the maximum torque of 350N.m, and the power performance is good.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, interior atmosphere light and other configurations, which greatly improves the convenience of using the car.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. Xiao Bian suggests that your heart is not as good as action, so go to the 4S shop to talk about the discount.

Following this list, punching cards is the most popular Huaiyang cuisine!

　　Hosted by Yangzhou Municipal Bureau of Culture, Radio, Film and Tourism, Yangzhou Municipal Committee’s Network Information Office, Yangzhou Intangible Heritage Protection Center and Yangzhou Cooking and Catering Industry Association, the results of the most popular Huaiyang cuisine selection in 2023 were released. After nearly one month’s online voting, the top ten most popular Huaiyang cuisine and the top ten most popular Huaiyang cuisine were finally selected.

　　Ten Most Popular Huaiyang Cuisine

　　[Ruyi Liangjuan]

　　Yangzhou traditional dim sum, milled glutinous rice flour, rice flour mixed with sugar, oil, sweet-scented osmanthus sauce and cocoa powder, is made into thick paste with cold water. White and brown flour are pasted into a plate, steamed in a cage, and then the two dough sheets are folded together and rolled to form a desirable shape, and then cut into small pieces with a knife and served on a plate. The finished product has a beautiful meaning and a soft taste.

　　Yechun

　　Address: No.8 Fengle Shangjie, Hanjiang District, Yangzhou

　　[Wangchao’s secret recipe for breast beef]

　　The finished dish is atmospheric in shape, beautiful in shape and bright in color, and it is a banquet dish with distinctive characteristics in Huaiyang. The taste is crisp, rotten and soft, and the meat is rich.

　　Wangchao building

　　Address: No.116, Canal West Road, Qujiang Street, Guangling District, Yangzhou

　　[Bright Moon Chrysanthemum Cup]

　　The soup is clear, tofu is like chrysanthemum, pigeon eggs are like moon, and the artistic conception is far away. The dishes are elegant in color, which embodies the exquisite knife work, superb soup hanging skills and the aesthetic temperament of literati dishes.

　　Jujin building

　　Address: No.2-1 Niansiqiao Road, Hanjiang District, Yangzhou

　　【 Sweet gourd duck 】

　　Use the whole duck deboning technique to remove the duck bones, and keep the duck skin intact. Eight kinds of fillings (different cuisines have different fillings) were brewed in the belly of duck, and made into gourd shape by seiko. The duck meat is fresh and tender, the stuffing is glutinous and scattered, and the taste is salty, fresh and mellow.

　　Yechun

　　Address: No.8 Fengle Shangjie, Hanjiang District, Yangzhou

　　"Fish, sheep and crab are three fresh"

　　The combination of fish and sheep into fresh characters, together with lake crab’s fat and top soup hanging skills, highlights the original flavor of the ingredients, ingenuity everywhere, and lack of craftsmanship.

　　Jujin building

　　Address: No.2-1 Niansiqiao Road, Hanjiang District, Yangzhou

　　[Fried soft pockets]

　　Fried soft pockets in Huaiyang is a very famous dish in Huaiyang cuisine. The main ingredient is Monopterus albus, which is cooked from its loin. The meat of Monopterus albus is very tender, delicious and unique. Because chopsticks are picked up, both ends of eel meat hang down, just like the belt of Chinese-style chest covering worn by the ancients, so it is named soft pocket. This dish requires pepper and garlic to be fragrant, hot, spicy, fresh and fragrant, and it is a happy dish that is suitable for both wine and rice.

　　Dishes store west zone branch

　　Address: No.395-No.2 Wenchang West Road, Hanjiang District, Yangzhou

　　[Yangzhou fried rice with Vince tofu]

　　Yangzhou fried rice is one of the most famous dishes in the world with Chinese flavor. The common Yangzhou fried rice is called Sanxiang broken gold rice, also known as assorted fried rice. Wensi Tofu is the representative dish of swordsmanship in Huaiyang cuisine. A piece of lactone tofu is cut into intricate threads with a knife, and the chef in Yangzhou’s three knives is skillful.

　　China Huaiyang Cuisine Culture Museum

　　Address: No.22 Kangshan Street, Guangling District, Yangzhou

　　【 Crab-filled quicksand osmanthus fish 】

　　Filling crab and quicksand osmanthus fish, instead of filling yellow croaker with soup, the main dish in the Manchu-Han banquet, is made of crab yellow and mandarin fish from local gaoyou lake. This dish looks simple in appearance, but there is dried Kun in the belly of the fish. The cooking technique is exquisite, so that the fish can be cleaned and boned without breaking. When the soup is filled in the belly, the fish is fresh, fragrant and smooth, and when dipped in golden soup, the flavor is cubic.

　　Jiangnan yipin wucai world branch

　　Address: F4, Colorful World Life Plaza, No.8 Jinghuacheng Road, Hanjiang District, Yangzhou

　　"Emerald Peony Shrimp Ball"

　　The main ingredient is shrimp, the ingredient is spinach juice, and the seasoning is salt, starch, cooking wine, chicken soup and so on. The color is bright and crystal clear, green and transparent, and the color is like jade, hence the name. Peel the big shrimps with cash, quickly size them after peeling, and lock the moisture to ensure the crisp and refreshing taste. The ingredients and seasonings of this dish are simple and healthy, which is in line with the current trend of light diet and health care.

　　Guanglingyan

　　Address: No.8 Guangling Road, Dongguan Street, Guangling District, Yangzhou

　　"Braised pork intestines with garlic"

　　A special dish with a strong local flavor. Its garlic rake glutinous, fat sausage red and bright color, rich flavor. Taste: salty, spicy and unique.

　　Wangchao building

　　Address: No.116, Canal West Road, Qujiang Street, Guangling District, Yangzhou

　　Ten Best Popular Huaiyang Cuisine

　　[Emerald Shaomai]

　　Yangzhou dim sum, one of the two must-haves, is as beautiful as jade, looks like a vase, is exquisite and lovely, and is famous for its sweet oil and moist fragrance. This famous point is green and worn with broken red. The taste is gentle and tender, moist and delicate. The taste is fresh and elegant, and the flavor is meaningful.

　　Fuchun

　　Address: No.35 Desheng Bridge, Guangling District, Yangzhou

　　[Braised eel tube with green onion and red sauce]

　　The eel is boned, peeled with a spatula, the yam is fried in an oil pan and shaped, and the scallion is fried and braised with scallion sauce. Characteristics of the dish: rich in nutrition, tender and delicious, and rich in juice.

　　City cuiyuan

　　Address: No.459 Wenchang Middle Road, Guangling District, Yangzhou

　　"Boiled shredded crab powder"

　　Known as a famous dish in East Asia, it is also one of the representative works of Huaiyang cuisine, also known as boiled dried silk. This is a semi-soup dish, with white dried silk, orange soup color, smooth and elastic taste, strong, fresh and mellow taste.

　　Fuchun

　　Address: No.35 Desheng Bridge, Guangling District, Yangzhou

　　"Pearl fish stewed fish face"

　　It shows that the bonesetter of Huaiyang cuisine has changed the taste and shape on the basis of the traditional famous dish "Braised Silver Carp Head", and the innovation of raw material forming has enriched the forms and production methods.

　　Yangzhou banquet

　　Address: No.48, changchun road, Hanjiang District, Yangzhou

　　[Golden Soup Fish Lion Head]

　　Stewed lion’s head is the first famous dish in Huaiyang. On the basis of traditional lion’s head, the golden soup squid lion’s head inherits the traditional skills, adds diced squid, and is served with specially boiled golden soup. It has both form and spirit, and tastes fresh and tender, which is more in line with modern people’s nutritional pursuit and eating habits.

　　China Huaiyang Cuisine Culture Museum

　　Address: No.22 Kangshan Street, Guangling District, Yangzhou

　　"Nourishing lamb chops pot"

　　"The meat is tender, not fishy or fishy", each piece is fat and thin, the lean part is soft and tender, and the fat is sandwiched between muscles, trembling. Between the teeth, it is soft and rotten, and there is no lack of tendons. The fullness and milk fragrance sweep through the mouth.

　　Ershisiqiao hotel

　　Address: No.486, Yangzijiang North Road, Hanjiang District, Yangzhou

　　[Yangzhou salted goose]

　　Yangzhou salted goose is a food business card of Yangzhou, a representative pot-stewed flavor, and also a common flavor feature for people to accompany wine and banquets on the table. It uses a rural earthen stove, a round wooden barrel with a closed mouth, old bittern prepared by ancestors, and all kinds of seasonings to put into the pot. When the goose is put into the pot, it must be discharged vertically and the lid must be tightly covered. After the fire boils, simmer it. The food is crisp and mellow, and it is suitable for both wine and rice.

　　Xishilou

　　Address: No.158, Hanjiang Middle Road, Hanjiang District, Yangzhou

　　"Braised donkey with kumquat"

　　Nourishing dishes in winter, the donkey meat is delicious and tender, and kumquat is sweet and sweet. Donkey gizzard is not a common ingredient in Huaiyang, but using Huaiyang braised technique to make donkey meat pot reflects the characteristics of Huaiyang cuisine.

　　Xiangyuan

　　Address: No.451-1, Yangzijiang North Road, Hanjiang District, Yangzhou

　　[Three sets of ducks]

　　Three sets of ducks, a traditional classic dish in Huaiyang, is a representative dish that embodies Huaiyang’s deboning work. Its appearance is strange and elegant. It is also called Qi Za Tang, because domestic ducks are used to cover Ma Duck and Ma Duck to cover pigeons, and one duck has three heads and one soup has seven flavors.

　　The domestic duck meat is fat, the wild duck meat is thin, the pigeon meat is tender, steamed into a dish, the soup is fresh, and the flavors are compound and complement each other. Eating from the outer layer to the inner layer, the more tender you eat, the more fresh you eat, and there are endless wonders.

　　Ershisiqiao hotel

　　Address: No.486, Yangzijiang North Road, Hanjiang District, Yangzhou

　　"Pine crab crab powder tofu"

　　Crab powder tofu is a traditional famous dish in the south of the Yangtze River. It tastes delicious, tender and refreshing, while pine crab meat is sweet, which increases the taste level of crab powder tofu, and you can chew sweet crab meat in salty and fresh food.

　　Shangri-La Hotel

　　Address: No.472 Wenchang West Road, Hanjiang District, Yangzhou

　

Expert： Mycoplasma pneumoniae, Covid-19 and influenza virus have similar symptoms. It is recommended to confirm the etiology before taking the medicine.

　　CCTV News:On November 13th, the National Health and Wellness Commission held a press conference on the prevention and treatment of respiratory diseases in winter. Tong Zhaohui, director of the Beijing Institute of Respiratory Diseases, said that Mycoplasma pneumoniae is one of the common respiratory pathogens. According to our country’s 2016 China community-acquired pneumonia guidelines and relevant data monitoring, Mycoplasma pneumoniae is one of the important causes of community-acquired pneumonia in China, with high incidence in autumn and winter every year, and children and adolescents are susceptible. Mycoplasma pneumoniae is mainly transmitted through respiratory droplets, so without protection, in densely populated places, such as kindergartens and schools, it will lead to concentrated outbreaks. It is also common for family members to be infected with mycoplasma.

Tong Zhaohui said,The detection rate of mycoplasma nucleic acid in adults and children was 5.59% and 40.34% recently. 29.67% of adults and 4.94% of children were positive for influenza antigen. Therefore, acute respiratory infection is a common respiratory disease, and the symptoms caused by mycoplasma pneumoniae, Covid-19 and influenza virus are similar, so the etiological diagnosis can be confirmed by antigen and nucleic acid detection. Therefore, it is recommended that you use drugs after confirming the etiology, rather than relying on guessing drug abuse.

Did anyone inject it？ Answers to three questions about the falsification of rabies vaccine production records for human use

　　CCTV News:Following the announcement issued by National Medical Products Administration on July 15th that Changchun Changsheng Bio-freeze-dried rabies vaccine for human use was produced with false records, on the morning of 16th, Changsheng Bio-announced that all batches of freeze-dried rabies vaccine for human use were being recalled within the validity period.

　

　　Changsheng Bio announced that at present, Jilin Food and Drug Administration has recovered Changchun Changsheng’s GMP Certificate, and Changchun Changsheng has stopped the production of rabies vaccine as required. All batches of products involved in this flight inspection have not yet left the factory and gone on sale, and all products have been effectively controlled. In order to ensure the safety of medication, Changchun Changsheng is recalling all batches of freeze-dried rabies vaccine for human use within the validity period. According to the monitoring of adverse reactions of the rabies vaccine by Changchun Changsheng in recent years, no adverse reactions caused by product quality problems were found.

　　Changchun Changsheng will strictly implement the requirements of the regulatory authorities, actively cooperate with the regulatory authorities to carry out a comprehensive self-examination of the production and quality control system, take effective measures in time to eliminate hidden dangers in production quality, and seriously strengthen quality control.

　　Changchun Changsheng deeply apologized for the occurrence of this incident. Changchun Changsheng will closely follow the progress of the incident and actively cooperate with National Medical Products Administration, Jilin Food and Drug Administration and other relevant regulatory authorities to carry out follow-up work.

　　Has anyone injected the vaccine? This batch has not yet left the factory.

　　For the public, the most concerned question is: has anyone injected this batch of rabies vaccine? According to the announcements made by National Medical Products Administration and the companies involved, all the products involved in this inspection have not yet left the factory and gone on sale, and all the products have been effectively controlled.

　　Several major questions have attracted much attention.

　　To pay attention to several major questions that have attracted much attention in this incident.

　　How is fraud exposed?

　　First of all: How was the vaccine problem discovered? According to the announcement issued by National Medical Products Administration on July 15th, the reason for finding the problem was "to carry out flight inspection on Changchun Changsheng according to clues".

　　What is "flight inspection"

　

　　Also: So what is "flight inspection"?Flight inspection is actually a surprise inspection with strong confidentiality and high efficiency. Especially for the inspection of reporting, compared with the previous follow-up inspection that notified the inspected enterprises in advance, flight inspection is a powerful means to break local protection, expose and crack down on hidden rules of the industry, and severely punish violations of laws and regulations.

　　What records are fraudulent? Under investigation.

　

　　The other thing is, what problems have you found?National Medical Products Administration’s notice said that it was found that the company’s production of freeze-dried rabies vaccine for human use had serious violations of the good manufacturing practice, such as falsification of records. So which records in the production process are falsified? It is still under investigation. However, at present, Jilin Food and Drug Administration has withdrawn the GMP Certificate of this enterprise, which means that the freeze-dried rabies vaccine for human use applied by this factory has been discontinued.

　　At present, National Medical Products Administration has sent a special inspection team to Jilin to supervise the investigation and disposal. We will continue to pay attention to the relevant survey results.

Drooling! The top Sichuan cuisine ＂Songyun Banquet＂ has 32 dishes. What do the Sichuan cuisine masters say？

Sichuan Online Reporter Zhang Hongxia Photography Ji Yong

Zhang Yuanfu (first from right), the third generation descendant of Rongleyuan, was interviewed.

At 14: 00 on December 25, the "Song Yun Banquet" has been going on for more than two hours, and the banquet process of 8 links and 32 dishes has been completed — — The banquet system of Sichuan cuisine, which originated from Rongyuan a hundred years ago, received the joint tasting and comments of the "Chengdu Famous Banquet" Sichuan cuisine masters at Songyunze, a famous restaurant.

Rose beef

The masters of Sichuan cuisine are all famous, and Song Yunze’s reputation is growing day by day. What kind of comments will the masters leave after the "Song Yun Banquet" is over? Sorting out the viewpoints, we found that the discussion of the masters collided with important debates about Sichuan cuisine, such as old and new, integrity and innovation, persistence and integration. How to clarify the relationship and establish a binary balance? The opinions of the masters are all wonderful.

From left to right, the masters of Sichuan cuisine are Zhang Zhongyou, Lan Qijin, Wang Kaifa, Lu Chaohua and Xiao Jianming.

Comments: Who are the masters of Sichuan cuisine?

Mr. Zhang Zhongyou, a national first-class cook and a master of Sichuan cuisine, stepped forward from restaurants such as Chengdu Nuli Meal and entered the United Nations delegation in China.

Mr. Lu Chaohua, the executive chef of Jinjiang Hotel, a five-star hotel, and a national first-class cook, has led a team to international food competitions such as the United States, Brazil and France on behalf of the country and achieved good results;

There is a second generation descendant of the century-old Rongyuan, a veteran master of Sichuan cuisine in China, and Mr. Wang Development, who was sent by the state as a chef of Rongyuan American branch for 8 years in the early 1980s;

There is Mr. Lan Qijin, deputy general manager of Jinniu Hotel, the State Guesthouse, who participated in the production of state banquets for many times and visited with leaders. In the mid-1980s, he served as the head chef in the Chinese restaurant in Dü sseldorf, Germany.

Mr. Xiao Jianming, the second generation descendant of Yourong Paradise, the national first-class chef, the head chef and director of Chengdu Piaoxiang old Sichuan restaurant.

Experts in the audience, including Mai Jianling, President of Sichuan Cuisine Association, Zhao Yipin, Secretary-General, Lan Mei, Sun Peike and other media food experts, are all judges and appraisers of Chengdu famous banquet, and they are also witnesses of the first complete appearance of Songyun Banquet in the industry in the traditional way of Sichuan cuisine.

Fish mutton tripe

Tracing back to the source: Is Rongparadise new or old?

About Song Yunze, since its establishment three years ago, it has always been a maverick in the food industry.

Walk alone because you stick to — — Adhere to the pattern, techniques and taste essence of modern Sichuan cuisine pioneered by Rongyuan a hundred years ago; Walking alone is because of opinions — — The so-called innovation that people don’t understand and are not familiar with the origin of Sichuan cuisine is a disorderly innovation without "roots", and the task at the present stage is to "adhere to tradition and innovate cautiously".

What was the glory paradise like a hundred years ago? About this source, in the master’s summary and comment session, it is restored and revealed bit by bit.

Cold white meat

The banquet format of "Song Yun Banquet" has been recognized. From the ancient menu design to the complete display of the banquet process, to the matching of utensils and fine meal sharing; From the exquisite taste of 12 cold dishes to 9 hot dishes, it is very humanistic and friendly; From the skills of "cooking coarse dishes carefully" in home-cooked dishes such as Sichuan style pork and white meat with garlic paste, to the practical improvement of traditional dishes such as lion’s head and fish and mutton tripe; From the patient hanging and stewing of three fresh noodles, abalone with liver oil and other kung fu dishes, to the various methods of making soup and kimchi … … All the details and even the whole highlight the care and consideration of tasting experience, nutrition collocation and facial features enjoyment.

Chengdu snacks fangyougao

This kind of high-quality banquet, which is both from the Republic of China and engraved in the present, has been unanimously recognized by well-informed masters.

Comments by Lan Qijin, a master of Sichuan cuisine: meticulous, meticulous and classic. He said: "We can see that there are adjustments and optimizations in every dish, and there are innovations, but the overall techniques and tastes retain the essence of tradition."

Master Zhang Zhongyou said: "Sichuan cuisine has a history of thousands of years. Modern Sichuan cuisine has developed for a hundred years, and it has become one of the eight major cuisines in China. It must have its deep roots and connotations, and it is not shoddy. This banquet pays attention to the color, smell and flavor, and the size of the utensils is very suitable. It is really a beautiful enjoyment. "

Mai Jianling, president of the Provincial Food Association, returned to the story of Rongyuan to experience the "new and old" of the source. She said that when many people heard that Song Yunze cooked traditional Sichuan cuisine, they thought it was very outdated and rustic, but in fact, the dishes served at the Song Yunze Banquet were not old at all, but had a feeling that tradition was in line with fashion. Rong Paradise is like this.

"For example, today is Christmas. Rongyuan developed a dish at that time, wrapped it in net oil and cooked it with barbecued pork, and then divided it into small portions for everyone to eat. This is not an old dish, it is an innovative dish completely according to the season, and it is ‘ The typical practice of "eating in western food" shows that Rongleyuan’s food concept is very smart and keeps pace with the times. "Mai Jianling’s words triggered the recognition of the masters.

Master Wang Development is not only the judge of "Chengdu Famous Banquet", but also the founder of Song Yunze. He spoke about the new and old understanding that "Song Yunyan" wanted to convey — —

"Old, that is, tradition, is a foundation, a basic skill, and the root of where we come from. Only by understanding where we come from can we better know where we are going."

"Innovation means innovation. It is definitely impossible to hold the old things unchanged. It is necessary to keep up with the changes of the times and make reasonable and moderate optimization, instead of making it unrecognizable and new. It is necessary to know why and where it is new, so that the combination of the old and the new can be more stable and further."

Looking back: What is the main reason for the evolution of Sichuan cuisine?

According to Wang Development, after the founding of the People’s Republic of China, the development of Sichuan cuisine experienced ups and downs. After the reform and opening up, Sichuan cuisine experienced a period of low tide, especially in the 1990s, when it was completely attacked by Cantonese cuisine, and its position was completely lost. "It is only in these years that Sichuan cuisine has gradually adjusted back and developed, but it is very chaotic. As an old man in the catering industry, we feel sad and worried." Wang Kaifa took action with the masters of Sichuan cuisine who shared the same feelings. In 2015, 91 masters of Sichuan cuisine initiated the establishment of a seminar on the traditional skills of Sichuan cuisine masters, determined to stop Sichuan cuisine from slipping into a spicy trend.

Master Xiao Jianming caught the conversation and asked a question: "Why can the development of Sichuan cuisine stand out from the traditional Sichuan cuisine and change into various cuisines?"

He went on to say: "Behind this is the diversification of demand brought about by the changes of the times. Today’s Chengdu is a mega-city with a population of over 20 million. When it was just liberated, Chengdu had a population of only 5 million, and the overall social needs were very different. "

For example, he said, the salt-help dishes, which are famous for their spicy, oily and salty tastes, "will definitely not survive" in Chengdu, where there are only 5 million locals. However, when there are hundreds of thousands of people from southern Sichuan in Zigong and other places among the 20 million urban population, there will be a demand market. The catering industry is a field with a high degree of marketization. If there is demand, there will naturally be supply, just like Hunan cuisine and Cantonese cuisine, it is because of demand that they can survive and develop.

"Generally speaking, it is the expansion of the city that brings new market opportunities. This is a very natural economic phenomenon, which is understandable, but we should also strengthen the inheritance and promotion of traditional Sichuan cuisine." He said that the prosperity of fine dishes can not be separated from the support of economic development, so Chengdu-Chongqing Corridor has become the main market of Sichuan cuisine, and there will be different types in different places. For example, Chongqing cuisine is a "river and lake cuisine" with heavy taste, which is influenced by macro factors such as local geography, humanities, politics and economy, and can be understood by each other.

In the eyes of other masters, the rise and fall of traditional Sichuan cuisine is closely related to both urban changes and practitioners’ ideas and choices. Traditional Sichuan cuisine was once lost in the evolution of food because it was labor-consuming and time-consuming, which was due to the great times; Nowadays, under a solid model created by Wang Development and Zhang Yuanfu, traditional Sichuan cuisine is getting more and more recognition, which is a kind of feeling and a kind of dedication.

"Although I am 75 years old, I often feel that Sichuan cuisine is profound and profound, and I haven’t learned enough. Sometimes disciples, students and people in the society ask me some questions, and it is difficult to answer them accurately and comprehensively at the moment, so I think Sichuan cuisine should be developed and all of us need to work together." Wang Kaifa’s concluding remarks touched all the gentlemen present and applauded for a while.

Discount？ Discount？ This is the hidden ＂fraud＂ of well-known supermarkets exposed in Focus Interview.

CCTV News (Focus Interview):When we go shopping in the supermarket, after paying the bill at the cashier, we will all receive a small ticket with the price details of the shopping. However, after you buy something in the supermarket, do you have the habit of checking the shopping receipt? Have you ever found any problems in the shopping receipt? Recently, the reporter conducted an investigation into this.

The reporter’s random interview found that many customers said that they would not look at the price of shopping receipts after shopping. So is the supermarket really as trustworthy as some customers say? Just after the "Eleventh" holiday, the reporter went to a large supermarket. The discount promotion activities of the supermarket "Eleventh" were not over yet, and many citizens were comparing prices to choose goods.

Concessions and discounts are often used in supermarkets to promote sales, which will really attract consumers. However, the reporter’s investigation found that the discounts in some supermarkets are not as written on the label.

In the area where this supermarket sells instant noodles, the reporter saw the yellow label of Master Kong with 20 yuan minus 3 everywhere, and many people bought it. Counting that it can be reduced by 3 yuan, an elder sister took two packs of instant noodles and left. The reporter also plans to buy two packages to enjoy the preferential price. Before taking them, the reporter confirmed the discounted purchase scope to the shopping guide. The shopping guide told the reporter that he could only buy the original price goods of Master Kong’s family.

The reporter chose two packs of Master Kong instant noodles with the original price, the total price exceeded that of 20 yuan, which met the preferential requirements of 20 minus 3. However, after the check-out, the reporter didn’t see the information of discount minus 3 yuan on the shopping receipt. The reporter asked the staff, and the staff asked the reporter to return the goods. Seeing the reporter didn’t mean to return the goods. The supermarket staff could only find the sales staff of the manufacturer to find the reason. After they tried it on the self-service checkout machine, they found that the system did not give a discount.

The staff said to the reporter, "Can you return this? This is a systematic problem of Wumart. "

Screenshot of program video

It is understood that the preferential activities of some products started on September 26th and lasted for half a month. I wonder how many people bought the instant noodles that were written with a discount, but there was no discount. A staff member said: "In the past two days, I have seen a lot of people saying that they have reduced this, but they have not reduced it after sweeping."

The reduction was not reduced, and the staff at the counter could not solve it. The reporter found the service center again. The staff of the service center said that they could not handle it, and the price difference could not be refunded, so they could only return it. So, is this problem man-made or intentional? The staff said: "I don’t know, because there was this problem in the morning, I returned it directly to the customer."

Although some customers have encountered the discount before, half a month has passed, the preferential activities are coming to an end, and the supermarket has not adjusted the problems. Is this intentional or careless?

Zhang Yanfang, a member of the Expert Committee of the China Consumers Association, said: "This kind of system failure should be dealt with in time. If this problem occurs for the first time, it can be considered as a correctable problem and can be solved reasonably and legally, thenIf it reappears for the second time, Shangchao may have subjective intention. In this case, it constitutes the price fraud stipulated in Document No.15 of the National Development and Reform Commission and Order No.73 of the former State Administration for Industry and Commerce, which constitutes an infringement on consumers."

In this shopping, it’s not just instant noodles that have price problems. At the cosmetics counter, the reporter saw that some hair dyes were marked with a 50% discount on the second piece. The reporter took two boxes, because there was only one box left in one color, and the reporter chose a box of hair dye of the same brand and the same price in other colors, and there was also a problem when checking out.

The label of the same hair dye says that the second one is 50% off. Why can’t you get a discount if you take two different colors? Moreover, the label does not indicate the need for the same model products. The reporter found the cosmetics counter again. The staff said that the two products need to be the same bar code to get a 50% discount on the second one. The discount label does not indicate that the second product of the same model can be 50% off, but the supermarket has set different barcodes for two different colors of hair dyes. The staff member also said that although the hair dye taken by the reporter has a discount label, it is not within the scope of activities. What is going on?

The staff said that this product is single, all of them are monochrome numbers, and none of them are matched. The remaining one cannot participate in the activity. There is only one item in stock, that is to say, according to the setting of the supermarket, the reporter can’t enjoy the 50% discount on the second item anyway, but knowing this, the price tag staff of this discount just won’t remove it. The staff told the reporter that in fact, two different colors of hair dyes are not impossible to discount, as long as she goes to the counter to say hello. But this matter, you don’t ask, she will not take the initiative to say.

There is no discount, and there is a difference of tens of yuan before and after, which is not a small amount. There is no discount that should be available, misleading consumers. The reporter also found a similar situation when investigating in other supermarkets. In another large supermarket, a shelf selling slippers reads a discount message: from October 9 to October 22, buy full-court slippers and get 20% discount for 2 pairs. Supermarket staff told reporters that the low-priced, member-owned and selected posters are not counted, and the original ones only participate in the activities.

Write the whole audience, how come there are so many rules? Look at the poster carefully again, and the details of the activity are marked in very small words: poster, low price, membership, featured recommendation and brand counter are excluded. The reporter selected two pairs of slippers that are neither posters, low prices, members, nor featured recommendations or brand counters. As a result, it was found at the checkout that these two pairs of slippers were not discounted. The reporter found the service center of the supermarket. The staff of the service center told the reporter that the slippers taken by the reporter may be special items on the poster and cannot participate in the discount.

After repeated confirmation, the staff member admitted that the reporter did not take the special slippers on the poster. In order to find out whether the slippers taken by the reporter can be discounted, the staff of the service center found the relevant person in charge of the supermarket. The person in charge also didn’t know the situation, so he asked the reporter to go back to the slipper counter to ask the salesman for advice. The reporter returned to the counter and was told that the salesman had a rest that day.

　The most direct way to solve the problem in supermarkets is to return goods.

Just then, the person in charge upstairs came down. The reporter also raised the question of how to distinguish which shoes can be discounted and which can’t be discounted. The person in charge stood in front of the shelf for a long time, and he couldn’t say clearly which ones could be discounted. In the end, the person in charge chose the simplest solution: return the goods directly to the reporter. The reporter said that he needed an explanation, and it can’t always be like this. The other party said, "I’ll give you the money back first, and we’ll solve it next time."

The reporter returned to the slipper counter after returning the goods at the service desk and found that all the preferential information boards had been removed.

Zhang Yanfang believes: "From the latter two consumer behaviors, it can be seen that in fact, the dishonest behavior of Shangchao is more prominent here. In the face of consumers, the ambiguity and vagueness of its product information disclosure poster, which can not mark the products participating in the activities in a prominent position, will mislead consumers, whether it is from Article 20 of the Consumer Law or 55 advertising laws of the Consumer Protection Law, or 14 of the Price Law we have seen. "

From the mouth of the supermarket staff, the reporter learned that the situation encountered by the reporter was not a case.

In random interviews on the street, many consumers told reporters that they had encountered such price problems. Some people understand this behavior in supermarkets, while others think it is intentional.

It says that there is a discount, but there is no discount. It says that there is a discount, but there is no discount. Although the supermarket also gives a refund after the consumer raises an objection, this practice has violated the integrity management. Especially for those consumers who don’t look at the shopping receipts, they don’t know it after eating yabakui. When doing business, merchants should keep consistent in their words and deeds. They can’t say one thing and do another, which will hurt their reputation, but it is inevitable that they will be suspected of fraud. As consumers, we sincerely hope that we can shop with confidence, but if you find problems and disputes when shopping, it is recommended to complain and report to the regulatory authorities in time.

CPC Central Commission for Discipline Inspection： The first-in-command violates the law and is prone to chain reaction and even collapse.

　　BEIJING, Nov. 23 (Xinhua)-Ma Senshu, director of the Regulation Office of the Central Commission for Discipline Inspection, recently made a guest interview on the CPC Central Commission for Discipline Inspection website to interpret the Regulations on Inner-Party Supervision in the Communist Party of China (CPC). He said that top leaders at all levels play a key role in promoting the cause of the party and the state. At the same time, the behavior of leading cadres has a leading role, and the top leaders who violate the law and discipline are most likely to have a catalytic and chain reaction, and even cause regional, systematic and collapsed corruption.

　　Ma Senshu introduced that party constitution’s general program clearly pointed out that it is necessary to "strengthen supervision over the leading organs of the Party and leading cadres in party member, especially leading cadres". The guidelines and regulations all emphasize that to strengthen and standardize the political life within the party and strengthen inner-party supervision, we must start with leading cadres, especially senior cadres.

　　Ma Senshu introduced that the general regulations clearly stipulate that the key targets of inner-party supervision are the party’s leading organs and leading cadres, especially the main leading cadres. The responsibilities and systems stipulated in other chapters are designed around supervising the top leaders, which not only makes the top leaders’ decision-making, employment and personal matters more open and transparent through organizational and institutional innovation; Moreover, more supervision probes are set up, and attention should be paid to finding clues from patrol supervision, discipline review, audit and justice, letters and visits and reports, so as to make them under the supervision of party organizations, party member and the masses.

　　He introduced that in the relevant provisions, it is also required to strengthen the supervision of the main leaders of party organizations and leading cadres in key positions, focusing on supervising their political stance, strengthening party building, strictly administering the party, and implementing party resolutions, selecting and employing people fairly and honestly, and being honest and self-disciplined.

　　The higher-level party organizations are mainly responsible for the lower-level party organizations, and they usually ask more questions and remind them, and correct problems in time when they are found. If members of the leading group find that the main person in charge has serious problems, they should raise them in time. The personal matters related to the main person in charge of the party organization should be made public in a certain range within the party and take the initiative to accept supervision.