分类： yutyiyu

High-end upgrade of local beauty brands

With the gradual maturity of the consumer market in China, the high-end and segmented cosmetics have become an important trend in the industry, and the strong consumer demand for high-end cosmetics has become one of the main driving factors for the performance growth of beauty companies.
A research report released by TF Securities this year pointed out that China is now in the stage of developing from mass make-up to high-end make-up, and there is still much room for professional and high-end make-up in the future. According to the analysis of the report, the market share of high-end cosmetics brands in China has been on the rise since 2006, and it has entered the fast lane of growth since 2015. At the same time, the high-end make-up brands in China are divided. Among the high-end make-up brands, the volume of domestic products is constantly increasing, and it is expected that domestic products will achieve a higher market share in this track in the future.
Kazilan is becoming a practitioner on the road of high-end transformation of domestic products. Kazilan was founded in 2001. Tang Xilong, chairman and president of the group, is also the founder of the brand. Over the past 20 years, Tang Xilong has witnessed the ups and downs of China’s cosmetics market. He has witnessed the influx of international brands around the Millennium and the rise of domestic cosmetics brands in the past five years. In the increasingly complex competitive situation, every enterprise is looking for a suitable road.
"Kazilan has been polishing high-end and above products, which is also our advantage. We will not be a big-name replacement, nor will we blindly pursue a higher unit price. Kazilan’s future goal is to compete with international big names. " Tang Xilong said.
In Tang Xilong’s view, there are two major motivations behind the trend of high-end cosmetics brands. First, from the perspective of the overall environment, China’s consumer market has strong resilience and sufficient potential, with the increase of high-net-worth consumers and new middle-class consumers, and there is great room for growth in the high-end cosmetics market; From the brand point of view, brands pay more and more attention to brand power and pursue long-term and sustainable development.
The iconic product of Kazilan’s high-end development is the first luxurious nourishing lipstick-Qianjin lipstick (gold-plated satin lipstick) released at the end of August this year. According to Tang Xilong’s introduction at the new product launch conference, Kazilan double-core lipstick was first born in 2002, and its original intention of research and development was to increase the maintenance effect for users while ensuring the color fullness of lipstick. In the past 20 years, from wheat protein to collagen, hydrolyzed collagen, to innovative addition of polypeptide essence, Kazilan has been committed to injecting good raw materials and technology into this classic, and has been upgraded for four generations.
"Standing at the important historical moment of the 20th anniversary of double-core lipstick, Kazilan officially launched the world’s first high-luxury nourishing lipstick: Qianjin lipstick. It can be said that this is the champion of lipstick industry, because it combines scientific and technological innovation, functional value, artistic aesthetics and temperament culture, which represents the high standard of China lipstick. " Tang Xilong said.
The birth of Qianjin lipstick is inseparable from Kazilan’s self-demand in scientific and technological innovation. It is reported that Kazilan has made great achievements in the research of lip essence and rejuvenation genes. The peptide extraction technology used in double-core lipstick is accurately found and synthesized in thousands of peptide sequences, which can ensure the high permeability of peptides into lip skin.
"Kazilan’s R&D investment accounts for an increasing proportion of the total investment." Tang Xilong said that in order to establish advantages in research and development and barriers to enterprise development, high investment is necessary. He concluded that innovation and technological upgrading are the important focus of high-end domestic brands. Brands should constantly improve the gold content and originality of scientific research results, realize product differentiation, and move towards the brand’s high added value model.
The strength of the high-end layout of Kazilan Group can not be separated from the accumulation of the self-developed team for nearly 20 years and the strong supply chain building ability of the Group. As early as the establishment of the brand, Kazilan devoted herself to breaking through technical barriers, deciphering the gene of wheat protein rejuvenation, and pioneered the dual-core lipstick driven by technology. Last year, Kazilan added high-tech ingredients such as "anti-age peptide" and "collagen polypeptide" to lip products to promote the continuous upgrading of products.
At the same time, Kazilan also actively integrates with the international community, such as setting up an Italian R&D center, aiming at building an Asia-Europe matrix R&D center, and is committed to providing China consumers with the best cosmetics products in the world. It is reported that next, Kazilan will further set up a research and development center in Japan. In terms of globalization and professional development, Kazilan acquired the Milan show-level makeup brand GLOSSIP, and continued to explore and incubate new brands around the world to form a diversified brand matrix and comprehensively benchmark the international modern makeup group. Kazilan has also carried out exchanges and cooperation with global head suppliers, introduced cutting-edge technologies and raw materials, and continuously accumulated strength for creating unique and ingenious products.
Kazilan is not the only actor in strengthening the investment in scientific research. With the implementation of the Regulations on the Supervision and Administration of Cosmetics and the Measures for the Administration of Cosmetics Registration and Filing in China, and driven by the trend of efficacy skin care and "ingredient party", many domestic beauty brands are consciously strengthening their investment in scientific research to solve the long-standing disadvantages of weak research and development and make more authoritative endorsements for the addition of ingredients in products.
However, it is not enough to enhance the original gold content only by scientific research. On the road of high-end brand transformation, it is equally important to enhance brand value. Tang Xilong believes that local beauty brands can give more aesthetic value and artistic value to products through cooperation and other ways, thus forming the unique advantages of domestic beauty brands.
Kazilan recently released a new product of Qianjin Lipstick, and invited Tiger Pan, the grand slam winner of the three major design awards in the world, as a designer, thus achieving a cross-border cooperation between the beauty circle and the design circle. From the appearance, Kazilan’s luxurious nourishing lipstick is hourglass-shaped, with more than 4,050 cut surfaces, which will present a colorful visual effect under the light. As early as before it was introduced to the market, it had won the patents of appearance and innovation and invention, and won three international awards when competing with many international brands, including one that was known as the "Oscar Award in Packaging Design".
"Through the accidental reconstruction of the hourglass and ice, I hope that the design will show the gold-plated hourglass under the solidification time with deconstruction, showing rich versatility and variability. I am very happy to cooperate with Kazilan to create a lipstick that breaks through stereotypes and has an artistic height, and use it to reflect the most beautiful and confident moment of women in the China era. " Tiger Pan explained his original design intention.
In the design of new lipstick color, Kazilan chose "Shengshi China Red" which is more suitable for Chinese skin color, which is different from the saturated and flamboyant red prevailing in Europe and America. In Tang Xilong’s view, at present, Chinese people have a strong sense of national pride and identity, and the release of the color number "China Red in the Prosperous Age" is just the right time. The birth of this color number originated from Tang Xilong’s observation of the people around him. He found that the mouth red number used by the girls around him was mostly blue and cold red, which was "not suitable for Chinese’s temperament and yellow skin". Consciously as a brand leader of cosmetics in China, he set out to set up a project team, and cooperated with international professional color agency coloro and fashion professional makeup artists. After in-depth consumer research and repeated testing for half a year, Kazilan finally launched this customized color number. Tang Xilong believes that "China Red" is in line with the temperament of women in China. It can better highlight the beauty of women’s internal and external studies in China, and at the same time, it can represent China’s self-confidence and arouse the resonance of Chinese people.
"Kazilan draws inspiration from the profound culture of China, and through product research and development or IP innovation, creates makeup products that can reflect China’s fashion aesthetics. We launched Qianjin Lipstick, featuring the color number’ Shengshi China Red’, hoping to create China’s own’ high luxury nourishing lipstick’ to lead the new trend of China makeup. " Tang Xilong said.
Kazilan’s embrace of China’s traditional culture is closely related to the rising trend of the national tide in recent years. With the life of consumers in China being covered by more excellent China brands, and even occupied in an all-round way, young people’s goodwill towards traditional culture and domestic products has increased rapidly, and the distinctive attitude of domestic brands towards traditional culture can form a positive cycle between consumers and brands, thus further expanding brand performance.
But in any case, after consumers’ freshness of domestic products ebbs, in addition to packaging design and marketing strategy, they will eventually look at the brand from the perspective of products, which puts forward longer-term requirements for domestic brands. Since its establishment, Kazilan has been adhering to the care for women and is committed to bringing continuous beauty and nourishment to consumers, which is itself a long-term upgrading road.
"In the next decade, Kazilan’s strategic deployment will focus on four key words: quality-oriented, brand-based, consumer-centered and multi-brand strategic direction. Adhere to the quality of Kazilan, world manufacturing, Kazilan brand, and world planning, and better meet the more professional and subdivided makeup needs of consumers through diversified brand matrices, while realizing the high-end leap-forward development of the brand. " Tang Xilong concluded.
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＂I am not Dionysus＂ issued a poster. Song Xiaofeng Lin Zicong strives to be Dionysus.


1905 movie network news The comedy film will be broadcast on the whole network on January 29th. The film is directed by Song Xiaofeng, starring Xin Yue, and co-starring Li Tianyu and Wu Liansheng, creating a happy comedy in which the North and South Dionysians "pretend to be bosses" through stereotypes.

　

Song XiaofengforestCongcong strives to be Dionysus. Surprise keeps laughing.

"I’m not a Dionysian" tells that Song Hailiang (Song Xiaofeng), an employee of Northeast Winery, owes debts to his workmates because he was deceived by the factory director, while Xiong Chumo (Lin Zicong), a wine salesman in the south, also lost his job because of negligence. Two people who suffered the same career blow met by accident on a phone call and talked about the big business of Winery by pretending to be the boss. They gradually returned to their true selves in the process of mutual deception and realized that living on the ground is the true meaning of life.

Song Hailiang, a great alcoholic in Northeast China, and Xiong Chumo, a "tumbler in South China", get to know each other and pretend to be bosses, which is the biggest attraction of this film. The two Dionysus fooled and cheated each other on the wine table, and the collision between them showed the spark of the difference between the north and the south, and many plots were close to the wine bureau routine that the audience discussed hotly in reality. But what the film wants to convey is not just "wine", and the whole film is a bad habit of not deliberately guiding the spelling of wine. In the movie, two little people in the south and the north cheat each other by pretending to be the boss in order to make money, but their inner goodwill is not buried by pretending to be the boss. The movie shows a life truth in such a funny and interesting way: "There is no shortcut to life through drinking and socializing, and success can only be achieved with a clear head and a down-to-earth mind."

In addition to the hilarious scene of Dionysus fighting for wine and bragging, the film also shows the warm heart of family. When Song Hailiang owed huge debts, although his wife beat and scolded and complained, she was also very distressed by this wussy husband. Although the old father-in-law is ostensibly helping others, he is privately defending Song Hailiang. This sense of contrast is both touching and interesting. The brotherhood between Xiong Chumo and his sister is also very touching. The film combines funny plots with warm-hearted plots, showing a comedy blockbuster with laughter and tears.

　

Northeastern drunkards play against South China tumblers, showing the North-South interesting wine table culture.

Different from the previous wine element movies, I am not Dionysus abandoned the routine of the same kind of movies, and chose to start with the collision of wine cultures between the north and the south, using the actors Song Xiaofeng and Lin Zicong who are very representative of the north and the south to interpret it, returning to the saying that "drinking is not wine, but the way of the world" in the traditional China wine bureau, and rising from the drinking competition between Dionysus to the confrontation of drinking realms such as wearing, persuading, blocking and drinking orders in the wine bureau.

The film is very suitable for the image of Dionysus in the casting. Song Xiaofeng, who grew up in Jilin, plays Song Hailiang, the "great alcoholic in Northeast China", who continues the honest and generous style of the Northeast people and integrates his native Northeast temperament into the role; Lin Zicong, who grew up in Hong Kong, China, vividly portrayed an oily and shrewd southern businessman.

In the contest between the northern and southern Dionysus, it fully shows the different manifestations of the "worldly wisdom" of the northern and southern people in the wine bureau. From the previously exposed materials, I saw Song Hailiang, the "Northeast Drunkard", wearing a Zhongshan assembly coat, black-rimmed glasses, a tea urn in hand, and a pair of old cadres; Xiong Chumo, the "South China Tumbler", wore a fur coat and a pair of nouveau riche clothes. The contest between the two showed the difference between the north and the south. On the wine table, the North and South Dionysus played their own regional tricks, playing tricks on each other and sparking, expecting more wonderful battles between the two Dionysus in the movie.


Drunk! ＂Fragments of the Dangerous Road to Treasure＂ Ge You Yun-peng Yue Market Racing.

1905 movie network news A comedy blockbuster starring Ge You, Yun-peng Yue and Du Chun, and co-starring Charlene Choi, Bao Beier, Xiao Shenyang, Michael Chen, Pan Binlong, Rayza, Sun Yue and Lu Xing will be released on December 29th. Recently, the film released a set of themed stills entitled "Good Brothers", revealing the character characteristics and personalities played by the three leading actors Ge You, Yun-peng Yue and Du Chun in the film, showing the deep friendship between the three brothers who won the "treasure" and suggesting that they are about to embark on a "surprise" adventure after getting drunk.


Yun-peng Yue tried his best to make a water play. Du Chun became the first producer to subvert the image.

The film "Lost Treasure in a Dangerous Way" tells the story that Uncle Ya (Ge You), a fisherman, A Le (Yun-peng Yue), and Daimeng (Du Chun) of the Aquarium mistakenly sell the star dolphin "Baby" of the Aquarium to foreign countries after a drunkenness. In order to find the baby dolphin, the three of them have to embark on a wonderful adventure.

For many years, Ge You has been playing all kinds of little people’s images on the big screen. This time, he returned to the stage of the New Year film after two years, and played an uncle selling fish in the film, with one move and one style. It is his approachable and life-oriented performances that have given these little characters vivid and vivid "excellent" comedy characteristics for many years, and they are well-deserved "the first person to celebrate the New Year". As the eldest brother of the "Fragment Trio", Uncle Ge is both the backbone and an unexpected reversal. Especially in a stills exposed this time, Ge You is riding a tricycle carrying fish and looks like he is running away. Yun-peng Yue and Du Chun try to stop him in a hurry, and the relationship is very subtle.

As a popular comedy hero on the big screen in recent years, Yun-peng Yue admits that he is absolutely glad you came in this film. Whether in or out of the play, Ge You benefited him a lot: "Uncle Ge’s seriousness about the role and his control over the characters let me know what a real old play bone is." This time, Yun-peng Yue plays a dolphin trainer, who has a lot of intimate scenes with dolphins in the water, but he is not very good at water. In order to present the best effect, we have to do our best to cooperate with our colleagues in Diaoweiya, and we have suffered a lot by repeatedly going out into the water.

Du Chun, who has just performed well in I am an Actor, has another identity besides being one of the three leading roles, that is, one of the producers and project sponsors of this film. Starting from the point of "fragment" after drinking, he came up with this story that is very suitable for the life of young people and particularly embarrassing. At first, he was very worried about whether Grandpa Ge could accept it. To his surprise, after receiving the script, Ge You quickly liked and accepted the project. In order to subvert the image of "tough guy" in the past, Du Chun started from the image, covered his tough facial edges with a curly hair, and endowed the character with the image characteristics of being a cute doormat.


The broken trio "grabbed the baby" brothers deeply turned over the film, and the fans said that they had new expectations at the end of the year.

Once released last week, the preview and poster of "Drunk Big Edition" aroused great expectations of the audience on all major platforms. "I didn’t expect to see the collocation of Uncle Ge and Little PINKRAY  in my lifetime." Some viewers also said that "I like this theme, and I feel that I have never seen Uncle Ge play such a role before. Coupled with PINKRAY ‘s signature expression and Du Chun’s high face value, this combination is amazing." At the same time, I also have a clear understanding of the comedy positioning of the film. "Comedy is a big coffee. … Comedy makes you laugh is a good film! " People are full of expectations for its performance in the 2019 Lunar New Year!

No matter in or out of the play, Ge You, Yun-peng Yue and Du Chun, the "broken trio", all showed super concentration and serious performance attitude, which is an excellent interpretation of brothers’ affection. It is reported that the three of them will encounter all kinds of strange things along the way, face many crises, and even face the human challenge of "brothers or banknotes". Exactly where the three will go, we have to find the answer from the movie.


The movie "Lost Treasure by Dangerous Road" will be turned over on December 29th, and will land in major theaters all over the country.


Twenty years after the Hang Seng Index, the battle between the emperor, the nobles and the beggars’ gangs.

This article is a reprinted article. The opinions mentioned only represent personal opinions, and the subject matter involved is not recommended. Therefore, you should buy and sell it at your own risk.

Author: Jiro Fund

Source: Snowball

Recently, I sorted out the changes of important heavyweights in the Hang Seng Index since 2000, which is quite interesting. Maybe I can find some investment opportunities from it. In the past 22 years, BLACKPINK, a heavyweight of all kinds, appeared, and the imperial grandson was a beggar, each with his own role. Because I can’t find out the changes of the heavyweights in the Hang Seng Index, I specially read the annual reports of TraHK since 2000 and sorted out the data based on the shareholding ratio disclosed in its annual report. TraHK is a fund that follows the Hang Seng Index, so this deviation will be relatively small and the degree of certainty will be relatively high.

We divide the main heavyweights into three categories: the emperor’s grandson, the aristocrat and the beggar’s gang. Grandsons mainly refer to companies that have been rooted in Hong Kong for a long time and are of great significance to the local economy and historical development of Hong Kong. The samples are Cheung Kong Industrial 00001, Sun Hung Kai Properties 00016, CLP Holdings 00002, Hong Kong Stock Exchange 00388, HSBC Holdings 0005 and Hang Seng Bank 00011.

Noble shares mainly refer to the central enterprises that have made great contributions to China’s national economy, with stable profits and dividends. The samples are Industrial and Commercial Bank of China 01398, China Construction Bank 00939, Bank of China 03988, Bank of China Hong Kong 02388, Bank of Communications 03328, China Merchants Bank 03968, China Shenhua 01088, China Petroleum 00857, China Petrochemical 00386 and China Offshore Oil 006. At the same time, it also includes some private or foreign companies, such as China Ping An 02318 and AIA 01299. Beggars’ gangs mainly refer to some so-called new economic companies. These companies basically have no stable profits or dividends, and their returns to investors are unstable. They mainly make a living by burning money and cutting leeks. The samples are Tencent Holdings 00700, Alibaba 09988, Meituan Takeaway 03690 and Xiaomi Group 01810.

Since 2000, we have found that the changes in the category of heavyweights can be divided into four stages.

The first stage is the emperor and grandson (2000-2006). This stage is basically the world of the emperor and grandson, and the nobility has emerged temporarily. HSBC Holdings has maintained a weight of around 20-30% for a long time, with a group of younger brothers, such as Hang Seng Bank, dominating the pricing power of Hang Seng Index for a long time. At this time, the aristocrat made an only child, China, whose weight was not small, and it was always between 10% and 20%, with fluctuations. In this period, the Hang Seng Index can be said to be controlled by HSBC Holdings, with China Mobile as an accomplice, forming a combination of two swords. The two heavyweights joined hands to lead the Hang Seng Index out of the gloom after the financial crisis in 1997 and the bursting of the dotcom bubble in 2000, and regain its upward trend.

The second stage is the rise of nobility (2007-2012). Since central enterprises went public in succession from 2002 to 2008, the number of state-owned enterprises in the Hong Kong market increased, and these state-owned enterprises are core assets of China with high profits and dividends, so the Hang Seng Index was incorporated into a number of companies in 2007. PetroChina, Sinopec, CNOOC, China Construction Bank, ICBC, BOC, Shenhua, Bank of Communications, China Life Insurance and Ping An were included in the Hang Seng Index in 2006 and 2007. To this end, in 2007, the eldest brother of the Huangsun family, HSBC Holdings, was forced to reduce its weight by nearly half to give way to the nobles of central enterprises. Until the end of 2019, the central enterprises on behalf of China Construction Bank have maintained a high weight of around 8%. Meanwhile, China Mobile also began to be forced to lower its weight in 2009, giving way to the brothers of other central enterprises. The central enterprise sector has contributed to the stock price jumping up and down in the post-crisis era in 2008 and 2009.

The third stage is internal and external collusion and the rise of beggars’ gangs (from 2013 to 2019). At this time, Tencent Holdings, the leader of the Beggars’ Gang, was born. In 2013, its weight was suddenly doubled to 7.37%, and in the following years, its weight rose all the way to 10.6% in 2019, defeating Huang Sun and nobles in one fell swoop and becoming the largest heavyweight in the Hang Seng Index. On the other hand, AIA, the American imperialists, also gained weight all the way during this period. In contrast, the aristocratic groups were eclipsed, and central enterprises such as China Mobile were downgraded. The biggest victim was China Mobile. In 2019, under the impact of the delisting of the US imperialists, the stock price plummeted, and the weight also plummeted. With the cooperation of AIA, Tencent, the leader of the beggar gang, took advantage of the opportunity of Hong Kong Stock Connect to push the Hang Seng Index to rise steadily during this period (although it experienced a stock market crash in the middle).

The fourth stage is to worship foreign things and flatter foreigners, and to help beggars all over the world (2020-present). In 2020, Tencent Holdings, the leader of beggars’ gangs, led a group of beggars’ gangs to fully occupy the heavyweights of the Hang Seng Index. Except Tencent’s 9.51% weight, Ali, Meituan and Xiaomi exceeded 4% weight when they started, and the total weight of the four beggars has exceeded 24%. We should know that two of these four enterprises are unprofitable for a long time, three of them do not pay dividends for a long time, and only one of them occasionally gives a few points every year. AIA Holdings of the US imperialists also gained a 10% weight in 2020. The representative of the aristocratic group, China Mobile’s weight has been reduced to about 2%, which can be ignored; Shenhua was even expelled; The weight of three barrels of oil is even less, and the aristocratic group has suffered an unprecedented blow. In 2021, with the dismissal of Bank of Communications, it reached freezing point. The weight of AIA Holdings and the four beggars is close to 40%, and even the former imperial grandson represents HSBC Holdings with only about 7%. Internal and external collusion, the beggar brothers won an all-round victory. Sadly, the Hang Seng Index, led by beggars’ gangs, has fallen miserably in the past two years.

From the above four stages, we can probably see several problems:

First, the adjustment of the heavyweights of the Hang Seng Index has developed in response to market changes. The tide of listing of central enterprises from 2002 to 2008 created the conditions for central enterprises to be included in the Hang Seng Index. In 2013, the Hong Kong Stock Connect is ready to be opened. Tencent Holdings, as an Internet enterprise with a lack of cancer stock market, will be highly sought after by mainland funds after its opening. It is expected that under the hype, it will be promoted by a large proportion. Since 2019, various non-profit new economic enterprises have been listed on Hong Kong stocks in large quantities, which has created the Hang Seng Index, the top four beggar gangs. Therefore, on the surface, every time the heavyweights change blood, it is the Hong Kong Stock Exchange that conforms to the market.

Second, is the inclusion of heavyweights really good? The answer is no! In 2007, central enterprise groups were included in the Hang Seng Index and dominated the list. The direct result was the financial crisis in 2008, and major central enterprise stocks were almost included in the index at a high level. Also in 2020, when the four beggars dominated the Hang Seng Index, it was precisely the high point of these companies’ share prices. On the contrary, China Mobile, China Shenhua, and Bank of Communications, which were downgraded again in 2020, were dismissed in 2021, but their share prices bottomed out soon and got out of the slow cattle.

Third, frequent takeover of index funds at high positions, conspiracy or conspiracy? I can’t draw a conclusion about this, but there are several details worth considering. 1) From 2002 to 2007, when central enterprises went public, many foreign investors (mainly American imperialists) were important strategic investors during or before IPO. After entering the market at a low price, they inevitably needed an opportunity to escape. Just in 2007, in line with the big bull market environment, they threw a package of central enterprises directly into the Hang Seng Index, and many of them were not low in weight, and then everyone knew. 2) In 2020, China Mobile suffered a blow from the U.S. imperialists. In that year, it directly reduced its weight by half from more than 4%, which was not too high, and thus severely suppressed its share price. 3) In 2020-2021, when the share price of Internet companies rose sharply, the weight of the four beggars was greatly increased. The major shareholder behind the four beggars is precisely foreign capital, and everyone has seen the following things. Index funds have repeatedly taken over high positions. Is it a conspiracy or an open plan?

From the above questions, we may get some investment suggestions or judge some future trends.

1) Companies that are newly included in the index or have a high proportion of weight will be doomed sooner or later unless they have sustainable development and long-term reasonable dividend returns (such as HSBC Holdings).

2) A company that has been expelled or drastically reduced its weight, if its profits are stable and its dividends are long-term and reasonable, may be a time to enter the market for a long time. Such as China Shenhua and China Mobile in 2020.

3) At present, the aristocratic central enterprises have been suppressed for ten years, with little weight left, but these enterprises have stable profits, large net profits and generous dividends, and may be reborn in the next 1-2 years. Both share price and weight may rise sharply; Beggars’ gangs, due to the lack of sustained profits and dividends, have inflated stock prices and great power, and their stock prices and weights will face tremendous downward pressure in the future.

Therefore, happiness depends on misfortune, and misfortune depends on happiness. It is not a good thing to dominate the list, and it is not a bad thing to be fired. Everything in the world goes on and on. Next year, the environment may change.

Every squat is for jumping higher next time! When the market is in a downturn, Xiaoxue will accompany you to charge.

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Top Ten Breakthroughs in 2022 Selected by Science

　　Looking up at the starry sky, ploughing the earth, exploring and deciphering … Recently, Science published the top ten scientific breakthroughs in 2022, leading people from a scientific perspective to pursue the past and the present.
　　Peeking into the "golden eye" of deep space　
　　The james webb Space Telescope (JWST), launched on December 25th, 2021, still produced many amazing achievements in 2022, despite the twists and turns of small space rocks. From the newborn star whose poisonous spider nebula is gradually covered by dust clouds, to the high-precision version of the pillar of creation, which is clearly visible even to the red newborn star, to the deepest and clearest infrared image of the distant universe so far … This "golden eye" with a gold-plated mirror, which took 20 years and cost 10 billion US dollars, has brought countless surprises to astronomers, making it the top scientific breakthrough in Science in 2022.
　　Planting perennial rice for three or four years at a time.　
　　Spring planting and autumn harvest, year after year, the hard work of farmers is self-evident. However, the perennial rice varieties developed by Hu Fengyi of Yunnan University in China, together with researchers at home and abroad, can be harvested continuously for three or four years from the second season after being planted once, eliminating the repeated work of farmers such as buying seeds, raising seedlings, plowing and transplanting for several weeks every year. Skipping this step, the workload of rice planting per person per hectare per season can be reduced by 77 days, and the cost can be reduced by half. In addition, the nutrients in the fields planted with perennial rice have increased. But in the fifth year, the output will drop a lot, and it needs to be replanted. The birth of this revolutionary perennial rice has injected new kinetic energy into the sustainable agricultural development.
　　Creative AI is "accelerating"　
　　Playing chess, programming, playing board games, doing scientific research, and creating … In 2022, artificial intelligence (AI) is entering the field that is considered to be controlled by only human beings at an extremely fast speed. The text-generated image model flooded with social media platforms is refreshing. It can analyze and correspond to pictures and words on the network through machine learning technology, and create new images according to the text input by users. For example, DALL-E, a software launched by OpenAI, can generate several pictures that meet this description after receiving the instruction of "armchair in the shape of avocado". All these AI models based on diffusion can be used by the public, and even an artist won an art contest by using the pictures generated by one of the models. It can be seen that when AI has creativity, its strength can not be underestimated, or it can surpass human beings.
　　The "giant" in the bacterial world　
　　The "thinness" of bacteria means that it is a "small head" that can only be observed by a microscope. But there are also bacteria that are not small. One-celled bacteria called Thiomargarita magnifica, like hair, hang on the fallen leaves in mangrove water. A filament is a cell, 1 cm long and visible to the naked eye. This single-celled bacterium, the largest so far, has been subjected to detailed structural analysis and sequencing. Its discovery inspired scientists looking for large and more complex bacteria. They believe that the "giant" of bacteria like Thiomargarita magnifica may be hidden under people’s eyes.
　　RSV vaccine breaks free from the shackles of "death"　
　　The vaccine developed to conquer respiratory syncytial virus (RSV) could not cure the disease 50 years ago, but might cure the dead. At that time, a clinical trial of experimental candidate RSV vaccine resulted in the death of two children and 80% of the vaccinators were hospitalized. Since then, the research and development of RSV vaccine has been stagnant for decades. This year, two RSV vaccines broke free from the shackles of "death", which proved that they can safely protect infants and the elderly, the two groups most affected by RSV infection. These two vaccines can prevent people over the age of 60 from suffering from severe illness without serious side effects, and even one of them can be vaccinated by mothers in the third trimester and can pass antibodies to the fetus, protecting the baby from RSV for up to 6 months.
　　This virus induces MS’s "accusation" to sit down.　
　　Multiple sclerosis (MS) is a disease of "one’s own beat one’s own", that is, the immune system attacks neurons. Mild patients have blurred vision, fatigue and numbness, while severe patients will gradually be unable to speak and walk. Scientists have previously locked in the "suspect" Epstein-Barr virus (EB virus), but they have not found the key evidence of its "crime". Because although almost all MS patients have antibodies to EB virus, 95% of healthy adults also have the antibodies. Therefore, it is difficult for researchers to determine whether the virus is the cause. This year, researchers used a large number of military medical records to "convict" EB virus, which proved that the protein contained in EB virus can deceive the immune system and make it attack nerve cells, thus causing nerve damage. This discovery may lead to a new way to treat or prevent this mysterious disease.
　　The United States no longer talks about reducing emissions through climate law　
　　As the old saying goes, "all talk and no practice." For decades, American scientists have been in the forefront of the world in recording and analyzing climate change risks. However, as the world’s second largest emitter of greenhouse gases, the United States has never passed a law to implement a substantial reduction in greenhouse gas emissions. Finally, this summer, an inflation reduction bill (IRA) was passed, which is expected to end the previous "empty talk" in the United States. The bill is the biggest step in the history of the United States to slow down global warming. It will provide $369 billion for renewable energy and nuclear power generation in the next 10 years, encourage the comprehensive transformation to electric vehicles and encourage research related to reducing industrial emissions. This will enable the United States to reduce its greenhouse gas emissions to 40% of the 2005 level in 10 years. However, it may not be enough for the United States to realize the promise of the Paris Agreement by IRA alone.
　　The "gift" of the Black Death hidden in genes　
　　The Black Death, the plague, was once a lingering nightmare for Europeans. About half of Europeans died of the disease 700 years ago. However, while it takes life, it also gives the living a "gift"-genetic variation that enhances the immune response to Yersinia pestis (the pathogen of plague). The research team discovered this genetic variation by analyzing the ancient DNA in the bones of more than 500 people buried before, during and after the Black Death in London and Denmark. In the century after the Black Death, this protective gene variant spread rapidly among the European population, which is by far the most powerful case of natural selection in the human genome.
　　Man’s first planetary defense test was successful　
　　On September 26th, 11 million kilometers away from the Earth, a spacecraft the size of a vending machine hit an "innocent" asteroid with a diameter of 160 meters-Dimorphos at a speed of 6 kilometers per second. This "violent" action is the first field test of planetary defense mission in human history, that is, NASA’s double asteroid redirection test (DART). It is not calm around the earth, and whispers often patronizes it. Although most of them are exhausted when entering the atmosphere, it does not rule out that there are larger celestial bodies, such as asteroids, which threaten the safety of the earth. The solution is to hit the asteroid hard enough to make it turn, but not too hard at the same time, causing it to launch small rock fragments to the earth. The success of the DART mission provides more data for scientists to improve the planetary defense plan.
　　Ancient DNA sequence of frozen soil reveals the lost world　
　　How long can DNA be preserved? The latest answer is 2 million years. Recently, scientists extracted the DNA sequence of 2 million years ago from the frozen soil in the northeast corner of Greenland. These oldest DNA sequences so far depict a lost world-this desolate and barren place was once home to mastodons and reindeer 2 million years ago, and was covered by poplar, spruce and yew forests that are common in low latitudes, as well as sedges, shrubs and birch trees that still grow here today. These findings show that ancient sedimentary DNA may help uncover the amazing face of the past ecosystem.
　　

How to get the clue increment in the short video era？ Project Stars, get to know it.

Control the new amount and circulate new infrastructure. At present, the short video live broadcast platform has become the largest content consumption carrier in the era of mobile Internet, and it is the core channel for users to obtain information, which has a great influence on users’ car purchase decisions and is more advanced. For many car manufacturers and dealers, how to deepen the value on the short video live broadcast platform is no longer a new topic, and how to continuously gain clues on the short video platform is the focus of their attention.
In order to help more auto dealers complete the new media infrastructure and start the positional operation on the Aauto Quicker platform, on November 14th, at the 2023 China Auto Circulation Industry Development Forum, Aauto Quicker Auto and china automobile dealers association jointly released the "Star Plan" to help more partners tap the growth dividend of the auto industry and jointly create new circulation infrastructure.
According to Wang Qiufeng, the head of Aauto Quicker’s automobile business, the Star Project will cover nearly 100 cities in six regions of China, and Aauto Quicker will open 10,000 free dealer support places to help dealers grow rapidly on the Aauto Quicker platform by means of cash incentives and traffic support.
Aauto Quicker has become a clue for car companies to operate the blue ocean.
Where does the clue increment come from? The energy of Aauto Quicker platform should not be underestimated. Wang Qiufeng showed a set of data. The daily active users of the Aauto Quicker platform have reached 376 million, of which the cumulative number of car interest base users has reached 200 million; Secondly, the daily average number of users watching live car broadcasts in Aauto Quicker has exceeded 50 million. At the same time, nearly 5 million users will search for car-related content on the Aauto Quicker platform every day, and the high-intention business opportunities such as capital retention, consultation and comment by users exceed 6 million per month. Aauto Quicker has become a clue that car companies can’t be ignored to operate the blue ocean, where there is a huge amount of potential objects of car consumption.
In this blue sea, there is a huge bonus to be tapped. It can be roughly divided into three aspects: demographic dividend, clue dividend and operating dividend.
The so-called "demographic dividend" is reflected in Aauto Quicker’s penetration advantage for people in new-tier cities. At present, the total number of users in Aauto Quicker’s new-line cities exceeds 238 million, and the coverage of users in third-line and below new-line cities reaches 44.3%. At the same time, compared with other platforms of the same type, the exclusive population value of Aauto Quicker continues to stand out, and the coincidence rate of users has reached a new low in 23 years.
On the Aauto Quicker platform, the total amount of original clues and high-potential business opportunities is also rising continuously, reflecting the huge demand and purchasing power of Aauto Quicker users, and the clue bonus is being further released.
At present, the matrix operation of Aauto Quicker dealers is still in the development period of dividends. However, the dealer partners who settled in early have achieved certain business growth. Through scientific matrix management, they have achieved a steady increase in the number of leads and reduced the cost of obtaining customers. It can be said that during the dividend period, the earlier you invest, the stronger your business ability and the greater your clue income.
Three Incentive Policies Help Dealer Matrix Management
For car dealers, the infrastructure in the offline circulation field is offline site selection and decoration, store management, personnel performance, etc., while the new infrastructure on the line needs a completely different capability model, which includes the ability to make short videos, live broadcast, streaming, and interact with users. The acquisition of these capabilities requires not only the careful work of automobile dealers, but also the support and encouragement of the platform.
Considering the practical problems such as the pressure of new media operation and the shortage of manpower for automobile dealers, Aauto Quicker has launched three support policies to help dealers quickly establish the basic pattern of matrix operation in Aauto Quicker.
In the construction of brand official number, Aauto Quicker provides comprehensive operation services. Provide comprehensive and systematic solutions from account maintenance, short video production, to live broadcast operation. At the same time, Aauto Quicker will provide a series of long-term escort services such as directional traffic support, targeted training for flow-casting personnel, account operation guidance, traffic monitoring, and stage resumption summary. There is also the continuous incubation of dealer KOC benchmark accounts, from content operation to personnel planning, and then to account diagnosis for systematic planning and continuous tracking.
It is worth mentioning that Aauto Quicker’s traffic upgrade in automobile marketing has been iterated from the stage of 1.0, which is only aimed at brand exposure and CPM sales mode to the stage of 3.0. It is understood that in the 3.0 stage, Aauto Quicker platform can help dealers to better optimize the crowd acquisition model and acquire customers accurately at low cost by analyzing the characteristics of the automobile industry. At the same time, with clues as the core bidding target, dealers can control the front-end consumption more flexibly and achieve a high cost-effectiveness ratio.
The product that came into being in the 3.0 stage, Aauto Quicker Automobile Dealer Matrix One-stop Management Platform-Tanchetong, has been upgraded and launched.
Tanchetong mainly helps dealers from traffic to positional management, and deeply penetrates every detail of operation. According to the relevant information released by Aauto Quicker, the core practical application of Tanchetong is mainly reflected in "three managements"-one is account management, and Aauto Quicker platform can help dealers to aggregate the business data of all accounts, and at the same time, with the help of the platform, real-time traffic monitoring can be carried out for single account live/short video works; The second is the management of business opportunities. The background of the car probe can help dealers manage users’ private messages, interactions, comments and other behaviors, and at the same time do effective and timely follow-up after the clues are retained; Another is traffic management. Advertisers can recharge their matrix wallets, dealer groups can distribute traffic to stores, and stores can distribute traffic to anchors, thus realizing the functions of matrix distribution and proxy investment of traffic.
Fanxing plan helps Wanjia dealers complete new infrastructure.
If in the past, the assessment of dealers’ stores was based on store management, personnel management, follow-up efficiency and customer visits, then today’s dealers should not only decorate new media stores, shoot short videos, sell cars live, interact, but also know how to invest and live … New media, new channels and dealers’ ability require rapid iteration and seize opportunities in order to survive in the red sea, the most popular automobile market.
In order to better help dealers to quickly complete the infrastructure construction on the Aauto Quicker platform, Aauto Quicker Automobile and china automobile dealers association jointly released the "Star Plan" to accelerate the opening of Aauto Quicker’s positional operation for dealers, and gain clues and growth.
Stars are the bright stars that Aauto Quicker hopes dealers can become the automobile ecology in Aauto Quicker. It is understood that the "Star Project" includes four stages:
The first stage is the cloud classroom. Aauto Quicker will invite Wanjiamen to participate in the online teaching of systematic courses online, and provide centralized and systematic training and guidance on the topics that dealers are most concerned about in the daily operation of Aauto Quicker platform matrix;
In the second stage, it is an open class. Aauto Quicker will land in six automobile regions across the country, and open 12 rounds of open training classes offline. In combination with the pain points and difficulties encountered in localized operation, it will output targeted special training courses, and at the same time, it will invite experts from china automobile dealers association to participate and truly solve the problems encountered in daily matrix operation;
The third stage is community running. Aauto Quicker will build a private community, invite Aauto Quicker Auto’s operation experts to settle in, answer the puzzles and problems encountered in daily operation and maintenance online, and escort the actual combat;
The fourth stage is the sprint spree. China automobile dealers association, together with Aauto Quicker, will send a sprint spree to 10,000 dealers, covering platform-specific incentives and subsidies in multiple dimensions, such as traffic, cash, car purchase, store arrival and transaction.
What is hidden under the wave of new infrastructure is new opportunities and new growth. Aauto Quicker Automobile will play the role of booster to help major dealers jointly explore the growth dividend of the automobile industry and jointly create new circulation infrastructure.
Reporting/feedback

The investigation report on the situation in Yemen is shocking： deploying child soldiers to kill innocent civilians by air strikes.

　　　　　　 CCTV News:On the 3rd, the investigation team sent by the United Nations to Yemen released an investigation report on the situation in Yemen in Geneva. The report points out that the United States, Britain and France may all be involved in war crimes in Yemen — — Because these countries provide weapons, intelligence and logistical support to the "multinational Coalition forces" led by Saudi Arabia.

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　　　　　　 According to reports, UN investigators have compiled a confidential list of suspects who may be involved in international war crimes. The data comes from their latest report on the conflict between the "multinational Coalition forces" and the Houthi armed forces in Yemen for four and a half years.

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　　　　　　 The report also accused the "multinational Coalition forces" of killing innocent civilians in Yemen by air strikes and deliberately not providing food to Yemenis facing famine; The Houthi armed forces were accused of shelling the city, deploying child soldiers and launching a siege war.

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　　　　　　 In September 2014, Houthi armed forces in Yemen seized the capital Sana ‘a, forcing President Hadi to take refuge in Saudi Arabia. In March 2015, the "Multinational Coalition Forces" led by Saudi Arabia launched military operations against Houthi armed forces — — The conflict in Yemen has escalated.

[Dragon Boat Festival Science Popularization] The fragrant leaves are used for dragon boat races, and the Dragon Boat Festival is healthy and dynamic.

Wish you peace and health on Dragon Boat Festival

The fifth day of the fifth lunar month is the traditional Chinese folk festival Dragon Boat Festival. Dragon Boat Festival is not only called Duanwu and Duanyang, but also has many nice nicknames, such as Noon Festival, Chongwu Festival, May Festival and Bathing Orchid Festival.

In addition to eating zongzi and racing dragon boats, the Dragon Boat Festival is also a big festival for the whole people to prevent diseases, avoid plague and drive away drugs, and pray for health and longevity. It is commonly known as the "Health Festival". To this end, the Dragon Boat Festival health also has some special stress.

Have a light diet, strengthen spleen and stomach.

Zongzi is a traditional food during the Dragon Boat Festival. Eating Zongzi can be balanced in lightness and clear in balance. It is indeed a timely tonic and dietotherapy recipe, and it is the best health food around the Dragon Boat Festival.

Traditional Chinese medicine believes that glutinous rice is sweet and flat, and has the functions of invigorating qi and spleen, appetizing and promoting digestion. As far as the ingredients of zongzi are concerned, it also has a good health care function. For example, jujube, adzuki bean, mung bean, etc. have the effects of enriching blood, calming nerves, diuresis and detoxification. It is worth mentioning that the leaves used to wrap zongzi are more exquisite. Reed leaves are mostly used in the north, and bamboo leaves or lotus leaves are mostly used in the south. These leaves have good medicinal functions. Reed leaves can clear away heat and promote fluid production, remove troubles and quench thirst; Bamboo leaves can clear away heat, relieve annoyance, induce diuresis and detoxify; Lotus leaves can clear away heat, promote diuresis, and soothe the stomach. However, everything is in moderation. If you eat too much zongzi during the Dragon Boat Festival, it will be detrimental to digestion, hinder the ascending and descending of the spleen and stomach, and lead to constipation, bloating and other symptoms.

Moderate exercise can strengthen the body.

To celebrate the Dragon Boat Festival, sports and entertainment activities are undoubtedly an important content.

Traditional sports during the Dragon Boat Festival, such as dragon boat race, duck grabbing in water, hiking and mountaineering, are all good recreational and fitness activities. Moderate aerobic exercise, sweating, can achieve internal and external access, balance between yin and yang, and strengthen the body; However, excessive exercise will cause physical injury, gas consumption, fatigue, dryness and heat, which is harmful to health.

Epidemic prevention and disease elimination, plague prevention and exorcism

Since the Dragon Boat Festival, there has been a folk custom of "hanging Ai people, wearing Ai Hu, drinking Ai wine, eating Ai cake and smoking Ai Ye". Wormwood is a kind of medicinal plant, which is bitter in taste, slightly warm and nontoxic, and has the functions of warming qi and blood, expelling cold and dampness, and fragrant and avoiding filth. During the Dragon Boat Festival, the air is humid, and the fragrant and fresh Folium Artemisiae Argyi can get rid of poisonous gas, remove pollution, purify the air, keep the room clean and sanitary, and play the role of disinfection and epidemic prevention, expelling plague and evil spirits. In addition, Chinese herbal medicines commonly used in the Dragon Boat Festival include Acorus calamus, Artemisia annua, citronella, pomelo leaves, etc. After being decocted in water, they can be used as tea or soaked in wine, all of which have good health care effects.

After the Dragon Boat Festival, the damp heat gradually increased, various fungi and bacteria proliferated, and dermatoses such as dermatitis, eczema and tinea of hands and feet began to occur frequently. Mixing herbs such as Acorus calamus, Artemisia argyi and Eupatorium odoratum, decocting in water and taking a bath can prevent these dermatoses.

Empathy and cultivation, mental adjustment and fitness

Dragon Boat Festival is a time when the sun is rising in a year. The weather is stuffy, and modern people are under great work pressure, which is easy to cause boredom and depression. People’s emotional changes will affect the function of zang-fu organs, and also lead to mental illness. As the Huangdi Neijing said, "Anger hurts the liver, likes to be sad, thinks about hurting the spleen, grieves the lungs and fears hurting the kidney". Generally speaking, if you keep healthy in summer, your mind should be calm, calm and cool, and you don’t have too many distractions, your behavior will not be anxious.

In this season, you can enjoy flowers, birds, insects and stones in your spare time, appreciate calligraphy and music to empathize and maintain a good mood; You may wish to face the things around you with an open mind and a smile, then "the righteousness stays inside, and the evil can’t be done"; At the same time, we should pay attention to going to bed early and getting up early, so as to avoid damaging body fluids and consuming fluids. If there is vaginal fluid, there will be no yang dryness, and the body will be balanced with yin and yang, so there will be no worry about annoying heat and bone steaming hot flashes.

During the Dragon Boat Festival, pay attention to diet, exercise properly, keep a good mood and use wormwood properly to dispel filth with fragrance, avoid plague and exorcise evil spirits, so that you can stay away from diseases and enjoy the beauty of the seasons.

Expert introduction: Zhou Bingduo

Deputy Director of Gastroenterology, Yueyang Hospital

Deputy director of medical doctor, tutor of master students, associate professor

Postdoctoral fellow at Mayo Clinic, USA, the first batch of "National Innovative Talents of Traditional Chinese Medicine", the first "Shanghai Xinglin Rising Star" and the first batch of "Xinglin Inherited Talents of Shanghai University of Traditional Chinese Medicine". He is also the vice chairman of the Youth Committee of Spleen and Stomach Diseases Branch of Chinese Medicine Association, the standing committee member of china association of traditional chinese medicine Digestive Diseases Drug Research Committee, the standing committee member of Spleen and Stomach Diseases Branch of Chinese Ethnic Medicine Association, and the standing committee member and secretary of Spleen and Stomach Diseases Branch of Shanghai Chinese Medicine Association. He presided over 2 national natural science foundations, 3 scientific research projects of Shanghai Science and Technology Commission, published nearly 30 papers, and won the first prize of Shanghai Science and Technology Award for Traditional Chinese Medicine.

Good at: diagnosis and treatment of digestive system diseases such as gastroesophageal reflux disease, chronic gastritis, pancreatic disease, etc.

Special clinic: Saturday afternoon (Dabaishu General Hospital)

Expert clinic: Monday afternoon and Thursday afternoon (Dabaishu General Hospital)

Gastroesophageal reflux disease specialist clinic: Tuesday morning (Dabaishu General Hospital)

The QR code of the official WeChat subscription number of Yueyang Hospital of Integrated Traditional Chinese and Western Medicine affiliated to Shanghai University of Traditional Chinese Medicine, welcome to scan the code!

Original title: "[Dragon Boat Festival Science Popularization] Dragon Boat Race with fragrant leaves, keeping healthy and moving during the Dragon Boat Festival"

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[Accelerating vaccination to build an immune barrier] All localities have accelerated vaccination in Covid-19.

Cctv news(News Network): Various measures have been taken to accurately schedule and speed up vaccination in Covid-19.

Shanghai explores the practice of mass vaccination in big cities, accurately allocates vaccine supply, and divides the reserved population in half an hour as a unit, thus improving the vaccination efficiency. By April 29th, the city had inoculated 16.485 million doses, of which the vaccination rate of health system exceeded 97%, and the vaccination rate of border inspection, customs and education system exceeded 80%.

There are 197 routine vaccination clinics in Tianjin, 76 municipal mobile vaccination teams have been established, and more than 8,800 medical staff from secondary and tertiary hospitals have been sent to support vaccination work.

The cities and counties in Hainan Province implemented grid management, and investigated the vaccination situation of people over 18 years old one by one. Up to now, the province has vaccinated more than 6 million people, and the vaccination rate of people over 18 years old has reached 80%.　

＂New Chinese Style＂ Fashion has set off a new fashion, showing cultural self-confidence.

CCTV News:In recent years, with the continuous innovation of China elements and their integration into various consumption scenarios, people’s attention to the national tide is also rising. As the only national fashion week in China, China International Fashion Week focuses on international fashion trends every year. In this fashion week, the reporter found that China’s aesthetics, non-legacy innovation, cross-border national trends and other words frequently appeared, and more and more people fell in love with the "new Chinese style".

The venue of China International Fashion Week is located in Beijing 751 Art Zone, which was formerly Beijing Zhengdong Gas Plant. The old factory collided with new ideas, which coincided with the concept of "new Chinese style" tradition+fashion. The reporter found that many viewers who came here to participate in Fashion Week were wearing "new Chinese" clothes.

As soon as the models wearing "new Chinese" clothes appear on the runway, they will immediately attract the attention of the audience. The reporter found that the integration of China elements and China culture into international fashion is the most concerned issue.

The reporter learned that this year’s China International Fashion Week has gathered hundreds of fashion brands from 53 countries and regions, and more than 170 domestic and foreign designers have participated deeply. The products cover all categories such as dresses, sports and leisure, accessories, etc. It can be said that each type of product can see the design elements of "new Chinese style".

Small details of the new Chinese style "fire comes out of the circle" Tibet University asked

Since last year, "new Chinese style" has been very popular. On the e-commerce platform, the sales of "new Chinese style" clothing soared, and in life, we also saw many people wearing "new Chinese style" clothing to take pictures and punch in. What is the beauty of the "new Chinese style"? What China elements are hidden? Let’s continue to find out at Fashion Week.

Straight and neat stand-up collar with vertical buckle, traditional embroidery technology with quaint charm of bluish white, entered the Chinese aesthetic new idea art exhibition, and the oncoming color and pattern full of China charm.

I met a post-90s designer here, and she told me that "new Chinese style" is to integrate traditional elements of China into modern tailoring design, so that clothing is more practical and close to consumers’ lives.

The new design techniques make the clothes more in line with the aesthetics of young people. Beside these "new Chinese style" clothes, I also saw many "new Chinese style" accessories, but the small decorations hid Chinese’s expectation for a better life.

The unique design concept and cultural connotation of "new Chinese style" clothing has a great appeal to young consumers.

Traditional elements set off a new fashion.

The activity of the market has brought more opportunities for "New Chinese Style" to be displayed, and also allowed more original niche fabrics and techniques with China characteristics to appear on the international stage. At this China International Fashion Week, the reporter found such an "old cloth" that went abroad.

This year’s China International Fashion Week has held more than 130 wonderful events. At the scene, the reporter found that there was a long queue at the gate of a catwalk event with tie-dyeing as the main design element in Zigong, Sichuan.

Zigong tie-dyeing originated in the Qin and Han Dynasties, and it is colorful with needles instead of pens. It is beautiful and elegant with cotton, linen, silk and other fabrics, and has a unique charm of China.

Traditional crafts are lovely and make the audience shine. A traditional fabric with oriental charm — — Bellow silk has also set off a new fashion in overseas markets. Bellow silk is a unique traditional ecological silk fabric in China, which has a history of more than 2,000 years. It is made of pure natural silk and dyed with Dioscorea cirrhosa, a unique wild Chinese herbal medicine in Lingnan area of China.

Zhang Bo told me that this kind of cloth, Ranunculus ternatus, has gone through a period of low ebb, and the Ranunculus ternatus-making technology was once on the verge of extinction. Then how did such a product "fire" overseas? Designer Liang Zi told me that only by combining traditional fabrics with international trends can China’s clothing "get out of the loop". Now, Liang Zi has brought Rangoon silk to France, and attracted world-renowned fashion colleges such as French Fashion Institute and new york Fashion Institute to China for 15 years in a row to conduct research on Rangoon silk.

Nowadays, more and more "new Chinese style" clothes and brands go abroad, setting off a wave of traditional cultural consumption upsurge.