"Reduce the burden" for scientists and return the time to scientists!

  Entering the annual session of the National People’s Congress (NPC) and the National People’s Congress (NPC), China once again encouraged scientists to "relax" and "reduce their burdens".

  On March 5th, at the opening meeting of the Fourth Session of the 13th National People’s Congress, Li Keqiang, Premier of the State Council of the People’s Republic of China put forward in his government work report that it is necessary to improve the mechanism of project evaluation and talent evaluation, effectively reduce the unreasonable burden of scientific researchers, enable them to settle down and devote themselves to scientific exploration, and achieve major breakthroughs in key core areas with the spirit of "grinding a sword for ten years".

  As soon as the voice just fell, there were bursts of applause at the venue.

  Yuan Yaxiang, a member of Chinese People’s Political Consultative Conference and an academician of China Academy of Sciences who attended the meeting, applauded assiduously when he heard these words, saying that "effectively reducing the unreasonable burden on scientific researchers" touched his heart.

  "Scientists, especially young scientists, need a relatively relaxed environment." Yuan Yaxiang said in an interview with the reporter of China Youth Daily and China Youth Network that at present, young scientific and technological personnel in China’s science and technology education sector are under some unreasonable quantitative assessment indicators, which is not conducive to their peace of mind. If these problems cannot be solved well, it will seriously affect their healthy academic growth, and then affect the development of science and technology in China.

  Numerous chores

  "I am not writing a fund newspaper project, or I am on the way to running funds to pull relationships." This sentence was once considered as a daily portrayal of some scientists; There are many chores outside scientific research such as evaluation, report and reward, and they are also criticized.

  Fang Fuquan, a deputy to the National People’s Congress and an academician of the China Academy of Sciences, noticed this phenomenon. He said that the government work report proposed that in order to achieve a major breakthrough in key core areas, it is necessary to give more time and space to scientific and technological workers and free them from complicated matters such as assessment and project declaration.

  In 2017, China Youth Daily and the Chinese Academy of Sciences Youth Innovation Promotion Association launched a survey on the survival and development of young researchers. The results showed that young researchers spent the most time on "running projects" outside of scientific research or experimental work. According to the survey, 66.7% of people spend their time outside of scientific research or experiment in seeking to declare project funds.

  Yang Xiaofan (pseudonym), a 40-year-old young scientist from Chinese Academy of Sciences, was one of the interviewees in this survey. Now three or four years later, he told reporters that this phenomenon has not changed much.

  In the survey of that year, some young researchers put forward that "the management system should be ‘ Untie ’ " Suggestions and hopes: "simplify the reimbursement procedures, simplify the scientific research management process, reduce all kinds of invalid reports and documents", "allow the project to hire secretaries, reduce the administrative and financial burdens and occupy scientific research time", and so on.

  Yang Xiaofan told reporters that there are some young scientists in their early thirties around them, who are in the golden age of scientific research, but they are often tired of participating in or being evaluated, occupying the scientific research time, and gradually drifting away from the laboratory in a sense.

  To this end, as long as he meets leaders of all sizes, he calls for "reducing the burden" for scientists and giving them back their time!

  In 2018, Yang Xiaofan’s institute ushered in a "streamline administration, delegate power, strengthen regulation and improve services" reform, which attracted attention. There are many reform measures, among which the most anticipated by scientists is that all scientists who are funded by the key research programs of cutting-edge science in Chinese Academy of Sciences only need to "simply fill out a form" every year, and there is no need to have too many other projects.

  "We used to tease ‘ Either attending the review or on the way to participate in the review ’ ‘ Either reporting or on the way to reporting ’ However, since the introduction of this policy, the number of times to run to the reporting venue has indeed decreased. " Yang Xiaofan told reporters.

  After that, he quickly added, "It’s just a little less, but it still takes a lot of energy."

  In Yang Xiaofan’s view, the reason why chores such as applying for projects and participating in evaluation still take up a lot of time is that there is too little investment in basic research on stability.

  "If the scientific research funds are sufficient, everyone will study with peace of mind, and no one will look for it ‘ Trouble ’ , but also have the confidence to refuse ‘ Miscellaneous affairs ’ 。” Yang Xiaofan said.

  This is why Fang Fuquan, while hoping to give scientists more time, also called on the government to increase investment in basic research.

  This year’s government work report mentioned that in the next five years, the investment in R&D funds of the whole society will increase by more than 7% annually, and the investment intensity will be higher than that in the "Thirteenth Five-Year Plan" period. Yang Xiaofan said that he hopes that the "big cake" of science and technology funds will be bigger, and at the same time, he can also cut more funds for basic research.

  "Work score" assessment

  In addition to funding application and project review, young scientists are also faced with other pressures, such as publishing papers, renewing employment and promotion. In Yuan Yaxiang’s view, some pressures are normal pressures in the process of scientific research, while others are unnecessary burdens caused by unreasonable scientific research management system.

  For example, some employers do not pay due attention to young scientific and technological personnel who have just joined the job, but in order to pursue scientific research output, they press tasks and set targets for scientific and technological personnel — —

  Some colleges and universities require new teachers to sign a "military order", stipulating that they must publish a certain number of articles within three years, among which SCI searches several articles in high-level districts and must apply for funds at relevant levels.

  Other units have also set a "high-standard threshold" for the renewal and promotion of scientific and technological personnel, such as a few articles in the first district, the amount of research funds applied for, and so on.

  "This calculation ‘ Work score ’ The practice is obviously not a common practice in international academic circles, nor does it conform to the actual development law of science and technology. " Yuan Yaxiang said that this "work-score" assessment standard misleads young scientific and technological workers to be eager for quick success and excessive pursuit of quantity.

  He used three "disadvantages" to talk about the consequences of this "work score" assessment: it is not conducive to guiding the majority of scientific and technological workers to devote themselves to research and contribute silently, it is not conducive to the healthy growth of young scientific and technological personnel, and it is not conducive to them to tie the first "button" in their scientific research career.

  At the National People’s Congress, Yuan Yaxiang put forward a special proposal and suggested: universities and research institutes are prohibited from setting some unreasonable quantitative assessment indicators for young scientific and technological personnel employed — — Such as the number of published articles.

  He also suggested that institutions of higher learning and research institutes should refer to the lifelong tenure system prevailing in international academic circles and give newly recruited young scientific and technological personnel a relatively long initial employment period — — For example, for six years, let them have a relaxed and secure research environment during the initial employment period. After the initial employment period of young scientific and technological personnel is over, we can refer to the internationally accepted lifelong faculty evaluation method to decide whether to continue employment.

  In Yuan Yaxiang’s view, it is difficult for young scientific and technological personnel to grow up healthily without lifting the heavy pressure on them, abolishing the "contracts" imposed on them, and abolishing the regulations that lead them to pursue "short, flat and fast", and the phenomenon of impetuous academic style and quick success in scientific and technological circles cannot be eradicated.

  "In the absence of a good scientific research environment, it is difficult for outstanding young researchers in China to study major issues and original scientific issues with peace of mind, concentration and comfort. This will seriously affect the sound development of China’s scientific research, especially basic research. " Yuan Yaxiang once again stressed.

  Looking forward to landing

  The reporter of China Youth Daily and China Youth Network found that before "effectively reducing the unreasonable burden of scientific researchers" was written into this year’s government work report, the government work reports of the past five years also demanded that scientists be given a more relaxed research environment from different angles — —

  The 2016 government work report proposed "cutting red tape in scientific research management"; In 2017, it was proposed to "implement the reform of research funding and project management system, so that researchers will no longer be distracted by trivial matters"; In 2018, it was proposed that "the old rules and regulations that are contrary to encouraging innovation should be revised and abolished; Red tape that hinders the release of innovation vitality must be determined to cut it down "; In 2019, it was put forward that "vigorously simplify the troubles and make researchers concentrate on learning and innovation breakthroughs"; In 2020, it was put forward that "key projects should be tackled", and whoever can do it should be allowed to do it ".

  "Visible countries to scientists ‘ Reduce the burden ’ How much attention should be paid to the issue of stimulating the innovation potential of researchers! " Yuan Yaxiang said.

  What he is most concerned about now is that these opinions and demands appearing in the government work report can be refined earlier and landed faster.

  In 2016, a news about the "changing face" of researchers’ policy of going abroad triggered a heated discussion in the scientific and technological circles. Before the introduction of this new policy, for some scientists who also hold administrative positions, going abroad to participate in international academic exchange activities sometimes became a kind of "extravagant hope" — — The number of days, times and expenses of their going abroad should be limited according to the standards of administrative public servants.

  At the previous two sessions, Yuan Yaxiang and more than 30 other members of his association for science and technology jointly wrote a proposal, calling for not limiting the funds for scientific and technological workers to conduct normal international academic exchanges as "three public" funds.

  Two years later, the question got feedback.

  Yuan Yaxiang remembers very clearly that year, the government work report clearly stated that "red tape in scientific research management should be cut off". Unexpectedly, after the opening of the two sessions in March, the new regulations on the management of scientific researchers going abroad were issued in May.

  Meng Luoming, a member of Chinese People’s Political Consultative Conference and a professor at Beijing University of Posts and Telecommunications, said that with more and more attention paid at the national level, some policies have indeed landed much faster than before. For example, since the government work report was put forward in 2019, the "contract system" for the use of funds for scientific research projects has been implemented in some pilot projects, eliminating many trivial chores of "stamping, filling out forms and reporting materials", which has been welcomed by researchers.

  "Accordingly, although the existing fund management has been simplified many times, it is still the biggest worry among many troubles of scientific researchers, and it is also a headache for management departments at all levels." Meng Luoming said.

  Therefore, he hopes that the policy pilot can take a bigger step — — In the field of basic research, increase the promotion funds and use the "contract system" to alleviate the troubles of scientific researchers and concentrate on learning.

  Yuan Yaxiang said, in the final analysis, science and technology competition is talent competition. China is moving from a big country in science and technology to a strong country in science and technology. It is the key to realize the dream of a strong country in science and technology to have a large-scale team of high-level scientific and technological talents.

  The main force of this team is the vast number of young scientific and technological personnel.

  Today, all parties are eager to achieve a major breakthrough in key core technologies. Yuan Yaxiang hopes that the relevant managers can "slow down". He hopes that all departments and employers can further refine the implementation of policies and measures and "relax" and "reduce the burden" for researchers. (Reporter Qiu Chenhui)

Volkswagen Jetta, the sales tell you which version to choose.

Since 1991, FAW and Volkswagen Group jointly launched the Jetta model in China, Jetta has sold more than 3.6 million units in China, which is enough to show the success of this car in domestic sales. Many people may not know that Bora was born out of the fourth-generation Jetta, and Sagitar was born out of the fifth-generation Jetta. The performance of these two cars is also remarkable, and they are basically in the top ten of the sales charts all the year round.

In China, Jetta has been called "the first brand of national cars" for 27 years, which has also witnessed the changes of China automobile market. The current Jetta, like LaVida, can basically be said to be a domestic exclusive model. Due to the increasing competitive pressure and the competition between Bora and Sagitar on the same stage, the price of Jetta has dropped, which has caused consumers to criticize Jetta for serious distribution reduction. However, due to Jetta’s brand, accumulated reputation and real price, the sales volume is still high and stable.

The current Jetta has a total of three displacements: 1.4L, 1.5L and 1.4T, and the price is 79,900-134,900. First of all, in terms of displacement, the price difference between 1.4L and 1.5L models is not big, but in terms of power, 1.4L has only 90 horsepower, while 1.5L has reached 110 horsepower, so it is more appropriate to choose 1.5L, which improves the driving experience a lot. As for the 1.4T model, the price has reached 134,900, and there are many models to choose from at this price. Jetta is not dominant, and 1.5L is enough for home use. Therefore, the 1.5L model is recommended in terms of displacement. Therefore, I will focus on the configuration of the 1.5L model here to provide a reference for friends who want to buy this car.

The comfort version with a price of 107,600 yuan is 12,000 yuan higher than the fashion version with a price of 95,600 yuan, but the configuration includes tire pressure monitoring, brake assist, traction control, body stability, rear parking radar, cruise control, electric sunroof, aluminum alloy wheels, driving computer display screen, front central armrest, front fog lights, leather and fabric mixed seats, and the wheels are also upgraded from 14 inches to 15 inches. It can be seen that most of these 12000 configurations are very practical, and there are many active safety features, which are difficult to install in the later stage. Therefore, the comfort version is recommended.

The luxury version with the highest displacement of 1.5L is priced at 119,600 yuan, which is 14,000 yuan higher than the comfort version of 107,600 yuan. In terms of configuration, there are more front side airbags, front and rear side air curtains, leather seats, leather steering wheel, multi-function steering wheel, rear center armrest, automatic headlights, automatic air conditioner and induction wiper. From the configuration point of view, these configurations are not as practical as the function of the fashion version to upgrade the comfort version, and the price/performance ratio is a little poor. The budget for buying this car is generally limited, so the comfortable version is still recommended.

How did you choose this car? Or you have already bought this car, welcome to share your experience with us.

High-end upgrade of local beauty brands

With the gradual maturity of the consumer market in China, the high-end and segmented cosmetics have become an important trend in the industry, and the strong consumer demand for high-end cosmetics has become one of the main driving factors for the performance growth of beauty companies.
A research report released by TF Securities this year pointed out that China is now in the stage of developing from mass make-up to high-end make-up, and there is still much room for professional and high-end make-up in the future. According to the analysis of the report, the market share of high-end cosmetics brands in China has been on the rise since 2006, and it has entered the fast lane of growth since 2015. At the same time, the high-end make-up brands in China are divided. Among the high-end make-up brands, the volume of domestic products is constantly increasing, and it is expected that domestic products will achieve a higher market share in this track in the future.
Kazilan is becoming a practitioner on the road of high-end transformation of domestic products. Kazilan was founded in 2001. Tang Xilong, chairman and president of the group, is also the founder of the brand. Over the past 20 years, Tang Xilong has witnessed the ups and downs of China’s cosmetics market. He has witnessed the influx of international brands around the Millennium and the rise of domestic cosmetics brands in the past five years. In the increasingly complex competitive situation, every enterprise is looking for a suitable road.
"Kazilan has been polishing high-end and above products, which is also our advantage. We will not be a big-name replacement, nor will we blindly pursue a higher unit price. Kazilan’s future goal is to compete with international big names. " Tang Xilong said.
In Tang Xilong’s view, there are two major motivations behind the trend of high-end cosmetics brands. First, from the perspective of the overall environment, China’s consumer market has strong resilience and sufficient potential, with the increase of high-net-worth consumers and new middle-class consumers, and there is great room for growth in the high-end cosmetics market; From the brand point of view, brands pay more and more attention to brand power and pursue long-term and sustainable development.
The iconic product of Kazilan’s high-end development is the first luxurious nourishing lipstick-Qianjin lipstick (gold-plated satin lipstick) released at the end of August this year. According to Tang Xilong’s introduction at the new product launch conference, Kazilan double-core lipstick was first born in 2002, and its original intention of research and development was to increase the maintenance effect for users while ensuring the color fullness of lipstick. In the past 20 years, from wheat protein to collagen, hydrolyzed collagen, to innovative addition of polypeptide essence, Kazilan has been committed to injecting good raw materials and technology into this classic, and has been upgraded for four generations.
"Standing at the important historical moment of the 20th anniversary of double-core lipstick, Kazilan officially launched the world’s first high-luxury nourishing lipstick: Qianjin lipstick. It can be said that this is the champion of lipstick industry, because it combines scientific and technological innovation, functional value, artistic aesthetics and temperament culture, which represents the high standard of China lipstick. " Tang Xilong said.
The birth of Qianjin lipstick is inseparable from Kazilan’s self-demand in scientific and technological innovation. It is reported that Kazilan has made great achievements in the research of lip essence and rejuvenation genes. The peptide extraction technology used in double-core lipstick is accurately found and synthesized in thousands of peptide sequences, which can ensure the high permeability of peptides into lip skin.
"Kazilan’s R&D investment accounts for an increasing proportion of the total investment." Tang Xilong said that in order to establish advantages in research and development and barriers to enterprise development, high investment is necessary. He concluded that innovation and technological upgrading are the important focus of high-end domestic brands. Brands should constantly improve the gold content and originality of scientific research results, realize product differentiation, and move towards the brand’s high added value model.
The strength of the high-end layout of Kazilan Group can not be separated from the accumulation of the self-developed team for nearly 20 years and the strong supply chain building ability of the Group. As early as the establishment of the brand, Kazilan devoted herself to breaking through technical barriers, deciphering the gene of wheat protein rejuvenation, and pioneered the dual-core lipstick driven by technology. Last year, Kazilan added high-tech ingredients such as "anti-age peptide" and "collagen polypeptide" to lip products to promote the continuous upgrading of products.
At the same time, Kazilan also actively integrates with the international community, such as setting up an Italian R&D center, aiming at building an Asia-Europe matrix R&D center, and is committed to providing China consumers with the best cosmetics products in the world. It is reported that next, Kazilan will further set up a research and development center in Japan. In terms of globalization and professional development, Kazilan acquired the Milan show-level makeup brand GLOSSIP, and continued to explore and incubate new brands around the world to form a diversified brand matrix and comprehensively benchmark the international modern makeup group. Kazilan has also carried out exchanges and cooperation with global head suppliers, introduced cutting-edge technologies and raw materials, and continuously accumulated strength for creating unique and ingenious products.
Kazilan is not the only actor in strengthening the investment in scientific research. With the implementation of the Regulations on the Supervision and Administration of Cosmetics and the Measures for the Administration of Cosmetics Registration and Filing in China, and driven by the trend of efficacy skin care and "ingredient party", many domestic beauty brands are consciously strengthening their investment in scientific research to solve the long-standing disadvantages of weak research and development and make more authoritative endorsements for the addition of ingredients in products.
However, it is not enough to enhance the original gold content only by scientific research. On the road of high-end brand transformation, it is equally important to enhance brand value. Tang Xilong believes that local beauty brands can give more aesthetic value and artistic value to products through cooperation and other ways, thus forming the unique advantages of domestic beauty brands.
Kazilan recently released a new product of Qianjin Lipstick, and invited Tiger Pan, the grand slam winner of the three major design awards in the world, as a designer, thus achieving a cross-border cooperation between the beauty circle and the design circle. From the appearance, Kazilan’s luxurious nourishing lipstick is hourglass-shaped, with more than 4,050 cut surfaces, which will present a colorful visual effect under the light. As early as before it was introduced to the market, it had won the patents of appearance and innovation and invention, and won three international awards when competing with many international brands, including one that was known as the "Oscar Award in Packaging Design".
"Through the accidental reconstruction of the hourglass and ice, I hope that the design will show the gold-plated hourglass under the solidification time with deconstruction, showing rich versatility and variability. I am very happy to cooperate with Kazilan to create a lipstick that breaks through stereotypes and has an artistic height, and use it to reflect the most beautiful and confident moment of women in the China era. " Tiger Pan explained his original design intention.
In the design of new lipstick color, Kazilan chose "Shengshi China Red" which is more suitable for Chinese skin color, which is different from the saturated and flamboyant red prevailing in Europe and America. In Tang Xilong’s view, at present, Chinese people have a strong sense of national pride and identity, and the release of the color number "China Red in the Prosperous Age" is just the right time. The birth of this color number originated from Tang Xilong’s observation of the people around him. He found that the mouth red number used by the girls around him was mostly blue and cold red, which was "not suitable for Chinese’s temperament and yellow skin". Consciously as a brand leader of cosmetics in China, he set out to set up a project team, and cooperated with international professional color agency coloro and fashion professional makeup artists. After in-depth consumer research and repeated testing for half a year, Kazilan finally launched this customized color number. Tang Xilong believes that "China Red" is in line with the temperament of women in China. It can better highlight the beauty of women’s internal and external studies in China, and at the same time, it can represent China’s self-confidence and arouse the resonance of Chinese people.
"Kazilan draws inspiration from the profound culture of China, and through product research and development or IP innovation, creates makeup products that can reflect China’s fashion aesthetics. We launched Qianjin Lipstick, featuring the color number’ Shengshi China Red’, hoping to create China’s own’ high luxury nourishing lipstick’ to lead the new trend of China makeup. " Tang Xilong said.
Kazilan’s embrace of China’s traditional culture is closely related to the rising trend of the national tide in recent years. With the life of consumers in China being covered by more excellent China brands, and even occupied in an all-round way, young people’s goodwill towards traditional culture and domestic products has increased rapidly, and the distinctive attitude of domestic brands towards traditional culture can form a positive cycle between consumers and brands, thus further expanding brand performance.
But in any case, after consumers’ freshness of domestic products ebbs, in addition to packaging design and marketing strategy, they will eventually look at the brand from the perspective of products, which puts forward longer-term requirements for domestic brands. Since its establishment, Kazilan has been adhering to the care for women and is committed to bringing continuous beauty and nourishment to consumers, which is itself a long-term upgrading road.
"In the next decade, Kazilan’s strategic deployment will focus on four key words: quality-oriented, brand-based, consumer-centered and multi-brand strategic direction. Adhere to the quality of Kazilan, world manufacturing, Kazilan brand, and world planning, and better meet the more professional and subdivided makeup needs of consumers through diversified brand matrices, while realizing the high-end leap-forward development of the brand. " Tang Xilong concluded.
Reporting/feedback

"Let every home be worth looking forward to" —— The 5th Super Fan Festival of sofa brands under Mousse Group ended successfully.

  In recent years, the consumption trend has gradually changed from material upgrading to spiritual upgrading, and more consumers are willing to pay their own funds, time, energy and emotion to build a more anticipated home. In DT Finance in 2022, a question about "What do you want from home?" In the survey, the top three users answered "relaxed (71.5%)", "happy (53.6%)" and "cured (43.5%)" respectively. Obviously, how to create a more desirable home for Chinese people has become an important topic for the research and development of home brands.

  Photo: The 5th Super Mufen Festival of Sofa Brand under Mousse Group.

  In order to be grateful to everyone who has contributed to the family, reward every positive quality life. From September 5th to October 7th, CALIASOFART Kalia & Envy, a sofa brand owned by Mousse Group, successfully held the 5th Super Fan Festival. This year’s Super Fan Festival brings multi-dimensional fan activities such as star city tour concerts, new products and conspicuous single chairs, and store DP point punching lottery, which is in line with users’ needs and expectations-"Let every home be worth looking forward to" and let more people feel the happiness brought by home.

  The Four Cities Parade Music Festival swept the country with a frenzy of pet powder welfare.

  A happier and more comfortable life experience is everywhere. CALIASOFART Kaliya, a sofa brand owned by Mousse Group, envies the combination of music, art and life, and holds a four-city parade powder pet music festival, which extends the enjoyment beyond the eaves and brings the powder pet welfare that benefits the whole country. This is the brand’s pursuit and commitment to quality life, which helps Mufen to release emotions in the sound of music, gain freedom and happiness, and bring all-round physical and mental comfort experience.

  From Hohhot to Shanghai, and then to Kunming and Urumqi, CALIASOFART Kalia & Envy, a sofa brand owned by Mousse Group, has joined hands with many famous singers such as Zhou Xiaoou, Hou Xian, Jiang Yuheng, You Hongming, etc., bringing fans an audio-visual feast and making music a bridge between home and emotion. In addition, the stars also interacted with fans in the live sofa store to experience CALIASOFART Kalia & envy the comfort and quality of the sofa.

  Photo: Zhou Xiaoou praised the quality of envious sofas in Hohhot.

  Photo: Hou Xian, the recommender of Shanghai pet powder.

  Photo: Experiencing sofas and interacting with fans in Kunming.

  Photo: You Hongming is at CALIASOFART Kaliya Sofa Store in Hualing International Home Plaza, Urumqi.

  In addition, CALIASOFART Kalia & Envy, a sofa brand owned by Mousse Group, also launched the interactive welfare of punching cards at DP point in the store, so that more fans can participate in this feast of home fans and improve their quality of life from multiple aspects.

  Photo: CALIASOFART, a sofa brand owned by Mousse Group & Envy

  Initiate a store DP point punch draw.

  At the same time, CALIASOFART Kaliya & Envy, a sofa brand owned by Mousse Group, has also launched a big discount for more than one month. Users can enjoy exclusive pet powder benefits when they buy it in the store, including buying 20,000 yuan and getting 10,000 yuan in sofa stores nationwide, as well as conspicuous single-bag chairs that can be obtained only by +1 yuan, as well as "new upgrade of 99 yuan pet powder" and other generous benefits to help users better and more easily create the look of home they expect. These are real.

  Photo: Buy 20,000 and get 10,000 for the audience+send a conspicuous bag chair to 1 yuan.

  Positive energy eliminates the taste of the class and highlights the strength of the package.

  A brand-new item that can be obtained in this Super Mufen Festival "+1 yuan"-the conspicuous bag chair has to be mentioned. The sofa brands under Mousse Group envy listening to the physical and mental demands of the fashion elites in the workplace, hoping to reduce the pressure on their work and life and "package" their good mood in the multidimensional space of life.

  Color is the declaration of inspiration for space. The sofa brands under Mousse Group are envious. Together with PANTONE Color Research Institute, an international color authority, they have launched exclusive brand colors of "Bronze Glory" and product colors of "Blue Mist" and "Orange Light Rhyme", giving CMZ1-064, the first positive energy in the universe, a conspicuous fashion color of single chair, lighting up a warm home with colors, and drawing a dream living life with coexistence of nature, tranquility and vitality.

  Photo: Colorful life, choose a colorful and conspicuous bag chair.

  Long trapped in a cage without freedom, I finally return to the forest today. The conspicuous bag chair is versatile, ultra-light and ultra-portable. Its design takes "eco-inspired tone" as a pen and draws inspiration from natural elements. It can be transformed into "cosmetic bag", "traveling bag" and "universal bag" in different scenes such as "fishing and farming", which can dispel the class flavor for professionals, bring people back to nature from the city and give real relaxation and freedom to life.

  Leading Design Aesthetics and Building Art Space

  Adhere to the road of product design aesthetics and envy consistency. Not long ago, the first national design aesthetics bloggers conference was held in Hangzhou. Many bloggers from different fields helped CALIASOFART Kalia, a sofa brand of Mousse Group, to admire elegant and comfortable high-quality home life aesthetics in the form of product experience appreciation and shop help, and gained more than 100 million exposures in the whole network.

  Photo: 100 million+fans aesthetic bloggers with the same petal single chair

  The first impression of admiring [RMA3-063 Encounter] this sofa is "reliable", which is the manager of TOP1 "Commercial Note real" and a senior self-media blogger with over 30 million fans. Encountered floor-standing modeling is broad and thick, simple and atmospheric, showing a fashionable and classic design style. Whether it is modern simplicity or industrial style, it can be easily controlled. A good sofa makes people feel happy when they sit down. "Business note" sat on the sofa and said, "A good sofa can make people exclaim with relief as soon as they sit down. The high resilience of the sofa brings just the right support and package, and people don’t want to get up as soon as they sit down."

  Photo: Blogger’s "business note" (right) expresses the feeling of admiring the sofa.

  Sitting on the Rosemary of CALIASOFART Caria RIA2-1096, Wu Yaning, a contemporary artist and founder of the Academy of Fine Arts (blogger "Crow Behavior"), bluntly said that this sofa makes every family worth having. Olive green is a common natural color in Italy, Spain and other countries in the Mediterranean region. CALIASOFART Kalia introduced Italian aesthetics into high-quality life. Wu Yaning said: "The fullness, form, filler and top layer cowhide of this sofa just reflect the Italian elegance. Moreover, the variable combination of sofas is more suitable for people’s expanding living radius and provides more comfortable life care. "

  Photo: Wu Yaning (blogger "Crow Behavior") shares the feelings of experiencing CALIASOFART Kaliya sofa.

  CALIASOFART Kalia & Envy, a sofa brand under Mousse Group, not only leads the fashion trend in the home industry with its excellent product aesthetic design concept, but also deeply touches every consumer’s infinite imagination and pursuit of home aesthetics. Each of its carefully carved sofa works aims to be a bridge connecting the user’s mind and living space, providing rich and diverse aesthetic inspiration and reference.

  In the process of long-term residence, CALIASOFART Kalia, a sofa brand owned by Mousse Group, envies to ensure that every sofa can be perfectly integrated into the living space of fans, which becomes the crowning touch to improve the quality of home and create an all-round and multi-level comfortable aesthetic living space.

  Lohas leads the way, and the compass is suitable for living.

  The pressure of contemporary life makes it difficult for people to be self-sustaining, and eliminating fatigue starts with a good sofa at home. When you get home, you can feel the release of pressure as soon as you sit on the skin-friendly sofa. This year’s Super Mufen Festival, CALIASOFART Kalia, a sofa brand owned by Mousse Group & the enviable TVC propaganda film has become a happy guide and a livable compass for fans.

  Photo: CALIASOFART Kaliya, a sofa brand owned by Mousse Group & Envy TVC propaganda film

  TVC shows the unity of real life and artistic fashion, so that users can understand it-no matter whether they are alone, friends get together, husband and wife are in harmony, or the whole family is seated in a group, sitting on the sofa can immediately eliminate fatigue, let the body have comfortable enjoyment, and feel the gifts and expectations brought by home space; At the same time, let the mind feel the interaction between your body and the sofa, and feel that you are living in depth, with full breath and vitality.

  CALIASOFART Kalia, a sofa brand owned by Mousse Group, envies and hopes to help users create their own ideal home. Through the important medium of good seating, we welcome family hugs in warmth, accept our solitude in silence, and think about family expectations in joy, so that life becomes clearer and more free, and every moment at home is worth pondering.

  Join hands with SGS, the authoritative testing organization, to protect Mufen with good quality.

  Live up to the trust of fans, CALIASOFART Kaliya, a sofa brand owned by Mousse Group, envies to make every sofa carefully, and has obtained the authority certification of SGS, an international testing organization, so it has the confidence to give back the good products to fans one by one, and only spoil them with good quality.

  SGS is an internationally recognized testing, inspection and certification institution, which is regarded as the benchmark of sustainable development, quality and integrity. With its scientific and rigorous testing standards and professional and efficient service process, SGS has won the trust and praise of customers all over the world. CALIASOFART Kaliya, a sofa brand owned by Mousse Group, envies that all the products under inspection have passed SGS rigorous testing, and jointly formulated and issued the "Standard for Choosing a Good Sofa" with SGS, setting a new benchmark for its own brand and becoming a reference model for the entire sofa industry.

  Photo: CALIASOFART, a sofa brand owned by Mousse Group & Envy joins hands with SGS.

  Work out "the standard of choosing a good sofa"

  In June this year, SGS awarded Mousse Group QTL accreditation laboratory qualification; Three months later, in Shanghai Station of Mousse Group Super Mufen Festival, CALIASOFART Kalia and Envy, two major sofa brands of Mousse Group, were awarded Performance Tested Mark certification by SGS Testing.

  Photo: Mousse Group was awarded QTL accreditation laboratory qualification by SGS in June this year.

  Obtaining SGS authoritative certification is not only a high recognition of the comprehensive strength of CALIASOFART Kalia & Envy, a sofa brand under Mousse Group, in terms of quality, design and environmental protection, but also a solid affirmation of its market leading position. Mousse Group’s sofa brand Pet Powder speaks with strength, and constantly promotes the progress and development of the home furnishing industry with excellent quality and continuous innovation spirit.

  The success of this Super Mufen Festival not only shows the leading position and innovative ability of CALIASOFART Kalia, a sofa brand owned by Mousse Group, but also makes the relationship between the brand and Mufen closer, so that Mufen can intuitively see what a home worth looking forward to looks like.

  Home is not only the habitat of the body, but also the harbor of the soul. In the future, CALIASOFART Kalia & Envy, a sofa brand owned by Mousse Group, will join hands with fans to continue to explore the harmony and compatibility of aesthetics and comfort, create a home atmosphere with artistic texture, meet the diversified needs of fans, and bring more surprises and touches. CALIASOFART Kalia, a sofa brand owned by Mousse Group & I envy and hope that every time I go home, it will be a trip about beauty, and every home is worth looking forward to.

"Liangjiang" dark blue G318 is listed, and orders have exceeded 3,000 units

On June 13, Deep Blue Motor launched a new model in Lhasa, the Dark Blue G318, with a total of six models, priced from 175,900 yuan to 318,000 yuan. According to official data, orders for this model have exceeded 3,000 units.

According to the introduction, the dark blue G318 has a length, width and height of 5010/1985/1960mm, a wheelbase of 2880mm, and is equipped with six-sided double-layer soundproof glass.

In terms of power, the Deep Blue G318 adopts super range extension technology, a super range extension system composed of 1.5T engine + high-performance motor + golden bell battery, of which 1L of oil can be converted into 3.63kWh of electricity. According to the official, the Deep Blue G318 has a pure electric battery life of 190km (CLTC) and a comprehensive battery life of over 1000km.

In addition, the 14.6-inch embedded central control screen of the dark blue G318 can achieve large-screen immersive viewing, with 16 Yang high-quality surround sound effects, audio-visual more sense, hi song mode is ready to use, no wheat Karaoke is more convenient.

G318 is the third model launched by Deep Blue Automobile and the first new energy city SUV model. Previously, Deep Blue Automobile launched SL03 and S7, and the cumulative delivery of the two models exceeded 150,000 in 2023, which performed well in their respective market segments.

Deng Chenghao, general manager of Deep Blue Automobile, said that the listing of G318 not only represents the latest achievements of Changan Automobile in the field of new energy vehicles, but also demonstrates the strength and determination of Chinese automakers in the new energy vehicle track.

Not only that, at the beginning of May this year, MIIT’s 383rd batch of "Road Motor Vehicle Manufacturers and Product Announcements" was released. The announcement shows that three new models of dark blue cars have been declared, including dark blue L07, dark blue S07 and dark blue S05.

The announcement also shows that all three new cars offer pure electric version and extended range version of two power systems to meet the needs of different users. Deng Chenghao said that the above three new cars will be launched within this year, further enriching the product matrix of Deep Blue Automobile and bringing more choices to users.

(Photo courtesy of the dark blue car)

False eyelashes "become warped" and the industrial vitality. Qingdao false eyelashes enterprises exceed 70% in the country.

In recent years, a "face value economy" with aesthetics as the core is quietly emerging. As the finishing touch of eye makeup, false eyelashes have become the favorite of more and more beauty lovers. According to the data, in 2023, the market scale of false eyelashes on Taobao, Tmall and Tik Tok platforms reached 2.84 billion yuan, up 111.5% year-on-year.

According to the report of Voice of China, Central Radio and Television General Station, an ordinary northern city supplies 70% of the world’s false eyelashes, and its market value is as high as 10 billion yuan. This place is Pingdu, Shandong. According to enterprise survey data, there are 2,954 false eyelashes-related enterprises in Shandong, accounting for 89.76% of the national stock. Among them, there are 2,469 false eyelashes-related enterprises in Qingdao, a prefecture-level city under pingdu city, accounting for 83.58% of the relevant enterprises in Shandong and 75.02% of the relevant enterprises in China, ranking first in the country.

According to the enterprise survey data, there are 3,291 enterprises related to false eyelashes in China. In the past ten years, the false eyelashes industry has gone through the initial stage and the growth stage, and the registration volume of related enterprises has shown an overall growth trend. In 2023, 676 enterprises increased by 48.57% year-on-year, hitting a new high in the past ten years.

There are 3291 enterprises related to false eyelashes in China.

According to the enterprise survey data, there are 3,291 enterprises related to false eyelashes in China. In the past ten years, the false eyelashes industry has gone through the initial stage and the growth stage, and the registration volume of related enterprises has shown an overall growth trend. In 2023, 676 enterprises increased by 48.57% year-on-year, hitting a new high in the past ten years. Up to now, 439 related enterprises have been registered this year, of which 431 were registered in the first seven months, an increase of nearly 10% over the same period last year.

The stock of related enterprises in Qingdao accounts for 75.02% of the whole country.

Enterprise survey data shows that from a regional perspective, pingdu city is the industrial capital of false eyelashes in China, accounting for 70% of the global total. With its perfect and mature industrial chain, there are 2,954 false eyelashes-related enterprises in Shandong, accounting for 89.76% of the national stock. Among them, there are 2,469 false eyelashes-related enterprises in Qingdao, a prefecture-level city under pingdu city, accounting for 83.58% of the relevant enterprises in Shandong and 75.02% of the relevant enterprises in China, ranking first in the country. Text/letter network reporter

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