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This small town in online celebrity has brought new ideas on the road to poverty alleviation in Guizhou.

　　On July 2nd, the second anniversary of the opening of Wanda Town in Danzhai, Guizhou Province. The picture shows Dong compatriots singing Dong songs for tourists in this town. Xinhua News Agency reporter Ou Dongyu photo

　　July 2nd is the 2nd anniversary of the official opening of Wanda Town in Danzhai, Guizhou. In the past two years, this town has received more than 11.5 million tourists, which has driven more than 700 poor households to find jobs. Relying on this small town in online celebrity, Wang Jianlin, the chairman of Wanda Group, has also achieved his own "small goal" in Guizhou: to make a profound change in the face of Danzhai, a national poverty-stricken county, and to get rid of poverty two years ahead of schedule.

　　Danzhai Wanda Town is the core industrial project of precision poverty alleviation in Danzhaibao County, Wanda. The data shows that over the past four years, Wanda has donated a total of 2.1 billion yuan in Danzhai, creating a tax revenue of 270 million yuan together with the local area, driving the GDP growth of Danzhai County by 1.2 percentage points every year. 56,500 poor people in the county have been lifted out of poverty, and the incidence of poverty has dropped to 1.63%. In April this year, the Guizhou Provincial People’s Government officially approved Danzhai County to withdraw from poverty-stricken counties.

　　At the on-site promotion meeting of social poverty alleviation innovation work held on the same day, China Academy of Social Sciences released the evaluation report of innovative poverty alleviation projects in Danzhai, and thought that the local poverty alleviation model of "enterprises covering counties and getting rid of poverty as a whole" was reproducible.

　　Enterprise Baoxian strives to benefit more than 90% of poor households.

　　In 2014, the State Council issued a notice to further mobilize all social forces to participate in poverty alleviation and development, advocate private enterprises to help the poor and deepen the designated poverty alleviation work.

　　In September of that year, Wanda Group decided to participate in poverty alleviation in Guizhou Province, and conducted a week-long investigation with the State Council Poverty Alleviation Office and Guizhou Province. According to the three criteria of "national poverty-stricken counties", "remote mountainous areas" and "ethnic minority areas", it finally chose Danzhai County in Qiandongnan Prefecture as Wanda’s assistance target.

　　Danzhai, located in southeastern Guizhou, is a national key poverty alleviation and development county with karst mountainous areas and Miao population as the main population. As of 2013, the poverty-stricken population in Danzhai was 51,300, of which 84.78% were located in remote mountainous areas. However, even by 2015, there are still 4.93 million poor people in Guizhou Province, ranking first in the country. There are 66 poverty-stricken counties, 190 poverty-stricken townships and 9,000 poverty-stricken villages in the province, and the poverty level and the arduous task of getting rid of poverty are obvious.

　　On December 1, 2014, Wanda Group and Danzhai County signed a 1 billion yuan poverty alleviation agreement in Guiyang. Wang Jianlin put forward the model of "enterprises package counties and get rid of poverty as a whole", which was later called "the first in China", that is, contracting a county to do industrial poverty alleviation, focusing on "giving people a job to fish", and striving to benefit more than 90% of poor households, with the goal of getting rid of poverty in the county in 2018.

　　Wang Jianlin publicly stated that Wanda regards poverty alleviation as a new historical mission entrusted to enterprises in the new era and regards it as the best embodiment of corporate social responsibility.

　　Helping the poor through tourism to build a well-known town of online celebrity Wenlv.

　　Wanda transferred 151 people from all over the country to form a capable team to settle in Danzhai, responsible for helping the specific implementation of the project.

　　At the beginning, Wanda took pig raising, tea and rice as the first choice industries for poverty alleviation, and planned to build 300,000 pig farms and processing plants in Danzhai, so that poor farmers could get dividends by participating in shares for free. After national market research, especially in-depth research on several major aquaculture enterprises, Wanda’s help team found that the pork market fluctuated greatly, and it was difficult to ensure stable income for poor households to pay dividends.

　　The tea planting scale is limited, and the output can’t meet the demand. Selenium and zinc rice can’t support an industry because of too little cultivated land. After a year’s investigation and more than 70 research reports, traditional projects have been rejected by the help team one after another, and there is not much substantial progress in poverty alleviation, so that the outside world once doubted Wanda’s sincerity in helping.

　　Danzhai has beautiful scenery and rich Miao and Dong customs. Can tourism be used as a breakthrough for industrial poverty alleviation? In the face of the current situation that there are no mature tourist attractions, after repeated discussions, it is decided to build a tourist town as the leading tourist poverty alleviation in Danzhai. At the same time, Wanda’s assistance funds for Danzhai have also increased to 1.5 billion yuan.

　　Wanda Town came into being and started construction on May 1, 2016. The site is located at the core of Danzhai County, near the East Lake, covering an area of 400 mu. Now, a small town with Miao and Dong characteristics has been built in the once barren land. Drum tower, long street and suspension bridge have unique scenery, and there are all kinds of special projects such as ancient papermaking, Miao medicine, batik and bird cage. The investment of 800 million yuan is a bit "dwarfed" compared with those cultural tourism projects that cost billions and billions.

　　Peng Yao, member of the Standing Committee of Danzhai County Party Committee and Minister of Propaganda Department, said that in the two years since its operation, Wanda Town has achieved a spurt growth in tourists, with a total of more than 11 million visitors, with a maximum of 126,300 visitors per day and an average of 12,000 visitors per day, driving the county’s comprehensive tourism income of 5.52 billion yuan. In particular, through stabilizing employment, tourism consumption, and radiating rural tourism, more than 17,000 poor people have increased their income, which has effectively boosted Danzhai County’s poverty alleviation.

　　In the 2018 ranking of China’s characteristic towns, Wanda Town has sprung up suddenly, ranking second, second only to "Wuzhen", where Rene Liu has come and gone, and has become a well-known town in online celebrity.

　　There are activities every week, and there are themes every month, especially for young people, and a variety of online activities are carried out to make the town a small town in online celebrity and a holy place for punching cards; Invite a famous person from home and abroad to be the mayor of the town every week, so that they can all become the spokesmen of Danzhai, and use their personal influence to continuously promote and publicize the town. The rotating mayor has a good response around the world and won world-class creative awards such as Cannes and effie awards, which has introduced a lot of "traffic" to Wanda Town; In order to increase the time for tourists to stay in the town, the town has built a large-scale Miao song and dance show "Jinxiu Danzhai", which has been performed all the year round, and built a hot spring resort hotel. Together with the world’s top exploration companies, it has played hot springs in areas that are considered to have no hot spring mines, making the town’s off-season not light.

　　Three-dimensional assistance to "education, industry and fund"

　　Considering that getting rid of poverty is not only a time-critical task, but also a long-term mechanism. According to the characteristics of Danzhai County, Wanda has designed a long-term, medium-term and short-term poverty alleviation mechanism. Specifically, it is the "Danzhai model" that is familiar to ordinary people in Danzhai County, with poverty alleviation through tourism as the main direction and "education, industry and fund" simultaneously.

　　The short-term project is to donate 500 million yuan to establish the Danzhai Poverty Alleviation Industrial Fund, to help people with special difficulties, to help poor farmers develop their industries, and to solve the employment of poor households in public welfare posts; The medium-term project is to use the tourism industry to promote the all-round development of Danzhai and completely help the transformation and upgrading of Danzhai’s economic structure; The long-term project is to donate 300 million yuan to build Guizhou Wanda Vocational and Technical College. Wanda promises to recruit 50% graduates to work in Wanda every year, and fundamentally block poverty through education.

　　Up to now, Wanda has invested 2.1 billion yuan in Danzhai, and the results achieved are "fundamentally changing the face of Danzhai and taking off the hat two years ahead of schedule".

　　"Wanda Danzhai poverty alleviation has been highly praised and widely praised by all parties, providing a demonstration case for enterprises in China and even the world to carry out poverty alleviation work." Peng Yao spoke highly of this.

　　China Academy of Social Sciences pointed out in the evaluation report of innovative poverty alleviation projects in Danzhai that Wanda used its own resources and advantages to help the whole county in Danzhai get rid of poverty and promote the county economic development, which has high social value and public welfare. Its poverty alleviation project design is "trinity", taking short-term, medium-term and long-term considerations into account, and it is leading and forward-looking among all kinds of precision poverty alleviation projects in China, and its poverty alleviation model has strong reference value and reproducibility.

＂Beauty loan＂ becomes an Internet financial hidden danger. Intermediaries say that ＂black households＂ can also lend.

　　On December 1, the Office of the Leading Group for Special Remediation of Internet Financial Risks of the Central Bank and the Office of the Leading Group for Special Remediation of P2P Online Loan Risks of the China Banking Regulatory Commission jointly issued the Notice on Standardizing and Rectifying the Cash Loan Business. "Cash loan" is a kind of business in the current consumer finance market, and its outstanding characteristics are "no scene to rely on, no designated purpose, no customer group limit and no mortgage". Some insiders believe that the release of the "Notice" means that the supervision "boots" of "cash loans" have landed.

　　However, in the current consumer finance market, there are still many microfinance businesses with "scenes to rely on and designated purposes", such as the beauty staging business "beauty loan" jointly launched by beauty institutions and loan platforms, and its problems and risks cannot be underestimated.

　　□ Our reporter Du Xiao

　　□ Intern Zhang Xichen of this newspaper

　　In recent years, internet finance has developed rapidly, and various forms of loans have emerged one after another, among which "beauty loan" is one.

　　The reporter learned in the interview that some beauty hospitals cooperate with third parties to provide personal credit loans. When consumers consult in beauty institutions, if they are short of money, the consultant will recommend credit loans as a payment method. "Beauty Loan" is mainly aimed at students who love beauty but lack money. However, due to the cooperative relationship between beauty institutions and internet financial platforms, and the random process of loan issuance, there are hidden financial risks.

　　Online lending platform is resident in beauty institutions to do business.

　　Recently, the reporter of Legal Daily walked into a plastic surgery hospital in Haidian District, Beijing as a consultant.

　　After learning that the reporter didn’t make an appointment, the receptionist asked for the name and consulting project. After the reporter indicated that he wanted to consult about eye plastic surgery, the staff led the reporter into a room near the front desk to fill out the form. After waiting for about two minutes, the reporter was taken to the consulting room on the third floor.

　　A doctor received the reporter. The reporter said that he wanted to make a double eyelid and eliminate the wrinkles on his head. The doctor diagnosed the reporter’s situation and explained to the reporter why some people’s eyes don’t look big and the reasons for the formation of head lines. In the meantime, the doctor repeatedly took out his mobile phone to show reporters similar surgical cases.

　　After that, the doctor began to make plans for reporters.

　　"The first step is to cut a double eyelid and correct the upper eyelid muscle weakness at the same time. After a week of recovery, I will almost do the second step, playing botulinum toxin and hyaluronic acid, filling my forehead and diluting fine lines. " The doctor said that in the first step, general doctors need about 15,000 yuan for surgery and 20,000 yuan for expert surgery. Botulinum toxin and hyaluronic acid hit South Korea, which is almost 10,000 yuan.

　　The reporter said that the price was a bit expensive and asked if there was any discount. The doctor said that she can get a 25% discount if she is engaged in activities now. She also has a better preferential activity, which is to give 20,000 yuan for 30,000 yuan. The reporter said that he could not get 30,000 yuan at one time.

　　"If you have no money, you can get a loan. We can do it in installments here." The doctor said, "We have cooperation with Internet finance companies and don’t charge any fees and interest. You see, your 30,000 yuan will be repaid in 12 months, only 2,500 yuan per month. "

　　When the reporter asked what procedures were needed for the loan, the doctor said, "It’s very simple. Just take an ID card, a real-name mobile phone number and a bank card, preferably from a big bank. You take a photo with your ID card at our hospital brand, and a special person will operate it for you. "

　　The doctor also said that after the loan is successful, surgery can be performed.

　　The reporter further asked about the whereabouts of the loan, and the doctor said that the money would go directly to the hospital account.

　　"As long as there is no problem with credit, you can generally apply for it. No more, you can change to another one. " The doctor said.

　　The reporter further learned that this beauty hospital has cooperation with three Internet loan platforms.

　　Seeing the reporter was still hesitant. The doctor took out his mobile phone, opened WeChat and showed the reporter one of the groups: "The people in this group are all in stages, and they will repay every month. These are all paid by the merchants without any interest."

　　The doctor also introduced the staff of an Internet financial platform to the reporter. The reporter saw that the Internet financial platform has special staff in the hospital. If someone wants to borrow money, they will make a loan operation.

　　"This activity will be gone in a few days. I suggest you pay the 500 yuan deposit first." The doctor said.

　　Subsequently, the reporter left the plastic surgery hospital for an excuse.

　　"Beauty loan" intermediary is mixed.

　　Everyone has a love of beauty. The industry predicts that the medical beauty market will exceed $850 billion by 2018. Such a large market scale has made some loan apps flock in.

　　The reporter downloaded an App to experience it.

　　Open the interface of this App and display "Please scan the QR code provided by the therapist". In addition, there is no other interface. Click Back to return to the login interface. This seems to be an App specially designed for beauty loans.

　　Subsequently, the reporter searched for "beauty loan" on the Internet, and the content obtained was even more dazzling.

　　The reporter entered a forum called "Beauty Loan", which contained many posts similar to "Beauty Loan for Big boss", "Beauty Loan, 3-minute Lending", "Beauty Loan, Getting Money, Recruiting Reliable Intermediary" and so on.

　　The reporter added the WeChat of a poster in the post bar in the name of an intermediary.

　　The poster serves an internet financial platform. He posts in different forums and recruits intermediaries.

　　After the reporter added the other party’s WeChat to show his intention, the poster immediately sent his mobile phone number and asked for telephone contact.

　　The reporter dialed the phone number of the poster, indicating that he wanted to be a "beauty loan" intermediary and had some good customers.

　　The other party said, "The mobile phone has been in real-name registration system for more than half a year, and the Alipay sesame score is above 580, and the pure white household is above 550. Don’t worry about anything else, just give me someone here. "

　　The poster also said that he only needs to send the customer information to him. After the transaction is successful, the cashback point is 60. In addition, loans can also be made to "black households" who have serious dishonesty, "ignoring all kinds of black and white".

　　The reporter noticed that similar "beauty loan" recruitment intermediary information can be seen everywhere on the Internet. The reporter joined a QQ group with the theme of "beauty loan" cooperation through search. In the group, the group owner sends the latest loan information every day.

　　The reporter learned in the group that only women can apply for "beauty loans" and must speak Mandarin, aged between 18 and 35. The applicant’s Alipay score is above 580, and he has a real-name registration system mobile phone card that has been used for more than 3 months. Bring your smart phone and ID card and the bank card of any bank of ICBC, Agricultural Bank of China and China Construction Bank to Changsha for processing. They provide round-trip fares and accommodation. The group owner said that they can operate on 13 platforms at the same time, and the pass rate is very high.

　　In addition, all kinds of intermediaries are also "activists" in the "beauty loan" market. The reporter found that the "beauty loan" intermediary can get a commission of 65% of the loan amount. These intermediaries cooperate with beauty agencies to get what they need.

　　Cartography/Li Xiaojun　　

Liu Shishi, Angelababy and Tang Yan： Three female stars focus on revealing the inside story!

The opening of Liu Shishi’s new drama "One Mind Close the Mountain" rekindled the popularity of "85 Flowers", but it also caused a lot of controversy. Whether it’s the interpretation in the play or the scriptwriting and publicity outside the play, it’s embarrassing for this play. Controversy was inevitable from the beginning, from the arrangement of the position to the plot and drama, and then to other aspects, which led to the drama being disturbed after its launch. Although it should have been an opportunity for Liu Shishi to get rid of the downturn of "85 Flowers", it failed in the end.

Although Liu Shishi’s popularity and influence still exist, so that her light in the entertainment circle is still dazzling, but the lack of an outstanding masterpiece, so that her future road is still full of bumps. The most painful thing at the moment is Angelababy, the representative of 85 flowers. A "crazy horse show" incident completely changed her life track, so far her account has been banned, and all activities have come to a standstill, becoming the first one among the 85 flowers to fall. In the past two years, Angelababy has mainly relied on variety shows to maintain its popularity. Although it has continuously introduced new works and actively tried to transform itself, it has made some achievements, but it has not yet stabilized.

Whether it’s Skyscraper or Wind Rises in Longxi, Angelababy’s progress is obvious. She is no longer a simple vase, but an actress with shaping and expressive force. However, she still failed to persist, and in a flash she returned to the old road, and filmed such heartbreaking works as What Love Should Be, Twilight Heart Agreement, and Dust Margin. What is even more surprising is that she was involved in the "Crazy Horse Show Storm" and finally paid a huge price and withdrew from the competition ahead of schedule. She was not good at performing in 85 flowers, but later relied on the "Run" program to maintain her popularity, and at the same time showed her determination to transform, but it was disappointing in the end.

Her change is not thorough and decisive enough, and she always swings from side to side, which leads to frustration in her career and is difficult to recover in a short time. Similar to Angelababy, there is Yang Mi, who has also returned to the old road while undergoing transformation, while relying on variety shows to maintain her popularity. However, it was obvious that she was not reconciled, so when the announcement of the new drama Harbin 1944 caused controversy, she published a determined blog post. She said that as an actor, shaping the role is the primary task. In this era, real talent will never be concealed, and the order of names should also give way to the role. It can be seen that she is eager to prove her strength.

Tang Yan: The revival of performing arts In the new year, entertainment works emerge in an endless stream, and both movies and TV plays show different styles. "There is nothing that can’t be solved by a hot pot" was originally scheduled, but it was suddenly changed to May Day, which made people full of expectations and variables. However, this year, she has a new book, which is just the right time to show her strength. However, before that, Tang Yan had already taken the lead in making her mark, and stood out ahead of time, becoming the outstanding actor of her generation.

Tang Yan has been appearing in variety shows like a tool man in the past year, bring disgrace to oneself, but at the end of the year and the beginning of the year, he successfully turned over and took the lead in breaking through! For this play, Tang Yan didn’t take another play for three years. She worked hard and polished hard, and was carefully guided by director Wong Kar-wai, and finally proved herself by virtue of her strength. After eight years, Tang Yan finally has a highly acclaimed work again. "Flowers" scored a high score of 8.1 on Douban. For Tang Yan, this drama is the best in her acting career for more than ten years.

In Flowers, Tang Yan and the role Miss Wang are perfectly integrated, showing a graceful and lifelike image. Although playing the role of a migrant worker in the workplace, it has given her more tenacious vitality. Tang Yan showed the external and internal charm of the role through her free performance, which made the audience crazy, distressed by her experience, sighed for her pain, cheered for her cry and cheered for her struggle. She finally chose to start her own business independently, proved herself and became her own support. After going through the stage of getting married and having children, Tang Yan once fell into silence, but obviously she was not content with it.

It took her three years to shoot a work. She just wanted to prove that she is still an excellent actress. Although she is over sixty years old, she has not lost her acting skills. Although she almost destroyed her image through variety shows in 2023, at the end of the year, she finally turned over successfully with Flowers, which proved herself and gave a blow to those who ignored her. Born in 1985, she once again glowed with new brilliance. After 90 s and 95 s, they have become the backbone of the entertainment industry, and they are also emerging after 00, and the golden age of actors born in 1985 has long passed.

After experiencing various events such as marriage, having children and divorce, they have quietly fallen behind. Obviously, however, they are not willing to be silent. Although they have entered middle age, their ambitions are still there, and they are all eager to win a place for themselves in the new stage. However, the reality is cruel, and a little carelessness may lead to failure. In today’s era, to achieve lasting success, the key still lies in personal strength and works created.