Foreign media: China’s economic growth rate exceeds expectations to help global economic growth

  According to the data released by the National Bureau of Statistics on the 18th, the gross domestic product (GDP) of China will increase by 2.3% in 2020, including 6.5% in the fourth quarter. According to foreign media reports, China’s economy is recovering against the trend, with a faster growth rate than expected. This trend will continue and will help the global economic growth.

  The New York Times: China’s economy is recovering against the trend

  The New York Times reported that under the epidemic, most countries in the world are facing round after round of blockades and layoffs. Only one major economy has achieved economic rebound after basically controlling the epidemic, and that is China.

  China’s National Bureau of Statistics announced on the 18th that China’s economy grew by 2.3% last year. In contrast, the economic output of the United States, Japan and many European countries is expected to drop sharply.

  Although the recovery process is different, factories all over China are running at an excessive speed to meet overseas orders, and cranes on construction sites are never stopping. Exports and infrastructure were the main drivers of economic growth in the past year. China’s exports increased by 18.1% in December last year, and by 21.1% in November. From high-speed rail lines to new apartment buildings, all investment in fixed assets climbed by 2.9% last year.

  The New York Times pointed out that both exports and infrastructure will provide impetus for economic development in 2021.

  Reuters: China’s economy will grow at the fastest rate in ten years.

  Reuters reported that in the fourth quarter of 2020, China’s economy accelerated, and the growth rate exceeded expectations. In 2020, China’s GDP increased by 2.3% compared with the previous year, making it the only major economy in the world to achieve positive growth.

  China took strict measures to curb the spread of the virus, so it was able to control the epidemic faster than most countries. At the same time, the government has implemented some effective measures, and manufacturers have accelerated production to supply goods to many countries plagued by the epidemic, which has also helped promote the momentum of economic growth.

  China’s huge manufacturing industry will continue to grow. In December 2020, the added value of industrial enterprises above designated size increased by 7.3% year-on-year, which was faster than expected, setting a record since March 2019.

  According to Reuters’s survey, it is predicted that China will continue to lead other countries in 2021, and its GDP will grow at the fastest rate in ten years, reaching 8.4%.

  CNN: China’s economic initiatives benefit other countries.

  CNN reported that the economy of most parts of the world was deeply affected by the COVID-19 epidemic, but China’s economy maintained growth last year, which exceeded expectations.

  Frederic Neumann, co-head of Asian economic research at HSBC, said in a research report that China’s economy is in a leading position when most countries in the world are struggling to keep a balance. In his view, this has laid the growth bottom line for other markets in the region. China’s investment in infrastructure and real estate has surged, which is good news for countries such as Australia, South Korea and Japan.

  China’s trade growth is also very strong. Analysts pointed out that people all over the world work from home, and the demand for protective equipment and electronic products has greatly increased, from which China has benefited.

  Julian Evans-prichard, an economist at Kaitou International Macroeconomic Consulting Company, pointed out that despite the recent decline in the retail industry, we think there is still room for growth in consumption as households use the savings they saved last year. At the same time, last year’s stimulus measures will keep the industry and construction industry strong for some time.

  Bloomberg: China’s economic growth helps global economic development.

  Bloomberg reported that the growth rate of China in 2020 exceeded expectations. Bloomberg economists had predicted that China’s economic growth rate was 6.2% in the fourth quarter and 2.1% for the whole year, but the actual results were 6.5% and 2.3% respectively.

  Yang Yuting, chief economist of ANZ Greater China, said that China is not only returning to the growth track, but the strong rebound means that relevant departments can give priority to structural reform in 2021.

  China’s V-shaped recovery is based on the successful control of the epidemic and the promotion of investment in real estate and infrastructure through fiscal and monetary policies. At the same time, the overseas demand for medical equipment and home office supplies in China is increasing, and the export in 2020 will increase by 3.6% year-on-year, which further promotes the economic growth of China.

  Some economists predict that China’s GDP growth rate will reach 8.2% in 2021. With the vaccination, other economies have begun to recover, but China will continue to lead.

How to Prevent Trojan Horse and Virus Attacks

  What are the symptoms of computer poisoning?

  When people are sick, they will have all kinds of symptoms. Similarly, when computers are poisoned, there will be some toxic reactions. If your computer has the following symptoms, you should quickly check it with antivirus software.

  1. Frequent crashes;

  2. The file can’t be opened;

  3. Often report insufficient memory;

  4. Prompt that the remaining space on the hard disk is insufficient;

  5. A large number of documents of unknown origin appear;

  6. Unreasonable loss of data;

  7. The system runs slowly;

  8. The operating system automatically performs the operation.

  Second, Trojan virus

  Everyone must have heard of Trojan virus, but what is Trojan virus?

  (A) Trojan virus

  Trojan horse virus refers to controlling another computer through a specific program (Trojan horse program). Trojan horse usually has two executable programs: one is the control end and the other is the controlled end. The name Trojan comes from the ancient Greek legend (the story of wooden horse in Homer’s epic, and the word Trojan means "Trojan", which means Trojan horse, that is, the story of wooden horse). Trojan horse program is a popular virus file at present. Unlike common viruses, it does not reproduce itself, nor does it "deliberately" infect other files. It attracts users to download and execute by disguising itself, and provides the Trojan horse breeder with a portal to open the seeded host, so that the breeder can destroy and steal the seeded file at will, and even remotely control the seeded host. The emergence of Trojan virus seriously endangers the safe operation of modern networks.

  (2) Types of Trojan viruses

  Trojan horse is not a horse, but it also has different varieties. Let’s take a note to introduce some common variants of Trojan horse.

  1. Online Trojan Horse

  Online game Trojans usually obtain users’ passwords and account numbers by recording users’ keyboard input, Hook game progress and API functions. The stolen information is usually sent to the Trojan author by sending an email or submitting it to a remote script program.

  The types and quantity of online game Trojans are second to none in domestic Trojan viruses. Popular online games are all threatened by online trojan horses. After a new game is officially released, a corresponding Trojan horse program will be produced within one to two weeks. The public sale of a large number of Trojan horse generators and hacker websites is also one of the reasons for the proliferation of online game Trojans.

  2. Online banking Trojan horse

  The online banking Trojan is a Trojan virus written for the online trading system, and its purpose is to steal the user’s card number, password and even security certificate. Although the number of such Trojans is not comparable to that of online games, its harm is more direct and the losses of the victims are even heavier. Online banking Trojans are usually targeted. Trojan authors may first carefully analyze the online trading system of a bank, and then write virus programs for weak security links. In 2013, the security software computer housekeeper intercepted the latest variant of the online banking Trojan "Bomawen", and the Bomawen virus can modify the payment interface without trace, making it impossible for users to detect it. The fake QVOD download address provided by bad websites is widely spread. When users download and install this horse-hanging player file, they will fall into a Trojan horse. After the virus runs, it will start to monitor users’ online transactions, block balance payment and fast payment, force users to use online banking, and take the opportunity to tamper with orders and steal property.

  With the popularity of online transactions in China, the number of users threatened by foreign online banking Trojans is increasing.

  3.FTP Trojan horse

  FTP Trojan opens port 21 of the controlled computer (the default port used by FTP), so that everyone can directly connect to the controlled computer through an FTP client program without a password, and can upload and download with the highest authority to steal the confidential files of the victim. The new FTP Trojan also adds a password function, so that only the attacker can know the correct password and enter the other computer.

  (C) the harm of Trojan virus

  The Greeks captured the gates of Troy with a big Trojan horse, and hackers will use Trojan horse programs to break through your computer full of loopholes, causing all kinds of harm.

  1. Stealing our online game account, which threatens the security of our virtual property, will steal our online game account. After stealing the account, the game equipment in the account will be transferred immediately, and then the Trojan virus user will sell these stolen game equipment and game coins to make a profit.

  2. The security Trojan that steals our online banking information and threatens our real property steals our online banking account number and password by means of keyboard recording and sends them to hackers, which directly leads to economic losses.

  3. Use instant messaging software to steal our identities and spread bad information such as Trojan horses.

  The computer infected with Trojan virus will download the program specified by the virus author, which has uncertain harm, such as paralyzing the computer.

  Third, how to prevent Trojan virus and other virus attacks?

  In order not to be defeated by the Greek Trojan like the Trojans, we need to do this:

  1. Install anti-virus software for the computer, scan the system regularly and kill viruses; Update virus database and system patch in time;

  TIP: The programming is not perfect, so there will inevitably be bugs in the software, and patches are specially used to fix these bugs. Because the original released software has defects, a small program is compiled to improve it after it is discovered. This small program is commonly known as patch. Regular patch upgrade to the latest security patch can effectively prevent illegal intrusion.

  2. When downloading software, try to go to the official website or large-scale software download website, and disinfect before installing or opening software or files of unknown origin;

  3. Don’t open links to unknown web pages at will, especially links to bad websites. When strangers send links to themselves through QQ, try not to open them;

  4. When using the network communication tool, you don’t casually receive files from strangers. If you do, you can cancel the function of "Hide extensions of known file types" in "Folder Options" in the tool menu bar to view file types;

  5. Strengthen the authority management of public disk space and regularly kill viruses;

  6. Check with anti-virus software before opening the mobile storage, and a folder named "autorun.inf" can be established in mobile storage (to prevent the U disk virus from starting);

  7. When it is necessary to download materials from public networks such as the Internet and transfer them to intranet computers, it is necessary to realize the transfer by burning CDs;

  8. Set passwords for all accounts in the computer system, and delete or disable expired accounts in time;

  9. Back it up regularly so that it can be repaired quickly after being seriously damaged by the virus.

The deep blue car has succeeded again, and the new deep blue SL03 is equipped with a 1.5L engine.

For discerning consumers, the size of a car space can no longer be an important indicator for them to buy a car. Today, Xiaobian picked a car and introduced it to everyone. It is. Next, let’s see if its highlights can attract you with Xiaobian.

First of all, from the appearance, the front face of dark blue SL03 conforms to the aesthetics of consumers and looks sporty. At the same time, the headlights present a fashionable and sporty design style, and the whole is very simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4820MM*1890MM*1480MM. The car adopts dynamic lines, and the side of the car presents a comfortable design style, which is eye-catching with large-sized thick-walled tires. In terms of the rear end, the rear end echoes the front face, and the taillights are very sporty, and the overall layout is impressive.

When I came to the dark blue SL03 car, the interior design of the dark blue SL03 took a dignified route, and the overall look was very spiritual. The steering wheel of the car is well designed, made of leather and has a good grip. Take a look at the central control. The car is decorated with a tough touch-control LCD central control screen, which makes the interior style impressive and the overall design of the central control is remarkable. Let Xiaobian introduce the dashboard and seats. The dashboard of this car presents an avant-garde personality design style, and the design is more fashionable and sporty. The car uses a leather/suede mix seat, which is wide and thick, with exquisite materials and comfortable ride.

Deep blue SL03 is equipped with car networking, driving mode selection, Bluetooth key, NFC/RFID key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, which can be said to be quite satisfactory.

Do you have the urge to buy a car after reading the whole article? Let me make a summary. I wonder if you are excited about this car introduced today?

Lei Jun: Xiaomi’s pursuit of cost performance does not mean cheap pricing. Friends should not mess with us.

Lei Jun shows Xiaomi 9.

"This is the last flagship model of Xiaomi brand below 3,000 yuan. In the future, Xiaomi brand will focus on the mid-to high-end market."

On February 20th, Lei Jun, founder, chairman and CEO of Xiaomi Group (01810.HK), unveiled Xiaomi 9, the annual flagship mobile phone, at the Beijing press conference.

Although Lei Jun has spoiled the new machine a week in advance, so that netizens are psychologically prepared for the price of the new machine, Lei Jun said that he is still worried that the pace is too big, fearing that rice noodles can’t be accepted. "I discussed with several other executives for two days and finally set the price at 2999 yuan." However, according to the reporter’s understanding, this price is still more expensive than Xiaomi 8, 300 yuan, and it is 50% more expensive than the iconic 1999 yuan pricing of this series earlier.

In an interview with The Paper and other media after the meeting, Lei Jun said that Xiaomi’s pursuit of cost performance is not equal to cheap pricing. "Cost performance is the same performance, the cheapest price and the strongest performance, not the absolute price."

"When the average price of domestic mobile phones was only six or seven hundred yuan, Xiaomi’s mobile phone came up to 1999 yuan, which was absolutely high-end in that era. Later, many rice noodles asked us to be a Redmi brand, but when we achieved the price of seven or eight hundred, we were smeared by some water army and friends, labeling us and saying that we sold cheaply. " Lei Jun said.

During the interview, Lei Jun also responded to the recent Xiaomi focus issues such as ending flat management, Qualcomm’s true and false starting, double folding screen technology, and the establishment of China District.

Responding to the price becoming more expensive: "The price/performance ratio has made great contributions to Xiaomi, but now it is bound."

Regarding the price issue, Lei Jun said, "This is the most tangled. The cost-effective advantage has made great contributions to the rise of Xiaomi brand, but now it has become a constraint."

According to reports, the cost of Xiaomi 9 has been greatly improved: on the one hand, the price of components has generally increased; On the one hand, more advanced technologies and processes have been introduced. For example, the world’s first Qualcomm Snapdragon 855 is 20% more expensive than Snapdragon 845, Sony camera module is 30% more expensive, and the screen fingerprint is twice as expensive as the rear fingerprint; On the one hand, Xiaomi’s R&D investment is also increasing. In the first three quarters of 2018, R&D investment exceeded 4 billion yuan.

"Now the pile of mobile phones is too embarrassing. I remember that the earliest Xiaomi 1 had only one camera, and there was no front camera. Up to now, the front camera has three lenses on the back and a macro camera with a screen fingerprint of 5um. In fact, there are five cameras on the whole mobile phone. These five cameras not only cost money, but also occupy an area. The upper and lower areas account for more and more, and there are more and more functions. So now the cost of mobile phones is because the performance of mobile phones is getting stronger and stronger, and the cost of mobile phones is getting higher and higher. " Lei Jun said.

In 2018, the overall smartphone market declined and the competition became increasingly fierce. At the end of last year, Xiaomi Group split the Redmi (Redmi) brand, forming two brands with different positioning: Redmi and Xiaomi. Redmi is obsessed with cost performance, while Xiaomi pursues the ultimate experience on the basis of cost performance.

"Make the Redmi brand independent, let the Redmi brand adhere to high quality and extreme cost performance, and let others dare not compete with Redmi in terms of cost performance. The Xiaomi brand is not prepared to compete with Redmi. On the Xiaomi brand mobile phone, the function of the mobile phone will become stronger and stronger. Sometimes we don’t even consider whether there is the ultimate cost performance. We only ask if there is an ultimate experience, so its priority is different. " Lei Jun said.

However, Lei Jun stressed that Xiaomi Group will not pursue high premium and high gross profit, and Xiaomi will still sell it at a good price, and the high premium millet on the hardware will not earn it. He reiterated that the comprehensive profit rate of Xiaomi hardware will never exceed 5%.

Shenwan Hongyuan Electronic Team believes that in the fourth quarter of 2018, the shipment of Xiaomi series mobile phones is about half of that of Redmi series mobile phones, while the shipments of the two series are equal. In 2019, it is expected that emerging mobile phones will continue to grow, while mature markets will face consumption upgrading. The key to China’s flagship mobile phone is to increase the sales of models above $300 (about RMB 2020). The separate operation of Xiaomi and Redmi brands will help break through the market of more than $300.

The market believes that behind the price increase of mobile phone manufacturers such as Apple, Huawei and Xiaomi, in addition to the increase in raw material costs and R&D costs, the sales volume has declined, and it is necessary to increase the selling price to make up for it.

Lei Jun released Xiaomi 9 and announced Roy, a member of TFBOYS, as the image spokesperson.

Denying that there is no flat management: "Some people say that Lei Jun has changed, but I have not changed."

A few days ago, Caijing magazine reported that Xiaomi bid farewell to the once proud flat management. Today, Xiaomi’s internal titles are roughly divided into Commissioner-Manager-Director and Vice President and above, with 10 levels, from 13 to 22. The level of the Commissioner is about 13, the manager is about 16 to 17, the director is about 19 to 20, and the vice president is about 22.

In the past, Xiaomi had only three levels: co-founder-department head-employee, and pursued the policy of no punching and no KPI. Caijing magazine quoted an employee of Xiaomi as saying that Xiaomi has to punch in at work at present, and attendance is particularly strict after the Spring Festival this year, and the department also has KPI.

"I was a little embarrassed to see that title, saying that Xiaomi has changed and Lei Jun has changed. In fact, I have not changed." Lei Jun responded that all Xiaomi’s senior partners are in the front line and still adhere to ultra-flat management. "Including the Weibo conference in the past week, I wrote it myself. The workload in the past week far exceeded everyone’s expectations."

Lei Jun said that at present, Xiaomi has 23,000 employees, and the human resources system is setting the talent level to facilitate further talent sorting and training and upgrading in the future. "If these management upgrades are not made, it will be difficult for Xiaomi to evolve into a team that manages more than 100,000 people in the future."

"This year, Xiaomi will invest heavily in the training plan of the cadre team, and talent sorting can also better adopt different levels of training methods for different levels of cadres. There are also engineers and experts who should provide what kind of benefits and incentives to sort out these things. I think it is a very important part of Xiaomi’s overall management upgrade. " Lei Jun revealed.

Establish AIoT strategy committee: "If you don’t increase AIoT investment, it is very likely that your opponent will catch up."

At the beginning of this year, Xiaomi launched the dual-engine strategy of "mobile phone +AIoT", which listed AI (artificial intelligence) and IoT (Internet of Things) as the strategic direction to go hand in hand with mobile phones, and proposed to invest 10 billion yuan in the AI+IoT field in the next five years.

"In the eight years of early entrepreneurship, Xiaomi’s core strategy was to connect all devices with mobile phones as the center. However, with the rise of a series of products such as AI technology and small love speakers, as well as our rise in various fields of TV and home appliances, we have unconsciously become the world’s number one in the field of AIoT. " Lei Jun said.

"Opponents are catching up. If we don’t increase our investment in AIoT, it is very likely that we will be caught up by our opponents. Moreover, AIoT is also the most important trend in the future development. Therefore, after repeated discussions, Xiaomi’s senior management felt that we should increase the investment in AIoT. " Lei Jun revealed that at present, Xiaomi has set up a strategic committee of AIoT, increased special investment, and continuously maintained investment to ensure our advantages in this field.

Lei Jun also revealed on the same day that the dual-engine strategy is specifically "1+4+X": mobile phone+(small love speakers, routers, televisions, notebooks)+ecological chain products. Among them, Xiaomi AI smart speaker "Little Love Speaker" has become a strategic hub product of AIoT.

On the same day, Xiaoai touch screen speaker was released, and the public beta was opened on February 28. However, because IoT is still in the early stage of the market, there are still many immature places. Lei Jun also called on all rice noodles to be more patient.

After the conference, users experience Xiaomi 9.

What is a "real starter": "Qualcomm risks offending friends and businessmen to forward our Weibo"

At the press conference, Lei Jun said that Xiaomi 9 won the world premiere of Qualcomm Snapdragon 855, and called it a "real premiere", which was the first time that Xiaomi replaced Samsung to win the world premiere of Qualcomm’s flagship chip.

Lei Jun told reporters after the meeting that it is very difficult to launch a flagship processor. In fact, mobile phone manufacturers need to cooperate with Qualcomm in research and development. "Almost two years ago, we set up an R&D center in San Diego, USA. From the establishment of the Snapdragon 855 project, we discussed it with Qualcomm. We reviewed and tracked every stage in the middle, and followed up every generation after getting the engineering samples. By January, we were ready for mass production."

It is reported that Snapdragon 855 is the biggest upgrade of Xiaolong 800 series processor in recent years, adopting 7nm process, brand-new Kyro 485 architecture, the highest frequency is 2.84GHz, the single-core performance is improved by 45% compared with the previous generation, the GPU is improved by 20%, and the fourth-generation AI engine has three times the performance of the previous generation.

"Why write a real starter? Some friends make some samples and make several prototypes (just say it’s the first launch), but I had this prototype four or five months ago. Making a demo prototype is different from making millions or tens of millions. What we are talking about today is mass production, which is also approved by Qualcomm, not for gimmicks. Why did Qualcomm risk offending friends and businessmen to forward our Weibo twice? Because they really recognize our efforts in the high-end flagship. " Lei Jun said.

Establishing China District: "If you want to compete with friends in China market, the difficulty lies in improving efficiency."

In December 2018, Xiaomi announced that it would strengthen its investment in the China market, reorganize its sales and service department into China District, and appoint Wang Chuan, senior vice president of the Group, as the president of China District, reporting to Lei Jun.. In the previous adjustment in September, Wang Chuan was appointed as the chief of staff of the newly established Group Staff, assisting Lei Jun in formulating the development strategy of the Group and supervising the strategic implementation of various business departments. Previously, Wang Chuan was in charge of Xiaomi TV business.

Lei Jun said that if Xiaomi wants to compete with friends in the China market, the difficulty is that it can’t sell at such an expensive price, and it has to work hard to improve efficiency. "I hope Mr. Chuan (referring to Wang Chuan) will lead the team to develop a product called New Retail with the spirit of making products and doing research and development. How to do high-end, how to do experience, how to cooperate with offline retail and online e-commerce, and promote product efficiency, demonstration efficiency, sales efficiency and overall feeling. "

Wang Chuan told reporters that after two months in charge of China District, he saw two trends. First, mobile phone manufacturers are doing globalization and multi-channel, and Xiaomi will maintain its advantage in e-commerce. Second, it will further penetrate offline and let more users buy good products. This year, it will increase investment in this area.

"Wang Chuan led China District for two months, which has made me see the great changes in China District. He is not doing simple sales, especially with the Xiaomi series of mobile phones to promote product transformation in China. " Lei Jun said, for example, the release of Xiaomi 9 this time has made great innovations in store layout. Wang Chuan has designed many scenes, such as being able to experience dark light shooting in a small darkroom.

Xiaomi and Redmi are independent brands.

Redmi Redmi independence: "Cheap should be based on high quality, and friends should not make trouble in a cost-effective coat."

In January this year, Xiaomi announced the opening of the dual-brand era, and announced that Redmi Redmi was upgraded to an independent brand. As an e-commerce brand, Redmi Redmi will set up an independent company to operate. In the future, Redmi Redmi and Xiaomi are both brother brands under the same group and competitors in the same market.

"In the fourth quarter of last year, Xiaomi (brand sales) accounted for the vast majority in China. Relatively speaking, we ignored Redmi, so we decided to change the name of Redmi to Redmi at the end of last year, which was led by General Manager Lu (former second-in-command of Jinli). The whole company will increase its investment in Xiaomi, but we can’t ignore the great significance of Redmi in popularizing smart phones." Lei Jun said.

"Why does Redmi put high quality first? Because cheap is the original sin, cheap can also be based on high quality. You sell 999 yuan, and people will not trust you as soon as you come up. If you don’t do a good job in quality, just do it cheaply, and everyone will think you are low as soon as you come up. Last time I said, friends have nothing to do with cost performance. Don’t always make trouble with us in a cost-effective coat. "

Respond to the double folding screen mobile phone: "After two years of tossing, there is no mass production, and each has its own technology."

On January 23, Lin Bin, president of Xiaomi, first exposed Xiaomi’s double folding mobile phone on Sina Weibo, and was bombarded by Fan Jun, vice president of Rouyu Technology who specializes in folding technology: "A mobile phone assembly company with no screen core technology patent and production line, buying someone else’s concept flexible screen and concept that has not been mass-produced, does it mean that it has conquered the flexible folding screen technology?"

"This is definitely ignorance of the mobile phone industry." Mr. Lei responded that the folding screen was not made by Xiaomi, but if the folding screen is made into a product, the workload inside is unprecedented. The double folding screen is definitely the first of Xiaomi.

"We made the folding screen from the flexible screen, and it has been tossed for two years, so that everyone can see that the folding screen can be doubled. I keep telling them, do you have to be an engine to make a car? Is there no technology in the whole factory without making engines? Isn’t this ridiculous? Can’t you make an airplane if you don’t make an engine? As we all know, the engines on Boeing aircraft are all GE’s. Everyone innovates in different fields, component manufacturers innovate in component technology, and whole machine manufacturers innovate in system integration, each with its own difficulties. " Lei Jun said that this is his own indignation.

"Head companies have invested a lot of money in research and development, and they are all pre-researching various projects. Since last year, I don’t know who took the lead, that is, all the pre-research technologies began to be released, which drove us crazy, but none of these pre-research projects can be mass-produced. In these two days, the TOF (a scheme TOF(3D deep camera shooting) that quarreled with each other was also done on Xiaomi MIX3. Today, the competition in mobile phone technology is fierce, and we have been investing a lot of money in pre-research. " Lei Jun said.

A boss in Zhejiang drove more than 5 thousand kilometers to visit many employees’ homes during the Spring Festival.

  The day before yesterday (February 2nd), on the sixth day of the Lunar New Year, around 11 noon, Lin Zhigang Land Rover got off the expressway and returned to Haining.

  Lin Zhigang is the general manager of Zhejiang Beilang Leather Industry Co., Ltd. From the beginning of the Lunar New Year, he, the driver and the personnel manager of the company drove southwest by car and went to remote mountain villages in Yunnan and Sichuan to pay New Year greetings to more than 30 employees’ families.

  This trip covered more than 5,000 kilometers.

  It is not easy for employees to come out to work.

  I hope their lives will be more exciting.

  On the way back to Haining, it took 31 hours because of traffic jam. In just six days, the three traveled back and forth for more than 5,000 kilometers, paying tribute to more than 30 employees’ families. Lin Zhigang said that although he was tired, he gained a lot during this New Year’s greetings.

  "The mountain people are warm and hospitable, and they really treat us with the courtesy of VIPs." Lin Zhigang said that the mountains are poor in materials and monotonous in ingredients. The newly slaughtered pigs need to be smoked and dried for a whole year, but they bring out all the bowls.

  In fact, in the Spring Festival of 2013, Lin Zhigang also went to the southwest to celebrate the New Year for employees’ families, which was the second time.

  "After four years, I want to see if their family has changed, how their living conditions are, and most importantly, I want to make my family feel at ease, at ease and happy." Lin Zhigang said that the company has more than 100 employees, most of whom are between 25 and 30 years old, and 70% of them are from Yunnan and Sichuan. They all leave their homes to work in Haining, and it is not easy to go back once a year.

  "Most of the employees’ homes are in the mountains, and many of them are rough houses. They haven’t got running water and the conditions are very poor. Young and middle-aged people come out to work, leaving the elderly with children. These left-behind children are very distressing. "

  "I hope that enterprises can do better and better and make employees’ lives more exciting." To Lin Zhigang’s delight, in recent years, many employees have saved money, bought cars and can drive home for the Spring Festival, and the conditions are getting better and better.

  Lin Zhigang said that Belang Leather was established in 2004. Thanks to the support of employees and providing stable technology, "employees are the precious wealth of enterprises."

  "My company doesn’t have to go to the talent market to recruit people. It is brought by old employees from their hometown. It is very stable and practical." Lin Zhigang is very proud of this. "Many young employees know, get married and have children in Belang. Now there are dozens of couples. We are a big family with love."

  After arriving home the afternoon before yesterday, Lin Zhigang, who felt deeply, sent a message in the company’s WeChat group: "Thank you for your hospitality in Sichuan and Yunnan! This trip made me deeply feel that it is not easy for employees in remote areas to come out to work … …”

  It was already past 11 o’clock in the middle of the night when I arrived.

  Had a "midnight meal" at the employee’s house.

  On January 28th, at 6: 00 a.m. on the first day of the first month, Lin Zhigang filled up the car and set off from Haining with the driver and the company’s personnel manager. The employees in his company went back to their hometown on January 21st.

  Lin Zhigang planned the route and decided to go to Linshui County, Guang ‘an, Sichuan, then Yibin, then Zhaotong, Yunnan, and finally Qujing.

  After driving for 17 hours, they finally arrived in Linshui County, Guang ‘an. It was past 11 o’clock that night when we reached the neighboring water. Master Wen’s family has been guarding the door for a long time. Seeing the boss arrive safely, Master Wen immediately greeted him warmly, heated the meal and invited everyone to have a "midnight meal".

  Master Wen is a designer of handbag technology. He has joined the company for 11 years and is definitely an old front-line employee.

  Lin Zhigang praised Master Wen in front of his family. "Not only is the plate-making skill excellent, but people are also down-to-earth." He also paid a New Year call to his family. "I wish your family happiness, peace and health!"

  Master Wen’s family was particularly moved. After dinner, everyone took a photo in the living room.

  Neighbors came to watch the fun.

  The employees feel that Beier has face.

  The next morning, Lin Zhigang set out for Yibin City again. After driving for more than five hours, they came to a small mountain village. There are five or six employees here, all brought out by one of the old employees.

  Lin Zhigang bought fruits and gift boxes in the town, and a family went to pay a New Year call.

  Land Rover luxury cars are rarely seen in mountain villages. Neighbors are surprised to hear that Haining’s big boss is coming to pay New Year greetings to employees’ families, and they come to watch the excitement, which can make employees in Lin Zhigang feel that Beier has face.

  Lin Zhigang’s third stop was a mountain village in Zhaotong, Yunnan Province, where Berang’s front-line employees are most concentrated, with more than 20 households. Every family here is warmly greeted with each other, so it’s lively and warm to keep Lin Zhigang and them for dinner. Lin Zhigang sent a New Year greeting gift and gave every old man and child a red envelope.

  Panshan highway is difficult to drive.

  But no matter how hard it is, I have to go and see it.

  On the fourth day of the first month, Lin Zhigang decided to go to a small mountain village in Huize County, Qujing.

  Zhou Xiangcheng, 28 years old, has been working in Belang for more than 5 years. He is a front-line quality inspector. His home is in the mountains of Shuizishu Village, Xinjie Township, Huize County, Qujing, and it is also the last stop of Lin Zhigang’s trip.

  At first, I heard that the boss was coming, and Xiao Zhou refused all the time. "The Panshan Road here is very difficult to open, with a great slope, and there is a muddy road that is potholed and afraid of danger." "It’s all nearby, no matter how hard it is." Lin Zhigang is determined to go.

  When they arrived, Xiao Zhou and his parents were still doing farm work in the field: leveling the land for farming in the spring.

  "At first, I told my parents that they couldn’t believe it. I was particularly moved to see the boss really coming." Xiao Zhou said that the boss ran so far to pay New Year’s greetings, which was beyond material comparison.

  Xiao Zhou was introduced to Belang by her sister. She worked for more than five years and married a wife in the company. Now her daughter is over three years old and her wife is pregnant with a second child.

  "The company has food and shelter, and the living conditions are many times better than those in our mountains." Xiao Zhou said that at present, he has a salary of about 4,000 yuan a month, which can save a lot. He also bought a van, and this Spring Festival brought five fellow villagers home together.

  Xiao Zhou’s hometown is still a tile-roofed house. There is a 90-year-old grandmother in the world. Her parents are farming at home, and they live by growing potatoes, corn and raising some cattle and sheep. Her 13-year-old sister is still studying.

  Parents are especially happy to hear that the boss recognizes their son’s work performance. "My mother kept giving them food, and I was embarrassed." Xiao Zhou said that there is no supermarket in the mountains, but they have slaughtered chickens and pigs in advance and prepared fresh vegetables in the fields.

  "I hope I can take my parents down the mountain and show them the outside world." Xiao Zhou likes Haining very much and wants to take root in Haining with his wife. Then he will bring his children to school. "This is my dream."

  Lin Zhigang was moved and admired. "The young man is very hardworking and filial. It is not easy to help with farming at home during the New Year."

New choice of ocean network exposure BYD Seal 06 declaration map

  [car home domestic spy photos] A few days ago, we got a brand-new model of BYD-(|) from the latest issue of official website of the Ministry of Industry and Information Technology. As a brand-new model, it adopts the latest design style and is very fashionable as a whole. Judging from the size, the new car, as a model between Seal DM-i and destroyer 05, should also be in the price range between them.


  Friendly reminder:I hope enthusiastic netizens can photograph the spy photos of your new car and send them to our corresponding mailbox: diezhao@autohome.com.cn. I look forward to your letter and become a member of the "spy".


Home of the car

  In terms of appearance, the new car adopts the brand-new design concept of BYD Ocean Series. The closed front shape is matched with LED light groups with corners on both sides and the sharp cooling openings on both sides of the front enclosure, which presents a very dynamic style as a whole.

Home of the car

  On the side of the car body, the new car adopts a slightly slip-back design, which looks very compact and round as a whole. In the rear part, the new car adopts the popular penetrating taillight group, and the taillights on both sides adopt a drop-shaped design, which, together with the transparent lamp shell, makes the new car show a fashionable and dynamic attribute. The rear enclosure uses a double-layer and double-color design, which shows the sharpness of the rear diffuser and further enhances the dynamic atmosphere of the new car.

Home of the car

   In terms of body size, the length, width and height are 4830/1875/1495mm and the wheelbase is 2790mm respectively. In terms of power, the car adopts a plug-in hybrid power system consisting of a 1.5L engine of BYD472QC model, in which the maximum power of the engine is 74 kW. At the same time, according to the contents of the announcement, Seal 06 will provide two power versions depending on the battery capacity and motor power. Among them, equipped with a 10.08kWh battery version, the pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) is 60km;; With the 15.874kWh battery version, the pure electric cruising range of the Ministry of Industry and Information Technology (WLTC) can reach 90km. In addition, the EHS electric hybrid system has a pure electric driving experience and fuel consumption performance, and its quietness is excellent. According to reliable sources, Seal 06 will be equipped with BYD’s new generation of DM-i super hybrid technology, which is expected to bring new breakthroughs in energy efficiency. Under NEDC working conditions, the fuel consumption per 100 kilometers is less than 3L. For more information about the new car, we will continue to pay attention. (Text/car home Zhouyi)

Edge Ford, what car?

Ford edge, also known as Changan Ford Sharp, is a medium-sized crossover SUV, which was built on Ford’s global mid-size car platform and launched in 2015. At present, there are seven models on sale in China, with the price range of 229,800 to 389,800.

What about Ford Sharp in 2020?

Ford Ruijie adopts the latest family design concept, which is no longer the rough and calm style before, but now it is more sporty. The front is a honeycomb grille, which highlights the sports performance, and the rear is a double-sided and double-exhaust layout. The quadrangle and chrome design improve the sense of movement and luxury of the vehicle. The taillights are light-band style, with good visual texture, and the lighting improves the recognition.

The interior adopts ST-Line style, red stitching and shift paddles show the different identities of the car, the 12.8-inch central control screen is equipped with a 10.1-inch LCD instrument, which highlights the technology, the leather steering wheel has a delicate grip, and it is equipped with a full-speed adaptive cruise and active safety system.

EDGE福特

Powered by a 2.0T turbocharged engine, the maximum power is 180kw and the peak torque is 390Nm. The transmission is matched with an 8-speed automatic and 8-speed manual gearbox. The other is a 2.7T V6 turbocharged engine with a maximum power of 237kw and a peak torque of 500Nm, and the transmission is matched with an 8-speed manual gearbox.

Bo Huang’s single "Extras" was exposed and warmed up "Pretending to be a couple"


Theme song MV of "pretending to be a couple"


poster;playbill

    The comedy "Pretending Couples" starring Bo Huang, Zhang Mo and Jiang Yiyan will be released nationwide on June 24th, opening the summer file. On May 25th, the unveiling ceremony of the first poster of the film and the nationwide collection of "true lovers" were held in Beijing Kunlun Hotel. It is worth mentioning that in order to attach importance to the release of Pretending Couples, Bo Huang specially asked for leave from the Guan Hu crew and spent seven hours from Sichuan to Beijing. At the scene, he also sang the theme song "Extras", which is the first time he sang the theme song for a movie.

Poster of Pretend:

Bo Huang performed the real-life version of Big Big Wolf.

    In Pretending to Be a Couple, Chen Wen, an insurance clerk played by Bo Huang, is a kind man with poor insurance performance. He met Shen Lu played by Jiang Yiyan, who wanted to play a game of pretending to be a couple with him, but he didn’t expect that with the deepening of the game, he fell in love with Shen Lu, who was cute and playful. Shen Lou "played" there again and again, telling him to dress up as ET, play the gigolo and touch the tiger’s ass, and he silently supported him, as if Big Wolf loved Hong Tailang with no regrets. It’s no wonder that some viewers who have seen the movie think that Pretending to be a Lover seems to be a ‘ Wife number ’ The prequel of "How Big Big Big Wolf Made".

    In order to match this theme, in the first poster released on the day of the press conference, Bo Huang has two more "wolf ears" on his head. He smiles badly, just like a real-life version of "Big Big Wolf". In this regard, the film said that "Pretending to be a couple" may not feel really in love literally, but in fact, the two protagonists are sincerely involved, and the film wants to tell a true love story through the shell of a comedy. Therefore, in the poster, the film chooses the image of Big Wolf to explain the characteristics of "true feelings, true love and true character" played by Bo Huang. At the same time, the four words "pretend to be lovers" on the poster are watered with chocolate, and the film also expresses that it wants to highlight the sweetness and beauty of love.

The Music of Pretending;

Bo Huang sang "Extras" for the first time.

    For the sake of "Pretending Couples", Golden Horse Film Emperor sang the theme promotion song "Extras" for the first time in the film. Part of this lyric song was tailored for Bo Huang by the famous music producer Cang Yanbin, with lyrical style and slightly sad mood. As soon as Bo Huang spoke at the scene, many audiences were amazed: It turned out that Bo Huang sang so well!

    In fact, Bo Huang did a lot of things before he became famous, one of which was a singer. After he turned to be an actor, he temporarily put aside his music. After he successfully created many roles in the film and his acting skills were recognized by the audience, this time Bo Huang returned to his old job and sang again. However, I didn’t expect the genre of "Extras" to be different from his humorous and grassroots screen image. With the MV picture edited by focus plane, people feel like crying.

    In the movie, Bo Huang and Jiang Yiyan, as "pretend lovers", go beyond the process of falling in love, such as meeting and pursuing, and directly enter a sweet state. At the request of Jiang Yiyan, Bo Huang played ET, dancer and boxer, just like an "extra", trying his best to make Jiang Yiyan laugh. "My" extras "and" Pretending to be lovers "are actually very compatible. I always think that we may not pretend to be lovers in life, but we are all extras in life. Therefore, this song can’t show off its skills, can’t exaggerate, and can only be very peaceful, because this is life. " Bo Huang explained the song.

The best friend of Pretend

Zhang Mo turned into an emotional expert.

In the movie, the former "six sons" (middle characters) suddenly became urban men and emotional experts. The boss asked him how many girlfriends he had, and he proudly said "so much!" . At the press conference, Zhang Mo also admitted that he was an emotional expert in the film, specifically answering emotional questions for the role played by Bo Huang: "In fact, sometimes I wonder, why did the director ask me to play this role? I haven’t experienced much emotion, so how did I become an expert?"

At the same time, Zhang Mo, the best friend of the movie character, often puts on a mask and listens to symphonies, which Zhang Mo is very supportive of. "I remember that my skin was particularly good in Yunnan, because filming was just painting my face, cucumber mud and deep-sea mud, which were very moist. And most of the plays are either lying down or asleep, listening to the symphony. So this play is very cool. "

Related information:

Bo Huang’s "Pretending to be a Couple" was abused by Jiang Yiyan for wearing a transparent costume and dancing.

In order to let the fans "*** on top", Lantu Car used a "****** method"

6On the weekend of 19th, the opening of Wuhan Jiangchen Tian Street, the largest and highest-positioned "city-level Chaoshang Cultural and Social Cultural Center" in Central China, and the first TOD urban complex in Wuhan, attracted countless citizens to "clock in". Interestingly, many parents who came to see the "HELLO KITTY Modern Era China First Exhibition" were "planted grass" by the Lantu space at the entrance. Many children surrounded the Lantu FREE (parameter Shu picture) (priced 313,600 – 333,600 yuan) that was listed at the same time that day and refused to leave for a long time.

The free space on the second floor is even more lively: not only does it gather a large number of customers and fans, but it also holds a unique "dialogue": Lu Fang, CEO of Lantu Automobile, Lantu Automobile CBO Lei Xin and other company executives incarnate as "product expert team MATE" to personally answer various "tricky" questions raised by booking users. The four limited-time rights announced on the spot for "Dading users" (exclusive luxury package, 3-year 0-interest car purchase, lifetime free charging and 3-year value preservation redemption) also aroused the enthusiasm of many prospective car owners, and the scene was very active.

Automotive News Agency understands that such communication will be just the beginning. With the opening of 7 Lantu spaces in 6 cities at the same time on June 16, Lantu has opened 14 directly-operated stores in 10 cities across the country. It is expected that by the end of this year, more than 50 direct sales channels will be established across the country, covering 20 core cities. At this time, Lantu Auto executives will also rush to these cities to listen to the voices of local users and make friends with users.

Such a down-to-earth scene, I believe that everyone will only see it in the "territory" of new car-making forces such as Tesla and NIO in the past; and Lantu FREE has made many "old drivers" in the media circle shine in terms of appearance, workmanship, and driving quality. You know, when DONGFENG MOTOR CORPORATION (hereinafter referred to as "Dongfeng Company") ‘s high-end electric brand Yoyah (referred to as "Lantu") was established on July 17, 2020, it was also complained that it was "old-fashioned" and "too traditional", and many people had doubts about whether Dongfeng Company, the "first to eat crabs" among central enterprises, "can successfully transform?" "Can it make high-end electric vehicles?"

Everyone must ask, why did the Landscape change so much in just one year?

1.

Product Power Transformation: LetLandmap is worth itusertrust

After arriving at Wuhan Tianhe Airport, when they saw that the pick-up vehicle was Lantu FREE, "Automotive News Agency" and others were quite surprised, they put forward various questions and requirements to the driver like a barrage: "This workmanship is very good, far beyond my expectations, which factory did it?" "What is the speed? 120 (km/h)? The filter shock is good, and the chassis is very solid." "If you turn on the’sports mode ‘, the triple screen will come down, right? Come on, come and experience it quickly!"

In fact, Lantu FREE, which is positioned as a "performance-level intelligent electric SUV", has already started a 40,000-kilometer long test across 13 cities in 9 provinces and opened in-depth test drives to citizens in 12 cities across the country. Of course, it dares to be so bold to let the "picky" media experience rest assured. While creating an intelligent experience that fits the user, Lantu FREE also focuses on performance, comfort and luxury. Lantu FREE provides two power solutions of extended-range electric and pure electric, with 5 driving modes, equipped with the world’s first one-piece lifting triple screen, front and rear multi-link independent suspension, air suspension and other high-end configurations. The NEDC comprehensive battery life can reach up to 860 kilometers, and the 100-kilometer acceleration is 4.5 seconds. It is the selling points such as power performance, driving comfort, and extreme control that have made many consumers choose this "new benchmark of domestic products" in smart electric vehicles.

"Automobile News Agency" learned that as of now, the "TOP5 cities" that have booked Lantu FREE are Wuhan, Shanghai, Chengdu, Beijing and Guangzhou. The first batch of users accounted for 72% of male users, 28% of female users, and 85.9% of household users. The 30-40 age group has become the "main force". In terms of models, 81.1% of users chose the extended range version without battery life anxiety, and 69% of users chose to upgrade the "exclusive luxury package" (including air suspension and panoramic canopy, etc.).

Of course, the current biggest strength of Landmap FREE still comes from Dongfeng’s strong endorsement.

Admittedly, as a player of the "national team" and a member of the "millionaire club" of one of the top three Chinese automobile groups, Dongfeng’s "voice" and popularity in the field of new energy vehicles are not as good as that of new car manufacturers and some first-mover independent brands, but what is less known is that Dongfeng is not a "new player" in the electric vehicle industry.

As early as 2001, Dongfeng established China’s first enterprise specializing in the R & D and industrialization of electric vehicles – Dongfeng Electric Vehicle Joint Stock Company (reorganized as Zhixin Technology Joint Stock Company in September 2019, referred to as "Zhixin Technology"), which has achieved many technological breakthroughs and accumulation in the core three power and other fields. In 2016, Dongfeng began to lay out the entire value chain of the three power systems, and has accumulated rich experience in production and manufacturing by supporting Dongfeng’s own brands, Dongfeng Nissan, and Dongfeng Honda within the group, and supplying Zotye, Geely, and BAIC Foton externally.

The predecessor of Landmap, the H Division, has not "built cars behind closed doors" since it was secretly established in 2018. In addition to the "technical backing" created by Zhixin Technology System and Dongfeng Corporation’s Prospective Technology Research Institute, it has also reached in-depth cooperation with top supply chain systems including Huawei, Bosch, Tianhe, and Tencent in a short period of time, building a business value community. This means that when Dongfeng Corporation officially disclosed Landmap last year, this seemingly young high-end electric vehicle brand had already fully integrated the rich experience of mature car companies and the flexible innovation mechanism of new car companies. This is different from the "play" of many traditional car companies, but coincides with the new car companies.

"We rarely say that Lantu is a car company, but a user-based enterprise. The most fundamental thing is that we want to serve users, understand their needs, and operate their needs," said Lu Fang, CEO of Lantu Automobile. "All business logic of Lantu is designed around users. Traditional car companies are more about meeting the functions of products, but now what Lantu does is to meet the needs of users, which is very different in business architecture and business logic." Because of this, as China’s "new car-making strength", Lantu Automobile naturally has its own unique feature – from the perspective of users, so that more fuel owners can accept and adapt to smart electric vehicles at a lower learning cost.

At present, the biggest advantage of smart electric vehicles to attract most fuel owners is "intelligence". In this regard, Landmap does not blindly raise the level of intelligence, but fully considers the user’s high-frequency usage scenarios, and provides the most suitable driving habits, the most commonly used, and the most convenient intelligent driving assistance functions to the owner. For example, for high-frequency scenarios such as urban congestion, high-speed cruise, and night driving, Landmap FREE provides 20 intelligent driving auxiliary features such as ACC full-speed domain adaptive cruise, LKA lane keeping assistance, and AEB automatic braking, and is equipped with the NVS night vision system that is rarely equipped with models.

During the experience of "Automotive News Agency", I noticed that during the driving process of Lantu FREE, the camera in the car will always pay attention to the driver. Once it is found that its line of sight deviates from the driving direction for a certain period of time, the VOYAH Attention Awakening Mode will activate the voice and prompt tone to remind the driver to find a rest stop for rest. Of course, the driver can also respond "I’m fine" and "I’m not tired" to disarm the warning. Although this function still has room for optimization, it is not difficult to see Lantu’s Internet thinking from it.

In response to users’ complex parking "pain points", Landmap FREE fully considers various parking scenarios, not only supports common vertical and lateral parking spaces, but also can cope with complex scenarios such as 45 ° and 60 ° oblique train spaces, ramp parking spaces, etc. It is currently the only model that supports oblique train head parking, realizing the most fully automatic parking scenarios currently covered.

"As a data-driven, technology-driven, user-driven company, what Lantu needs to do is to drive the development of the automotive industry with the most advanced technology. In this era of fierce competition, if you are not fast enough and advanced enough, you are likely to be eliminated." But at the same time, Lu Fang also stressed that Lantu and users need to create a symbiotic relationship of mutual growth, not a simple business relationship, so "we must not toss users, then we can only toss ourselves. Although a technology may not be 100% safe, we must strive to achieve 99.9% or even higher security, otherwise how can consumers feel at ease? Maybe colleagues always say that I am not very traditional, but when it comes to security, I am really traditional."

It is worth mentioning that in terms of autonomous driving technology, which has attracted much attention recently, Lu Fang promises to open data to users in the future (under the premise of ensuring the privacy of car owners), and to conduct product co-creation: "But we can’t treat users as our experimenters, which is unfair to users. We have plans for future autonomous driving technology, but on the one hand, it depends on laws and regulations, and on the other hand, it also depends on the real needs of users. If some driving technology can reduce your driving burden, I think it may be necessary, but let you completely increase the burden on your heart. When I’m driving, you always remind me that I don’t think it’s a good experience. So we still have to start from the perspective of experience."

"At present, we are in an era when domestic products are just right, and Chinese brands are experiencing the rise of brands. We hope to provide users with products and services that are’value for money, price is credible, buy without regret, use without worry, empower life, and harvest friendship ‘.’" For Lantu FREE, Lu Fang’s confidence is not without reason: as the official mass production of Lantu FREE on June 30 is approaching, the Lantu automotive team is working with partners to carry out a series of measures such as exquisite Quality Standard matching, special characteristics full guarantee risk investigation and confirmation, mass production supervision, and key supplier partners’ in-factory promotion activities to ensure high-quality delivery of parts during mass production. Whether Lantu can "become famous in one battle" can be described as this move.

2.

Transforming service capabilities: turning every user into a partner

"The development of China’s auto industry is inseparable from the growth of consumers. Now consumers, especially new energy owners, have a lot of thinking and research on cars, technologies, and future travel lifestyles. Their expectations are not only high-quality products and advanced technologies, but also hope that car companies will eventually bring a new lifestyle to them." Lei Xin, CBO of Lantu Automobile, pointed out in an interview with Automotive News Agency that Lantu’s goal of reaching users through "direct sales mode + APP" is being realized. While it can meet user requests faster, some "die-hard fans" have participated in the development process of new models and put forward many useful suggestions.

In fact, in the eyes of many media, thanks to the strong endorsement of Dongfeng Company, the product strength is not the shortcoming of Lantu, a young brand – after all, the Lantu FREE of extended range and pure electric "dual support" is born to solve the anxiety of users. It is also very targeted in the dimensions of intelligence, performance and comfort, and the whole series comes standard with many luxury equipment, which is comparable to a number of competitors. But in shaping brand perception and building a good reputation among seed users, Lantu does have a lot of homework to do.

To this end, like many new car-making forces, Landmap has built a marketing system and after-sales services system based on the direct sales model. Focusing on the core of "user-centered", Landmap has built APP and Mini Program online, established flagship stores, Landmap space, delivery service center, and full-function user center offline. Four different forms of stores, and built a product expert team MATE listens to users’ voices in direct-operated stores across the country. Later, Landmap will also meet user requests through continuous OTA.

Careful netizens will notice that the "C position" on the first floor of many popular shopping malls is no longer the "exclusive" of luxury or fast-moving consumer goods stores. Tesla, NIO, Ideal, Xiaopeng and many other smart electric vehicle brands have followed, together with Apple, Huawei, Xiaomi and other 3C products, becoming the new "image responsibility" in the market. However, Lantu is still the first to create a high-end new energy brand among traditional car companies and adopt a direct sales model.

In terms of location selection of direct-operated stores, Lei Xin revealed that on the basis of full insight into consumer needs, Lantu follows the three elements of "being closer to the user’s home life circle, closer to the user’s entertainment business circle, and closer to the user’s work circle": "Affected by urban development, now 4S stores are slowly turning to the suburbs, making it inconvenient for users to see and buy cars. Opening urban spaces in high-end supermarkets can be close to the user’s living radius and life circle, and there is no need to go to the suburbs. For example, Shanghai Moon Bay Lantu Space is in a community, at the user’s doorstep. We can bring users the most convenient and favorite brand experience and communication method in a way that is more convenient for users to contact."

"Users can conveniently learn about information and products online, and quickly experience offline, so that users can communicate with us as partners, relatively easily. Everyone sits and drinks coffee, and is tired and rests to read books. In a sense, visiting direct-operated stores can become a way of life, rather than simply completing a purchase as before. Compared with traditional 4S stores, this is actually a fundamental change." Lei Xin also stressed that under the new retail model, the information and services related to products (vehicles and car services, etc.) must be direct, transparent, unified and of high quality. " For example, after users place an order with one click on the official Lantu Auto APP, they can see the whole process information of the vehicle from order generation, matching, manufacturing, logistics, and delivery. They can track it at any time and control it freely. "

Different from the traditional one-time buying and selling relationship, what Lantu Auto hopes for is long-term interaction, which is to cultivate "seed users" and cultivate the core user circle. "Seed users" are the first ripples that Lantu provokes in the market. They follow from Lantu’s first product and become strong advocates, and then the ripples of the second and third circles come. As Lantu Auto adheres to "user orientation" and "co-construction and sharing", actively responds to user concerns, and actively builds a platform for customer engagement of Lantu affairs, private domain traffic is increasing, and user identity is also forming.

It is worth mentioning that Lantu’s direct sales model also has a great "ambition" that is, like the founder of the 3C direct sales model – Apple Store, "it reflects the employee-centered corporate culture, attaches great importance to employee benefits and satisfaction, and then cultivates every employee into a’evangelist ‘of the brand."

"All customers who come to the store will feel our humility (Modest), positivity (Active), teamwork (Teamworking) and vitality (Energetic). We look forward to becoming partners on each other’s life path with customers, and jointly create a beautiful taste life with true zero anxiety." The head of Lantu Space Shanghai Ruihong Tiandi Moon Bay Store previously introduced to Auto News Agency: MATE culture is not only to reshape the relationship between employees, but also to become like-minded partners. More importantly, it can bring high-quality warm services to users, so that the brand value and product value of Lantu can be truly reflected through user operation. " Our entire team is building the Landmap MATE partner culture, which is to establish a relationship like classmates, family, and friends. When we are together, we don’t just come to do a job, it is best if you are the sales champion. I hope that everyone can make friends here, like family, discuss things together, learn together, make progress together, help each other, and realize value together. "

Write at the end

"The concept of user enterprise is easy to be accepted by everyone, but it is still very difficult to really achieve it." Unexpectedly, Lei Xin also put forward this request before the end of the interview: "I don’t have enough time to communicate today, but I still hope that everyone can give any opinions and suggestions on the product and experience link." For the future scale of the company and the market share of the product, Lantu neither talked about the vision nor "painted a big cake" (the only small goal is also very frank, that is, after the delivery of Lantu FREE, the sales volume will exceed 10,000 units quickly), but as a year ago, as far as possible to collect the most authentic views of prospective owners, potential customers and the media (even welcome "complain").

In the opinion of Automotive News Agency, it is this professional, honest and pragmatic attitude that subtly changes everyone’s opinion of Lantu – making more and more people in the industry start to look forward to it, and making more and more consumers willing to try Lantu FREE to see how much surprise it can bring.

– END –

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Wang Jianlin’s first response to the Spanish building incident: Can’t afford to hide

  China Central Broadcasting Network Beijing May 23rd news (reporter Liu Fei) According to the Voice of China "News Evening Peak" report, Wanda Group’s purchase of the Spanish building and investment in reconstruction can be said to be twists and turns. The event has been reversed several times. In 2014, Wanda Group bought the Spanish building for 265 million euros. But since then, there have been reports that the renovation plan has been resisted by the local municipal government and some citizens. Earlier this year, it was exposed that Wanda Group was going to sell the building.

  These have repeatedly pushed Wanda Group and its chairperson Wang Jianlin to the forefront of public opinion. Last night, in an interview show, Wanda Group chairperson Wang Jianlin responded to this, saying that he could not afford to be offended and hide, but he did not rule out the possibility of "continuing to do it".

  The Spanish Tower is located in Madrid, the capital of Spain, and is a local landmark. However, after the 1970s, the function of the building began to shrink and changed hands several times. In 2014, the building welcomed a Chinese buyer. Wanda Group bought the Spanish Tower from Santander for 265 million euros. Wanda Group’s development department staff said in an interview with the media that the renovation plan is due to the consideration of building quality. The best solution is to demolish the building and restore it inch by inch to ensure that there will be a high-quality landmark building in the next 40 or even 100 years.

  But since then, it has been reported that Wanda and the local government cannot reach an agreement on the renovation plan of the Spanish building. The Madrid Local Historical Heritage Committee asked to keep the original appearance of the west side of the building and the facade on both sides of the side; some local citizens established an "anti-Wang Jianlin demolition and reconstruction" website, and within a few weeks, it won the support of the 70,000 citizens. Wang Jianlin said that from the cost point of view, if it can be renovated, he does not want to rebuild. "Experts in Spain have identified that due to the non-use of the reasons, a lot of steel bars inside are corroded, and this building can no longer bear the load and must be demolished. It is not my opinion. As for me, I went like a’local tyrant ‘and said that this building can still be used. How can I demolish it and start again? Isn’t it more cost-effective to renovate this building a little bit? The cost of demolition and reconstruction is higher, but there is no way. "

  Facing resistance from the local municipal government and some citizens, Wang Jianlin said that no more investment would be made, and another tourism project originally planned for Spain would also be "moved."

  Wang Jianlin said frankly, "I didn’t expect that as soon as the general election was held, the government that sold me this building and signed the agreement would step down. The opposition party that came up said no, no, no. After negotiating with him for a long time, it was no. I told my colleagues in the overseas center that since we said no, we can’t afford to be offended. We can hide, sell it, and let’s leave. We announced that this building is going to be sold and will no longer be invested. And a bigger tourism project that was originally scheduled for Spain has now moved to France."

  However, according to local media reports, the local government is concerned that the news of Wanda’s sale of the Spanish building will make other interested investors in Madrid worried. Wang Jianlin said that due to factors such as local employment pressure, the local area is still discussing, and if an agreement is reached, it will not be ruled out to continue the project. "The [local] government has now come to discuss with us that you still continue to do it, and it can be demolished, so we are now waiting for him to give us a final official letter. You say whether we can rebuild, and it is not ruled out that we will go back and fix it. After all, this location is important. We will not have trouble with money."

  As for the twists and turns of the Spanish building investment project, Wang Jianlin said that it is necessary to keep in mind the lessons. You cannot invest in projects without planning permission in the future. It is also a lesson for Chinese companies to keep in mind.

  Analyzing Wanda Group’s investment in the Spanish building, Chen Fengying, director of the Institute of World Economics at the China Institute of Contemporary International Relations, said that Chinese companies should pay attention to political, legal, economic and other issues when they go out. The first is the change of regime. Such cases often occur internationally. The second practical issue is the issue of legal procedures. There is still a certain gap between China and the world, especially in the West. The last one must pay attention to the economic situation in this region. If there is a problem with the economic situation, they will be xenophobic, and changes in their mentality will also affect the normal progress of the merger and acquisition case.