标签： 阿拉 后花园 龙凤

Kanu strikes again six years later： What are the doorways for naming typhoons？

　　This year’s No.6 typhoon "Kanu" is approaching the east China coast.

　　"This is ‘ Kanu ’ This typhoon name was used for the fourth time. " Experts from Zhejiang Meteorological Department told The Paper on July 31st that the Typhoon Committee of the World Meteorological Organization (WMO) decided to adopt a unified naming system for tropical cyclones (typhoons) in the northwest Pacific Ocean and the South China Sea from 2000, and 10 names were put forward by 14 countries and regions concerned, including Chinese mainland, Cambodia and Japan, with a total of 140 names for recycling.

　　According to reports, there are corresponding specifications for typhoon naming, such as pinyin is no more than 9 letters, Chinese names are composed of 2-3 Chinese characters, names should be easy to spread by the media, without inappropriate meanings, and commercial brands cannot be used. The 10 typhoon names provided by Chinese mainland include anemone, ginkgo, Fengshen, cuckoo, Mulan, Wukong and so on.

　　"Kanu" is a typhoon name provided by Thailand, which means jackfruit. It has been used three times. In 2005, the 15th typhoon "Kanu" attacked Zhejiang directly and landed on Luqiao on September 11th, causing serious disasters. The No.7 tropical storm "Kanu" in 2012 landed on the southern coast of Jeju Island in South Korea on July 18th. In 2017, the No.20 strong typhoon "Kanu" landed on Luzon Island in the Philippines in mid-October, moved into the South China Sea, and landed in Xuwen, Guangdong with a strong tropical storm.

　　"There are always 140 names on the naming list, but there are updates — — If the typhoon causes particularly serious disasters or casualties, the name will be changed, such as super typhoon ‘ Sang Mei ’ ‘ Mangosteen ’ Wait, a new name will be submitted by the country or region that provided the name. " Meteorologists told The Paper that there are generally twenty or thirty typhoons a year, and 140 names are recycled once every five or six years. This year, the name of Typhoon No.5 "Du Surui" has been used for the third time, which is provided by South Korea and refers to a bird of prey.

　　"Kanu" was formed in the east of the Philippines and strengthened to typhoon level on the 30th. At 17: 00 on the 30th, its center is located on the ocean surface about 850km southeast of Naha, Ryukyu Islands. It is expected to move to the north-west at a speed of 20km per hour, and then move to the northwest on the 31st, with the intensity gradually increasing, and the strongest typhoon can reach strong typhoon level or super typhoon level (50-55m/s, 15-16). On August 1st, it will move into the East China Sea and approach the east China coast.

Hundreds of people died in Lebanon bombing! Hotel monitoring records the instant images of the explosion.

　　Cctv newsAccording to Agence France-Presse, at least 149 people were killed, 5,000 injured and dozens of others were missing in the explosion in Beirut port area of Lebanon on the 4th. Reuters reported that the death toll was 145, and this number is likely to continue to rise.

　　News scene: the moment of explosion, the moment of shock

　　After the explosion in the port area of Beirut, the capital of Lebanon, more eyewitness videos and surveillance videos showed the moment of shock when the explosion occurred.

　　The video provided by Reuters shows that on the 4th, in a hospital in Beirut, a parturient was being pushed into the delivery room, and her husband was filming a mobile phone video. At this time, an explosion occurred in the port area, and the glass of the delivery room was shattered by the shock wave, and the delivery room was in a mess. Fortunately, in the end, the child was born smoothly and the mother and child were safe.

　　Another video comes from a surveillance video of a hotel in Beirut. The video shows that the boss and employees of this hotel felt the explosion in the distance and got up to wait and see. Unexpectedly, there was a second violent explosion, and the explosion shock wave shattered the glass curtain wall, so they hurriedly escaped, and the office area was in a mess at this time.

　　This video was shot after the explosion. The city that just experienced the explosion was shrouded in thick smoke, and a huge red smoke rose in the distance, which was shocking.

　　Lebanese military arrested 16 port employees involved.

　　At present, the investigation on the cause of the explosion accident in Beirut port area continues. On the 6th local time, the Lebanese government took a series of measures against the relevant personnel involved in the port area and arrested 16 port employees involved.

　　On the 6th local time, the Lebanese military judiciary arrested 16 port employees involved, and said that it would investigate relevant incidents and personnel. Earlier, the Lebanese government had asked the military to take action and put under house arrest all port officials responsible for supervising and guarding warehouses since 2014.

　　Lebanon freezes bank accounts of seven Beirut port officials

　　According to Lebanese media reports, Lebanese State Prosecutor Oeidat issued a travel ban on seven people, including the general manager of Beirut Port and the Lebanese Customs Commissioner. At the same time, the Special Investigation Committee of the Central Bank of Lebanon announced the freezing of direct or indirect bank accounts related to them and the lifting of the relevant bank secrecy system.

　　The second largest port in Lebanon temporarily replaced the function of Beirut Port.

　　Tripoli, the second largest port in Lebanon, said on the 6th that it is ready to temporarily replace the function of Beirut port and prepare to receive international aid ships and commercial transport ships sent to Lebanon.

　　Former captain of the cargo ship involved: The cargo ship was diverted to Beirut.

　　Earlier, according to several Lebanese government officials, ammonium nitrate, a dangerous chemical that may cause an explosion, was found missing from a cargo ship named Rothers about six years ago.

　　On the 6th local time, Boris Prokoshev, the former captain of the "Rothers", said in an interview with the media in Russia that the freighter was diverted to Beirut. If he had known this was happening, he would never have boarded the freighter.

　　It is reported that after the cargo ship docked at Beirut port, it was seized due to port fee disputes, and the captain and four crew members were also detained for about 11 months. After that, the owner of the freighter and the owner of the goods gave up the freighter and the goods respectively. This batch of dangerous chemicals was transferred to the warehouse in the port area. The cargo ship Rothers also docked near the explosion site.

　　It is reported that "Rothers" changed hands many times and was bought by a company run by Russian businessman Igor Grechushkin in 2012. On the 6th local time, the Cyprus police asked Grichushkin at his home at the request of Interpol. The investigation is still in progress.

After the rumor of Cecilia Cheung’s ＂three births＂, he first took a photo of his slim figure and beautiful legs.


1905 movie network news Recently, aroundCecilia CheungRumors of giving birth to "triplets" in secret kept on, but Cecilia Cheung didn’t respond to them. On December 15th, Cecilia Cheung took photos through social platforms and released several beautiful photos in succession. In the photo, Cecilia Cheung is dressed in black with black sunglasses, which is very cool. Black "cobweb" stockings show beautiful legs, sharp chin, slim figure, and seem to be in a good mood.

Notice of the General Office of Hainan Provincial Committee of the Communist Party of China and the General Office of Hainan Provincial People’s Government on Printing and Distributing the Provincial

General Office of Hainan Provincial Committee of the Communist Party of China   General Office of Hainan Provincial People’s Government
On the issuance of "2024 provincial people’s livelihood"
Notice of the project
Qiong Ting Zi [2024] No.9


Party committees and people’s governments of cities, counties and autonomous counties, departments of provincial party committees, departments of provincial state organs and people’s organizations:

"2024 Provincial People’s Livelihood Practical Project" has been decided by the third session of the Seventh People’s Congress of Hainan Province, and is hereby issued, and the following requirements are put forward for the implementation:

First, effectively improve the political position and ensure the improvement of people’s livelihood.The 20th National Congress of the Communist Party of China put forward the idea of people-centered development. The eighth provincial party congress made it clear that it is the starting point and the end result of Hainan Free Trade Port to let the people live a good life. In 2024, the provincial people’s livelihood practical project was decided by the provincial people’s congress deputies for the first time. This is an important measure for the provincial party committee and government to fully implement the spirit of the 20th Party Congress and promote the democratization, scientificization and legalization of decision-making on practical projects for people’s livelihood, which fully reflects the wishes and demands of the people. Relevant departments directly under the provincial government and cities and counties should earnestly improve their political positions and strengthen coordination and cooperation. The whole province should play a game of chess and unite as one, and do a good job of implementation with heart and affection, so that the people can have more sense of gain.

Second, carefully formulate the work plan and carefully deploy and promote it.The lead responsible department of the project should carefully formulate the work plan, subdivide the work tasks, implement the work responsibilities, and the main person in charge should personally grasp and organize the project implementation, and consciously accept the supervision of the National People’s Congress in the work. It is necessary to strengthen communication and docking with the relevant special committees of the Provincial People’s Congress and the relevant working committees of the Standing Committee of the Provincial People’s Congress, actively cooperate with the supervision of the People’s Congress, submit the implementation of the project as required, and implement the supervision requirements of the People’s Congress. Cities, counties and project implementation units should conscientiously implement the project according to their respective functions, accelerate the implementation of the project, and form a joint effort. In principle, within 30 days after the approval of the departmental budget in 2024, the project task plan and fund arrangement plan will be decomposed and distributed to cities and counties, and copied to the General Office of the Standing Committee of the Provincial People’s Congress, the General Office of the Provincial Government, the Provincial Department of Finance and the Provincial Audit Office. The project implementation will be started before the end of March 2024, and the practical work of people’s livelihood will be basically completed before the end of November 2024. It is necessary to increase publicity, improve social coverage and public awareness, and ensure that the people can understand policies in a timely and accurate manner and enjoy benefits.

Three, improve the supervision and evaluation mechanism, improve the quality and efficiency of work.The general office of the provincial government should carry out regular supervision on the practical projects of people’s livelihood at the provincial level, make regular assessment reports, and report the project progress and existing problems to the provincial party committee, the provincial people’s congress and the provincial government as required. The Provincial Department of Finance should ensure the funds and arrange the project funds in full. The Provincial Audit Office should do a good job in follow-up audit, conduct a special audit on the development of provincial livelihood practical projects and the management and use of funds, and ensure the compliance and efficient use of funds. Provincial departments and cities and counties should strengthen performance management evaluation, strengthen supervision and inspection, and rectify problems in time. The completion of the provincial livelihood projects will be regarded as an important basis for the assessment of the relevant provincial departments and cities and counties. The main responsible persons of the relevant provincial departments and cities and counties who have not completed the tasks at the end of the year should explain to the people of the province through the media.

General Office of Hainan Provincial Committee of the Communist Party of China   General Office of Hainan Provincial People’s Government
February 8, 2024

(This piece is publicly released)

Provincial People’s Livelihood Practical Project in 2024

First, free vaccination against hepatitis B.

Vaccinate the 20-40-year-old people who have not been vaccinated with hepatitis B vaccine or have no protective antibody against hepatitis B free of charge in the province. The estimated number of people vaccinated in the whole year is 150,000.

Second, increase the number of infant care places

Social institutions, employers and public kindergartens were encouraged to participate in the construction of nursery services for children aged 0-3 through the way of "substituting awards", and 6,250 new places were added throughout the year.

Three, care for women with difficulties in cervical cancer and breast cancer rescue plan

Give treatment and assistance to women with difficulties in urban and rural areas who have been diagnosed with "two cancers" or precancerous lesions.

Four, public primary and secondary school classroom (function room) air conditioning configuration

Complete air conditioning installation for more than 7,000 classrooms (function rooms) in no less than 200 public primary and secondary schools, and implement line transformation and power expansion for relevant schools.

V. Improving rural travel conditions

The province has implemented 116 rural highway flood bridges and four or five bridges, including 43 flood bridges and 73 four or five bridges. The province has implemented a refined upgrading project of rural road traffic safety facilities of about 790 kilometers, and added and improved road safety facilities.

Six, 0-6 years old children in autism spectrum disorder digital therapy intervention.

To provide digital intervention rehabilitation services for no less than 1,000 children aged 0-6 who are diagnosed with autism spectrum disorder and developmental retardation.

Seven, free disability assessment and payment of living allowance for rehabilitation training of disabled children from difficult families.

Free disability assessment will be carried out for household registration personnel in designated hospitals and professional medical institutions in our province, and living allowance will be paid to disabled children aged 0-6 years old from poor families who are trained in the rehabilitation project filing institution for disabled children in our province.

VIII. Community Rehabilitation Services for Patients with Mental Disorders

Provide free rehabilitation services such as medication training and relapse prevention training for no less than 2,000 patients with mental disorders in the province, and help patients with mental disorders improve their self-care ability and social adaptability.

Nine, outdoor workers service station (trade union station) construction

Through the way of "self-construction+co-construction", 200 outdoor workers’ service stations (trade union stations) have been newly built in the province to solve the problems of outdoor workers’ difficulty in heating meals, drinking water, resting and going to the toilet.

X. Happy dining table for the elderly

Relying on various community pension service facilities, unit canteens, social catering enterprises, etc., support cities and counties to build 82 elderly canteens.

The Bank of China Association released the list of the top 100 banks in China in 2022： 33 banks ranked unchanged and 3 banks entered the list.

　　China Net Finance June 21st (Reporter Zeng Qiang) The China Banking Association (hereinafter referred to as "BOC Association") released the "Top 100 Banking Companies in China in 2022" yesterday. It is reported that this is the seventh consecutive year that the China Banking Association has released the list, which follows the principle of simplicity, objectivity and professionalism, refers to Basel III and the relevant requirements of the regulatory authorities, and ranks by the net core tier 1 capital, and comprehensively displays the operation scale, profitability, operational efficiency and asset quality of the top 100 banks in China. The list data mainly comes from the public annual reports of commercial banks, and covers all types of Chinese commercial banks. In 2021, the total assets of listed banks accounted for 89.67% of the total assets of commercial banks, creating 96.84% of the net profit of commercial banks, including 6 large banks, 12 joint-stock banks, 60 city commercial banks, 21 rural commercial banks and 1 private bank.

　　China Net Finance reporter combed, compared with the "Top 100 Banking Companies in China in 2021" released by the Bank of China Association in July 2021, among the 100 commercial banks shortlisted in the "Top 100 Banking Companies in China in 2022", 33 banks have maintained their rankings, and the number has increased by 8 compared with 2021; The ranking of 31 banks has risen, and the number has increased by 9 compared with 2021; There are 33 banks ranked backward, with 17 fewer than in 2021. At the same time, three new banks entered the list, and the number was the same as that in 2021.

(Source: China Banking Association WeChat WeChat official account)

　　Specifically, the ranking of the top 18 banks in the list released this time has not changed from that in 2021, and the ranking order is: Industrial and Commercial Bank of China, China Construction Bank, Agricultural Bank, Bank of China, Bank of Communications, China Merchants Bank, Postal Savings Bank, Industrial Bank, Shanghai Pudong Development Bank, China CITIC Bank, Minsheng Bank, China Everbright Bank, Ping An Bank, Huaxia Bank, Beijing Guangfa Bank, Shanghai Bank and Jiangsu Bank. The remaining 15 banks with unchanged rankings are: a stock bank in hengfeng bank; 11 city commercial banks including Nanjing Bank, Xiamen International Bank, Jinzhou Bank, bank of tianjin Bank, Harbin Bank, Zhongyuan Bank, Hubei Bank, Xi ‘an Bank, Huarong Xiangjiang Bank, Dongguan Bank and Xiamen Bank; Nanhai Rural Commercial Bank, Qingdao Rural Commercial Bank and Chongqing Rural Commercial Bank.

　　Among the 31 banks with rising rankings, Wenzhou Bank jumped the fastest, rising from 21 to 73; Followed by Weizhong Bank, which rose 13 places to 58th place. This is the second consecutive year that Weizhong Bank rose by more than 10 places, and in 2021 it rose by 12 places to 71st place. The remaining 29 banks that rose in the rankings were Hankou Bank, which rose by 8 places; Shenzhen Rural Commercial Bank and Zhejiang Tailong Commercial Bank rose by 7 places; Guangdong Huaxing Bank and Xiaoshan Rural Commercial Bank rose by 6 places; Taizhou Bank rose by 5 places; Changsha Bank, Dongguan Rural Commercial Bank and Qilu Bank rose by 4 places; Bank of dalian and Zhejiang Chouzhou Commercial Bank rose by 3 places; Shanghai Rural Commercial Bank, Suzhou Bank, Shunde Rural Commercial Bank, Jiangnan Rural Commercial Bank, Guangxi Beibu Gulf Bank, Changshu Rural Commercial Bank and Changan Bank rose by 2 places; Bank of Ningbo, Huishang Bank, Hangzhou Bank, Guangzhou Rural Commercial Bank, Guiyang Bank, Chongqing Bank, Wuhan Rural Commercial Bank, Zhuhai China Resources Bank, Urumqi Bank, Jiutai Rural Commercial Bank and Zijin Rural Commercial Bank rose by one place.

　　Among the 33 banks that have fallen back in ranking, Guangdong Nanyue Bank has the biggest decline in ranking, falling 11 places from the 80th to the 91st. The remaining 32 banks ranked backward were Jiujiang Bank and Langfang Bank, which retreated 7 places; Longjiang Bank retreated 6 places; Guangzhou Bank retreated 5 places; Jilin Bank, Guilin Bank and Zhangjiakou Bank retreated 4 places; Sichuan Bank, Hangzhou United Bank, Qingdao Bank and Lanzhou Bank retreated three places; Shengjing Bank, Beijing Rural Commercial Bank, Chengdu Bank, Bank of Zhengzhou, Gansu Bank, Hebei Bank, Jinshang Bank, Mongolian Commercial Bank, Weihai Commercial Bank, Tangshan Bank, Chongqing Three Gorges Bank and Foshan Rural Commercial Bank retreated two places; Zheshang Bank, Bohai Bank, Chengdu Rural Commercial Bank, Guizhou Bank, Jiangxi Bank, Kunlun Bank, Tianjin Rural Commercial Bank, Fudian Bank and Sichuan Tianfu Bank retreated by one place.

　　It is worth noting that in the list of the top 100 banks in China in 2022, three banks, Liaoshen Bank, Qinnong Bank and Ningbo Yinzhou Rural Commercial Bank, were newly added to the list, among which Qinnong Bank returned again and fell off the list in 2021.

Make good use of the short video as a ＂grass planting machine＂

In Hongyadong Scenic Area, Yuzhong District, tourists shoot beautiful scenery on Qiansimen Bridge. (Photo taken on February 15) Reporter Yin Shiyu Photo/Visual Chongqing

In Hongyadong Scenic Area, Yuzhong District, tourists shoot beautiful scenery on Qiansimen Bridge. (Photo taken on February 15) Reporter Yin Shiyu Photo/Visual Chongqing

Following the "Village Supermarket" in Guizhou, the barbecue in Zibo and the ice and snow in Harbin, the wind of traffic has blown to the northwest.

Since March, Tianshui Mala Tang in Gansu has been on the hot search list on major social platforms, "a bowl of Mala Tang, a city with fire". For a time, this northwestern town opened a "Mala Tang Special Line" and held a "Eating Festival" for Mala Tang … All kinds of fancy pet powder scenes are exactly the same as the "please-oriented market" in Zibo and Harbin.

This seems to be so familiar to Chongqing, which is well versed in traffic. As early as 2018, Chongqing was circled with the "8D Magic", and the total number of videos related to the city image reached 11.36 billion times, making it the "City of Tik Tok" ranking first in the country, with a fire tourism economy. In 2019, the National Day received 38.5961 million tourists, exceeding the total population of Chongqing, and because of measures such as "closing bridges" and "vacating a city", Chongqing became a "city".

Then, how to continue to manage the cultural tourism industry under the "flow"? What enlightenment does the popularity of "Tianshui Mala Tang" bring to the current Chongqing cultural tourism? In the past few days, the reporter has conducted an investigation on this.

A bowl of mala Tang set a city on fire.

Some people say that in the era of short video, traffic is like a pool, and different topics are rippling every day. For cities, the most intuitive and local elements are often the most "explosive".

Food is the most important thing for the people, and food is used to incite the flow, which has the function of "four or two", as in Zibo and Tianshui.

This round of Tianshui out of the circle can be traced back to February 13, a video of Tianshui Mala Tang released by a netizen. The attractive color and spicy taste of YOLO made netizens marvel that "it can make people drool through the screen", and its video quickly won millions of likes and was shared by 1.83 million netizens.

"Gansu Tianshui Mala Tang" quickly climbed the hot search list on major social platforms. At present, it has been played more than 1.39 billion times on social media such as Tik Tok, Weibo, Xiaohongshu and WeChat, and Tianshui has completely opened up a new world of traffic. Mala Tang lovers and food bloggers from all over the country flocked to Tianshui and traveled thousands of miles to eat a bowl of Mala Tang.

After becoming popular, the relevant departments in Tianshui responded very quickly, opening the familiar "pet powder" mode: painting walls and repairing roads overnight, organizing special car service at the airport, and opening a "mala Tang special line" …

Various scenic spots, hotels, travel agencies and so on in Tianshui have also taken action to send scenic spots tickets, cultural and creative products, accommodation concessions, local specialties and so on to foreign tourists.

Tianshui Municipal Government also held a special meeting to promote the service guarantee of "Tianshui Malatang", asking the whole city to seize the opportunity, take advantage of the situation, take full action, show full sincerity, make careful efforts, make careful arrangements and preparations, and make every effort to ensure the service, and strive to achieve "a bowl of Malatang promotes the great development of Tianshui".

Under the blessing of traffic, Tianshui’s cultural tourism market quickly became popular. In addition to the mala Tang shops that queue for several hours, Fuxi Temple, museums, Maijishan Grottoes and other places in the urban area have also attracted a large number of tourists.

The data shows that during the weekend from March 16th to March 17th, Tianshui received 435,900 tourists, including 136,800 tourists from outside the province, and the comprehensive tourism income was about 263 million yuan.

According to the "2024 Qingming Small Holiday Consumption Trend Report" released by Tongcheng Travel, Tianshui has entered the top ten of this year’s Qingming Small Holiday destinations, becoming this year’s "dark horse" destination.

The "Grass Planting Machine" in the Short Video Written Travel Market

From the track Liziba Station and Hongyadong in Chongqing, to the "Turkish Ice Cream" in Gulangyu, Xiamen, to the "Village Supermarket" in Guizhou, the barbecue in Zibo, and the ice and snow in Harbin … In recent years, short-sighted cases of burning one store, one road and one city have been common, and even have a profound impact on consumers’ travel habits and the marketing methods of the tourism industry.

In this regard, Zhang Qi, the general manager of Hongyadong Scenic Area, who is the first in the country to enjoy the traffic dividend, feels "not surprising". In his view, short videos can adapt to the fast pace of life in modern society, integrate different communication advantages such as words, pictures, images and music, bring users an immersive experience in a short time, and have the characteristics of low browsing threshold and strong experience, which can stimulate consumers’ desire to buy and have natural "adaptability" with tourism, food and other fields.

Zhou Zhaoxin, the project manager of the second factory of Erling, transformed the abandoned industrial site into the Wenchuang Park of the second factory of Erling 10 years ago, which caused a sensation in the whole country and was also the beneficiary of the first wave of short video traffic. He said that the moving feature of short videos lies in the personalized perspective and way of expression. From "planting grass" online to "pulling grass" offline, short videos have brought benefits to businesses, short video bloggers and tourists.

"Before going out, watch short videos as a guide; When traveling, taking videos to share experiences and experiences … Short videos have a natural’ close relationship’ with the tourism industry, and have quietly changed people’s travel habits, thus changing the’ traditional gameplay’ of the tourism industry and giving birth to new models. " Zhang Dawei, general manager of regional government affairs of Ctrip Group, said that at present, marketing through short videos has become the mainstream of the cultural tourism market, and it covers six major elements of tourism, namely "eating, living, traveling, buying and entertaining". First, it is a new trend to "plant grass" and then "pull grass".

Find the right traffic password and promote the modernization of communication ability

In fact, not only at home, but also around the world, world-class tourist cities are all cities with strong communication ability and influence.

As an early batch of "fire up", Chongqing has made many beneficial explorations in recent years.

Our city has held three consecutive Chongqing cultural tourism photography and short video competitions, and successfully launched a large number of outstanding works, such as "Come to Chongqing, spoil you more", "Yunhai Chongqing" and "Canoe has crossed Chung Shan Man".

It is worth mentioning that in January this year, Beijing Normal University’s New Media Communication Research Center, China Daily Network, Guangming.com and Beijing Normal University’s Education News and Media Research Center jointly released the Report on the Construction of Overseas Network Communication Power in China in 2023. The top ten cities are Shanghai, Beijing, Hangzhou, Shenzhen, Chongqing, Wuhan, Chengdu, Guangzhou, Shaoguan and Tianjin. This is also the top ten list of China’s overseas network communication power.

Hongzhong Zhang, dean of the School of Journalism and Communication of Beijing Normal University, one of the publishers of this report, said that the reason why Chongqing can "do it" in this investigation of communication power is that the communication content of the city is diversified, and it is no longer limited to homogeneous contents such as tourist scenery, but shapes the image of the city by showing unique cultural symbols, economic strength, scientific and technological achievements, natural landscape and historical details. In the form of communication, short video has been widely used, which vividly shows the landscape and culture of the city through exquisite images, dynamic scene switching and rich colors.

Then, how will Chongqing continue to manage the urban development under the "flow"?

At the end of last year, at the city’s conference on propaganda and ideological and cultural work, our city clearly put forward that it is necessary to continuously enhance the influence of all-media communication, create a new mainstream public opinion communication platform, promote the development of media integration, strengthen the construction of international communication capacity, and tell the China story and the new Chongqing story in an all-round way.

Next, our city will adhere to the integration of international communication and urban development, innovate the concept of urban international communication, focus on urban narrative, land and sea narrative, build a system of urban international communication, and do a good job in urban international communication brand projects, so as to further enhance Chongqing’s international reputation and reputation.

At the same time, we will further innovate and promote the efficiency of urban communication, solidly promote the modernization of communication capacity, and strive to create an open image of a new Chongqing as a city of land and sea, a city of vitality, a green image of a city of mountains and waters, and a colorful image of a city of people, so that the world can know more about Chongqing and become an important window for the world to know about China.

"The shaping and dissemination of city image is a long-term process. The characteristics of information dissemination in the all-media era require that we should grasp the key points of city image dissemination and cultivate public awareness of city image." The relevant person in charge of the Municipal Cultural Tourism Commission said that, next, the strengths of the cultural tourism industry in our city in improving communication power include: making good use of the short video as a "grass planting machine" to enhance the communication power of the city image; Make good use of community communication and "fan" communication to stimulate tourists’ communication initiative; Docking urban context with cultural creativity and cultivating urban cultural IP; Integrate science and technology into tourism, realize the combination of soft culture and hard power, and let tourism products show their unique charm. (New Chongqing-Chongqing Daily reporter Han Yi)

A quick look at the new regulations in July! Adjust the deposit base of housing provident fund in many places

　　Zhongxin Jingwei Client June 29th (Xiong Jiali) Passport and Hong Kong and Macao Pass fees will be reduced, ETC pass discount will be no less than 5%, and housing accumulation fund in many places will be adjusted … … A wave of new regulations will come into effect in July, many of which are related to our daily life. Come and find out!

　　New national regulations

　　The real estate registration fee can be exempted in three cases.

　　A few days ago, the Ministry of Finance and the National Development and Reform Commission issued the "Notice on Relevant Policies for Reducing and Exempting Some Administrative Fees". From July 1 ST, the real estate registration fee will be exempted for three situations, including: applying for change registration and correction registration; Apply for the registration of forest, forest ownership and the contracted management right or use right of forest land occupied by it, and related mortgage and easement real estate rights; Apply for the registration of contracted management rights of cultivated land, grassland, waters, beaches and other land or the right to use state-owned agricultural land, and related mortgage and easement real estate rights.

　　At the same time, the Notice points out that for those who apply for real estate registration in garages, parking spaces and storerooms and issue the ownership certificate or registration certificate of real estate separately, the real estate registration fee will be charged by 550 yuan for each piece of original non-residential real estate registration and 80 yuan for each piece of residential real estate registration.

　　Passport and Hong Kong and Macao Pass fees will be reduced.

　　Recently, the National Development and Reform Commission and the Ministry of Finance issued the "Notice on Reducing Some Administrative Fees", which will reduce some administrative fees such as entry and exit license fees from July 1. Among them, the charging standard for private ordinary passports was reduced from 160 yuan/Japan to 120 yuan/Japan. The fee standard for travel permits to and from Hong Kong and Macao has been reduced from 80 yuan/Zhang to 60 yuan/Zhang.

　　ETC pass discount is not less than 5%

　　Recently, the General Office of the Ministry of Transport issued the Notice on Vigorously Promoting the Development and Application of Expressway ETC. The "Notice" requires that the preferential treatment for ETC vehicles will be increased.

　　The "Notice" pointed out that from July 1, 2019, the basic preferential policies for vehicle tolls of not less than 5% for ETC users will be strictly implemented, and the basic preferential policies for ETC vehicles passing through the region will be realized; Encourage all localities to optimize and improve the differentiated toll policy of expressways in light of actual conditions, and increase preferential treatment for ETC users; Encourage issuers to establish ETC user points mechanism, and give ETC customers exclusive rights and interests, gift exchange and other forms of concessions.

　　Implementation of that vehicle purchase tax Law

　　The Vehicle Purchase Tax Law of People’s Republic of China (PRC) was reviewed and approved on December 29th, 2018, and will come into force on July 1st, 2019. The "Vehicle Purchase Tax Law" clearly stipulates that the vehicle purchase tax shall be levied at one time, and the vehicle purchase tax shall not be levied if the vehicle has been levied. The tax rate of vehicle purchase tax is 10%, and the tax payable is calculated by multiplying the taxable value of taxable vehicles by the tax rate.

　　In addition, according to the website of the Ministry of Finance on the 28th, the Ministry of Finance and the State Administration of Taxation issued the "Announcement on Continued Preferential Policies for Vehicle Purchase Tax", which showed that from January 1, 2018 to December 31, 2020, the purchase of new energy vehicles was exempted from vehicle purchase tax.

　　New local regulations

　　Adjust housing accumulation fund in many places

　　Recently, Taiyuan, Shenzhen, Tianjin, Qingdao, Nanchang, Urumqi and other places have issued housing provident fund adjustment plans.

　　Taiyuan

　　Taiyuan Housing Provident Fund Management Center issued a notice saying that since July 1, 2019, the base of employee housing provident fund deposit has been adjusted to the average monthly salary of employees from January to December 2018; After the deposit base is determined, it shall not be changed in this deposit year. This year’s deposit base is subject to upper and lower limit control, and the upper limit shall not exceed 20,208 yuan; The lower limit shall not be lower than the minimum wage in Taiyuan.

　　Shenzhen

　　Shenzhen Housing Provident Fund Management Center issued the Notice on Adjusting the Deposit Base and Deposit Ratio of Housing Provident Fund in 2019. Since July 1, 2019, all housing provident fund deposit units shall adjust and implement the adjusted housing provident fund deposit base, which is the average monthly salary of employees in 2018.

　　The adjusted deposit base shall not exceed 3 times the average monthly salary of employees in the city in 2018 announced by the statistics department of this Municipality, that is, it shall not exceed 27,927 yuan. If the average monthly salary of employees does not exceed the above limit, the actual average monthly salary shall be used as the deposit base; If it exceeds the above limit, the limit shall be used as the deposit base. The adjusted deposit base shall not be less than 2200 yuan.

　　Tianjin

　　According to the Tianjin Housing Provident Fund Management Center, since July 1, 2019, the base of Tianjin housing provident fund deposit has been adjusted from the total average monthly salary of employees in 2017 to the total average monthly salary of employees in 2018. The total wages of employees shall be approved according to the calculation caliber of the total wages stipulated by the national statistical department. In 2019, the minimum deposit base of housing provident fund shall not be less than 2050 yuan, and the maximum shall not exceed 25983 yuan.

　　Qingdao

　　Qingdao Housing Provident Fund Management Center issued a notice to adjust the deposit base of housing provident fund in 2019. Since July 1, 2019, the base of employee housing provident fund in Qingdao has been adjusted to the average monthly salary of employees in 2018. The upper limit of the base is three times the average monthly salary of employees in non-private units in Qingdao in 2018, and the lower limit of the base is determined according to the average monthly minimum wage standard of the previous year in this city. The contribution ratio of units and employees should not be less than 5% and not more than 12% respectively.

　　After adjustment, the upper limit of the monthly contribution of the unit and employee housing provident fund is 2725 yuan respectively; The lower limit of monthly deposit is Shinan District, Shibei District, Huangdao District, Laoshan District, Licang District and Chengyang District, 93 yuan, Jimo District is 90 yuan, and jiaozhou city, pingdu city and Laixi City are 85 yuan.

　　Nanchang

　　Nanchang Housing Provident Fund Management Center issued the Notice on Adjusting the Deposit Base, Proportion and Monthly Deposit Amount and Lower Limit of Housing Provident Fund in 2019. On July 1, 2019, the procedures for adjusting the deposit base and monthly deposit amount of housing provident fund will be handled. The implementation period of this adjustment is from July 1, 2019 to June 30, 2019. Units and employees’ respective housing provident fund deposit ratio should not be less than 5%, and the maximum should not exceed 12%. In 2019, the upper limit of monthly deposit of housing provident fund is 4,960 yuan (including units and individuals), and the lower limit is 260 yuan (including units and individuals).

　　Urumqi

　　According to media reports, from July, Urumqi began to implement the deposit base of housing provident fund in 2019, with the highest deposit base of 16,599 yuan, up by 1,200 yuan compared with 2018, and the lowest deposit base of 1,620 yuan, unchanged from last year. In 2019, the contribution ratio of employees and units to housing provident fund is 5%-12% respectively (rounded value), and units can independently determine the specific contribution ratio of housing provident fund within the proportion range.

　　Many places will implement the national six emission standards ahead of schedule.

　　On June 27th, 2018, the State Council issued the "Three-year Action Plan to Win the Blue Sky Defence War", which clearly stated that old vehicles should be eliminated vigorously. In key areas, economic compensation, restricted use and strict over-standard emission supervision will be adopted to vigorously promote the early elimination and updating of diesel trucks operating under the national emission standards, and accelerate the elimination of old gas vehicles using lean combustion technology and "oil to gas". All localities have formulated targets and implementation plans for the early elimination and renewal of diesel trucks and gas vehicles.

　　According to the Action Plan, starting from July 1, 2019, key regions, the Pearl River Delta region and Chengdu-Chongqing region will implement the national six emission standards ahead of schedule. Promote the use of gas vehicles that meet the national six emission standards.

　　Beijing: The minimum wage is raised to 2,200 yuan.

　　A few days ago, the Beijing Municipal Bureau of Human Resources and Social Security issued the Notice on Adjusting the Minimum Wage in Beijing in 2019. From July 1st, the minimum wage in Beijing was adjusted from not less than 12.18 yuan per hour and not less than 2,120 yuan per month to not less than 12.64 yuan per hour and not less than 2,200 yuan per month.

　　The Notice makes it clear that the hourly minimum wage for part-time employees is determined to be 24 yuan/hour, and the hourly minimum wage for part-time employees on legal holidays is determined to be 56 yuan/hour, taking into account factors such as lowering the social insurance premium rate and adjusting the social security payment base in this Municipality. The above standards include pension, medical care and unemployment insurance premiums that employers and workers themselves should pay.

　　Beijing: Food vendors are not allowed to operate cold meat and cold dishes or cooked food in bulk.

　　From July 1st, the Regulations of Beijing Municipality on the Management of Small-scale Food Production and Operation and the Administrative Measures of Beijing Municipality on the Filing of Small-scale Food Production and Operation Licenses (for Trial Implementation) will be formally implemented. According to the New Deal, Beijing implements a licensing system for small workshops and restaurants, and a filing system for small grocery stores and food vendors.

　　According to the New Deal, small grocery stores are not allowed to engage in on-site food production and sales activities; Food vendors are not allowed to engage in special foods such as cold meat and cold dishes, raw aquatic products, decorated cakes, cooked food in bulk, bulk wine, health food, infant formula food and formula food for special medical purposes, and the categories determined by the District People’s Government that they are not allowed to operate.

　　Shanghai: The Regulations of Shanghai Municipality on Domestic Waste Management will be formally implemented.

　　The Regulations on the Management of Domestic Waste in Shanghai, which was voted by the Second Session of the 15th Shanghai Municipal People’s Congress, will come into effect on July 1st. According to the relevant provisions of the "Regulations", individuals who mix garbage can be fined up to 200 yuan; If the unit fails to put the domestic garbage into the corresponding collection containers respectively, the maximum penalty may be 50,000 yuan.

　　In addition, the "Regulations" clarify that catering service providers should set up frugal consumption signs in catering service places to remind consumers to order food in moderation. Catering service providers and catering distribution service providers shall not take the initiative to provide disposable chopsticks, spoons and other tableware to consumers. Hotel business units shall not take the initiative to provide consumers with disposable daily necessities in guest rooms. The "Regulations" also pointed out that the disposable goods referred to above should be conducive to environmental protection.

　　Hebei: The main body of the construction market with serious dishonesty will be supervised.

　　On May 29, the Housing and Construction Department of Hebei Province issued the Interim Measures for the Administration of the List of Serious Untrustworthy Owners in the Construction Market of Hebei Province, which came into effect on July 1, 2019 and was valid for one year.

　　The "Measures" pointed out that the supervision and management of key supervision, credit restraint, joint punishment and other measures will be implemented for the construction market entities listed in the "blacklist". Strictly examine the administrative examination and approval items of its application according to law; For construction enterprises, increase the frequency and intensity of supervision and inspection of the projects they undertake; The main body of the construction market that is included in the "blacklist" shall not be regarded as the object of industry evaluation and commendation, policy pilot and project support. (Zhongxin Jingwei APP)

Being an anchor in online celebrity, can you help the confused young people？

　

According to the data released by the 2023 Live Partner Industry Conference held in Aauto Quicker, the live broadcast situation is very good.

In the past year, the number of high-quality live broadcast anchors in Aauto Quicker exceeded 100 times, the number of cooperative guilds increased by 50%, the number of guild anchors increased by 44%, the broadcasting of guild anchors increased by 52%, the revenue scale of guild increased by 43%, and the number of guild anchors with monthly income exceeding 10,000 increased by 32%.

This increasing data undoubtedly makes the confused young people see a glimmer of light again.

In fact, the seeds of becoming online celebrity have been deeply buried in the hearts of many young people since the live broadcast of the myth of making wealth was written. According to previous data, as of the end of 2022, the total number of anchor accounts in the live broadcast industry has exceeded 150 million, of which the daily average number of new anchors is 43,000.

Nowadays, although young people are in deep trouble, they are envious of Li Jiaqi’s daily income, and at the same time, they are greedy for Xiao Yang’s grassroots counterattack, eager to become the next lucky one by relying on live broadcast, which makes more and more young people take anchor as their first choice.

In 2023, even greater online celebrity began to stroke of bad luck. First, Li Jiaqi’s improper remarks provoked public anger, and then Brother Xiao Yang was questioned because of the live broadcast style. At the end of the year, the drama selected by Dong Yuhui and Dongfang was bloody and exciting … The head anchor was treading on thin ice in the current market environment, which made countless people feel that this was a new opportunity for them to get more traffic.

Although the upsurge of online celebrity is getting higher and higher, there is another set of cruel data behind it, which shows that most anchors may not be as glamorous as expected. As early as 22 years ago, online celebrity industries began to usher in a continuous wave of salary reduction. There are 95.2% anchors whose monthly income is less than 5,000 yuan, and only 0.4% anchors whose monthly income is more than 100,000 yuan.

In the era when intelligent algorithms and traffic are king, online celebrity, a profession, is becoming an extremely serious deviation field for survivors. As the saying goes, everything is online celebrity. But the invisible place is the live broadcast of most young people with online celebrity dreams, which is real and cold, emitting dangerous light.

If you are addicted, you will "die"

Counting several phenomenal "god-making" events in 2023, whether it is logic or probability, is no different from winning the lottery. In short, it can be summed up in two words: relying on life.

In May, a song "Digging, Digging and Digging in a Small Garden" was contagious in various short videos, and the number of fans of blogger "Teacher Huang" soared by 5 million. Subsequently, Yu Wenliang and Wen Huijun became an instant hit in ways that ordinary people could not understand and illogical flow logic, which made many spectators call the current platform "abstract".

In September, Yu Wenliang released his first video. In the video, he was topless, and his camera was awkward. With the popular BGM in Tik Tok, he instantly won more than 100,000 praises. In December, Wen Huijun, who also had no talent, performed a dance in the live broadcast room. The cumulative number of viewers in two hours was nearly 30 million, and the number of real-time viewers was 100,000+. It can be said that the red ones are very capricious and random.

And their amount of money is even more amazing. Take Wen Huijun as an example. On December 18th, Wen Huijun received 6,000 carnival gifts for a live broadcast, earning a total of 8.4 million yuan. What is this concept? At present, the monthly salary of fresh graduates in third-and fourth-tier cities is only 4,000 yuan to 6,000 yuan. No wonder everyone yearns for overnight success.

And these lucky people often face two important problems in the follow-up.

First, the creativity of content is seriously insufficient. Once the next hot spot appears, it will be quickly covered, and the so-called popularity will be quickly lost, and it is impossible to form a real fan conversion. Second, in the world of algorithms, if there is no huge investment cost, the platform will not continue to gain more benefits, and it is only a matter of time before it disappears.

These two fates are also fulfilled in online celebrity like curses.

To give a typical example: Teacher Huang’s children’s songs obviously can’t continue to "resound" short videos. After becoming popular, she tried to bring goods. However, due to various reasons, the cumulative GMV of the five live broadcasts is only 1 million yuan, which can’t keep up with the fraction of the bloggers’ record of bringing goods. After bringing goods, there are still a large number of users taking customs clearance. Coincidentally, the previously popular Duck Head Brother also transformed to bring goods, but the cicada mother data shows that the average sales of Duck Head Brother’s live broadcast room is 1W-2.5W, and the average UV value is only 0.2. They are still so popular, not to mention those small anchors who have dreams of online celebrity in Qian Qian.

Although many netizens spoke highly of the professionalism of these two people, a casual amateur anchor will inevitably lack a complete set of commercial delivery procedures behind him. Among them, the flow is the key. There is no denying that the end of online celebrity is carrying goods. Even the head anchor should continue to actively invest.

Because with the rapid increase in the number of live broadcasts and the commercialization of the platform, natural traffic in the public domain has been diluted to almost negligible.

According to relevant practitioners, the daily investment cost of the anchor with cargo in Tik Tok is as high as hundreds of thousands. In the eyes of electric merchants, if GMV is going up and the revenue scale is large, the cost cannot be stingy. Even Zhang Xiaonan, CEO of New Oriental Live Studio, once said bluntly that there is a large investment marketing fee to pay.

Looking through the financial statements of major MCN companies, we can see that every online celebrity that can stand tall cannot do without real money. Take Ruhan as an example. As early as the second quarter of 2016 to the fourth quarter of 2018, Ruhan revealed that its marketing expenses in online celebrity increased eight times, and the per capita marketing expenses in online celebrity were 630,000 yuan.

At that time, it was the easiest time for online celebrity to hatch.

Until now, more and more marketing costs of live broadcast with goods are not affordable for ordinary people or enterprises. To some extent, Mr. Huang’s experience has taught countless young people who aspire to be anchors. For them, popularity has always been just the beginning. If they want to survive for a long time, no matter how strong their talents are, they are like a lot of money.

The capital and platform have never thought about long-term investment for ordinary people who are randomly popular, and will only quickly find the next goal after the heat subsides. So, after the hot spot, we saw that Yu Wenliang’s "ordinary people set up" collapsed quickly and was chased by netizens. After the traffic carnival, Wen Huijun’s atmosphere cooled down. According to the data of the new list, the number of fans of Wen Huijun’s three major accounts has plummeted, and the main account "Wenshen" has also appeared a large number of fans since December 25.

Most amateur online celebrity can’t escape the above constraints. When the algorithm doesn’t need any persuasion, it just invisibly shortens their popularity path. The traffic carnival attracted on the basis of no connotation can’t stand the test of time, and it is their only fate to be forgotten after being hit by traffic.

For netizens, which live broadcast room to buy things is not to buy?

"Big Brother" is not enough.

In the minds of some young people with online celebrity dreams, even if they can’t catch the east wind of live broadcast with goods, they can eat this bowl of rice just by their looks, talents and even casual chatting, which is also the initial form of the anchor’s career. In the era of the show, the live broadcast room was like a colorful ten-mile foreign exchange, and it was full of the smell of drunkenness.

The legend of the first eldest brother is everywhere.

According to the news report on the interface, Tik Tok and Aauto Quicker and other head live broadcast platforms, the monthly flow of live broadcast rewards reaches 3 billion yuan, and the annual flow at least exceeds 36 billion yuan. And platforms such as YY, which made a fortune in the show, continue to reward business year by year. According to the ten-year performance data released according to YY live broadcast, in the ten years since its establishment, it has conducted 370 million live broadcasts and watched more than 154 billion people.

Among them, the audience sent more than 446 billion virtual gifts, and the anchor and partners were divided into nearly 30 billion yuan.

However, smiling at the camera, money came one after another like snowflakes, which was once the key reason why young people wanted to be anchors. From the birth of Internet live broadcast to 2024, the lying-win logic reflected by online celebrity’s economy has never changed.

However, whether it is live show or live broadcast with goods, it has become a traffic business until now. A long time ago, those big spenders became live signs carefully forged in the live broadcast room, and some live broadcast companies even derived special "operators" for this purpose.

Today, is there really anyone who is obsessed with rewarding?

In the hottest years of live broadcast, the love and hate between the anchor and the big brother on the list can feed half of the press, but in the past two years, similar incidents have been obviously less. In other words, in the context of the great degradation of the entire consumer market, even the top one can’t pay much. There are facts to prove it. According to media statistics, there are only more than 2,000 accounts in Tik Tok that have been rewarded to level 50 (with a recharge of more than 1.3 million). Although this data has not been officially released, it is also of some reference. Among these more than 2,000 accounts, there are many guild operating accounts.

So, how many anchors are there in Tik Tok? According to the data of Tik Tok two years ago, more than 50 million anchors started live broadcast on the platform. The consumption behavior of the entire Internet users has undergone earth-shaking changes in the past two years, and some small anchors have deeply realized that the cold winter has come:

"In the past, 100 people watched the live broadcast and 10 people rewarded it. Now there may be only one." In the past, the live broadcast of the show was lost in the torrent of online entertainment, the anchor’s hormones were declining, and the wallet of "Big Brother" was also tightening. According to the industry consulting data, by mid-2022, the number of users of China reality show was 186 million, a decrease of 7.93 million compared with six months ago. The reason is that there are too many anchors and the eldest brother is not enough.

　

Not only that, the live broadcast industry has grown infinitely, which has led to the mud and sand in the social world of the Internet. The continuous control of platforms and rectification policies has repeatedly tightened the freedom of this line to always touch the bottom line, further limiting the "financial resources" of the anchors. For example, Tik Tok introduced the "health score" system in 2024.

Interestingly, young people who want to get rich are still asking for live entertainment to make money, and the platform has given up before them.

Take Aauto Quicker as an example. Before and after 2019, the source of Aauto Quicker’s performance was highly dependent on the entertainment live broadcast business. At that time, the income from live broadcast in Aauto Quicker once reached more than 80%. At present, the proportion of Aauto Quicker’s live broadcast revenue in the total revenue has dropped below 35%, and e-commerce and advertising have replaced it.

Tik Tok has long been a pioneer in e-commerce, and has also started to support high-quality content in live broadcast content. According to statistics, in the past year, more than 1 billion live broadcasts were conducted on the Tik Tok platform, and the number of anchors in the fields of opera, folk music, history and popular science increased rapidly, among which the number of non-legacy anchors increased by 61.72% year-on-year.

It is obviously not easy for ordinary people to show their faces in the live broadcast room again.

Can being a online celebrity help young people?

Young people’s dream of online celebrity probably began to brew in 2019. In that year, a report on college students’ job hunting intention showed that emerging careers such as live broadcast, online celebrity, new media operation and online game sparring were highly sought after by young people, and 54% of the post-95 generation’s most desirable emerging career choices were also anchor and online celebrity.

In the blink of an eye, five years have passed. Young people’s longing for the myth of online celebrity seems to have not disappeared. In the first half of 2023, the cumulative live broadcast sales of e-commerce platforms were 1.27 trillion yuan, the cumulative number of live broadcasts exceeded 110 million, and the number of active anchors exceeded 2.7 million. In the past two years, almost every young person has to face the pressure of employment. When confused, the live broadcast room has become the last pure land.

In fact, the stress signals released by the whole workplace, such as salary cuts, layoffs, and precarious business, are also very common in the field of live broadcast. Around 2019, the anchor was a high-paying job. Today, the salary of the small anchor is not as real as the delivery.

According to the Data Report of E-commerce Talents in double 11 in 2022, the recruitment budget of relevant employers in the e-commerce industry will decrease in 2022. Although the job demand will increase by 9% compared with the same period of last year, the average monthly salary will decrease by 5% year-on-year. The tide of anchor pay cuts has repeatedly invaded the live broadcast room of young people’s dreams.

By 2023, the situation will be even more severe. According to the statistics of the first quarter of 2023 released by Ai Media Consulting, the monthly salary of most anchors is currently around 6,000-8,000 yuan. Compared with the salary of the same period last year, it has dropped by as much as 30% year-on-year, and even the salary of other related personnel in the live broadcast industry has dropped by about 20%.

Most anchors can feel that their hourly wages are shrinking. Take Hangzhou, the capital of online celebrity, as an example. Before that, even the hourly salary of anchor in Hangzhou was around that of 100 yuan, but now it only started at tens of yuan. According to media reports, in 2022, the average salary of anchor in Hangzhou was around 12,000 yuan, and in 2023 it generally fell below 8,000 yuan.

Looking at the enterprise side, there are countless interest links involved in the whole live broadcast industry at present: platforms, enterprises, brands, anchors … The increasingly crowded market makes it difficult for enterprises to control the detailed costs.

Take Yaowang Technology, which has a large number of star anchors, as an example. From the end of 2019 to the beginning of 2020, Yaowang Technology ate up the live broadcast bonus, and once took 16 daily limit in 25 trading days, and its share price soared by about 400%.

But by 2023, the head MCN could not hold on. The latest financial report data shows that in the first three quarters of 2023, the operating income of Yaowang Technology was 3.444 billion yuan, a year-on-year increase of 13.42%; The net loss attributable to shareholders of listed companies was 450 million yuan, a year-on-year decrease of 317.39%. Among them, the revenue in the third quarter was 1.181 billion yuan, down 4.39% year-on-year, and the net loss was 241.7 million yuan, turning from profit to loss year-on-year.

And the worry-free media, which occupies half of Tik Tok and online celebrity.

In the past two years, the worry-free media, which made its fortune in the show, deeply realized that the wind direction of live broadcast was changing suddenly and began to work hard to turn to e-commerce towards the show. However, the huge talent matrix has made some enterprises too big to fail. So far, Worry-Free has only successfully hatched Guangdong couple, Redundant and Mao Mao elder sister, little bear, and chubby little fish mother in more than 100,000 online celebrity.

More importantly, just these people are still carefree and spend money at all costs. Take Guangdong couples as an example. In June 18, 2023, Guangdong couples created a transaction volume of over 1.34 billion yuan GMV, but behind the disappointing results is crazy welfare marketing. It is reported that Guangdong couples have prepared 10,000 iPhones 14 for this purpose, and if the data is true, this cost alone will account for at least 70 million yuan.

To this end, Li Guoqing publicly criticized it for destroying the ecology of live broadcast, and even calculated an account for 51-worry Media: Guangdong couples pumped five iPhone every two minutes, and more than one million phones were streamed every hour. According to the gross profit margin of 18%, the streaming accounted for 12%, and goods compensation and blessing bags accounted for 10%. Not only did they not make money, but they also lost money.

But this still can’t stop the madness of many live broadcast rooms. Because everyone in online celebrity knows that if we don’t roll now, we may really have no chance. Who is not burdened with huge costs, just to be abandoned by traffic later?

The online celebrity dream of ordinary people, in fact, should also wake up. After all, the era of being able to give birth to a big anchor has passed, and even the big anchor is now in danger at any time. For thousands of small anchors in Qian Qian, it depends not only on their lives, but also on their capital and luck. However, these cannot be obtained by hard work, and most of them can only become the "fuel" of online celebrity’s economy, and the magnificent flames continue to attract waves of young people to fall into it.

Tao is always reasonable, and once used the wrong name, the internet and the new media in the science and technology circle. WeChat official account, WeChat of the same name: daotmt. This article is an original article, and any form of reprinting without retaining the author’s relevant information is declined.

Serious casualties! The Israeli military announced： enter a state of war! My embassy urgently reminds …

A large-scale conflict broke out between Israel and Palestine on the 7th. According to Palestinian media reports, Israeli air strikes on the Gaza have killed at least six Palestinians and injured many others. According to Israeli media,At least 22 people were killed and 545 injured in Israel due to rocket attacks by Palestinian militants and ground attacks in many places in Israel. .

On the 7th, huge explosions were heard in the central Palestinian Gaza Strip and Gaza City. According to Palestinian media reports, Palestinian Health Minister Mayi Keira has declared all hospitals in a state of emergency. Palestinian President Abbas called an emergency meeting to respond.

The IDF issued a statement saying that it had entered a state of war. , began to launch air strikes against Hamas targets in Gaza. According to Israel, Israeli territory was attacked by rockets from Hamas, and armed men sneaked into many places in Israel from Gaza.Israeli Prime Minister Benjamin Netanyahu said on the 7 th that Israel is at war. . Israeli media reported that there were exchanges of fire in several towns in the south.

Hamas said on the same day that it launched a crackdown to end Israeli crimes against Palestinians, and fired more than 5,000 rockets in the first round of attacks. According to Palestinian media reports, before Hamas took action, a large number of Israelis recently entered the Al-Aqsa Mosque, which is called Temple Mount in the old city of Jerusalem. This site has long been one of the focuses of the Palestinian-Israeli conflict.

Since the beginning of this year, tensions in the Palestinian-Israeli region have intensified. The Israeli army has carried out many raids in many places in the West Bank, and there have been constant conflicts with the Palestinians. The two sides also broke out many conflicts in Gaza and Jerusalem, causing a large number of casualties.

An China worker was injured by stray bullets in southern Israel.

On the 7th local time, the China Embassy in Israel confirmed that in the Palestinian-Israeli conflict that day,An China worker was injured by a stray bullet near Ashkelon in southern Israel and is currently being treated in a hospital. .

Embassy in Israel: China citizens are effectively strengthening security precautions.

On the 7th, the Embassy of China in Israel issued an urgent reminder:In China, citizens pay close attention to the local security situation, earnestly enhance safety awareness, implement safety precautions, and ensure safety. .

According to the reminder of the Israeli tourism department, considering the current complex security situation, all kinds of tourism activities in Israel are suspended immediately, and foreign tourists who have entered the country should stay in hotel rooms and avoid going out. China citizens should pay attention to and abide by relevant safety guidelines, especially be familiar with the location and distribution of bomb shelters, and evacuate to bomb shelters as soon as they hear the air defense alarm.

In case of emergency, please call the police and get in touch with the embassy.

Israel alarm number: +972-100

Medical emergency telephone: +972-101

China Foreign Ministry Global Consular Protection and Service Emergency Call Center Tel: +86-10-12308 or +86-10-65612308.

Consular protection telephone number of China Embassy in Israel: +972-3-5459520.

Source: CCTV Finance, CCTV News

In order to let the fans ＂＊＊＊ on top＂, Lantu Car used a ＂＊＊＊＊＊＊ method＂

6On the weekend of 19th, the opening of Wuhan Jiangchen Tian Street, the largest and highest-positioned "city-level Chaoshang Cultural and Social Cultural Center" in Central China, and the first TOD urban complex in Wuhan, attracted countless citizens to "clock in". Interestingly, many parents who came to see the "HELLO KITTY Modern Era China First Exhibition" were "planted grass" by the Lantu space at the entrance. Many children surrounded the Lantu FREE (parameter Shu picture) (priced 313,600 – 333,600 yuan) that was listed at the same time that day and refused to leave for a long time.

The free space on the second floor is even more lively: not only does it gather a large number of customers and fans, but it also holds a unique "dialogue": Lu Fang, CEO of Lantu Automobile, Lantu Automobile CBO Lei Xin and other company executives incarnate as "product expert team MATE" to personally answer various "tricky" questions raised by booking users. The four limited-time rights announced on the spot for "Dading users" (exclusive luxury package, 3-year 0-interest car purchase, lifetime free charging and 3-year value preservation redemption) also aroused the enthusiasm of many prospective car owners, and the scene was very active.

Automotive News Agency understands that such communication will be just the beginning. With the opening of 7 Lantu spaces in 6 cities at the same time on June 16, Lantu has opened 14 directly-operated stores in 10 cities across the country. It is expected that by the end of this year, more than 50 direct sales channels will be established across the country, covering 20 core cities. At this time, Lantu Auto executives will also rush to these cities to listen to the voices of local users and make friends with users.

Such a down-to-earth scene, I believe that everyone will only see it in the "territory" of new car-making forces such as Tesla and NIO in the past; and Lantu FREE has made many "old drivers" in the media circle shine in terms of appearance, workmanship, and driving quality. You know, when DONGFENG MOTOR CORPORATION (hereinafter referred to as "Dongfeng Company") ‘s high-end electric brand Yoyah (referred to as "Lantu") was established on July 17, 2020, it was also complained that it was "old-fashioned" and "too traditional", and many people had doubts about whether Dongfeng Company, the "first to eat crabs" among central enterprises, "can successfully transform?" "Can it make high-end electric vehicles?"

Everyone must ask, why did the Landscape change so much in just one year?

1.

Product Power Transformation: LetLandmap is worth itusertrust

After arriving at Wuhan Tianhe Airport, when they saw that the pick-up vehicle was Lantu FREE, "Automotive News Agency" and others were quite surprised, they put forward various questions and requirements to the driver like a barrage: "This workmanship is very good, far beyond my expectations, which factory did it?" "What is the speed? 120 (km/h)? The filter shock is good, and the chassis is very solid." "If you turn on the’sports mode ‘, the triple screen will come down, right? Come on, come and experience it quickly!"

In fact, Lantu FREE, which is positioned as a "performance-level intelligent electric SUV", has already started a 40,000-kilometer long test across 13 cities in 9 provinces and opened in-depth test drives to citizens in 12 cities across the country. Of course, it dares to be so bold to let the "picky" media experience rest assured. While creating an intelligent experience that fits the user, Lantu FREE also focuses on performance, comfort and luxury. Lantu FREE provides two power solutions of extended-range electric and pure electric, with 5 driving modes, equipped with the world’s first one-piece lifting triple screen, front and rear multi-link independent suspension, air suspension and other high-end configurations. The NEDC comprehensive battery life can reach up to 860 kilometers, and the 100-kilometer acceleration is 4.5 seconds. It is the selling points such as power performance, driving comfort, and extreme control that have made many consumers choose this "new benchmark of domestic products" in smart electric vehicles.

"Automobile News Agency" learned that as of now, the "TOP5 cities" that have booked Lantu FREE are Wuhan, Shanghai, Chengdu, Beijing and Guangzhou. The first batch of users accounted for 72% of male users, 28% of female users, and 85.9% of household users. The 30-40 age group has become the "main force". In terms of models, 81.1% of users chose the extended range version without battery life anxiety, and 69% of users chose to upgrade the "exclusive luxury package" (including air suspension and panoramic canopy, etc.).

Of course, the current biggest strength of Landmap FREE still comes from Dongfeng’s strong endorsement.

Admittedly, as a player of the "national team" and a member of the "millionaire club" of one of the top three Chinese automobile groups, Dongfeng’s "voice" and popularity in the field of new energy vehicles are not as good as that of new car manufacturers and some first-mover independent brands, but what is less known is that Dongfeng is not a "new player" in the electric vehicle industry.

As early as 2001, Dongfeng established China’s first enterprise specializing in the R & D and industrialization of electric vehicles – Dongfeng Electric Vehicle Joint Stock Company (reorganized as Zhixin Technology Joint Stock Company in September 2019, referred to as "Zhixin Technology"), which has achieved many technological breakthroughs and accumulation in the core three power and other fields. In 2016, Dongfeng began to lay out the entire value chain of the three power systems, and has accumulated rich experience in production and manufacturing by supporting Dongfeng’s own brands, Dongfeng Nissan, and Dongfeng Honda within the group, and supplying Zotye, Geely, and BAIC Foton externally.

The predecessor of Landmap, the H Division, has not "built cars behind closed doors" since it was secretly established in 2018. In addition to the "technical backing" created by Zhixin Technology System and Dongfeng Corporation’s Prospective Technology Research Institute, it has also reached in-depth cooperation with top supply chain systems including Huawei, Bosch, Tianhe, and Tencent in a short period of time, building a business value community. This means that when Dongfeng Corporation officially disclosed Landmap last year, this seemingly young high-end electric vehicle brand had already fully integrated the rich experience of mature car companies and the flexible innovation mechanism of new car companies. This is different from the "play" of many traditional car companies, but coincides with the new car companies.

"We rarely say that Lantu is a car company, but a user-based enterprise. The most fundamental thing is that we want to serve users, understand their needs, and operate their needs," said Lu Fang, CEO of Lantu Automobile. "All business logic of Lantu is designed around users. Traditional car companies are more about meeting the functions of products, but now what Lantu does is to meet the needs of users, which is very different in business architecture and business logic." Because of this, as China’s "new car-making strength", Lantu Automobile naturally has its own unique feature – from the perspective of users, so that more fuel owners can accept and adapt to smart electric vehicles at a lower learning cost.

At present, the biggest advantage of smart electric vehicles to attract most fuel owners is "intelligence". In this regard, Landmap does not blindly raise the level of intelligence, but fully considers the user’s high-frequency usage scenarios, and provides the most suitable driving habits, the most commonly used, and the most convenient intelligent driving assistance functions to the owner. For example, for high-frequency scenarios such as urban congestion, high-speed cruise, and night driving, Landmap FREE provides 20 intelligent driving auxiliary features such as ACC full-speed domain adaptive cruise, LKA lane keeping assistance, and AEB automatic braking, and is equipped with the NVS night vision system that is rarely equipped with models.

During the experience of "Automotive News Agency", I noticed that during the driving process of Lantu FREE, the camera in the car will always pay attention to the driver. Once it is found that its line of sight deviates from the driving direction for a certain period of time, the VOYAH Attention Awakening Mode will activate the voice and prompt tone to remind the driver to find a rest stop for rest. Of course, the driver can also respond "I’m fine" and "I’m not tired" to disarm the warning. Although this function still has room for optimization, it is not difficult to see Lantu’s Internet thinking from it.

In response to users’ complex parking "pain points", Landmap FREE fully considers various parking scenarios, not only supports common vertical and lateral parking spaces, but also can cope with complex scenarios such as 45 ° and 60 ° oblique train spaces, ramp parking spaces, etc. It is currently the only model that supports oblique train head parking, realizing the most fully automatic parking scenarios currently covered.

"As a data-driven, technology-driven, user-driven company, what Lantu needs to do is to drive the development of the automotive industry with the most advanced technology. In this era of fierce competition, if you are not fast enough and advanced enough, you are likely to be eliminated." But at the same time, Lu Fang also stressed that Lantu and users need to create a symbiotic relationship of mutual growth, not a simple business relationship, so "we must not toss users, then we can only toss ourselves. Although a technology may not be 100% safe, we must strive to achieve 99.9% or even higher security, otherwise how can consumers feel at ease? Maybe colleagues always say that I am not very traditional, but when it comes to security, I am really traditional."

It is worth mentioning that in terms of autonomous driving technology, which has attracted much attention recently, Lu Fang promises to open data to users in the future (under the premise of ensuring the privacy of car owners), and to conduct product co-creation: "But we can’t treat users as our experimenters, which is unfair to users. We have plans for future autonomous driving technology, but on the one hand, it depends on laws and regulations, and on the other hand, it also depends on the real needs of users. If some driving technology can reduce your driving burden, I think it may be necessary, but let you completely increase the burden on your heart. When I’m driving, you always remind me that I don’t think it’s a good experience. So we still have to start from the perspective of experience."

"At present, we are in an era when domestic products are just right, and Chinese brands are experiencing the rise of brands. We hope to provide users with products and services that are’value for money, price is credible, buy without regret, use without worry, empower life, and harvest friendship ‘.’" For Lantu FREE, Lu Fang’s confidence is not without reason: as the official mass production of Lantu FREE on June 30 is approaching, the Lantu automotive team is working with partners to carry out a series of measures such as exquisite Quality Standard matching, special characteristics full guarantee risk investigation and confirmation, mass production supervision, and key supplier partners’ in-factory promotion activities to ensure high-quality delivery of parts during mass production. Whether Lantu can "become famous in one battle" can be described as this move.

2.

Transforming service capabilities: turning every user into a partner

"The development of China’s auto industry is inseparable from the growth of consumers. Now consumers, especially new energy owners, have a lot of thinking and research on cars, technologies, and future travel lifestyles. Their expectations are not only high-quality products and advanced technologies, but also hope that car companies will eventually bring a new lifestyle to them." Lei Xin, CBO of Lantu Automobile, pointed out in an interview with Automotive News Agency that Lantu’s goal of reaching users through "direct sales mode + APP" is being realized. While it can meet user requests faster, some "die-hard fans" have participated in the development process of new models and put forward many useful suggestions.

In fact, in the eyes of many media, thanks to the strong endorsement of Dongfeng Company, the product strength is not the shortcoming of Lantu, a young brand – after all, the Lantu FREE of extended range and pure electric "dual support" is born to solve the anxiety of users. It is also very targeted in the dimensions of intelligence, performance and comfort, and the whole series comes standard with many luxury equipment, which is comparable to a number of competitors. But in shaping brand perception and building a good reputation among seed users, Lantu does have a lot of homework to do.

To this end, like many new car-making forces, Landmap has built a marketing system and after-sales services system based on the direct sales model. Focusing on the core of "user-centered", Landmap has built APP and Mini Program online, established flagship stores, Landmap space, delivery service center, and full-function user center offline. Four different forms of stores, and built a product expert team MATE listens to users’ voices in direct-operated stores across the country. Later, Landmap will also meet user requests through continuous OTA.

Careful netizens will notice that the "C position" on the first floor of many popular shopping malls is no longer the "exclusive" of luxury or fast-moving consumer goods stores. Tesla, NIO, Ideal, Xiaopeng and many other smart electric vehicle brands have followed, together with Apple, Huawei, Xiaomi and other 3C products, becoming the new "image responsibility" in the market. However, Lantu is still the first to create a high-end new energy brand among traditional car companies and adopt a direct sales model.

In terms of location selection of direct-operated stores, Lei Xin revealed that on the basis of full insight into consumer needs, Lantu follows the three elements of "being closer to the user’s home life circle, closer to the user’s entertainment business circle, and closer to the user’s work circle": "Affected by urban development, now 4S stores are slowly turning to the suburbs, making it inconvenient for users to see and buy cars. Opening urban spaces in high-end supermarkets can be close to the user’s living radius and life circle, and there is no need to go to the suburbs. For example, Shanghai Moon Bay Lantu Space is in a community, at the user’s doorstep. We can bring users the most convenient and favorite brand experience and communication method in a way that is more convenient for users to contact."

"Users can conveniently learn about information and products online, and quickly experience offline, so that users can communicate with us as partners, relatively easily. Everyone sits and drinks coffee, and is tired and rests to read books. In a sense, visiting direct-operated stores can become a way of life, rather than simply completing a purchase as before. Compared with traditional 4S stores, this is actually a fundamental change." Lei Xin also stressed that under the new retail model, the information and services related to products (vehicles and car services, etc.) must be direct, transparent, unified and of high quality. " For example, after users place an order with one click on the official Lantu Auto APP, they can see the whole process information of the vehicle from order generation, matching, manufacturing, logistics, and delivery. They can track it at any time and control it freely. "

Different from the traditional one-time buying and selling relationship, what Lantu Auto hopes for is long-term interaction, which is to cultivate "seed users" and cultivate the core user circle. "Seed users" are the first ripples that Lantu provokes in the market. They follow from Lantu’s first product and become strong advocates, and then the ripples of the second and third circles come. As Lantu Auto adheres to "user orientation" and "co-construction and sharing", actively responds to user concerns, and actively builds a platform for customer engagement of Lantu affairs, private domain traffic is increasing, and user identity is also forming.

It is worth mentioning that Lantu’s direct sales model also has a great "ambition" that is, like the founder of the 3C direct sales model – Apple Store, "it reflects the employee-centered corporate culture, attaches great importance to employee benefits and satisfaction, and then cultivates every employee into a’evangelist ‘of the brand."

"All customers who come to the store will feel our humility (Modest), positivity (Active), teamwork (Teamworking) and vitality (Energetic). We look forward to becoming partners on each other’s life path with customers, and jointly create a beautiful taste life with true zero anxiety." The head of Lantu Space Shanghai Ruihong Tiandi Moon Bay Store previously introduced to Auto News Agency: MATE culture is not only to reshape the relationship between employees, but also to become like-minded partners. More importantly, it can bring high-quality warm services to users, so that the brand value and product value of Lantu can be truly reflected through user operation. " Our entire team is building the Landmap MATE partner culture, which is to establish a relationship like classmates, family, and friends. When we are together, we don’t just come to do a job, it is best if you are the sales champion. I hope that everyone can make friends here, like family, discuss things together, learn together, make progress together, help each other, and realize value together. "

Write at the end

"The concept of user enterprise is easy to be accepted by everyone, but it is still very difficult to really achieve it." Unexpectedly, Lei Xin also put forward this request before the end of the interview: "I don’t have enough time to communicate today, but I still hope that everyone can give any opinions and suggestions on the product and experience link." For the future scale of the company and the market share of the product, Lantu neither talked about the vision nor "painted a big cake" (the only small goal is also very frank, that is, after the delivery of Lantu FREE, the sales volume will exceed 10,000 units quickly), but as a year ago, as far as possible to collect the most authentic views of prospective owners, potential customers and the media (even welcome "complain").

In the opinion of Automotive News Agency, it is this professional, honest and pragmatic attitude that subtly changes everyone’s opinion of Lantu – making more and more people in the industry start to look forward to it, and making more and more consumers willing to try Lantu FREE to see how much surprise it can bring.

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