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Why is the per capita usage time in Aauto Quicker still rising？ Maybe it has something to do with the short play you are chasing and the Olympics.

Author | Before going to dinner

On August 25th, Aauto Quicker released Q2 financial report, with revenue of 19.138 billion yuan in the second quarter, up 48.8% year-on-year. After the continuous optimization of revenue structure, online marketing services accounted for 52.1%, live broadcast revenue accounted for 37.6%, other services (including e-commerce) revenue accounted for 10.3%, and the average daily usage time of daily users increased by 25.2% year-on-year.

Compared with these conventional data dimensions, we are more concerned about the new changes mentioned in the financial report.For example, the short play business was mentioned for the first time in the financial report. By the end of June this year, there were more than 800 series short plays in Aauto Quicker, and 40 of them were exclusive short plays hatched by Aauto Quicker Xingmang Project.

Of course, the short play is only a part of Aauto Quicker’s content. In recent one or two years, Aauto Quicker has been emphasizing the content strategy to improve user activity and participation. When the growth trend of UGC and PUGC is gradually stabilized, PGC will inevitably be put on the agenda.

On the PGC content side, in addition to the copyright of short plays and various Olympic events, Aauto Quicker has gradually made efforts to produce high-quality and serialized self-made content.On Entertainment Capital (ID: Yulezibenlun)It is learned exclusively that Aauto Quicker will launch a number of self-made variety shows intensively in the near future, covering pan-knowledge talk shows, love variety shows, food and entertainment, etc.

Aauto Quicker’s continuous expansion in content has been affirmed by Su Hua, CEO of Aauto Quicker.

He said in the second quarter earnings conference call that there are several reasons for the growth of Q2 earnings. First, the investment in technology has improved the user’s consumption experience. Secondly, a lot of content upgrades have been made, and short plays, sports, hot spots and other categories are outstanding; Thirdly, it also explores the videoization of user consumption scenes, for example, expanding the content supply of beauty, technology, finance, real estate and other categories, which realize the efficient link between people and services and bring new user value and commercial value.

The commercial value brought by content more reflects the linkage between content and e-commerce, and between content and brand marketing.

In Aauto Quicker, brands can find corresponding user groups here, ranging from dishes cleaning balls of a few cents to luxury goods and automobile categories of tens of thousands of yuan. During the June 16th this year, the Aauto Quicker E-commerce Shopping Festival also realized the whole process of the brand from planting grass and storing water in the early stage to accurately pulling weeds in the later stage.

It is worth noting that in the fourth quarter of 2020, the revenue generated by online marketing services in Aauto Quicker was 8.51 billion yuan, accounting for 47.0% of the total revenue, which exceeded the contribution of live broadcast business for the first time and became the most important source of income in Aauto Quicker. The proportion of Q2 online marketing revenue has reached 52.1%.

If content expansion was Aauto Quicker’s active choice, today, the data in Aauto Quicker’s financial report is just a natural result.

From Olympics to Short Play

Boutique content sets off Aauto Quicker’s summer growth target.

"I especially like to watch the drama filmed by Yu’ er, which is no worse than the TV series."

"Can you broadcast two episodes in two episodes? One episode is not enough."

This is the representative comment of Aauto Quicker users under the short play. In the summer of August, Aauto Quicker timely launched 50+ short dramas covering various scenes and categories, which set off the banner of consumption after the Olympic Games.

Objectively speaking, on the one hand, this action shows Aauto Quicker’s strength in developing and reserving large-scale projects, and on the other hand, it also shows the advantages of short plays’ flexibility and inclusiveness. After all, a long video platform can accommodate at most three plays competing on the same stage, while short plays mainly rely on "private domain+algorithm" for content distribution, so there is no situation that 50 plays compete for limited resources.

The increase in the scale of content will inevitably feed back consumption.According to official data, the number of people who watch short plays every day has exceeded 210 million, and the time they watch short plays exceeds 35 million hours every day, and users under 30 account for more than 50%.

Aauto Quicker solo short play.

Counting the performances of Aauto Quicker’s short plays in summer, an obvious conclusion is that Aauto Quicker’s short plays are qualified to compete with long plays in all aspects.

First of all, compared with the high cost and long production cycle of long dramas, the flexible and lightweight short drama production process is more efficient, and the plot development can be adjusted in real time according to audience feedback, ensuring that the most popular plot can be fully developed at the lowest cost.

Secondly, at the announcement level, more than 50 key works of the platform have reserved a large amount of work materials in the early stage. During the broadcast, the account corresponding to the plot will release tidbits and surrounding posters in line with the rhythm of the feature film. In addition, through the fan base of short dramas precipitated by official accounts, users’ stickiness to the drama and their trust in starring celebrities are further enhanced.

However, the IP parties in the upstream of the industrial chain have successively entered the market, which has accelerated the branding and IP development of short plays to some extent.

In October last year, Aauto Quicker and Mi Du reached an IP strategic cooperation. Recently, the officials of the two sides announced to further deepen cooperation and jointly create high-quality IP short plays. At present, there are 22 short plays adapted from the original novels of Mi Reading Platform, such as "Young Lady Becomes a Demon Again", "Flash Marriage and Lovely Wife", "Mad Princess of the Magical Doctor" and "Miss Song is Divorcing Every Day", among which many plays have exceeded 100 million.

The development trend of short drama content has brought higher user activity on the platform.

Take "Qin Ye’s Little Dumb" and "I am a group pet in the entertainment circle" as examples. The total broadcast volume of the two short plays reached 360 million and 320 million respectively, and even the broadcast volume of a single episode could exceed 100 million. Among them, the second day after the short play "Qin Ye’s Little Dumb" was launched, the number of new readers of the original works increased by 515.3%.

Just under the topic of "chasing the drama", 6,000 authors participated, and the number of topic views has exceeded 12.1 billion.

At present, Aauto Quicker’s short head plays are no less than long ones in terms of broadcast volume, topic degree and other data. Compared with the high cost and long production cycle of long dramas, the flexible and lightweight short drama production process is more efficient, and the plot development can be adjusted in real time according to audience feedback, ensuring that the most popular plot can be fully developed at the lowest cost.

"After the producer finalizes the IP, it only takes 4-6 weeks to get a miniseries online. The adaptation of the script takes the longest time, which may take three weeks; In the fourth week, choose the venue, choose the role, and prepare to serve the Tao; Take a week in the fifth week; In the sixth week, you can go online while editing. " A film and television production company revealed to Entertainment Capital.

According to this development rhythm and the logic of short play "distribution+private domain", the platform can deliver short videos that users like to watch to their hands at the first time.

Aauto Quicker’s content expanded to Zhang Zhilu.

In fact, since last year, Aauto Quicker has not been satisfied with promoting growth by sponsoring variety shows.Self-made content has been put on the agenda, and a content expansion movement centered on short plays, pan-knowledge, micro-variety and sports is being carried out in an orderly manner.

This year’s Spring Festival, supported by a strong live broadcast ecology, Aauto Quicker launched a 26-day live IP "Super Broadcast" on February 1st, bringing 300 stars and many Aauto Quicker talents to accompany users to welcome the Spring Festival.

It is not only close contact with stars and big coffees, but also a variety of program forms, covering parties, talk shows, speeches, secondary education and other fields, creating a more diverse and interesting exchange experience and effectively melting the generation gap of family topics. With the blessing of the stars, Aauto Quicker occupied a strong position in the Spring Festival scene, which subtly consolidated the audience’s cognition of Super Broadcast IP.

"The operation activities of Q1 Spring Festival have achieved quite good results, which helped us gain a large number of users and pushed up the user base of Q1." Aauto Quicker co-founder Cheng Yixiao analyzed.

In addition to the live broadcast upgrade, Aauto Quicker also expanded the self-made programs of sports, variety and other categories.After winning the copyright of the Tokyo Olympic Games in a big way, the platform launched Good Morning Lao Tie, the first year of the Olympic Games, Here comes the champion and Oh! The programs and activities, such as Champion, Aauto Quicker No.1 Scholar Olympic Answer Season, and Boasting Olympics, cover athletes’ daily training, news and information, entertainment variety, event explanation, player interaction and so on, forming a powerful Olympic content matrix.

According to the insiders, it is not difficult to find out from Aauto Quicker’s attempts in sports copyright that while investing in introducing copyright to increase the supply of content, more emphasis is placed on the possibility of "second creation" for platform users and creators.

In fact, this is not difficult to understand: on the one hand, having the right of secondary creation will further stimulate the creative desire of platform users and accumulate more content creators; On the other hand, users’ willingness to stay in the platform will naturally be stronger, which will lead to the improvement of usage time and stickiness.

It is also the top priority of the platform to rush to the pan-knowledge field.On June 24th, Aauto Quicker announced the launch of "New Knowledge Broadcasting in Aauto Quicker", which will link 100 knowledge café s, more than 100 professional organizations and over 1,000 Aauto Quicker knowledge anchors, bringing tens of thousands of live knowledge broadcasts in three months. Bring high-quality pan-knowledge content to users in a richer three-dimensional live broadcast form, and help knowledge creators realize realization on the platform, and build a closed loop of production and consumption of pan-knowledge content.

As Cheng Yixiao mentioned in the conference call yesterday, the user groups in Aauto Quicker are mostly young people, and their active data are greatly influenced by holidays. Therefore, the first and third quarters are often the DAU peak of the platform because of winter vacation and summer vacation.

In the third quarter, the year-on-year and quarter-on-quarter growth rate of DAU in Aauto Quicker continued to increase with the help of the Olympic Games and short drama summer stalls."So, we still have strong confidence in our annual growth target and the medium-term target of 400 million DAU." Cheng Yixiao said.

Brand power brought by content upgrading

From UGC to PUGC to PGC, behind the evolution of Aauto Quicker’s content ecology is the change of business format.

Aauto Quicker Q2 financial report shows that online marketing services grew strongly, with revenue increasing by 156.2% year-on-year to RMB 10 billion, accounting for 52.1% of the total revenue, which contributed more than half of the total revenue for two consecutive quarters. Among them, the income from brand advertising has maintained rapid growth, and the number of brand advertisers has increased nearly four times compared with the same period of last year.

At the same time, a major change in Aauto Quicker is that while doing effect advertising, it has begun to vigorously develop brand advertising, which will also cover more advertisers. Aauto Quicker’s online marketing business is more concerned about whether it can improve the efficiency of advertising realization.

Under this change, sports, short plays, science and technology, mother and baby, cultural tourism, food, etc. are continuously expanded horizontally in Aauto Quicker’s content market, and the content ecology is cultivated first, and then the industrial ecology is deeply cultivated and realized.

Take short plays as an example. Obviously, it can be seen in the market that the main force of content consumption groups has shifted from the post-70s and 80s to the post-90s and 00s, and users’ audio-visual content consumption preferences have gradually become fragmented and mobile, and more flexible and free short video drama-chasing mode and younger and more lively short drama content have gradually become the mainstream.

For consumers, good content is what attracts them most. Correspondingly, they want to communicate with users in a new track in an innovative way. Good content+suitable marketing scene+good brand display mode is the most concerned by the brand.

"The heat of the market can be clearly felt from the daily operation and commercialization. The most intuitive performance is that more and more customers are willing to try short plays. " Lu Jingjing, head of Aauto Quicker Magnetic Engine Entertainment Marketing Group, said.

At present, in addition to fast disappearing, the brands contacted by Lu Jingjing have been extended to first-line luxury cosmetics, famous cars, etc. The compatibility of brands and the reach of young users cannot be underestimated. Correspondingly, in terms of the demand for cooperative themes, the urban emotional category, which stood out from the past, is now developing in a hundred schools of thought: ancient styles, families, brothers and comrades-in-arms and other diverse themes have customer needs and user markets, and young people are breaking the circle in new forms.

"We will explore the videoization of more user consumption scenarios. For example, the content supply of beauty, technology, finance, real estate and other categories has been expanded. These categories have achieved efficient and long-term links between people and services, bringing new user value and commercial value. " On the earnings conference call, Aauto Quicker CEO Su Hua said.

According to the official data of Aauto Quicker, compared with 2019, in 2020, the number of people with income will increase by three times, and 80% of the vertical categories will be realized commercially. Among them, there are 5 vertical categories with income exceeding 100 million and 20 KOL vertical categories with income exceeding 10 million.

Where the traffic is, the marketing is there. The brand’s playing style in Aauto Quicker is more and more diversified, and the marketing link is greatly shortened.

This year, at the "Aauto Quicker 616 Sincere Night" event organized by Aauto Quicker E-commerce, Jiangsu Satellite TV and Zhejiang Satellite TV, Hua Xizi, as the general title, also took the form of fancy implantation and linkage communication, and the marketing effect was full.

The data shows that the first network-linked party initiated by the live broadcast e-commerce industry attracted a total of 236 million people to watch, setting a total of 43.1 billion network exposures and 300+ network hot searches, which not only comprehensively enhanced the brand influence of Huaxi Zi, but also directly helped the GMV of Huaxi Zi’s live broadcast room in Aauto Quicker to grow by more than 13 times.

Before 2019, Aauto Quicker belonged to a relatively pure content community and social platform. The platform mainly focused on both content creators and content consumers, with little business ecology. From the second half of 2019, Aauto Quicker began to introduce high-quality content creators through a series of plans to improve the content ecology.

Driven by the content, Aauto Quicker’s business model has also stepped out of the era of live reward and entered the stage of multi-head.

In fact, when the product was upgraded last year, a "two-story" theory was put forward in Aauto Quicker, that is, content and industry are connected but separated. If the extension of short video and live broadcast is too short, the content can be connected to the industry, and through the access of the industry, more creators can be driven to join the content matrix of the platform, thus becoming a growing self-circulation system.

It can be seen from this theory that Aauto Quicker’s answer is a longer-term and broader answer to the long-term growth of the platform, which is also the reason for his subsequent progress in pan-life services, short plays and sports.

For Aauto Quicker at this stage, as long as the content ecology continues to prosper and the community is active enough, its commercial exploration space is large enough.

Topic interaction:

Which short play do you like best? Come and talk to us in the comments section ~

Guangzhou football history： Sanli stove calendar is hard to reproduce its past glory.

　　TOM Sports News On October 25th, 1998, Guangzhou Sun God drew Qingdao Manatees 1-1 in the provincial stadium-this is the last battle of the first team of Guangzhou football in the history of the top football league in China. At that time, some people in Guangzhou football lamented that it would take at least 10 years to get up after the demotion of Guangzhou football!


　　I cann’t believe it’s a prophecy. By the time the Guangzhou Pharmaceutical Team appears in the Super League next year, it will be exactly 10 years since Guangzhou Football left the top league.


　　If the success of Guangzhou Pharmaceutical Team is the reward of Guangzhou professional football for ten years, then behind it, it is the dream of the top league written by generations of football players in Guangzhou in the past 50 years!


　　From 1950s to 1970s.


　　Sanli stove has experienced hardships.


　　Modern football was introduced to Hong Kong in the late 19th century, then to Guangzhou and then to the mainland.


　　In June 1954, Guangzhou established the first professional football team (later named "Zhongnan White Team"), thus becoming the earliest city in China to establish a municipal professional football team. In April, 1955, the South China White Team participated in the first National Football League in the name of Guangzhou City Team, and finally ranked eighth, failing to enter the first batch of seven first-class teams.


　　In 1956, the Guangzhou team won the championship in the national second division with unbeaten record, but the China Football Association suddenly announced that the second division would not be promoted or demoted that year.


　　In 1958, the Guangzhou team won the second-class championship, which was the first time in history to hit the top league successfully. Unfortunately, in order to welcome the first National Games in 1959, Guangzhou team was taken over by Guangdong Provincial Sports Commission, and the team was dissolved for the first time.


　　In April 1961, the Guangzhou Football Team was reorganized. During this period, Guangdong football fell into a low tide, and the Guangzhou team was taken over by the Provincial Sports Commission in 1966 and dissolved for the second time.


　　It was not until October 26, 1977 that the Guangzhou team was restored and called "Guangzhou Youth Team". The following year, the Guangzhou Youth Team participated in the National Youth League and won the third place in the division. The Guangzhou team, which was rebuilt for the third time, continued to attack the top leagues.


　　From 1980s to 1992.


　　The third promotion is tortuous.


　　In 1980, Guangzhou Youth Team won the second place in the National Football Division Competition (League C) and was promoted to the second division. In May 1981, the Guangzhou Sports Work Brigade was established, and the Guangzhou Football Team won the first place in the second division of that year and successfully achieved the miracle of "triple jump" for two years. This miracle reappeared in the era of professional leagues after many years.


　　In 1982, for the first time in the history of Guangzhou football, Guangzhou officially participated in the top league with the promotion and demotion system. However, due to Mai Chao, Wu Qunli, Zhao Dayu and other outstanding players’ promotion of national teams at all levels, the Guangzhou team only reached 15th place in the first division and fell back to the second division again. The following year, although the Guangzhou team won the second place in the second division, the tragedy was repeated again, and the China Football Association once again decided that there would be no promotion or demotion in the second division.


　　In 1984, the Guangzhou team reached the eighth place in the first FA Cup and was promoted to the first class for the second time. At this time, in the early stage of China’s reform and opening-up, Guangzhou people who dared to be the pioneers began to try to get in touch with the market in the field of football. In October 1984, Guangzhou Baiyunshan Pharmaceutical Factory signed a contract with Guangzhou Sports Commission to jointly run the Guangzhou Football Team with an annual sponsorship of 200,000 yuan, setting a precedent for national enterprises to undertake excellent sports teams. Today, Guangzhou Baiyunshan Pharmaceutical Factory has become a member of Guangzhou Pharmaceutical Group. It can be said that Guangzhou Pharmaceutical Group took over the Guangzhou team to complete the "Chongchao Dream". In fact, the seeds were sown 22 years ago. In 1986, Guangzhou Baiyun Team pioneered the introduction of coaches in China and hired Qi Wusheng to coach.


　　In 1989, Guangzhou Baiyun Team expanded into a football club. However, in the A-level competition in which the second national team participated that year, Baiyun Team only won the last place and was relegated again.


　　In 1990, under the leadership of Chen Yiming, Baiyun team was promoted to A as the second place in A B and the top league for the third time. In 1992, "Young Shuai" zhou suian took the lead. With the efforts of a group of veterans such as Mai Chao, Wu Qunli and Li Yong, and young players represented by Peng Weiguo, the team finally got the runner-up, which is also the highest honor that Guangzhou Football won in the "professional era" of China football.


　　1993 ~ 1996


　　Rising sun Dongsheng sun god


　　After "Xu Jiajun" failed to attack the Barcelona Olympic Games in 1992, China football began to brew system reform. In June, China Football Association held the "Hongshankou Conference", which established the development direction of professionalization. In October, 1993, China Football Association held a working meeting in Bangchui Island, Dalian, and decided to take the 1994 League A as a pilot reform.


　　Guangzhou people, who are good at drinking soup, are ahead again. On January 8, 1993, Guangzhou Sun God Group signed a contract with Guangzhou Sports Commission to establish the first joint-stock professional football club in China.


　　At the beginning of 1994, the "zhou suian Incident" broke out in Guangzhou Sun God Club, which for the first time highlighted the contradiction and conflict between employment and concept and professionalism in the era of professional system. As a result, zhou suian managed to hold the handsome whip smoothly, but due to the infighting and physical examination, the performance of the Sun God team in the first stage was not ideal. After the World Cup in the United States, Guangzhou Sun God team began to exert its strength and won six consecutive victories, including the classic battle of beating Shanghai Shenhua team 6-1 away. In the end, the Sun God team unexpectedly won the runner-up in the first top league after professionalization, and Peng Weiguo and Hu Zhijun became popular stars.


　　In 1995, the Sun God team experienced negative news such as coaching change and "JASON ZHANG contradiction (Zhang Jingtian, Yang Feisun)", and this favorite team won only the fifth place in the end. One of the most sensational events of the Helios team this year was to knock the "Ten Champions" Liaoning team to the ground. At first, the Helios team beat their opponents 6-0 at home, and then in the penultimate round, the head coach Zhang Jingtian replaced Peng Weiguo and Hu Zhijun early, but Feng Feng and Lv Jianjun, who came off the bench, magically scored two goals and sent the Liaoning team to A B.


　　By 1996, there were three A teams in one city of Guangzhou, which reached the brilliant peak since professionalization. However, Guangdong football, which was too pragmatic, was collectively "a beat behind" at this time. The Sun God team did not take any further measures in introducing domestic and foreign aid. In the end, the coach Xian Dixiong could only take the team to the seventh place in A.


　　Liu Wei, who has worked in the Sun God Club for seven years, now recalls those days and thinks that the first few years of professionalism were undoubtedly a "passionate year" for Guangzhou football. At that time, China’s football was still very simple, and the characteristics of Guangzhou people who dared to open up the atmosphere at that time showed their advantages. However, with the increasing investment in professional football and the deterioration of the league environment, some advantages of Guangzhou football gradually disappear or even become disadvantages. The glory created by the Sun God team has since bid farewell to the historical stage.


　　1997 ~ 2000


　　The setting sun gradually sighs helplessness.


　　After the end of A-A in 1996, 13 main players of Helios team applied for transfer successively. Although most of them stayed in the end, the signs of "the sun went down" appeared irresistibly. Chen Yiming, the new coach, tried out the "New Guangzhou Style" and got into trouble. Mai Chao took over from Chen Yiming, and the Sun God team finally managed to avoid relegation. In the last battle of that year, the Sun God team drew the Sichuan Quanxing team away from home, and it became a classic scene for all the fans to sing "Too Soft Heart".


　　In 1998, with the departure of Peng Weiguo and Hu Zhijun, and the after-effects of selling the second team to Songri enterprises in 1995 broke out in an all-round way, the Sun God team appeared a serious lack of success. In the big environment, because some monopoly state-owned enterprises began to intervene in football, the competition of the Sun God Club with insufficient economic strength on and off the court was at a disadvantage, and the Sun God team was finally relegated. At this time, the five-year contract between Helios Group and Guangzhou Sports Commission expired, and Guangzhou professional football came to the brink of death.


　　Sun Shen Group finally renewed its five-year contract with Guangzhou Sports Commission and made a pioneering move to auction the right to operate the home court. However, after the auction, the living environment of Guangzhou team became worse. In 1999, the Helios team could only reach the 8 th place in A B.


　　In 2000, the annual investment of Helios Club exceeded 20 million yuan for the first time. A Brazilian coach Rodriguez, known as "Teacher tavares", appeared in the team’s handsome position, but this old Brazilian led the team to get one draw and four losses in the first five rounds, which was the worst start in the team’s history. Zhou suian took over the Guangzhou team for the second time. It was not until the final battle of relegation with Beijing Kuanli team in the provincial stadium that the winning goal scored by Wuhan domestic aid Zeng Qinggao helped the Sun God team avoid relegation successfully. In this battle, thousands of fans poured into the stadium, and the club staff and players burst into tears after the game. The scene was very touching.


　　From 1997 to 2000, professional football in China entered a "golden development period". But unfortunately, Guangzhou football did not taste the sweetness, but swallowed the bitter fruit and created the darkest memory.


　　2001 ~ 2005


　　Chengtou Bianbian Dawang Banner


　　At the beginning of 2001, the Sun God Club officially announced its withdrawal from the professional football circle, and Guangzhou football fell into an unprecedented survival crisis. Under various opportunities, Geely Automobile Group from Zhejiang took over the Guangzhou team, which is the first time in the history of Guangzhou football that an enterprise from outside the province took over. On March 16th of that year, Geely Group bought 90% of the shares of Guangzhou Football Association for 14 million yuan. Under the name of "Guangzhou Geely Team", the team, led by Liu Kang, opened a journey to hit the top leagues in the new century.


　　In the first half of the year, Guangzhou Geely team won the "Half Runner-up". But at this time, the environment of football in China was quite bad. After Yan Shiduo became the head of the China Football Association in 2000, the professional football in China suffered a "great retrogression"-in order to gamble on the 2002 World Cup, Yan Shiduo decided to cancel the relegation of League A in 2001. As a result, A and B with only two promotion places have become a cruel "shopping" place, and all kinds of "fake black" phenomena have reached an unprecedented situation. After the start of the second half of 2001, Geely team fell behind from the first group with 2 draws and 3 losses. Zhou suian became the coach of Guangzhou team for the third time, and led the team to win five consecutive victories. However, in the final stage of the league, the "Five Rats Incident" broke out, and after Geely was "blacked out" in Shanghai COSCO, it was completely out of the question of "rushing to A". After the end of the season, Geely Club and Greentown Club jointly launched an "anti-black storm", but the failure of Guangzhou Football "Chong A" was irreversible, and Geely Group announced its withdrawal after taking over the team for 9 months.


　　After Geely withdrew, the Guangzhou team was entrusted by the Municipal Football Association, and Guangzhou professional football came to a crossroads again. In the end, Guangzhou Xiangxue Pharmaceutical Company lent a helping hand and invested 16 million yuan to acquire a 30% stake in Guangzhou Football Club, and was named Guangzhou Team for two consecutive years.


　　Since 2002, professional leagues in China have entered a period of great retrogression. In that year, there was no promotion or demotion in A B, and the Guangzhou Xiangxue team, led by zhou suian and Wu Qunli successively, only finished 11th in A B.. Although Guangzhou Football Club made a rare profit by selling players at the beginning of the year, the worst performance in the history of professional leagues still made the football community in Guangzhou very confused.


　　At the beginning of 2003, Mai Chao, who had just retired from the National Youth Team, held the coach of Guangzhou Xiangxue Team, and Xiangxue Team reached the third place in A B. In 2004, A B changed its name to A, and the China Football Association stipulated that teams participating in A League must implement the shareholding system reform, and local football associations can no longer hold shares. Therefore, Guangzhou Football Association, which originally held 70% shares of Guangzhou Football Club, invited investment from outside in November 2003, hoping to transfer all its shares.


　　After two months’ embarrassing situation, at the beginning of 2004, Dongguan Rizhiquan Group entered Guangzhou Football Club with "zero transfer", and Guangzhou team went to the first League A under the name of "Guangzhou Rizhiquan Team". In the following two years, Guangzhou Rizhiquan Club had many conflicts with the relevant authorities because of the investment problem. In fact, since 2004, professional football in China has entered a game pattern of capital and power, and the "Sun Fountain Model" itself is beyond reproach. However, under the background of Guangzhou’s successful bid for Asia and the municipal government’s writing the development of football brands into the "Eleventh Five-Year Development Plan", Guangzhou professional football will inevitably be pushed forward.


　　On February 25, 2006, Guangzhou Pharmaceutical Group took over, Guangzhou Pharmaceutical Football Club was formally established, and Guangzhou professional football opened a new chapter. That year, Qi Wusheng’s leadership fell short, but GPHL’s ambition of "overtaking" remained unchanged. This year, GPHL continued to increase investment, hired Shen Xiangfu as the coach, and introduced a number of domestic and foreign aid. After 23 rounds of hard work by all the soldiers of Guangzhou Pharmaceutical Team, the long-cherished wish of returning to the top league was finally completed after 9 years.

Editor: Zack Zhang

Tourists’ vehicles strayed into the beach and Sanya coastal police helped them get out of trouble.

"If you have any difficulties, you can always come to us." Li Wei, a policeman from Gangmen Coast Police Station of Sanya Public Security Bureau, comforted Mr. Lai, a tourist. Just half an hour ago, the auxiliary police of Gangmen Coast Police Station used an ATV to pull Mr. Lai’s vehicle out of the beach.
At 21 o’clock on the evening of February 21st, Li Wei, a policeman from Gangmen Coast Police Station, and four auxiliary police officers were patrolling when they found a car on the beach. Upon inquiry, I learned that Mr. Lai’s family came to Sanya by car from Sichuan. Because they were not familiar with the local road conditions, they mistakenly drove the vehicle to the beach. As a result, the wheels got stuck in the soft sand and could not be driven out, so they had to ask the police for help.
After understanding the situation, the police immediately formulated a rescue plan and drove the ATV in the office to the scene to push the cart with Mr. Lai. "One, two, three, go!" "A little forward … good! Stop … first level the sand … "With the command and assistance of the People’s Auxiliary Police, Mr. Lai’s vehicle finally got out of trouble and drove off the beach smoothly. Mr. Lai gratefully held the policeman’s hand and said sincerely, "Thank you so much. I don’t know what to do if you didn’t show up in time. Your help impressed me deeply on this trip."
The police reminded the tourists: Pay attention to safety when traveling, and don’t drive the vehicle to the beach or seawater to avoid accidents. In case of emergency, you should call the public security organ for help in time. (Reporter Chang Kai correspondent Ye Jia editor Li Xiaohuan)
Reporting/feedback

Gansu Volkswagen Alpine Skiing Invitational Tournament started.

Original title: Gansu Volkswagen Alpine Skiing Invitational Tournament started.
On January 20th, Wang Lijun, a player from Gansu Lexue Team 1, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On the same day, the 9th Volkswagen Alpine Ski Invitational Tournament in Gansu Province started at Songmingyan International Ski Resort in Linxia Hui Autonomous Prefecture and Hezhen County, Gansu Province.
On January 20 th, Li Xianglong, a parallel double board player, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20th, Ma Yongzhen, a team player from Fataishan, Gansu, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20th, Su Xinchen, a player from the second team of Ai Xue Sports Shuangban, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20th, Sun Yanpeng, a team player of JDI Ski Club in Yuzhong, was in the men’s slalom competition. Xinhua News Agency reporter Fang Xinshe
On January 20th, Tai Xuwan, a team player of Ai Xue Sports Shuangban, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20, Dai Zhiwei, a player from the first team in Fataishan, Gansu Province, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20th, Dai Zhiwei, a team player from Fataishan, Gansu, crossed the finish line in the men’s slalom. Xinhua News Agency reporter Zhang Zhimin photo
Source: Xinhuanet
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The theme forum focuses on international perspectives, exchanges and cooperation.

Sponsored by the Organizing Committee of Beijing International Film Festival, the 13th Beijing International Film Festival "Forum on International Cooperation among Film Powers-Promoting Mutual Learning among Civilizations through the Bridge of Light and Shadow" was held in Beijing Yanqi Lake International Convention & Exhibition Center on the afternoon of April 24th (Monday).

Xu Hejian, deputy director of the Propaganda Department of Beijing Municipal Committee, director of the Information Office of the Municipal Government and member of the Organizing Committee of the 13th Beijing International Film Festival; Caojun, member of the sub-party group of China Film Association, deputy secretary-general and second-level inspector; Chen Ling, Party Secretary and Curator of china national film museum, attended the forum. This forum was hosted by Lan Yu, the host of the movie channel. The guests present were French director and screenwriter Friedrich Obertin; Famous director and producer Chen Sicheng; American documentary director and producer Jimmy Chin; Famous director and producer Huang Jianxin; Hu Zhifeng, Professor and Doctoral Supervisor of Beijing Film Academy and Director of Academic Committee of Film and Television Society of China University; Russian director and screenwriter Ivan Tverdov; Wang Zhonglei, co-founder, vice chairman and CEO of Huayi Brothers Media Co., Ltd.; Yang Xianghua, President of iQiyi Film and Overseas Business Group; Professor of Tsinghua University School of Journalism and Communication, Yin Hong, Vice Chairman of China Film Association, and Zhao Fang, President of Warner Bros. Exploration Group in China.

Xu Hejian, deputy director of the Propaganda Department of Beijing Municipal Committee, director of the Information Office of the Municipal Government, and member of the Organizing Committee of the 13th Beijing International Film Festival, mentioned in his speech that movies, as an icebreaker of cultural mutual trust, provided an important platform and broad space for cultural exchanges and created potential and opportunities for communication and dialogue in the touch and integration of different countries and local cultures. Especially in the increasingly frequent and diverse cultural exchanges, movies have unique value in constructing the discourse system of China’s cultural communication to the outside world, and have become cultural messengers to promote exchanges and mutual learning among different civilizations. In his speech, caojun, member of the Party Committee, Deputy Secretary-General and second-class inspector of the China Film Association, said that in the great new era, China filmmakers should work together to build a bridge of light and shadow, and use this bridge to connect China with the world, bring the world’s appearance to the audience in China and tell the story of China to the world. Chen Ling, Party Secretary and Curator of china national film museum, said that film, as a common art form of human beings, is an important carrier for people all over the world to communicate with each other, with great cultural power and appeal. As an important part of cultural undertakings and industries, film is becoming an important medium for China to participate in the process of globalization and exert its international influence.

Friedrich Obertin, a French director and screenwriter, believes that the consensus of filmmakers all over the world is to find a good story, and the widest audience can be reached through scripts and stories, because this is the goal of the film.

Chen Sicheng, a famous director and producer, said that he and his team have more experience in international cooperation, and deeply felt that each shooting is not only about finishing the work, but also about the profound understanding of local culture and customs and the exchange and learning with local filmmakers. Every time I shoot, there will be a lot of earth-shaking changes to the local cognition. "Reading thousands of books, taking Wan Li Road and shooting several films" is really a very important life experience.

Documentary director and producer Jimmy Chin excitedly showed his photos taken as a professional climber and skier to the audience and other guests, and said that it was his first time to attend the Beijing International Film Festival, where he could look at the development and challenges of the film from different angles. The production of movies is full of enthusiasm and passion, and movies are the best way to bring human beings together across countries and regions.

Huang Jianxin, a famous director and producer, said that the current international situation has brought many puzzles and challenges, and the film just has the power to break through culture, which is a way of communication that can be more simple through visual language. He believes that in film cooperation, filmmakers are always equal and there is no gap, and it is this strength and pursuit that promotes exchanges and cooperation among film countries.

Hu Zhifeng, a professor and doctoral supervisor of Beijing Film Academy, pointed out that the film is irreplaceable because of its intuitiveness, vividness and depth, which can enter the depths of human emotions. Making a good film is the common aspiration of filmmakers all over the world. Film cooperation is the common aspiration of filmmakers, and it is also a common vision. It is expected that filmmakers from all countries can use the bridge of light and shadow to promote mutual understanding of civilizations.

Ivan Tverdov, a Russian director and screenwriter, said at the forum that we are very optimistic about the cooperation between Russia and China now. We have a good foundation for cooperation, because we share common values, and the filmmakers of the two countries will work together to create a bright future for the film.

Wang Zhonglei, co-founder, vice chairman and CEO of Huayi Brothers Media Co., Ltd. said that the changes and development of the market and economy have changed the co-productions, and now the co-productions are facing new challenges and new situations. In addition to copying the successful experience of past cooperation, we need to have more exchanges and cooperation with international advanced film production companies to spread the culture and ideas of China.

Yang Xianghua, president of Aiqiyi Film and Overseas Business Group, said that Aiqiyi, as a streaming media platform, has three major tasks, namely, introducing a large number of excellent foreign films, spreading China films to foreign audiences, and promoting more cooperative shooting of domestic and foreign films.

Yin Hong, a professor at Tsinghua University School of Journalism and Communication, said that to keep the door open for movies, we should continue to deepen cooperation in creation, marketing, production and distribution, and jointly explore the international film market, so as to achieve the role of mutual learning among civilizations.

Zhao Fang, president of Warner Bros. Exploration Group in China, said that the China market is full of opportunities and cannot be ignored. Warner has always been committed to China and attached importance to the China market. During the development of China from a big movie country to a powerful movie country, Warner will continue to strengthen content cooperation and personnel training, and make contributions to the story of China.

"Forum for International Cooperation of Film Powers-Promoting Mutual Learning of Civilizations through the Bridge of Light and Shadow" is rich in content, broad in vision and novel in ideas, and has conducted in-depth discussions on international film cooperation in the ideological collision and wisdom confrontation between Chinese and foreign filmmakers. The guests at the meeting are full of confidence in the future of international film cooperation, and firmly believe that the film industry will be able to open a new game in the changing situation, climb the peak again and create brilliant achievements again.

[Editor: Dong Jing]