For many people, when it comes to "Redmi", the word "thousand yuan machine" will first come to mind.. But on July 27th, Xiaomi officially released the most expensive new machine in Redmi-Red Rice Pro, and the price of the top version went to 1999 yuan, which was directly equal to the "beggar version" Xiaomi 5, which seemed to make us smell a strong "counterattack" flavor.
In addition, Red Rice Pro also played the celebrity endorsement commonly used by OPPO and vivo, adopted dual cameras in Xiaomi mobile phone family for the first time, jumped out of the existing Redmi series design and adopted an integrated metal brushed body for the first time, and also used frontal fingerprint recognition in Redmi series for the first time … A red rice mobile phone has so many "firsts" at the same time, which is quite intriguing in itself, but let’s take a look at the actual experience.
Is it worth buying a red rice mobile phone in 1999 yuan?This problem is also the core and main line to be explored in this experience evaluation. Practice makes true knowledge, experience and finally we will give the answer in combination with real feelings.
I. Appearance
Red rice PRO finally made up for the shortcomings of Xiaomi mobile phone on the integrated metal body, and the visual integrity and exquisiteness were significantly improved compared with the previous Redmi models.. The reason for this is that the materials of mobile phones on the market can be basically divided into the following four categories, and the corresponding product positioning and price range are increasing in turn:
Observing Xiaomi’s product line, it is not difficult to find that its mid-to-high-end models, such as Xiaomi Note and Xiaomi 5, directly adopt metal frames made of glass and ceramics, while the previous Redmi /Note and Xiaomi Max all adopted three-stage metal frame design, except for the one-piece metal frame, which happens to be one of the standard elements of several popular models on the market at present, and plays a significant role in improving the texture or sense of grade.
Red Rice Pro just filled in this gap this time, and the integrated metal body looks strong in overall sense, exquisite sense and quality sense, which is much better than the previous Redmi series. Doing so caters to the market demand and tastes, while at the same time maintaining a sufficient degree of differentiation between low, medium and high-end products..
It’s not enough just to tie the level. You have to create some personality and difference, otherwise how can you distinguish it from competing products?This time, Xiaomi treated the material of the red rice Pro metal back cover as a brushed metal texture, and did not use the common sandblasting treatment, which was enough to blink under the light reflection. It is estimated that it wanted to highlight its own personality and difference, but whether it looks good or not requires everyone’s opinions.
However, the texture to the touch is another matter.The shiny and metallic red rice Pro feels completely different from the visual experience.The surface of the back cover is very smooth, and we even thought at one time whether there was a layer of plastic sticker on the surface, and it was easy to get contaminated with oil and become a "painted face", which was not like metal except for the cold feeling..
▲ The dual cameras of Red Rice Pro are arranged up and down separately (the top is the main camera of Sony IMX258 sensor wITh 13 million pixels, and the bottom is the sub camera of Samsung sensor with 5 million pixels, which is only responsible for capturing the depth of field information), and there is a double-color LED fill light in the middle as an interval. Whether it looks good or not also requires different opinions. As for the actual imaging effect, IT House will explain it separately in the photo section below.
Different from the double-sided radian design on the back, the side lines of Red Rice Pro are tough and straight, and the matte texture on the side contrasts with the smoothness on the back.. The back shape of Red Rice Pro has the shadow of Xiaomi Note and Xiaomi 5, such as the radian of four corners and the arc design thinning to both sides, plus two CNC highlights trimming on the side, which makesRed rice Pro looks thinner from the side, so does the actual feel.. The side surface of the fuselage is treated by sandblasting, and the matte feeling is outstanding, which is in obvious contrast with the smoothness and delicacy of the back, and some of them split the overall feel of the integrated metal fuselage.
According to the sequence in the above picture, there are auxiliary Mic, 3.5mm headphone jack and infrared remote control sensor openings on the top of Red Rice Pro from left to right, but the three openings are not on a central line, which may be unacceptable to friends with obsessive-compulsive disorder.
▲ The bottom is completely symmetrical, and only the opening on the right side is the real speaker opening (The speaker volume of Red Rice Pro is very full, and it is already very loud when it is slightly more than half, but it is slightly thin, and there will be a certain sound breaking phenomenon when it is opened to the highest.), the left side only plays a balanced and symmetrical role, which also hides the main Mic of Red Rice Pro, and the interface form is USB Type-C. As can be seen from the above picture,The speaker openings of Red Rice Pro have been chamfered, and the edges of the openings are not scratched at all. The openings of USB Type-C and 3.5mm headphones have been hemmed. These two details are handled with care and are also more delicate..
The buttons feel a little hard, and when pressed to the bottom, they feel sticky and astringent.. I don’t know if it’s the individual reason for sending the prototype. The buttons of Red Rice Pro feel hard, and it takes a little more effort to press them. The buttons at the end feel a little rough and sticky, and the feedback is not quick and sharp enough.
There is no Logo on the front of Red Rice Pro, and a 2.5D front glass panel is used.There is a circle of white plastic protective frame between the glass edge and the metal fuselage, which is slightly higher and protruding, which affects the transition connection between the glass edge and the fuselage. When holding it with one hand, it still feels a little awkward to press it here.. The black border around the actual display area of the screen (BM covered area, not the "ID borderless" design that deliberately painted the border together in black) is faintly visible in the above picture, and the control is relatively general.Friends who care about the "black edge" may wish to consider the black version, and the black front panel will look much better..
▲ An LED light is hidden on the left side of the top earpiece, and the distance sensor and the opening of the 5 megapixel front camera are on the right side of the earpiece.
▲ Red rice Pro adopts the front fingerprint recognition button.This is also a real physical button, which can play the role of pressing the Home button after being pressed, and can also be switched to "Touch the desktop button to return to the desktop" by setting.In daily use, you can quickly return to the desktop with a touch. There is also a touch button hidden on both sides of the Home button, with a small white dot backlight.
▲ The card slot is a "two-out-of-three" card slot, where two SIM cards (Nano SIM+Micro SIM) or a memory card plus a microSD memory card can be put (at this time, the SIM card can only be Micro SIM), which supports switching between the primary and secondary cards through setting.IT House put in two Unicom cards during the test, but at this time, Red Rice Pro did not display the numbers of two SIM cards, and both cards were displayed as "China Unicom". It was a little embarrassing to distinguish the two cards only by calling others once.It would be much more convenient if you could directly display the local number of two SIM cards.
Second, the screen
Red Rice Pro uses a 5.5-inch OLED screen (specific parameters are shown in the figure below), which is the first time in Xiaomi/Red Rice mobile phone. According to the previously exposed news,There are two main suppliers of this screen of Red Rice Pro. The first supplier is Hehui Optoelectronics, and the second supplier is BOE. This is the first time that domestic OLED panels have been used in large quantities..
Then the question is coming,Compared with international suppliers such as Samsung and LG, what is the display effect of domestic OLED screen?
The biggest advantages of OLED screen in perception are high contrast and high saturation, gorgeous and rich color display, and rich and lively color matching of MIUI itself. The first impression of the two is good, which is more pleasing to the eye.. However,The OLED screen of Red Rice Pro feels warmer, and there is an illusion that the "Huang Ping" eye protection mode is turned on in the default mode. The maximum brightness of 350 nits is quite average, which makes the screen permeability poor..
It is suggested to adjust "Color Temperature and Screen Optimization" to "Intelligent Environment Adaptation (Recommended)" mode in the settings, and then manually pull the color temperature adjustment bar above to the "cool color" end.(Only in the mode of "intelligent environment adaptation" can the color temperature be adjusted), the yellow look and feel will be improved to some extent.It’s a pity that the color temperature adjustment has only three gears, and the cool end has a slight greenish feeling. It would be better if more gears could be provided..
High color gamut and color temperature adjustment cannot have both.. IT House found that Red Rice Pro will only enable the highest color gamut when it turns on the "screen enhancement" mode, and the normal "smart environment adaptation" color gamut will be reduced. As we mentioned above, red rice Pro can only adjust the color temperature in the first mode, which will lead to a very embarrassing situation.We can’t adjust the color temperature to improve the yellow and warm color when we choose a high color gamut, and we can’t enable a higher color gamut when we choose to improve the yellow and warm color, which makes us feel very entangled..
Because of the special pixel arrangement, OLED screens are often different from size LCD screens in fineness.This screen of Red Rice Pro is no exception. Generally, it is enough to watch from a normal distance. However, if your eyes are particularly sharp or close to the screen, you can still find the slight jagged edge of the font and the problem of colored edges (red and green edges).However, it will be so obvious when the above picture is enlarged by 10 times, and the fineness is still sufficient under normal use.
The viewing angle of Red Rice Pro, a domestic OLED screen, is slightly weaker than that of Samsung AMOLED screen of the same size, and the phenomenon of green after deflection or off-screen is more obvious.
The gorgeous OLED will also cause some distortion problems.For example, at present, most digital cameras are still using sRGB color gamut (for example, the real shot of Red Rice Pro in this paper). When such a color space comes to a high color gamut screen, there will inevitably be a problem of color gamut mapping amplification, which looks much more colorful than the real scene, and it actually loses some authenticity while pleasing the eye.
Therefore, we see that more and more mobile phone manufacturers begin to provide standard mode (sRGB color gamut) in display settings, thus solving the distortion problem of OLED high color gamut.Red rice Pro also provides a standard model, but the real final solution depends on the joint efforts of the whole industry..
In addition to a wider color gamut, for smart phones, OLED also has the advantages of simplified structure and thinner thickness, no flicker of organic materials (which is of great significance to VR), wider temperature working range and so on. Compared with the original products, the life span of OLED is greatly prolonged, and the probability of screen burning in the normal life cycle of products is extremely low. butThe most important point is that with the increasing scale, the price of small-sized OLED panels has been flat or even lower than that of LCD panels, and OLED replacing LCD has become an inevitable trend in the future development of smart phones.. The news that domestic panel manufacturers are starting to ship in batches and that Apple will switch to OLED in 2017 further confirms the maturity of this market. It is not surprising that Xiaomi can adopt OLED on Red Rice Pro.
It is reported that,Xiaomi also signed a supply agreement with LG Display for OLED screens, which will also be used on Xiaomi mobile phones in the future, while domestic OLED panels will be used in Redmi series..
Third, hardware and performance
From Meizu PRO 6 to 360 mobile phone N4 to Meizu MX6, MediaTek Helio X20/X25 Ten-Core Chip IT House has been analyzed many times, and its overall level must be very familiar to everyone. To sum up,Ten cores sounds very scary, but it is at most about the level of Xiaolong 650/652. The 20nm process is very slow, which leads to the situation that the A72 nuclear power is fully open, even if the power consumption is fully open, it is too high. In addition to the powerful running ability, in the daily use process, the greatest significance of the ten-core chip is to control the power consumption by regulating different cores..
▼ Horizontal comparison of MediaTek Helio X20/X25 chip performance;
"One core is in trouble, nine cores are on the lookout" has become a common way for people to tease MediaTek’s ten-core chips, but is this really the case?You can take a look at the screenshot of Perfmon after 600 seconds of full-load double copying below. From it, we can see that one of the A72 cores was locked out because of overheating. At this time, although the other nine cores all had different degrees of frequency reduction, they were still working very hard and did not "watch". The same chip also has physical differences, and the adjustment schemes of various manufacturers are also different. In addition to the horizontal comparison of theoretical maximum performance, it is necessary to analyze the specific models.
▼ The same double copy for more than 600 seconds, the specific performance of different models of ten-core chips:
▲360 mobile phone N4, Helio X20(MT6797M), before 600 seconds, the ten cores are fully turned on and the frequency is not reduced, and the maximum temperature of the fuselage will rise to 53.6 degrees Celsius, which is very hot. After 600 seconds, the big and small cores quit together, leaving only four cores sticking at 500MHz, and the performance dropped off like a cliff. Then, with the temperature decreasing, it gradually eased a little, and the performance rebounded slightly.
▲ Meizu MX6, Helio X20(MT6797, the core frequency is lowered by 100MHz compared with the standard version), and the overall performance is relatively stable. The instantaneous performance and average performance are still almost the same near the end of double copying, and the highest temperature of the fuselage is 40.9 degrees Celsius.
▲ Red Rice Pro exclusive edition, Helio X25(MT6797T), performance mode, ten cores fully open in the first 100 seconds, and the performance is amazing, which is simply an artifact. However, due to overheating, both CPU and GPU were down-frequency, and even there was a strange situation of CPU down-frequency and GPU beating chicken blood. The instantaneous GPU graphics performance angered other models for at least one street. In short, it is extremely low. Once it is slowed down, the firepower will be fully open, and there is still a strange situation in which the performance of CPU and GPU is upside down. In NBA2K16, a game that requires both CPU and GPU, the reduction of either side will make the picture become PPT, and the actual performance is absolutely worrying.
▲ Red Rice Pro exclusive edition, Helio X25(MT6797T), balanced mode,The performance in this mode is much better than that in the performance mode. It is recommended to use this mode all the time except for running. Soon after double copying, all the ten cores will reduce the frequency and exert soft power, and the performance is relatively stable, as is the GPU.There will be some fluctuation after 300 seconds, but the overall performance is still stable (the average performance is better than the performance mode), and the highest temperature of the fuselage is 41.1 degrees Celsius.
Red Rice Pro Standard Edition/High Edition/Premium Edition (RMB 1499/1699/1999) is equipped with MediaTek Helio X20/X25/X25 chips, respectively. We can compare the parameters of the official standard edition of MediaTek below with those published by Xiaomi official website. As you can see,The standard version of Red Rice Pro is actually equipped with a down-converted version of Helio X20, which is MT6797M..
In terms of games, the IT home mobile game "the glory of the king" has been tested in practice., keep the default picture quality settings (high picture quality, high particle quality, high-definition display off, role drawing off). The actual measurement shows that Red Rice Pro will only open the A72 core when the game is loaded. During the game, most of the time, four cores run at the main frequency of 2GHz, and the initial frame rate can be maintained between 20-30 frames, and the team battle also has about 22 frames; After that, the opening time of the nuclear core is gradually shortened, and more often, it is kept running at the main frequency of 1.5GHz by four small cores. At this time, when encountering some team battle scenes with many special effects, the frame rate of Red Rice Pro will drop to 15 or even 11 frames, and the picture is stuck, which affects the game rhythm.
Generally speaking,MediaTek Helio X20/X25 has no problem in dealing with daily applications. After all, A72 large core will only start when it is switched between applications and turned on, and it will continue to run for a short time, so you can still feel the power of the large core.. However, the performance of X20/X25 cannot be exerted for a long time due to the 20nm process, and the theoretical maximum performance can only be exerted in a short time.This is somewhat similar to running 5000 meters at a sprint speed, which is bound to fail in a short time. In the later stage, the race can only be completed in a sleepwalking manner at a slower speed than the opponent, and the actual performance is naturally weaker than that of the competitors in the same group..
Fourth, the software UI
Red rice Pro is equipped with MIUI 8 based on (this one in our hand is MIUI 8 6.7.25 development version), so we won’t go into details about its specific functions here.
As one of the earliest and most mature customized Roms in China, MIUI naturally needs no words in terms of the perfection of functions, and the integration and access of various services are also very perfect, especially in the case of Xiaomi’s efforts in the Internet of Things and smart peripherals in recent years. MIUI with built-in smart home APP has built a very large and mature intelligent hardware ecosystem. Although there was an ADUI storm in the middle,At present, MIUI’s ease of use, maturity, rich peripheral services and hardware ecology still have a strong stickiness to users, which is also an important reason why Redmi series can quickly open the thousand yuan mobile phone market outside the cost performance. Today, MIUI can still be said to be one of the important attractions of Redmi and Xiaomi mobile phones..It is only in the case that competitors are becoming more and more mature and perfect, whether MIUI should continue to enrich and improve on the existing basis in the future, or make changes to a greater extent and scale, which deserves Xiaomi’s careful consideration..
▲ From left to right are Xiaomi telephone refueling bag, smart home and Xiaomi wallet. The perfection of service and surrounding ecology can be seen.
Fifth, take pictures
About dual camera technology:The improvement of mobile phone photography in recent years is obvious to all, but there is always a bottleneck in this improvement, which is subject to the limits of hardware and physics. To break this limitation, we can only raise the physical upper limit, that is, add another camera to increase the possibility of taking pictures of mobile phones.
At present, there are three kinds of dual-camera schemes: one large and one small (one main camera with a low-pixel auxiliary camera), one wide and one narrow (using two cameras with different focal lengths), and two cameras with the same angle of view and the same pixel (the two cameras are completely identical and participate in imaging at the same time). The difficulty of implementation increases in turn, and the corresponding room for improvement in taking pictures of mobile phones also increases in turn.. This time, Red Rice Pro chose a large one and a small one (13-megapixel Sony IMX258+5-megapixel Samsung auxiliary depth-of-field camera), which can record color and distance information at the same time, and simulate the large aperture depth-of-field (or background blur) effect of SLR cameras, only when the subject is within 2 meters from the lens.IT House has previously analyzed the advantages and disadvantages of the current dual-camera technology through special articles at the beginning of the year. Interested friends can refer to "Analysis on the current situation of dual camera technology in MWC2016The article "..
Red rice Pro with dual cameras mainly adds an "aperture" sign above the "mode selection" of the camera interface. Click to open the dual camera function, and drag to adjust the aperture value (F0.95-F5.6, 11 files in total).The choice here is not the aperture priority mode of a digital camera, but the intensity of the simulated blur.. After opening, click the "Close Dual-camera" button above again to return to normal camera mode.
Because IT is a digital simulation of the depth of field effect, it is definitely not comparable to the real large aperture lens. Although Xiaomi did not say some precautions, through recent experience, IT House summarized them as follows..
▲ Compared with the blur effect of red rice Pro F0.95 and F5.6, we can see that the focus in the picture is on the face of the girl, and the discrimination under the hair is high enough. At this time, the blur effect is not bad.
What will happen if the subject discrimination is not high enough?For example, we are shooting this USB portable fan. It is reasonable to say that the front of the fan should be in the same focal plane, and the imaging is relatively clear and sharp. However, if we look at the above actual processing proofs, we can find that the right side of the USB fan in the picture is relatively clear because of its good discrimination from the background, but there is a shallow edge with clear focus between the fan edge and the background, which is rich in digital flavor but still much better than the left side. At this time, the edge of the left fan in the picture is too close to the color of the table, and the red rice.
▲ Therefore, it is easy to find out the flaw of digital blurring of red rice Pro. Find an object that is not much different from the background and take a shot. The traces of digital processing will be immediately revealed..
▲In order to illustrate the difference between the F2.0 dual-camera digital analog aperture and the real F2.0 aperture, we used Red Rice Pro (the physical aperture value of the rear camera lens is F2.0) to take the above two pictures respectively, and there is no need to say more about that one..
▲The dual-camera imaging proofs of Red Rice Pro will also save the depth of field information, so users can make secondary adjustments to the focus and aperture size later. In addition, Red Rice Pro also provides background special effects and 3D photos based on depth of field information.After selecting background special effects, you can add various effects outside the focus range automatically judged by the mobile phone. The "stroke" here also gives us a glimpse of where the main range of automatic judgment of red rice Pro is (on the far right in the above picture, see the range of white circles) …
▲ Of course,If you make good use of the above rules and special effects, you can still make good proofs of blur special effects.. As for 3D special effects, you can feel it through the following animation.
▼After watching the double shot, let’s feel the normal mode real shot sample of Red Rice Pro:
When the HDR effect is turned off manually, the daytime real shot proofs of Red Rice Pro are like the above. The exposure control is conservative, the overall picture is dark, and the white balance is a little blue-green, which makes the red rice Pro proofs feel a little cold and gray, just like a layer of yarn is covered in front of your eyes, and the tolerance performance is relatively average.. According to the above ideas, we manually adjust the color balance, then increase the brightness of the picture and adjust the displacement to enhance the layering of the picture, and finally slightly increase the saturation, so that the third sample of the above red rice Pro becomes like this. Which one do you think is better?
As you have noticed, we particularly emphasized that HDR is turned off manually, because the HDR of Red Rice Pro is too sensitive, but all scenes with a little contrast between light and dark will automatically turn on HDR, and the effect is naturally very remarkable. The overall brightness of the picture and the details, saturation and level of the dark parts have been significantly improved, among which there seems to be different optimization of colors, and the overall look and feel has been significantly improved. It is recommended that you always keep HDR automatic during use..
In addition,The HDR of Red Rice Pro is done with great care. It puts the previous HDR processing link behind the shutter animation, so that users will feel particularly refreshed when taking photos with HDR, which seems to be no different from not opening HDR.However, a glance at the photo album animation shows that in fact, Red Rice Pro will continue to process for a while after clicking the shutter before ending the photo taking and saving process.
In the low light environment, the resolving power of Red Rice Pro will also drop significantly, and the details will be smeared more obviously. Exposure is positive, and the image brightness is several levels higher than the scene brightness at that time, but the overexposure of the bright part is also obvious, which belongs to the type that pays more attention to improving the image brightness in low light environment.It is worth noting that Red Rice Pro will turn on HDR as actively as during the day in low light environment, but the automatic color optimization at this time will pull the white balance towards purple and red.In particular, it’s a bit weird that the first sample is red. In the adjustment of the algorithm, Xiaomi really needs to continue to optimize it.
Sixth, battery life and charging
Red rice Pro is equipped with a 4050mAh large-capacity battery. Although the energy density of lithium batteries has been greatly improved at present, the weight and thickness of the whole machine are obviously increased by increasing the battery capacity. The weight and thickness of red rice Pro have reached 174 grams and 8.15mm respectively.For a 5.5-inch screen mobile phone, the red rice Pro feels heavy and full of weight. What about the endurance performance at the expense of the feel?
According to the actual measurement of IT House, when it is fully charged and two SIM cards are put in, it consumes about 6% power to take about 50 photos with Red Rice Pro. After that, reply to several WeChat messages and complete a WeChat code scan, and then reduce the power consumption by 2%; Connect to the WiFi network and use the iQiyi APP to keep the volume at half. Watching 720P online video for 82 minutes consumes 12% of electricity. Keep QQ and WeChat message push notifications open at night (with more information) and consume 5% of electricity for 8 hours and 30 minutes; The 37-minute "the glory of the king" mobile game consumes 12% power; Brushing for 15 minutes consumes 3% power, so the red rice Pro consumes 40% power and the remaining power is 60%.
According to the above power consumption rate, it should be no problem for Red Rice Pro to insist on heavy use for one day. Of course, everyone’s usage is different, and the above data are for your reference only.
▲It is somewhat surprising that Red Rice Pro does not support WiFi in the 5GHz band..
In terms of charging, because the prototype received by IT House was not accompanied by a charging head, we only found a 5V/2A charger with the same parameters as official website to test the charging speed. The measured data shows that,It takes about 120 minutes to fully charge Red Rice Pro, and the charging speed is relatively uniform (only slowed down after 90%), and the performance is quite satisfactory..
Experience evaluation summary
Through a period of practical experience,IT House believes that Red Rice Pro is the model with the most offline market potential launched by Xiaomi, an Internet online brand, and it is also the best successor to Xiaomi 4S that has been removed from the shelves.You can easily find the shadow of today’s offline hot-selling models in it. Although the performance, battery life and materials are not the ultimate, the overall balance is good. In addition, the statement that Suning, Gome, Dixintong, Leyu and 2149 national key customer retail stores are open online for purchase is particularly emphasized at the press conference, which shows Xiaomi’s determination to make efforts in the offline market now. Of course, in addition to Xiaomi’s initiative to change, it seems that Q2 shipments are surpassed by OPPO and vivo, which gives Xiaomi more stimulation and pressure.
Is it worth buying a red rice Pro in 1999 yuan?It is really controversial that its flagship Xiaomi 5 is priced at 1999 yuan. Under this circumstance, it seems that many people forget that its standard version starts at 1499 yuan, and this version and the high-end version of 1699 yuan are obviously more worthy of recommendation. Whether it can be bought at the original price is the biggest problem. As for the price of 1999 yuan, there are really too many spaces to choose from.. Besides,Top distribution has never been the main force of volume, but can it be done without it? impossibleBecause it is needed to contrast the cost performance of the mid-low version and raise the pricing range of Redmi series, I believe Xiaomi has reserved some space for the promotion and laying of offline channels at such a price.In addition to the main thousand yuan machine market, Redmi now shoulders the heavy responsibility of Xiaomi’s impact offline..
However,In the case that the overall smart phone market in China has changed from an incremental market to a stock market, Xiaomi certainly needs a main model under the main line, but it is worth observing whether the Redmi brand can shoulder this role. After all, the positioning of Redmi series thousand yuan machines has been deeply rooted in people’s hearts, and it is still unknown whether the market and consumers can accept the Redmi of 1999 yuan..
Through Red Rice Pro, we can actually clearly feel that all the main selling points of Red Rice Pro today are actually the results of integration after the industrial chain matures. Xiaomi’s shortcomings in technology research and development strength are still obvious. It is now more like other Xiaomi eco-chain products are generally quickly integrated and released for listing. There are actually many things worth further polishing in product details, not to mention leading the development of the entire domestic mobile phone industry.. However, Xiaomi, a young Internet company, is still relatively accurate in judging and grasping the market, and its response speed is fast enough. For example, Xiaomi Max, a model that focuses on large-screen heavy users, was launched. However, it is also easy to copy the Xiaomi model without technical strength. It can be seen that many manufacturers have followed suit quickly, and there have been many competing situations immediately.At present, Xiaomi has advantages in product layout width and breadth, but thickness and depth are the biggest shortcomings.. With the help of MIUI, MIUI community, the activity of Xiaomi/Red Rice mobile phone users and the mature Internet of Things and intelligent hardware layout, Xiaomi still has a high user stickiness (especially for young users), which is the most important foundation for the maintenance and development of Xiaomi mode at present.
Xiaomi mobile phone needs high-end products to enhance the overall premium ability of the brand, but it needs sufficient technical strength and product maturity to endorse, rather than relying solely on marketing and celebrity endorsement.Of course, the latter may get some effect in the short term, and ultimately it depends on hard power to speak.
