Embrace the movie! 1905 Film Network and Tik Tok’s "Film Enjoyment Plan" were launched.


1905 movie network news After Tik Tok Summer Movie Watching Plan and Tik Tok Early Summer Movie Watching Season were launched, on August 17th, the "Movie Enjoyment Plan" jointly sponsored by Tik Tok, 1905 Film Network, Cat’s Eye Film and Taobao Film was officially launched, and the first co-production film was also confirmed as a finalist in the "Tokyo Premiere 2020" unit of the 33rd Tokyo International Film Festival.


As a brand-new word-of-mouth masterpiece support activity initiated by Tik Tok co-creators, "Tik Tok Film Enjoyment Plan" is also a brand-new attempt of Tik Tok in the film field. Tik Tok will precipitate high-quality original in-depth content and narrow the distance between high-quality content and users by linking creators and cooperating with high-quality monuments.


"Rabbit Violence" takes the lead. Tik Tok’s "Shadow Enjoyment Plan" is not just "Shadow Enjoyment"


The first phase of the "Film Enjoyment Project" released a new film, which was female directors’s "Rabbit Violence" which was shortlisted for the Tokyo International Film Festival last year. For the first cooperative new film, the "Movie Enjoyment Plan" will fully mobilize the platform resources, and link with 10 film and television entertainment vertical benchmarking authors including Buyi Detective, screenwriter Raytheon, Xia Lai, Xian Yu Ge Ge, Crow Movie and Wang Xiaowu, so that the film content can be truly out of the circle through video review content and dialogue creation.


Among the creators, as a professional screenwriter recognized by Hollywood, Raytheon, a humorous screenwriter, will interpret the word-of-mouth masterpieces in the "Movie Enjoyment Plan" from a new perspective, so that users can get to know the word-of-mouth masterpieces with zero threshold and zero distance. Previously, the short video "Animation Box Office List from 2020 to Now" created by screenwriter Raytheon played more than 29 million; It has also become a hot topic in Tik Tok to interpret "Human High-quality Male Reference Films" in a fun way.



The creators who are good at explaining film and television works and are popular among young users, and the high-quality suspense reasoning explanations are very popular with the audience. Unique voice+professional film review+fresh viewpoint, in-depth word-of-mouth interpretation+live broadcast to explore the story behind the film can bring an unusual viewing experience to the audience. Once, for the release of three original short videos, 3,000 movie tickets were sold every second through live connection and live ticketing. In the National Day file in 2020, Buyi Detective also conducted an all-round Amway for the National Day file blockbuster, and the live ticket sales were 20,000 seconds. At the time of the release, the detective story of Buyi had a live dialogue with the director, and the content of the dialogue quickly became a hot topic in Tik Tok. Through this dialogue, more Tik Tok audiences learned the story behind Above the Cliff.

 

In this "Movie Enjoyment Plan" of Tik Tok, these creators will also interpret and recommend various word-of-mouth masterpieces in a brand-new way, so that the word-of-mouth masterpieces can be fermented through the "Movie Enjoyment Plan".


"Movie Enjoyment Plan" helps the development of high-quality content. Tik Tok makes movies more temperature-sensitive.


Since the beginning of this year, Tik Tok has successively created activities such as "Tik Tok invites you to watch a movie, and 400 million movie benefits are free", "May 1 movie viewing plan", "June 1 child’s heart plan" and "Tik Tok summer movie viewing guide" to provide users with movie viewing benefits and help the market box office continue to rise. This time, through the "Film Enjoyment Plan", Tik Tok will also expand its perspective to excellent works of public praise, broaden the content of high-quality movies, and further explore the possibility and creativity of Tik Tok in movies, so as to bring users closer to the content of high-quality movies with "depth, temperature and attitude".


Tik Tok’s "Movie Enjoyment Plan" will also set up an exclusive activity aggregation page in Tik Tok Station to aggregate high-quality content, so that users will have a better chance to participate in and learn about excellent films. It is hoped that with the daily users in Tik Tok exceeding 600 million, the high-quality small and medium-sized masterpieces that were easily overlooked in the past will have the opportunity to be seen and known by more people through Tik Tok.



All along, Tik Tok hopes to provide his own energy for good directors and good works, constantly help and achieve mutual success, and realize the continuous output of more and better content. Since 2017, Tik Tok, with its unique entertainment genes and short video attributes, has influenced the film marketing ecology of China, and gradually guided and promoted the film ecology of interactive symbiosis among creators, content and interested users, becoming an important part of the film industry.


But Tik Tok has been thinking about doing more for movies. Tik Tok’s "Film Enjoyment Plan" is also a brand-new entry point for Tik Tok to embrace high-quality film content. In the future, Tik Tok will explore the possibility of cooperation with the film industry in more dimensions, and will increase cooperation with film institutions and filmmakers with a more open attitude to explore more high-quality films with temperature, attitude and depth, so that these high-quality films can be seen by more people.


What Tik Tok has done is not only self-consistent with the film, but based on the characteristics of the film itself, starting from the content, trying to "record a good life" as much as possible, so that the film can return to high quality and Tik Tok can record a good life.

Safe and good car owners won the "Special Award of Jury" in the 4th China Automobile Fengyun Festival.

On January 28th, the 4th "China Automobile Fengyun Festival" award ceremony of CCTV was held in Beijing National Gymnasium. Under the objective and strict selection criteria, after market screening, expert review and other links, Ping An Hao car owners stood out by virtue of their excellent one-stop digital platform service ability and won the "Special Award of the Jury" in the 4th China Automobile Fengyun Festival.

"China Automobile Fengyun Festival" has set an annual benchmark and model for China automobile industry through strict evaluation and commendation of outstanding models and independent leading technologies in China automobile industry, and is known as "Oscar" in China automobile industry. With the theme of "health" as the annual theme, this year’s ceremony selected the jury’s annual Fengyun car, the jury’s special award, the three major vehicle awards and the top ten individual awards. Among them, the "Special Award of Jury" aims to select independent core technologies that have made major breakthroughs this year, as well as outstanding cases of teams, individuals and industries that have made outstanding contributions to the development of China’s automobile industry, and advocate China’s automobile industry to create a healthy and sustainable development space. 

At the award ceremony, Xu Ting, member of the Party Committee and assistant general manager of China Ping An Property Insurance Co., Ltd. (hereinafter referred to as "Ping An Property Insurance") said: "Ping An Good Car Owners under Ping An Property Insurance are committed to providing car owners with one-stop services covering car insurance, car service and car life. At present, the number of users has exceeded 200 million. Safe and good car owners are an important part of the ecology of the automobile industry. We link 260,000 partners, and more than 56 million users use the car owner service every year. At the same time, accelerate the construction of a new energy service system to create a diverse life circle for car owners and families. " 

With the continuous increase of car ownership in China, the aftermarket formed around car use has become an important part of car consumption. Safe and good car owners insist on taking users as the center, actively grasp the new situation of automobile aftermarket development, conform to the new trend of automobile consumption, and constantly enrich one-stop car services to better meet the increasingly subdivided new needs of car owners. 

Since its launch ten years ago, Ping An Good Car Owners have always adhered to the user’s demand orientation, constantly extended the boundaries of car service, accelerated the link with external partners, and created an open and diversified car service ecosystem, becoming a one-stop online service platform covering "car insurance, car service and car life", making car insurance more worry-free, car service more professional and car life better. 

In terms of car insurance, Ping An Hao car owners adhere to the concept of "insurance for the people" and use digital technology to provide car owners with services throughout the entire insurance cycle. For example, in small accidents such as rubbing, users only need to take photos and upload them to the system, so they can avoid waiting on the spot, paying in advance and uploading materials, and the claim service process is transparent and visual. 

In terms of car service, Ping An good car owner links 260,000 service partners such as offline service outlets and 4S shops, and aggregates 82 car services such as parking, refueling, annual inspection, car maintenance and driving, providing customers with more convenient car service. Among them, for the rescue scene, Ping An Hao car owners set up a national road rescue service network to provide car owners with rescue services such as receiving electricity, changing tires, towing vehicles, and rescue in distress; In line with the trend of diversification and segmentation of new energy vehicle consumption scenarios, Ping An Hao car owners have also launched exclusive services such as preferential charging and battery safety testing. At present, they have completed cooperation with State Grid E charging to achieve coverage of over 700,000+charging piles including high-speed service areas, allowing car owners to charge at any time and place. 

In terms of car life, Ping An good car owners pay attention to the diversification and enrichment of platform functions. Focusing on the needs of car owners and family travel, health, life and pets, through cross-border integration, service integration and cultural aggregation, the car owners’ life circle is built in an all-round way, further satisfying the diversified protection needs of car owners and their families, and helping to enrich the products, services and cultural experience in the automotive aftermarket. It is reported that in 2023, more than 1.56 million users of the platform insured their pets, and more than 10 million users shared interesting car life in the car owners’ life circle. In addition, they jointly launched go on road trip routes in various places under the joint name of chinese national geography, providing high-quality and rich travel experiences for car owners’ self-driving travel and car service along the way. 

Relying on the advantages of the platform and using new technologies such as digitalization and AI, Pingan good car owners have made efforts in rural revitalization, green carbon reduction, risk reduction and other fields, and actively practiced social responsibility. 

Create a "agricultural assistance area" to help rural revitalization. In order to boost the rural industry to realize the production and marketing cycle and sustainable development, relying on over 200 million registered users, Ping An Haoche has mainly built a "Agricultural Assistance Zone", which selects agricultural products with national characteristics through live broadcast and directly connects to users’ tables, so that the public can enjoy high-quality agricultural products, help expand sales and brand, get through the last mile of industrial assistance, and effectively help farmers increase their income and get rich. In 2023, more than 25 provinces (cities) agricultural products were launched on the platform, more than 1,000 agricultural products were put on the shelves, and more than 60 live broadcasts of agricultural assistance were carried out to help rural revitalization with "agricultural assistance and marketing". 

Launch a "green travel plan" to serve green development. In order to implement the concept of green development, Ping An Good Car Owners launched the "Green Travel Plan" for car owners, and encouraged car owners to participate in the platform green travel activities by driving less or choosing low-carbon travel modes by allowing car owners to obtain carbon points and environmental protection honors. The plan has involved 7.1 million car owners, and the total number of days of stopping driving has exceeded 2.92 million, which is equivalent to reducing carbon emissions by 70,000 kg, which is equivalent to completing the carbon fixation task for 3,900 trees for one year. 

Carry out risk reduction services to protect the safety of car owners. Safe and good car owners have launched four applications: weather disaster warning, road rescue, quick claim settlement and safe driving plan. Taking "weather disaster warning" as an example, Ping An Good Car Owners Platform has pushed hundreds of millions of extreme weather warning messages for users by linking the Hawkeye system built by Ping An Property & Casualty, reminding car owners to reduce extreme weather travel and avoid areas prone to water accumulation. In addition, Ping An Good Car Owners launched the "Safe Driving Plan" to analyze the driving habits of authorized users, including five dimensions: rapid acceleration, rapid deceleration, sharp turn, fatigue driving and phone call, and generate a weekly driving report to help car owners develop safe driving habits. 

In the future, safe car owners will adhere to the people-centered service concept, link more upstream and downstream resources of the high-quality automobile industry chain, continuously enrich the platform service supply, continuously upgrade the service experience, and provide car owners with one-stop service that saves worry, time and money to meet the increasingly personalized, diversified and high-quality car needs of car owners. 

The Battle of Axle and Bridge: A War of annihilation with a tiger’s jaws pulled out.

Introduction to combat

The Battle of Axle was an offensive campaign against the Japanese Puppet Army in the southeast Axle area of Huai ‘an County, Jiangsu Province, during the period of War of Resistance against Japan. The campaign began on March 5, 1944 and ended on March 6, 1944. After three stages, namely, the attack on the bridge, the aid from Lujiatan and the strategic shift, a total of 465 Japanese captains (including 24 prisoners) and 483 puppet troops (including 168 prisoners) were wiped out, and 53 bunkers were destroyed, which "created a new record of Japanese invaders captured alive in Central China". The victory of this campaign has disrupted the plan of "expanding the countryside" and "strengthening the reclamation" of the Japanese and puppet troops, made the central Jiangsu region a relatively stable rear base, and created good conditions for our troops to train and prepare for the strategic counterattack. The victory of this campaign also opened up the strategic links between the Soviet Union and the northern Jiangsu, Huainan and Huaibei regions, realized the fundamental improvement of the Sino-Japanese war situation, and became a symbol of the strategic counterattack in the battlefield behind the enemy lines in the Soviet Union.

Talk about criticism

In the Battle of Axle and Bridge, the New Fourth Army concentrated more than five regiments, combined guerrilla warfare with mobile warfare, and carried out siege and aid operations against important fortified positions of the Japanese army, creating an example of annihilation war in Central China of the New Fourth Army. Learn from the past and know the present. It is of great practical significance to comprehensively and objectively analyze the winning mechanism of the vehicle-bridge campaign and fully absorb its essence nutrients, so as to improve the efficiency of studying war cases, truly learn from history and strengthen the preparation for military struggle.

Campaign planning should focus on the overall situation and grasp the joints. The great victory of the vehicle-bridge campaign was first benefited from the overall situation and grasping the joints when planning the campaign. The 1st Division and the Suzhong Military Region accurately located the attack direction in the eastern part of Huaibao, which was based on the actual situation in Central China and the overall consideration made according to the overall strategic situation in Central China. First, the area is located at the junction of the two Japanese divisions. If it is attacked, the main force of the Japanese 65th Division, which is in charge of the defense in this area, is far away from Xuzhou, so it is difficult to reinforce in time. The possibility of the neighboring 64th Division’s aid is extremely low, which is convenient for a quick decision. Second, the 7 th Brigade of the 3 rd Division of the New Fourth Army is located in the east of the Huaihe River, ensuring the safety behind the north side of the 1 ST Division. In fact, in the Battle of Axle, the 7th Brigade captured the Zhuweizi stronghold between Lianshui and Axle, and effectively cooperated with the Battle of Axle. Third, this area is the connecting part of Jiangsu, North Jiangsu, Huainan and Huaibei. Controlling this area is conducive to communicating the strategic links between the four areas and implementing strategic maneuvers.

In order to open up the situation in the eastern part of Huaibao, we must capture the axle. Capturing Jingkou or Axle is the key point for the leaders of the 1st Division to consider. Finally, the determination to capture the vehicle bridge is mainly due to the following reasons: First, the vehicle bridge is the enemy command center in this area, and if the vehicle bridge is captured, the enemies of Jingkou and Caodian will be isolated and may withdraw without fighting, so that the campaign will get the best effect; Second, the axle is located in the center of the enemy, and the offensive action is easy to surprise the enemy and win by surprise; Third, the terrain around the axle is more conducive to the rapid approach of attack force than Jingkou; Fourth, the main reinforcement direction of the Japanese and puppet troops may come from Huai ‘an, and there is a good natural ambush position in Lujiatan, northwest of the axle, which is conducive to annihilating the enemies who come to aid. Facts have proved that only by grasping the joint point of the axle can we quickly achieve the operational goal, and then revitalize the overall situation of the Soviet Union’s war of resistance against Japan. It can be seen that in the future campaign planning, we should focus on the overall situation of the campaign, plan the campaign action from a strategic height, grasp the winning joint, and promote the overall planning with local accurate planning, so as to have a clear goal and get twice the result with half the effort, thus creating favorable conditions for winning the campaign.

Campaign operations should pay attention to careful preparation and flexible tactics. The victory of the Battle of Axle also stems from careful pre-war preparation and flexible tactical command. In order to carry out the vehicle-bridge battle, the New Fourth Army made careful preparations. The first is to conduct in-situ reconnaissance in detail. As early as 1943, Su Yu and others kept walking around the areas near the strongholds such as Cheqiao and Caodian, and made a field investigation on the terrain and enemy situation along the way. Before the war, detailed on-the-spot reconnaissance was made repeatedly on the ambush positions around the axle and Lujiatan. The second is to reorganize the battle sequence, appropriately adjust the organization and cadres, unify the command organization, and clarify the division of tasks. Third, the operational plan was carefully formulated, the possible complicated situations were carefully analyzed, various plans were studied, and the time, place, driving route and attack time of troops concentration were accurately calculated and required. All ministries conducted pre-war rehearsals according to their tasks and field conditions. Fourth, the unified deployment of ammunition and equipment, the organization of intelligence stations, field hospitals, transport stations, a number of special equipment and communication tools, the collection of a large number of boatmen and ships, and the strengthening of logistics support. Fifth, fully mobilized before the war, promulgated the regulations on rewards and punishments during the war, organized commando teams and commando groups, and carried out combat competitions.

In terms of tactical application, the vehicle-bridge campaign has played a combination boxing of attacking and aiding simultaneously, which has become a model of the close combination of guerrilla warfare and mobile warfare. Before the war, the New Fourth Army carried out long-distance and over-the-point raids with absolute superiority, supplemented by sabotage, which took the enemy by surprise and hit the enemy’s key points. In the battle, the New Fourth Army mainly attacked and blocked the enemy, supplemented by sneak attack. On the front, the scattered combat teams flexibly used the tactics of encircling circuitous and divide-and-conquer to conquer the enemy bunkers one by one. At the same time, accurately judge the direction of the enemy’s reinforcements, build sniper positions, preset mines, and deploy powerful mobile forces on the side of the enemy’s main roads to form a number of commandos. By adopting the method of "letting go of the vanguard, attacking the middle and attacking continuously", the enemy’s reinforcements were annihilated in batches, which not only mobilized the enemy’s reinforcements to attack, but also ensured victory in attacking. The two closely cooperated and echoed each other, and finally won the battle. In future operations, campaign actions will be more complex and changeable. When preparing for the campaign, we should always be vigilant and make overall consideration, so as to make early preparations, be thorough and meticulous, and give consideration to interests. Tactically, it is necessary to emphasize flexibility and initiative, to adapt to changes and seek innovation through changes, so as to win by surprise and defeat the enemy invisibly.

Campaign support should focus on relying on local governments and complementing the military and local governments. The victory of the vehicle-bridge campaign is inseparable from excellent campaign support. Before the war, the people of Huaibao wholeheartedly supported and supported the attack on the vehicle axle. Various districts and townships set up front-line organizations and held repeated meetings to discuss and implement various specific front-line tasks to ensure that "everything is subordinate to the front line and everything is for front-line victory"; In-depth mobilization was carried out, and the resounding slogan "We will give whatever the New Fourth Army wants" was put forward, actively supporting the army and supporting the front. First, actively supply daily necessities such as grain, oil and salt, tea, etc., and only an feng in Baoying County raised nearly 50,000 kilograms of grain; The second is to assist the troops in making ladders and other critical equipment; The third is to organize a stretcher team, raise more than 100 pairs of stretchers, and organize vehicles and ships to transport military supplies such as troops, migrant workers and guns and ammunition; Fourth, through various means such as standing guard, reconnaissance, sending letters, transporting the wounded, and directly participating in the war, we will assist the main forces in fighting. It was the enthusiastic support of Huaibao people that provided sufficient manpower and materials for the New Fourth Army, gave full play to the great advantages of the people’s war, and laid a solid material foundation for the victory of the Axle Campaign. In future operations, in order to effectively fulfill our military’s historical mission and strengthen our ability to win battles, we must persist in hiding our war capabilities among the state and the people, make overall use of various social resources, and give full play to the supporting role of social manpower, material resources, financial resources, especially scientific and technological strength in army building.