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Strong stocks, Huawei’s automobile chain rose against the trend! The company rose 161% in the past 33 trading days, and the number of new models exceeded expectations. Huawei was deeply involved in th

　　On October 18th, the three major indexes of A shares fell collectively.Down 0.8%,It fell by 1.24%.Down 1.2%.

　　From the plate,The industrial chain has risen against the market. Wind data shows that the index rose by 1.29%,、、、Daily limit,、、、Up more than 4%,、Wait for multiple shares to follow up.

　　For the automotive sector,Dongguanpoint out, the new force car companies headed byOrders grew rapidly during the National Day holiday, and the market fever is expected to continue., or it will drive the automobile consumption at the end of the year to consolidate the realization of the steady growth goal of the automobile industry throughout the year.

　　Huawei automobile industry chainAmong the stocks, these twoCar companies have seen a large increase recently. At the same time, the landing of new products is expected to bring a new round of volume cycle:

  • In the past 33 trading days, it rose by 161%, and the number of new models of the company exceeded expectations. The model platform, intelligent cockpit and intelligent driving flagship with Huawei’s deep participation may be listed in December, and it is expected to start a new round of loading cycle under the catalysis of channels and products.

  • In the past five days, the cumulative increase of the company has exceeded 21%, and the transformation is getting better and better. In September, the automobile sales volume improved to a great extent, the export momentum was steady, and the overseas strategic development was accelerated. The continuous new car cycle is expected to promote the company’s sales andImprove.

　　1、（601127.SH）

　　(1) Recent market conditions

　　On October 18, A shares closed.（601127.SH）The daily limit is 85.91 yuan. The turnover on that day exceeded 9.8 billion yuan, ranking first in A shares. Since August 25th, the stock has soared.As of the close of 18th, the stock rose as high as 161.20%..

　　According to the company official website, Sailis is a technology-based manufacturing enterprise with automobile as its core business, and its business involves new energy vehicles and core three power plants (, electric drive, electronic control), research and development, manufacturing, sales and service of traditional automobile and core component assemblies.

　　thinkThe company and Huawei have deep cooperation in the intelligent selection mode to build a brand in the world, and it is expected to start a new round of volume cycle under the multi-point catalysis of channels and products.

　　(2) investment points (、(Hong Kong), etc.)

　　(1) The number of new M7 orders in the world exceeded expectations.

　　A few days ago, ask the world, from September 12th to October 6th,The new M7 in Wenjie will exceed 50,000 sets.On October 6, the single-day big decision exceeded 7,000 vehicles.Set another one-day record.

　　From the functional point of view, M7 is equipped with HarmonyOS Intelligent Cockpit 3.0 system, which has massive applications, seamless switching of mobile phones to cars, ecological sharing and voice interactive upgrade experience. In addition, Wenjie M7 is equipped with Huawei ADS Advanced Intelligent Driving 2.0, which is infinitely close to L3 intelligent driving experience.

　　(Hong Kong) thinksHarmonyOS’s increasingly perfect ecology has gradually reflected the promotion of cross-border orders.It is expected to drive the sales volume of the industry to bottom out.. With the strong R&D support of Huawei,The safety and practicability of assisted driving technology will quickly enter the first echelon in China.Regional coverage and vehicle application are expected to continue to develop.

　　② The M9 is expected to be listed in December.

　　In order to seize the "Golden September and Silver 10" consumption peak season, the pace of major brands announcing the launch of new cars has obviously accelerated.According to the 375th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology, M9 and M9EV are listed..

　　The new car is based on the newly built D-class.The SUV platform will be equipped with all-aluminum chassis, intelligent cockpit, intelligent driving, Huawei megapixel smart headlights and Huawei A.UD, Huawei AI big model, etc.

　　The pre-sale price range of AITO bound M9 is 500,000-600,000 yuan, which is compared with the standard Mercedes-Benz GLS and the ideal L9.It is expected to be officially listed in December 2023..

(Source: Ministry of Industry and Information Technology website)

　　point outThe M9 represents a new round of cooperation between Huawei and Celeste in car selection business (China is the first deeply involved vehicle platform, intelligent cockpit and intelligent driving flagship configuration).It is expected to continue to enhance the brand power of AITO..

　　③ Binding Huawei+independent breakthrough and waiting for the transformation effect.

　　1) Cooperation.：

  • In order to further improve the management efficiency/decision-making response speed, in July 2023, the company and Huawei set up the "AITO Joint Working Group on Marketing and Service", and the cooperation will not only be limited to the front end of sales, but also open to the after-sales to achieve end-to-end closed-loop cooperation management.

  • Huawei empowers the Cyrus brand in products and channels, and the vehicles in the border area are equipped with intelligent configurations such as HarmonyOS car system and HUAWEIADS advanced intelligent driving system, and are sold by online Huawei Mall and a large number of offline stores, which has strong competitiveness.

　　2) Autonomy：

  • Focusing on system architecture construction, the company has built a number of key platforms, such as Rubik’s Cube Platform and Cloud Sea Architecture. In the first half of 2023, the company added 315 authorized patents and 1,058 new patent applications.

  • estimateIn 2023, Sellers sold 85,000 vehicles, up 6% year-on-year, among which the sales of M5 and M7 models were 45,000 and 40,000; In 2024, Sailis sold 255,000 vehicles, up 200% year-on-year, among which the sales of M5, M7 and M9 vehicles were 7.5, 11 and 70,000 vehicles.

　　：

　　point outThe Celestial brand that the company cooperated with Huawei has won strong market response and good product reputation.With the introduction of new M7 and M9, the sales of new energy vehicles are expected to be greatly improved.. It is estimated that the company’s revenue will increase by -20%, 233.1% and 30.5% from 2023 to 2025. GuimuIt is estimated that it will turn losses into profits in 2025.

(Source:)

　　At the same time, Cinda also suggested the following risks: car sales are less than expected, competition in the auto industry is intensifying, raw material prices fluctuate, and the launch progress of new models is less than expected.

　　2、（601633.SH）

　　(1) Recent market conditions

　　On October 18th, A shares closed up 3.72% to 30.98 yuan.The company’s share price rose for five consecutive days (October 12-October 18), with a cumulative increase of 21.11%..

　　Official website shows that the company’s business includes automobile and parts design, research and development, production, sales and service, and it owns Haval, Wei Brand, Euler, Tank and Great Wall pickup truck.

　　Recently,Release September production and sales express. The announcement shows thatIn September, the company sold a total of 121,632 vehicles, an increase of 29.89% over the same period last year; The output was 137,870 vehicles, an increase of 33.49% over the same period last year..

　　thinkThe company’s car sales in September improved to a great extent. Considering the bright performance of some new cars on sale,Looking forward to the continuous heavy volume in October..

　　expressIn the short and medium term, the company is determined to transform new energy.The continuous new car cycle is expected to promote the company’s sales and performance improvement.In the long run, the company’s four expansion strategies open up the long-term growth space of sales volume, and intelligent transformation opens up the profit space of the whole industry chain.

　　(2) Investment Points (,)

　　① New energy transformation is getting better and better.

　　In July 2020, the company proposed to transform into a global technology travel company. By the end of 2022, four business segments were formed, namely, Euler+Salon, Tank+Weipai, Haval and Great Wall pickup truck. The development strategy of hybrid, pure electricity and hydrogen energy in parallel has been established, and the whole industrial chain layout has been carried out in the fields of intelligent driving, intelligent cockpit and intelligent chassis.

　　Recently, President Feng Mu said in an interview during the Chengdu International Auto Show,It took the company three years to complete the electric transformation, and it will take another 2-3 years to complete the intelligent transformation..

　　According to the company’s production and sales data in September,Type-B sales continued to increase.In September, it sold 21,900 vehicles, a year-on-year increase of 111.23%. In the third quarter of this year, the company sold 77,121 vehicles, a year-on-year surge of 131.41%, and the company’s intelligent new energy achievements appeared.

　　Currently,Many new products of the company are ready to go.The focus is on inserting the mixed track, and the new car is clearly positioned. It is estimated that more than 10 intelligent new energy products will be launched in 2023. Many new energy vehicles such as Haval brand second-generation big dog, Xiaolong series, Raptor and H5, WEY brand Blue Mountain, Gaoshan, tank brand 300PHEV/500PHEV/400/700, and Euler and Salon brands are expected to make important contributions in the future.

　　② The export momentum is steady, and the overseas strategic development is accelerated.

　　According to the production and sales express in September, the company exported 30,018 vehicles in September, up 4.56% year-on-year, accounting for 24.7% of the group’s sales, and the export volume exceeded 30,000 vehicles for two consecutive months. From January to September, Great Wall Motor sold a total of 211,696 vehicles overseas, up +89.45% year-on-year.The company’s overseas export momentum is steady.. In the first three quarters, Great Wall Motor’s overseas sales accounted for 23.63%, 24.04% and 25.45%,In a sustained growth trend..

　　The company’s global layout is leading, with differentiated layout in Europe, South Asia, ASEAN, Latin America and other markets, and the pace of independent brands going out to sea is accelerated in an all-round way.Specifically:

  • Haval H6, Haval JOLION, Haval Big Dog, Euler Good Cat, Tank 300, Great Wall Gun and other models have been listed in Cambodia, Vietnam, Brazil and other places, helping global sales to continue to climb.

  • The star single product tank 500 has been listed in the United Arab Emirates, Saudi Arabia, Oman, Bahrain and other places, and continues to explore the Middle East market.

  • The company formally signed a strategic cooperation agreement with ADM automobile factory of Uzbekistan automobile group on Uzbekistan market development cooperation, and a Great Wall strategy is accelerating.

　　Performance forecast:

　　Maintain the profit forecast, which is expected to be realized in 2023-2025.They were 1,742.30, 2,123.43 and 251.313 billion yuan respectively, up by 26.86%, 21.88% and 18.35% year-on-year, and the net profit attributable to the mother was 66.06, 87.12 and 11.210 billion yuan, up by -20.08%, 31.88% and 28.67.

(Source: Founder)

　　At the same time, Founder Securities also suggested the following risks: the sales of new energy vehicles were less than expected; The launch of new models is less than expected; Gross profit is damaged under the price war; Car exports fell short of expectations.

　　(The content of this article from licensed securities institutions does not constitute any investment advice, nor does it represent the platform’s point of view. Investors are requested to make independent judgments and decisions. )

This small town in online celebrity has brought new ideas on the road to poverty alleviation in Guizhou.

　　On July 2nd, the second anniversary of the opening of Wanda Town in Danzhai, Guizhou Province. The picture shows Dong compatriots singing Dong songs for tourists in this town. Xinhua News Agency reporter Ou Dongyu photo

　　July 2nd is the 2nd anniversary of the official opening of Wanda Town in Danzhai, Guizhou. In the past two years, this town has received more than 11.5 million tourists, which has driven more than 700 poor households to find jobs. Relying on this small town in online celebrity, Wang Jianlin, the chairman of Wanda Group, has also achieved his own "small goal" in Guizhou: to make a profound change in the face of Danzhai, a national poverty-stricken county, and to get rid of poverty two years ahead of schedule.

　　Danzhai Wanda Town is the core industrial project of precision poverty alleviation in Danzhaibao County, Wanda. The data shows that over the past four years, Wanda has donated a total of 2.1 billion yuan in Danzhai, creating a tax revenue of 270 million yuan together with the local area, driving the GDP growth of Danzhai County by 1.2 percentage points every year. 56,500 poor people in the county have been lifted out of poverty, and the incidence of poverty has dropped to 1.63%. In April this year, the Guizhou Provincial People’s Government officially approved Danzhai County to withdraw from poverty-stricken counties.

　　At the on-site promotion meeting of social poverty alleviation innovation work held on the same day, China Academy of Social Sciences released the evaluation report of innovative poverty alleviation projects in Danzhai, and thought that the local poverty alleviation model of "enterprises covering counties and getting rid of poverty as a whole" was reproducible.

　　Enterprise Baoxian strives to benefit more than 90% of poor households.

　　In 2014, the State Council issued a notice to further mobilize all social forces to participate in poverty alleviation and development, advocate private enterprises to help the poor and deepen the designated poverty alleviation work.

　　In September of that year, Wanda Group decided to participate in poverty alleviation in Guizhou Province, and conducted a week-long investigation with the State Council Poverty Alleviation Office and Guizhou Province. According to the three criteria of "national poverty-stricken counties", "remote mountainous areas" and "ethnic minority areas", it finally chose Danzhai County in Qiandongnan Prefecture as Wanda’s assistance target.

　　Danzhai, located in southeastern Guizhou, is a national key poverty alleviation and development county with karst mountainous areas and Miao population as the main population. As of 2013, the poverty-stricken population in Danzhai was 51,300, of which 84.78% were located in remote mountainous areas. However, even by 2015, there are still 4.93 million poor people in Guizhou Province, ranking first in the country. There are 66 poverty-stricken counties, 190 poverty-stricken townships and 9,000 poverty-stricken villages in the province, and the poverty level and the arduous task of getting rid of poverty are obvious.

　　On December 1, 2014, Wanda Group and Danzhai County signed a 1 billion yuan poverty alleviation agreement in Guiyang. Wang Jianlin put forward the model of "enterprises package counties and get rid of poverty as a whole", which was later called "the first in China", that is, contracting a county to do industrial poverty alleviation, focusing on "giving people a job to fish", and striving to benefit more than 90% of poor households, with the goal of getting rid of poverty in the county in 2018.

　　Wang Jianlin publicly stated that Wanda regards poverty alleviation as a new historical mission entrusted to enterprises in the new era and regards it as the best embodiment of corporate social responsibility.

　　Helping the poor through tourism to build a well-known town of online celebrity Wenlv.

　　Wanda transferred 151 people from all over the country to form a capable team to settle in Danzhai, responsible for helping the specific implementation of the project.

　　At the beginning, Wanda took pig raising, tea and rice as the first choice industries for poverty alleviation, and planned to build 300,000 pig farms and processing plants in Danzhai, so that poor farmers could get dividends by participating in shares for free. After national market research, especially in-depth research on several major aquaculture enterprises, Wanda’s help team found that the pork market fluctuated greatly, and it was difficult to ensure stable income for poor households to pay dividends.

　　The tea planting scale is limited, and the output can’t meet the demand. Selenium and zinc rice can’t support an industry because of too little cultivated land. After a year’s investigation and more than 70 research reports, traditional projects have been rejected by the help team one after another, and there is not much substantial progress in poverty alleviation, so that the outside world once doubted Wanda’s sincerity in helping.

　　Danzhai has beautiful scenery and rich Miao and Dong customs. Can tourism be used as a breakthrough for industrial poverty alleviation? In the face of the current situation that there are no mature tourist attractions, after repeated discussions, it is decided to build a tourist town as the leading tourist poverty alleviation in Danzhai. At the same time, Wanda’s assistance funds for Danzhai have also increased to 1.5 billion yuan.

　　Wanda Town came into being and started construction on May 1, 2016. The site is located at the core of Danzhai County, near the East Lake, covering an area of 400 mu. Now, a small town with Miao and Dong characteristics has been built in the once barren land. Drum tower, long street and suspension bridge have unique scenery, and there are all kinds of special projects such as ancient papermaking, Miao medicine, batik and bird cage. The investment of 800 million yuan is a bit "dwarfed" compared with those cultural tourism projects that cost billions and billions.

　　Peng Yao, member of the Standing Committee of Danzhai County Party Committee and Minister of Propaganda Department, said that in the two years since its operation, Wanda Town has achieved a spurt growth in tourists, with a total of more than 11 million visitors, with a maximum of 126,300 visitors per day and an average of 12,000 visitors per day, driving the county’s comprehensive tourism income of 5.52 billion yuan. In particular, through stabilizing employment, tourism consumption, and radiating rural tourism, more than 17,000 poor people have increased their income, which has effectively boosted Danzhai County’s poverty alleviation.

　　In the 2018 ranking of China’s characteristic towns, Wanda Town has sprung up suddenly, ranking second, second only to "Wuzhen", where Rene Liu has come and gone, and has become a well-known town in online celebrity.

　　There are activities every week, and there are themes every month, especially for young people, and a variety of online activities are carried out to make the town a small town in online celebrity and a holy place for punching cards; Invite a famous person from home and abroad to be the mayor of the town every week, so that they can all become the spokesmen of Danzhai, and use their personal influence to continuously promote and publicize the town. The rotating mayor has a good response around the world and won world-class creative awards such as Cannes and effie awards, which has introduced a lot of "traffic" to Wanda Town; In order to increase the time for tourists to stay in the town, the town has built a large-scale Miao song and dance show "Jinxiu Danzhai", which has been performed all the year round, and built a hot spring resort hotel. Together with the world’s top exploration companies, it has played hot springs in areas that are considered to have no hot spring mines, making the town’s off-season not light.

　　Three-dimensional assistance to "education, industry and fund"

　　Considering that getting rid of poverty is not only a time-critical task, but also a long-term mechanism. According to the characteristics of Danzhai County, Wanda has designed a long-term, medium-term and short-term poverty alleviation mechanism. Specifically, it is the "Danzhai model" that is familiar to ordinary people in Danzhai County, with poverty alleviation through tourism as the main direction and "education, industry and fund" simultaneously.

　　The short-term project is to donate 500 million yuan to establish the Danzhai Poverty Alleviation Industrial Fund, to help people with special difficulties, to help poor farmers develop their industries, and to solve the employment of poor households in public welfare posts; The medium-term project is to use the tourism industry to promote the all-round development of Danzhai and completely help the transformation and upgrading of Danzhai’s economic structure; The long-term project is to donate 300 million yuan to build Guizhou Wanda Vocational and Technical College. Wanda promises to recruit 50% graduates to work in Wanda every year, and fundamentally block poverty through education.

　　Up to now, Wanda has invested 2.1 billion yuan in Danzhai, and the results achieved are "fundamentally changing the face of Danzhai and taking off the hat two years ahead of schedule".

　　"Wanda Danzhai poverty alleviation has been highly praised and widely praised by all parties, providing a demonstration case for enterprises in China and even the world to carry out poverty alleviation work." Peng Yao spoke highly of this.

　　China Academy of Social Sciences pointed out in the evaluation report of innovative poverty alleviation projects in Danzhai that Wanda used its own resources and advantages to help the whole county in Danzhai get rid of poverty and promote the county economic development, which has high social value and public welfare. Its poverty alleviation project design is "trinity", taking short-term, medium-term and long-term considerations into account, and it is leading and forward-looking among all kinds of precision poverty alleviation projects in China, and its poverty alleviation model has strong reference value and reproducibility.

The slowness and quickness behind Aauto Quicker’s listing

Chupin company laboratory　

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"Hello, Lao Tie!" Before November 17th, probably no one would have thought that Cristiano Ronaldo would settle in Aauto Quicker and become a member of Laotie. When international superstars meet Aauto Quicker Laotie, there is always a little unrealistic feeling.

Founded in 2011, in less than ten years, Aauto Quicker has become a force to be reckoned with in the Internet industry, but labels such as "Buddhism" and "local flavor" have been bothering Aauto Quicker.

In June 2020, on the occasion of the ninth anniversary of the founding of Aauto Quicker, when "Ollie" shouted to his uncle, "Old Tie, there is nothing wrong, we are dust in the world, but we are our own heroes", most people knew what Aauto Quicker was like in its original ecology.

In fact, since June 2019, Aauto Quicker, who has always been a "Buddhist", is tearing off his "slow label" and turning to a wolf. Aauto Quicker has been accelerating its development, launching the Aauto Quicker Extreme Edition, cooperating exclusively in the Spring Festival Evening, inviting stars such as Jay Chou and Cristiano Ronaldo to settle in and trying to break the circle.

On November 5th, Aauto Quicker officially submitted a prospectus to the Hong Kong Stock Exchange, intending to be listed on the Hong Kong Stock Exchange, which is expected to become the "first short video share". It is reported that Aauto Quicker plans to raise 5 billion US dollars with a target valuation of 50 billion US dollars.

Aauto Quicker can’t catch up with the number of users in Tik Tok in five years.

When it comes to Aauto Quicker, the topic always seems to elude its rival Tik Tok. Even on the day when Aauto Quicker submitted the prospectus, ByteDance announced that it was negotiating a new round of financing with a total amount of US$ 2 billion and a valuation of US$ 180 billion to promote the listing of mature businesses such as Tik Tok, Watermelon Video and Today’s Headlines in Hong Kong.

ByteDance doesn’t seem to be short of $2 billion. According to previous foreign media reports, the byte revenue in 2019 was $18 billion, and $2 billion was just a month and a half. Bytes of this news, is nothing more than trying to steal the limelight in Aauto Quicker, short video two giants also want to compete in the IPO.

In the first half of 2020, Aauto Quicker has 302 million DAU (daily active users) and 776 million MAU (monthly active users), making it the second largest short video platform in the world. The first is Tik Tok. By August 2020, the DAU of Tik Tok has exceeded 600 million.

Compared with Tik Tok, the development of Aauto Quicker is obviously much slower. After all, Tik Tok is a product launched five years later than Aauto Quicker. Aauto Quicker’s slowness is related to CEO Su Hua and founder Cheng Yixiao.

Cheng Yixiao, who is known as the "Zhang Xiaolong of Tiantongyuan", is not good at talking. Zhang Fei, an early investor in Aauto Quicker and Wuyuan Capital, commented on him as "a little boring". Suhua, who joined Aauto Quicker later, is also a Buddhist, and they are very restrained in product design based on the principle of "not disturbing users".

Cheng Yixiao is an idealistic product manager. When GIF Aauto Quicker was founded in 2011, Weibo’s forwarding function was very popular, so it was very easy to copy it. But Cheng Yixiao thinks that once forwarded, the head effect will be obvious, and there is no way for everyone to be seen fairly. Therefore, Cheng Yixiao resolutely does not do the forwarding function.

Like Cheng Yixiao, Su Hua is also a person who cares about fairness and equality. He once said, "Aauto Quicker does not exist for stars, nor does it exist for big V." In this way, fairness and inclusiveness became the gene of Aauto Quicker. Under such values, Aauto Quicker adopted a double-column model to increase the chances of users’ anti-election, without a content operation team, without deliberately guiding the topic of explosions, and treated users equally, without supporting a big V in the head, and even limited the flow of head videos.

Guosheng Securities reported that the decentralized distribution mode of Pratt & Whitney in Aauto Quicker determined the slow and steady growth of its users. It took Aauto Quicker six years to break through 100 million DAU, while Tik Tok only took 17 months.

Tik Tok’s philosophy and playing style are completely opposite to that of Aauto Quicker. Zhang Yiming thinks that the information of mobile Internet is exploding, and users have too many choices, so algorithms need to be involved to screen out the needed information for users. Tik Tok’s recommendation mechanism is that all newly released videos will be allocated to the initial traffic pool, and based on the activity generated by the video, the platform will conduct multiple rounds of drainage for the videos with good performance.

In the first half of 2018, Tik Tok made a breakthrough from 30 million to 100 million and then to 150 million through a large number of advertisements and promotions, and realized the process of "falling behind-tying-overtaking" Aauto Quicker. In the face of the menacing Tik Tok, Aauto Quicker’s own user growth suddenly stopped, and DAU lingered around 100 million for half a year, which made Aauto Quicker very passive.

Aauto Quicker in Buddhism became a wolf.

In the world of Internet, growth means everything. Looking at Tik Tok, Su Hua and Cheng Yixiao, who have always been a Buddhist, couldn’t sit still.

In June, 2019, Su Hua and Cheng Yixiao sent an internal letter, in which they expressed their dissatisfaction with the status quo in Aauto Quicker, believed that it must be changed, and called on all staff to enter a state of combat.

The internal letter wrote:

Behind the seemingly good numbers, we see a deep hidden danger: we are no longer the fastest team. In the process of growing up, our muscles begin to become weak and slow down, and our perception of connection with users is weakening.

Yes, we are very dissatisfied with the present situation. Loose organization, Buddhist attitude and "slow company" are becoming our label. This makes us sleepless. Since the end of last year, from the two of us, the management of Aauto Quicker has made a profound introspection and reflection.

As a result, the "K3" campaign in Aauto Quicker officially started, and the "Buddhist" Aauto Quicker turned to "wolf" and set the goal of achieving 300 million DAU before the Spring Festival in 2020, with Tik Tok as the sword.

In order to increase users, Aauto Quicker made a compromise in product design.

In August, 2019, Aauto Quicker launched the Extreme Edition, which adopted new modes such as "inviting friends to get cash rewards", "signing in, watching videos and getting red envelopes", and added a single-column big-screen recommendation mode.

According to media reports, Aauto Quicker has set its strategic direction in early 2020, namely, up and down, south and industrialization. Among them, up and down refers to the content that can be infinitely up and down according to the algorithm recommendation like Tik Tok, which enhances the sense of immersion.

In August, 2020, one year after the release of Aauto Quicker Extreme Edition, DAU exceeded 100 million. In the same month, Aauto Quicker APP upgraded to version 8.0, and the product interface has undergone the biggest change in 9 years. The mode of single-column up and down and double-column click-and-click has been introduced, and the "Tik Tok" of Aauto Quicker has achieved results. However, Tik Tok is also "Aauto Quicker-oriented", and has introduced a double-row click mode to increase the stickiness of private domain, and the two sides have infiltrated each other.

However, for the sake of user growth, Aauto Quicker paid a lot of money. In the first half of 2020, Aauto Quicker’s sales expenses were 13.71 billion, up 354.0% year-on-year. The sales expenses were mainly used for the marketing and promotion of Aauto Quicker Extreme Edition and other applications, and brand promotion. It is mentioned in the prospectus that the sales expenses will continue to increase in the foreseeable future. After all, higher user growth rate means higher valuation.

In the Spring Festival of 2020, Aauto Quicker invested 4 billion yuan to reach an exclusive interactive cooperation with the Spring Festival Gala. According to Questmobile data, the gap between Aauto Quicker and Tik Tok DAU once narrowed to 60 million on the Spring Festival Gala, but after the Spring Festival, the gap widened to 100 million. With the peak of Spring Festival traffic, Aauto Quicker achieved the goal of 300 million DAU, and Tik Tok DAU exceeded 400 million.

Since 2020, in order to change the public impression of "rustic flavor", Aauto Quicker has continuously invited stars to settle in. The biggest player in the first half of the year was undoubtedly Jay Chou. Jay Chou, who didn’t even open Weibo, settled in Aauto Quicker and conducted a magic live broadcast. Recently, Cristiano Ronaldo officially settled in Aauto Quicker. In the video, Cristiano Ronaldo greeted everyone with "Hello, Lao Tie" in Chinese.

(Source: orient securities Research Office)

In the first half of the year, the most admirable thing about Aauto Quicker’s product promotion was probably the promo "Seeing". After bilibili’s "Back Wave" promo "overturned", Aauto Quicker found Uncle Ollie to make "See", which marked "Back Wave" and made Aauto Quicker’s original content out of the circle.

Commercialization is a bit fast.

In 2016, Aauto Quicker began to explore commercialization, and it took five years after its establishment to realize it. It can also be seen that Su Huacheng and Yixiao are quite Buddhist. However, the speed of commercialization in Aauto Quicker is very fast.

From 2017 to 2019, Aauto Quicker’s revenue was 8.34 billion, 20.30 billion and 39.12 billion respectively, with a compound annual growth rate of 116.6%. In the first half of 2020, the revenue was 25.32 billion, a year-on-year increase of 48.2%. At present, Aauto Quicker is still in a period of rapid growth.

It is said that Su Hua and Cheng Yixiao reached a consensus before 2018, and divided the driving force of Aauto Quicker’s income jump into three-stage rockets, namely live broadcast, advertising and e-commerce.

At the beginning of commercialization, Aauto Quicker chose live broadcast as the main method in live broadcast and advertisement. The advantage of live broadcast is that it takes into account the content and interactive experience while realizing it. In contrast, the realization of advertising is easy to disturb users, which is not in line with company values.

In the first two years of commercialization, live broadcast revenue accounted for more than 90%. In the first half of 2020, the live broadcast revenue was 17.35 billion, a year-on-year increase of 17.0%; The average monthly paying users reached 64 million, up 33.1% year-on-year. However, the average income of monthly paying users of live broadcast was 45.2 yuan, down 12.1% year-on-year.

The revenue of live broadcast business has slowed down, and advertising and e-commerce have become new power points. In 2019, after Ma Hongbin took over the commercialization of Aauto Quicker, he made a drastic reform in the commercialization system, and opened up everything to serve advertising. In 2019, Aauto Quicker’s online marketing revenue was 7.42 billion, a year-on-year increase of 345.5%; In the first half of 2020, online marketing revenue was 7.16 billion, a year-on-year increase of 222.5%. Advertising revenue increased from 4.7% in 2017 to 28.3%.

In these two businesses, Tik Tok and Aauto Quicker are the opposite, with Tik Tok accounting for a high proportion of advertising revenue and a low proportion of live broadcast revenue. But this does not prevent both companies from making efforts in e-commerce business. The unique "old iron culture" of e-commerce in Aauto Quicker has created the "top private domain traffic" in the live broadcast industry, so that Aauto Quicker can go faster than Tik Tok in the live broadcast business.

In 2018, Aauto Quicker launched the e-commerce business, after which this business began to grow rapidly.

In 2020, the original GMV target of e-commerce in Aauto Quicker was 100 billion. However, with the entry of Tik Tok and setting the GMV of e-commerce in Tik Tok at 200 billion, Aauto Quicker quickly raised the GMV target to 250 billion. In August, 2020, the DAU of e-commerce in Aauto Quicker exceeded 100 million. In the past 12 months, the cumulative order volume of e-commerce in Aauto Quicker ranked fourth in the industry, second only to Taobao Tmall, JD.COM and Pinduoduo.

In the first half of 2020, the GMV contributed by Aauto Quicker e-commerce platform was 109.6 billion, and in 2018, it was only 97 million, an increase of more than 1,000 times in two years. The average monthly repurchase rate of users in Aauto Quicker is over 60%.

However, under such a high GMV, the income of other businesses including e-commerce is only 810 million. Based on this, the monetization rate (income /GMV) of e-commerce in Aauto Quicker is only 0.7%, which is incredible, because Pinduoduo is 3%, and Ali and JD.COM are even higher.

The positive aspect of the monetization rate of 0.7% is that there is a lot of room for improvement in the future. The negative aspect is that Aauto Quicker e-commerce has only earned shouts for the time being, and has not made much contribution to revenue.

In addition to the low monetization rate, quality problems also plague Aauto Quicker e-commerce. On November 19th, "The bird’s nest sold by Simba was detected as sugar water by Wang Hai" was posted on the hot search. Wang Hai, a professional counterfeiter, claimed that the bird’s nest sold by Simba had zero protein content, which did not meet the standard of "protein content in bird’s nest is about 30%-50%" in the quality regulations of bird’s nest.

In Aauto Quicker, you don’t have to know Viya and Li Jiaqi, but you have to know Simba. Simba, the "first brother of Aauto Quicker", boarded a hot search because of commodity fraud, which will undoubtedly have a negative impact on e-commerce in Aauto Quicker.

The full text is over, thank you for reading.

＂State Compensation＂ Halves ＂Land Compensation＂ Cancels New Energy Vehicle Enterprises Facing Survival of the fittest

　　The new subsidy policy for new energy vehicles has appropriately raised the threshold of technical indicators, focused on supporting high-quality products with excellent energy consumption and high technical level, and encouraged enterprises to pay attention to safety and consistency.

　　At the same time, the implementation of the New Deal has also accelerated the "reshuffle" of the industry. Low-end enterprises that rely on subsidies for survival are doomed to be eliminated. Only by accelerating innovation drive and improving product strength can new energy vehicle companies hedge the impact of subsidies.

　　The much-anticipated financial subsidy policy for new energy vehicles has finally been introduced. On the 26th, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology and the Development and Reform Commission jointly issued the Notice on Further Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles, which clarified the subsidy standards and liquidation methods for new energy vehicles in 2019. Compared with the previous subsidy policy, what specific changes will the New Deal have, what impact will it bring to the industry, and how should enterprises respond?

　　Pure electric vehicle compensation is reduced by nearly half

　　In 2019, the New Deal proposed that the driving range of pure electric passenger cars should not be less than 250 kilometers, that of plug-in hybrid passenger cars (including extended range) should not be less than 50 kilometers, and that the subsidized driving range should only be divided into "two grades" of 250 to 400 kilometers and more than 400 kilometers, with subsidy amounts of 18,000 yuan and 25,000 yuan respectively, and that of plug-in hybrid passenger cars (including extended range) should be 10,000 yuan.

　　Last year, except for vehicles below 150km, subsidies for pure electric vehicles were divided into "four gears" with cruising range of 150-200km, 200-250km, 250-300km and 300-400km and above, with subsidies of 15,000 yuan, 24,000 yuan, 34,000 yuan and 45,000 yuan respectively. Plug-in hybrid passenger cars (including increase)

　　"Compared with the previous year, the subsidy for pure electric passenger cars has been reduced by nearly half." Cui Dongshu, Secretary-General of the National Passenger Car Association, said that unlike previous years, when the energy density threshold of the power battery system of new energy vehicles was greatly raised, this policy appropriately raised the threshold of technical indicators according to the principles of advanced technology, reliable quality and guaranteed safety, and kept the upper limit of technical indicators basically unchanged, focusing on supporting high-quality products with excellent energy consumption and high technical level, while encouraging enterprises to pay attention to safety and consistency.

　　Pre-allocation of subsidy funds in time

　　In view of the problem of untimely payment of subsidy funds, the New Deal proposes to improve the liquidation system and improve the efficiency of funds. It is required that from 2019, some funds will be pre-allocated after the vehicles with operating mileage requirements are sold and licensed. After meeting the mileage requirements, they can apply for liquidation according to procedures. After the release of the policy, vehicles with operating mileage requirements will not be subsidized if they run less than 20,000 kilometers within 2 years from the date of registration, and the pre-allocated funds will be deducted at the time of liquidation.

　　It is understood that subsidies for new energy vehicles are divided into central financial subsidies and local financial subsidies. After enterprises submit application documents and materials, the central financial subsidies need to be approved and tested by the National Development and Reform Commission, the Finance Committee, the Ministry of Industry and Information Technology and the Ministry of Finance; Local financial subsidies involve many cities, and the declaration process is also different. Some enterprises report that compared with central financial subsidies, local financial subsidies have many application links and long processes, and the progress of distribution is more difficult to determine.

　　"If there is no cash flow and financing is difficult, it will affect the bank’s guarantee and mortgage. The superposition of layers will increase the investment cost of car companies and bring some pressure to the operation of upstream batteries and other enterprises." Cui Dongshu said that new energy vehicle enterprises themselves need cash flow, and this subsidy policy clarifies the rules for timely payment of subsidy funds, so that enterprises can research and develop and promote the market with peace of mind, thus achieving sustainable development.

　　Local financial withdrawal subsidy

　　The new policy also clearly states that local governments should improve their policies. After the transition period, they will no longer give purchase subsidies to new energy vehicles (except new energy buses and fuel cell vehicles), and instead use them to support the "short board" construction of charging (hydrogenation) infrastructure and supporting operational services. If the local government continues to grant purchase subsidies, the central government will deduct the relevant financial subsidies accordingly.

　　"This means that local finance will withdraw its subsidies to vehicle manufacturers, and the policy based on financial subsidies will shift more to the non-financial system, focusing on optimizing the development environment of new energy vehicles, including road rights, charging facilities, power battery recycling, commercial insurance, used cars and so on. At the same time, it also helps to reduce local protectionism. " Cui Dongshu said that China’s policy of encouraging the development of new energy vehicles is a systematic policy, aiming at realizing the joint support system of national and local new energy vehicle policies, ensuring that after the subsidy is completely withdrawn in 2021, new energy vehicle products still have certain advantages over the policy environment of traditional fuel vehicles, and promoting the establishment of a market-oriented independent new energy vehicle selection system.

　　In addition, the transitional policy also allows car companies to have a reasonable layout and time period for calibrating new products.

　　The influence of the New Deal has different reactions.

　　"The intensity of this slope retreat is expected, and the impact on enterprises is not too great." Zhao Changjiang, general manager of BYD Auto Sales Co., Ltd. said that only by accelerating innovation drive and enhancing product strength can enterprises better hedge the impact of subsidy retreat.

　　However, many people in the industry said that with the increase of subsidies, many uncertainties have been added to the original high-speed development of new energy vehicles. Chen Hong, chairman of SAIC, bluntly said that without subsidies, China’s new energy vehicle market would decline significantly.

　　"After the subsidy for new energy vehicles has declined, car companies can ‘ Complement ’ 。” Jia Xinguang, executive director of china automobile dealers association, pointed out that the power battery occupies a very important position in the manufacturing cost of new energy vehicles. If the battery cost can be reduced through technological innovation, the impact of subsidy retreat on the market will be weakened.

　　"It is not necessarily a good thing for a powerful enterprise. Subsidies should be seen dialectically." Gu Huinan, general manager of GAC New Energy, told reporters that with the gradual withdrawal of financial subsidies, the reshuffle of new energy vehicles is coming, and those low-end enterprises that rely on subsidies for survival are doomed to be eliminated. What can stand out must be the outstanding enterprises that actively face the market and can provide products with market competitiveness.

How did Ziguangge, a century-old shop, sell waste oil？

　　CCTV News:These days, the hip-hop singer PG One has been criticized by Ziguangge, the official website of the Communist Youth League Central Committee, People’s Daily, CCTV News and other authoritative organizations because there are a lot of negative factors in her lyrics. Among them, Ziguangge even issued three Weibo articles in succession, criticizing PG One for drug-related, vulgar music and insulting women.

　　Screenshot of Weibo Hot Search List

　

　　Screenshot of PG One fan group chat circulating on the Internet (authenticity to be tested)

　　On January 7th, it was revealed in Weibo that PG One fans mistakenly thought that Ziguangge was a hotel official micro, and they suspected that the hot search topic "Ziguangge gutter oil" wanted to destroy it. At the same time, searching for "Ziguangge" in Weibo, besides the first-ranked gutter oil, other topics include "selling incense burners", "marketing numbers" and "restaurants".

　

　　After the "Ziguangge Waste Oil" was listed, Ziguangge Guanwei publicly responded in a humorous tone. "# Ziguangge Waste Oil # was hot searched? How to deal with this negative public opinion? The purple baby can only hide in the Ziguangge Hotel in the downstairs canteen and tremble. "

　　According to the certification data of Ziguangge in Weibo, Ziguangge is a Weibo established by Ziguangge magazine of the Central Committee of the Communist Party of China State Organs Working Committee, which is an important party magazine of the State Council system. Obviously, as an authoritative media, Ziguangge has nothing to do with hotels.

　　The reply from the official of Ziguangge, Microcomputer Zhi, triggered a network carnival. The major officials "practiced the party’s mass line education and practice activities, and truly came from the masses, went to the masses, and became one with the people!"

　　According to media reports, hot search in Weibo has become an industrial chain, with the top three quotes in the hot search list ranging from 50,000 to 60,000 yuan. This further strengthens the suspicion that PG One fans buy hot search black Ziguangge. Some netizens even broke the news that PG One fans are launching crowdfunding, and each 50 yuan is preparing for the next round of action.

　　The behavior of PG One fans suspected of buying hot search has attracted a lot of criticism, and netizens have accused fans of being distorted and losing their minds. Some netizens pointed out: "Everyone criticized PG One because they were worried that he would bring bad young people. Fans of PG One proved to the central media with practical actions that PG One did bring bad young people."

　

　　However, the incident began to reverse on the afternoon of the 8 th. In response to the hot search behavior, Weibo officially responded publicly, saying "‘ Ziguangge waste oil ’ I didn’t go to the hot search list yesterday! " Weibo said that the word began to be searched by users at 19:30 on the 7th. In the normal search volume, only 3.26% of users paid attention to "Honghuahui PG_ONE", and the rest were enthusiastic participants of a large number of (onlookers) users, which led to the continuous rise of the popularity. It was displayed in the "real-time rising hotspot" at 20:42 and lasted for more than ten minutes. However, due to the lack of search volume, it failed to board the website. In other words, the "hot search list" of netizens’ screenshots is not the top "hot search list", but a "real-time rising hot spot", because the participation of onlookers led to an increase in heat, and later it did not go to the real hot search list.

　　Weibo’s official response proves that the hot search on "Ziguangge Waste Oil" is not driven by PG One fans, but is caused by onlookers.

　　In addition, Weibo also said that there are indeed promotions and advertisements on the hot search list, and advertisements are displayed with the word "recommendation" on the right side of the list. However, "Ziguangge gutter oil" cannot be purchased as a hot word. "Advertising also has a review mechanism, and it can only be used if it is legal and compliant."

　　This practice of setting up a target and then criticizing it has naturally aroused the resentment of some netizens. Netizens began to reflect on the attack on PG One fans:

　　In fact, if you only attack your own vertical target, it will only make the supporter more determined and attract some resentment from the neutral party. It is said that there is a way to whitewash the pink circle, that is, fans themselves add a little false black material and then overthrow it, which will make people who don’t know the truth think that all these black materials are false. This situation must not be what the masses of onlookers want to see.

　　However, although the "Ziguangge gutter oil" incident is just the entertainment of onlookers, idolize, whose fans are blind and irrational, is still worthy of attention. From the "seeking for a hammer" of Joker Xue fans to the blind maintenance of PG One fans, the reality has proved that idolize, who is irrational, can not only help idols, but also harm idols and even lead the fire to himself. When our favorite idol does something wrong, we should support him to bear the due price, and then believe that he will turn over a new leaf instead of desperately defending him.

　　Bacon said, "People think that their reason dominates words, but sometimes words dominate reason." Blind powder and brainless black are not desirable. Don’t give up the bottom line because of love or disgust! (Text/Huang Zuochun)

Liu Shishi, Angelababy and Tang Yan： Three female stars focus on revealing the inside story!

The opening of Liu Shishi’s new drama "One Mind Close the Mountain" rekindled the popularity of "85 Flowers", but it also caused a lot of controversy. Whether it’s the interpretation in the play or the scriptwriting and publicity outside the play, it’s embarrassing for this play. Controversy was inevitable from the beginning, from the arrangement of the position to the plot and drama, and then to other aspects, which led to the drama being disturbed after its launch. Although it should have been an opportunity for Liu Shishi to get rid of the downturn of "85 Flowers", it failed in the end.

Although Liu Shishi’s popularity and influence still exist, so that her light in the entertainment circle is still dazzling, but the lack of an outstanding masterpiece, so that her future road is still full of bumps. The most painful thing at the moment is Angelababy, the representative of 85 flowers. A "crazy horse show" incident completely changed her life track, so far her account has been banned, and all activities have come to a standstill, becoming the first one among the 85 flowers to fall. In the past two years, Angelababy has mainly relied on variety shows to maintain its popularity. Although it has continuously introduced new works and actively tried to transform itself, it has made some achievements, but it has not yet stabilized.

Whether it’s Skyscraper or Wind Rises in Longxi, Angelababy’s progress is obvious. She is no longer a simple vase, but an actress with shaping and expressive force. However, she still failed to persist, and in a flash she returned to the old road, and filmed such heartbreaking works as What Love Should Be, Twilight Heart Agreement, and Dust Margin. What is even more surprising is that she was involved in the "Crazy Horse Show Storm" and finally paid a huge price and withdrew from the competition ahead of schedule. She was not good at performing in 85 flowers, but later relied on the "Run" program to maintain her popularity, and at the same time showed her determination to transform, but it was disappointing in the end.

Her change is not thorough and decisive enough, and she always swings from side to side, which leads to frustration in her career and is difficult to recover in a short time. Similar to Angelababy, there is Yang Mi, who has also returned to the old road while undergoing transformation, while relying on variety shows to maintain her popularity. However, it was obvious that she was not reconciled, so when the announcement of the new drama Harbin 1944 caused controversy, she published a determined blog post. She said that as an actor, shaping the role is the primary task. In this era, real talent will never be concealed, and the order of names should also give way to the role. It can be seen that she is eager to prove her strength.

Tang Yan: The revival of performing arts In the new year, entertainment works emerge in an endless stream, and both movies and TV plays show different styles. "There is nothing that can’t be solved by a hot pot" was originally scheduled, but it was suddenly changed to May Day, which made people full of expectations and variables. However, this year, she has a new book, which is just the right time to show her strength. However, before that, Tang Yan had already taken the lead in making her mark, and stood out ahead of time, becoming the outstanding actor of her generation.

Tang Yan has been appearing in variety shows like a tool man in the past year, bring disgrace to oneself, but at the end of the year and the beginning of the year, he successfully turned over and took the lead in breaking through! For this play, Tang Yan didn’t take another play for three years. She worked hard and polished hard, and was carefully guided by director Wong Kar-wai, and finally proved herself by virtue of her strength. After eight years, Tang Yan finally has a highly acclaimed work again. "Flowers" scored a high score of 8.1 on Douban. For Tang Yan, this drama is the best in her acting career for more than ten years.

In Flowers, Tang Yan and the role Miss Wang are perfectly integrated, showing a graceful and lifelike image. Although playing the role of a migrant worker in the workplace, it has given her more tenacious vitality. Tang Yan showed the external and internal charm of the role through her free performance, which made the audience crazy, distressed by her experience, sighed for her pain, cheered for her cry and cheered for her struggle. She finally chose to start her own business independently, proved herself and became her own support. After going through the stage of getting married and having children, Tang Yan once fell into silence, but obviously she was not content with it.

It took her three years to shoot a work. She just wanted to prove that she is still an excellent actress. Although she is over sixty years old, she has not lost her acting skills. Although she almost destroyed her image through variety shows in 2023, at the end of the year, she finally turned over successfully with Flowers, which proved herself and gave a blow to those who ignored her. Born in 1985, she once again glowed with new brilliance. After 90 s and 95 s, they have become the backbone of the entertainment industry, and they are also emerging after 00, and the golden age of actors born in 1985 has long passed.

After experiencing various events such as marriage, having children and divorce, they have quietly fallen behind. Obviously, however, they are not willing to be silent. Although they have entered middle age, their ambitions are still there, and they are all eager to win a place for themselves in the new stage. However, the reality is cruel, and a little carelessness may lead to failure. In today’s era, to achieve lasting success, the key still lies in personal strength and works created.

Ranked second in the world!

The cargo throughput of Tangshan Port ranks second in the world.

　

The reporter learned from the Municipal Bureau of Hainan Airlines that from January to November this year, the cargo throughput of Tangshan Port reached 762 million tons, up 10.03% year-on-year, ranking second in the world.

　

Since the beginning of this year, the city has comprehensively promoted the construction of a "big port" and built a land-sea linkage hub. The port’s radiation-driven, industrial agglomeration and economic support capabilities have been continuously enhanced, and the port’s development has continuously achieved new results and its functions have been continuously improved. Up to now, there are 144 productive berths in Tangshan Port, 80 berths are open to the outside world, and the annual throughput of the whole territory reaches 658 million tons/2.36 million TEUs. From the perspective of radiation capacity, Tangshan Port actively promotes the operation of routes and trains, with a total of 235 maritime cargo routes, with terminals running busily and routes extending in all directions. Boxes of goods are constantly "migrating", reaching more than 200 ports in nearly 80 countries and regions, such as Europe, America, Japan, South Korea, Australia and Africa, and the land and sea passages are smoother, linking the world, confirming the rise of the second largest port in the world. Data show that from January to November, Tangshan Port completed 300.1 million tons of foreign trade throughput, up 21.48% year-on-year.

　

Reporter Du Qingjun correspondent Tong Qingxu

　

Editor Helen