标签： 杭州夜网论坛

Author/Zhu Ting

When it comes to online movies, the public’s impression is always somewhat different.

Born in 2014, it became famous in 2015, flying in 2016, and began to "collect" in the second half of 2017. In 2018 and 2020, it ushered in a turning point in development. This emerging Internet product has now reached its eighth year.

Entertainment industry editorial department (ID：yulechanye)This paper sorts out the online movie accounts from 2014 to September 2021: the number of movies that break 10 million is increasing day by day, and at the same time, the 28 th law of the industry is becoming more and more obvious. On this basis, Entertainment sir further collated and concluded that in eight years, the number of sub-accounts broke 30 million or more, with a cumulative sub-account of 708 million. Among them, there were 4 movies with 50 million yuan and above, 4 movies with 40 million yuan and above, and the box office top1 "The Secret Collection of Xiangxi with Ghost Blowing Lights" was 56.827 million.

OK, welcome to the online movie 30 million box office club!

These 18 films

Why do you share the 708 million of Ai Youteng?　

18 online movies broke 30 million yuan. In other words, it is equivalent to 18 cinema movies breaking 100 million yuan at the box office.

In terms of concretization:

1. In terms of theme types, action, fantasy and adventure still dominate, accounting for 18%, 14% and 11% respectively.

Among them, the film "Blood Without a Name" belongs to the historical and war types, with an account of 32.26 million yuan. To some extent, it can be regarded as the representative of the breakthrough of the theme of online movies.

It is also worth mentioning that, under the advocacy of policies and platforms, realistic and theme-based online movies, including Tough Gun God, China Flash, and Climbing the Tree with Donkeys, have received good market response. "Tough Gun God" is still in the accounting period, and it is expected to rush to nearly 30 million troops.

In entertainment sir’s view, on the one hand, the constancy of theme also verifies that online movies have indeed retained a considerable number of fixed users on various platforms in recent years; On the other hand, online movies need more new users, and the theme breaks through or directions. Of course, this requires the platform, the film, and the creators to work together to break through, and the users will give strength.

2. IP series movies are still the main force of accounting.

IP movies such as Ghost Blowing Lights, Di Renjie, Restart, Ghost Story and Soul Ferry account for almost 90% of the 30 million clubs.

IP strives for stability, but if you want to break through, you still have to rely on new tracks and originality. The Legend of the Hunter in Xing ‘an Mountains, with a score of 44.356 million yuan and a douban score of 6, is a good example. Screenwriter Cui Zouzhao, an online writer, whose representative works include My Years as Mr. Yin and Yang, My Years as a Birdman, Jumping God and Tripitake Tales, has been rated as an underestimated online god by netizens and has a fixed audience in the online circle.

In addition to The Legend of Hunters in Xing ‘an Mountains, Cui Zouzhao’s previous online movie "The Demon and White Fish Town 1, 2" has a douban score of 6.1 and 5.9. In the horizontal comparison of the industry, it can also be regarded as a work with the highest comprehensive ability of word of mouth and box office. In a word, online movies need more "Cui Zouzhao".

3. The average score of 4.8 points from watercress is another progress of online movies.

Of the 30 million box office clubs of online movies, 4 passed, and 6 scored 5 points or above; Up to now, there are nearly 40 online movies with Douban scores above the passing line (incomplete statistics).

At this point, it suddenly occurred to me that before, Entertainment sir had also counted more than 5,000 online movies, and 26 douban movies scored 6. How long will it take for online movies to "qualitatively change"? At that time, the discussion point inside and outside the industry was: Is Douban score important for online movies?

From the creator’s point of view, there should be no creator who doesn’t want his work to gain more praise and get a good reputation. Based on the marketing level, many staff engaged in the online movie announcement told Entertainment sir that at this stage, Douban score has gradually become a kind of marketing, but if it is still a film with a regular theme, Douban score is almost not considered. The implication is that the breakthrough of the theme and the douban score are more important.

Anyway, word of mouth has been paid more and more attention, and it is also a manifestation of industry progress.

If you look carefully, the biggest commonality of these 18 online movies that have exceeded the 30 million mark is that they all have certain user advantages in subject matter.

"The Secret Collection of Xiangxi with Ghost Blowing Lights", which ranks in the TOP1 of the sub-account, exceeded 4.5 million at the box office on the first day of Tencent’s video launch. At that time, it broke the box office record of online movies on the first day. As a foreign online movie, its reputation is second only to daoist magic 2020, the 1982 film. Up to now, it is still considered as "The Ferry of the Soul" with excellent box office and word of mouth in the online movie industry, and "fantasy" is their main theme.

In addition, there are films with irreplaceable advantages in theme and content. For example: the unique short video IP is a big internet-"Chen Xiang’s steel-toed invincible at 6: 30", comedy, action. At that time, Iqiyi’s 8-hour online membership effectively watched more than 960,000 movies, an increase of 200% compared with the first film "Chen Xiang’s 6: 30 Nonsense"; For another example, the original film "The Legend of Hunter in Xing ‘an Mountains" mentioned above, and the historical war theme "Bloody Unknown River" and so on.

No film can easily reap high box office, but at the same time, it is necessary to be wary that no film can always reap high box office.

Are the head production/publicity companies still in a stable position?

What new companies have successfully entered the market?

The film and television industry, almost every year in a rapidly changing drama. If there are masterpieces, money and reputation, the company will have industry status.

Take 2018 as a watershed for online movies. At that time, based on the online movie data launched in 2017, Entertainment sir subdivided the number of films produced, the average broadcast volume and the commercial value of the production companies, and found that 25 production companies stood out from the crowd under the weighting of three dimensions.

In the article "93 main producers launched 33 films with tens of millions of works, and the online movie" The Battle of Lian Heng "started", it was mentioned that in 2020, there were 12 online movies produced by Taomeng. Qishu has produced a total of 9 films, of which "daoist magic" became the ceiling of online movies in the first half of 2020; The owners of the new studios have produced a total of 7 films, and "The Secret Collection of Xiangxi with Ghost Blowing Lights" has become an online movie, with the highest box office share so far.

There are 4, 3, 3, 3, 3, 3, and 2 parts of Xiang Brothers Film, Zhonglele Film and Television, Yingmei Media, Naifei Rabbit Cave, Jiji Upward and Wudao Nanlai, respectively, which have broken millions of works; My two works "Ghost Story: Human Love" and "Luo Cha, the Flying Head of Di Renjie" produced by Wudao Nanlai earned 80 million+box office; The four serial online movies of Liaozhai produced by the traditional film and television company, Oriental Feiyun, all exceeded 10 million, with a cumulative share of 92 million+box office.

Time has come to 2021. As of June 30th this year, a total of 33 films broke 10 million. Among them, Yingmei Media’s main products accounted for 4, and nearly 70 million total accounts ranked first; Qishu has 3 fish owners and 2 rabbit cave cultures, followed by the total account; Taomeng produced 3 films, 2 films from Wudao South and 1 film studio.

Later, the owner of Mihe Huaying produced 2 films; The cinema company has brought the film industry closer to the online student market, with the main production of 3 films, with a good result of over 36 million accounts; Similarly, Zhisheng United has produced 2 main products, exceeding 10 million yuan and over 30 million yuan; In addition, frequent online movie investors Jingying Media, Zhongguang Natural Selection, Skyworth cool open, and Xinhua Entertainment also won 3, 3, 2, and 2 pieces of broken works respectively.

Let’s look at the players in the 30 million clubs. In terms of distribution, the new studio film industry leads with 4, while Taomeng, Qishu, Zhongle and Shengshi Entertainment are all tied with 3, followed by 2 from Wudao Nanlai.

On the whole, the changes of head companies in the online movie industry are relatively stable. The works of Taomeng, Qishu, New Studio Film and Yingmei still occupy a large part of the market, but they may need to be changed according to the order of annual accounting amount; Frankly speaking, it is not unexpected that the flying rabbit hole, the old wine in a new bottle, the rice and flowers ran out; At present, it seems that Wanda Film and Television, Shengshi Mutual Entertainment, etc., which come from cinemas and TV dramas, are still forming in-depth cooperative relations with new studios, Taomeng and Qishu.

It is worth mentioning that companies with creative and production capabilities, such as Xiang Brothers Film and Zhongle Film and Television, obviously have a long-term competitive advantage. First, there is no denying that they have become the industry’s favorite, and both the head company and the new entrants hope to establish in-depth cooperation with them; Secondly, they also have the ability to invest and produce their own products, coupled with more mature production teams, experience and resources, which have obvious advantages.

At the same time, the online movie team that cooperates in groups or tends to be fixed has a certain box office guarantee, but in the long run, the development of the industry needs new collisions and new integration. At present, it is a good thing that more and more young filmmakers from the cinema are entering online movies, but how to make them stay after entering the market may be a new topic in the industry.

Redefining movies, has online movies done it?

Low-cost, short cycle and fast capital flow, online video platform is the broadcast medium, which is the attribute of online movies from its birth, and it is very Internet.

In recent years, the development of online movies has always been closely related to the business layout of iQiyi, Youku Video and Tencent Video.

Eight years ago, iQiyi took the lead in putting forward the concept of online movies, and later introduced/upgraded the accounting rules and made online movies public, which made it a leader in the industry. In 2018, Youku launched an online movie, and "The Serpent" became the new sub-account TOP1, and the platform launched the concept of "Monster Universe". In 2020, Tencent video came to an end, and two S+ films, daoist magic 2020 (co-broadcast with iQiyi) and Ghost Story: Human Love, were successively released, which made a good start.

At this point, the platform is further clear to the three-legged situation of online movies. Figuratively, among the 30 million online movie clubs, iQiyi takes the lead in 43%, Youku in 29% and Tencent in 28%, with little difference.

Along the way, the online film industry has become increasingly standardized, progressing and changing, which is obvious. 30 million films are concentrated in 2018 (5 films), 2020 (6 films), September 2021 (6 films) and 2019 (1 film). The saying that "online movies are also movies" has also been put forward in public, but it is obvious that there is still a long way to go before it can be truly recognized.

The core lies in the content value of online movies, which is far lower than commercial from the beginning. Let’s just say that soft pornography, rubbing IP, scratching the ball, etc. can really make a new industry quickly attract attention, but if you want to develop in the long run, obviously none of these ways will work.

At present, the industry has gone through strict policy norms, and the platform also realizes that it is not a good policy to spread money widely. After the phased dividend wave fades, it will take practitioners a long time to bear the price that the quality of content was subordinate to commerce. Back to Xiaobao, the concept of online movies has gone deep into the industry and become a part of China movies. What sir Entertainment wants to say is that as long as the camera doesn’t stop, everything is still moving forward.

　　Xinhua News Agency reporters Zhai Wei, Zhang Xinxin, Zong Wei, Duan Xu, Zhang Jian

　　Here is known as the cradle of New China’s automobile industry: the development and manufacture of the first car, the first Dongfeng brand car, the first Red Flag brand high-end car, FAW ushered in a new era of new China’s automobile industry from scratch, marking a solid step towards an automotive powerhouse.

　　Here is the expression of the hard work of several generations of Chinese automakers: building factories in the wasteland, laying the foundation for a business, and making independent innovations. Behind the development history of FAW is the fighting spirit of courage to explore and not afraid of difficulties.

　　When the General Secretary of the Supreme Leader inspected FAW in 2020, he stressed: "We must master the key core technologies in our own hands, and we must set up this ambition to promote the national automobile brand."

　　After 70 years, FAW and China’s automobile industry, which have stood at a new starting point, have advanced together, anchoring high-quality development and moving forward steadily.

Industry serves the country, 70 years of hard work to revitalize the automotive industry

　　Changchun Dongfeng Street, China FAW old factory area. More than a hundred red buildings with Chinese-style eaves and Western-style balconies stand quietly. Here, two national car brands, Red Flag and Liberation, were bred, witnessing the historical process of the new China automobile industry from scratch and from weak to strong.

　　Automobiles, an important symbol of modern industrial civilization, are a symbol of a country’s manufacturing strength and a powerful engine for national economic development.

　　In the early days of the founding of New China, there was nothing to be done. "When can we get on the car we built ourselves?" The simple words carried the industrial dream of a country. The party listed the construction of FAW as one of the 156 key projects during the "First Five-Year Plan" period. On July 15, 1953, 10,000 builders from all over the country gathered in the southwest suburbs of Changchun and laid the first foundation pile on the vast wilderness. The road to FAW’s entrepreneurship was paved, and the new Chinese automobile industry began from then on.

　　"China’s man-made cars started under poor and white conditions!" Wang Fengge, a 90-year-old veteran employee, recalled the early days of the factory’s construction. At that time, there was a frenzy of support for FAW across the country. "Repair roads to FAW, connect gas to FAW, and transfer cadres to FAW…" In 1954, 95% of Changchun’s municipal construction costs were invested in the construction of FAW.

　　Drawing on the strength of the whole country, it will be completed and put into operation in three years; starting from scratch, it will open up the beginning of the new Chinese automobile industry.

　　On July 13, 1956, the first domestic Jiefang truck rolled off the assembly line, bringing an end to the history of China’s inability to build cars; on May 12, 1958, the first domestic car, Dongfeng Jinlong, drove out of the trial production workshop and started the process of self-made cars…

　　In the FAW Hongqi Cultural Exhibition Hall, an oil painting recreates the days in full swing: several craftsmen gather together to make a mud model of a Hongqi car by hand.

　　"In order to celebrate the 10th anniversary of the founding of New China, we took over the task of manufacturing high-end cars." Dou Shuxiang, a retired veteran employee, clearly remembers that time was tight and the drawings were too late to draw. At that time, the factory manager Rao Bin discussed with the designers and made a bold decision – to hit it directly with a hammer!

　　Summon the country’s top sheet metal masters, work day and night to knock out the body; hang up more than 2,000 spare parts pictures, and skilled craftsmen grab the pictures for trial production… On August 1, 1958, the first Hongqi brand high-end car was successfully trial-produced, which took only more than a month.

　　Today, when modern production has been widely popularized, it is difficult for people to imagine how the car was built in a closed technology and difficult conditions. However, entrepreneurship is difficult, and the journey from building a car to building a good car is still long –

　　In the early 1980s, the indicators of Jiefang brand cars were obviously lagging behind. In three years, more than 20,000 sets of process equipment were updated, and 79 new production lines were built. After six years, China’s second-generation truck Jiefang CA141 was put into production. FAW withstood huge pressure and completed the replacement and production without stopping production or reducing revenue, realizing the "second business".

　　The reform and opening up quickly opened up the automobile market. At that time, the domestic automobile production capacity was less than one million units, and the products were "less heavy and less light", and transformation and upgrading were imminent. Following the pace of the industry, FAW began its "third venture": building a modern production base, vigorously developing light vehicles and cars; establishing joint ventures with Volkswagen, Toyota, etc., to rapidly improve manufacturing capacity… Through structural adjustment and joint venture cooperation, the enterprise grew rapidly. In 2001, the output and revenue increased by 3.2 times and 13.4 times compared with 1988.

　　China’s entry into the WTO has accelerated the process of automotive globalization. Faced with the sudden influx of foreign brands, local enterprises that do not have an advantage in technology and brands were once in crisis. The passivity of market competition made FAW realize that only reform and innovation can keep up with the rhythm.

　　Separation of main and auxiliary, taking the step from "plan" to "market"; shareholding reform, completing the transformation from a single state-owned sole proprietorship to a multi-investment entity.

　　Since the 18th National Congress of the Communist Party of China, FAW has pressed the reform fast forward button.

　　On September 18, 2017, a "four-energy reform" in which cadres can go up and down, employees can come in and out, salaries can be high and low, and institutions can increase and decrease their capacity was fully launched.

　　"At that time, I had just arrived in Beijing for training, and the next morning I received a notice that everyone’stood up ‘and re-competed for jobs. How could I have the heart to stay, so I quickly bought a ticket and returned." Liu Jun, director of the FAW Reform Office, recalled the scene at that time.

　　Clear goals, with the strength of the whole group to develop the Hongqi brand; Highlight innovation and improve the independent research and development system; Survival of the fittest, breaking the "iron chair" to set jobs with goals and pay for performance… Radical reform has restructured the system and mechanism, and stimulated innovation vitality. The "new entrepreneurship" marked by reform and innovation has also given FAW a new life –

　　It has grown into a world-renowned automobile manufacturer and ranked among the top 500 companies in the world; by the end of 2022, the cumulative production and sales of automobiles exceeded 54 million, and the operating income was 7.9881 trillion yuan; in the past 5 years, the sales volume of the Hongqi brand has increased by 65 times, and the brand value has reached 115.50 billion yuan; for 12 consecutive years, the brand has been liberated to lead the industry, and the brand value has reached 118.70 billion yuan.

　　It was born because of the national automobile industry and developed with the tide of the times. FAW has opened a new page in China’s automobile industry, witnessed the hardships and achievements of car manufacturing in a big country, trained a large number of industrial talents who understand technology and management for China’s automobile industry, promoted the growth and expansion of the industrial chain, and made due contributions to building an automobile power.

　　In 70 years, from the "15th Five-Year Plan" to the "14th Five-Year Plan", FAW, which used to be like a child, has entered its prime. China’s auto industry has achieved leapfrog development through hard work and independent innovation: today, China has become the world’s largest automobile production and sales country for 14 consecutive years, and the scale of new energy vehicles production and sales has been the world’s largest for 8 consecutive years.

　　"Only by unswervingly following the beat of the market and the drumbeat of reform can we have lasting vitality and momentum." Wang Guoqiang, deputy secretary of the FAW Party Committee, lamented that this is the inspiration of FAW’s development and the portrayal of China’s automobile industry.

Climb the peak bravely and strive to master the key core technologies

　　The maximum power reached 560 kilowatts, and the performance index achieved international leadership – at the beginning of this year, the trial production of the V-type 12-cylinder direct injection engine developed by FAW was launched.

　　The engine is the "heart" of the car, and the manufacturing process is superb. The V12 engine, which has a complex structure and is difficult to develop, represents the highest level of passenger car engines. As a latecomer, China has long been blank in this field.

　　"This is the hard work of several generations of Hongqi people!" On the day the product was launched, Zhao Huichao, acting vice president of FAW Research and Development Institute, had mixed feelings. After continuous scientific and technological research, this engine broke the decades-long technical barriers of international suppliers and took the initiative in power manufacturing.

　　The key core technology is the "life gate" of industrial development. Once upon a time, domestic vehicle production relied on external imports. High technology transfer fees and strict negotiation conditions hindered both production and product development.

　　During the FAW inspection, the Supreme Leader General Secretary emphasized that to promote the high-quality development of our country’s automobile manufacturing industry, it is necessary to strengthen the independent research and development of key core technologies and key components.

　　Basic materials, key components, advanced technology… With the growth and expansion of China’s automobile industry, generations of FAW people have begun to work hard on core technologies.

　　0.015Mm, which is equivalent to 1/5 of the diameter of a hair, was "carved" by Yang Yongxiu, the chief technical master of FAW Research and Development Institute, and his team for 13 years.

　　This is the "Chinese precision" of the engine block. Yang Yongxiu told reporters that there are more than 100 holes in the engine block, which are easily deformed during processing. In order to ensure performance, the precision of the cylinder hole must be controlled to the limit. But the core parameters of the fine processing of numerical control milling machines have always been regarded as secrets by foreign companies.

　　"Since you want to do it, you have to achieve a level of refinement that is difficult for others to achieve." After more than ten years of sharpening the sword, after repeated overthrow and repeated trials in countless codes, Yang Yongxiu and his team finally cracked the core parameters and mastered the "key" of precision manufacturing.

　　Diving deep into the "stuck neck" field, keep taking solid steps –

　　Set up a special project working group for the transmission, establish a powertrain factory, and carry out comprehensive independent research and development for more than ten years to achieve comprehensive independent control;

　　Focusing on power batteries, innovating a series of technologies such as low-temperature batteries and battery pack thermal insulation to achieve trial production of Ah-level all-solid-state batteries;

　　From system integration and intelligent networking to forward-looking modeling and key materials, we will continuously target 41 key directions…

　　In 2017, the FAW R & D General Institute was inaugurated, integrating the technical forces formerly scattered in various departments, and implementing awards for listing, project contracting, and technical achievements in proportion to profits.

　　The optimization of the system and mechanism has released the vitality of innovation, and FAW has accelerated its charge in key frontier technology fields: breaking through the key technologies of high-efficiency hybrid systems, completing the application development of autonomous vehicle operating systems…

　　"Our R & D staff has grown from 2,360 to more than 4,500, and the new car development cycle has been reduced from 48 months to 24 months," said Wang Deping, executive vice-president of FAW Research and Development Institute. In the past three years, 494 key core technologies such as high-efficiency high-speed electric drive, intelligent wire-controlled chassis, and L3-level autonomous driving have been broken through.

　　Today, the global automotive industry is accelerating its transition to electrification and intelligence, and the transformation of production methods has put forward more urgent requirements for the safety and control of the industrial chain and collaborative innovation.

　　"This requires the joint efforts of domestic peers to make up for each other’s shortcomings," Zhou Shiying, acting vice-president of FAW’s R & D General Institute, told reporters. As a chain-leading enterprise, FAW must open up its ecology and achieve joint research and co-creation. "This is a matter of one prosperity and one loss."

　　Cooperate with China Resources Microelectronics and others to deepen the industrial chain of electronic components; gather leading software companies to strengthen algorithm development and verification… FAW and leading units have established 38 collaborative innovation laboratories and 5 basic research laboratories, and strive to promote industrial chain upgrades and breakthroughs. "In the future, we will continue to open up capabilities such as vehicle-end delivery, and together with our industrial chain partners, we will advance into the’no man’s land ‘of automotive technology." Zhou Shiying said.

　　Self-reliance and independent innovation, FAW’s exploration is a portrayal of China’s automobile industry. After 70 years of industrialization abroad, China’s ups and downs of car manufacturing are full of thirst and climbing for core technologies.

　　Today, China’s automotive industry has a stronger foundation and strength, with the world’s leading market size and industrial chain advantages for new energy vehicles, standing on the same starting line as the global automotive industry.

　　To change lanes and overtake cars requires innovation and breakthroughs. "Always take independent innovation as the foundation, strive to control key core technologies and enhance the competitiveness of the whole chain, and the confidence to deal with risks will be stronger, and the driving force for industrial development will be stronger," said Fu Bingfeng, executive vice-president of the China Association of Automobile Manufacturers.

Anchor the course, take advantage of the trend to let national brands stand at the forefront

　　On July 3, with the 20 million new energy vehicles rolled off the assembly line, China’s automobile industry reached a new milestone. In this wave of electrification and intelligent transformation, Chinese automobiles have accelerated into the center of the world stage, and national brands have ushered in historical opportunities.

　　"This gives us a rare window of time. What we need to do now is to anchor the high quality and accelerate the brand upward!" Wang Guoqiang said.

　　Walking into the prosperous factory area of Hongqi Manufacturing Center, the experience of intelligent manufacturing is coming: the integrated robot cluster is orderly, the ultrasonic equipment is accurately inspected, and a Hongqi car "drives" to the market every minute. "Through data sensing, every detail here will be’moved ‘to the virtual’twin factory’, which will improve the quality and efficiency of production and provide support for innovation," Xiu Junyi, deputy general manager of Hongqi Manufacturing Center, told reporters.

　　It is a factory and a data platform; it is production and supply chain management. With advanced manufacturing as the driving force, we will continue to transform to high-end, intelligent and green.

　　Take the "steering wheel" of the industry and firmly promote the strategic layout.

　　"Two All" – On the occasion of the 70th anniversary of the establishment of the factory, the Hongqi brand announced that all investment in technological innovation will be used for new energy vehicles, and all new production capacity will be used for new energy vehicles.

　　Established new energy development institute, intelligent network development institute, etc., forward-looking reserve the technical direction of the next ten years, and build independent and controllable core capabilities; in the next three years, 15 Hongqi new energy intelligent products will be launched intensively, covering all market segments; by 2025, FAW new energy vehicle sales will reach 1.45 million, and Hongqi brand will exceed 500,000…

　　"This is the core track of industrial development." Qiu Xindong, general manager and deputy party secretary of China FAW, said that by fighting the tough battle of new energy transformation, it is necessary to drive the all-round transformation of enterprises from concept to operation.

　　Strengthen its own brand and accelerate its integration into the global industrial landscape.

　　Recently, at the railway port of Changchun Xinglong Comprehensive Bonded Zone, new Hongqi cars were packed in an orderly manner and set sail for Europe. Riding the "wave" of new energy vehicles going to sea, the Hongqi brand accelerated "going out" – from January to June, the export of 5003 vehicles was completed, an increase of 172% year-on-year.

　　"We want to break the outdated concept that Chinese brands are’cheap ‘," Yang Dayong, chairperson of FAW Import and Export Co., told reporters that Hongqi has chosen foreign developed regions as its target market from the beginning, and has opened up sales channels in 17 countries including Saudi Arabia and Norway. "If the Middle East and European markets can do well, it means that it can establish a high-end image in the global market."

　　The combination of headlights that symbolizes the round sky and the grille design that symbolizes the mountains and waterfalls… The Hongqi brand, which contains strong oriental aesthetics and Chinese culture, has accelerated its entry into the international market and has also entered the homes of ordinary people.

　　After 300,000 consecutive "barriers", domestic sales are expected to exceed 400,000 this year.

　　"Hongqi used to be regarded as a’national car ‘, but today we want to make it a’national car’," Mr. Qiu said. Hongqi needs to become younger, more fashionable, more technological and move up the value chain. "We have brand confidence and cultural confidence!"

　　Coming from the horn of war on the black land, FAW has marked the entire development process of the automobile industry in New China.

　　70 years of prosperity, with self-made indomitable progress, difficulties in the face of thousands of tempering, generation after generation of autobots passed down the fighting spirit, condensed into the Chinese auto industry unremitting forward power source.

　　Today, our country has grown from a country with a lack of industry to the world’s largest automobile producer and consumer. From "bringing in" to "going out", China has contributed to the electric transformation of the global automobile industry.

　　Don’t forget the blue strands when you come, and move forward without fear of wind and rain. On the journey from an automobile power to an automobile power, we will unswervingly promote high-quality development, and China’s automobile industry will move forward all the way!

　　　　Xinhua News Agency, Changchun, July 14

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