标签： 上海有花头的spa店

After ＂The Virus Past＂, this anti-epidemic animation became popular again.

　　Xinhua News Agency, Beijing, June 5 (Xinhua) Recently, the main creative team of Xinhua News Agency, with its explosive video "Once upon a virus", once again launched an animated short video "Virus Fighter 2: Game On!" on overseas social media platforms. ), with bold creativity, rich details and humorous language, has won a lot of praise from overseas netizens.

　　Video screenshot

　　"Vaccine vs Virus" focuses on the nostalgia of "street fighter", sets up the plot of the game to break through the customs, and pixilates the animated characters, which simulates the hard efforts of human beings to fight the virus since the outbreak of the new crown epidemic, and satirizes the destruction of the global anti-epidemic efforts by conspiracy theorists and anti-vaccines.

　　The video production details are exquisite and interesting. For example, the game background is set to Chinese pagodas and the Great Wall, which reflects China’s outstanding contribution to the global anti-epidemic; The "arsenal" of the human team against the virus team includes protective masks, 75% alcohol, soap, etc. As the "ultimate weapon", the vaccine hit the virus … …

　　Up to now, the total number of views of Vaccine vs Virus overseas has exceeded 3 million, with a total interaction of 30,000 times.

　　Overseas netizens have said: Please launch such a game, I also want to play!

　　Some netizens are interested in the details and dialogues in the video:

　　Some netizens used this to criticize the United States for its ineffective anti-epidemic efforts and spreading conspiracy theories, and praised China’s anti-epidemic efforts:

　　(Reporter: Li Wei, Yang Jun, Sang Hua, Jiang Biao; Editor: Wang Shen, Wang Fengfeng)

The list of the eighth batch of provincial-level intangible representative projects in Guangdong, ＂Release List＂, and 115 items including Guangfu tea drinking customs are listed on the portal website

　　Recently, the People’s Government of Guangdong Province announced the eighth batch of representative projects of provincial intangible cultural heritage. A total of 115 projects were announced this time. Among them, there are 43 items in the eighth batch of representative items of provincial intangible cultural heritage in Guangdong Province, and 72 items in the list of expanded items of representative items of provincial intangible cultural heritage in Guangdong Province. Hakka nursery rhymes, legends of Zhang Jiuling, techniques for making ceramic tiles and ridges of ancient buildings, and Guangfu tea-drinking customs are listed as a number of projects with distinctive regional characteristics, extensive mass participation and contemporary values.

　　The selection and evaluation of the eighth batch of provincial intangible cultural heritage representative projects started in early 2021. A total of 236 declared projects in the province were included in the review. The list is produced through procedures such as recommendation and declaration, material review, expert review, social publicity, and soliciting opinions. Up to now, there are 4 representative projects of human intangible cultural heritage in Guangdong Province, 165 national intangible cultural heritage projects and 816 provincial intangible cultural heritage projects.

　　"The eighth batch of representative projects of provincial intangible cultural heritage highlights the cultural characteristics of Lingnan. Actively serving the national strategy and implementing the decision-making arrangements of the provincial party committee and government, reflecting the combination of" complementing shortcomings "and" strong advantages ",will play a positive role in" double innovation "of Chinese excellent traditional culture and casting a solid sense of the Chinese nation community." Song Junhua, director of the China Intangible Cultural Heritage Research Center of Sun Yat-sen University, commented.

　　According to the relevant person in charge of the Guangdong Provincial Department of Culture and Tourism, next, relevant departments will identify representative project protection units, and establish an evaluation mechanism for representative project protection units and representative inheritors, so as to effectively improve the level of intangible cultural heritage protection in Guangdong Province and make new contributions to striving to create a new situation of building a strong cultural province.

　　?The "New Members" of the Project Retain the Nostalgia Memory of Lingnan Culture

　　Guangdong has three major ethnic groups: Guangfu, Hakka and Chaoshan. Leizhou culture, overseas Chinese culture, Yi people culture and ethnic minority culture also constitute the diverse characteristics of Lingnan cultural ecology. Chaozhou jade carving, the legend of Pan Maoming, Hakka costume making skills, the legend of immigrants from Zhujixiang who settled in Liangxi … Many "new members" in the list of representative projects of provincial intangible cultural heritage all reflect the profound cultural imprint of Lingnan.

　　"Drink tea.YuehaiFailed to forget. " Speaking of the profound food culture in Lingnan area, the drinking tea custom in Guangfu can be described as one of the life customs with the highest participation and the most extensive influence. As early as the late Qing Dynasty and the early Republic of China, drinking tea has become a well-known custom in Guangfu area. After hundreds of years of development and precipitation, Guangfu tea-drinking custom has formed many unique tea-drinking customs and rules. Cantonese dim sum, which blends Chinese and western styles, is an indispensable "pearl" of Guangfu tea drinking custom. Numerous modern cultural celebrities, such as Kang Youwei, Sun Yat-sen, Lu Xun and Guo Moruo, once drank tea in Guangzhou and fell for it, leaving a series of well-known humanistic stories.

　　Wandering in the fields of Zhaoqing, the rows of "wine halls" leave a rich landscape for the local people. Gaoyao wine hall has a long history, and the earliest existing wine hall was built in Ming Dynasty. According to incomplete statistics, there are at least 1900 existing wine halls in Gaoyao, which are distributed in more than 300 administrative villages in the whole region, which can be described as "there are wine halls in every village". In the eyes of local villagers, the wine hall is not only a place for their dinners and banquets, but also contains nostalgic memories of "rustic and honest". Weddings, funerals, birthdays, Spring Festival celebrations, and crowning in the village are all held in the wine hall. Over the centuries, a unique "wine hall regulation" has been formed, which encourages respecting the elderly and helping the poor by exempting management fees and other measures. Nowadays, these regulations have gradually become a popular custom in the village, which has condensed the cornerstone of the harmonious development of the local society.

　　Li Zhaoxu, a professor at the Martial Arts College of Guangzhou Institute of Physical Education, pointed out that the evaluation of the eighth batch of provincial intangible cultural heritage projects highlighted their "cultural attributes". The selection of "Taishan Nine Volleyball" reflects the profound connotation of overseas Chinese culture. Although volleyball is a modern Olympic event, it has always adhered to its own traditions and characteristics since it was introduced to Taishan at the beginning of last century. "The traditional’ nine-a-side volleyball’ has become a communication bridge and emotional bond for overseas Chinese to strengthen their cultural self-confidence and build the spirit of China."

　　The eighth batch of provincial-level non-legacy representative projects has also added new projects with unique ethnic customs, such as the oral literature she songs from the she nationality, the only ethnic minority in Chaozhou. Singing is an indispensable part of the life of She people. They preach from mouth to heart and speak with songs. She songs cover four types: historical legend songs, exhortation songs, love songs and miscellaneous songs, which also deeply affect the emergence and development of Chaozhou folk songs.

　　Knife and wood collide, ink and paper blend, and Xingning prints from the old revolutionary base areas are also engraved with deep red memories. This technique, which originated from traditional folk woodcut prints, has deep roots with the emerging printmaking movement in China in 1930s. A large number of Xingning printmakers such as Chen Tiegeng, Chen Zhuokun, Zhong Buqing and Luo Qingzhen had close contacts with Mr. Lu Xun. Under their influence and drive, Xingning gradually established its position as the "hometown of printmaking". The selection of this project will have important practical significance for promoting the economic and social development of the old Soviet area.

　　?The vitality of the project Cantonese cuisine "empowers" rural revitalization

　　"These provincial-level non-legacy representative projects have strong inheritance ability, strong innovation ability and strong communication ability." Mingjing Yang, former director of Guangdong Cultural Center, said. The categories of new projects also show obvious characteristics. In the first seven batches of provincial intangible cultural heritage representative projects, there are only 23 folk literature projects. In this review, eight items, such as the legend of Zhang Jiuling, the legend of Su Dongpo and Hakka nursery rhymes, were included in the list. "These projects all play an important role in promoting traditional culture and ideological and moral education." He added.

　　As a traditional dominant category in Guangdong Province, the project team of folk customs and traditional skills has also been further strengthened. The technique of making ceramic tile ridges of ancient buildings popular in Zhongshan area is one of them. The production technology of ceramic tile ridge is in the same strain as that of Shiwan ceramic sculpture. Pottery tile ridges put Lingnan flowers, animals and birds, and even the whole Cantonese opera on the roof, which became an epoch-making initiative in Lingnan architectural history. Now, in more than 20 restoration or imitation projects of Lingnan ancient buildings, such as Nanhai Temple in Guangzhou, Longmu Temple in Deqing Yuecheng, Foshan Ancestral Temple and Guangdong Cantonese Opera Art Museum, Xiaolan’s "Jucheng Pottery House" has been left behind.

　　Cantonese opera and puppet show from Dongguan, tea-picking show in peace county, Heyuan, and the declaration items of three folk arts and traditional dramas are all included in the list. Dongguan is known as the "hometown of Quyi", and Cantonese opera became popular in the late Ming Dynasty. With the establishment of professional organizations such as Dongguan Cantonese Opera Development Center and Dongguan Opera Association, Dongguan Cantonese Opera has also ushered in the "second spring". At present, there are more than 400 local registered Quyi clubs and private bureaus, with nearly 10,000 participants. The total number of "Hometown of Chinese Quyi" ranks second in the province.

　　It is worth mentioning that the lineup of traditional medicine categories has been significantly strengthened in the eighth batch of provincial-level intangible representative projects. In March this year, the General Office of the State Council issued the Notice on the Development Plan of Chinese Medicine in the 14th Five-Year Plan, and Guangdong took the lead in implementing the strategy of building a strong province of Chinese medicine in China, which also ushered in a new climax. Nine traditional medical items, such as musculoskeletal therapy, clearing the uterus and setting the bones in traditional Chinese medicine, and making techniques of Luofushan rheumatism plaster, are listed in the list.

　　In order to promote the construction of Guangdong-Hong Kong-Macao Greater Bay Area, rural revitalization, and the construction and development of old Soviet areas, ethnic areas, remote areas, historical and cultural cities, and cultural and ecological protection areas, this review also adds consideration to serving the national strategy and implementing the decision-making arrangements of the provincial party committee and government. Hakka cooking skills, Chaozhou cooking skills, Cantonese preserved fruit making skills, and a number of non-legacy Cantonese dishes that serve the people’s livelihood and benefit the people have been on the list. A number of new provincial-level non-legacy projects, such as roasted meat production skills, Deqing penny powder production skills and Wenshuitang fishing festival, will also have a long-term positive impact on promoting rural revitalization.

　　Xinhui Gujing Roast Goose Making Skills and Qingyuan White-cut Chicken Cooking Skills are on the list. The "Gujing Roasted Goose", which takes Xinhui local high-quality black-maned goose as its ingredients, has formed a large industry scale. At present, the industry in Gujing Town has driven more than 800 employees, with an annual output value of about 100 million yuan. As a famous dish in southern Guangdong, the annual output of Qingyuan chickens has reached 50 million. Being selected into the list of provincial-level non-legacy representative projects will further promote the establishment of well-known brands of Qingyuan catering.

　　"These food and beverage projects are our’ intangible heritage around us’, and they also have strong vitality among young people. Their selection will further help the implementation of the’ Cantonese Cuisine Master’ project in Guangdong Province." Hu Zhuoyan, a professor at the Food College of South China Agricultural University, said. Li Bian Sheng, a professor at South China University of Technology and chairman of Guangdong Food Society, expects that the project protection unit can pay attention to the brand effect, let more citizens know about the inheritance and development of these intangible assets, and realize the "double harvest" of cultural inheritance and industrial development.

The key of ＂Burning Winter＂ starring Zhou Dongyu and Haoran Liu was postponed until October 22nd.

1905 movie network news The movie key was postponed, and the cinema release time was extended to October 22nd.


Burning Winter is directed by, starring, and tells the story of three young people meeting in Yanji in winter. The film was shortlisted as a concern unit of the 76th Cannes Film Festival. However, after its release, the audience’s word of mouth was polarized and the box office was not as good as expected. At present, the cumulative box office is only 26.03 million.


Lei Jun： Xiaomi’s pursuit of cost performance does not mean cheap pricing. Friends should not mess with us.

Lei Jun shows Xiaomi 9.

"This is the last flagship model of Xiaomi brand below 3,000 yuan. In the future, Xiaomi brand will focus on the mid-to high-end market."

On February 20th, Lei Jun, founder, chairman and CEO of Xiaomi Group (01810.HK), unveiled Xiaomi 9, the annual flagship mobile phone, at the Beijing press conference.

Although Lei Jun has spoiled the new machine a week in advance, so that netizens are psychologically prepared for the price of the new machine, Lei Jun said that he is still worried that the pace is too big, fearing that rice noodles can’t be accepted. "I discussed with several other executives for two days and finally set the price at 2999 yuan." However, according to the reporter’s understanding, this price is still more expensive than Xiaomi 8, 300 yuan, and it is 50% more expensive than the iconic 1999 yuan pricing of this series earlier.

In an interview with The Paper and other media after the meeting, Lei Jun said that Xiaomi’s pursuit of cost performance is not equal to cheap pricing. "Cost performance is the same performance, the cheapest price and the strongest performance, not the absolute price."

"When the average price of domestic mobile phones was only six or seven hundred yuan, Xiaomi’s mobile phone came up to 1999 yuan, which was absolutely high-end in that era. Later, many rice noodles asked us to be a Redmi brand, but when we achieved the price of seven or eight hundred, we were smeared by some water army and friends, labeling us and saying that we sold cheaply. " Lei Jun said.

During the interview, Lei Jun also responded to the recent Xiaomi focus issues such as ending flat management, Qualcomm’s true and false starting, double folding screen technology, and the establishment of China District.

Responding to the price becoming more expensive: "The price/performance ratio has made great contributions to Xiaomi, but now it is bound."

Regarding the price issue, Lei Jun said, "This is the most tangled. The cost-effective advantage has made great contributions to the rise of Xiaomi brand, but now it has become a constraint."

According to reports, the cost of Xiaomi 9 has been greatly improved: on the one hand, the price of components has generally increased; On the one hand, more advanced technologies and processes have been introduced. For example, the world’s first Qualcomm Snapdragon 855 is 20% more expensive than Snapdragon 845, Sony camera module is 30% more expensive, and the screen fingerprint is twice as expensive as the rear fingerprint; On the one hand, Xiaomi’s R&D investment is also increasing. In the first three quarters of 2018, R&D investment exceeded 4 billion yuan.

"Now the pile of mobile phones is too embarrassing. I remember that the earliest Xiaomi 1 had only one camera, and there was no front camera. Up to now, the front camera has three lenses on the back and a macro camera with a screen fingerprint of 5um. In fact, there are five cameras on the whole mobile phone. These five cameras not only cost money, but also occupy an area. The upper and lower areas account for more and more, and there are more and more functions. So now the cost of mobile phones is because the performance of mobile phones is getting stronger and stronger, and the cost of mobile phones is getting higher and higher. " Lei Jun said.

In 2018, the overall smartphone market declined and the competition became increasingly fierce. At the end of last year, Xiaomi Group split the Redmi (Redmi) brand, forming two brands with different positioning: Redmi and Xiaomi. Redmi is obsessed with cost performance, while Xiaomi pursues the ultimate experience on the basis of cost performance.

"Make the Redmi brand independent, let the Redmi brand adhere to high quality and extreme cost performance, and let others dare not compete with Redmi in terms of cost performance. The Xiaomi brand is not prepared to compete with Redmi. On the Xiaomi brand mobile phone, the function of the mobile phone will become stronger and stronger. Sometimes we don’t even consider whether there is the ultimate cost performance. We only ask if there is an ultimate experience, so its priority is different. " Lei Jun said.

However, Lei Jun stressed that Xiaomi Group will not pursue high premium and high gross profit, and Xiaomi will still sell it at a good price, and the high premium millet on the hardware will not earn it. He reiterated that the comprehensive profit rate of Xiaomi hardware will never exceed 5%.

Shenwan Hongyuan Electronic Team believes that in the fourth quarter of 2018, the shipment of Xiaomi series mobile phones is about half of that of Redmi series mobile phones, while the shipments of the two series are equal. In 2019, it is expected that emerging mobile phones will continue to grow, while mature markets will face consumption upgrading. The key to China’s flagship mobile phone is to increase the sales of models above $300 (about RMB 2020). The separate operation of Xiaomi and Redmi brands will help break through the market of more than $300.

The market believes that behind the price increase of mobile phone manufacturers such as Apple, Huawei and Xiaomi, in addition to the increase in raw material costs and R&D costs, the sales volume has declined, and it is necessary to increase the selling price to make up for it.

Lei Jun released Xiaomi 9 and announced Roy, a member of TFBOYS, as the image spokesperson.

Denying that there is no flat management: "Some people say that Lei Jun has changed, but I have not changed."

A few days ago, Caijing magazine reported that Xiaomi bid farewell to the once proud flat management. Today, Xiaomi’s internal titles are roughly divided into Commissioner-Manager-Director and Vice President and above, with 10 levels, from 13 to 22. The level of the Commissioner is about 13, the manager is about 16 to 17, the director is about 19 to 20, and the vice president is about 22.

In the past, Xiaomi had only three levels: co-founder-department head-employee, and pursued the policy of no punching and no KPI. Caijing magazine quoted an employee of Xiaomi as saying that Xiaomi has to punch in at work at present, and attendance is particularly strict after the Spring Festival this year, and the department also has KPI.

"I was a little embarrassed to see that title, saying that Xiaomi has changed and Lei Jun has changed. In fact, I have not changed." Lei Jun responded that all Xiaomi’s senior partners are in the front line and still adhere to ultra-flat management. "Including the Weibo conference in the past week, I wrote it myself. The workload in the past week far exceeded everyone’s expectations."

Lei Jun said that at present, Xiaomi has 23,000 employees, and the human resources system is setting the talent level to facilitate further talent sorting and training and upgrading in the future. "If these management upgrades are not made, it will be difficult for Xiaomi to evolve into a team that manages more than 100,000 people in the future."

"This year, Xiaomi will invest heavily in the training plan of the cadre team, and talent sorting can also better adopt different levels of training methods for different levels of cadres. There are also engineers and experts who should provide what kind of benefits and incentives to sort out these things. I think it is a very important part of Xiaomi’s overall management upgrade. " Lei Jun revealed.

Establish AIoT strategy committee: "If you don’t increase AIoT investment, it is very likely that your opponent will catch up."

At the beginning of this year, Xiaomi launched the dual-engine strategy of "mobile phone +AIoT", which listed AI (artificial intelligence) and IoT (Internet of Things) as the strategic direction to go hand in hand with mobile phones, and proposed to invest 10 billion yuan in the AI+IoT field in the next five years.

"In the eight years of early entrepreneurship, Xiaomi’s core strategy was to connect all devices with mobile phones as the center. However, with the rise of a series of products such as AI technology and small love speakers, as well as our rise in various fields of TV and home appliances, we have unconsciously become the world’s number one in the field of AIoT. " Lei Jun said.

"Opponents are catching up. If we don’t increase our investment in AIoT, it is very likely that we will be caught up by our opponents. Moreover, AIoT is also the most important trend in the future development. Therefore, after repeated discussions, Xiaomi’s senior management felt that we should increase the investment in AIoT. " Lei Jun revealed that at present, Xiaomi has set up a strategic committee of AIoT, increased special investment, and continuously maintained investment to ensure our advantages in this field.

Lei Jun also revealed on the same day that the dual-engine strategy is specifically "1+4+X": mobile phone+(small love speakers, routers, televisions, notebooks)+ecological chain products. Among them, Xiaomi AI smart speaker "Little Love Speaker" has become a strategic hub product of AIoT.

On the same day, Xiaoai touch screen speaker was released, and the public beta was opened on February 28. However, because IoT is still in the early stage of the market, there are still many immature places. Lei Jun also called on all rice noodles to be more patient.

After the conference, users experience Xiaomi 9.

What is a "real starter": "Qualcomm risks offending friends and businessmen to forward our Weibo"

At the press conference, Lei Jun said that Xiaomi 9 won the world premiere of Qualcomm Snapdragon 855, and called it a "real premiere", which was the first time that Xiaomi replaced Samsung to win the world premiere of Qualcomm’s flagship chip.

Lei Jun told reporters after the meeting that it is very difficult to launch a flagship processor. In fact, mobile phone manufacturers need to cooperate with Qualcomm in research and development. "Almost two years ago, we set up an R&D center in San Diego, USA. From the establishment of the Snapdragon 855 project, we discussed it with Qualcomm. We reviewed and tracked every stage in the middle, and followed up every generation after getting the engineering samples. By January, we were ready for mass production."

It is reported that Snapdragon 855 is the biggest upgrade of Xiaolong 800 series processor in recent years, adopting 7nm process, brand-new Kyro 485 architecture, the highest frequency is 2.84GHz, the single-core performance is improved by 45% compared with the previous generation, the GPU is improved by 20%, and the fourth-generation AI engine has three times the performance of the previous generation.

"Why write a real starter? Some friends make some samples and make several prototypes (just say it’s the first launch), but I had this prototype four or five months ago. Making a demo prototype is different from making millions or tens of millions. What we are talking about today is mass production, which is also approved by Qualcomm, not for gimmicks. Why did Qualcomm risk offending friends and businessmen to forward our Weibo twice? Because they really recognize our efforts in the high-end flagship. " Lei Jun said.

Establishing China District: "If you want to compete with friends in China market, the difficulty lies in improving efficiency."

In December 2018, Xiaomi announced that it would strengthen its investment in the China market, reorganize its sales and service department into China District, and appoint Wang Chuan, senior vice president of the Group, as the president of China District, reporting to Lei Jun.. In the previous adjustment in September, Wang Chuan was appointed as the chief of staff of the newly established Group Staff, assisting Lei Jun in formulating the development strategy of the Group and supervising the strategic implementation of various business departments. Previously, Wang Chuan was in charge of Xiaomi TV business.

Lei Jun said that if Xiaomi wants to compete with friends in the China market, the difficulty is that it can’t sell at such an expensive price, and it has to work hard to improve efficiency. "I hope Mr. Chuan (referring to Wang Chuan) will lead the team to develop a product called New Retail with the spirit of making products and doing research and development. How to do high-end, how to do experience, how to cooperate with offline retail and online e-commerce, and promote product efficiency, demonstration efficiency, sales efficiency and overall feeling. "

Wang Chuan told reporters that after two months in charge of China District, he saw two trends. First, mobile phone manufacturers are doing globalization and multi-channel, and Xiaomi will maintain its advantage in e-commerce. Second, it will further penetrate offline and let more users buy good products. This year, it will increase investment in this area.

"Wang Chuan led China District for two months, which has made me see the great changes in China District. He is not doing simple sales, especially with the Xiaomi series of mobile phones to promote product transformation in China. " Lei Jun said, for example, the release of Xiaomi 9 this time has made great innovations in store layout. Wang Chuan has designed many scenes, such as being able to experience dark light shooting in a small darkroom.

Xiaomi and Redmi are independent brands.

Redmi Redmi independence: "Cheap should be based on high quality, and friends should not make trouble in a cost-effective coat."

In January this year, Xiaomi announced the opening of the dual-brand era, and announced that Redmi Redmi was upgraded to an independent brand. As an e-commerce brand, Redmi Redmi will set up an independent company to operate. In the future, Redmi Redmi and Xiaomi are both brother brands under the same group and competitors in the same market.

"In the fourth quarter of last year, Xiaomi (brand sales) accounted for the vast majority in China. Relatively speaking, we ignored Redmi, so we decided to change the name of Redmi to Redmi at the end of last year, which was led by General Manager Lu (former second-in-command of Jinli). The whole company will increase its investment in Xiaomi, but we can’t ignore the great significance of Redmi in popularizing smart phones." Lei Jun said.

"Why does Redmi put high quality first? Because cheap is the original sin, cheap can also be based on high quality. You sell 999 yuan, and people will not trust you as soon as you come up. If you don’t do a good job in quality, just do it cheaply, and everyone will think you are low as soon as you come up. Last time I said, friends have nothing to do with cost performance. Don’t always make trouble with us in a cost-effective coat. "

Respond to the double folding screen mobile phone: "After two years of tossing, there is no mass production, and each has its own technology."

On January 23, Lin Bin, president of Xiaomi, first exposed Xiaomi’s double folding mobile phone on Sina Weibo, and was bombarded by Fan Jun, vice president of Rouyu Technology who specializes in folding technology: "A mobile phone assembly company with no screen core technology patent and production line, buying someone else’s concept flexible screen and concept that has not been mass-produced, does it mean that it has conquered the flexible folding screen technology?"

"This is definitely ignorance of the mobile phone industry." Mr. Lei responded that the folding screen was not made by Xiaomi, but if the folding screen is made into a product, the workload inside is unprecedented. The double folding screen is definitely the first of Xiaomi.

"We made the folding screen from the flexible screen, and it has been tossed for two years, so that everyone can see that the folding screen can be doubled. I keep telling them, do you have to be an engine to make a car? Is there no technology in the whole factory without making engines? Isn’t this ridiculous? Can’t you make an airplane if you don’t make an engine? As we all know, the engines on Boeing aircraft are all GE’s. Everyone innovates in different fields, component manufacturers innovate in component technology, and whole machine manufacturers innovate in system integration, each with its own difficulties. " Lei Jun said that this is his own indignation.

"Head companies have invested a lot of money in research and development, and they are all pre-researching various projects. Since last year, I don’t know who took the lead, that is, all the pre-research technologies began to be released, which drove us crazy, but none of these pre-research projects can be mass-produced. In these two days, the TOF (a scheme TOF(3D deep camera shooting) that quarreled with each other was also done on Xiaomi MIX3. Today, the competition in mobile phone technology is fierce, and we have been investing a lot of money in pre-research. " Lei Jun said.

Jin Zhuanglong went to the Industrial Development Promotion Center of the Ministry of Industry and Information Technology for investigation.

On December 24, 2024, Jin Zhuanglong, Party Secretary and Minister of the Ministry of Industry and Information Technology, went to the Ministry’s Industrial Development Promotion Center for investigation, visited the cadres and workers, watched the demonstration of the project management and think tank research results of the Production Promotion Center, listened to the report on party building and business work, and studied and planned the key work and future development direction of the Production Promotion Center.

Jin Zhuanglong pointed out that the Central Economic Work Conference has made important arrangements to promote the integrated development of scientific and technological innovation and industrial innovation, and to lead the development of new-quality productive forces with scientific and technological innovation, which has provided fundamental follow-up and clear guidance for us to carry out industrial scientific and technological innovation. We should thoroughly understand the important exposition of the Supreme Leader’s General Secretary on new industrialization, implement the spirit of the Central Economic Work Conference and the deployment of the National New Industrialization Promotion Conference, and consciously use the scientific judgment of the CPC Central Committee on the situation to unify our thinking, will and actions, so as to better unite and promote high-quality development. It is necessary to anchor the key task of realizing new-type industrialization, vigorously enhance the ability of industrial scientific and technological innovation, optimize the layout of manufacturing innovation centers and pilot verification platforms, implement standard upgrading to lead the optimization and upgrading of traditional industries, carry out large-scale application demonstrations of new technologies, new products and new scenarios in manufacturing, improve the development policy of science and technology service industry, accelerate the construction of a modern industrial system with advanced manufacturing as the backbone, and make new contributions to promoting Chinese modernization.

Jin Zhuanglong emphasized that the production promotion center should focus on its main business, make great efforts in doing specialized work, and speed up the construction to become a first-class national science and technology plan project management professional institution. Efforts should be made to strengthen strategic guidance, give full play to distinctive advantages, innovate and expand business areas, scientifically manage projects, plan projects in advance, and intensify the transformation of achievements, so as to strive to achieve more forward-looking, strategic and landmark achievements and truly play the role of "promoting industrial development". It is necessary to strengthen the construction of core competence, conscientiously sum up project management experience, focus on improving the level of management services, strengthen accurate and efficient services for scientific research personnel, promote the open sharing of scientific and technological resources, stimulate the innovation vitality of scientific research personnel, and better serve and support the development of new quality productivity. It is necessary to improve the scientific management level in an all-round way, insist on managing people by system, improve rules and regulations, strengthen risk control and internal and external supervision, and promote the digitalization, networking and intelligence of project management.

Jin Zhuanglong demanded that the political responsibility of strictly administering the Party in an all-round way should be implemented, the Party’s innovative theory should be continuously strengthened, and high-quality Party building should lead high-quality development. It is necessary to consolidate and deepen the achievements of party discipline study and education, make good use of the results of the central inspection and rectification, do a good job in the second round of inspection feedback rectification and audit rectification of the party group, persevere in implementing the spirit of the eight central regulations, continue to deepen the prevention and control of clean government risks, and keep the "four red lines" of honesty, confidentiality, safety and quality. It is necessary to coordinate the construction of cadres and talent teams, conscientiously implement the standards for good cadres in the new era, highlight political standards for selecting talents and appointing people, pay attention to the training of young cadres, and build a compound talent team that is familiar with industry, understands technology and is good at management. It is necessary to vigorously boost the entrepreneurial spirit of the director, cultivate the feelings of home and country, establish the concept of "safety, professionalism and fascination", practice the work style of being cautious and meticulous, resolute and vigorous, United and cooperative, and dedicated, and work hard to contribute to promoting new industrialization and accelerating the construction of a manufacturing power and a network power.

Responsible comrades from relevant departments of the Ministry participated in the survey.

Country Garden, good news.

K figure 02007_0

K figure 06098_0

　　On December 19th, 2023,Real estate issues bondsIt is said that the second phase of the company’s medium-term notes in 2022 (referred to as "22MTN002") is intended to pay interest on December 26, 2023.

　　ShanghaiThe reporter noted that the real estate department is an affiliated company of Country Garden. Recently, Country Garden Real Estate has paid the bonds due as scheduled, and tried to ease the liquidity pressure by selling assets.

Advance bond interest payment

　　On December 26th, 2022, Country Garden Real Estate completed the issuance of 22 Country Garden MTN002, with a total bond issuance of 1 billion yuan and a coupon of 4.3%. The redemption date was December 26th, 2025.

　　According to the prospectus, Country Garden Real Estate intends to use the raised funds for project development and construction, and to buy back or repay the overseas US dollar bonds of Country Garden Holdings Limited.

　　In terms of interest payment method, Country Garden Real Estate stated in the announcement on December 19, 2023 that the interest payment funds for debt financing instruments entrusted to Shanghai Clearing House will be transferred by the issuer to the collection account designated by Shanghai Clearing House before the specified time, and then transferred by Shanghai Clearing House to the bondholders on the interest payment date.Account.

The existing bonds have been redeemed.

　　Previously, Country Garden Real Estate paid the bonds due as scheduled.

　　On the evening of December 13th, 2023, Country Garden Real Estate issued a notice on the resale results of "22 Bidi 02" bondholders, saying that the principal and interest of some bonds sold back by "22 Bidi 02" had been paid in full, and the effective resale amount during the resale registration period was 800 million yuan.

　　According to Country Garden Real Estate, the bondholders of "22 Bidi 02" have the right to register during the investor resale registration period (from November 22, 2023 to November 28, 2023) and resell all or part of the bonds held in this period to the issuer at the resale price of 100 yuan/piece (excluding interest).

　　According to the data of Shenzhen Branch of China Depository and Clearing Co., Ltd., the number of effective resale declarations of "22 Bidi 02" during this resale registration period is 8 million, and the resale amount is 800 million yuan (excluding interest); Cancellation of the resale quantity of 0 pieces, cancellation of the resale amount of 0 yuan; After the cancellation of the repurchase, the remaining unsold bonds are 0.

　　Country Garden Real Estate decided not to resell the resale bonds. Country Garden Real Estate said that the principal and interest of some bonds sold back by "22 Bidi 02" had been paid in full to the account designated by CSI Shenzhen Branch, and "22 Bidi 02" was delisted on the Shenzhen Stock Exchange on December 14th.

Associated companies are constantly moving.

　　According to the equity penetration, Country Garden Real Estate is an affiliated company of Country Garden, and the actual controller is Yang Huiyan.

　　Recently, Country Garden sold assets to ease liquidity pressure.

　　On December 14th, Country Garden announced that Jinyi Global Co., Ltd., an indirect wholly-owned subsidiary of the company, intends to sell its 1.79% equity of Zhuhai Wanda Commercial Management Group Co., Ltd. at a price of about 3.069 billion yuan.

　　However,Impairment of assets.

　　On December 18th, it was announced that, based on the management accounts, the company estimated that in the fiscal year ending December 31st, 2023,Due to the expected recognition of impairment provision for trade receivables and impairment of goodwill and other intangible assets, it will decrease by about 3.2 billion yuan to 4.1 billion yuan.

　　According to the announcement,Related party customers of the company are engaged inAnd related businesses are facing phased liquidity pressure. Based on the principle of prudence, the company made a large provision for impairment of trade receivables of related parties..

　　Among them, based on the unaudited comprehensive management accounts for the 11 months up to November 30, 2023, Country Garden Services has separately assessed the expected credit loss of related party trade receivables and conducted impairment test on goodwill in accordance with Hong Kong Financial Reporting Standards, and based on the results of the assessment and impairment test, it is proposed to make corresponding provision for asset impairment for assets with signs of impairment.

　　Country Garden Service has made provision for impairment of trade receivables owed by related parties to the company, ranging from 1.8 billion yuan to 2.3 billion yuan.

　　According to the progress of related party receivables recovery, Country Garden Service has actively adjusted the related business strategies of related parties, and the business scale of related parties has decreased compared with that of 2022, and it has kept close communication with related parties and tried its best to continuously promote the implementation of various trade receivables recovery measures.

　　On December 19th, Country Garden Services, a Hong Kong stock, fell more than 11% to HK$ 6.11 per share.

The three-minute announcement every day is very light.loose

　　The company donated 15 million yuan to Gansu Charity Federation for earthquake relief;IsomorphicShares;: Some directors raised the lower limit of holding shares; A group of companiesDisclosure of increase plan …

　　Watch today

　　▼ Focus 1:: The company donated 15 million yuan to Gansu Charity Federation for earthquake relief.

　　The company donated 15 million yuan to Gansu Charity Federation for earthquake relief work of Jishishan M6.2 earthquake.

　　▼ Focus 2: Wait for the shares to be repurchased

　　: The company intends to use its own funds to buy back some of the company’s shares in a centralized bidding transaction, which will be used for the employee stock ownership plan or. The total amount of repurchase funds is not less than 50 million yuan, not more than 100 million yuan, and the repurchase price is not more than 26.3 yuan/share.

　　The company intends to use its own funds to buy back some shares of the company’s public shares by centralized bidding, which will be used to cancel and reduce the registered capital. The total amount of repurchase funds is not less than 30 million yuan, not more than 50 million yuan, and the repurchase price is not more than 8.10 yuan/share.

　　The company intends to buy back the company’s shares with its own funds through centralized bidding transactions, and use them for planning at an appropriate time in the future. The price of this share repurchase is no more than 9.00 yuan/share, and the total amount of repurchase funds is no less than 30 million yuan and no more than 50 million yuan.

　　▼ Focus 3:: Some directors raised the lower limit of holding shares.

　　The company previously announced that the directors (excluding independent directors), supervisors (excluding external supervisors) and senior managers who were in office as of August 4 actively increased their holdings of the company’s shares by not less than 10% of the total after-tax remuneration received from the company in the previous year on the trigger date, that is, the total amount of actively increased holdings of the company’s shares was not less than 1,376,400 yuan. Recently, in order to further show confidence in the company’s future development prospects and recognition of the company’s long-term investment value, the above-mentioned relevant personnel voluntarily raised the total amount of actively increasing the company’s shares to not less than 1.3764 million yuan to not less than 3.5 million yuan.

Fixed increase &

　　The company intends to issue no more than 39 million shares of the company to a specific target by a summary procedure. It is estimated that the total amount of raised funds will not exceed 250 million yuan (inclusive), and the net amount of raised funds after deducting the issuance expenses will be used for Zhengyuzhi Gardening Project.

material particulars

　　Recently, the company received the notice of the pre-transaction result of Shenglong Mining Group’s capital increase and share expansion project, and confirmed and established the equity investment of Financial Assets Investment Co., Ltd. and Zhongyuan Qianhai.(Limited Partnership), Baowu Green Carbon Private Investment Fund (Shanghai) Partnership (Limited Partnership) and Luoyang State-owned Assets Management Co., Ltd. are investors in this capital increase and share expansion project of Shenglong Mining Group, with a total planned investment of 680 million yuan. The company will subscribe for 16,393,442 new shares with its own funds of RMB 50 million at a subscription price of RMB 305 per share. After the completion of this capital increase, the company will hold 1.0113% equity of Shenglong Mining Group.

　　: Shenneng, a wholly-owned subsidiary of the company.64% equity of Kelan Jingneng held by Shanxi Jingneng was transferred, and the transaction price was subject to the recorded appraisal value. After the transaction is completed, Shenneng holds 64% equity of Kelan Jingneng, and Shanxi Jingneng holds 36% equity of Kelan Jingneng. Kelan Jingneng owns the 100MW forest-light complementary project of Jingneng in kelan county, which was connected to the grid with full capacity in October 2023.

　　The company plans to set up a project company to promote the 50MW wind power project in xinji city. The registered capital of the project company is 65 million yuan, which is 100% contributed.

　　: The company plans to acquire 65% and 35% equity of Qinghai Hongxin held by Yuntong Group and Yuntong Zinc Industry respectively in cash of RMB 1,092,361,900. After the acquisition is completed, the company will directly hold 100% equity of Qinghai Hongxin, and Qinghai Hongxin will become a wholly-owned subsidiary of the company and be included in the company’s consolidated statements.

　　: Hengwei Intelligent, a wholly-owned subsidiary of the company, andSign the Purchase Order,The total amount is RMB 546 million. This contract is a procurement contract that has been implemented after Hengwei Intelligent won the bid for the "Procurement Project of All-in-One AI Computing Machine".

　　: Yunneng Capital, a shareholder of the company, transferred its 1,000,000,000 shares (accounting for 5.56% of the company’s total share capital) to its two wholly-owned subsidiaries, Yunneng Industry and Finance, of which 720,000,000 shares (accounting for 4% of the company’s total share capital) were transferred to Yunneng Industry and 280,000 shares were transferred to Yunneng Industry. After the transfer is completed, Yunneng Investment will no longer directly hold the company’s shares. This change in shareholders’ equity belongs to the free transfer of state-owned assets and does not touch the tender offer.

　　In November 2023, the company’s total revenue from express logistics business, supply chain and international business was 23.608 billion yuan, a year-on-year increase of 5.78%; In November, the revenue and business volume of Express Logistics excluding Fengwang increased by 18.86% and 24.08% respectively.

　　: In November 2023, the company’s express service revenue was 4.586 billion yuan, a year-on-year increase of 7.60%; The business volume was 1.93 billion votes, a year-on-year increase of 30.41%; The single ticket revenue of express service was 2.38 yuan, down 17.36% year-on-year.

　　: In November 2023, the company’s express delivery service revenue was 3.969 billion yuan, a year-on-year increase of 25.39%; The business volume was 1.802 billion votes, a year-on-year increase of 49.20%; The single ticket revenue of express service was 2.20 yuan, down 16.03% year-on-year.

　　: The company intends to purchase all assets of TESA Group held by Hexagon, including 100% equity of Tesa Sarl and related assets of China, the United States and French companies, with a transaction price of no more than 40 million euros. This transaction intends to use the company’s previous issuance.The funds raised shall be raised by the company itself. The company said that the acquisition is aimed at layout.μ-level high-precision measuring tools necessary for parts processing, improve the company’s existing product line and expand industrial-grade product customers.

　　Hunan Hualing Xiangtan Iron and Steel Co., Ltd., a subsidiary of the company, plans to increase its capital by 30 million US dollars to its wholly-owned subsidiary Hunan Hualing Xiangtan Iron and Steel (Singapore) Co., Ltd. After the capital increase is completed, the registered capital of Valin Xianggang Singapore Company will increase to USD 35 million.

　　Baoding Electric Power, a wholly-owned subsidiary of the company, plans to invest in the second phase of Shenneng Baoding Northwest Suburb Thermal Power Plant. The total investment of the project is 3,026.17 million yuan, of which its own funds are 605 million yuan, and the rest of the investment funds are planned to be solved through financing. In view of the current financial situation of Baoding Electric Power, it is planned that the company will increase the capital of Baoding Electric Power by 605 million yuan for this project. After the capital increase, the registered capital of Baoding Electric Power will increase from 991,443,600 yuan to 1,596,443,600 yuan.

　　: On December 17th, 2023, the company received a notice from the company’s actual controller, who was planning the transfer of control rights. Since the company’s stock opened on December 18, 2023,. On December 19, 2023, the company received a notice from the actual controller, and the change of the company’s control rights was still in the stage of further discussion. After the company applied to Shenzhen Stock Exchange, the company’s shares were suspended from trading on December 20, 2023. The expected suspension time is three trading days.

　　The company decided to terminate the issue of convertible corporate bonds to unspecified objects and applied to Shenzhen Stock Exchange to withdraw the relevant application documents.

　　The company and Jiangxi Black Cat Carbon Black Co., Ltd. have carried out strategic cooperation in product development, market application, downstream promotion and technological innovation of domestic high-performance materials such as wet mixing composite masterbatch and high-performance carbon black. Both parties are willing to jointly build a long-term, close and comprehensive strategic cooperative relationship, and both parties reached a consensus through friendly negotiation and signed the Strategic Cooperation Framework Agreement.

　　The company signed a strategic cooperation framework agreement with Jiangsu Academy of Agricultural Sciences, and reached an agreement on matters related to the joint construction of "Jiangsu Academy of Agricultural Sciences Yike Meat and Poultry Industry Research Institute". The two sides will focus on meat and poultry seed industry, feed nutrition, disease prevention and control, breeding mode, manure recycling, intelligent equipment, poultry meat processing,All-round cooperation will be carried out to meet the technical needs of the whole industry chain, and a green, industrialized and intelligent technical system for meat and poultry will be built.

　　Recently, Zhejiang Petrochemical Co., Ltd., a holding subsidiary of the company, invested and built a 380,000-ton/year polyether plant in Zhoushan Green Petrochemical Base, and the 240,000-ton/year PPG production line has produced qualified products.

　　Recently, the company received the Notice of Approval for Drug Supplement Application for Doxazosin Mesylate Sustained-release Tablets approved by National Medical Products Administration, and the company’s Doxazosin Mesylate Sustained-release Tablets passed the consistency evaluation of generic drug quality and efficacy. The indications of doxazosin mesylate sustained-release tablets are: symptomatic treatment of benign prostatic hyperplasia; High blood pressure.

Increase or decrease holding

　　: The controlling shareholder of the company, Electrochemical Group, intends to adopt the methods allowed by the Shanghai Stock Exchange system within 12 months from the disclosure date of this announcement (including but not limited to centralized bidding transactions,Etc.) Increase the company’s A shares by not less than 15 million yuan and not more than 30 million yuan.

　　On December 19th, Chen Wangming, the director of the company, increased his holding of 100,000 shares of the company by centralized bidding through the trading system of Shanghai Stock Exchange, with an increase of 659,000 yuan. Wu Xiujiao, the company’s director, vice president and chief financial officer, increased his holding of 10,000 shares by centralized bidding through the trading system of Shanghai Stock Exchange, with an increase of 65,000 900 yuan.

　　Huanong Assets, the concerted action of the company’s actual controller, increased its holding of 924,058 shares of the company through the trading system of Shanghai Stock Exchange on December 19, 2023, accounting for 0.09% of the total share capital.

　　: The controlling shareholder and actual controller of the company, and some directors plan to increase their holdings of the company’s shares by means of their own or self-raised funds (including but not limited to centralized bidding and block trading, etc.), with a total increase of not less than 5.5 million yuan.

　　Chen Jianxiang, the actual controller of the company, plans to increase the company’s shares from the secondary market within six months, with an increase of not less than 2 million yuan and not more than 4 million yuan. There is no price range for this increase.

stop

　　Resumption of trading:（000796）、（002482）。

　　Suspension: Not yet.

At the end of the national expressway, the passing time of express toll trucks was reduced from 29 seconds to 3 seconds.

　　Cctv newsToday (12th), the Ministry of Transport held a special press conference on "Cancellation of Provincial Expressway Toll Stations", and the construction of canceling provincial expressway toll stations has entered the final stage. By the end of the year, the conditions for canceling provincial expressway toll stations nationwide are basically met, and fast toll collection without stopping is fully realized.

　　According to the data of the Ministry of Transport, there are 487 provincial toll stations on expressways in China. Except for the 15 provincial toll stations between Sulu and Sichuan and Chongqing, which were first cancelled at the end of 2018, the remaining 472 provincial toll stations will be cancelled.

　　Since November 1st, the station has been officially transferred to the joint debugging stage. At present, the network communication link test and system function test have been completed, and ETC portal software deployment, business function verification, provincial toll station and key station-level system test and grid-connected network security detection are being carried out.

　　Sun Wenjian, spokesman of the Ministry of Transport, said that the cancellation of the provincial boundary station of the expressway can comprehensively improve the user experience of the expressway, save transit time and reduce costs. According to statistics, under normal traffic conditions, the average time for passenger cars to pass through provincial boundaries has been reduced from 15 seconds to 2 seconds, which is about 86.7%, and the time for trucks to pass through provincial boundaries has been reduced from 29 seconds to 3 seconds, which is 89.7%.

　　According to the data of the Ministry of Transport, the average utilization rate of ETC of the national expressway entrance buses reached 69.99%, and the average utilization rate of ETC of the export buses reached 69.44%. From January 1st next year, all kinds of preferential policies such as toll reduction and exemption will be realized by ETC. In addition to the basic discount of 5% of vehicle tolls, you can also enjoy relevant preferential policies of vehicle tolls. Recently, the Ministry of Transport and China Petroleum and China Industrial and Commercial Bank jointly launched the "Kunlun ETC" co-branded card. ETC users can enjoy preferential treatment or partial cash back when refueling at PetroChina gas station. Next, the Ministry of Transport will guide all localities to actively promote the application of ETC in large parking lots such as airports, high-speed railway station, university campuses, ports and logistics parks.

How much of the Japanese whisky you drink is to pay for the marketing cost？

Original Zhou Xueling’s research on going to sea in Yuanchuan

In recent years, the reputation of Japanese whisky has risen. Five years ago, the cheap whisky cost dozens of dollars, but now it costs more than 800 dollars. In 2005, the limited edition Yamazaki sold for $7,000 for 50 years, and in 2018, it was auctioned for $340,000. This increase will make Maotai cry for big brother.

▲ The record-breaking Yamazaki has turned 38 times in 13 years in 50 years.

However, just over a decade ago, Japanese whisky was just a neglected category, and Japanese manufacturers closed down one after another or sold themselves to foreign companies because of unsalable sales. No one expected that there would be today’s grand occasion.

So, is a bottle of Japanese whisky of several thousand dollars an IQ tax? How did it get fired to its current high position? What elements do you need for a wonderful marketing hype?

Let’s start with a conclusion. At this point, the price of Japanese whisky is far more than the drinking value, but it has financial attributes like assets such as houses, stocks and futures. Therefore, the analysis of its speculation path, just like the analysis of all financial assets that can be speculated, cannot be separated from four elements, namely:

A series of unique narratives that are generally accepted,

A handful of dealers with concentrated chips,

A large group of speculative hot money,

And an objective scarcity.

Here, you can pause and think about whether diamonds, Maotai, Bitcoin and school districts have all these four elements, or which one is missing.

Next, we will explain them in order to see how they create the myth of Japanese whiskey one by one.

| Narration

YCCHUHAI

The first is narrative, an infectious narrative can shape people’s cognition, and the unified cognition of a group of people is value. A group of people think that something is valuable, then it is valuable.

And if narrative is to be convincing and interesting, we should start from both rationality and sensibility.

Japanese whisky builds rational cognition by winning prizes. In 2001, a professional whisky magazine in Britain held a wine tasting contest. Among 293 whiskies sent by manufacturers, a whisky from Japan was rated as the first. In the same year, another Japanese whisky also won the gold medal in the internationally renowned liquor competition IWSC.

▲ Japanese whisky is emerging in Europe.

Write down these two test sites. I will take the test later. This is the first time that Japanese whisky beat Scotland on the international stage, and it began to gain the attention of European fans, and in the next 20 years, it continued to win large and small awards.

However, although there are more and more awards, there is a big difference between rational cognition and non-cognition. If there are more, it will be numb. Therefore, it is necessary to rely on perceptual cognition, like multiple dreams in Inception, to implant an idea into people’s hearts with a large number of stories.

The most widely circulated story of Riwei is the magical wooden cask with water.

The barrel used for traditional whisky is oak, which is not available in Japan. Generally, it was imported from North America and Europe. The supply was interrupted during World War II, so we had to look for local substitutes. Finally, we found the water wood in Hokkaido, which seemed to be a last resort at that time, because it was not well sealed, the original wine was easy to leak and volatilize, and the aroma released in the first few years overshadowed the wine, which was very poor. So as soon as the war was over and the supply of oak resumed, the winery immediately put this inferior barrel aside.

Unexpectedly, 20 years later, Riwei became a friend of time. People accidentally opened the wooden barrels of water from the abandoned warehouse and found that the strong taste of the past had become only a faint sandalwood and incense, full of mysterious oriental flavor. This underwater wood has become a unique feature of Japanese whisky.

This counter-attack story was relished by whisky lovers, and the aroma of water chestnut was introduced to Mengxin as the characteristic of Riwei, but I didn’t know that I was just a spreading node of the story.

So these are the means by which Riwei establishes rational and perceptual cognition. The most direct and effective way of rational cognition is to look for authoritative endorsement, and well-known events belong to this link. Perceptual cognition needs to get to the heart of human nature, like the unsuspecting water bucket finally winning. This reversal is just like Maotai’s counterattack from loss to national wine, which is a story that most people like to hear.

In addition, the story will tell you that the water used by Riwei is the mountain spring of Japanese tea ceremony, the brewery is located in the unique terrain and climate of Japan, and the filtering material is bamboo instead of peat.

It is true that these factors will lead to objective differences in taste, but such subtle differences, ordinary people drink, "tasted, but it seems that they have not tasted", and drink after accepting the above emotional narrative, "it is worthy of the taste of sandalwood, temples, bamboo forests and clear springs!"

However, how did this series of infectious narratives form and how did they get their first spread? This is the second element, the banker.

02 | banker

YCCHUHAI

When we say that there are bookmakers in a market, we mean that most of the chips are concentrated in the hands of a few people. Only by controlling most of the chips can the holder ensure that he will not make wedding clothes for others and have the incentive to invest in speculation. Just like De Beers, a diamond giant, is willing to spend a huge amount of advertising money to tell you that "diamonds will last forever" because it once monopolized 85% of the world’s diamond supply.

It is in this situation that Riwei took off. In 2010, there were only nine breweries in Japan, and nine were concentrated in the hands of several companies. Suntory alone accounted for the most famous three, compared with more than 130 in Scotland. Therefore, Japanese companies have the motivation to spread the story of Japanese whisky with great fanfare.

Suntory has brand ambassadors in all parts of the world, and spends nine months every year holding tasting meetings everywhere, telling the stories of mountain springs, climate and bamboo to whisky lovers, collectors and major association media over and over again, so these well-designed narratives can be spread all over the world.

If this example is not direct enough, then look back at this picture.

The third wine comes from the legendary distillery in Japan, Karuizawa. The distillery was shut down in 2000, but it left more than 300 barrels in stock. Since 2011, it has frequently appeared in the auction market, and in 2020, it was auctioned for 430,000 US dollars a bottle.

Then why did the cocktail party that had been shut down before suddenly spread all over Europe? Because the publisher of the magazine (the first one) that first recommended Japanese whiskey, in 2011, all the stocks of Karuizawa were sold, and Amway this wine began to spread to the European whisky circle.

This shows that Japanese whisky has long had enough gimmicks and strength, and there have long been people who know how to appreciate it and promote it, but it was not until this person became a banker that he was motivated to promote it for Karuizawa.

To sum up, around 2010, the domestic production of Japanese whisky was monopolized by several enterprises, and the overseas inventory was monopolized by one company, and the chips were quite concentrated. This represents that Riwei is a market with a bookmaker, so the internal motivation of story-telling speculation was found.

However, it is not enough to have a banker in a market. Only when a third party responds to your hype with real money can we prove to the spectators that this is not a banker’s entertainment, and we can really revitalize this market, attract more funds and form a snowball-like growth.

This third party, usually in the stock market, is called hot money.

03 | Hot money

YCCHUHAI

Japanese whisky has ushered in a number of professional hot money, the most representative of which is a private equity fund called Platinum Whiskey Investment Fund.

▲ When the fund is issued, promote the increase of whisky after 2011.

Specializing in such assets as single malt whisky. This fund was established in 2014, and in the following seven years, the annualized rate of return was 17%, which was as good as Kun Kun, who everyone loved.

One of the most profitable assets is 300 bottles of karuizawa aged for 30 years, and made a net profit of 300% after three years.

This is the continuation of the previous one. The hot money took the goods from the banker and responded to the banker’s shouting with real money. At the same time, the story of earning three times in three years has become another signboard, attracting more funds to concentrate in this market, forming a phenomenon that the more the price rises, the more the market buys it.

Of course, with stories, bookmakers and hot money, you can really hype up a myth of soaring in a short time, but it has been ten years since Japanese whisky emerged, and there must be a real factor supporting its price for a long time, and this is the last point we want to talk about, scarcity.

04 | scarcity

YCCHUHAI

Scarcity is the reason why buyers are willing to advance wave after wave to receive goods, and it is also the premise that hot money is willing to help bookmakers earn money, because no one wants to spend a lot of money to buy a rare baby, and it turns out that there is a steady supply of everything in the market.

Japanese whisky, on the other hand, has an objective guarantee in terms of scarcity, because the upper limit of annual wine production is determined by history.

For example, Yamazaki’s 18-year-old wine refers to the wine that has matured for more than 18 years, so the upper limit of the annual wine produced now depends on how much wine was brewed in the winery more than ten years or even decades ago. The previous 12 to 40 years, that is, from the 1980s to 2010, coincided with a whole period of Japanese whisky industry trough.

In Japan, the consumption of spirits basically consists of shochu and whisky. Before the 1980s, whisky was a symbol of successful professionals in Japan, while shochu was considered as a drink for the bottom of society. However, in the early 1980s, shochu was marketed to young people, and the low-end label was packaged as "Drinking shochu is a rebellion against the stereotype of the older generation", which occupied the minds of young consumers and made the sales of Japanese whisky drop by 15% for the first time in two years.

▲ The shipments of shochu and whisky reversed in the early 1980s.

The second blow came from scotch whisky. In the late 1980s, the European Commission started tariff negotiations with Japan, and Britain, a powerful country, first considered its own whisky export, which pushed Japan to significantly reduce the tariff on scotch whisky, making Japan lose its cost performance. When the new tariff was implemented in 1989, the sales of scotch whisky in Japan soared by 56%, while the sales of Japanese whisky were cut by half in five years.

The third blow came in the 1990s, when Japan’s economy was in decline for 10 years, followed by 20 years and 30 years … Anyway, the office workers waving 10,000 yen taxis on the streets of Tokyo never recovered, and they were just the key customers of whisky.

Therefore, Japanese whisky was first severely attacked by soju and Solvay, and then experienced the low tide of consumption of the core audience. In the case of shrinking market year after year, any Japanese winery had to reduce its production. That’s why Karuizawa, which had great potential in 2000, had to be shut down, and why there were only nine whisky breweries left in Japan by 2010, showing the monopoly pattern mentioned above. Er, is it closed?

05 | epilogue

YCCHUHAI

So, after all, we string together four elements: the value of Japanese whisky comes from market consensus, and the establishment of market consensus depends on a series of infectious narratives. The design and promotion of these narratives need the banker, and the banker needs the hot money to carry the sedan chair to tell the story, and the hot money is willing to enter the market because of the objective scarcity of this asset.

But it is hard to say whether this logic can continue in the future.

Around 2016, the surge in Japanese whisky exports stimulated the old wineries to put into production and the new wineries to enter. By 2020, the Japanese prestige factory has more than doubled, and the supply and demand relationship in the next five years and ten years is not optimistic even for the sellers themselves, like the whisky fund mentioned earlier. It was liquidated in September last year.

What’s more, whether it is because of the recognition of the so-called exquisite and elegant taste of Riwei, or because of its increase in the auction market, people are scrambling to pursue Japanese whisky, which is essentially based on a constructed dream. Luxury goods are a business selling dreams, which makes buyers think that tasting Japanese whisky is to feel exquisite Japanese culture, experience elegant life and have the possibility of getting rich overnight.

However, in the epidemic that lasted for two years, the global GDP growth rate fell to the bottom. As a result, 100 million people have fallen into extreme poverty, but the net assets of global billionaires have increased by 3.6 trillion euros with the monetary easing of various countries, and the gap between the rich and the poor has widened rapidly.

▲ "Billionaires’ wealth ratio surged during the epidemic"

The last time the same situation happened was in the United States in the 1990s. After the Gini coefficient soared to 0.43, only a quarter of the people in the United States in 1996 believed that life would be better in the future, and the consciousness of rational consumption recovered accordingly. The number of rich careerists on which the luxury goods industry depends has been greatly reduced, so it has been greatly affected.

▲ In the early 1990s, the polarization between the rich and the poor in the United States was sharp.

Then, when this round of economic recession and the tide of widening gap between the rich and the poor are reopened, who should luxury goods sell their dreams to? Can Japanese whisky piled up by dreams continue the myth of growth?

▲▲▲▲▲

Author/Zhou Xueling

This is the 187th original content of Yuanchuan’s research on going to sea.

Original title: "How much Japanese whisky do you drink to pay for marketing costs? 》

Read the original text

CPC Central Commission for Discipline Inspection： The first-in-command violates the law and is prone to chain reaction and even collapse.

　　BEIJING, Nov. 23 (Xinhua)-Ma Senshu, director of the Regulation Office of the Central Commission for Discipline Inspection, recently made a guest interview on the CPC Central Commission for Discipline Inspection website to interpret the Regulations on Inner-Party Supervision in the Communist Party of China (CPC). He said that top leaders at all levels play a key role in promoting the cause of the party and the state. At the same time, the behavior of leading cadres has a leading role, and the top leaders who violate the law and discipline are most likely to have a catalytic and chain reaction, and even cause regional, systematic and collapsed corruption.

　　Ma Senshu introduced that party constitution’s general program clearly pointed out that it is necessary to "strengthen supervision over the leading organs of the Party and leading cadres in party member, especially leading cadres". The guidelines and regulations all emphasize that to strengthen and standardize the political life within the party and strengthen inner-party supervision, we must start with leading cadres, especially senior cadres.

　　Ma Senshu introduced that the general regulations clearly stipulate that the key targets of inner-party supervision are the party’s leading organs and leading cadres, especially the main leading cadres. The responsibilities and systems stipulated in other chapters are designed around supervising the top leaders, which not only makes the top leaders’ decision-making, employment and personal matters more open and transparent through organizational and institutional innovation; Moreover, more supervision probes are set up, and attention should be paid to finding clues from patrol supervision, discipline review, audit and justice, letters and visits and reports, so as to make them under the supervision of party organizations, party member and the masses.

　　He introduced that in the relevant provisions, it is also required to strengthen the supervision of the main leaders of party organizations and leading cadres in key positions, focusing on supervising their political stance, strengthening party building, strictly administering the party, and implementing party resolutions, selecting and employing people fairly and honestly, and being honest and self-disciplined.

　　The higher-level party organizations are mainly responsible for the lower-level party organizations, and they usually ask more questions and remind them, and correct problems in time when they are found. If members of the leading group find that the main person in charge has serious problems, they should raise them in time. The personal matters related to the main person in charge of the party organization should be made public in a certain range within the party and take the initiative to accept supervision.

Haval second-generation big dog Hi4 version, but the city can be wild four-wheel drive is still charged.

With the introduction of this Hi4 system, the Hi4 version of Haval’s second-generation big dog will further strengthen the vehicle power, four-wheel drive performance and urban fuel consumption efficiency, and continue the concept that Haval’s second-generation big dog PHEV can be used in the city and the wild.

Recently, the Hi4 version of Haval’s second-generation big dog was officially released.,Compared with the original fuel version and PHEV version, the PHEV of Haval’s second-generation big dog adopts 1.5T high-efficiency hybrid dedicated +2-speed DHT hybrid technology, with the maximum power of 240kW and the system of 530 N m.. Equipped with 19.94kWh, WLTC has a pure battery life of 80km, a comprehensive battery life of 1000km+, a feed fuel consumption of 5.92L/100km, and a DC power of 33kW, which can achieve 30%-80% rapid energy replenishment in 22 minutes.

With the introduction of this Hi4 system, the Hi4 version of Haval’s second-generation big dog will further strengthen the vehicle power, four-wheel drive performance and urban fuel consumption efficiency, and continue the concept that Haval’s second-generation big dog PHEV can be used in the city and the wild.

In terms of appearance, the new car follows the design of the current DHT-PHEV model, and the overall appearance will make people shine. The angular body lines, joining the sectional splicing design elements, and the retro round headlights and dot matrix design in the net will highlight the young sports.

The full muscle lines of the whole body are full of muscle sense, and the design at the eyebrows also adds a lot of hard-core atmosphere.

In driving mode, the Hi4 version of Haval’s second-generation big dog is equipped with 3 engines and 9 modes of intelligent dynamic switching, including pure electric two-drive mode, pure electric four-wheel drive mode, series mode, economic direct drive, power direct drive, parallel two-drive, parallel four-wheel drive, single-axis energy recovery and double-axis energy recovery. Under the working conditions of urban roads, it can call the front and rear axle dual motors and engines in real time, and realize nine driving modes, such as pure electric two-drive, four-wheel drive, series connection and parallel connection, to further reduce fuel consumption.

Seven driving modes provided by the Hi4 version of Haval’s second-generation big dog include economy, sports, mud and sand. When not driving, the Hi4 system can make full use of the adhesion between the front wheel and the rear wheel by adjusting the torque output of the front and rear axles, which brings stronger ability to get out of trouble. Four-wheel drive can be automatically switched on muddy and slippery roads, and the iTVC intelligent torque vector control system is involved, which can effectively inhibit skidding and improve driving safety.

At the same time, the second generation of big dogs also inherited the Haval dog category light cross-country gene, approach angle 24, departure angle 30, longitudinal passing angle 19, 200mm, which has high trafficability in many road conditions. The manufacturer of this activity also arranged a crossing line in the mountain path in the suburbs, and the second generation of big dogs can easily cross all kinds of unpaved roads, and the power distribution is completely determined by automatic judgment. There is also a 180 transparent chassis to accurately observe complex road conditions and further increase driving convenience and safety.

In terms of interior design, the design of the two big dogs is also full of individuality. For example, this rough and outer carbon fiber texture decoration is full of security and feels quite comfortable. The handle is also decorated with rivets, which is hard-core and avant-garde. I have to say that it really works.

The right side of the central control is also equipped with a camping lamp with magnetic charging, which lasts for 2 hours at full charge, and the color temperature and brightness can be adjusted. There is also SOS mode, which can directly attract the steel parts of the car body, which is very practical.

After the test drive experience, the Hi4 version of Haval’s second-generation big dog left a good impression on me. Under the wave of new energy era, the introduction of the Hi4 version of Haval’s second-generation big dog made the second-generation big dog model well transformed. The efficiency of the multi-gear hybrid scheme has absolute advantages, which is not only a matter of use cost, but also the pursuit of the best efficiency of full scene coverage, enriching consumers’ choices from the types of driving energy. Compared with its competitors at the same level, Haval’s second-generation big dog still has some characteristics of its own, especially its styling design is more personalized and tough. The editor is also looking forward to the performance of Haval’s second-generation big dog Hi4 in the market.