Dongcheng, Beijing: "Chongwen strives for the first place", endowing people with a better life in the new era with culture.

"Chongwen strives for the first place", endowing people with a better life in the new era with culture.

Zhao Haiying

(Member of the Standing Committee of Dongcheng District Committee of Beijing, Minister of Propaganda Department)

  Report to the 20th CPC National Congress of the Party pointed out that promoting cultural self-confidence and self-improvement will create a new glory of socialist culture. "Strong cultural area" is a consistent development strategy in Dongcheng District of Beijing. In recent years, Dongcheng District has always adhered to the concept of "Chongwen strives for the first place", taking "Chongwen" as the implementation path of development, taking "striving for the first place" as the value goal of development, insisting on cultural empowerment, and embarked on a road of urban innovation and development based on culture, with the background as the driving force, and giving people a better life with culture.

  Longfu Cultural Center attracts young people to visit and punch in.

  Promote the symbiosis between culture and city, and nourish the people’s spirit with cultural inheritance.

  Party’s Report to the 20th CPC National Congress pointed out that efforts should be made to protect cultural relics and heritage, and to strengthen the historical and cultural protection and inheritance in urban and rural construction. Rich historical and cultural heritage is a golden business card of Dongcheng District. Dongcheng District vigorously inherits the historical context, activates the use of heavy cultural accumulation, and builds the overall urban image of "culture in the city, cultural city, and cultural city as a whole", so that the city can retain memories and let people remember homesickness.

  Rejuvenate the vitality of the ancient capital axis.The famous Beijing Central Axis is the longest, most intact and long-standing urban axis in China and even the world. Dongcheng District took the opportunity of applying for the World Heritage of the Central Axis as an opportunity, and successively completed the retreat of a number of key cultural relics, such as the Shejitan, the ancestral temple and the Huangshiguang, carried out the protection and renovation of the bell and drum tower and the comprehensive renovation of the surrounding area of the Red Building in Peking University, and created a landscape gallery looking north at the central axis of Yongdingmen, making the backbone of the ancient capital of the central axis magnificent. Relying on the cultural resources around the central axis, we will plan and carry out a series of cultural activities on the central axis, organize the public art class of "Reading the Forbidden City" in conjunction with the Palace Museum, and hold the Yongdingmen Light and Shadow Show and "One Yuan ‘ China ’ Activities such as "special exhibition of the central axis" and "singing the central axis" vividly tell the story of the central axis, injecting new vitality into the axis of this ancient city.

  Retain the unique temperament of the old city.Old streets, hutongs and quadrangles constitute the unique urban texture of Beijing. Dongcheng District continues to promote the overall protection of historical buildings, urban water systems and traditional quadrangles, and deepen the protection and organic renewal of historical and cultural blocks. Reproduce the scenery of the old path of the Yuhe River, where "water runs through the streets and trees are shaded", and keep the context, texture, background color and temperament of the old city. Complete the renovation and upgrading of Chongyong Street with "Embroidery Kung Fu", and reproduce the ancient capital style of "style and charm, big city and silver street". By renovating roads, demolishing illegal buildings and beautifying cultural walls, the fine improvement and upgrading of back streets and alleys will be completed in an all-round way. The renovation work will be extended from the streets to the courtyards, and more than 100 "beautiful courtyards" will be built through "micro-renovation", so that the old neighborhoods can live in ancient simple and elegant courtyards and embrace a harmonious and livable life.

  Awaken the historical memory of cultural relics.Adhere to the priority of protection and inheritance, build an overall pattern of "one axis, two lines and multiple pieces" for the activation and utilization of cultural relics, and organically integrate the protection and utilization of cultural relics into urban life. A comprehensive "physical examination" of 58 cultural relics at the district level provided data support for cultural relics protection. Start the "Living Calendar Plan" for cultural relics, and innovatively introduce charitable trust funds, so that Chinese excellent traditional culture can better live in the present and serve the present. Carry out the Beijing Ancient Architecture Music Season, and play a beautiful preface to the activation and utilization of cultural relics with music. Start the brand of "there is a play in the guild hall" and activate the guild hall culture with "small but elegant" immersive performing arts activities.

  "There is a play in the guild hall" makes traditional culture glow with a new style of the times

  Promote the sharing of culture and life, and improve people’s satisfaction with cultural services.

  Report to the 20th CPC National Congress of the Communist Party of China pointed out that the modern public cultural service system should be improved and the project of benefiting the people through culture should be innovatively implemented. Dongcheng District issued the implementation opinions on implementing the concept of "Chongwen strives for the first place" and further strengthening the construction of "Cultural Dongcheng" (2020 — In 2025) and a series of darning policies, a complete policy system linking the near and the far has been built, and a series of positive explorations have been made in the high-quality development of public cultural services.

  Cultural space has changed from "single mode" to "multi-integration"Integrate public cultural services into the urban life service circle, and take the lead in building a "ten-minute cultural circle" with uniform coverage, convenience and efficiency in the city, with a per capita public cultural facilities area of 2.1 square meters. Using all kinds of retreat spaces to expand new cultural scenes, 40 performance theaters inject artistic vitality into the city, 37 museums lead the masses to explore the past and seek the present, and launch new urban cultural spaces that integrate life aesthetics and cultural experience, such as the United States, the corner building library and the 27 courtyards, so that the masses can get close to culture and art without leaving the hutong. Building the Forbidden City — Wangfujing — Longfu Temple "Cultural Golden Triangle" links the surrounding resources to form a cultural agglomeration effect, and builds a new landmark of comprehensive cultural integration and development.

  Cultural supply has shifted from "government sponsorship" to "cross-border collaboration".Introduce the "1+6" management method for the whole process of socialized operation of public cultural facilities, and upgrade the socialized operation of public cultural facilities to "‘ Selection, use, management and training ’ The 4.0 stage of closed-loop management of the whole process. The "four advances" policy was introduced to guide and support physical bookstores to enter shopping malls, buildings, communities and parks. There are 2.7 physical bookstores owned by 10,000 people in the whole region, and people can meet poems and distant places at their doorsteps. The promotion system of "City of Drama" and "5+4+3" was launched, and a series of drama activities, such as Nanluoguxiang drama exhibition season and national drama exhibition season, were "staged together", forming a demonstration effect of "Great drama sees Beijing, and good drama is in Dongcheng".

  Cultural brands have changed from "independent design" to "spontaneous growth".Actively cultivate the urban cultural soil, attract China Literature Festival, China Documentary Conference, Beijing Cultural Forum, University Student Film Festival and other activities to the East City, and build an important platform for writing to carry the message and conveying the sound through the text. Beijing Dongcheng Cultural Development Research Institute was established, and a "cultural reception room" was opened with the help of expert think tanks to light up the "cultural homes" around the masses. Qianmen Historical and Cultural Festival, Confucius Temple imperial academy Chinese Culture Festival, Bell and Drum Crosstalk, and "Reading the Sea and Listening to the Waves" and other cultural brand activities that originated in Dongcheng have become a big stage for the masses to participate in cultural activities.

  The drum tower’s "morning bell and dusk drum" attracts tourists’ immersive experience.

  Promote the integration of culture and industry, and enhance people’s sense of gain through cultural innovation.

  Report to the 20th CPC National Congress pointed out that the modern cultural industry system and market system should be improved, and the strategy of driving major cultural industry projects should be implemented. Dongcheng District insists on putting social benefits in the first place, unifying social benefits and economic benefits, cultivating a new model and new format of "culture+",opening up the connection between cultural chain and value chain, and promoting the common prosperity of people’s spiritual life with the high-quality development of cultural industries.

  Extending the cultural industry chain with integration.Promote the organic integration of culture with tourism, finance, science and technology, commerce, etc., and build a cultural innovation and integration development model of "financial acceleration, trade expansion, upgrading of parks, and project-driven" to make cultural elements live, light up and move. As one of the first national demonstration zones for cultural and financial cooperation in China, the service center of the demonstration zone and the investment and financing alliance of the cultural industry were established, and innovative products such as "cultural talents loan" and "cultural innovation loan" were released to realize the integrated development of culture and finance. We will make every effort to build a national cultural export base where cultural industries and cultural trade promote each other, so that the masses can share the fruits of cultural development.

  Cultivate the main body of cultural market with ecology.Start the special support plan for cultural enterprises — — The "Wenjing Plan" set up a "Wenjing" culture+industry fund with a total scale of 1 billion yuan and an initial scale of 400 million yuan to provide targeted support measures for cultural enterprises at different stages of development. We cooperated with cultural enterprises in the district, such as Light Media and Huangcheng Film, to create literary and artistic masterpieces, and launched a number of literary and artistic masterpieces with positive energy and appeal, such as the movie The Pioneer, the TV series Hutong, the Bell and Drum Tower, and the micro-documentary feature film on cultural visits, Laodan Walking East, which effectively stimulated the cultural confidence of the masses.

  Empowering cultural industry space with scenes.Actively make use of old factories and other spare space to build cultural industrial parks, and promote the space expansion and upgrading of "creative factories in hutongs". 77 Wenchuang Garden and Xuelian Highlight Wenchuang Garden have become the punching places in online celebrity. Promote the transformation of the park from "closed management" to "open sharing". Today, the 42 cultural industrial parks in the whole region are not only innovative places for the integration of culture and technology, but also gathering places for high-quality enterprises. They are gradually becoming the carrier of urban renewal and a new highland of life aesthetics, leading a better life in the city.

  Source: Party Construction magazine, No.5, 2023

  Producer: Zhang Zhenming

  Audit: Gu Lijuan Wang Qunxing

  Editor: Guo Hui Zhao Ruixi

  Proofreading: Bai Mengjie

  Production: Wang Bo

The list of the eighth batch of provincial-level intangible representative projects in Guangdong, "Release List", and 115 items including Guangfu tea drinking customs are listed on the portal website

  Recently, the People’s Government of Guangdong Province announced the eighth batch of representative projects of provincial intangible cultural heritage. A total of 115 projects were announced this time. Among them, there are 43 items in the eighth batch of representative items of provincial intangible cultural heritage in Guangdong Province, and 72 items in the list of expanded items of representative items of provincial intangible cultural heritage in Guangdong Province. Hakka nursery rhymes, legends of Zhang Jiuling, techniques for making ceramic tiles and ridges of ancient buildings, and Guangfu tea-drinking customs are listed as a number of projects with distinctive regional characteristics, extensive mass participation and contemporary values.

  The selection and evaluation of the eighth batch of provincial intangible cultural heritage representative projects started in early 2021. A total of 236 declared projects in the province were included in the review. The list is produced through procedures such as recommendation and declaration, material review, expert review, social publicity, and soliciting opinions. Up to now, there are 4 representative projects of human intangible cultural heritage in Guangdong Province, 165 national intangible cultural heritage projects and 816 provincial intangible cultural heritage projects.

  "The eighth batch of representative projects of provincial intangible cultural heritage highlights the cultural characteristics of Lingnan. Actively serving the national strategy and implementing the decision-making arrangements of the provincial party committee and government, reflecting the combination of" complementing shortcomings "and" strong advantages ",will play a positive role in" double innovation "of Chinese excellent traditional culture and casting a solid sense of the Chinese nation community." Song Junhua, director of the China Intangible Cultural Heritage Research Center of Sun Yat-sen University, commented.

  According to the relevant person in charge of the Guangdong Provincial Department of Culture and Tourism, next, relevant departments will identify representative project protection units, and establish an evaluation mechanism for representative project protection units and representative inheritors, so as to effectively improve the level of intangible cultural heritage protection in Guangdong Province and make new contributions to striving to create a new situation of building a strong cultural province.

  ?The "New Members" of the Project Retain the Nostalgia Memory of Lingnan Culture

  Guangdong has three major ethnic groups: Guangfu, Hakka and Chaoshan. Leizhou culture, overseas Chinese culture, Yi people culture and ethnic minority culture also constitute the diverse characteristics of Lingnan cultural ecology. Chaozhou jade carving, the legend of Pan Maoming, Hakka costume making skills, the legend of immigrants from Zhujixiang who settled in Liangxi … Many "new members" in the list of representative projects of provincial intangible cultural heritage all reflect the profound cultural imprint of Lingnan.

  "Drink tea.YuehaiFailed to forget. " Speaking of the profound food culture in Lingnan area, the drinking tea custom in Guangfu can be described as one of the life customs with the highest participation and the most extensive influence. As early as the late Qing Dynasty and the early Republic of China, drinking tea has become a well-known custom in Guangfu area. After hundreds of years of development and precipitation, Guangfu tea-drinking custom has formed many unique tea-drinking customs and rules. Cantonese dim sum, which blends Chinese and western styles, is an indispensable "pearl" of Guangfu tea drinking custom. Numerous modern cultural celebrities, such as Kang Youwei, Sun Yat-sen, Lu Xun and Guo Moruo, once drank tea in Guangzhou and fell for it, leaving a series of well-known humanistic stories.

  Wandering in the fields of Zhaoqing, the rows of "wine halls" leave a rich landscape for the local people. Gaoyao wine hall has a long history, and the earliest existing wine hall was built in Ming Dynasty. According to incomplete statistics, there are at least 1900 existing wine halls in Gaoyao, which are distributed in more than 300 administrative villages in the whole region, which can be described as "there are wine halls in every village". In the eyes of local villagers, the wine hall is not only a place for their dinners and banquets, but also contains nostalgic memories of "rustic and honest". Weddings, funerals, birthdays, Spring Festival celebrations, and crowning in the village are all held in the wine hall. Over the centuries, a unique "wine hall regulation" has been formed, which encourages respecting the elderly and helping the poor by exempting management fees and other measures. Nowadays, these regulations have gradually become a popular custom in the village, which has condensed the cornerstone of the harmonious development of the local society.

  Li Zhaoxu, a professor at the Martial Arts College of Guangzhou Institute of Physical Education, pointed out that the evaluation of the eighth batch of provincial intangible cultural heritage projects highlighted their "cultural attributes". The selection of "Taishan Nine Volleyball" reflects the profound connotation of overseas Chinese culture. Although volleyball is a modern Olympic event, it has always adhered to its own traditions and characteristics since it was introduced to Taishan at the beginning of last century. "The traditional’ nine-a-side volleyball’ has become a communication bridge and emotional bond for overseas Chinese to strengthen their cultural self-confidence and build the spirit of China."

  The eighth batch of provincial-level non-legacy representative projects has also added new projects with unique ethnic customs, such as the oral literature she songs from the she nationality, the only ethnic minority in Chaozhou. Singing is an indispensable part of the life of She people. They preach from mouth to heart and speak with songs. She songs cover four types: historical legend songs, exhortation songs, love songs and miscellaneous songs, which also deeply affect the emergence and development of Chaozhou folk songs.

  Knife and wood collide, ink and paper blend, and Xingning prints from the old revolutionary base areas are also engraved with deep red memories. This technique, which originated from traditional folk woodcut prints, has deep roots with the emerging printmaking movement in China in 1930s. A large number of Xingning printmakers such as Chen Tiegeng, Chen Zhuokun, Zhong Buqing and Luo Qingzhen had close contacts with Mr. Lu Xun. Under their influence and drive, Xingning gradually established its position as the "hometown of printmaking". The selection of this project will have important practical significance for promoting the economic and social development of the old Soviet area.

  ?The vitality of the project Cantonese cuisine "empowers" rural revitalization

  "These provincial-level non-legacy representative projects have strong inheritance ability, strong innovation ability and strong communication ability." Mingjing Yang, former director of Guangdong Cultural Center, said. The categories of new projects also show obvious characteristics. In the first seven batches of provincial intangible cultural heritage representative projects, there are only 23 folk literature projects. In this review, eight items, such as the legend of Zhang Jiuling, the legend of Su Dongpo and Hakka nursery rhymes, were included in the list. "These projects all play an important role in promoting traditional culture and ideological and moral education." He added.

  As a traditional dominant category in Guangdong Province, the project team of folk customs and traditional skills has also been further strengthened. The technique of making ceramic tile ridges of ancient buildings popular in Zhongshan area is one of them. The production technology of ceramic tile ridge is in the same strain as that of Shiwan ceramic sculpture. Pottery tile ridges put Lingnan flowers, animals and birds, and even the whole Cantonese opera on the roof, which became an epoch-making initiative in Lingnan architectural history. Now, in more than 20 restoration or imitation projects of Lingnan ancient buildings, such as Nanhai Temple in Guangzhou, Longmu Temple in Deqing Yuecheng, Foshan Ancestral Temple and Guangdong Cantonese Opera Art Museum, Xiaolan’s "Jucheng Pottery House" has been left behind.

  Cantonese opera and puppet show from Dongguan, tea-picking show in peace county, Heyuan, and the declaration items of three folk arts and traditional dramas are all included in the list. Dongguan is known as the "hometown of Quyi", and Cantonese opera became popular in the late Ming Dynasty. With the establishment of professional organizations such as Dongguan Cantonese Opera Development Center and Dongguan Opera Association, Dongguan Cantonese Opera has also ushered in the "second spring". At present, there are more than 400 local registered Quyi clubs and private bureaus, with nearly 10,000 participants. The total number of "Hometown of Chinese Quyi" ranks second in the province.

  It is worth mentioning that the lineup of traditional medicine categories has been significantly strengthened in the eighth batch of provincial-level intangible representative projects. In March this year, the General Office of the State Council issued the Notice on the Development Plan of Chinese Medicine in the 14th Five-Year Plan, and Guangdong took the lead in implementing the strategy of building a strong province of Chinese medicine in China, which also ushered in a new climax. Nine traditional medical items, such as musculoskeletal therapy, clearing the uterus and setting the bones in traditional Chinese medicine, and making techniques of Luofushan rheumatism plaster, are listed in the list.

  In order to promote the construction of Guangdong-Hong Kong-Macao Greater Bay Area, rural revitalization, and the construction and development of old Soviet areas, ethnic areas, remote areas, historical and cultural cities, and cultural and ecological protection areas, this review also adds consideration to serving the national strategy and implementing the decision-making arrangements of the provincial party committee and government. Hakka cooking skills, Chaozhou cooking skills, Cantonese preserved fruit making skills, and a number of non-legacy Cantonese dishes that serve the people’s livelihood and benefit the people have been on the list. A number of new provincial-level non-legacy projects, such as roasted meat production skills, Deqing penny powder production skills and Wenshuitang fishing festival, will also have a long-term positive impact on promoting rural revitalization.

  Xinhui Gujing Roast Goose Making Skills and Qingyuan White-cut Chicken Cooking Skills are on the list. The "Gujing Roasted Goose", which takes Xinhui local high-quality black-maned goose as its ingredients, has formed a large industry scale. At present, the industry in Gujing Town has driven more than 800 employees, with an annual output value of about 100 million yuan. As a famous dish in southern Guangdong, the annual output of Qingyuan chickens has reached 50 million. Being selected into the list of provincial-level non-legacy representative projects will further promote the establishment of well-known brands of Qingyuan catering.

  "These food and beverage projects are our’ intangible heritage around us’, and they also have strong vitality among young people. Their selection will further help the implementation of the’ Cantonese Cuisine Master’ project in Guangdong Province." Hu Zhuoyan, a professor at the Food College of South China Agricultural University, said. Li Bian Sheng, a professor at South China University of Technology and chairman of Guangdong Food Society, expects that the project protection unit can pay attention to the brand effect, let more citizens know about the inheritance and development of these intangible assets, and realize the "double harvest" of cultural inheritance and industrial development.

Poor female college students helped three students sell waste paper and distribute leaflets, and donated 20,000 yuan for three years.

  Lisa Tang is finishing her and her classmates’ designs.

  In mid-May, the scorching summer is approaching. Vivi, Zhong Qian and Hai Kuo (both pseudonyms), junior three students of Longxi Middle School in Dazu District, Chongqing, are sitting at their desks, holding their pens tightly, making a final sprint for the senior high school entrance examination which is coming in less than a month.

  These three 14-and 15-year-old children have three things in common, one is excellent grades, the other is poor families, and the third is that they all finished junior high school with the support of Sister Sha.

  What they know is that "Sister Sally" is Lisa Tang, who is now a junior in chengdu normal university and studying painting. From the first day of junior high school, they received the living expenses remitted by Sister Sally and the new clothes and nutrition from them irregularly, with a total amount of nearly 20,000 yuan.

  But what they don’t know is that Sister Sha’s family is as poor as theirs. What they don’t know is that in order to support themselves and ensure their living expenses, Sister Sha has taken more than ten part-time jobs: polishing shoes, selling waste paper, distributing leaflets and working as a teaching assistant … … Many a mickle makes a mickle, and it has become their "junior high school fund".

  Female college students from poor families work part-time to help three poor students finish junior high school.

  Teacher: "I didn’t expect her to be so difficult."

  A few days ago, Mr. Tang, the head teacher of a class in the third grade of Longxi Middle School in Dazu District, Chongqing, contacted the reporter of Chengdu Business Daily and begged the reporter to pay attention to a "particularly difficult" female college student named Tang Lisha, who is now studying in chengdu normal university.

  Not easy. Where? Teacher Tang listed one, two, three on the other end of the phone in an eager tone.

  "First, Lisa Tang has been insisting on subsidizing three poor students in our class for three years. If it weren’t for her, the three families might not even be able to afford the living expenses of the dolls."

  Vivi, Zhong Qian and Hai Kuo are the three poor students who receive financial aid. Vivi’s father is disabled, and he has a young brother who relies on his mother to do high-intensity manual work on the construction site — — Tie the iron and struggle to maintain the life of a family of four; Haikuo’s parents suffer from heart disease and diabetes respectively, and the family still lives in a mud house on the mountain; Zhong Qian is a lost child, whose father has never been heard from, and whose mother remarried and lived with her elderly grandparents. Haikuo’s mother told reporters: "If it weren’t for Sister Sha’s help in recent years, I don’t know where to spare money to send my children to junior high school."

  "Second, I used to be the head teacher of Lisa Tang, knowing that her family is also poor. My father is a rural teacher and earns more than 2,000 yuan. The whole family depends on this money, and my mother takes care of her paralyzed grandmother at home. Third, it was not long before I learned that it was also the most difficult thing for her. That is, the money she gave to students in recent years was saved by her shoeshine and teaching children to paint everywhere. " Teacher Tang told reporters that when Lisa Tang proposed to subsidize students three years ago, she did not ask her where the money came from. "I thought that learning to paint was based on her skills, and the paintings she painted could sell at a good price in a big city like Chengdu. It was not until she chatted with me some time ago about these experiences that I realized that she was so difficult. "

  Shoe shoes, sell waste paper, and attend classes in three institutions a week. My monthly living expenses are less than 200 yuan.

  Lisa Tang: "Of course, there will be times when it is difficult."

  On the 13th, the reporter saw 21-year-old Lisa Tang at the gate of chengdu normal university, with a blue shirt, small white shoes, waist-length straight black hair and a face without makeup behind round-rimmed glasses. The thin Lisa Tang looks just like other female college students on campus.

  On the way across the campus, she chatted with reporters about her part-time experience in the past three years. I happened to pass the trash can downstairs of the American Education Institute, and she pointed to several large bags of black plastic bags half a meter high next to her and said, "I also collected waste paper for students’ painting in the building, so I packed it up and dragged it out for sale." "Generally, 7 packs are received, and 1 pack can sell for a few dollars." The reporter mentioned that one hand can only drag a bag.

  In addition to collecting waste paper, Lisa Tang handed out leaflets and polished her shoes for a year when she was a freshman. "I found waste wood to make a shoe rack and bought shoe polish online." On weekends, she took the bus for more than an hour and ran to the station in the city and the subway station where there was a lot of people.

  The experience during this period was recorded in her mobile phone in short paragraphs, which was bitter: "Some colleagues were afraid of robbing the business and invited customers to polish their shoes, saying that they were not clean and left without giving money." There are also warm ones: "Uncle asked: ‘ How can you shine your shoes when you are so young? ’ I am embarrassed to say: ‘ Experience the hardships of life, earn living expenses for yourself, and help poor students remit living expenses. ’ After cleaning, my uncle insisted on giving love to 100 people, and at the same time attracted onlookers to explain my identity to them. Some people may be moved and lined up to tell me to clean my shoes. The highest income on this day is near 1000 yuan. " However, Tang Lisha told reporters that she is not a Xianglinsao-style person. When she meets people, she says her identity, and sometimes she says that she is helping several poor students after much communication with others.

  Later, with the accumulation of professional knowledge, she finally found a part-time job as a teaching assistant in a training institution. Teach children to draw, from a lesson in 30 yuan to a lesson in 80 yuan now. Last semester, she ran three institutions a week and earned one or two thousand a week. The income is much higher than shoeshine, and the money sent to three children has gone from tens of dollars a month to three or five hundred dollars a month now, but her own life is still frugal.

  When I walked into Tang Lisha’s bedroom, the reporter saw that there were less than ten clothes hanging on the rope beside her bed, from down jackets to T-shirts. Tang Lisha said that they were all her clothes from winter to summer, and they were worn for several years. She pointed to the blue shirt on her body. "I borrowed it from a friend for tomorrow’s interview." In addition to not buying clothes, Tang Lisha insisted on eating in the canteen to save money. "One yuan for porridge and steamed bread in the morning, three yuan for two vegetarian dishes at noon, and only over 100 yuan for a month’s living expenses." She said frankly, "Of course, there will be times when I feel difficult, and I am too tired to get out of bed. But when I think of a few students, I get up. "

  Teacher’s plot rooted in the bottom of my heart

  Determined to help promising students.

  Aided students: "In the future, I will pass on the goodwill like Sister Sally."

  The family is not rich, and their lives are so frugal. Why do they insist on subsidizing others?

  Tang Lisha pointed to a thick stack of teaching AIDS on the bedroom table and told reporters that she was preparing for the college entrance examination. "I am an advertising design major now and can’t be a teacher. Therefore, I hope to be admitted to the art education major of our school, improve myself, and become an art teacher in the future. "

  Being a teacher is a career plan that Tonlisha has set for herself since high school. The teacher complex has been rooted in her heart since childhood. "From personal experience, my father is a conscientious rural teacher. I also met many teachers who gave me a good influence when I was studying. So I know that a good teacher is very important for the next generation. "

  However, Lisa Tang, who is still struggling for her studies, can’t take on such responsibilities yet. So her first thought is to help the poor students in her alma mater with money. "Those three students are all excellent and promising. They need a good platform. I don’t want them to be unable to go to high school and go to college because of money."

  Teacher Tang, the head teacher, said that the three children worked very hard in the class and were among the best in every exam. The senior high school entrance examination should be admitted to a good high school in Dazu. "If it weren’t for the funding of Lisa Tang, like Zhong Qian’s family, there would be no conditions for junior high school." When the reporter contacted Zhong Qian, because she didn’t have a phone at home, she finally contacted her who was doing farm work at home through her neighbors. When she heard that it was "Sister Sha", Zhong Qian, whose voice had been timid, suddenly spoke loudly. She said, "I will be like Sister Sha in the future, and I will help poor students like me when I have the ability to pass on my goodwill."

  In less than a month, these three junior high school students will graduate smoothly. At the same time, Tang Lisha is also worried about the high school expenses that students are about to face. Because high school is outside the compulsory education stage, the annual tuition, living expenses and tuition and miscellaneous fees of three students add up to tens of thousands. "I’ll try my best, and I’ll find a part-time job after the exam." Lisa Tang said, without flinching.

Online retail sales of physical goods increased by 11.5% in May before the new consumption upgrade.

  At 4 o’clock in the morning, the Suning Logistics Express Distribution Center in Yantai City, Shandong Province was already busy, and the assembly line was running rapidly. The staff packed the sorted parcels and put them on the transport shuttle bus that was about to go to 12 first-class outlets, and transported them to more than 200 township service outlets through secondary sorting and loading.

  "Online demand is very active, and our business volume increased by about 23% year-on-year in May!" Wang Baoyu, head of a "Suning Bangke" county service center in Yantai, said.

  After the outbreak of COVID-19, offline consumption was affected, and online retail quickly made up for it. The data released by the National Bureau of Statistics show: 1— In May, the online retail sales of physical goods nationwide increased by 11.5% year-on-year, accounting for 24.3% of the total retail sales of social consumer goods. According to the data released by the State Post Bureau, the volume of express delivery business increased by 41% and the business income increased by 25% in May. Live broadcast with goods, online group fight, store home … … With the accelerated innovation of new formats and new models and the vitality of online consumption in generate, the contribution rate of online retail of physical goods to the growth of consumer goods market continues to increase, and consumers get more benefits and convenience.

  "11.5%", what do you think of the growth rate of online retail of this physical commodity?

  — — "11.5%" shows that the consumption upgrade is full of stamina.

  "Homeowners can also taste delicious food, which is delicious, sweet and full of fruit. This is the taste!" Zhang Ju, who lives in Hefei, Anhui Province, originally planned to take her children to visit relatives in Nanning, Guangxi, and try the local specialty Wuming Wogan. Affected by the epidemic, they couldn’t make it. Zhang Ju tried to search for Wuming Wogan on the e-commerce platform. "It’s really there! Order the first day and deliver it to the door the next day. It tastes good and the price is fair. "

  Nowadays, residents’ consumption is accelerating and upgrading, and the demand for diversification and individualization is increasing. In the first five months, even affected by the epidemic, the consumption upgrading trend of residents was still obvious. Featured goods from all over the world are "flying into the homes of ordinary people" through e-commerce platforms.

  — — "11.5%" shows that new consumption is in the ascendant.

  "This is our solid wood furniture in Nankang, and the quality is very good." He Shanjin, the mayor of Nankang District, Ganzhou City, Jiangxi Province, is holding a "whole house furniture" display board at the scene of the "Industrial Belt Network" activity in Pinduoduo, introducing the advantages of Nankang furniture to consumers through live broadcast.

  He Shanjin participated in the 48-hour event, which attracted 7.23 million consumers, increased the number of fans to 630,000, and drove the turnover of Nankang furniture to over 50 million yuan. The big data monitoring of the Ministry of Commerce shows that in the first quarter, there were more than 4 million live broadcasts of e-commerce, and more than 100 mayors and county heads walked into the live broadcast room to "speak for" local products.

  In the process of epidemic prevention and control, new online formats have accelerated innovation, and new consumption such as live broadcast and community group purchase has shown strong vitality. The new online consumption driven by digital technology can match the supply and demand sides more efficiently, tap the advantageous industrial clusters in various places, help the related enterprises in the industrial belt to resume production quickly, and promote consumption replenishment and potential release, thus playing multiple roles in boosting the economy and stabilizing employment.

  — — "11.5%" also shows that the domestic market is vast.

  "I’ve wanted to buy it for a long time, but I can’t catch up with it ‘ 618’ It’s cheaper to be near 1000 yuan! " A few days ago, Xing Haiyan, a resident of Nanjing, Jiangsu Province, opened the e-commerce APP and placed an order for payment for the air conditioner and electric toothbrush that had already been "lying" in the shopping cart.

  On June 1st, JD.COM’s "618" Mid-year Shopping Festival kicked off. Under the escort of excellent service, consumption momentum was rapid and sales were hot. Data show that from 0: 00 on June 1 to 24: 00 on June 18, the accumulated order amount of JD.COM reached 269.2 billion yuan. During the event, 187 brands achieved an order amount of over 100 million yuan, and all-round growth was achieved in household appliances, fresh food and household daily use.

  China has a population of 1.4 billion and more than 400 million middle-income groups. Its market size ranks among the top in the world, and consumption upgrading is in the ascendant. At present, various policies to expand consumption are continuously effective, and online and offline consumption is more active, contributing more kinetic energy to boosting high-quality economic development.

Shijingshan District In 2022, the detailed rules for the implementation of the school-age children’s enrollment audit of tenants of households without housing in other districts of this city

  According to the general arrangement of the Ministry of Education on the near entrance of compulsory education without examination, according to the relevant requirements of the Central Committee, the Municipal Party Committee and Municipal Government, and the spirit of the notice on accelerating the development and standardized management of the housing rental market in this Municipality (J.J.F. [2017] No.21) and the opinions of the Beijing Municipal Education Commission on the entrance of compulsory education in 2022 (J.J.J.II [2022] No.5), the eligible household registration in other districts of this Municipality will be guaranteed according to law.

  First, the main contents of the audit

  In other districts of this city, families with household registration and no housing work and live in Shijingshan District, and their school-age children need to receive compulsory education in Shijingshan District, the legal guardian shall provide the family household registration book, proof of employment in Shijingshan District, proof of actual residence in Shijingshan District and other related materials.

  Second, the audit work time

  May 18th, 2022, 9: 00-11: 00 am and 2: 00-4: 00 pm.

  Third, the audit procedures

  (a) the legal guardian to apply for registration

  The legal guardian shall apply to the Yijiao Office of Shijingshan Education Admissions Examination Center with relevant certification materials.

  (B) the legal guardian to improve online information collection

  When the legal guardian logs in to "Beijing Compulsory Education Admission Service Platform" (https://yjrx.bjedu.cn) to improve the information, he must ensure that the information filled in during online registration is true, accurate, legal and effective.

  (III) Feedback of audit results

  The legal guardian logs on to the Beijing Compulsory Education Admission Service Platform within the specified time to inquire about the audit results.

  The legal guardians of school-age children who have passed the examination print the "School-age Population Information Collection Form", fill in their volunteers online according to the specified time, and arrange admission in Shijingshan District through computer allocation.

  The legal guardians of school-age children who have not passed the audit should go back to the district where the children’s household registration is located to go through the corresponding admission procedures.

  Four, the establishment of a joint audit mechanism, the responsibilities of the relevant departments are as follows:

  (1) The household registration book of the whole family is audited by Shijingshan District Public Security Bureau.

  (2) The employment certificate for working in Shijingshan District shall be audited by the Human Resources and Social Security Bureau of Shijingshan District.

  (3) The certificate of actually living in Shijingshan District and renting a house alone shall be jointly examined by Shijingshan Branch of Shijingshan District Planning and Land Resources Management Committee and Shijingshan District Housing and Urban Construction Committee.

  (four) the situation of no housing in this city is audited by the Beijing municipal housing and urban construction management department.

  V. Audit materials (original and photocopy)

  (1) Family household registration book and birth certificate. (If the household registration of the whole family is not in the same household registration book, a marriage certificate should also be provided);

  (2) The legal guardian working in Shijingshan District printed the "Beijing Social Insurance Personal Rights and Interests Record" from May 2019 to March 2022 and the legal and valid labor contract (the name of the unit on the "Beijing Social Insurance Personal Rights and Interests Record" should be consistent with the name of the unit of the labor contract signed);

  (three) the residence certificate of the actual residence in Shijingshan District;

  Landlord’s ID card, real estate license (certificate of immovable property right), the informed consent of the tenant’s children to use the house for admission signed by the landlord on the spot, the house lease contract that will last for three years in May 2022, the tax payment certificate of paying the rental fee for the rented house for three years according to law, the receipt of the filing certificate (or filing number) of the housing lease supervision platform, and the original invoice of utilities, etc.

  VI. Auditing Standards

  (a) the age of school-age children in households registered in other districts of this city meets the requirements for primary school entrance in that year, and the date of birth in the household registration book is consistent with the medical certificate of birth.

  (2) One of the legal guardians is legally and stably employed in Shijingshan and has paid social security for three consecutive years in Shijingshan District (three years from May 2019 to May 2022, and the payment is not regarded as continuous payment).

  (3) There is no house under the legal guardian’s name and there is no record of real estate transaction or transfer in the past three years. The standards for the identification of families without housing are confirmed with reference to the standards for applying for affordable housing in this Municipality.

  (4) The legal guardian has been renting alone in Shijingshan District for three consecutive years (from May 2019 to May 2022, and the renting time shall not be later than May 1, 2019). The tax payment certificate of the rental fee of the rental house for three years (the lease term indicated in the VAT invoice shall be three years in May 2022. )

  (five) rental housing information in the city housing rental supervision platform has been registered for three years. (Deadline is the current audit month)

  (6) The certificate of renting a unit’s house, basement, commercial and residential dual-use house, apartment, aisle house, garage, shared house and public rental house, affordable housing and military production house that cannot be subletted according to relevant regulations is invalid.

  VII. Handling place and telephone number

  Compulsory Education Admissions Office of Shijingshan Education Admissions Examination Center (Building 2, No.51 Bajiao North Road, Shijingshan District).

  Tel: 68865852

Shijingshan district compulsory education enrollment office    

May 2022  

Attention! Please check the list of common hidden dangers in chemical enterprises!

[1] Equipment and facilities

1. Reactors and reactors

1) Abnormal noise of reducer

2) There is too much oil on the reducer or rack.

3) Hot melt deformation of plastic fan blades of speed reducer

4) The mechanical seal and reducer are short of oil.

5) gasket leakage

6) Anti-static grounding wire is damaged and not installed

7) The safety valve has not been inspected, leaked or set up an account.

8) The thermometer is not inspected and damaged.

9) The pressure gauge is overdue for annual inspection, damaged or blocked by materials.

10) Double sets of temperature and pressure display, recording and alarm are not used in key reactors.

11) The bursting disc has not been replaced, leaked, and an account has not been established.

12) The lower valve of bursting disc is not opened.

13) There is no bursting disc in the reaction kettle with explosion danger.

14) Abnormal pressure increase or material flushing due to high temperature and interruption of stirring.

15) When discharging, the bottom valve is easily blocked.

16) Stainless steel or carbon steel kettle has acid corrosion.

17) overload operation when the loading exceeds the specified limit.

18) The damaged enamel in the enamel kettle is still used in corrosive, flammable and explosive places.

19) The inner container of the reaction kettle is damaged by erosion at the steam inlet of the jacket.

20) The pressure vessel has exceeded its service life and its manufacturing quality is poor, and it still leaks after repeated repairs.

21) Pressure vessel has no nameplate.

22) The absence number is marked or unclear.

23) Failure to effectively isolate the reactor with explosion sensitivity.

24) No safety checklist has been made for important equipment.

25) Important equipment is short of spare parts or standby machines.

2, storage tank, tank farm, tank car

1) The level gauge is fuzzy or damaged or blocked.

2) Electrostatic grounding wire is loose or not connected.

3) Leakage at flange gasket

4) High storage tanks such as small platforms are not effectively fixed.

5) The liquid level of safety liquid seal does not meet the requirements.

6) Use of atmospheric storage tank under pressure

7) The charging amount exceeds the specified limit.

8) No thermometer is installed in the abnormal temperature storage tank.

9) The container is cracked and still in use.

10) The storage tank is damaged by frequent alternating loads of vacuum and nitrogen.

11) Low boiling point solvent or liquefied gas storage tank is exposed to direct sunlight.

12) Outdoor storage tanks and other vehicles are in danger of collision.

13) The cofferdam hole in the dangerous goods tank farm is not blocked.

14) The protective dike of hazardous chemicals tank farm is not tightly blocked, and rainwater drainage holes are arbitrarily opened.

15) The cut-off valve leading to the drain pipe is in an unsafe state such as normally open.

16) For the outlet pipeline of flammable or corrosive materials in hazardous chemicals tank farm, the bracket is not provided with the compensation measures of hanging pressure spring, or the flexible connecting short pipe is directly adopted.

17) There are no warning signs in the hazardous chemicals tank farm, such as no cell phones, no fire sources, height limit and speed limit.

18) Dangerous goods tank farm has no leakage, feeding operation records and daily inspections.

19) Tractors enter the dangerous goods tank farm at will.

20) There are open flames or forest fires around the dangerous goods tank farm.

21) Electric furnaces, electric teapots and electric heating plates are used illegally in the operation room of dangerous goods tank farm.

22) The tank car has no grounding device at the loading and unloading location.

23) There are no measures to prevent the operator from falling from the tanker.

24) Tanks without effective flame arresters and unqualified vehicles (damaged lighting or brake failure) enter the tank farm.

25) The safety accessories (pressure gauge, thermometer and safety valve) of tank car storage tank have no inspection date or are invalid.

26) The tank of tank car is not marked with the next inspection date of pressure vessel.

27) There is no electrostatic drag chain, anti-virus equipment or valve leakage on the tank.

28) Before and after discharging, the grounding did not stand for more than 10 minutes.

29) When the tanker is discharging, the driver and escort leave the unloading site, and there is no on-site supervisor.

30) Open and splash discharging are adopted.

31) When discharging, make the storage tank exceed the standard liquid level or overflow with full material.

32) The hose or flange leaks when the vinyl chloride tanker is discharging.

33) When vinyl chloride is transported and fed, the tank is full.

34) When the tanker is not fully loaded, it will be transported and discharged in the factory for many times.

35) The unloading vehicle is a flameout and hand brake vehicle or a vehicle that starts during unloading.

36) When high-strength lightning and lightning strike are frequent, engage in unloading operation.

37) There are no two oil tank grounding points.

38) When loading and unloading gasoline and toluene, the operator did not wear antistatic work clothes and shoes.

39) Accident cofferdam and emergency spray dilution facilities are not set in the storage area of liquid ammonia and other storage tanks.

40) No emergency spraying and eye washing facilities are set on site.

41) There are no measures to prevent the wrong loading of materials, such as loading ethyl acetate into gasoline tanks.

42) stand on the petrol tank for welding.

43) Without cleaning, cut the petrol tank or weld the storage tank.

44) Liquid ammonia and vinyl chloride storage tanks are overloaded.

45) When the tanker is discharging, it will block the fire escape and occupy the access road.

46) The receiver leaves the unloading site.

47) Tools easy to generate sparks such as iron and plastic are used at the loading and unloading site.

48) There is no operation record for the material storage tank sent to the workshop by the tank farm.

3. Condenser and reboiler

1) Leakage caused by corrosion and gasket aging.

2) The material temperature after condensation is too high.

3) The heat exchange medium layer is blocked by silt and microorganisms.

4) High temperature surface is unprotected.

5) When cooling high-temperature liquid (such as 150℃), the inlet and outlet valves of cooling water are not opened, or the cooling water volume is insufficient.

6) When the evaporator is used for the first time, the temperature rises rapidly.

7) The shock-proof measures are not taken into account in the heat exchanger, so that the pipeline connected with it is loose and leaked due to vibration.

4, pipes and fittings

1) After the pipeline is installed, the internal welding slag and other foreign bodies are not cleaned.

2) The mirror glass is not clean or damaged.

3) The pressure resistance and temperature resistance of the selected viewing tube material are improper, and the viewing tube is improperly installed.

4) The sight tube is broken or used under pressure for a long time.

5) Anti-static grounding wire damage

6) pipes, flanges or bolts are seriously corroded and cracked.

7) High temperature pipeline is not insulated.

8) the vent tube is made into an elbow.

9) The pipeline material and flow direction are not clearly marked.

10) The color code of the pipeline is unclear.

11) During commissioning, valves connected in series with different materials were not blindly dead.

12) Abandoned pipelines are not cleaned in time.

13) The installation position of the pipe valve is low, which is easy to bump the head or is difficult to operate.

14) No protective measures have been taken for corrosive materials, such as pipelines and flanges, which are easy to leak.

15) There is the possibility that water, nitrogen, air and steam may enter the material pipeline.

16) Iron drums or plastic drums containing inflammable and explosive materials are placed beside high-temperature pipelines.

17) The materials of pipes or pipe fittings are unreasonable and easy to corrode.

18) Glass tube level gauge has no protective measures.

19) No protective metal net is installed at the mirror glass that may explode.

20) check valve can’t flexible action or failure.

21) Power failure of electric valve and gas stop of pneumatic valve.

22) Pressure pipelines such as hydrogen are not regularly maintained or run in spite of illness.

23) When using the pressure pipeline, the operators are untrained or unlicensed.

24) Maintenance personnel are not qualified to repair or transform pressure pipelines.

25) The welding quality of pressure pipeline is poor, and there are welding defects such as undercut, blowhole, slag inclusion and incomplete penetration.

26) The pressure pipeline is not equipped with safety accessories in accordance with regulations or the safety accessories are overdue and not verified.

27) No files and operating procedures have been established for pressure pipelines.

28) Glass lined pipes are impacted by steel pipes.

29) The existing pipeline valve is still used after the production process medium is changed, and the material adaptability is not considered.

30) The nitrogen pipe and the air pipe are connected in series.

31) Salt water pipe and cooling water pipe are connected in series.

5, delivery pump, vacuum pump

1) Pump leakage

2) Abnormal noise

3) The coupling has no protective cover.

4) The pump outlet is not equipped with pressure gauge or check valve.

5) When it is stopped for a long time, the liquid in the pump and pipeline is not drained, causing corrosion or freezing.

6) When the positive displacement pump is running, the outlet valve is closed or the safety backflow valve is not installed.

7) The inlet pipe diameter of the pump is small or the pipeline is long or there are many turns.

8) The installation height of centrifugal pump is higher than the suction height.

9) No antistatic belt is used.

6. Centrifuge

1) the solvent is filtered, and the nitrogen is not filled or the nitrogen pipeline is blocked or there is no flowmeter to display on site.

2) When the solvent needs to be filtered by centrifuge in the fine drying package, the oxygen detector and alarm device are not installed.

3) Brake quickly or with auxiliary tools (such as iron bars).

4) Centrifuge is not effectively grounded.

5) Anti-static belt is not used in the explosion-proof area.

6) When the centrifuge is running, the vibration is abnormal.

7, double cone

1) No fence and safety interlock device.

2) personnel climb into the double cone to replace the vacuum bag.

3) The drive belt is unprotected

4) shaft seal leakage

5) The vacuum pipeline is blocked or the vacuum valve is not opened when in use.

8. Gas cylinders

1) The gas cylinder is not equipped with a cap and a shockproof ring.

2) When hydrogen cylinders are transported and stored in summer, there is no shading measure, which leads to exposure.

3) Some gas cylinders exceed the annual inspection period.

4) When acetylene cylinder and oxygen cylinder are used at the same time, the safety distance is less than five meters.

5) Close the hydrogen cylinder valve with gloves with catalyst.

6) Knock the collision cylinder.

7) After the gas cylinder is used, the air pressure is less than 0.05Mpa.

8) Gas cylinder group, pipeline connection and valve damage

9) When the hydrogen bottle is used, the anti-static device is not used or it is broken.

10) There is no anti-falling measure for gas cylinders.

11) There are ditches and back channels in the storage place.

12) The storage place is not ventilated or poorly ventilated or corrosive gas enters.

13) Lack of fire fighting equipment

14) acetylene cylinders are put down for use.

15) The color of the gas cylinder is blurred.

[2] Electrical instruments

1. Non-explosion-proof electrical appliances or control cabinets are set in the explosion-proof area.

2. The window glass of the transformer room is damaged.

3. There are many sundries in the power distribution room.

4. There are steam water, material pipes, dust and corrosive substances in the distribution room, which leads to the aging of electrical equipment in the electrical cabinet and leads to short circuit accidents.

5, transformer outdoor acid fog corrosion or solvent infiltration or dust.

6. There are clothes and other sundries behind the control cabinet or substation cabinet.

7. The power distribution cabinet is too old and prone to short circuit.

8, cable near the high temperature pipeline.

9. Leakage of material pipes and sewage pipes around overhead cables causes corrosive materials to flow into the cable bridge.

10. Buried cables are corroded by groundwater.

11, cable shaft, ditch sewage serious infiltration.

12. The cable tray is seriously corroded.

13, cable protection casing aging fracture.

14. When cables or steel pipes laying electrical lines pass through holes in walls or floors between different places, they are not strictly blocked with non-combustible materials.

15, disorderly pull activity exhaust, lead to cable joint fall off, leakage.

16. The equipment tag number corresponding to the switch button is unclear.

17. There are messy and unknown cables in the workshop.

18, emergency lighting is not installed or broken.

19, open-air motor without protective cover

20, operation site illumination is not enough.

21. The electrical equipment is not matched with the electrical equipment (the calf pulls the cart and the old cow pulls the cart), resulting in heat damage and fire of the electrical equipment.

22, electrical equipment, cable tray flush

23, explosion-proof mirror lamp, lighting wing screw loose, light leakage.

[3] Static electricity

1. In inflammable and explosive places, the reaction kettle, pipeline, storage tank, condenser, delivery pump, flange and valve are not grounded or poorly grounded.

2. In inflammable and explosive places, the powder feeding hopper is not grounded and filled with nitrogen.

3, more than the safe flow rate (v2<0.64/d) to transport gasoline, toluene, cyclohexane and other liquids.

4. The hydrogen flow rate in the main pipe exceeds 12m/s, and the branch pipe exceeds 8m/s.

5. Spray gasoline from a high position into the bottom of the storage tank or the ground.

6. When nitrogen is not filled, aluminum isopropoxide and magnesium powder are put into the reaction kettle containing gasoline and toluene from the open funnel.

7. Wear clothes, shoes, hats and strenuous activities in inflammable and explosive places.

8, in flammable and explosive places, with chemical fiber material mop or rag scrub equipment or the ground.

9. Fill the plastic bucket with gasoline.

10. Wash work clothes or mop the floor or steel platforms and floors with solvents such as gasoline.

11. The wall of stainless steel and carbon steel storage tanks is not grounded with welded steel bars or flat steel, and there are no two grounding points over 50㎡.

12. There are places where flammable and explosive gases are emitted, and measures such as humidification are not adopted to eliminate electrostatic hazards.

13. Absorb or pack toluene or recycle toluene with plastic pipes.

14. Transport or stir gasoline with compressed air.

15. Anti-static slippers are not used in the explosion-proof clean area.

16, grounding flat steel, roof lightning protection belt rust, serious corrosion.

17, higher than the roof of the metal equipment welded steel into the lightning protection zone.

[4] Production site

1, storage of raw materials or waste is more.

2, the scene "run, run, drip, leak".

3. The insulation layer is damaged

4. Lack of effective fence

5. Normally closed fire doors are normally open

6. The operation posts with dust (magnesium powder, zinc powder, etc.) were not cleaned up in time.

7, metal sodium, sodium hydrogen storage, no rainproof measures or waste barrels, waste bags stored at will.

8. The fire escape is blocked or all kinds of pipelines and their supports hinder the passage.

9, lack of fire extinguishers or expired rust or fire belt, fire hydrant does not meet the requirements of fire control.

10. The waste bucket has multiple labels.

11, strong oxidant (hydrogen peroxide, potassium permanganate, etc.) stacked on the wooden frame.

12, steel platform shaking amplitude is too large.

13, steel platform or steel column corrosion is serious.

14. The solvent concentration in some areas exceeds the standard.

15, high valve handle, iron bars, etc. are easy to fall.

16, concrete floor vibration is big.

17, outdoor steel shed or roof sundry.

18, anti-virus equipment expired or invalid.

19. Non-production appliances (food, newspapers and novels) are stored at the production site.

20. Lack of heatstroke prevention and cooling facilities in summer.

21. Outdoor small-diameter water pipes are not insulated in winter.

22. There are no sanitary facilities such as emergency shower and eye washing in the workshop or they are damaged.

23. The vehicle enters the production site without flame arrester.

24. Flammable and explosive places are not equipped with combustible gas alarm or fail.

25, reaction kettle, storage tank, pump, etc. are not marked with the equipment item number and name.

26, iron gate without fixed bolt, once the wind is strong, it may make the iron gate sparks, leading to danger.

27, warehouse threshold is low, in the event of an accident, dangerous goods will overflow.

28. Iron plates and steel pipes are stored on the ground at the production site.

[5] Personnel and site operation

1. There is no post operation record or incomplete operation record.

2. Absorbing, filling and transporting corrosive articles without wearing protective equipment.

3. There are phenomena such as the operators leaving their posts, leaving their posts and sleeping in their posts.

4. Dust masks were not worn at feeding posts such as powder.

5, quick switch valve

6. The layered kettle and tank bottom valve were not closed after layered.

7, layered kettle, tank water valve is too open, resulting in oil in the water discharged into the sewage pool or drainage time is too long to forget to close the valve and run away.

8, high temperature kettle, tower into the air.

9. The extraction catalysts (such as palladium carbon, activated nickel, etc.) are scattered on site.

10. Use iron bars to poke the blocked materials in pipes and kettles or use non-explosion-proof equipment to generate sparks.

11. No ear protectors or earplugs are worn in noisy environment.

12, storage tank overpressure use

13. Where flammable and explosive solvents such as gasoline and toluene are used, nitrogen gas is not used to replace the kettle and tank.

14, smoke, poor ventilation or lack of oxygen

15. Open the lid of the reaction kettle under pressure.

16. Employees have occupational taboos or allergies or have been exposed to poisons for too long.

17, emergency valve or emergency switch is not easy to operate.

18. Wear nail shoes or high heels and sandals in inflammable and explosive places.

[6] Civil engineering

1. There are no preventive measures (such as flame retardant material plugging) for the pipeline wells on the upper and lower floors where the fire may spread.

2. Explosion-proof wall and light roof are not used in the process with explosion danger, or sufficient explosion-proof surface is not considered.

3. The designed number of entrances, exits and emergency passages is insufficient or blocked or without obvious signs.

4. The foundation of the workshop has been corroded by acid and alkali substances, and the columns and beams have been seriously damaged.

5, when there is a strong wind, steel window glass is easy to fall off.

6. The stairs are too narrow or steep.

7. Poor indoor drainage or long-term water and oil accumulation in low-lying areas.

8. There is not enough space between the top of the head and the ceiling in the passage or work place.

9, in the case of unknown underground pipelines (water pipes, cables, etc.), dig the road at will.

10. Use large machinery to dig near underground cables and pipelines.

11. When hot work is carried out in the fire-forbidden area, the production workshop has not sent someone to monitor it.

12. Abnormal conditions (pipeline breakage, leakage, etc.) occurred during the construction, and the work was not stopped immediately for emergency treatment.

13. Excavated ditches, pits, pools, etc. and damaged pipelines are not provided with fences and signs, and lighting is not provided at night.

14, found that the soil may collapse or slide, did not stop working.

15. There are no measures to prevent underground empty tanks and pools from floating up.

16. During the operation of lowering the tank and the pool, the corresponding examination and approval procedures have not been handled or implemented in accordance with the examination and approval requirements (such as the implementation of labor insurance supplies and guardians), and the operation is not in place.

17. During non-civil work, start work without going through the "non-infrastructure employment procedures" or knowing the corresponding possible risks before the work, and with inadequate safety measures.

[7] production maintenance

1, cleaning and maintenance in the container, in case of danger, there is no emergency escape facilities or measures.

2, hot work without guardian or guardian by recent employees or illegal hot work.

3. Overload hoisting

4. Tools or hanging objects are not properly fixed.

5. Not equipped with or wearing protective equipment (safety helmet, safety belt, etc.)

6, no warning signs or signs have been blurred (such as to prevent electric shock, prevent falling objects, etc.)

7. During maintenance, step on suspended pipelines or small-diameter plastic pipelines and glass-lined pipelines or use unsafe climbing facilities.

8, electric welding machine, manual power tools and other cable damage caused by leakage, zero line damage or jumper.

9, blindly into the sewage pool, deep ditch, deep pool operation.

10. In winter, the pipe rack is frozen and slippery, without anti-skid measures.

11. The welder of the installation company has no welding certificate or the repairman has not received relevant training.

12. Work directly on the roof of fragile materials such as asbestos shingles and linoleum.

13, high homework, did not take preventive measures for cross homework.

14. When working at heights, the zero line of the electric welding machine is not connected to the welding position.

15. Do not wear a gas mask when working in areas with peculiar smell or possibly toxic gas.

16. No safety fence or safety net is set when repairing and digging holes in the wall at high places.

17, clean up the dangerous materials scattered from top to bottom.

18, manned with hoisting machinery

19, homework at night without enough lighting.

20, in case of more than six levels of strong winds or other bad weather, is still working high in the open air.

21. When working in the kettle, there are no more than two people outside the kettle for supervision.

22. When the kettle was overhauled, the power supply was not cut off and the sign "Someone overhauled, no closing" was hung.

23. The kettle was not effectively cleaned before entering the tank.

24. Before entering the tank, the concentration of combustible gas, oxygen content and toxic gas (CO, H2S) were not analyzed.

25. Before entering the tank, the material pipelines such as raw materials, solvents, steam, water, nitrogen and other pipelines were not reliably isolated.

26, in the process of maintenance, not to the kettle sampling analysis on a regular basis.

27. The sign "There is someone in the tank" is not hung on the obvious position outside the kettle.

28. The "double inspection system" was not implemented during the tank feeding operation.

29. The lighting in the kettle does not meet the safe voltage standard, and the voltage is greater than 24V in dry condition and 12V in wet condition.

30, after maintenance, not check, clean up the clutter is turned on.

31. Working in the kettle for a long time without rotation.

32, maintenance, kettle lack of necessary ventilation facilities.

33. Weld the outer wall surface or inner wall of the glass-lined tank.

34, into the glass-lined kettle, the tank is not paved with cushions.

35, rapid heating or rapid cooling glass-lined kettle

36. When the glass-lined tank is used, the bolts and clips of the tank mouth or manhole fall into the kettle.

37. When glass-lined kettle, stainless steel kettle and carbon steel kettle are used, acid enters the kettle jacket.

38. The selected materials have not been audited for temperature, PH and corrosion solubility, and the occasions where there may be pressure have not been specially audited for pressure.

39. After maintenance, all the spaces in the kettle and the maintenance site have not been completely cleared and rechecked, and the trial operation has started.

40. After the overhaul, the relevant matters have not been fully communicated, the changes have not been confirmed and approved, and the relevant personnel have not been fully trained and understood.

41, maintenance without operation confirmation that feeding production.

[8] Production technology

1, there is a sudden reaction, lack of response measures and training.

2. Change the feeding amount or ratio at will.

3, improve the process or new technology, no safety assessment.

4. The process change has not been strictly reviewed and approved.

5. The process is operated within the explosion limit of combustible gas.

6. When using highly toxic materials, adopt exposure operation.

7, did not write the process operation procedures for trial production.

8. The physical properties of the materials used and the precautions for safe use have not been compiled.

9. When the materials used are decomposed, the heat generated is not accounted for in detail.

10. There is potential danger of dust explosion.

11. When some raw materials cannot be put into use in time, there is danger when the materials in the kettle are temporarily stored.

12, raw materials or intermediates in storage will occur spontaneous combustion or polymerization or decomposition risk.

13. Various parameters (temperature, pressure, etc.) in the process are close to the dangerous limit.

14. When an abnormal situation occurs, there is no measure to discharge the reactants quickly.

15. There are no measures to prevent and stop the sharp reaction.

Source: Kunshan Safety Supervision, Minhang Safety Production

Geely Xingrui L came to the store to see what is the difference between the mixed version of Xingrui.

New Jiangsu Client China Jiangsu Net News (Reporter’s Manor) In order to continue to undertake the historical mission of product value, China Xingrui has made the fuel vehicle leap one generation, and realized that China Star has entered the era of 4 liters of energy saving and high-level intelligence. Recently, Xingrui L has arrived at the store. Let’s take a look at the changes and advantages.

On the appearance level, Geely Xingrui L Zhiqing has a lot of detailed design changes, using the front grille of the waterfall and the continuation of Geely’s family language. The grille is upgraded from the previous generation to the sunken one, separated from the headlights by body color, and the chrome-plated strip in the middle enhances the sense of grade. The logo of the car logo is upgraded to a silver logo, which is more recognizable than that of Xingrui. Full and powerful nose, deep air intake and concise grille elements create a more three-dimensional and full front face.

Xingrui L’s 18-inch multi-frame Fei Ying wheel hub is dynamic in shape and equipped with red calipers inside, which is fashionable and full of sports atmosphere, making people shine.

In terms of appearance, Xingrui L is newly upgraded. The whole vehicle adopts the exclusive color matching of "Qingshan Purple" to restore the richest optical color. The gradient effect in the sun is still very good. The four-coating process +2K varnish prolongs the service life of the car paint.

In terms of dimensions, Geely Xingrui L Zhiqing has a length, width and height of 4825/1880/1469 mm, a wheelbase of 2800 mm, a body track of 1618 mm, and a slight increase in body length, achieving the widest body, the longest wheelbase and the best aspect ratio at the same level. The car body is outlined by a number of slender broken lines, which is more layered. The back side of the D-pillar is also equipped with the words "Tiangong", which shows the sense of identity of the top model.

The tail has also changed. Xingrui L Zhiqing draws on the energy of time and space, and adopts the vast Milky Way through taillights. The cavity of the taillights is blackened, and the main area of the taillights is designed to be relatively large, and the middle light strip is designed to be relatively thin, which looks more fashionable.

In terms of interior, Xingrui L has upgraded the Cosmic Star River cockpit, intelligent multi-function steering wheel, luxurious electronic arms, light-tilting and shadow-flowing atmosphere lights, and swan-spreading curve to create a more spacious interior space; Xingrui L is equipped with a 10.2-inch instrument panel and a 13.2-inch central control panel. From the design point of view, the center console is designed in color matching style, the central control panel is designed in suspension, and the steering wheel is also designed in two colors. At the same time, the seat is designed to be wider, and the cushion is painted in bright colors. The overall interior design is more fashionable and beautiful.

In the power system, Xingrui L is equipped with excellent intelligent frequency conversion dual-engine technology in the industry, efficient BHE15 hybrid special engine, advanced three-speed frequency conversion electric drive DHTPRO and eight intelligent controls of intelligent control system. The thermal efficiency of the 1.5T four-cylinder hybrid engine of the new car reaches 44.26%, generating 3.5 kW h/L with high efficiency, the maximum power is 120kW(163 HP) and the peak torque is 255 N m.. Matching the engine is a three-speed hybrid special gearbox. P1 motor (Schaeffler) has a maximum power of 60kW and a maximum torque of 180N·m, which is mainly responsible for power generation and starting, and automatically outputs torque as a power source under large throttle; P2 motor (Borgwarner) has a maximum power of 100kW and a peak torque of 320 N m. It is mainly responsible for driving and kinetic energy recovery, and its maximum efficiency reaches 97%.

Compared with Yinhe L6, Xingrui L, which is different from plug-in car as a hybrid car, has a very good performance in all aspects. If you consider buying a car in the near future, Xingrui L will be a good choice.

For details, please contact:

Nanjing junsheng auto sales service co., ltd

Sales hotline: 025-81031078

Address: No.21 Linqi Road, Jiangning District, Nanjing

After 48 years of development, the history of Mazda 3 car series is introduced

  As a housekeeping product in the family, [Car History] has always been synonymous with sports cars. Although it seems to be extremely beautiful and brilliant now, if you know the history of Mazda 3, you will find that Mazda 3 once had an extremely difficult and bumpy development road. Now it is the time when it is listed in China. Let’s talk about the development history of Mazda 3 with you.

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The relationship between Axela/ Mazda 3 and Familia/ Mazda 323
  Naming differences between Japanese native and overseas models

  Before we know the history of Mazda 3, the editor thinks it is necessary for us to sort out some naming methods of Mazda 3, because in the development history of Mazda 3, it used many naming methods, such as Axela, Familia, Mazda 323, 00, Mazda 1000 and so on.

Mazda Mazda (import) Mazda 3 (import) 2010 hatchback 2.0 manual luxury model

Mazda 3 is called Axela』 in Japan.

  According to the custom of Mazda, a Japanese car factory, most of its cars will have two names, which are used to distinguish the domestic and export versions. Therefore, the real name of Mazda 3 should be Mazda Axela. The "3" in Mazda 3 in overseas markets is used to distinguish the physique of the vehicle, and the size of the number is directly proportional to the body shape, such as Demio, which is nicknamed Mazda 2, and Atenza, which is nicknamed Mazda 6.

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Mazda 323 (the predecessor of Mazda 3) is called Familia』 in Japan.

  Familia is actually the predecessor of Mazda 3, and it also has two names in Japan and abroad. The domestic name Familia comes from the etymology of "family" in Spanish, which means a family car with the same fun. There are many ways to name the export, such as 800, 1000, 1200, 1300, etc. At first, after the acquisition of 20% shares of Mazda in 1980, the fourth generation of Familia replaced the old way of naming the export version with Mazda 323, and in the following period, 323 became the most widely recognized name.

The first generation of Familia(1963-1968)
  Positioning small and medium-sized family cars/successfully testing water after launch

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Mazda R360』

  In the early 1960s, Mazda began to build some light cars, among which the classic Mazda R360 and Mazda 700 were born under such market conditions. Among them, Mazda R360 was born in 1960, when the price was only about 300,000 yen, and the sales volume soared after listing, and once exceeded 4,000 units in a single month. Mazda 700 was first released in 1961. It was positioned as a small and medium-sized family car, surpassing the traditional light car in all aspects, and also achieved good results in the market at that time. It is the test of these two models that laid a solid market foundation for the Familia series that will debut in the future.

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"The First Generation Familia Travel Edition"

  In October 1963, the first Mazda Familia was born, which originated from the famous Italian design -(Giorgetto Giugiaro. At first, Familia was only introduced as a commercial two-door sedan. Until April 1964, a two-door sedan based on Familia Travel Edition was officially launched. In October and November of the same year, four-door versions of Familia and Familia were also launched. At that time, the two-door Familia body design was inspired by Corvair, and the four-door model was also added with fog lights and more chrome decoration.

Remarks:Georgie Giorgetto not only designed Mazda Familia, but also designed many classic models, such as 250, bora and so on. Even the camera body of Nikon and the Apple computer were designed by him.

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"The first generation Familia four-door sedan version"

  In terms of body size, the length, width and height of Familia four-door sedan version are 3700mm/1465mm/1385mm and 2190mm respectively. The weight of the car body is only 720kg. Although it seems that the size of this car body is almost the same as that of QQ now, it really wasn’t in Japan at that time.

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"First Generation Familia Two-door Edition"

  Initially, the first generation Familia was equipped with a 0.8L four-cylinder engine with a maximum of 42 HP (31 kW) and a maximum of 59 Nm. By 1966, this engine had undergone a re-training, with a maximum power of 45 HP (33 kW) and a maximum torque of 62 Nm. In November 1965, Familia also introduced a brand-new 1.0L displacement engine model, which has a maximum power of 52 HP (38 kW) and a maximum torque of 78 Nm. It is precisely because of the different displacement that Familia was also called Mazda 800 and Mazda 1000 overseas. In addition, it is worth mentioning that the driving forms of the first generation Familia models all adopted the new layout.

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"First Generation Familia Pickup Edition"

  The first generation familia sedan version was produced until November 1967, while the travel version lasted until February 1968. In terms of sales volume, the first generation familia sold a total of 400,000 units in Japan, including overseas, of which the car version accounted for 130,000 units. At that time, the first generation of familia was not only sold locally in Japan, but also exported to Australia and some Oceania countries in New Zealand.

The Second Generation Familia(1967-1977)
  Launch a car model/start landing in the US market

  The first generation Familia, which was produced in the form of water testing, was only put into production for five years, while the second generation Familia, code-named FA3, was officially released at the end of 1967. Also on the second-generation Familia platform, a number of models have been launched, including 3-door travel version, 2-door sedan, 4-door sedan and 2-door pickup version. In terms of power, the second-generation model is still equipped with the 1.0L engine of the first-generation model.

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"The Second Generation Familia Two-door Edition"

  In terms of vehicle model changes, the overall appearance of the second-generation model has been simply redesigned, including the cancellation of the triangular window next to it, the wheelbase of the car body has increased by 40mm compared with the first-generation model, reaching 2260mm, and the headlights have also become square lights. Moreover, from the second generation model, Familia has officially started to land in the American market.

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"The Second Generation Familia Travel Edition"

  It is particularly worth mentioning that in June 1968, Mazda released a Familia equipped with a rotary engine, and the development code was "0820", which was called Familia Rotary in Japan and Mazda R100 in overseas versions. This car is based on the second generation Familia, and adopts a double-door design. The maximum power of the engine is 100 HP (74 kW) and the maximum torque is 125 Nm. However, due to the imperfect rotor engine technology at that time, the fuel consumption was extremely high and frequent failures, we had to replace it with a 1.2L inline four-cylinder TB engine with a larger exhaust capacity in September of the same year, and the overseas version was called Mazda 1200, and participated in this year’s Paris International Auto Show.

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"The second generation Familia four-door sedan version"

  On the power of the 1.2L engine launched in 1968, its maximum power reached 58 HP (43 kW) and its maximum torque reached 127 Nm. In 1970, two years after the launch of the 1.2L model, Mazda also launched a 1.3L model for Familia, with its maximum power of 69 HP (51 kW) and maximum torque of 91 Nm. When the 1.3L model was launched, the second generation Mazda had a new name: "Familia Presto". However, the overseas version still continues to use the naming method of displacement, calling it Mazda 1200 and Mazda 1300.

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"the second generation Familia four-door sedan version after the change"

  In 1973, the second generation Familia experienced a major change, and the appearance of the new car changed greatly. The engine of the previous model was continued in power, and the model code was still FA3. There are three models of 4-door /2-door /2-door coupe mainly targeted at this change, and the travel version is not among the models of the change.

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"The second generation Familia Presto』 after the change"

  Familia, after the appearance change, has a big change in the front face and a redesigned rear line. Familia continues to use the name of Familia Presto in Japan, while it is called Mazda 808 in New Zealand, Australia and other Asia-Pacific regions. However, the European region changed its name to Mazda 818 (it is said that it was renamed to 818 to avoid the similarity with the company’s naming method).

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"The tail of the second generation Familia Presto after the change"

  However, in order to cope with the automobile exhaust emission regulations promulgated in the 51st year of Showa (1976) in Japan, Familia Presto had to make a change in the same year. At the same time, the 1.0L version was cancelled in Japan, and the whole system was equipped with a 1.3L engine. Mazda named it Familia Preso 1300AP (anti-polarization), but this 1300AP only existed for one year.

Chery is driven by innovation to meet users’ more beautiful travel needs.

Chery achieved contrarian growth, thanks to the fact that in recent years, Chery has jumped out of the thinking shackles of "science and technology men", improved the innovation ability of enterprises in science and technology and brand management, and improved its competitiveness in domestic and foreign markets.

Kunpeng DHT is super mixed, and technology empowers the power.

For car companies, the engine is called the heart of the car. With it, a car has the motivation to move forward, and car companies have their own competitiveness. From 1999, the first generation ACTECO series engine was completely independently designed and assembled, and in 2021, Kunpeng Power System with "all-field professional power solution" was launched. Up to now, the global sales volume of Chery engines has exceeded 9 million units, and a total of 9 engines have won the title of "Top Ten Engines of China Heart".

In fact, Chery’s powertrain products have long been more than just fuel engines. In recent years, new energy vehicles are the general trend, and as the most important step in the era of Chery 4.0, the hybrid of Chery Kunpeng DHT once again shows the leading edge of "Chery Quality".

The picture shows that on May 18th, 2021, Chery fully functional hybrid DHT rolled off the assembly line.

The picture shows Tiggo 8 PLUS Kunpeng e+

Chery has always regarded adhering to independent innovation and mastering core technologies as the foundation of establishing an enterprise and the core driving force of enterprise development. Kunpeng DHT super hybrid technology represents Chery’s persistence and persistence in technology. It is understood that Kunpeng DHT Super Power realizes a hybrid architecture driven by dual motors, with more explosive power, more obvious speed-up effect and more stable power output. It can realize nine high-efficiency working modes, such as single/double motor drive, extended range, parallel connection, direct engine drive, single/double motor energy recovery and driving/parking charging, and has the largest number of 11 combined gears in the world, which can quickly adapt to complex and changeable working environment and meet the multi-scene needs of users. As the first model equipped with this hybrid technology, the order of the Tiggo 8 PLUS Kunpeng e+ has risen strongly since the pre-sale, adding "Kunpeng Power" to the Tiggo 8 series, which is enough to be regarded as a dark horse in the hybrid market. The improvement of sales volume and word of mouth does not come out of thin air, but all comes from the confidence and confidence of Chery, a science and technology man.

Product iterative upgrade, big single product strategy re-strength.

In this consumption environment dominated by young people, excellent product strength and diversified product matrix are the heavy foundation to support user consumption. In this regard, Chery is quite sincere. Chery’s new car layout has not slowed down, and it also has bright spots in product renewal and upgrading, providing consumers with diversified choices.

Tiggo 8 series, the star model under the strategy of "big single product", has maintained a hot sales trend by continuously launching highly competitive upgraded models. From January to May, Tiggo 8 series contributed 62,439 global sales, up 4.7% year-on-year, effectively driving Chery automobile brand upward.

Flowers bloom inside the wall and smell sweet outside. Through the adaptive development of "adapting to local conditions" overseas to meet the diversified and quality travel needs of users, the Tiggo 8 series has also gained the "global love" of domestic and foreign consumers and become a "global car" that sells well at home and abroad. Data show that the Tiggo 8 series exported 17,587 vehicles from January to May, up 21.8% year-on-year. In some overseas countries, Chery products, represented by Tiggo 8, are also used as state-level reception vehicles, which shows the quality and strength of China brand. It is believed that the launch of hybrid new benchmark Tiggo 8 PLUS Kunpeng e+ and Tiggo 8 PRO, which focuses on young people, will add "Kunpeng power" to the Tiggo 8 series and help Chery Automobile to open a new championship era in the auto market in 2022.

The picture shows that on April 26th, 2022, the 500,000th vehicle of the Tiggo 8 series rolled off the assembly line.

If the Tiggo 8 series is the cornerstone of stable sales, then as another brand-new model in Chery’s "big single product strategy", OMODA 5 Oumengda will be another masterpiece to open up the younger market at home and abroad. It can be seen from the naming method that Ou Mengda is the first step for Chery to jump out of the thinking of science and engineering men. Compared with other models of Chery, Oumengda’s overall style is obviously more fashionable and bold. Whether it is a borderless net, slender headlights or a coupe-like side shape, it has changed the impression given by Chery SUV in the past and is more in line with the aesthetics of young users.

The tide running SUV Ou Mengda and the champion family Tiggo 8 series SUV are working together, and Chery has achieved comprehensive coverage of their respective market segments through this combination of boxing. Under the technical endorsement of "Science and Technology Man", while improving the product matrix, Chery also invested in a perceptual knowledge of young consumers’ in-depth insight, linking user needs with driving scenarios. Under this kind of thinking, it is reasonable to get more choices from consumers, and Chery in the future will definitely be more favored by young consumers.

Go deep into users’ minds and convey brand new connotation.

In the current automobile market, the younger development of consumer groups has become the general trend. When automobile brands carry out younger marketing in succession, new problems also arise. How to find a balance between "young expression" and "brand temperament" and start the journey of brand rejuvenation?

Can last forever in the market competition, it depends on the continuous surge and evolution of enterprises. In the era of brand rejuvenation, Chery’s solution is to stay on the surface, return to the concern of "people", communicate with them on an equal footing as friends, go deep into the spiritual world of the younger generation and truly reach the hearts of young people.

Based on the brand-new demand of brand communication in the digital age, Chery listens to users’ voices from multiple dimensions, such as service, marketing and brand ecological construction, and continues to provide users with a brand experience that exceeds expectations. Through product innovation and communication mode innovation, it goes deep into users’ minds and conveys the brand-new brand concept of "user-centered" of science and engineering men.

To this end, based on the insight into new consumer groups and new marketing forms, Chery has strengthened the "virtual" and "real" consideration of brands and users, and built online interactive IP including "Technology Zero Distance-Online Live Class" and "Truth Lab". On the other hand, continue to do the offline experience through innovative marketing activities such as "scenery in the mirror" and "enjoying the growth plan". In this alternate link between reality and virtual, Chery’s focus on users is not a direct output of interest value, but through communication and interaction with users, it conveys a younger, more scientific and dynamic brand image and realizes soft "planting grass" in a subtle way.

Under the interweaving interpretation of traditional lifestyle and new consumption proposition, Chery has been developing, and since 2020, it has actively explored new online marketing models, focusing on marketing innovations including e-commerce platform operation, online live broadcast and big data mining. For example, in May 2022, with the launch of the new Tiggo 8 PRO car, Chery Automobile joined forces with major network platforms, such as short video platforms Aauto Quicker and Tik Tok, e-commerce platforms JD.COM and Tmall, and 12+ APPs to create a live broadcast event of the car listing, and once again created a case of brand innovation marketing. The message of a Chery owner under the official blog was touching. "As an old owner, I was deeply moved by watching the whole live broadcast. Once upon a time, Chery, who was impressed by many people as’ only burying his head in making cars’, is not the same in terms of product quality or marketing innovation. It is hard for people not to love such Chery and make firm choices."

In terms of brand marketing strategy, in recent years, Chery has made a brand-new practice under the brand rejuvenation strategy, that is, setting up "personal design" for different models. If OMODA, which will be listed soon, represents young people who dare to speak and do, are fearless and constantly challenge themselves. Then the Tiggo 8 PRO, which was newly listed in May, is a representative of young people who are calm, confident, advocating technology and keen to explore. They are performance car enthusiasts and new technology fans; They are young and bold, and their eternal pursuit will make the impossible possible; They advocate high-tech, high-performance style design, and enjoy the driving pleasure brought by wisdom, civilization and technology, and these qualities and characteristics perfectly match the spiritual core of the whole Tiggo 8 family. The "people-designed" label not only strengthens the functional attributes of the product, but also perfectly fits the user characteristics and the concept of building a car, and strengthens the identity of the younger generation of car owners through emotional communication.

According to the data of China Association of Automobile Manufacturers, the sales volume of the automobile industry in May decreased by 12.6% year-on-year. Chery actively responded to various challenges and achieved contrarian growth. According to official data, Chery Automobile sold 63,978 vehicles in May, up 47.5% year-on-year, and exported 27,434 vehicles, up 41.1% year-on-year. From January to May, the cumulative sales volume was 277,838 vehicles, up 18.9% year-on-year.

What is really favored by the market is never luck. Spare no effort to invest in technology and consistently stick to it is Chery’s confidence; Strong technology-enabled products are Chery’s confidence; Taking users as the center and insisting on creating excellent experience for users is Chery’s intention. Chery, which has both soft and hard strength, has the power of high-energy explosion, and its sales volume and reputation naturally come naturally.

Kuaishou cried and "beheaded" Simba?

Zhuge Liang beheaded Ma Su with tears, wanting to behead the general he once valued and appreciated very much. His heart was like a knife, and he was very sad. But for the military’s heart and for the society, it must be the same.

To this day, Kuaishou’s mood may be the same.

As the "first live streaming host of Kuaishou", Simba has been banned by Kuaishou many times for selling fake bird’s nests, public provocation, stepping on wars and other incidents, but each time there is a lot of thunder and little rain. After all, Kuaishou is inseparable from the trading volume and commercial value of the Simba family, and blocking Simba is equivalent to cutting off his own flesh.

Therefore, the drama of "love and kill" between Kuaishou and Simba continued for many years. Recently,Kuaishou seems to have "killed" Simba.

At present, Simba’s Kuaishou account has disappeared, and the accounts of all the artists under Xinxuan have been urgently restricted by the official. In other words, the Kuaishou accounts related to Simba are being banned one by one.

NetEase Technology’s "Attitude" column asked Kuaishou and Xin Xuan about the incident, but neither side responded.

Simba says he wants to "bring down the platform"

The cause of the incident was actually that Simba "bombarded" Taiyuan Lao Ge, Ma Hongtao and others for endless touching porcelain during his own large-scale live broadcast.

But this anger soon spread to the Kuaishou platform.

Simba said that Taiyuan Lao Ge, Ma Hongtao and others did not hesitate to forge recordings to spread rumors about him, but the platform’s reply to this was unaware.

He denounced that this platform connives at emotional live streaming host, pointing to the collection (emotional live streaming host) 500 million protection fee to live, "no chivalrous heart, no public morality", it is "garbage platform"!

Simba even said:If the platform does not seek justice for him, he will be interviewed to reveal the platform’s emotional script live streaming host and the platform’s dirty deeds. Friendly reminder to the platform, this move will "bring down the platform"!

A storm broke out in the live stream and then fell into a scolding war, and he would shout directly at every turn, which was basically Simba’s "regular operation".

But unlike usual, Kuaishou quickly, accurately, and ruthlessly banned Simba’s live stream.

But Simba did not give up, and then he continued to go LIVE with his apprentice Xiaoluo’s account, and still put cruel words to the platform. It did not take long for Xiaoluo’s account to be blocked.

The third time, Simba used his apprentice Xu Jie’s account to go LIVE. Without saying a word, the account was still banned.

At this moment, Simba has felt the "guillotine" raised by Kuaishou, but he is still determined to challenge the platform to the end.

He asked the live streaming host "Egg" of the Xin Xuan team to go off the air quickly, and notified all the live streaming hosts of Xin Xuan, and immediately announced the’rest of all ‘! "

In fact, Kuaishou has banned Simba several times before.

In December 2020, there were rumors that Kuaishou would permanently ban Simba for selling fake bird’s nests, with a final ban of 60 days.

In October 2021, Simba accused Kuaishou in the live stream of giving traffic to actors and not to himself, which was banned by the platform and lifted again shortly after.

In March 2023, Simba was banned by Kuaishou for 48 hours for accusing Kuaishou of condoning emotional live streaming hosts to create false popularity and false data, and deceiving the elderly.

But it can be seen that Kuaishou has always adhered to the principle of "making big things small and small things small" to Simba, which is more of a warning meaning. He did not really hit him hard, and he never investigated Simba’s personal behavior to the entire Xin Xuan group.

But this time, the signal has clearly changed.

Behind the banning of many accounts of Simba and his apprentices, Kuaishou’s spearhead is directly aimed at the entire "Simba family". The ruthlessness of the method is unprecedented, and it may be unbearable.

Kuaishou and Simba’s many years of enmity and hatred seem to be at the point of complete liquidation.

Can Kuaishou lose Simba?

The conflict between Kuaishou and Simba is a typical story of "success and defeat".

Simba used to be the live streaming host of Kuaishou integrating all resources, competing with Viya, Li Jiaqi and Luo Yonghao on behalf of Kuaishou, which brought huge attention and commercial value to Kuaishou.

The Simba family with Simba as the core has also become the "first family" among the six Kuaishou families, making great contributions to the performance of Kuaishou’s e-commerce.

Taking 2019 as an example, Kuaishou’s prospectus shows that Kuaishou e-commerce achieved a total GMV 59.60 billion that year, of which the Simba family accounted for nearly 22%.

During the Double Eleven period in 2020, Simba ranked third on the whole network with a total turnover of 12.115 billion yuan, following Viya and Li Jiaqi. The other three live streaming hosts of Xinxuan "Little Egg Friends", "Cat Sister Who Loves Food" and "Shi Damei" ranked among the top ten in the total list of live streaming goods with 7.526 billion, 3.78 billion and 3.339 billion respectively.

Entering 2021, the conflict between Simba and Kuaishou has begun to heat up, but the Simba family is still able to maintain a high level of market competitiveness.

100 days after the 2021 fake bird’s nest incident, Simba’s re-broadcast sales reached 2.043 billion, total sales 15.9879 million, and even sold 2.60 billion in the double 11 special live broadcast.

By 2022, the GMV of Xinxuan Group has reached 50 billion. That year, Double Eleven, Xinxuan accumulated 116 million orders, of which more than 100 domestic brands with sales exceeding 10 million and 14 domestic brands breaking 100 million.

In 2023, the head of the investment center of Xinxuan Group revealed to NetEase Technology’s "Attitude" column that after the half-stage of the Double 11 promotion, the entire group’s GMV had reached more than 9 billion yuan, and Xinxuan’s target for this year’s Double 11 was 10 billion yuan.

These achievements became the foundation of Simba’s challenge platform, and also made his behavior more and more "presumptuous". There were many incidents of public provocation, trolling, and insulting others in the live stream. Every time he was criticized by the public, it also had a huge impact on Kuaishou’s image and reputation.

In fact, Kuaishou has never stopped "de-Simbasification," or de-familization.In Kuaishou’s unique family live streaming hosting ecosystem, the value of private domain traffic is extremely high, but it is not conducive to its commercialization, and the platform ecosystem is always not rich enough.

In 2021, Zhang Yipeng, the head of Kuaishou’s e-commerce marketing center, publicly stated that the platform is willing to give a part of the very precious traffic to the middle waist, hoping that the Kuaishou platform can become an eco-rich e-commerce community, and Kuaishou’s investment in supporting small and medium-sized live streaming hosts is not capped.

At the time, Erdonkey, still one of the Kuaishou family, also said, "The traffic is scattered, and the official wants to cultivate 10 4 million accounts instead of one 40 million live streaming host."

No platform wants to be "kidnapped" by its own live streaming host.

The six families of Kuaishou (in addition to the Simba family, there are also the Sanda family of Sanda Brother, the Zhangmen family of the abbot, the sister-in-law of Zhang Erlai, the donkey family of Erdonkey, and the 716 family of Pai Pai Qi), under the continuous rectification of the platform, most of them have learned to "keep a low profile", and some have even "found no such person".

Perhaps the tit-for-tat confrontation between Kuaishou and Simba this time was accidental and inevitable.

At this time, it seems to be the best time for Kuaishou to "break up" with Simba. Kuaishou has been sparing no effort to build an e-commerce ecosystem. The latest financial report shows that in 2023, Kuaishou e-commerce GMV broke through the trillion-dollar scale for the first time and reached 1.18 trillion yuan, continuing to gain market share. Q4 e-commerce GMV hit a new high in a single quarter, growing 29.3% year-on-year to 403.90 billion yuan.

When Kuaishou’s e-commerce plate became the same, the Simba family’s GMV share in Kuaishou was decreasing year by year.

From 2019 to account for nearly one-third of the platform’s GMV, by 2020, Kuaishou’s total revenue 81.10 billion, GMV reached 680 billion, and the Simba family accounted for 6% of the total GMV; by 2022, Kuaishou’s annual GMV was 901.20 billion yuan, and the Simba family was about 50 billion yuan, accounting for 5.5%.

But in terms of long-term strategy, Kuaishou’s complete "rift" with Simba also faces considerable risks.

First, there is no "replacement for Simba" in the Kuaishou ecosystem, and there is no successor for the super live streaming host; second, Kuaishou has just turned losses into profits in 2023 and has fully entered the era of profitability. Losing Simba at this time point may affect the financial performance and even cause Kuaishou’s e-commerce to be completely left behind.

No matter how this tit-for-tat ends, there is no real winner between Simba and Kuaishou.