Xinhua News Agency, Beijing, July 18th Title: Release the potential of household consumption and consolidate the momentum of consumption recovery — — Multi-sectoral detailed explanation of some measures to promote household consumption
Xinhua News Agency reporters Pan Jie and Xie Xiyao
Household consumption involves many fields, the upstream and downstream chains are long, and the scale and volume are large. Taking targeted measures to boost it is conducive to driving household consumption growth and economic recovery. Recently, the Ministry of Commerce and other 13 departments issued a number of measures to promote household consumption, and put forward 11 specific measures from four aspects: vigorously improving the quality of supply, actively innovating consumption scenarios, effectively improving consumption conditions, and striving to optimize the consumption environment.
At the the State Council policy briefing held on the 18th, the responsible persons of relevant departments introduced the situation of "promoting household consumption and expanding domestic demand".

On July 18th, the State Council Press Office held a routine briefing on the State Council policy in Beijing, and invited Vice Minister Sheng Qiuping, Director of Consumption Promotion Department Xu Xingfeng, Director of Consumer Products Industry Department of Ministry of Industry and Information Technology He Yaqiong, Director of Real Estate Market Supervision Department of Ministry of Housing and Urban-Rural Development Zhou Tao and Director of Quality Supervision Department of General Administration of Market Supervision Wang Shengli to introduce the situation of "promoting household consumption and expanding domestic demand" and answer reporters’ questions. Xinhua News Agency (photo by Liu Jian)
Promote home consumption to be green, intelligent and suitable for aging.
"The overall consideration is to be green, intelligent and aging-friendly ‘ Power point ’ Improve the quality of supply, innovate consumption scenarios, improve consumption conditions, optimize the consumption environment, unblock points, solve difficulties, cure pain points, and promote the recovery and upgrading of household consumption. " Sheng Qiuping, Vice Minister of Commerce, said.
First, pay attention to policy coordination and linkage. A number of measures will promote the organic integration of household consumption with policies such as the renovation of old residential quarters, the aging renovation of houses, the construction of a quarter-hour convenient living circle, and the improvement of the recycling network of waste materials, thus forming a joint force to promote consumption.
The second is to insist on both ends of supply and demand at the same time. A number of measures are proposed to support enterprises to speed up the research and development of smart home products, carry out reverse customization of home products, promote the interconnection of smart home equipment, support the aging renovation of homes, support the renovation of old houses and local renovation, and strive to improve the quality and level of supply.
The third is to accelerate the development of green and low-carbon cycle. Several measures are put forward to expand the sales of green household products, promote the circulation of second-hand household products, improve the recycling network of waste household appliances and furniture, and open up the whole chain of new household products sales, recycling of second-hand products and recycling of waste products.
The fourth is to focus on building a "big home" ecosystem. Several measures adhere to the system concept, encourage home furnishing enterprises to strengthen the coordination of industrial chain and supply chain, and provide consumers with one-stop and full-scene home solutions.
Promote the upgrading of home furnishing industry and consumption.
At present, household consumption presents the trend of customization, intelligence, greening and health. He Yaqiong, director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, said that in recent years, household consumption has become the second largest household expenditure after automobiles, and the market space is very large.
He said that the next step will focus on excellent supply, strong industry, expanding consumption and promoting development, and continue to cultivate 15 characteristic clusters with a scale of 30 billion yuan to lead the high-quality development of the home industry; Focus on consumption hotspots such as smart home and silver-haired economy, and promote more than 150 functional, green and intelligent home products every year; Continue to cultivate a number of service-oriented home manufacturing demonstration enterprises and platforms, so that more high-quality and cheap home products can benefit the general public.
Xu Xingfeng, Director of the Consumption Promotion Department of the Ministry of Commerce, said that the Ministry of Commerce will organize a nationwide "home rejuvenation consumption season" campaign, cooperate with all parties to build a docking platform for production and marketing, optimize consumption supply, strengthen the linkage between the central and local governments, strengthen the coordination between government and enterprises, open up online and offline, give full play to the role of exhibitions, and release the potential of home consumption.
In terms of ensuring the quality of household products, Wang Shengli, head of the Quality Supervision Department of the State Administration of Market Supervision, said that in the first half of this year, the national market supervision departments investigated and dealt with more than 6,600 cases of illegal quality of furniture and building decoration materials, household appliances and electrical accessories, and confiscated more than 35 million yuan, and 12 cases were transferred to judicial organs.
"We will continue to intensify our efforts in household product standards, certification, quality and safety and price supervision, and strive to ensure the quality of household products, maintain market order and protect the legitimate rights and interests of consumers." Wang Shengli said.
Provide more services and convenience for home consumption.
Residential quarter is the main space for residents’ life, and the main scene of home consumption is also in the quarter. "Promoting the renovation of old residential areas, the aging renovation of houses, and the construction of convenient living circles are of great significance for promoting household consumption and improving the quality of life of residents." Zhou Tao, head of the real estate market supervision department of the Ministry of Housing and Urban-Rural Development, said.
A number of measures issued this time propose to continue to support residents in old urban communities to withdraw housing provident fund for the renovation of self-occupied housing such as installing elevators, and the scope of policy support is extended to the renovation of self-occupied housing for both parents and spouses.
Zhou Tao said that all localities will be encouraged to combine the renovation of old residential areas and support residents to carry out renovation and partial upgrading of old houses; Strengthen technical guidance to improve the level of home aging; Promote the construction of community convenience business service facilities and develop community convenience services; Improve the recycling network of waste materials and effectively improve consumption conditions.
"Create a model room for renovation and partial renovation of old houses, and launch affordable product and service packages", "Encourage qualified residential quarters to use idle houses to set up temporary storage places for household appliances and furniture, which is convenient for residents to carry out renovation", "Promote the standardized setting of waste furniture and decoration garbage drop points in residential quarters, and promote online reservation for collection and transportation" … … Several measures put forward a series of measures to benefit the people and solve the pain points related to the decoration of second-hand houses.
Xu Xingfeng said that in addition to creating "model rooms", developing "storage rooms" and setting up "recycling stations", the document also specifically mentioned that the enthusiasm of grassroots organizations such as neighborhood committees and communities should be fully mobilized; Encourage financial institutions to strengthen credit support for household consumption under the premise of legal compliance and controllable risks. "In short, provide more services and convenience and fully release the potential of home consumption."














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