Guangdong Provincial Environmental Protection Department’s Work Plan on Co-management of Hanjiang Rongjiang Lianjiang Lianjiang Water Environment System; Guangdong Provincial People’s Government Porta

Guangdong Provincial Environmental Protection Department’s Work Plan on Co-management of Hanjiang Rongjiang Lianjiang Lianjiang Water Environment System

(Issued by Guangdong Provincial Environmental Protection Department on April 13, 2018 with YH [2018] No.15)

  In order to implement the Notice of the State Council on Printing and Distributing the Action Plan for Water Pollution Prevention and Control (Guo Fa [2015] No.17) and the decision-making arrangements of the provincial party committee and the provincial government on the comprehensive management of water environment in eastern Guangdong, we will comprehensively promote the obvious improvement of water environment quality and sustained and healthy economic and social development in eastern Guangdong, effectively ensure the environmental safety of Hanjiang River, promote the joint management of Rongjiang River and Lianjiang River environment system more strictly, realistically and quickly, and effectively give play to the ecological and environmental benefits of the water system connection project of Rongjiang River and Lianjiang River in Hanjiang.

  I. General requirements

  (1) General idea.

  Taking the improvement of water environment quality as the core, scientifically coordinate the "five major" relationships: development and protection, regions and river basins, pollution control and expansion, water quality and quantity, and current and long-term relations. Focusing on the improvement of the environmental quality of Rongjiang River and Lianjiang River, on the premise of protecting the water resources and water environment safety of Hanjiang River, based on the water quality protection plan of Hanjiang River Basin (2017-2025) and the comprehensive improvement plan of water environment of Lianjiang River Basin (2014-2020) being implemented and the water quality standard-reaching plan of Rongjiang River and its tributary Fengjiang River formulated by cities in the basin, the pollution control of water conveyance channels and water-receiving sections is highlighted. Build a systematic and efficient water pollution prevention and control engineering system and water environment management system, scientifically coordinate the comprehensive management of river basins and the development and utilization of coastal land, build a new pattern of water control with safe drinking water, beautiful ecology and pleasant space, and promote the construction of ecological civilization and sustained and healthy economic and social development in eastern Guangdong.

  (2) Basic principles.

  1 protection is preferred. Adhere to the "Lucid waters and lush mountains are invaluable assets", take the protection of Hanjiang River water resources and water environment safety as the basic principle and fundamental follow, ensure that the water quality of Hanjiang River does not decline and the ecosystem does not degenerate, and proceed from the safety of production and living water in eastern Guangdong, the improvement of people’s quality of life and the sustained and healthy development of economy and society, strengthen the rigid constraint of water resources and water environment carrying capacity, highlight the water quality protection of drinking water sources, excellent water bodies and water conveyance channels, and enhance the supply capacity of high-quality ecological products.

  2 pollution control is the foundation. Strictly follow the requirements of "saving water first, then transferring water, pollution control first, water supply first, environmental protection first, then using water", take the improvement of water quality as the goal, focus on the treatment of domestic, livestock and industrial pollution sources, implement total pollutant discharge control, speed up the construction of environmental protection infrastructure in the basin, take comprehensive measures such as source control, pollution control, water diversion, restoration and management, and promote all kinds of remediation projects with stricter requirements, more realistic responsibilities and faster progress.

  3 water system co-governance. Taking the water network as a link, we will comprehensively implement river basin system management, scientifically coordinate the joint management of Hanjiang Rongjiang Lianjiang River system and the optimal allocation of water resources, strengthen the collaborative management and control of the upstream and downstream, left and right banks and main branches of the river basin, optimize the ecological, production and living space, and systematically promote water pollution prevention, water environmental protection and water resources management. 4 watershed quality improvement. Considering the characteristics of river system, natural endowment of resources and environment and the level of economic and social development, we should give full play to the advantages of resources and culture in Chaoshan area, and combine water control with urban renewal, land development in the basin, industrial transformation and upgrading, cultural inheritance of Chaoshan water town, and activation and utilization of ancient post roads in southern Guangdong, so as to improve the living environment, land appreciation and overall improvement of urban quality, and promote the construction of ecological civilization and sustained and healthy economic and social development in eastern Guangdong.

  (3) the scope of remediation.

  The catchment areas of Hanjiang River, Rongjiang River and Lianjiang River Basin in Shantou, Meizhou, Shanwei, Chaozhou and Jieyang (see Table 1 for details), with emphasis on water conveyance channels such as Fengjiang River, Chaoshuixi River and Wushi Diversion Canal, the water receiving reach of Rongjiang River and Lianjiang River and the reach below the water intake of Luhu Lake in Hanjiang River Basin.

  Second, the goal of remediation

  (a) the overall goal.

  Recently, the water environment quality in eastern Guangdong has been effectively improved, and the water quality of the water conveyance channel of Hanjiang Rongjiang Lianjiang water system connection project has been effectively guaranteed. The water quality of Hanjiang River meets the standard stably according to the requirements of environmental function, and the water quality in the middle and lower reaches of Rongjiang River reaches Grade III, Lianjiang River basically reaches Grade V and Fengjiang River reaches Grade IV.

  In the long run, the water environment quality in eastern Guangdong has been significantly improved. The water quality of Hanjiang River remains excellent, with the middle and lower reaches of Rongjiang River reaching Grade III, the main stream of Lianjiang River reaching Grade V, the middle and upper reaches striving to reach Grade IV, and the water quality of Fengjiang River reaching Grade IV.

  (2) Stage objectives.

  By 2018, the water quality of Rongjiang River and Fengjiang River will be improved. The water quality of East Lake section of Rongjiang River will reach Class III, and the water quality of Longshi and Didu sections will strive to reach Class III. The water quality of Fengjiang deep pit section reaches class V.

  By 2019, before the operation of the water system connection project, the water quality of the deep pit section of Fengjiang River will be maintained at Class V, the water quality of the estuary section of the North River into Rongjiang River will reach Class V, the water quality of the Lianjiang water intake point of the Guanbu water diversion project will reach Class V, and the water quality of the Lianjiang water intake point of the Wushi sluice water diversion project will reach Class V.

  By 2019, after the operation of the water system connection project, the water quality of the deep pit section of Fengjiang River will reach Class IV, and the water quality of the section of Fengjiang River entering the mouth of Rongjiang River will reach Class IV; The water quality of the diversion point of Guanbu diversion project reaches Class III, and that of Wushi sluice diversion project reaches Class III.

  By 2020, the water quality of Chifeng, Daya and Longdu sections in the middle and lower reaches of Hanjiang River Basin will reach Class II, and that of Shengping section will reach Class III. The water quality of Rongjiang East Lake, Longshi and Didu sections reaches Class III; The water quality of Lianjiang basically reaches Class V; The water quality of the deep pit of Fengjiang River and the estuary of the North River into Rongjiang River reaches Grade IV.

  By 2025, the water quality of Hanjiang River will remain excellent; The water quality of Rongjiang East Lake, Longshi and Didu sections is stable to Class III; The section of Qingyangshan Bridge on the main stream of Lianjiang River is stable to Class V and strives to reach Class IV, and the water quality of the section of Haimen Bay Bridge Gate is stable to Class V.

  III. Remediation tasks

  (a) to focus on the integration of sewage treatment plants and networks, and comprehensively promote the pollution control of domestic sources.

  Accelerate the construction of sewage pipe network and sewage treatment plant, and steadily promote the upgrading of sewage treatment plant. Focus on speeding up the construction of sewage pipe network in old urban areas, urban-rural fringe areas and semi-urban and semi-rural areas, strengthen sewage interception and collection, and effectively improve the sewage collection rate. Carry out comprehensive sewage interception on the existing rainwater and sewage confluence direct discharge port to ensure that all sewage is intercepted into the sewage treatment plant and discharged after reaching the standard. The construction of new urban areas will be divided into rain and sewage, and the old urban areas with conditions will be gradually transformed into rain and sewage. Comprehensively investigate and evaluate the operation status of drainage pipe network, solve the problems of wrong connection, random connection and leakage of sewage pipe network, and avoid the phenomenon of sewage running, leaking, dripping and leaking. New and expanded sewage treatment facilities and supporting pipe networks must be designed, constructed and put into operation simultaneously. Further speed up the construction of urban sewage treatment facilities, giving priority to the construction of county and town sewage treatment plants in the catchment area of water conveyance channels. Steadily promote the upgrading of sewage treatment plants, raise the effluent standards of all urban sewage treatment plants to above Grade A, and gradually raise the effluent quality of urban sewage treatment plants to Grade V or IV standards of surface water in areas where conditions permit. Before the operation of the water system connection project in 2019, there will be no direct discharge of sewage in dry season along the water conveyance channels such as Fengjiang, Chaoshuixi and Wushi diversion canal. By the end of 2020, sewage treatment facilities will be built in all towns, and the urban sewage treatment rate will reach over 95%, and the urban sewage treatment rate will reach over 90%; The difference of chemical oxygen demand and ammonia nitrogen concentration between the inlet and outlet water of all urban sewage treatment plants reached more than 110 mg/L and 12 mg/L.

  Hanjiang river basin. By the end of 2018, dongfeng town sewage treatment facilities will be built in Chaozhou, with an additional treatment capacity of 0.6 million tons/day; Shantou City completed the sewage treatment facilities in four towns, such as Xinxi, Lianxia, Dongli and Longdu, on schedule, with a total new treatment capacity of 2.45 million tons/day; Meizhou completed 79 town-level sewage treatment facilities such as Yanyang on schedule, and expanded xingning city Sewage Treatment Plant, with a total new treatment capacity of 19.06 million tons/day. By the end of June, 2019, Chaozhou had speeded up the construction of sewage treatment facilities in three towns, namely Jiangdong, Phosphor Creek and Guantang, with a total new treatment capacity of 50,000 tons/day. By the end of 2020, Meizhou will have built sewage treatment facilities in 10 towns, including Changsha, and expanded three sewage treatment plants, including Jiangnan in the urban area, with a total new treatment capacity of 1.41 million tons/day. By the end of 2025, Meizhou will have built sewage treatment facilities in two towns, including Ningzhong and Xinbei, and expanded five sewage treatment plants in the urban area, including Jiangnan, and sewage treatment facilities in three towns, including Shejiang, Fengliang and Liuliu, with a total new treatment capacity of 160,000 tons/day; Chaozhou expanded the sewage treatment plant in Chaoan District, with an additional treatment capacity of 20,000 tons/day; Shantou City has built Chenghai Qingyuan Water Purification Plant and sewage treatment facilities in Lianxia, Dongli and Longdu towns, with a total new treatment capacity of 170,000 tons/day.

  Rongjiang river basin By the end of 2018, Jieyang City will have built two sewage treatment plants, including Airport and West District, and sewage treatment facilities in 26 towns, including Wujingfu, and expanded two sewage treatment facilities, including Jieyang City and Jiexi County, with a total new treatment capacity of 22.83 million tons/day and a new pipe network of 30,577 kilometers; Meizhou has built sewage treatment facilities in two towns, such as Beidou and Puzhai, with a total new treatment capacity of 0.43 million tons/day and a new pipe network of 363 kilometers. Shanwei has built sewage treatment facilities in Shuilip and Dongkeng towns, with a total new treatment capacity of 04.59 million tons/day and a new pipe network of 114 kilometers. Before the end of 2020, Jieyang City will build a sewage treatment facility (with an additional treatment capacity of 1.49 million tons/day) and build a new pipe network of 71 kilometers; Meizhou City expanded bei dou zhen sewage treatment facilities, with an additional treatment capacity of 0.1 million tons/day.

  Lianjiang river basin Accelerate the construction of sewage treatment facilities and supporting pipe networks such as Zhanlong, Nanjing, Qilin and Dam in Puning, Xiashan, Liangying, Chendian, Simapu and Longtian in Chaonan, Heping, Tongyu, Gurao and Guiyu in Chaoyang.

  Along the water conveyance channel. Combined with the construction progress of Lianjiang water system connection project in Rongjiang, Hanjiang, and according to the requirements of sewage interception along the whole water conveyance channel, the construction of sewage treatment facilities and supporting pipe networks along the water conveyance channels such as Fengjiang main stream, Chaoshuixi and Wushi diversion canal will be further accelerated. Along the main stream of Fengjiang River, before the end of 2018, Chaozhou has built sewage treatment facilities in five towns including Jinshi, Fuyang, Longhu, Dengtang and Shaxi, with a total new treatment capacity of 4.75 million tons/day and a new pipe network of 563 kilometers; Jieyang City has built two sewage treatment facilities, including Jiedong Development Zone and Yujiao Town, with a total new treatment capacity of 40,000 tons/day and a new pipe network of 512 kilometers. Before the operation of the water system connection project in 2019, Chaozhou City accelerated the expansion of the first and second sewage treatment plants in the urban area, with a total new treatment capacity of 190,000 tons/day, a new pipe network of 1,842 kilometers, and the construction of a sewage interception trunk along the main polluted tributaries of Fengjiang River of 51 kilometers; Jieyang City will build 77 kilometers of sewage interceptors along the main polluted tributaries of Fengjiang River, and consider expanding the sewage treatment facilities and supporting pipe networks in Jiedong Development New Area and Yujiao Town as appropriate. Along the Wushi diversion canal, before the end of 2018, Jieyang City will build sewage treatment facilities in two towns, such as Lihu, with a total new treatment capacity of 140,000 tons/day, and it will be equipped with 3 kilometers of pipe network and 31 kilometers of sewage interception trunk along the diversion canal. Along the Chaoshuixi River, before the end of 2018, Shantou City has built sewage treatment facilities in four towns, including Jinzao, Guanbu, Hexi and Xilu, with a total new treatment capacity of 470,000 tons/day, and supporting 868 kilometers of pipe network and 937 kilometers of sewage interception trunk along the Chaoshuixi River.

  (two) focusing on the improvement of livestock and poultry breeding, and fully promoting the control of non-point source pollution.

  1 Strengthen pollution control of livestock and poultry breeding. Strictly control the total amount of livestock and poultry breeding. By 2020, the number of live pigs in the cities in the basin will be reduced by more than 50% on the basis of 2016. Priority will be given to reducing livestock and poultry farms within the catchment area of water conveyance channels and receiving river sections.

  Expand the scope of livestock and poultry breeding areas in accordance with the law. According to the environmental carrying capacity of the river basin, the forbidden areas shall be strictly demarcated according to law, and the water conveyance channels such as Fengjiang River, Chaoshuixi River and Wushi Diversion Canal, and the areas extending at least 1 km along the banks of Rongjiang North-South River and Lianjiang River, which are in line with the scope of the forbidden areas in the Regulations on Prevention and Control of Pollution in Livestock and Poultry Scale Breeding, shall be demarcated as forbidden areas to further optimize the development layout of livestock and poultry breeding.

  Thoroughly clean up illegal farming. Before the end of 2018, the livestock and poultry farms (communities) and specialized households in the no-breeding areas will be closed or relocated according to law, and the breeding facilities and wastes will be thoroughly cleared. The existing unapproved livestock and poultry farms and aquaculture farms shall be dealt with according to law. Implement the supervision responsibility of towns and villages, and shall not provide farms to illegal farmers; Establish a prevention mechanism for resurgence, strictly control the rebound of illegal aquaculture, find out that one family cleans up one family and investigate the responsibility of the responsible person.

  Strengthen pollution control of livestock and poultry breeding and comprehensive utilization of waste. The existing large-scale livestock and poultry farms (communities) should support the construction of facilities for the storage, treatment and utilization of fecal sewage, and the scattered areas should implement household collection and centralized treatment and utilization of livestock and poultry fecal sewage. Livestock and poultry farms that fail to meet the standards shall be dealt with according to law. We will promote the new model of "government building, enterprises singing opera and farmers participating", implement the pollution control responsibilities of large-scale breeding enterprises and related farmers, guide the livestock and poultry breeding industry to transform into scale, intensification and ecology, and continuously improve the comprehensive utilization rate of breeding waste.

  2. Accelerate the construction of garbage disposal facilities. In Rongjiang River and its tributary Fengjiang River Basin, Jieyang City will build two garbage treatment facilities before the end of 2018, with an additional treatment capacity of 1,800 tons/day; By the end of 2020, two garbage disposal facilities will be built, with an additional processing capacity of 600 tons/day. In Lianjiang River Basin, Jieyang and Shantou should accelerate the construction of three waste incineration power plants, namely Puning, Chaoyang and Chaonan, to ensure that they will be completed and put into operation before the end of 2018, and basically form a treatment capacity that matches the output of urban domestic waste. Before the end of 2018, Chaozhou will build the waste incineration plant in Chaoan District and the environmental protection power plant in Chaozhou City, and continue to build the third landfill area of Chaozhou Municipal Domestic Waste Treatment Plant, with a total new garbage treatment capacity of 2,250 tons/day; After June 2019, the environmental protection power plant in Chaozhou city will be expanded according to the garbage disposal capacity. Strengthen the supervision and management of garbage disposal facilities and realize standardized operation.

  Standardize garbage disposal. Strengthen the supervision and management of garbage disposal facilities and realize standardized operation. It is strictly forbidden to litter and simply bury domestic garbage, and severely investigate and deal with open burning of garbage. The town and village garbage treatment facilities will be supplemented, the layout will be further improved, and all treatment facilities will be promoted to achieve standardized operation. Strengthen the special rectification of town-level landfills, carry out special law enforcement and rectification actions for landfills, and severely crack down on illegal activities such as unsupported pollution prevention measures and leachate direct discharge, illegal discharge and excessive discharge, and complete the town-level landfill rectification task before the end of 2019.

  3. Steadily promote the comprehensive improvement of rural environment. Fully implement the whole county packaging to promote rural sewage treatment. Give full play to the role of the original rain and sewage diversion facilities in rural areas, promote the construction of rural sewage treatment facilities according to local conditions in natural villages, gradually incorporate domestic sewage around urban built-up areas into urban pipe networks for treatment, and consider centralized treatment in contiguous villages when conditions permit. Give priority to the construction of rural domestic sewage treatment facilities along the water conveyance channel. Improve the long-term mechanism for the management and maintenance of rural sewage treatment facilities, encourage the entrustment of third-party professional institutions to implement unified management and maintenance, and ensure the stable operation of sewage treatment facilities. By the end of 2019, more than 80% of rural domestic sewage will be effectively treated. If it is brought into the urban sewage pipe network nearby, the tail water shall be discharged into the urban sewer water quality standard (CJ343

  -2010); If the treated effluent is directly discharged into the natural water body, the tail water shall at least comply with Class I B standard of Pollutant Discharge Standard for Urban Sewage Treatment Plants (GB18918-2002).

  Strengthen the collection and treatment of rural garbage. Accelerate the construction of rural garbage collection and transportation system, improve the standardization of facilities and the specialization level of cleaning team, build a standardized and professional urban and rural domestic garbage collection and transportation system and a complete rural domestic garbage collection and transportation system to achieve full coverage of rural cleaning. By 2018, a domestic waste treatment and disposal system with full coverage of facilities and perfect functions will be basically formed, and more than 90% of rural domestic waste will be effectively treated.

  Implement the rural clean river action. Give full consideration to the characteristics of the water system and cultural characteristics in Chaoshan area, take measures such as pollution interception and pollution control, water system connection, dredging, bank slope regulation and river cleaning, and promote the comprehensive management of rural rivers and stockyards in the whole village, build ecological river channel ponds and dams, and build a beautiful village in Chaoshan area.

  (three) to focus on the rectification of "scattered pollution" enterprises, and comprehensively strengthen the pollution control of industrial sources.

  1. Banning "scattered and polluted" enterprises according to law. Carry out carpet inspection of "scattered pollution" enterprises in electroplating, pickling, papermaking, printing and dyeing, food (preserved fruits and bamboo shoots), waste plastic processing, car washing, washing, catering and other industries, and ban "scattered pollution" enterprises according to law. Give priority to cleaning up "small scattered pollution" enterprises in the catchment area of water conveyance channels. Strengthen pollution control in catering, car washing, washing and other industries. This kind of sewage should be included in the municipal sewage pipe network and connected to the sewage treatment plant for centralized treatment. Relevant operators in areas not covered by the municipal pipe network should treat the sewage and achieve the discharge standard.

  2. Accelerate the construction of environmental protection comprehensive treatment center. In Lianjiang River Basin, we will unswervingly promote the construction of textile printing, dyeing and environmental protection comprehensive treatment centers in Chaoyang, Chaonan and Puning, and complete the gathering of all enterprises by the end of 2018. After upgrading, the production process should reach the second level of the industry cleaner production standard or better.

  Rongjiang River and its tributary Fengjiang River Basin, in accordance with the principle of "upgrading a batch, gathering a batch and shutting down a batch", integrate and upgrade heavily polluting enterprises such as preserved fruit and pickling, promote agglomeration development, and implement centralized pollution control and unified treatment. Before the operation of the connectivity project in 2019, the Puning and Jiexi preserved fruit processing environmental protection comprehensive treatment centers will be built and all enterprises will enter the park. Pickling enterprises will enter the existing Sino-German metal eco-city, and heavily polluting enterprises that refuse to enter the park and do not meet the in-situ retention conditions will be shut down according to law. Strengthen the pollution control of Jiedong bamboo shoot processing and comprehensively utilize the waste.

  3 Strict environmental access. Before the end of 2018, the provincial environmental protection department will formulate stricter discharge limits of water pollutants in the Rongjiang River Basin and report them to the provincial people’s government for approval. Cities in the basin shall implement a negative list of industrial access, define the requirements of space control, total amount control and environmental access, and put forward shoreline, river section, region, industry and related management measures that restrict and prohibit development along the water conveyance channel. Strictly control the project construction of papermaking, tanning, monosodium glutamate, bleaching and dyeing, printing and dyeing, oil refining, fermentation and brewing in the catchment area of the water conveyance channel.

  (four) focusing on the remediation of black and odorous rivers, and comprehensively improving the water environment carrying capacity of the basin.

  1 completely eliminate the black and smelly rivers. In addition to carrying out remediation of black and odorous water bodies in urban built-up areas in accordance with national and provincial arrangements, measures such as source control and pollution interception, dredging and dredging, living water circulation, fresh water replenishment and ecological restoration are taken to systematically promote remediation of black and odorous rivers in other areas. Priority should be given to the remediation of black and odorous rivers in the catchment area of water conveyance channels. Before the end of 2018, the sewage outlets along Fengjiang, Wushi diversion canal and Chaoshuixi will be investigated in detail, and the sewage outlet interception and plugging scheme will be formulated. Combined with the construction of sewage interception system along the river to promote sewage interception and discharge, temporary emergency sewage treatment facilities will be added to the river sections where sewage can not be included in the urban sewage pipe network temporarily. At the same time, comprehensively clean up illegal land occupation and illegal construction on both sides of the river. Before the operation of the water system connection project in 2019, the main tributaries along the Fengjiang River, Wushi Diversion Canal and Chaoshuixi River will be "no direct discharge of sewage, no garbage on the river surface, no siltation in the river, no violation on both sides of the river, and the river is not black and smelly".

  2. Carry out comprehensive river regulation. Comprehensively promote the comprehensive improvement of heavily polluted rivers such as the main stream of Fengjiang River, Chetian River, Xiashan River, Beigang River, Chaoyang Moat and Baima River in Lianjiang River Basin, and Huoshao River, Xinliuxi River and Dongfeng River in Ronghang River Basin. Each county-level city and town in the basin should improve more than one heavily polluted tributary river every year. Strengthen the ecological restoration of rivers. Gradually realize the wetland of river bed, the ecology of river bank and the landscape of river bank, restore the ecological function of river and improve the water environment carrying capacity of river basin. Properly dispose of the sludge produced in the remediation process to avoid secondary pollution, and the polluted sludge with prominent heavy metal problems should be incinerated and dried before comprehensive utilization; Dredged sludge that meets the Pollution Control Standard of Agricultural Sludge should be combined with the construction project of the coastal zone on both sides of the strait, and a park should be built nearby to build a coastal ecological landscape zone.

  3. Strengthen the optimal operation of water resources. Accelerate the construction of Hanjiang Rongjiang Lianjiang Lianjiang connectivity project to ensure that it will be completed and put into operation before the end of 2019. Formulate the operation scheduling scheme of water system connection project, establish the response mechanism of water resources scheduling and water quality change, and scientifically optimize the scheduling of water resources in eastern Guangdong. Further coordinate the water resources in the whole Hanjiang River basin, scientifically optimize the dispatching of Mianhuatan, Gaopi and other water control projects, increase the discharge in dry season, and ensure that the Fengjiang Tunnel Diversion Project and Rongjiang Guanbu Diversion Project can maintain the ecological water supply with a flow of more than 5 cubic meters per second in dry season, so as to give full play to the ecological and environmental benefits of the Hanjiang Rongjiang Lianjiang Lianjiang Connecting Project.

  (five) to combat environmental violations as the focus, and comprehensively improve the level of environmental supervision.

  1 Strengthen environmental supervision and law enforcement. Seriously investigate and deal with environmental violations such as unapproved construction, abnormal use of pollution control facilities and illegal discharge, leakage and excessive discharge. Regularly organize special law enforcement actions in heavily polluting industries such as electroplating, pickling, bleaching and dyeing, printing and dyeing, and continue to maintain a high-pressure law enforcement trend. The catchment area of the water conveyance channel will be listed as a key supervision area, carpet cleaning and rectification will be carried out regularly, and inspection and law enforcement will be strengthened. Use unmanned aerial vehicles, unmanned boats and other means to timely grasp the illegal sewage discharge along the Fengjiang River, Chaoshuixi River and Wushi Diversion Canal.

  2. Strengthen the whole process supervision of sewage enterprises. Full implementation of pollutant discharge permit, with the goal of improving water quality, for enterprises

  Strictly supervise the types, concentrations, total amount and discharge destination of pollutants specified in the Pollution Discharge Permit. According to the industry, the pollutant discharge permit of fixed pollution sources will be issued step by step to achieve full coverage. Strict punishment and accountability mechanisms shall be established according to law, and it is forbidden to discharge pollutants without a license or not according to the license.

  3 Implement joint law enforcement. Construction of Shantou, Meizhou, Shanwei, Chaozhou, Jieyang environmental protection integration platform and environmental monitoring cooperation, border joint law enforcement, cross-border cross-border law enforcement, environmental emergency linkage and other mechanisms to promote the formation of unified law enforcement standards. Strengthen the joint law enforcement of departments, and the county-level environmental protection, public security, industry and commerce, safety supervision, electricity, water supply and other departments in the basin will carry out joint special actions at least once every quarter to rectify water pollution enterprises in key areas.

  Severely crack down on environmental crimes. Establish a law enforcement linkage mechanism between environmental protection departments and public security organs, strictly implement the Environmental Protection Law of People’s Republic of China (PRC) and the Judicial Interpretation of Environmental Pollution Crimes issued by the Supreme People’s Court and the Supreme People’s Procuratorate, improve the linkage mechanism between administrative law enforcement and criminal justice, and strengthen cooperation between environmental protection, public security and supervision departments. Strengthen the cooperation between environmental protection and industrial and commercial departments, give full play to the role of the Provisional Regulations on Enterprise Information Publicity, and implement joint punishment for enterprises that violate environmental laws.

  (6) Focusing on the overall management and development of river basins, and comprehensively improving the living environment and green development level of river basins.

  1 Coordinate river basin management and land development. We will promote a new financial model of river basin management, which integrates water environment management with ecological restoration, land development and investment and financing, and promote the appreciation of surrounding land with the improvement of water environment quality. A certain proportion of the proceeds from land improvement and appreciation after remediation should be used for comprehensive river basin management. Combine water control with urban renewal and transformation, and promote the overall improvement of urban quality and the improvement of urban and rural appearance through water control. Adhere to water control first, pay attention to people’s livelihood, harmony between people and water, be green and low-carbon, promote the construction of low-carbon ecological demonstration zone with the improvement of water environment quality, and strive to build a water control pattern integrating water ecology, water environment and water landscape.

  2. Coordinate water environment management, industrial development and water culture construction. Give full play to the advantages of location, resources, tradition and scale in Chaoshan area, optimize the industrial spatial layout, promote transformation and upgrading, and form a number of green products with high added value, high technology content and great market potential. Taking Hanjiang River, Lianjiang River and Rongjiang River as green water system ties, the comprehensive improvement of rural residential ecological environment is combined with the construction and restoration of the ancient post road in South Guangdong and the development of rural tourism, so as to promote the improvement of rural appearance and economic development along the ancient post road, create the characteristic culture of Chaoshan water town, and build a town that meets the requirements of ecological environment protection and reflects the regional cultural characteristics of Chaoshan.

  3 coordinating pollution control and water control work. Coordinate and promote the construction of water conservancy facilities such as pollution control, flood control and drainage, as well as the utilization and development of water resources such as water supply, irrigation, power generation and shipping, and simultaneously consider and coordinate the construction of environmental protection facilities and water conservancy projects. Coordinate the relationship between upstream and downstream, left and right banks, main tributaries, scientifically dispatch and optimize the allocation of water resources in this basin and outside. Comprehensively promote the construction of water-saving society and promote the sustainable utilization of water resources.

  Fourth, safeguard measures

  (1) Strengthen organizational leadership.

  The provincial government has set up a leading group for the construction of Hanjiang Rongjiang Lianjiang water system connection project, which is responsible for the overall coordination of the project. The Provincial Environmental Protection Department regularly organizes communication and docking among the cities in the basin, coordinates and solves the outstanding problems existing in the remediation work, and promotes the cities in the basin to accelerate the remediation work in accordance with the requirements of "systematic water control, wall chart operation, four-source governance and joint law enforcement". Cities and counties (cities, districts) at all levels in the basin should establish corresponding coordination mechanisms to jointly promote governance and ensure the unity of government decrees, synchronization and task implementation. Cities in the basin should adhere to the principle that the "number one" should personally take overall responsibility, be in charge of specific leadership and coordinate in all directions to ensure that responsibilities, measures and inputs are in place; It is necessary to speed up the implementation of wall chart operations, implement information sharing for rectification, and adhere to the "one map" to the end.

  (2) Implementing the responsibilities of all parties.

  Implement a hierarchical responsibility system. According to the deployment of the provincial government, the relevant departments of the province should strengthen the overall coordination, supervision and guidance of pollution control work, and regularly publish the progress of remediation work to promote the implementation of responsibilities. The municipal governments in the basin are responsible for the implementation of this plan, so it is necessary to strictly and synchronously implement the Water Environment Comprehensive Improvement Plan of Lianjiang Basin (2014-2020) and the Water Quality Protection Plan of Hanjiang Basin (2017-2025) to ensure the completion of all tasks and objectives. Chaozhou and Jieyang should speed up the renovation work in accordance with the requirements of new water control objectives and time nodes.

  (3) Do a good job in ensuring funds.

  The relevant departments of cities and provinces in the basin should actively strive for the relevant special funds and policy support for the prevention and control of water pollution in the central government. The provincial finance department gives financial support to the water environment improvement in Rongjiang and Fengjiang River basins according to the Lianjiang River basin improvement policy. Increase the collection of sewage and garbage disposal fees, and appropriately adjust the collection standards. Strengthen cooperation with China Development Bank, Agricultural Development Bank and other financial institutions, and make full use of low-cost, medium-and long-term relevant special loans to invest in water environment improvement projects. Use the model of cooperation between government and social capital (PPP) to attract social funds to invest in water environment management, formulate policies to encourage rural sages and entrepreneurs to donate water pollution control facilities, and solve the construction fund gap through multiple channels. Study and establish the ecological compensation system for the upstream and downstream of Lianjiang Rongjiang Lianjiang River system.

  (4) promoting the participation of the whole people.

  Intensify the publicity on the environmental management of Rongjiang River in Hanjiang River, raise public awareness of environmental protection, and guide the public to support the prevention and control of water pollution. Give full play to the supervisory role of Party representatives, deputies to the National People’s Congress, CPPCC members and the news media, and form a supervisory mechanism in which the whole society participates extensively. Give full play to the role of rural regulations and grassroots organizations, guide villagers’ environmental behavior, and cultivate good rural environmental habits. Implement the system of environmental social supervisors and environmental volunteers. Cities in the basin should set up an "environmental violation exposure desk" on the relevant official website to publicly expose typical cases of environmental violations. Establish a reward system for environmental complaints and reports, and encourage the public to "take pictures" of pollution phenomena.

  (5) Strict evaluation and accountability.

  The Provincial Environmental Protection Department regularly evaluates the implementation of this plan in the cities in the basin, and the evaluation results are submitted to the provincial people’s government, which is included in the important content of the provincial environmental protection inspectors in the cities in the basin, as an important basis for the assessment of environmental protection responsibilities in the cities. The responsible units and persons who fail to implement the tasks, do not work effectively, make no progress in governance, and have no obvious effect shall be given quantitative accountability in strict accordance with the regulations. Those who fail to complete the annual objectives and tasks due to ineffective work and lack of performance of duties shall be investigated for the responsibilities of relevant units and personnel according to law and discipline. For areas that fail to complete the remediation objectives and tasks on schedule, they shall be strictly controlled in terms of emission control indicators of major pollutants, special subsidies for environmental protection, and arrangement of construction land indicators.

  V. Key projects

  (1) Speed-up project of environmental protection facilities.

  The town has built a sewage treatment plant, and there is no direct discharge of sewage along the water conveyance channel. Improve the sewage collection pipe network, build and expand backbone sewage treatment plants and domestic waste treatment facilities, build sewage recycling and sludge disposal facilities, upgrade the sewage treatment plants, and continuously improve the pollution reduction effect of pollution control facilities. There are 166 major sewage treatment projects listed in Schedule 2 of this scheme, with an additional treatment capacity of 169.05 million tons/day and an additional sewage pipe network of 17,458 kilometers, and 20 garbage treatment projects listed in Schedule 3.

  (2) Industrial agglomeration upgrading project.

  All heavily polluting enterprises enter the park to realize industrial intensive development, centralized pollution control and unified supervision. A total of 3 textile printing and dyeing environmental protection comprehensive treatment centers, 1 electroplating and pickling base, 2 preserved fruit environmental protection comprehensive treatment centers and bamboo shoot deep processing waste comprehensive treatment centers will be built, and sewage treatment facilities and central heating facilities will be provided. Six major projects, as shown in Schedule 4.

  (3) remediation project for black and smelly rivers.

  "One river, one policy", fully realize that the river is not black and smelly. We will comprehensively promote the comprehensive improvement of black and odorous rivers in urban built-up areas, systematically implement water surface cleaning, dredging and clearing obstacles, draining running water, ecological river banks, greening and beautifying, hydrophilic landscapes and other projects to eliminate black and odorous rivers and continuously improve the water environment carrying capacity of the basin. There are 69 major projects, as shown in Schedule 5.

  (4) Water quality assurance project.

  Treat point source and control non-point source to ensure the water quality safety of water conveyance channel. Sewage treatment plants and supporting facilities will be built along the water conveyance channels of Fengjiang, Chaoshuixi and Wushi diversion canals. There are 44 major projects. See Table 6 for details.

  (5) Supervision capacity improvement project.

  Give equal attention to water quantity and quality, and comprehensively improve the ability of environmental supervision. On the basis of the existing automatic water quality monitoring network, automatic water quality monitoring stations are added at the deep pit section at the cross-city junction of Fengjiang River, the mouth of Fengjianghe River, Longshi Bridge Gate at the North River of Rongjiang River and Haimenwan Bridge in Lianjiang River, and the capacity of flow monitoring is increased at each station. Cross sections are set up at Luhe and Jiexi in the upper reaches of Rongjiang River to regularly monitor the upstream water inflow. There are 6 major projects, as shown in Schedule 7.

  This scheme will be implemented as of May 1, 2018.

  Schedule: 1 Table of remediation scope; List of key sewage treatment plants and supporting pipe network projects; 3. List of key garbage disposal facilities; 4 list of industrial agglomeration upgrading projects; 5. List of remediation projects for black and smelly rivers; 6 water quality assurance project list; 7 list of projects for improving supervision capacity (omitted)

Peng Qinghua emphasized that     Taking epidemic prevention and control as the most important task at present, we should make concerted efforts to win this war without smoke.

On January 27th, Peng Qinghua, Secretary of the Provincial Party Committee, went to Mianzhou Community, Gongqu Street, Fucheng District, Mianyang City to inspect and supervise the prevention and control of pneumonia infected by novel coronavirus. In the community service center, Peng Qinghua carefully checked the personnel prevention and control system ledger and visited the summary table.

On January 27th, Peng Qinghua, secretary of the provincial party committee, led a team to Mianyang City to inspect and supervise the prevention and control of pneumonia infected by novel coronavirus. He stressed that it is necessary to thoroughly study and implement the spirit of the important speech delivered by the Supreme Leader General Secretary at the Standing Committee of the Political Bureau of the Communist Party of China Central Committee Conference, resolutely implement the various arrangements of the CPC Central Committee and the State Council on epidemic prevention and control, take epidemic prevention and control as the most important task at present, strengthen joint defense and control, prevent and treat the epidemic by groups, resolutely curb the spread of the epidemic, and win this blockade war without smoke.

On January 27th, Peng Qinghua, Secretary of the Provincial Party Committee, went to Mianzhou Community, Gongqu Street, Fucheng District, Mianyang City, to inspect and supervise the epidemic prevention and control work, and made video connection with the returnees from the epidemic areas who were isolated at home to ask about their living conditions and practical difficulties to be solved.

Community is at the forefront of grass-roots governance and the front line of epidemic prevention and control. Peng Qinghua came to Mianzhou Community, a "10,000-person community" under the jurisdiction of Gongqu Street in Fucheng District, to inspect and supervise the implementation of joint prevention and control. When he looked through the personnel prevention and control system account and visited the summary table of the arrangement in the community service center, the staff said that "they have been on duty all day and checked the people coming and going in the epidemic area door by door". Peng Qinghua affirmed this and made video connection with the returnees in the epidemic area who were isolated at home to ask about their living conditions and practical difficulties that need to be solved. Peng Qinghua said: General Secretary of the Supreme Leader and the CPC Central Committee attach great importance to the prevention and control of epidemic situation and are very concerned about people’s lives, health and safety. On the first day of the Lunar New Year, the General Secretary of the Supreme Leader presided over the Standing Committee of the Political Bureau of the Communist Party of China Central Committee meeting to re-study, re-deploy and re-mobilize the epidemic prevention and control work. As long as everyone is firm in confidence, in the same boat, scientific prevention and control, and precise policy, we will certainly win the epidemic prevention and control war. He hopes that the people who observe at home will understand, support and actively cooperate with the epidemic prevention and control work. At the same time, he also requires street community cadres to do a good job in the life service of the people who observe at home, do everything possible to solve their material supply and practical difficulties, and do a good job in psychological counseling so that they can fully feel the warmth of society and have a peaceful and healthy Spring Festival.

The community health service station undertakes the functions and responsibilities of pre-examination and triage of fever patients. Peng Qinghua had a cordial conversation with the family doctor who worked there, and asked in detail about emergency duty, diagnosis and treatment, and health knowledge propaganda during the festival. He pointed out that rural areas, communities and families are the focus of current epidemic prevention and control. It is necessary to implement grid and carpet management, adopt information technology, carry out full coverage investigation, dynamically grasp the number and flow direction of people from high-risk areas, strictly implement the system of isolated observation at home, prevent the epidemic from being imported, spread and exported, and be a good "gatekeeper" for people’s health. The prevention and control of epidemic situation is closely related to the life safety of every resident, and every resident can also play a role. It is necessary to guide urban and rural people to develop good health habits, enhance their awareness of self-protection, go out less, wash their hands frequently, wear masks, and do not participate in group dinners and gatherings, and pay attention to avoiding cross-infection among family members.

On January 27th, Peng Qinghua, secretary of the provincial party committee, went to Mianyang City Center for Disease Control and Prevention to inspect and supervise the epidemic prevention and control work, and learned about the reserve and deployment of medical protective masks, disinfectants, logistics support equipment and other materials in the medical emergency materials warehouse.

On January 27th, Peng Qinghua, secretary of the provincial party committee, went to Mianyang CDC to inspect and supervise the epidemic prevention and control work, and listened to the report on the epidemic prevention and control work in Mianyang.

In Mianyang City Center for Disease Control and Prevention, located in Mianyang High-tech Zone, Peng Qinghua walked to the medical emergency materials warehouse to learn about the storage and deployment of medical protective masks, disinfection drugs, logistics support equipment and other materials, listened to the report on epidemic prevention and control in Mianyang City, and visited and sympathized with medical workers. Peng Qinghua emphasized that Mianyang is the second largest city in our province, and it is also the throat of going north to Sichuan. Life is more important than Mount Tai, epidemic situation is the command, and prevention and control is the responsibility. The municipal party committee and municipal government must shoulder the responsibility of prevention and control, keep the safety of the masses in mind, fully implement the deployment requirements of the CPC Central Committee, the State Council and the provincial party committee and government, and earnestly fulfill the responsibility, responsibility and responsibility of defending the land. It is necessary to reserve epidemic prevention materials through various channels, increase market supply, and strive to meet the needs of the people, especially to give priority to the needs of frontline medical personnel. It is necessary to strengthen publicity and guidance, respond to social concerns in a timely manner, solve doubts and doubts in a timely manner, and clear up rumors in time to create a good environment for scientific and orderly prevention and control. The epidemic situation is an examination question, so cadres at all levels should answer it well. Everyone should stick to their posts and take the lead, practice their initial mission in the front line of epidemic prevention and control, and resolutely protect people’s health and life safety.

Provincial leaders Wang Minghui and Wang Yihong, responsible comrades of relevant departments directly under the provincial government participated in the inspection and supervision. (Reporter   Zhang Shoushuai   Photography   Ouyang Jie)

Online Cinema: Opening the "Parallel Space" of the Movie World

Wen | Mirror Entertainment, author | Liang Jialie, editor Zhang Fengyi

"In 1995, the" Red Fan District "established the Spring Festival file, and now I have participated in the first Spring Festival file of online movies, which is quite meaningful to my own film life." In an interview, director Tang Jili expressed his special feelings about this year’s online release of new films and his participation in online Spring Festival archives.

This year’s Spring Festival is a bit special.

Today, seven Chinese New Year movies, including Detective Chinatown 3, Hi, Mom and A Writer’s Odyssey, have been launched in major theaters one after another. At 13: 47 this afternoon, Detective Chinatown 3 broke the record of 1.458 billion yuan on the first day of the 2019 Chinese New Year movie, and a new single-day box office record for China movies was set.

At the same time, the diary of making a fortune directed and starring by Song Xiaobao and two new films of The Legend of Shaolin Temple directed by Tang Jili and starring Wang Baoqiang and Dahong Ni have also logged into iQiyi at 10 o’clock this morning.

When recalling the origin of the concept of Spring Festival stalls, Tang Jili mentioned that cinemas were closed during the Spring Festival before 1995. At that time, because "Hongfan District" sold so well, cinemas were opened during the Spring Festival. Because of a small episode, there will be an attractive effect for high-quality filmmakers in the next 20 years.

The first "Spring Festival" in the online movie market came suddenly and pleasantly.

The proposal of "celebrating the New Year on the spot" this year has given many young people who don’t go home for the New Year a chance to get rid of the soul torture of "being urged to marry by all kinds". At the same time, during the seven-day long holiday of the Spring Festival, they also have more disposable entertainment time.

On social platforms, discussions about "what to do at home during the Spring Festival this year" come and go … Apart from exercising, reading, studying and playing games, many people said that they would take this opportunity to clean up their homes and improve the "house quality"; There are still people who want to be exquisite "dry rice people", even if their cooking skills are not enough, they must put together; Among many homebody games, Switch and online werewolf killing are favored; Of course, if you are a migrant worker who has been busy for a year, it may be most desirable to lie quietly on the sofa.

In addition to punching in all the dramas that haven’t been finished yet, this year, many people have chosen to nest on the sofa and open a new online film …

From 2012 to 2021The online schedule has finally "laid hands on" the new film at the cinema level.

In the Spring Festival file where the audience’s demand for watching movies soared, the three major video websites of Aiyouteng jointly launched the online Spring Festival file. In fact, the scheduled operation of video platforms in the film field has a long history.

At the end of 2012, iQiyi launched the concept of "Movie Network New Year File". At that time, the second part of Xú Zhēng’s "Embarrassment" series "Too Embarrassed for People" was launched on the line of iQiyi shortly after it was released in the cinema. However, at that time, the video platform combined the online release of cinema films with important schedules, more for the sake of attracting users’ attention.

Later, the scheduling operation was used more and more skillfully, and the deployment of important movie schedules by video websites basically became the norm. In 2019, both iQiyi and Tencent Video launched "online summer files", among which iQiyi launched cinema movies such as Alita and Munich, and online movies such as Chen Xiang’s 6: 30 Building. At the same time, more than 100 movies including science fiction and main theme were gathered in the "Summer Brush File" area of the station.

A few years ago, there was still a window period between new cinema films released online and cinemas, and there were not many cinema-level films released exclusively online. However, this situation was reversed in 2020.

In February, 2020, the movie "Flying Dragon Crossing the River" starring Donnie Yen was launched in the form of PVOD (single-chip payment). Since then, films such as Spring Tide, Spring River Plumbing, Mr. Monster and Cold-blooded Feast have started the tide of online single-chip payment distribution.

Under the influence of the epidemic, film and television companies have regarded online distribution as one of the key points in the next stage at forums such as the Shanghai Film Festival and the press conferences of major film companies in the past year.

This is not a helpless move in a special period. After online movies have cultivated enough market space, many users who know movies have become accustomed to opening video platforms to find a good movie, and many traditional filmmakers have gradually established their trust in online distribution, the epidemic has actually only played a catalytic and accelerated role. Even without the influence of external objective factors, good movies will embrace online on a large scale sooner or later, and it is only a matter of time.

In 2021, the emergence of online Spring Festival files became this turning point. The two films "Diary of Making a Rich" and The Legend of Shaolin Temple are not losing new cinema films, which shows that the industry is optimistic about this new distribution channel. In order to make this historic online Spring Festival file play a greater role, three video platforms made a joint promotion.

In fact, since last year, the simulcast mode of several video platforms has been applied to individual single-chip paid films, such as "Chen Xiang’s Folk Master at 6: 30" which was released in iQiyi and Youku at the same time, and "Mr. Monster" which was released in PVOD mode in three head video platforms at the same time.

The goal of this alliance of the three platforms is to make the concept of online Spring Festival archives truly land, and let online distribution enter a new stage of scheduled, large-scale and systematic output. Behind this is the determination of streaming media to create a new market for film practitioners online.

It can be imagined that after the scheduled operation of video websites has changed, the films released online in the future can choose the featured and differentiated online schedule more freely. This means that many films will no longer have to be delayed because of the scheduling problem, which will affect the return of funds, and small and medium-sized films can also open up differentiated competitive advantages in online distribution.

If the D2C mode (Direct-to-Consumer) is realized, movies may be able to create a "double 11" movie festival on the video platform, just like e-commerce. According to the model of double 11, in recent years, e-commerce platforms have spawned numerous shopping festivals, such as "618", "Good Things Festival" and "New Year Festival", which are almost three days long and five days long. As long as there are more online movies in the future, video websites can create more online schedules and movie festivals like e-commerce platforms.

A new TO C scene that makes more movies "look up"

In 2020, there will be 78 online movies with over 10 million accounts on the three major video platforms, among which only iQiyi owns 42 online movies with over 10 million accounts.

Nowadays, online viewing is more convenient, the scenes are more abundant, and the viewing technology is constantly improving. For example, iQiyi has loaded new technologies such as 4K, Dolby Horizon HDR, Dolby Panoramic Sound, iQiyi HDR and ultra-high frame rate in the "Super Cinema", and these advantages are constantly deepening the potential of the online movie market.

The reason why the streaming media platform can promote online distribution to such a high volume in a year or two is that it meets the needs of the audience, and at the same time, the online distribution channel is essentially needed by the film market.

Nowadays, under the "parallel scene" where online and offline work together, it is most important to let the right film be released in the right scene. For example, Operation Red Sea The Wandering Earth and other heavy industries, big special effects, and large-scale movies, as well as My People,My Country, which are more likely to arouse the "national sentiment", are more suitable for cinema release, while light-weight movies such as Spring Tide and Spring River Plumbing, which are relatively low in cost and more suitable for long-term fermentation, are now more selected for online release.

The strengthening of the head effect in the cinema market has brought a more intense competitive environment. Even though the box office explosions and dark horses are exciting, there are many films below 10 million box office. In this context, the online distribution channel constructed by the video platform undoubtedly provides a new breakthrough opportunity for the middle and tail films.

The maturity of the online distribution business model provides a strong guarantee for the film side to generate income. In 2020, Iqiyi became the first video platform in China to show movies in PVOD mode, which made online distribution in addition to sub-accounts, and added the same TO C mode as offline movie tickets. This new business model is oriented to the movie value itself, and it is also a long-term cultivation of online movie users’ consumption habits.

According to the latest data from Hub Entertainment Research, the PVOD model is being welcomed by young consumers, and more than 60% of the respondents (aged 18-34) said that they might pay for the latest release of movie on demand. This also indicates that the PVOD model will become an important carrier for the film to achieve profitability and feed back the content creation at present and in the future.

The online distribution channels constructed by video platforms such as iQiyi not only bring a new choice and possibility for the diversified content in the film market, but also provide a new exhibition stage for film creators.

Online distribution with multiple loads can bring new channels for new directors to reach the audience. As Tang Jili said: "Many young directors may not be able to get on the cinema, which has a great publicity cost, and with the network platform, it can help train more young filmmakers of a new generation."

"Butterfly Effect" of Brand Operation

Whether it is the continuous increase in the number of new films released on the network of Aiyouteng’s three platforms, or the new scene of TO C created by iQiyi in PVOD mode, or the gradual evolution of online distribution in the whole film industry, it is the driving force for the ecological formation of online distribution.

In this process, the branded operation of online distribution channels is also a sign that the market is moving towards a mature stage. Although online distribution has just started, it may be too early to discuss the brand operation of online cinema, but the forward-looking video platform has consciously launched its own online cinema brand and cinema brand.

After all, for the whole film industry, online distribution is the general trend. In the future, if the video platform wants to gain the core competitiveness in the online distribution market, the brand operation ability is an indispensable link. Therefore, after forming their own barriers in the field of variety and drama, the video platform is now forming an early brand division in the film field.

In 2020, when more than 10 new films such as Spring Tide, Spring River Plumbing, Marriage Story, We Never Give Up and Journey were released, iQiyi emphasized its online cinema brand "Super Cinema".

Ren Xiaoxiao, a producer in The Legend of Shaolin Temple, mentioned in an interview recently that video platforms all want to build a super cinema brand, which actually reflects the service requirements of network users, including but not limited to audio-visual quality. The audience’s appetite is always "sharp", and the video platform needs to meet the requirements of the audience for "pioneer" and innovation through brand operation.

Perhaps, this brand operation is an initial point, which will realize a "butterfly effect" in the dynamic system of the film market.

It can be imagined that when more and more high-quality films break the ceiling of revenue through online cinema brands, the divergence of brand effect will attract more users to choose online viewing, and drive more industry practitioners to re-examine the online value and participate in it.

This will be a process of continuously attracting partners and talents for online distribution. When this magnetic field accommodates more and more high-quality practitioners, it will have a positive impact on the improvement of network content quality and the breakthrough of users and industrial scale.

Just as the cinema market has developed for many years, there have emerged cinema companies such as Wanda Cinema, Dadi Cinema and United Cinema. They have stimulated the movie-watching needs of fans by virtue of brand image building, and also attracted a large number of fixed fans and partners through their own hard power. The growth and scale expansion of these cinema brands have naturally become one of the driving forces for the development of the film industry.

Judging from the current development of online distribution, several video platforms are more similar in business model and brand operation.

In the process of absorbing cinema-level new films, the penetration of each platform into the film industry may be different, but from the perspective of development track, the biggest difference in the future may come from the number and variety of single-chip paid films on the platform.

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In the face of the proposal of "celebrating the New Year on the spot", the three platforms quickly launched the online Spring Festival file in 2021. This high-speed coping ability was precipitated in the process of deepening the online film market, and what was revealed behind it was the trust and consensus between online and offline, and the filmmakers in the whole industry.

If the centralized delivery of high-quality new films in the online Spring Festival can make the market see the content cohesion and production capacity of online movie-watching brands and the potential of offline market in PVOD mode, then the online distribution channel is bound to go to more filmmakers.

Nowadays, online distribution has become a new slogan of "the future can be expected" on a global scale. This is inseparable from the accidental factor of epidemic, and also from the continuous efforts of streaming media online movie market and distribution ecology, such as the launch of PVOD model and the branded operation of online cinemas, which are all "building a foundation" for this growing market.

Nowadays, the film market has entered a new stage of the development of cinema and online double-line, which are intertwined in parallel and bring a brand-new chemical reaction to the whole industry in the integration.

Rome was not built in a day, but the online movie market is also accelerating in its own way under the scheduled operation and brand operation.

More exciting content, pay attention to titanium media micro-signal (ID: taimeiti), or download titanium media App.

Interview with director Gao Xixi: Many domestic dramas are not grounded and have no life atmosphere.

  Beijing, June 23rd (Yuan Xiuyue) Soldiers used to be one of Gao Xixi’s most important identities. In his most popular TV series, many of them are based on soldiers, such as Historical Sky, Happiness Like Flowers and A Bloody Sky. But now, how to shoot a good soldier has become a problem he has to think about.

  Recently, he put the story of "Eight Sons Joining the Army" on the big screen, because he was under a lot of pressure because it was a true story or a story from his hometown. Recently, Gao Xixi accepted an exclusive interview with a reporter from Zhongxin. com, and talked about his understanding of a series of new phenomena such as traffic, IP and suspended drama as a director.

  Talk about movies

  The main theme is not equal to not looking good.

  In southern Jiangxi in 1930s, a mother sent all her seven sons to the Red Army and went to the front of the battlefield. However, the war was ruthless, and six of the brothers died one after another, leaving only the eldest brother Yang Daniu.

  Man Zai, the youngest brother, found the eldest brother’s army with a passion and became an ordinary soldier. But he didn’t expect that it was not so easy to become a real soldier.

  This is the plot in the movie Eight Sons, which is adapted from a real history: during five "counter-encirclement campaigns", the old man Yang Rongxian of Ruijin, Jiangxi sent all eight sons to the front, and finally they all died on the battlefield.

  Gao Xixi first learned this story because of the tea-picking drama Eight Sons Joining the Army. However, when preparing for shooting, he did not copy the characters of tea-picking drama, but looked for inspiration from historical materials and dug up more details. The script was changed to more than a dozen drafts. In his view, the real power is infinite, so that the audience can feel that this happened and resonate with it.

  Since the project of Eight Sons, many people have called it the main theme film. Gao Xixi thinks that the main theme can also be beautiful, like many foreign war movies, it is not their main theme. "Presentation is very important." Gao Xixi said, so when filming Eight Sons, he thought it was not enough to talk about the mother sending her children to the battlefield, but also the growth of a character, who was an 18-year-old full cub.

  Gao Xixi once said that he was born a storyteller. As his daughter grows up, he also hopes that her can become an audience of his stories, including this Eight Sons. Therefore, he wants to show this film to young people and let them know the meaning of "hero".

  "This is actually a good-looking blockbuster." He said that in addition to showing the authenticity of the war, he also wanted to convey the warmth between mother and son and the feelings between brothers.

  Talk about TV series

  Some dramas are just ungrounded.

  June 16th is Gao Xixi’s 57th birthday, which was spent in the roadshow of Eight Sons. This year is still a busy year for him. Recently, he is shooting the TV series Power and Profit. In the past Shanghai TV Festival, he also served as the chairman of the jury of the Magnolia Award.

  From 1994 to now, Gao Xixi’s creation has never stopped, but in recent years, he can feel the changes in the film and television environment more and more.

  There are fewer and fewer viewers in front of the TV. Even when he watches videos himself, he turns on his computer or IPad. The film and television industry is booming with traffic and big IP, although he doesn’t quite understand what IP refers to now. Not long ago, he berated young actors for being afraid of suffering when filming, and he also went to a hot search. But as a director, he can’t throw all the pots to the actors.

  At the Shanghai TV Festival, when asked about the poor acting skills of the streaming stars, Gao Xixi said that the director was to blame for this phenomenon. "Because the works are presented by the director himself, if you want to compromise, then you have to bear other problems."

  Some network platforms tend to flow, and Gao Xixi thinks that he can understand from a market perspective. The environment is changing and he is trying new things. But when the network platform told him to have a "network sense", he was still a little confused.

  It took several years to prepare, and the time for filming slowly has passed. The pace of domestic drama creation is accelerating, but the number of good works does not seem to increase, especially the "suspended drama" with realistic themes frequently appears.

  Gao Xixi said that at the time of Magnolia Awards, he could see that some TV dramas were very ungrounded. An ordinary IT practitioner lived in a house wearing clothes that were totally out of line with his status and situation. Although it was beautiful, it had no life flavor.

  This reminds him that when he started filming "Ten Years of Marriage", many plots in the play really happened between him and his wife, and he also studied the scenes in the play again and again, trying to restore a primitive state of life.

  Talk about actors

  Dahong Ni is "unique"

  Gao Xixi has a close relationship with the Magnolia Award. Since New Shanghai Beach, he has been nominated for the Magnolia Award for Best Director for three times. Gao Xixi, who became the chairman of the jury this year, once claimed to be "drumming in his heart", because the creators of each work are acquaintances, and he always feels easy to offend people, and he is also shot while lying down.

  At the meeting of the judges, he once said that the intuitive feeling of the Magnolia Award was that the selection criteria were constantly improving. This is also reflected in the final result — — Dahong Ni and Jiang Wenli won the Best Actor and Actress.

  For Dahong Ni’s performance, Gao Xixi described it as "unique". The role of Su Daqiang can make everyone feel familiar, just like people around him.

  In the past two years, the topics of "the plight of middle-aged actresses" and "the Mesozoic actresses are green and yellow" have repeatedly sparked heated discussions. Gao Xixi has a different understanding of this. He believes that Tsing Yi has been scarce since ancient times, and it is not easy to find an actress who can support a big drama now. Many actresses have been on fire for a few years, and few can really stay. There is also the problem of presentation. Some actresses can play at a certain age, but if they play from 18 to 80, it will be a little difficult.

  From Deng Chao and Sun Li to Yin Tao and Chen Jianbin, Gao Xixi’s works have won the fame of many actors. When it comes to the criteria for choosing actors, Gao Xixi said that he is more concerned about the degree of matching with the role. Just like Liu Duanduan in Eight Sons, he took a fancy to the childishness of the actors, which is very similar to that of Manchu. In the recent film "Power and Profit", it is also the acting school of Yishui, Jiang Wenli, ZhangFeng yi, Guo Xiaodong … …

  As for what he will shoot later, he admits that he has always had a "heroic dream" and may also shoot heroic works. (End)

Can "Gemini Man" or a theater with a loss of $75 million be upgraded?


Special feature of 1905 film network With the release of, the slogan of "recognizing frames and watching movies" three years ago was shouted again.

According to the number of frames, there are three categories of this film in China: 24 frames, 60 frames and 120 frames. The 120-frame version is divided into two versions: Dolby Cinema which can play 2K definition and CINITY Cinema which can play 4K definition.


Both the cinema and the audience are expecting the performance of this film. But the day after its release, Ang Lee’s new film dropped from the single-day box office champion to the third place. The proportion of film arrangement on Monday also fell below 20%.


Someone has calculated an account for this action film with an investment of $140 million: judging from the current global box office revenue, Gemini Man may eventually lose $75 million. Among them, the estimated 200 million RMB box office in China has been regarded as the support of domestic audiences and cinemas for "An Shu" to make movies with heart.

On the second day of its release, Gemini Man fell from the single-day box office champion to the third place.

At present, there are 30 CINITY cinemas in China that can show 120 frames, 4K and 3D versions of Gemini Man. Three years ago, there were only one cinema in Shanghai and one in Beijing that could show the highest standard version, and the screening equipment was dismantled after the film went offline and was not used for long-term cinemas. 

Before "Gemini Man" this year, CINITY version has been produced, and it enjoys a separate ranking number, which ranks alongside IMAX and China Giant Screen.

More and more subdivided screening types and different cinema formats have made the screening market blossom, and the construction of cinemas is quite hot. Among many new cinemas, IMAX Hall and Dolby Cinema have become standard. So is it possible for Gemini Man to be regarded as a tipping point, so that the emergence of new cinemas will become a breakthrough in the next round of cinema upgrading and screen number growth?

"Twenty years ago, when I first entered the business, we only had 1,800 effective screens. The annual box office of China movies is less than 900 million, and most cinemas are closed. " Yu Dong, president of Bona Film, who started from distribution, said that the development of China films in the past 20 years could not be separated from the hard work of the whole industry of production, distribution and projection.

He believes that in today’s era, there must be a new format to invite the audience back to the cinema from the hands of short videos: "At this time, we are facing the impact of the small screen era and the challenges brought by massive videos. If the cinema does not strengthen its theater effect, we will be overwhelmed by these massive short video small screens."

In fact, the last round of "self-help action" in cinemas happened to be 10 years ago. The release of "IMAX3D" has made 3D movies extremely popular, and people have entered theaters one after another. It is even harder to get a ticket for this visual blockbuster version of IMAX 3D. A cinema investor recalled that in 2007, there were only 82 3D screens in China, and in August 2009, the number increased to 330, which was surprising: "At the end of 2009, there were more than 600 3D screens in China, while there were only more than 1,000 3D screens in Asia at that time, and China accounted for more than half." 

It is understood that the ordinary screen plays 3D movies because the brightness is not enough, so it is necessary to increase the power of the projection lamp, but it is easy to cause the xenon lamp to be damaged due to too high load. Therefore, when showing 3D movies, cinemas often choose metal screens with brightness coefficient above 2.0. Many screens in those days were not metal screens, so it is urgent to upgrade if you want to show 3D movies.

With the popularity of Avatar, many studios have been upgraded. Some insiders recalled the impact of Avatar screening on the domestic screening industry: the screening equipment in first-tier cities has already led the market. The popularity of Avatar, the box office profit created by the 3D version, and the first domestic 3D martial arts film of Avatar, these three reasons made the second and third tier cities with slightly backward hardware conditions complete the hardware upgrade of cinemas. 

After that, China also entered a period of rapid growth in the number of screens. By 2018, the number of screens in China has reached 60,000, of which more than 50,000 can show 3D movies. It can be said that the chain reaction triggered by a film has accelerated the upgrading and development of the whole industry several times.

"Billy Lynn’s Long Halftime Walk" promotes cinema upgrade.

 

Since the screening of Billy Lynn’s Long Halftime Walk, we seem to have seen a new round of cinema upgrade. In 2016, when this 120-frame, 4K and 3D film was shown in the Mainland, although the highest version only had two screens to show, there were about 20,000 screens that could show the 60-frame version. According to a user on the Q&A platform, the current projection equipment can show 60-frame versions, but many cinemas can only show 24-frame versions because of the old servers instead of projection equipment.

Companies in the field of film projectors and other equipment production also introduced on the Q&A platform: the main requirement for high-format projection is the processing power of the server. At present, mainstream media servers in the digital film industry can support 4K resolution and high frame rate of 120fps, but these two indicators cannot be met at the same time.

Recalling the release and screening of Billy Lynn’s Long Halftime Walk in China, Yu Dong said: "We made a box office of 170 million. Many cinemas have been upgraded, and all the cinemas that can show up to 60 frames have been fully upgraded in that round. " However, he believes that it is difficult to establish a huge screening system with the help of one company. 

This time, the lead is the Chinese film with 120 frames, 4K and 3D platforms, and behind it is the strength of 19 enterprises and institutions. In addition to several major film groups and studios, Huaxia Film’s shareholders also include several major domestic cinema companies such as New Film Association, Lianhe Cinema and Pacific Cinema. Therefore, when Gemini Man was released, it was supported by three cinemas, namely Jinyi, Bona and Wanda. There were 30 screens in China, which could show the highest standard.

Ang Lee and Fu Ruoqing (first from right) appeared in the post-screening activities of Gemini Man.

Fu Ruoqing, chairman of Huaxia Film, said that due to equipment supply problems, 100 screens could not be rolled out as scheduled before the release of Gemini Man, but the cinema has placed an order for 100 CINITY cinemas. He said: "When Gemini Man was released on the 18th this year, CINITY had about 30 screens in 18 cities that could be released on the 18th as scheduled. By the end of October, there will be nearly 50 screens and 100 screens by the end of the year." 

So from the current point of view, in the three years from Billy Lynn to Gemini Man, the studios in China have been upgraded on the digital server. But at present, a CINITY cinema system has reached 5.5 million. For cinemas, the funds are huge. Fu Ruoqing believes that digital projection is a normal digital product in about five to six years. He has a favorable attitude towards the film investment company, the cinema and the film management company to continue to upgrade their projection equipment.

However, the fares of Gemini Man CINITY Cinema, Beijing and Shanghai have reached about 200 yuan; The fare in Hangzhou is higher than that in 100 yuan; Fuzhou even has a special ticket from 50 yuan. For first-tier cities, high-format movies still have high ticket prices.

In this regard, Fu Ruoqing also said that CINITY’s early development costs a lot, and hopes that it will drive down the overall cost in the future: "We also hope that the cost of shooting it by more people will drop, and the overall shooting quality will rise. Therefore, it is also a key thing to improve the overall quality of China’s film industry. I think it should be a very good thing. " It is understood that director Chen Kexin is shooting at a high frame rate.

"China Women’s Volleyball Team" was shot in high frame rate format.

From this point of view, compared with the upsurge of cinema upgrading and construction driven by Avatar, the high screening cost of 120 frames, 4K and 3D cannot be the motivation for the new round of renovation and upgrading of cinemas. But it has a far-reaching impact on the upgrading of screening quality. At the moment when the home entertainment system is constantly upgrading, cinemas really need to develop more top-level audio-visual experiences in order to attract the audience to the cinema.

Media: The controversy of Meicheng mooncakes is not over, and there is also a problem with the mooncakes brought by "Walking with Hui"?

Just as "Crazy Little Brother Yang" was making a lot of noise because of the suspected false propaganda of selling "Hong Kong Meicheng Mooncakes" in the live stream, the controversy about the moon cakes in the live stream continued to ferment. On September 18, some netizens broke the news to reporters that the Macau Portuguese Mooncakes sold in the live stream of "Walking with Hui" were also suspected of having quality problems.

According to the reporter’s understanding, the previously recommended one in the live stream of "Walking with Hui" is called "Macau Portuguese Kee Liuxin Cream Mooncake" sold in the Douyin flagship store of "Portuguese Kee Food Flagship Store", priced at 108 yuan per box. The product packaging shows that the producer of this mooncake is "Macau Portuguese Kee Food Co., Ltd.", and the manufacturer is "Zhuhai Portuguese Kee Food Co., Ltd.", and the origin is in Zhuhai, Guangdong.

However, it is worth noting that according to data from platforms such as Qichacha and Qixinbao, "Macau Portuguese Kee Foods Co., Ltd. is registered in Hong Kong. Although its status is" still registered ", it has not only been" registered revoked ", but also applied for" dormant activity "status on May 31, 2024. According to Article 327A of the Hong Kong Companies Ordinance, a company can decide to conduct a dormant activity through a special resolution, but one of the conditions for the dormant activity is that" the company cannot continue to operate or temporarily suspend operations. "

Through relevant information, it can be seen that the producer of the "Macau Portuguese Keeping Heart Milk Mooncake" recommended by the live stream of "Walking with Hui" in September this year has stopped operating in May this year, which has also caused many consumers to worry about the quality assurance of this product.

According to the reporter’s understanding, "Macau Portuguese Kee Liuxin Milk Yellow Mooncake" products are not only sold through the live stream of "Walking with Hui", but also sold in multiple live stream rooms such as "Make a Friend".

FAW Toyota Crown Land Display: Cost-effective, large space, practical first choice

FAW Toyota, an amazing car.

In terms of price, it is highly competitive, allowing you to own a high-quality SUV without having to pay a high price.

Crown land put luxury two-wheel drive version, the price is only 259,800 yuan, cost-effective.

As a true seven-seater SUV, the Crown Land Display’s spatial performance is even more impressive.

The new Toyota Land is like a reliable partner.

It has a spacious space, like a moving castle, capable of accommodating the trivial and beautiful aspects of life.

Whether it is the daily commute items or the family’s luggage, it can be easily accommodated.

When traveling with the whole family, everyone can find a comfortable spot and never feel tired during a long journey.

The trunk is spacious and can accommodate a large number of luggage and items, providing great convenience for your travel.

Its appearance is atmospheric and stable, showing noble temperament. Strong power and stable handling performance make long-distance travel easy and enjoyable.

The Crown Land Display is equipped with Toyota’s smart electric hybrid dual engine. Not only is it powerful, it responds quickly when starting and accelerating, but also achieves excellent fuel economy.

Whether it is urban roads or outdoor exploration, Crown Land Release can be used with ease.

Crown Land uses space to carry life, chases distance with strength, and accompanies you to start a wonderful life journey.

It will be launched on April 7, and the official map of BYD Qin PLUS EV will be released.

Recently, BYD officially released the official map of its pure electric version of Qin PLUS, and positioned it as a coupe. Obviously, it has sufficient confidence in the appearance, and the new car has been declared in various ways in the Ministry of Industry and Information Technology, and a lot of information has been clear.

In terms of appearance, this official map is basically consistent with the declaration made by the Ministry of Industry and Information Technology. The front face part adopts the latest DragonFace shape of BYD pure electric family. The left and right sides of the thick penetrating chrome-plated strip are connected with the LED headlights of arrow-feather light source, while the center is sunken downwards, inlaid with the logo of Qin characters, and the lower part is decorated in a large area. The front bumper part still retains the trapezoidal lower grille, and the fog light areas on the left and right sides are decorated with quite moving longitudinal air inlets, which seems to be more than the Han EV model as a whole.

On the side of the car body, of course, the new car is exactly the same as Qin PLUSDM-i, and it has the same slip-back line of Qin Pro, which is officially called Longteng slip-back, which looks fashionable. In the rear part of the car, the taillights of the new car have also adopted a more concise shape. The penetrating light strips are deeply embedded in the tailgate cover, and the left and right sides are decorated with sharp red light groups, which corresponds to the avant-garde front, while the rear bumper part is the same as the DM-i model, with large-area guards of the same color, showing a unified design.

In terms of body size, the new car has a circumference of 4765/1837/1515 mm and a wheelbase of 2718 mm, which is basically the same as that of the DM-i model. In terms of power, the previously declared model is equipped with a single motor with a maximum power of 184 HP, which is matched with BYD blade battery. The battery capacity is 71.7 kWh, which can achieve a pure electric cruising range of 600 kilometers under NEDC working conditions, which is quite high in BYD’s models, reflecting the technological progress. According to official news, the new car will be officially released on April 7, and it should be listed soon. What kind of performance can it have in the future is very worth looking forward to.

The US Defense Secretary visited Israel and said that the war will transition to the next stage, from "large-scale fighting to low-intensity conflict."

Israeli Defense Minister galante said in Tel Aviv on the 18th that the Israeli army’s operations in the Gaza Strip will gradually transition to the next stage.

It is reported that US Defense Secretary Austin visited Israel on the same day and met with Israeli Prime Minister Netanyahu and galante to discuss the situation in the Gaza Strip.

At a joint press conference after his talks with galante, Austin said that he had discussed with Israeli Defense Minister galante how to reduce the harm to civilians, and mentioned that the war would transition from "large-scale fighting to low-intensity conflict". "Any campaign will have several stages, and we will continue to urge (Israel) to protect civilians during the conflict and increase humanitarian assistance into Gaza."

Galante said that the Israeli army will continue to carry out operations with different intensities according to the situation in the Gaza Strip, and will soon be able to distinguish different regions. In "every region where we complete our mission", we will gradually transition to the next stage. The northern Gaza Strip may achieve this goal faster than the southern Gaza Strip.

In addition, some American officials predict that Israel may gradually adopt a low-intensity and localized war strategy before January next year, including targeting specific Hamas militants and leaders.

Some analysts said that Austin’s visit can be called "a delicate balancing act". Because Netanyahu’s violent bombing of Gaza has triggered strong global protests and ceasefires, Biden’s government is facing increasing pressure at home and abroad. However, when meeting with Netanyahu, Austin stressed that the United States will continue to provide Israel with military assistance such as ammunition, vehicles and air defense systems.

Wen Hao reporter leng Shuang
Tuqi foreign media