标签： 新上海龙凤

36Kr read ｜ Epidemic Battle： On the decisive line, four strategies teach you to do a good job in explosive marketing.

The Lantern Festival has passed, and I believe everyone has had a memorable Spring Festival. Now the national enterprises are gradually returning to work, and all walks of life are more or less affected by the epidemic.

How to do a good job in products, improve performance and make up for losses has become the core proposition of all business owners, product, operation and marketing lovebirds. At this time, making, doing well and marketing an explosive product may become a sharp weapon to turn the situation around.

Mr. Kaohsiung Yong, who has more than 20 years’ experience as a product manager across the Internet and traditional industries, shared in detail the whole process and key points of making explosives in his new work "I Make Explosives in Xiaomi". Today, the editor shared the "explosive marketing" part, in order to entertain readers, expecting everyone to make and do a good job of explosive products.

1. The core of explosive marketing is transformation, and marketing that does not aim at transformation is a waste of money.

2. The core of product marketing is to re-match products with users, that is, to redefine products according to user logic.

3. The way to improve the activation rate is to let users experience the "explosion point" faster. The earlier the explosion point, the faster the transformation!

4. For every 5% increase in user retention rate, enterprise profits can be increased by 25% ~ 95%, and retaining users is an important means for enterprises to obtain profits.

No matter how good the product is, in this era, it is impossible without marketing. Objectively speaking, marketing is also an ability, and it is a very important ability. On the premise of sufficient product strength, marketing is the catalyst of explosive products, which can promote the explosion of explosive products in a short time.

Customer is king! The core of explosive marketing is users.

The explosive marketing we are going to discuss today needs to be user-centered, redefine your products according to the user group, and use the way users are used to doing traffic and transformation. The traditional mode of "the channel is king" has been gradually fading away, and various C to C (factory direct selling) and C to M modes that have emerged recently have shown that whoever owns the user, the closer he is to the user, the greater the chance.

How to stick to users without wasting money? Four strategies of product explosion marketing

Explosives marketing is more based on product level. This kind of marketing is more based on product transformation, and only the marketing that sells products is truly valuable marketing. We often say that all marketing that does not aim at transformation is a waste of money.

Since the purpose of marketing is to sell products, we will adopt the logic of e-commerce to see what kind of marketing means we need at different stages. The formula of e-commerce is:

E-commerce = flow × conversion rate × customer unit price × repurchase rate

We will launch our explosive marketing strategy from these four aspects.

Traffic marketing, in a nutshell, is to acquire users, and we call it acquiring customers. Here I will interpret how to get traffic based on the logic of explosives. Let’s look at how to do traffic marketing from three dimensions.

Products are the source and the basis of all marketing. Focusing on product marketing, we should re-match products with users and find the "explosion point" of products. The most attractive thing about your product is its core competitiveness. As long as you dig out this explosion point, your product will have a soul.

Let’s look at a classic case of finding the explosion point from the user’s point of view. In 2018, the phrase "melon seeds used cars are sold directly to the net, and there is no middleman to make the difference" is popular in major media. Why is this slogan so popular? A simple reason is to find the user explosion point-"no middleman makes the difference."

Users have always hated middlemen, and melon seeds used cars seized this explosion point and pushed their direct selling service to the market. Users were of course guided to melon seeds online. In fact, let’s seriously think about it: isn’t the melon seed used car itself a middleman? However, this is no longer important to users, who believe that Guazi.com is more honest.

When a product has an explosion point, it is easy to impress users and detonate the market. On the contrary, there is nothing wrong with some products, but it is easy to misunderstand that there is something wrong with the products if the people are positioned wrong.

In today’s era of information explosion, whoever can catch the user’s attention within 8 seconds and quickly establish the user’s knowledge of the product will have a chance to win the market. Today’s advertising language pays more attention to six words: simple, rude and effective. The core of advertising language is to convey information, which should be printed directly in the user’s heart like a seal. This kind of advertising language has two skills: grasping the product characteristics and matching the user’s concerns, and directly completing cognitive implantation; Find accurate user groups, and directly and accurately locate products and people.

Social marketing, also called social marketing, is simply marketing based on social relationships. With the rapid development of mobile Internet, there are 3 billion Internet users worldwide, among which 2.5 billion are expected to be social media users.

Social media has several distinct characteristics: more accurate target group, higher conversion rate and lower marketing cost. In the network era, consumers’ purchase of products is not only the end of one transaction, but also the beginning of another transaction, or the beginning of word-of-mouth communication. It is this word-of-mouth cycle that has made great changes in social marketing. Dentsu summarized the whole consumer behavior as AISAS model.

This model is a complete online consumer behavior model. For enterprises, we need to set corresponding marketing strategies in every link of AISAS model in order to establish a complete cycle of social marketing. Specifically, today’s social media are very rich. Wechat, Weibo, Toutiao, Tik Tok, Aauto Quicker, Zhihu, Post Bar, webcast and many vertical websites are actually social marketing platforms.

Different platforms have different attributes, so we need to choose different platforms according to different products and different marketing objectives. If you want to make a cosmetic, and hope to compete with major brands for ingredients or technological content, then Little Red Books and beautiful legends are more suitable for you. And if you want to bring goods through online celebrity, maybe Tik Tok is the best place for you.

Today, all kinds of live broadcasts in online celebrity and Tik Tok have risen rapidly, and major stars have followed suit and moved to major live broadcast platforms. At that time, online celebrity’s goods became a hot spot. Behind these goods brought by online celebrity is actually the rise of content marketing.

In 2018, the number of online celebrity with more than 1 million fans increased by 23%, and the number of online celebrity with more than 100,000 fans increased by 51%. The total population of online celebrity has exceeded one million. A huge number of online celebrity and fans have created a new economic form. The live broadcast market alone reached 45.3 billion yuan in 2017, and the market scale is expected to reach 112 billion yuan by 2020. This will be a huge market.

In online celebrity’s economy, content marketing has a high "idolize characteristic", so online celebrity people who broadcast live don’t have to tweet about the products they want to sell. They show the scene effect, such as lipstick on the mouth, jewelry on the hand and cosmetics used in the dressing room, which can all become hot commodities. Stars with the same paragraph, online celebrity with the same hot network.

Although online celebrity’s products are very popular, we should not deify online celebrity’s products. First of all, we should let our products have their own characteristics. Online celebrity products have several characteristics: eye-catching appearance, high recognition, novel functions, which are in line with the personality of young people.

In online celebrity products, scene marketing and drama marketing are especially sought after by users, and many online celebrity will associate products with daily life, such as travel and food. Directly implanting products into life situations, so that users unconsciously like these products, thus stimulating consumption, the effect is often much better than the original oral broadcast.

In addition to online celebrity, IP (intellectual property) is still a big trafficker. Especially those Marvel Comics series and Disney series, which are deeply rooted in people’s hearts, have been increasingly combined with various products and achieved good results. In this respect, Wufangzhai, once a time-honored brand, has done a very good job. Its Disney series of zongzi and Marvel Comics series of zongzi are deeply loved by children, and these two kinds of zongzi have naturally become explosive products in the zongzi industry.

In addition to this IP implantation, there is also a marketing method that is cross-border cooperation. In this regard, the cooperation between Rui ‘ao cocktail and Liushen is classic. In a Tmall national tide, Ruiao launched a toilet water-flavored cocktail, which aroused the curiosity of many young people: What would it taste like to put the cocktail in a toilet water bottle? As a result, Tmall sold 17,000 bottles of this cocktail in one minute, which was a big hit.

After we attract users, we need to activate them, that is, let users buy or use our products. Generally, we call the proportion of users who buy or use our products to the total users as the conversion rate. Conversion is a very important part of the whole user transaction process. E-commerce often mentions the conversion rate. A well-done e-commerce can achieve 5%, and a poorly done e-commerce can only achieve a few thousandths. Without conversion, no amount of traffic is meaningful.

So how can we improve the conversion rate? One of the most effective ways is to let users experience the "explosion point" quickly. Once users experience the "explosion point", it is easy to place an order and complete the conversion. In addition to allowing users to experience the explosion point faster, we also need to determine the activation path and establish a funnel report. In other words, we need to monitor the whole process of activating users to see at which stage more users are lost.

From the point of view of App, general registration is the most lost part of users. Lowering the registration threshold of users and increasing registration incentives are the most important means to improve the activation rate.

The following is a funnel model of App activation: from the graph, it can be clearly seen that registration is the most user-losing link.

How important is the user retention rate? A survey report shows that for every 5% increase in user retention rate, the profit can be increased by 25%-95%. Simply put, a large part of corporate profits come from old users.

Word-of-mouth marketing and virus marketing need to be used together. We often find that many old users like our products and they also like to recommend our products to others. However, this heat will only last for a while. So, how to continue this heat? The simplest way is viral marketing.

In fact, the process of virus marketing is relatively simple, that is, it keeps creating surprises and giving users extra stimulation, so that both seed users and fission users have a sense of participation and gain at the same time. A simple fission process is shown in the following figure:

In this process, two things are very important: first, the fission copy should be interesting, and the fission "interests" should be clearly stated, so that users are willing to participate with interests; The second is to issue a prize link after the task is completed. This prize should be given not only to the seed users, but also to the fission users. In this way, it is easy to form a fission open loop, and other users can continue to fission. In addition to viral fission, there is another way to retain users, that is, to continuously provide users with products or services that satisfy them.

Repurchase means that users buy a commodity and then buy the commodity or the brand’s commodity again. Repurchase rate is a very important indicator, which reflects users’ loyalty to a certain brand. Users have no obligation to be loyal to a brand. Only by providing better service and greater brand influence will users repeat purchases.

Another way to increase the repurchase rate is to continuously improve the brand’s influence. Users buy products, in addition to practical products, there is another reason is to identify with the brand. An important indicator of consumption upgrading is brand awareness. Many people choose brands first, and then products.

Therefore, how to strengthen product brand becomes more important. Strengthening the brand is not necessarily advertising. The best way to strengthen the brand is to constantly toss your products. With the rise of new media, let your products appear in places where users gather and brush more sense of existence. In addition, it is also a good way to enhance the brand by encouraging users to take more photos, increase their circle of friends and make more user comments.

It is difficult to succeed without explosives.Entering the Internet 2.0 era, do you find that the era of traffic bonus has become a thing of the past, with more and more netizens’ time and lower conversion rate? The cost of obtaining customers is getting higher and higher, but the unit price of customers is getting lower and lower; More and more investment in operation, but the repurchase rate is getting worse …

Many enterprises are faced with such difficulties: low product sales and a large inventory backlog; The phenomenon of market homogenization is serious, and a single product is not profitable and has no popularity; Traditional sales channels can’t move, and emerging Internet marketing games don’t know anything …

Under the fierce impact of the mobile Internet, how can traditional enterprises transform and upgrade, how can they break through the dark encirclement of traffic and avoid the fate of being shot dead on the beach by the back waves?

There is only one way-stick to the explosive strategy!

Today’s article is excerpted from the book "I make explosive products in Xiaomi: products that make users feel smart are good products".The author tells everyone with personal practice that explosives have patterns and can be copied. The author made a systematic review of his own experience in research and development and promotion of explosives in Xiaomi, helping enterprises to tailor explosives with their own topics, their own traffic and huge sales, helping enterprises to cultivate explosives genes, and enabling enterprises to have the ability to continuously build explosives and calmly cope with new challenges!

Kaohsiung Yong

The witness and practitioner of Xiaomi explosive products has more than 20 years of practical experience in product development. This paper puts forward the design of "smart key" of explosive products, and applies it to the startup advertisement of smart TV and the TV remote controller without numeric keys. Former vice president of Xiaomi TV and former senior staff officer of Xiaomi Group Staff.

He used to be an executive of Zhongxing Microelectronics, Shanda Network, Hisense and other companies.

Guangdong Provincial Environmental Protection Department’s Work Plan on Co-management of Hanjiang Rongjiang Lianjiang Lianjiang Water Environment System; Guangdong Provincial People’s Government Porta

Guangdong Provincial Environmental Protection Department’s Work Plan on Co-management of Hanjiang Rongjiang Lianjiang Lianjiang Water Environment System

(Issued by Guangdong Provincial Environmental Protection Department on April 13, 2018 with YH [2018] No.15)

　　In order to implement the Notice of the State Council on Printing and Distributing the Action Plan for Water Pollution Prevention and Control (Guo Fa [2015] No.17) and the decision-making arrangements of the provincial party committee and the provincial government on the comprehensive management of water environment in eastern Guangdong, we will comprehensively promote the obvious improvement of water environment quality and sustained and healthy economic and social development in eastern Guangdong, effectively ensure the environmental safety of Hanjiang River, promote the joint management of Rongjiang River and Lianjiang River environment system more strictly, realistically and quickly, and effectively give play to the ecological and environmental benefits of the water system connection project of Rongjiang River and Lianjiang River in Hanjiang.

　　I. General requirements

　　(1) General idea.

　　Taking the improvement of water environment quality as the core, scientifically coordinate the "five major" relationships: development and protection, regions and river basins, pollution control and expansion, water quality and quantity, and current and long-term relations. Focusing on the improvement of the environmental quality of Rongjiang River and Lianjiang River, on the premise of protecting the water resources and water environment safety of Hanjiang River, based on the water quality protection plan of Hanjiang River Basin (2017-2025) and the comprehensive improvement plan of water environment of Lianjiang River Basin (2014-2020) being implemented and the water quality standard-reaching plan of Rongjiang River and its tributary Fengjiang River formulated by cities in the basin, the pollution control of water conveyance channels and water-receiving sections is highlighted. Build a systematic and efficient water pollution prevention and control engineering system and water environment management system, scientifically coordinate the comprehensive management of river basins and the development and utilization of coastal land, build a new pattern of water control with safe drinking water, beautiful ecology and pleasant space, and promote the construction of ecological civilization and sustained and healthy economic and social development in eastern Guangdong.

　　(2) Basic principles.

　　1 protection is preferred. Adhere to the "Lucid waters and lush mountains are invaluable assets", take the protection of Hanjiang River water resources and water environment safety as the basic principle and fundamental follow, ensure that the water quality of Hanjiang River does not decline and the ecosystem does not degenerate, and proceed from the safety of production and living water in eastern Guangdong, the improvement of people’s quality of life and the sustained and healthy development of economy and society, strengthen the rigid constraint of water resources and water environment carrying capacity, highlight the water quality protection of drinking water sources, excellent water bodies and water conveyance channels, and enhance the supply capacity of high-quality ecological products.

　　2 pollution control is the foundation. Strictly follow the requirements of "saving water first, then transferring water, pollution control first, water supply first, environmental protection first, then using water", take the improvement of water quality as the goal, focus on the treatment of domestic, livestock and industrial pollution sources, implement total pollutant discharge control, speed up the construction of environmental protection infrastructure in the basin, take comprehensive measures such as source control, pollution control, water diversion, restoration and management, and promote all kinds of remediation projects with stricter requirements, more realistic responsibilities and faster progress.

　　3 water system co-governance. Taking the water network as a link, we will comprehensively implement river basin system management, scientifically coordinate the joint management of Hanjiang Rongjiang Lianjiang River system and the optimal allocation of water resources, strengthen the collaborative management and control of the upstream and downstream, left and right banks and main branches of the river basin, optimize the ecological, production and living space, and systematically promote water pollution prevention, water environmental protection and water resources management. 4 watershed quality improvement. Considering the characteristics of river system, natural endowment of resources and environment and the level of economic and social development, we should give full play to the advantages of resources and culture in Chaoshan area, and combine water control with urban renewal, land development in the basin, industrial transformation and upgrading, cultural inheritance of Chaoshan water town, and activation and utilization of ancient post roads in southern Guangdong, so as to improve the living environment, land appreciation and overall improvement of urban quality, and promote the construction of ecological civilization and sustained and healthy economic and social development in eastern Guangdong.

　　(3) the scope of remediation.

　　The catchment areas of Hanjiang River, Rongjiang River and Lianjiang River Basin in Shantou, Meizhou, Shanwei, Chaozhou and Jieyang (see Table 1 for details), with emphasis on water conveyance channels such as Fengjiang River, Chaoshuixi River and Wushi Diversion Canal, the water receiving reach of Rongjiang River and Lianjiang River and the reach below the water intake of Luhu Lake in Hanjiang River Basin.

　　Second, the goal of remediation

　　(a) the overall goal.

　　Recently, the water environment quality in eastern Guangdong has been effectively improved, and the water quality of the water conveyance channel of Hanjiang Rongjiang Lianjiang water system connection project has been effectively guaranteed. The water quality of Hanjiang River meets the standard stably according to the requirements of environmental function, and the water quality in the middle and lower reaches of Rongjiang River reaches Grade III, Lianjiang River basically reaches Grade V and Fengjiang River reaches Grade IV.

　　In the long run, the water environment quality in eastern Guangdong has been significantly improved. The water quality of Hanjiang River remains excellent, with the middle and lower reaches of Rongjiang River reaching Grade III, the main stream of Lianjiang River reaching Grade V, the middle and upper reaches striving to reach Grade IV, and the water quality of Fengjiang River reaching Grade IV.

　　(2) Stage objectives.

　　By 2018, the water quality of Rongjiang River and Fengjiang River will be improved. The water quality of East Lake section of Rongjiang River will reach Class III, and the water quality of Longshi and Didu sections will strive to reach Class III. The water quality of Fengjiang deep pit section reaches class V.

　　By 2019, before the operation of the water system connection project, the water quality of the deep pit section of Fengjiang River will be maintained at Class V, the water quality of the estuary section of the North River into Rongjiang River will reach Class V, the water quality of the Lianjiang water intake point of the Guanbu water diversion project will reach Class V, and the water quality of the Lianjiang water intake point of the Wushi sluice water diversion project will reach Class V.

　　By 2019, after the operation of the water system connection project, the water quality of the deep pit section of Fengjiang River will reach Class IV, and the water quality of the section of Fengjiang River entering the mouth of Rongjiang River will reach Class IV; The water quality of the diversion point of Guanbu diversion project reaches Class III, and that of Wushi sluice diversion project reaches Class III.

　　By 2020, the water quality of Chifeng, Daya and Longdu sections in the middle and lower reaches of Hanjiang River Basin will reach Class II, and that of Shengping section will reach Class III. The water quality of Rongjiang East Lake, Longshi and Didu sections reaches Class III; The water quality of Lianjiang basically reaches Class V; The water quality of the deep pit of Fengjiang River and the estuary of the North River into Rongjiang River reaches Grade IV.

　　By 2025, the water quality of Hanjiang River will remain excellent; The water quality of Rongjiang East Lake, Longshi and Didu sections is stable to Class III; The section of Qingyangshan Bridge on the main stream of Lianjiang River is stable to Class V and strives to reach Class IV, and the water quality of the section of Haimen Bay Bridge Gate is stable to Class V.

　　III. Remediation tasks

　　(a) to focus on the integration of sewage treatment plants and networks, and comprehensively promote the pollution control of domestic sources.

　　Accelerate the construction of sewage pipe network and sewage treatment plant, and steadily promote the upgrading of sewage treatment plant. Focus on speeding up the construction of sewage pipe network in old urban areas, urban-rural fringe areas and semi-urban and semi-rural areas, strengthen sewage interception and collection, and effectively improve the sewage collection rate. Carry out comprehensive sewage interception on the existing rainwater and sewage confluence direct discharge port to ensure that all sewage is intercepted into the sewage treatment plant and discharged after reaching the standard. The construction of new urban areas will be divided into rain and sewage, and the old urban areas with conditions will be gradually transformed into rain and sewage. Comprehensively investigate and evaluate the operation status of drainage pipe network, solve the problems of wrong connection, random connection and leakage of sewage pipe network, and avoid the phenomenon of sewage running, leaking, dripping and leaking. New and expanded sewage treatment facilities and supporting pipe networks must be designed, constructed and put into operation simultaneously. Further speed up the construction of urban sewage treatment facilities, giving priority to the construction of county and town sewage treatment plants in the catchment area of water conveyance channels. Steadily promote the upgrading of sewage treatment plants, raise the effluent standards of all urban sewage treatment plants to above Grade A, and gradually raise the effluent quality of urban sewage treatment plants to Grade V or IV standards of surface water in areas where conditions permit. Before the operation of the water system connection project in 2019, there will be no direct discharge of sewage in dry season along the water conveyance channels such as Fengjiang, Chaoshuixi and Wushi diversion canal. By the end of 2020, sewage treatment facilities will be built in all towns, and the urban sewage treatment rate will reach over 95%, and the urban sewage treatment rate will reach over 90%; The difference of chemical oxygen demand and ammonia nitrogen concentration between the inlet and outlet water of all urban sewage treatment plants reached more than 110 mg/L and 12 mg/L.

　　Hanjiang river basin. By the end of 2018, dongfeng town sewage treatment facilities will be built in Chaozhou, with an additional treatment capacity of 0.6 million tons/day; Shantou City completed the sewage treatment facilities in four towns, such as Xinxi, Lianxia, Dongli and Longdu, on schedule, with a total new treatment capacity of 2.45 million tons/day; Meizhou completed 79 town-level sewage treatment facilities such as Yanyang on schedule, and expanded xingning city Sewage Treatment Plant, with a total new treatment capacity of 19.06 million tons/day. By the end of June, 2019, Chaozhou had speeded up the construction of sewage treatment facilities in three towns, namely Jiangdong, Phosphor Creek and Guantang, with a total new treatment capacity of 50,000 tons/day. By the end of 2020, Meizhou will have built sewage treatment facilities in 10 towns, including Changsha, and expanded three sewage treatment plants, including Jiangnan in the urban area, with a total new treatment capacity of 1.41 million tons/day. By the end of 2025, Meizhou will have built sewage treatment facilities in two towns, including Ningzhong and Xinbei, and expanded five sewage treatment plants in the urban area, including Jiangnan, and sewage treatment facilities in three towns, including Shejiang, Fengliang and Liuliu, with a total new treatment capacity of 160,000 tons/day; Chaozhou expanded the sewage treatment plant in Chaoan District, with an additional treatment capacity of 20,000 tons/day; Shantou City has built Chenghai Qingyuan Water Purification Plant and sewage treatment facilities in Lianxia, Dongli and Longdu towns, with a total new treatment capacity of 170,000 tons/day.

　　Rongjiang river basin By the end of 2018, Jieyang City will have built two sewage treatment plants, including Airport and West District, and sewage treatment facilities in 26 towns, including Wujingfu, and expanded two sewage treatment facilities, including Jieyang City and Jiexi County, with a total new treatment capacity of 22.83 million tons/day and a new pipe network of 30,577 kilometers; Meizhou has built sewage treatment facilities in two towns, such as Beidou and Puzhai, with a total new treatment capacity of 0.43 million tons/day and a new pipe network of 363 kilometers. Shanwei has built sewage treatment facilities in Shuilip and Dongkeng towns, with a total new treatment capacity of 04.59 million tons/day and a new pipe network of 114 kilometers. Before the end of 2020, Jieyang City will build a sewage treatment facility (with an additional treatment capacity of 1.49 million tons/day) and build a new pipe network of 71 kilometers; Meizhou City expanded bei dou zhen sewage treatment facilities, with an additional treatment capacity of 0.1 million tons/day.

　　Lianjiang river basin Accelerate the construction of sewage treatment facilities and supporting pipe networks such as Zhanlong, Nanjing, Qilin and Dam in Puning, Xiashan, Liangying, Chendian, Simapu and Longtian in Chaonan, Heping, Tongyu, Gurao and Guiyu in Chaoyang.

　　Along the water conveyance channel. Combined with the construction progress of Lianjiang water system connection project in Rongjiang, Hanjiang, and according to the requirements of sewage interception along the whole water conveyance channel, the construction of sewage treatment facilities and supporting pipe networks along the water conveyance channels such as Fengjiang main stream, Chaoshuixi and Wushi diversion canal will be further accelerated. Along the main stream of Fengjiang River, before the end of 2018, Chaozhou has built sewage treatment facilities in five towns including Jinshi, Fuyang, Longhu, Dengtang and Shaxi, with a total new treatment capacity of 4.75 million tons/day and a new pipe network of 563 kilometers; Jieyang City has built two sewage treatment facilities, including Jiedong Development Zone and Yujiao Town, with a total new treatment capacity of 40,000 tons/day and a new pipe network of 512 kilometers. Before the operation of the water system connection project in 2019, Chaozhou City accelerated the expansion of the first and second sewage treatment plants in the urban area, with a total new treatment capacity of 190,000 tons/day, a new pipe network of 1,842 kilometers, and the construction of a sewage interception trunk along the main polluted tributaries of Fengjiang River of 51 kilometers; Jieyang City will build 77 kilometers of sewage interceptors along the main polluted tributaries of Fengjiang River, and consider expanding the sewage treatment facilities and supporting pipe networks in Jiedong Development New Area and Yujiao Town as appropriate. Along the Wushi diversion canal, before the end of 2018, Jieyang City will build sewage treatment facilities in two towns, such as Lihu, with a total new treatment capacity of 140,000 tons/day, and it will be equipped with 3 kilometers of pipe network and 31 kilometers of sewage interception trunk along the diversion canal. Along the Chaoshuixi River, before the end of 2018, Shantou City has built sewage treatment facilities in four towns, including Jinzao, Guanbu, Hexi and Xilu, with a total new treatment capacity of 470,000 tons/day, and supporting 868 kilometers of pipe network and 937 kilometers of sewage interception trunk along the Chaoshuixi River.

　　(two) focusing on the improvement of livestock and poultry breeding, and fully promoting the control of non-point source pollution.

　　1 Strengthen pollution control of livestock and poultry breeding. Strictly control the total amount of livestock and poultry breeding. By 2020, the number of live pigs in the cities in the basin will be reduced by more than 50% on the basis of 2016. Priority will be given to reducing livestock and poultry farms within the catchment area of water conveyance channels and receiving river sections.

　　Expand the scope of livestock and poultry breeding areas in accordance with the law. According to the environmental carrying capacity of the river basin, the forbidden areas shall be strictly demarcated according to law, and the water conveyance channels such as Fengjiang River, Chaoshuixi River and Wushi Diversion Canal, and the areas extending at least 1 km along the banks of Rongjiang North-South River and Lianjiang River, which are in line with the scope of the forbidden areas in the Regulations on Prevention and Control of Pollution in Livestock and Poultry Scale Breeding, shall be demarcated as forbidden areas to further optimize the development layout of livestock and poultry breeding.

　　Thoroughly clean up illegal farming. Before the end of 2018, the livestock and poultry farms (communities) and specialized households in the no-breeding areas will be closed or relocated according to law, and the breeding facilities and wastes will be thoroughly cleared. The existing unapproved livestock and poultry farms and aquaculture farms shall be dealt with according to law. Implement the supervision responsibility of towns and villages, and shall not provide farms to illegal farmers; Establish a prevention mechanism for resurgence, strictly control the rebound of illegal aquaculture, find out that one family cleans up one family and investigate the responsibility of the responsible person.

　　Strengthen pollution control of livestock and poultry breeding and comprehensive utilization of waste. The existing large-scale livestock and poultry farms (communities) should support the construction of facilities for the storage, treatment and utilization of fecal sewage, and the scattered areas should implement household collection and centralized treatment and utilization of livestock and poultry fecal sewage. Livestock and poultry farms that fail to meet the standards shall be dealt with according to law. We will promote the new model of "government building, enterprises singing opera and farmers participating", implement the pollution control responsibilities of large-scale breeding enterprises and related farmers, guide the livestock and poultry breeding industry to transform into scale, intensification and ecology, and continuously improve the comprehensive utilization rate of breeding waste.

　　2. Accelerate the construction of garbage disposal facilities. In Rongjiang River and its tributary Fengjiang River Basin, Jieyang City will build two garbage treatment facilities before the end of 2018, with an additional treatment capacity of 1,800 tons/day; By the end of 2020, two garbage disposal facilities will be built, with an additional processing capacity of 600 tons/day. In Lianjiang River Basin, Jieyang and Shantou should accelerate the construction of three waste incineration power plants, namely Puning, Chaoyang and Chaonan, to ensure that they will be completed and put into operation before the end of 2018, and basically form a treatment capacity that matches the output of urban domestic waste. Before the end of 2018, Chaozhou will build the waste incineration plant in Chaoan District and the environmental protection power plant in Chaozhou City, and continue to build the third landfill area of Chaozhou Municipal Domestic Waste Treatment Plant, with a total new garbage treatment capacity of 2,250 tons/day; After June 2019, the environmental protection power plant in Chaozhou city will be expanded according to the garbage disposal capacity. Strengthen the supervision and management of garbage disposal facilities and realize standardized operation.

　　Standardize garbage disposal. Strengthen the supervision and management of garbage disposal facilities and realize standardized operation. It is strictly forbidden to litter and simply bury domestic garbage, and severely investigate and deal with open burning of garbage. The town and village garbage treatment facilities will be supplemented, the layout will be further improved, and all treatment facilities will be promoted to achieve standardized operation. Strengthen the special rectification of town-level landfills, carry out special law enforcement and rectification actions for landfills, and severely crack down on illegal activities such as unsupported pollution prevention measures and leachate direct discharge, illegal discharge and excessive discharge, and complete the town-level landfill rectification task before the end of 2019.

　　3. Steadily promote the comprehensive improvement of rural environment. Fully implement the whole county packaging to promote rural sewage treatment. Give full play to the role of the original rain and sewage diversion facilities in rural areas, promote the construction of rural sewage treatment facilities according to local conditions in natural villages, gradually incorporate domestic sewage around urban built-up areas into urban pipe networks for treatment, and consider centralized treatment in contiguous villages when conditions permit. Give priority to the construction of rural domestic sewage treatment facilities along the water conveyance channel. Improve the long-term mechanism for the management and maintenance of rural sewage treatment facilities, encourage the entrustment of third-party professional institutions to implement unified management and maintenance, and ensure the stable operation of sewage treatment facilities. By the end of 2019, more than 80% of rural domestic sewage will be effectively treated. If it is brought into the urban sewage pipe network nearby, the tail water shall be discharged into the urban sewer water quality standard (CJ343

　　－2010）； If the treated effluent is directly discharged into the natural water body, the tail water shall at least comply with Class I B standard of Pollutant Discharge Standard for Urban Sewage Treatment Plants (GB18918－2002).

　　Strengthen the collection and treatment of rural garbage. Accelerate the construction of rural garbage collection and transportation system, improve the standardization of facilities and the specialization level of cleaning team, build a standardized and professional urban and rural domestic garbage collection and transportation system and a complete rural domestic garbage collection and transportation system to achieve full coverage of rural cleaning. By 2018, a domestic waste treatment and disposal system with full coverage of facilities and perfect functions will be basically formed, and more than 90% of rural domestic waste will be effectively treated.

　　Implement the rural clean river action. Give full consideration to the characteristics of the water system and cultural characteristics in Chaoshan area, take measures such as pollution interception and pollution control, water system connection, dredging, bank slope regulation and river cleaning, and promote the comprehensive management of rural rivers and stockyards in the whole village, build ecological river channel ponds and dams, and build a beautiful village in Chaoshan area.

　　(three) to focus on the rectification of "scattered pollution" enterprises, and comprehensively strengthen the pollution control of industrial sources.

　　1. Banning "scattered and polluted" enterprises according to law. Carry out carpet inspection of "scattered pollution" enterprises in electroplating, pickling, papermaking, printing and dyeing, food (preserved fruits and bamboo shoots), waste plastic processing, car washing, washing, catering and other industries, and ban "scattered pollution" enterprises according to law. Give priority to cleaning up "small scattered pollution" enterprises in the catchment area of water conveyance channels. Strengthen pollution control in catering, car washing, washing and other industries. This kind of sewage should be included in the municipal sewage pipe network and connected to the sewage treatment plant for centralized treatment. Relevant operators in areas not covered by the municipal pipe network should treat the sewage and achieve the discharge standard.

　　2. Accelerate the construction of environmental protection comprehensive treatment center. In Lianjiang River Basin, we will unswervingly promote the construction of textile printing, dyeing and environmental protection comprehensive treatment centers in Chaoyang, Chaonan and Puning, and complete the gathering of all enterprises by the end of 2018. After upgrading, the production process should reach the second level of the industry cleaner production standard or better.

　　Rongjiang River and its tributary Fengjiang River Basin, in accordance with the principle of "upgrading a batch, gathering a batch and shutting down a batch", integrate and upgrade heavily polluting enterprises such as preserved fruit and pickling, promote agglomeration development, and implement centralized pollution control and unified treatment. Before the operation of the connectivity project in 2019, the Puning and Jiexi preserved fruit processing environmental protection comprehensive treatment centers will be built and all enterprises will enter the park. Pickling enterprises will enter the existing Sino-German metal eco-city, and heavily polluting enterprises that refuse to enter the park and do not meet the in-situ retention conditions will be shut down according to law. Strengthen the pollution control of Jiedong bamboo shoot processing and comprehensively utilize the waste.

　　3 Strict environmental access. Before the end of 2018, the provincial environmental protection department will formulate stricter discharge limits of water pollutants in the Rongjiang River Basin and report them to the provincial people’s government for approval. Cities in the basin shall implement a negative list of industrial access, define the requirements of space control, total amount control and environmental access, and put forward shoreline, river section, region, industry and related management measures that restrict and prohibit development along the water conveyance channel. Strictly control the project construction of papermaking, tanning, monosodium glutamate, bleaching and dyeing, printing and dyeing, oil refining, fermentation and brewing in the catchment area of the water conveyance channel.

　　(four) focusing on the remediation of black and odorous rivers, and comprehensively improving the water environment carrying capacity of the basin.

　　1 completely eliminate the black and smelly rivers. In addition to carrying out remediation of black and odorous water bodies in urban built-up areas in accordance with national and provincial arrangements, measures such as source control and pollution interception, dredging and dredging, living water circulation, fresh water replenishment and ecological restoration are taken to systematically promote remediation of black and odorous rivers in other areas. Priority should be given to the remediation of black and odorous rivers in the catchment area of water conveyance channels. Before the end of 2018, the sewage outlets along Fengjiang, Wushi diversion canal and Chaoshuixi will be investigated in detail, and the sewage outlet interception and plugging scheme will be formulated. Combined with the construction of sewage interception system along the river to promote sewage interception and discharge, temporary emergency sewage treatment facilities will be added to the river sections where sewage can not be included in the urban sewage pipe network temporarily. At the same time, comprehensively clean up illegal land occupation and illegal construction on both sides of the river. Before the operation of the water system connection project in 2019, the main tributaries along the Fengjiang River, Wushi Diversion Canal and Chaoshuixi River will be "no direct discharge of sewage, no garbage on the river surface, no siltation in the river, no violation on both sides of the river, and the river is not black and smelly".

　　2. Carry out comprehensive river regulation. Comprehensively promote the comprehensive improvement of heavily polluted rivers such as the main stream of Fengjiang River, Chetian River, Xiashan River, Beigang River, Chaoyang Moat and Baima River in Lianjiang River Basin, and Huoshao River, Xinliuxi River and Dongfeng River in Ronghang River Basin. Each county-level city and town in the basin should improve more than one heavily polluted tributary river every year. Strengthen the ecological restoration of rivers. Gradually realize the wetland of river bed, the ecology of river bank and the landscape of river bank, restore the ecological function of river and improve the water environment carrying capacity of river basin. Properly dispose of the sludge produced in the remediation process to avoid secondary pollution, and the polluted sludge with prominent heavy metal problems should be incinerated and dried before comprehensive utilization; Dredged sludge that meets the Pollution Control Standard of Agricultural Sludge should be combined with the construction project of the coastal zone on both sides of the strait, and a park should be built nearby to build a coastal ecological landscape zone.

　　3. Strengthen the optimal operation of water resources. Accelerate the construction of Hanjiang Rongjiang Lianjiang Lianjiang connectivity project to ensure that it will be completed and put into operation before the end of 2019. Formulate the operation scheduling scheme of water system connection project, establish the response mechanism of water resources scheduling and water quality change, and scientifically optimize the scheduling of water resources in eastern Guangdong. Further coordinate the water resources in the whole Hanjiang River basin, scientifically optimize the dispatching of Mianhuatan, Gaopi and other water control projects, increase the discharge in dry season, and ensure that the Fengjiang Tunnel Diversion Project and Rongjiang Guanbu Diversion Project can maintain the ecological water supply with a flow of more than 5 cubic meters per second in dry season, so as to give full play to the ecological and environmental benefits of the Hanjiang Rongjiang Lianjiang Lianjiang Connecting Project.

　　(five) to combat environmental violations as the focus, and comprehensively improve the level of environmental supervision.

　　1 Strengthen environmental supervision and law enforcement. Seriously investigate and deal with environmental violations such as unapproved construction, abnormal use of pollution control facilities and illegal discharge, leakage and excessive discharge. Regularly organize special law enforcement actions in heavily polluting industries such as electroplating, pickling, bleaching and dyeing, printing and dyeing, and continue to maintain a high-pressure law enforcement trend. The catchment area of the water conveyance channel will be listed as a key supervision area, carpet cleaning and rectification will be carried out regularly, and inspection and law enforcement will be strengthened. Use unmanned aerial vehicles, unmanned boats and other means to timely grasp the illegal sewage discharge along the Fengjiang River, Chaoshuixi River and Wushi Diversion Canal.

　　2. Strengthen the whole process supervision of sewage enterprises. Full implementation of pollutant discharge permit, with the goal of improving water quality, for enterprises

　　Strictly supervise the types, concentrations, total amount and discharge destination of pollutants specified in the Pollution Discharge Permit. According to the industry, the pollutant discharge permit of fixed pollution sources will be issued step by step to achieve full coverage. Strict punishment and accountability mechanisms shall be established according to law, and it is forbidden to discharge pollutants without a license or not according to the license.

　　3 Implement joint law enforcement. Construction of Shantou, Meizhou, Shanwei, Chaozhou, Jieyang environmental protection integration platform and environmental monitoring cooperation, border joint law enforcement, cross-border cross-border law enforcement, environmental emergency linkage and other mechanisms to promote the formation of unified law enforcement standards. Strengthen the joint law enforcement of departments, and the county-level environmental protection, public security, industry and commerce, safety supervision, electricity, water supply and other departments in the basin will carry out joint special actions at least once every quarter to rectify water pollution enterprises in key areas.

　　Severely crack down on environmental crimes. Establish a law enforcement linkage mechanism between environmental protection departments and public security organs, strictly implement the Environmental Protection Law of People’s Republic of China (PRC) and the Judicial Interpretation of Environmental Pollution Crimes issued by the Supreme People’s Court and the Supreme People’s Procuratorate, improve the linkage mechanism between administrative law enforcement and criminal justice, and strengthen cooperation between environmental protection, public security and supervision departments. Strengthen the cooperation between environmental protection and industrial and commercial departments, give full play to the role of the Provisional Regulations on Enterprise Information Publicity, and implement joint punishment for enterprises that violate environmental laws.

　　(6) Focusing on the overall management and development of river basins, and comprehensively improving the living environment and green development level of river basins.

　　1 Coordinate river basin management and land development. We will promote a new financial model of river basin management, which integrates water environment management with ecological restoration, land development and investment and financing, and promote the appreciation of surrounding land with the improvement of water environment quality. A certain proportion of the proceeds from land improvement and appreciation after remediation should be used for comprehensive river basin management. Combine water control with urban renewal and transformation, and promote the overall improvement of urban quality and the improvement of urban and rural appearance through water control. Adhere to water control first, pay attention to people’s livelihood, harmony between people and water, be green and low-carbon, promote the construction of low-carbon ecological demonstration zone with the improvement of water environment quality, and strive to build a water control pattern integrating water ecology, water environment and water landscape.

　　2. Coordinate water environment management, industrial development and water culture construction. Give full play to the advantages of location, resources, tradition and scale in Chaoshan area, optimize the industrial spatial layout, promote transformation and upgrading, and form a number of green products with high added value, high technology content and great market potential. Taking Hanjiang River, Lianjiang River and Rongjiang River as green water system ties, the comprehensive improvement of rural residential ecological environment is combined with the construction and restoration of the ancient post road in South Guangdong and the development of rural tourism, so as to promote the improvement of rural appearance and economic development along the ancient post road, create the characteristic culture of Chaoshan water town, and build a town that meets the requirements of ecological environment protection and reflects the regional cultural characteristics of Chaoshan.

　　3 coordinating pollution control and water control work. Coordinate and promote the construction of water conservancy facilities such as pollution control, flood control and drainage, as well as the utilization and development of water resources such as water supply, irrigation, power generation and shipping, and simultaneously consider and coordinate the construction of environmental protection facilities and water conservancy projects. Coordinate the relationship between upstream and downstream, left and right banks, main tributaries, scientifically dispatch and optimize the allocation of water resources in this basin and outside. Comprehensively promote the construction of water-saving society and promote the sustainable utilization of water resources.

　　Fourth, safeguard measures

　　(1) Strengthen organizational leadership.

　　The provincial government has set up a leading group for the construction of Hanjiang Rongjiang Lianjiang water system connection project, which is responsible for the overall coordination of the project. The Provincial Environmental Protection Department regularly organizes communication and docking among the cities in the basin, coordinates and solves the outstanding problems existing in the remediation work, and promotes the cities in the basin to accelerate the remediation work in accordance with the requirements of "systematic water control, wall chart operation, four-source governance and joint law enforcement". Cities and counties (cities, districts) at all levels in the basin should establish corresponding coordination mechanisms to jointly promote governance and ensure the unity of government decrees, synchronization and task implementation. Cities in the basin should adhere to the principle that the "number one" should personally take overall responsibility, be in charge of specific leadership and coordinate in all directions to ensure that responsibilities, measures and inputs are in place; It is necessary to speed up the implementation of wall chart operations, implement information sharing for rectification, and adhere to the "one map" to the end.

　　(2) Implementing the responsibilities of all parties.

　　Implement a hierarchical responsibility system. According to the deployment of the provincial government, the relevant departments of the province should strengthen the overall coordination, supervision and guidance of pollution control work, and regularly publish the progress of remediation work to promote the implementation of responsibilities. The municipal governments in the basin are responsible for the implementation of this plan, so it is necessary to strictly and synchronously implement the Water Environment Comprehensive Improvement Plan of Lianjiang Basin (2014-2020) and the Water Quality Protection Plan of Hanjiang Basin (2017-2025) to ensure the completion of all tasks and objectives. Chaozhou and Jieyang should speed up the renovation work in accordance with the requirements of new water control objectives and time nodes.

　　(3) Do a good job in ensuring funds.

　　The relevant departments of cities and provinces in the basin should actively strive for the relevant special funds and policy support for the prevention and control of water pollution in the central government. The provincial finance department gives financial support to the water environment improvement in Rongjiang and Fengjiang River basins according to the Lianjiang River basin improvement policy. Increase the collection of sewage and garbage disposal fees, and appropriately adjust the collection standards. Strengthen cooperation with China Development Bank, Agricultural Development Bank and other financial institutions, and make full use of low-cost, medium-and long-term relevant special loans to invest in water environment improvement projects. Use the model of cooperation between government and social capital (PPP) to attract social funds to invest in water environment management, formulate policies to encourage rural sages and entrepreneurs to donate water pollution control facilities, and solve the construction fund gap through multiple channels. Study and establish the ecological compensation system for the upstream and downstream of Lianjiang Rongjiang Lianjiang River system.

　　(4) promoting the participation of the whole people.

　　Intensify the publicity on the environmental management of Rongjiang River in Hanjiang River, raise public awareness of environmental protection, and guide the public to support the prevention and control of water pollution. Give full play to the supervisory role of Party representatives, deputies to the National People’s Congress, CPPCC members and the news media, and form a supervisory mechanism in which the whole society participates extensively. Give full play to the role of rural regulations and grassroots organizations, guide villagers’ environmental behavior, and cultivate good rural environmental habits. Implement the system of environmental social supervisors and environmental volunteers. Cities in the basin should set up an "environmental violation exposure desk" on the relevant official website to publicly expose typical cases of environmental violations. Establish a reward system for environmental complaints and reports, and encourage the public to "take pictures" of pollution phenomena.

　　(5) Strict evaluation and accountability.

　　The Provincial Environmental Protection Department regularly evaluates the implementation of this plan in the cities in the basin, and the evaluation results are submitted to the provincial people’s government, which is included in the important content of the provincial environmental protection inspectors in the cities in the basin, as an important basis for the assessment of environmental protection responsibilities in the cities. The responsible units and persons who fail to implement the tasks, do not work effectively, make no progress in governance, and have no obvious effect shall be given quantitative accountability in strict accordance with the regulations. Those who fail to complete the annual objectives and tasks due to ineffective work and lack of performance of duties shall be investigated for the responsibilities of relevant units and personnel according to law and discipline. For areas that fail to complete the remediation objectives and tasks on schedule, they shall be strictly controlled in terms of emission control indicators of major pollutants, special subsidies for environmental protection, and arrangement of construction land indicators.

　　V. Key projects

　　(1) Speed-up project of environmental protection facilities.

　　The town has built a sewage treatment plant, and there is no direct discharge of sewage along the water conveyance channel. Improve the sewage collection pipe network, build and expand backbone sewage treatment plants and domestic waste treatment facilities, build sewage recycling and sludge disposal facilities, upgrade the sewage treatment plants, and continuously improve the pollution reduction effect of pollution control facilities. There are 166 major sewage treatment projects listed in Schedule 2 of this scheme, with an additional treatment capacity of 169.05 million tons/day and an additional sewage pipe network of 17,458 kilometers, and 20 garbage treatment projects listed in Schedule 3.

　　(2) Industrial agglomeration upgrading project.

　　All heavily polluting enterprises enter the park to realize industrial intensive development, centralized pollution control and unified supervision. A total of 3 textile printing and dyeing environmental protection comprehensive treatment centers, 1 electroplating and pickling base, 2 preserved fruit environmental protection comprehensive treatment centers and bamboo shoot deep processing waste comprehensive treatment centers will be built, and sewage treatment facilities and central heating facilities will be provided. Six major projects, as shown in Schedule 4.

　　(3) remediation project for black and smelly rivers.

　　"One river, one policy", fully realize that the river is not black and smelly. We will comprehensively promote the comprehensive improvement of black and odorous rivers in urban built-up areas, systematically implement water surface cleaning, dredging and clearing obstacles, draining running water, ecological river banks, greening and beautifying, hydrophilic landscapes and other projects to eliminate black and odorous rivers and continuously improve the water environment carrying capacity of the basin. There are 69 major projects, as shown in Schedule 5.

　　(4) Water quality assurance project.

　　Treat point source and control non-point source to ensure the water quality safety of water conveyance channel. Sewage treatment plants and supporting facilities will be built along the water conveyance channels of Fengjiang, Chaoshuixi and Wushi diversion canals. There are 44 major projects. See Table 6 for details.

　　(5) Supervision capacity improvement project.

　　Give equal attention to water quantity and quality, and comprehensively improve the ability of environmental supervision. On the basis of the existing automatic water quality monitoring network, automatic water quality monitoring stations are added at the deep pit section at the cross-city junction of Fengjiang River, the mouth of Fengjianghe River, Longshi Bridge Gate at the North River of Rongjiang River and Haimenwan Bridge in Lianjiang River, and the capacity of flow monitoring is increased at each station. Cross sections are set up at Luhe and Jiexi in the upper reaches of Rongjiang River to regularly monitor the upstream water inflow. There are 6 major projects, as shown in Schedule 7.

　　This scheme will be implemented as of May 1, 2018.

　　Schedule: 1 Table of remediation scope; List of key sewage treatment plants and supporting pipe network projects; 3. List of key garbage disposal facilities; 4 list of industrial agglomeration upgrading projects; 5. List of remediation projects for black and smelly rivers; 6 water quality assurance project list; 7 list of projects for improving supervision capacity (omitted)

New Year’s Day holiday consumer market is full of ＂new＂ meaning, and tourism economy welcomes ＂a good start＂

CCTV News:The reporter learned from the Ministry of Commerce yesterday (January 2) that during the New Year’s Day holiday in 2024, all localities actively organized various consumption promotion activities, and the sales of festive goods, domestic fashion products, green and healthy smart products were brisk. Theme catering, special tourism and ice and snow sports continued to be hot, diversified, experiential and immersive consumption was favored, and the market for daily necessities was stable.

Create a strong atmosphere around to stimulate consumption potential

According to the business big data monitoring of the Ministry of Commerce, the sales of key retail and catering enterprises nationwide increased by 11.0% year-on-year. Business departments at all levels actively create a strong consumption atmosphere and stimulate consumption potential. Beijing, Shanghai, Hubei, Guangxi and other places have launched consumer promotion activities with the theme of "New Year’s Eve Shopping Season" and "Happy New Year Carnival"; Sichuan, Guangdong, Anhui, Yunnan and other places have launched measures to facilitate the people and benefit the people with the theme of "Tesco" and "Huibu"; Heilongjiang, Tianjin, Ningxia and other places have created consumer scenes such as ice and snow sports and folk experience around "Warm sunshine and long taste in winter" to release the consumer market.

Smart home appliances, traditional clothing and other hot sales.

Smart home appliances, household products, food and beverage, traditional clothing and so on are selling well. The sales of gold, silver, jewelry, building materials and furniture of retail enterprises monitored by the Ministry of Commerce increased by 21.2%, 13.1% and 12.9% respectively.

Residents’ enthusiasm for travel is high, and the sales of accommodation and catering are increasing.

Residents’ enthusiasm for travel is high, and the consumption of catering accommodation, recreational tourism and sports events with the theme of "New Year’s Eve" and "Ice and Snow" is hot. Accommodation and catering sales of some key e-commerce platforms increased by more than 70% year-on-year. The 170 tourist attractions (regions) in Beijing received a total of 4.834 million tourists, an increase of 80.5%.

The popularity of live e-commerce has risen, and instant retail has grown rapidly.

New consumption enthusiasm such as online retail, live e-commerce and instant retail continues to climb. Live e-commerce has developed rapidly, and the Ministry of Commerce has focused on monitoring the live broadcast turnover of e-commerce platforms by about 40%. Instant retail sales grew rapidly, and the "hour-to-hour" and "minute-to-minute" services improved the holiday consumption experience. The instant retail sales of some e-commerce platforms increased by more than 20%.

Large-scale agricultural and sideline products wholesale markets have sufficient stocks.

The inventory of 200 large-scale agricultural and sideline products wholesale markets in China is generally sufficient. The prices of grain, edible oil, pork, beef and mutton are basically the same as before the holiday, and the average prices of eggs and vegetables have all increased by 0.2%. The market supply of daily necessities in Jishishan, Linxia Prefecture, Gansu Province and Haidong City, Qinghai Province is sufficient, and the prices are generally stable.

Shanghai: Tourism consumption reached 11.8 billion yuan during the New Year holiday.

During the New Year’s Day, Shanghai launched a number of welcome activities to meet the diversified needs of citizens and tourists.

According to Shanghai Tourism Big Data Monitoring, during the three-day holiday on New Year’s Day, Shanghai received a total of 7,181,600 tourists, a year-on-year increase of 16%; Tourism consumption reached 11.806 billion yuan, a year-on-year increase of 24%.

Chongqing: Overnight visitors during the New Year holiday increased by 82.4% year-on-year.

The reporter learned from the Chongqing Municipal Cultural Tourism Commission that during the three days of the New Year holiday, Chongqing received 775,400 overnight visitors, an increase of 82.4% year-on-year.

The data shows that the 130 closed tourist attractions in Chongqing received more than 1.87 million tourists, up 270.9% year-on-year, among which Hongyadong and Ciqikou popular scenic spots received more than 200,000 tourists. During the New Year’s Day, the Chongqing Cultural Tourism Department held more than 20 large-scale cultural tourism activities, started the selection of Chongqing tourism food, and distributed cultural tourism coupons with a total value of more than 10 million yuan through the online platform to attract customers.

China Academy of Social Sciences announced six new archaeological discoveries with these highlights.

　　On January 10th, 2020, the "Archaeological Forum of China Academy of Social Sciences: New Archaeological Discoveries in China in 2019" hosted by China Academy of Social Sciences and hosted by Institute of Archaeology of Chinese Academy of Social Sciences and Archaeological Magazine was held in Beijing.

　　The Paper learned that Chen Xingcan, director of the Institute of Archaeology, Chinese Academy of Social Sciences, announced six new archaeological discoveries in China in 2019, namely Longshan Cultural Site in Ximengzhuang, Tengzhou City, Shandong Province, Honghe Site in Qiqihar City, Heilongjiang Province, Taitai Base Site in Huangcheng, Shimao Site in Shenmu City, Shaanxi Province, Xiwubi Site in Jiangxian County, Shanxi Province, Zizhulin, Suizhou City, Hubei Province, and the mural tomb in Quangou Tubo Period in Wulan County, Qinghai Province.

　　Longshan Cultural Site in Ximengzhuang, Tengzhou City, Shandong Province

　　(Shandong Institute of Cultural Relics and Archaeology)

　　Distribution map of Longshan cultural relics in Ximengzhuang site

Pottery Ding and Pottery Stems Unearthed from Ximengzhuang Site

　　Ximengzhuang site reveals a relatively well-preserved Longshan cultural settlement with a clear structure. It is found that the fence, ring ditch, house site, ash pit, tomb, kiln site and a large number of column caves are regularly distributed and combined, forming a walled settlement. It can be divided into two stages, the lower square fence stage and the upper round fence stage. The square fence was built in the early Longshan period, and it was used until the early Longshan period, and the early and late Longshan period was replaced by the circular fence, which lasted until the middle Longshan period. If this reflects a form of grass-roots settlement at that time, it will provide valuable information for us to understand the structure of Longshan cultural grass-roots settlement and interpret people’s life and career patterns in Longshan cultural grass-roots settlement. If this is a special settlement, it is very important to identify its nature. It reveals for the first time that there has been functional differentiation in the non-economic sense in the settlement during the Longshan culture period, which is very important for us to analyze and evaluate the degree of social development at that time.

　　Honghe Site, Qiqihar City, Heilongjiang Province

　　(Heilongjiang Institute of Cultural Relics and Archaeology)

Remains of Xia, Shang and Neolithic Age in Eastern Region

Neolithic relics unearthed from the site

　　Four excavations in 2017 and before made it clear that the Neolithic remains of Honghe site belong to the same kind of remains as Ang ‘angxi culture, which is a typical site of Ang ‘angxi culture and the central settlement of Ang ‘angxi culture. During the fifth excavation in 2018-2019, 12 houses of Angangxi culture in the late Neolithic Age, 1 house in Xia and Shang Dynasties, 12 houses of Baijinbao culture in two weeks and 81 tombs in Qing Dynasty were cleared. By dissecting and cleaning three ring trenches in the late Neolithic Age and their Tongjiang sections, the shape and structure, excavation and construction time, excavation and construction process, use and abandonment process were basically clarified. It is the first time to reveal and clarify the form of prehistoric settlements in Nenjiang River Basin, which is of great significance to the settlement research of prehistoric archaeology in China. The appearance of the ring trench and the use of large-scale houses indicate that the fishing and hunting civilization in the Nenjiang River basin existed a settlement model in the late Neolithic period. Shortened the time difference between the social development process of Nenjiang River basin in the late Neolithic period and the core area of Chinese civilization at the same time. The Nenjiang River basin entered the civilized society more than a thousand years earlier, and then the civilization history of Heilongjiang River basin was rewritten.

　　Ruins of Huangchengtai Tai Foundation in Shimao Site, Shenmu City, Shaanxi Province

　　(Shaanxi Archaeological Research Institute, Yulin Cultural Relics Archaeological Exploration Team, Shenmu Shimao Site Management Office)

Huangchengtai Taiji

South retaining wall no.6 stone carving

　　The Shimao site consists of the Imperial Terrace, the inner city and the outer city, with an area of more than 4 million square meters. It is the largest known city site in China in the late Longshan period and the early Zhixia period. In 2018, a large-scale building abutment was discovered in the east of Huangchengtaiding, on which a large number of building bases were distributed, temporarily called "Dataiji". After excavation in 2018-2019, the outline of the foundation of the large platform gradually became clear. The plane of the foundation of the large platform is roughly square with rounded corners, and the side length is about 130 meters. The core of the platform is rammed and surrounded by stone walls. At present, the south retaining wall and surrounding areas of the foundation of the large platform are basically completely exposed, and the positions of the west retaining wall and the north retaining wall are confirmed. More than 70 exquisite stone carvings were found in the south retaining wall, and some of them were embedded in the wall of the south retaining wall. The age of construction and use of Tai Tai Ji should be no later than 2000 BC, and the age of stone carving should be no later than 2000 BC. The phenomenon of inlaid stone carvings on the wall should have the same spiritual connotation as that found in the ruins of Shigao, and it reflects the spiritual sustenance of the ancestors of Shigao on the grand platform of the Imperial City. The discovery and confirmation of Dataiji officially opened the curtain of discussing the settlement division and functional nature of Huangchengtai, which laid an important material foundation for the core position of Huangchengtai in the city site of Shimao.

　　Xiwubi Site in Jiangxian County, Shanxi Province

　　(Archaeological Institute of China National Museum, Shanxi Institute of Archaeology, Yuncheng Institute of Cultural Relics Protection)

Excavation area in the east of Xiwubi site (north above)

Remnants of copper smelting furnace in Erligang period

　　The distribution area of Erlitou and Erligang remains of Xiwubi site is about 700,000 square meters. The central area is located in the east of the site, covering an area of about 400,000 square meters, including the residence and burial area in the north, and the concentrated distribution area of copper smelting remains in the south of the middle, covering an area of 100,000 square meters. A large number of relics and relics of Longshan, Erlitou, Erligang, Zhou and Song dynasties were obtained, among which the copper smelting remains of Erlitou and Erligang periods were the most important. In the ash pits of Erlitou and Erligang periods, residual pottery and stone patterns were also found for casting small tools, indicating that the Xiwubi site can also cast some tools besides smelting copper. The newly discovered Erlitou charcoal kiln, Erligang lower copper smelting furnace, and other copper smelting relics of Erlitou and Erligang periods, together with the previously discovered copper smelting relics, enrich the connotation of Xiwubi site, showing a large-scale and highly specialized copper smelting workshop form, which provides valuable physical materials for in-depth study of the early copper smelting handicraft technology and production methods, and even explores the relationship between the rise of Xia and Shang Dynasties and the control, development and utilization of copper, a strategic resource.

　　Zizhulin Chunqiu Zengguo Noble Cemetery, Suizhou City, Hubei Province

　　(Hubei Institute of Cultural Relics and Archaeology, Peking University, Suizhou Museum, Zengdu District Archaeological Team)

M190 (Zeng Gongqiu) bronze ritual vessel combination

M190 (Zeng Gongqiu) bronze chime combination

　　The archaeological team excavated 86 tombs of Zeng State in the Spring and Autumn Period. There were 5 large tombs in the shape of A, 19 medium tombs and 62 small tombs. Among them, five A-shaped tombs are arranged in three groups from north to south. The owners of the three groups of tombs are Zeng Gongqiu and his wife Yu, Zeng Houbao and his wife Mi Jia and Zeng Houde respectively. More than 2,000 bronzes were unearthed in the cemetery, including nearly 600 bronze ritual instruments, and the inscriptions of bronze ritual instruments were found to be nearly 6,000 words, which is the largest batch of bronze inscriptions in the Spring and Autumn Period discovered by archaeology in the new century. Zaoshulin Cemetery made up for the missing link of Zeng State in the mid-Spring and Autumn Period, constructed the most important cultural sequence of Fengzhong State in the Zhou Dynasty in China with the most complete archaeological materials, and constructed a scale of bronze culture in Jianghan area, which was of great significance in the archaeological field of Zeng State and even two weeks.

　　Mural Tomb in Quangou Tubo Period, Wulan County, Qinghai Province

　　(Institute of Archaeology, Chinese Academy of Social Sciences, Ethnic Museum, Haixi Autonomous Prefecture, Qinghai Province, Wulan County Bureau of Culture, Sports, Tourism, Radio and Television)

Ma Yingbin diagram of anterior chamber eastern wall

　　The mural tomb (Tomb No.1) is a rectangular brick-wood mixed structure multi-chamber tomb with a tomb passage. The tomb consists of a front room, a back room and two side rooms. The mural on the side of the front room tomb door is about leading Ma Yingbin warriors. Other murals include hunting, feasting and dancing, and the top depicts all kinds of birds and animals. A hidden compartment was found on the pit wall at the bottom of the tomb outside the wooden coffin on the west side of the back room, which contained a rectangular wooden box with a pearl crown, a dragon, a phoenix, a lion and a gold cup inlaid with turquoise.

Gold-plated crowns and cups in concealed wooden cases

　　According to the characteristics of unearthed relics and the style of mural content, it is inferred that the tomb was in the Tubo period and the carbon fourteen date was in the eighth century AD. The No.1 Tomb in Quangou is the only mural tomb in Tibetan Plateau so far. The tomb owner may have a close relationship with the local royal family during the Tubo period, indicating that there was a high-level administrative and military establishment in the northern margin of Qaidam Basin during the Tubo period. Tombs show a strong dual influence of Tang Wenhua and Tubo culture, which is of great academic value for discussing the process of Sino-Tibetan cultural integration and the grand occasion of cultural exchange along the Silk Road in Qinghai.

Meeting site

　　In addition to the above-mentioned six new archaeological discoveries in China in 2019, seven finalists were selected, namely: the Paleolithic site of Mangedong, Hanzhong City, Shaanxi Province, the Neolithic site of Qiaotou, Yiwu City, Zhejiang Province, the Neolithic site of Simagou, Huade County, Inner Mongolia, the Korean Eastern Zhou Cemetery in Tengzhou City, Shandong Province, the Han Tomb in Hujiacaochang, Jingzhou City, Hubei Province, the Shancheng site of Mopan Village, Tumen City, Jilin Province, and the Shifosi site in jiangjin district, Chongqing. In addition, as one of the achievements of China’s archaeological "going out", the archaeological project of Natishwa site in the ancient city of Biheropur, Bangladesh, which was jointly carried out by Hunan Institute of Cultural Relics and Archaeology and Otia Oneisen Archaeological Research Center of Bangladesh, was selected as a new foreign archaeological discovery in 2019.

Chen Xingcan, director of the Institute of Archaeology, Chinese Academy of Social Sciences, presented certificates to the selected project representatives.

　　(According to China Archaeological Network, Institute of Archaeology, China Academy of Social Sciences)

Internet plus： A Force to Change the World

　　"internet plus" medical care may change the existing medical service system. Wang Duo Zuo

　editorial comment/note

　A wave called "internet plus" is sweeping the global industry and capital, like a stimulant, hitting every entrepreneur and investor. The existing world balance has been broken, and the inherent mode of thinking has been impacted. What kind of trend is this and where will it take us? In this monograph, Guo Chongqing, an academician of China Academy of Engineering, and other experts are invited to answer questions for readers.

　welcome guest

Guo Chongqing

Academician of China Academy of Engineering and former director of Management Science Department of National Natural Science Foundation of China.

Wang min

Doctor, Peking University Institute of Economics.

host

□ Our commentator Wang Fuyong

　The Internet economy is characterized by "collaborative sharing"

Moderator: At present, "internet plus" is a hot word, and many people are talking about "internet plus". But there are different opinions about what "internet plus" is and what its characteristics are. Can you define it?

Guo Chongqing: I have defined "internet plus" myself, that is, using Internet technologies (mobile Internet, cloud computing, big data, Internet of Things, etc.) to transform traditional industries, economy and society with an open, equal, collaborative and shared Internet thinking, so as to achieve an open, fair, harmonious, competitive and sustainable economy and society.

One of the characteristics of Internet economy is openness, public participation, inclusiveness, disintermediation, equality and fairness, which weakens the influence of geographical distance, weakens the asymmetry of economic activity information and strengthens the dominant position of consumers. The scope of "internet plus" can cover corporate governance, social governance, economic governance, national governance and even global governance. Another feature of the Internet economy is "collaborative sharing", and the superstructure must adapt to the economic base. "Collaborative sharing" must be the morphological feature of "zero marginal cost society", and the ideas of corporate governance and global governance should come from this. It seems that the thinking of hegemony and profit maximization does not conform to the thinking trend of the Internet age. This feature also directly affects the behavior changes of a series of actors.

Moderator: What opportunities will this information technology revolution bring us?

Guo Chongqing: It has changed our understanding of industrial civilization. Although the manufacturing industry has met our great material and cultural needs, it has also brought unsustainable resource consumption and environmental damage. China’s economic structure and development mode must be changed, but despite years of adjustment and transformation, the results are not obvious. Suffering from the lack of grasping hands, it is a once-in-a-lifetime opportunity to finally find a new engine at the intersection of the new scientific and technological revolution, restart China’s economy, and find a new growth momentum in the economic downturn. In the past, it was "cement+steel bar", but this time it was "fingertip+click". The integration of physical level and information level will definitely promote the economic and social development of China.

Wang Min: Industries with high traditional concentration and leading players enjoying channel monopoly premium will usher in disruptive innovation of the Internet. Internet eliminates the channel and brand cost of the original industrial chain, thus providing services to the demanders more efficiently. In this case, the Internet will subvert the industry, so-called "destructive innovation" and "decentralization". The object of decentralization may be an industry, a market, a group, or even commercial value, etc. In the future, whoever adapts to this value will get sustainable development.

　Networked ecological existence is the inevitable way out.

Moderator: This surging information technology revolution, which seems to be independent of human will, is an opportunity for the development of China’s manufacturing industry. Specifically, what is this opportunity?

Guo Chongqing: The breakthrough of manufacturing enterprises in China is beyond the enterprise wall, and the networked ecological existence is the inevitable way out. The model of core technology leading products is out of date, the system determines success or failure, the integrator wins the world, and the core technology is not the whole factor of success or failure. This seems to give China people who have always been superstitious about core technologies a chance.

In this context, the survival and development of enterprises depend more on socialized and internationalized value creation. Small enterprise innovation and large enterprise industrialization seem to be a normal state; The ecological existence of network is manifested in the integration of vertical supply chain, horizontal value chain, and then evolution to the integration of network ecological chain, competition and cooperation, and synergy. Most manufacturing enterprises in China are still in the initial stage of vertical supply chain integration, far from entering the stage of ecological chain; Enterprises should have real-time insight into the market and accurately meet the needs of consumers. Abandon the producer-centered, product-centered, technology-centered manufacturing cultural plot, establish new values of "customer-centered", "service-centered" and "creating value for customers", and carry out in-depth changes in the manufacturing model and business model, with "internet plus" as the starting point.

Under the background of "internet plus", products will be defined by software, and the integration of hardware+software+service is the direction of product development. Unexpectedly, a Uber taxi software will lead to the reshaping of a taxi industry. "Uber in internet plus" is an example of the industry "internet plus". Even Zhang Ruimin of Haier, who has been silent for several years, has gradually come to his senses under the impact of the information tide. As he said, whoever can bring users into the network age will win, and what is the carrier is not important.

Moderator: In the era of traditional manufacturing, the core value of a product is the product itself. Will this be subverted under the influence of the "internet plus" trend?

Guo Chongqing: The core value of more and more products is not the product itself but the service (such as TV and mobile phone). The integration of products and services is a feature of this information tide. APP defines products, and many manufacturers are marginalized because of different understandings of products and services. The TVs and cars developed by Google or LeTV are different from traditional manufacturers. Every link in the manufacturing value chain, including R&D, design, production, sales and service, must be redefined, and new products, new processes and new services must be recreated based on Internet technology. The influence of the information revolution far exceeds that of the industrial revolution. All walks of life can only adapt to the times and survive if they change and integrate into the change of information technology. As Yang Yuanqing of Lenovo Group said: "Whoever can’t keep up with the times will be the next Kodak."

　"internet plus" needs to add chemical changes to be effective

Moderator: Grove, the former CEO of Intel, said: The Internet will redefine IT, and a ubiquitous Internet is changing the world. You have been saying that "the Internet will redefine all walks of life". What is the specific impact of the Internet on all walks of life?

Guo Chongqing: For example, the "internet plus" smart city promotes the socialization of government governance and universal information. Not long ago, the construction of "smart cities" was rolled out in 300 cities across the country, with huge investment and mixed quality. However, since the "internet plus" was put forward, the three major Internet companies competed to sign contracts with local governments to build "smart cities" in various places. Even in a corner of Guizhou, its "Guizhou on the Cloud" is at the forefront of smart city construction. With local governments actively promoting the opening of urban service data and Internet companies actively investing (the competition law of Internet companies: whoever gets the entrance gets the world), the government and the market complement each other, give full play to their respective strengths, innovate the public service supply model, and promote the socialization of government governance and information inclusiveness, which will certainly optimize the urban management process. The new urbanization of "internet plus" will also bring positive changes. Under the influence of "internet plus", the construction of new urbanization should be characterized by industry sinking, industry integration and industry uniform distribution. The formulation of "headquarters economy" is out of narrow geographical interests. The headquarters and production bases of large enterprises in the United States are scattered. FedEx headquarters is located in the southern town of Memphis, which is the largest air cargo hub in the world. Wal-Mart’s headquarters is also in a small city.

"internet plus" is of great significance to the hospital reform in a "battle-ready" state. Registration network and medical payment network play a supplementary role in solving the difficulty of seeing a doctor. With the development of Internet technology, a considerable part of diagnostic behaviors can be completed online, and artificial intelligence can partially replace doctors, including surgery, detection and chronic disease management in hospitals. Pharmacy can be separated from the hospital, patients can get peer-to-peer service across the hospital, and the family will become the main place for medical care in the future. The development of hospitals in China is specialized, fragmented and networked. There are 7 billion outpatient visits and 200 million hypertensive patients in China every year. Can some of these patients be treated at home in the future? One thing is certain, the medical function cannot be changed, but the hospital organization can be changed.

Wang Min: "internet plus" can be said to be a force to change the world, but this kind of+still has a premise. "internet plus" is not a label, and "internet plus" doesn’t just want to++,and it doesn’t simply stick the Internet and traditional industries together, but should make some "chemical changes" between them. Internet can add hospitals, education, new rural construction, finance, new urbanization and so on. After adding it, there will definitely be changes, big and small. If "internet plus" is to become a subversive force, the operating structure of the original industries, industries and organizations should be adjusted accordingly and actively. If there is no adjustment, the change will not be so obvious. But one thing is certain, if you don’t adapt and adjust, internet plus will force you to make changes sooner or later.

Dongfeng Yipai e π 008： high matching and low price big guy, the details hide mysteries

Old irons, today let’s talk about the eπ 008 car. To be honest, this car has caused quite a stir, and many friends are asking me how this car is.

As a senior car critic, I will give you a good talk today to see what the big guy called "high matching and low price" has.

Let’s talk about the appearance first. The eπ 008 looks really good. It has a body of more than 5 meters and a wheelbase of more than 3 meters. It is a big guy standing there.

The daytime running lights on the front face, coupled with the dotted decorations on the front bumper, look quite technological. The lines on the side are also quite smooth, especially the D-pillar one, which reminds me of it, but the eπ 008 is obviously more domineering.

Let’s take a look at the interior again. As soon as you enter the door, the first impression is simple and atmospheric. The golden decorative strip that runs through the entire dashboard, with the large-sized central control screen, looks very high-grade.

The co-pilot’s dashboard design is also quite interesting. It is almost a flat layer from front to back, and the visual effect is great. But to be honest, although this design looks good, it is practical.

The first thing was the layered sliding refrigerator. This thing could slide from the front row to the back row. It could be used as both a refrigerator and a storage table.

But there is a small regret, that is, the front row cannot open the refrigerator directly from above, which is a little inconvenient. Is this designer’s brain flooded? If the front row cannot be opened, isn’t it useless?

In addition, there is a ceiling screen in the second row, which can be operated on the back end screen of the sub-dashboard or on the ceiling screen, which is much more convenient than gesture and voice operation. However, I think that if the third row is sitting, the second row of seats will be adjusted forward, and it may be a little tiring to look at this screen.

Let’s talk about the seats. There is a zero-gravity seat on the right side of the middle row, and it can slide sideways to avoid the rear hub bag, and you can lie down with one click. Sounds advanced? But don’t be too happy, because the seat belt is not integrated into the seat, so the mode cannot be used when driving.

However, even without the use of zero gravity mode, the leg support space is still enough, and the 172cm person can basically straighten his legs comfortably. This reminds me of those so-called "first class", which ended up sitting like a can.

The three rows of space are also good, even if the first two rows are seated, the feet of the three rows of passengers can still be placed at the bottom of the second row, which is more comfortable than many models of the same level. Now you don’t have to worry about being stuffed into the back row as "".

Speaking of which, I have to mention it. Although C16 is also a big guy, it is obviously inferior in terms of three rows of space. In the case of maintaining a similar sitting position, the distance between the knees of the third row of C16 and the backrest of the second row is only one palm thick, which is indeed much worse than that of eπ 008.

Let’s talk about some details. The front headrest of the eπ 008 has a stereo inside, which is quite interesting. However, for this reason, the front seats cannot be completely flat, and there is no way to make a big bed with the second row of seats.

This may disappoint some friends who like to travel by car. But then again, we’re not going camping by car, what do we need such a big bed for? Do you want to have a "mobile bedroom" in the car?

The design of the trunk is also very thoughtful. The floor is segmented, and the outermost piece can be taken out as a picnic table alone, and it can also sink to the bottom to increase space. This design is indeed more flexible than the regular layout of the Zero Run C16.

But then again, although the EPi 008 has a high configuration, there are still traces of cost savings in some details. For example, the makeup lamp, the structure of the sun visor without fingers entering, the exposed pedal, and so on.

Although these places do not affect the use, they do make people feel a little fly in the ointment. It’s like wearing a famous brand, but the shoelaces are plastic, which is a bit cheaper.

In general, the EPi 008 is indeed rich in configuration at the price of 18-210,000. Compared with Chery, X90, RX9 and other models of the same level, the EPi 008 definitely has an advantage in configuration.

Even the slightly more expensive ones may not be able to beat eπ 008 in terms of configuration. However, we can’t just look at the configuration, we have to consider the actual experience.

Some friends may worry that with so many high-tech configurations, will it be complicated to use? Or can our brand power and after-sales services keep up with such high-end configurations? These are all questions we need to consider when choosing a car.

So the question is, Tiezi, will you be tempted by such a large body with rich configuration and spacious space? Have you started to plan whether to drive it home?

Let’s talk about power. The eπ 008 is equipped with a self-developed 2.0T, with a maximum power of 170kW and a peak value of 390N · m. This parameter is definitely the top level in the same class of models.

In comparison, Chery’s 1.6T has only 145kW power, its 2.0T engine is only 150kW, and even BYD Tang’s 2.0T has only 150kW. It can be said that the power output of the eπ 008 is the strongest at this price.

But then again, just having a lot of horsepower is not enough, the key is to see how it actually performs. I checked the 100-kilometer acceleration data of the eπ 008, and the official result is 8.9 seconds. This result is not bad in the same class of models, much faster than Chery’s 10.5 seconds.

However, in comparison, the 100-kilometer acceleration of the zero-run C16 is only 7.9 seconds, which is a full second faster than the eπ 008. It is no wonder that the C16 looks more sporty in appearance. But then again, the eπ 008 is such a big body, and the acceleration time of 8.9 seconds is already very good.

Let’s talk about the handling. The eπ 008 adopts the suspension layout of the front McPherson and the rear, and the handling should not be too bad. However, from the actual test drive experience, the control of the eπ 008 is still a little heavy.

Maybe it’s because the car is too big and heavy. Fortunately, the body is relatively stable, and there won’t be any major shaking. And the steering wheel feels pretty good, but it’s a little too light. But for most family car owners, this problem shouldn’t be a big deal.

Overall, the power and handling of the EPi 008 were pretty good. Although it might not be as good as some sports positioning models, it was already excellent for a large seven-seat MPV.

Let’s talk about the intelligent configuration. The eπ 008 is equipped with the intelligent cockpit system independently developed by Dongfeng. The central control screen is up to 14.6 inches, and the resolution reaches the 2K level. The visual effect of this screen is really good, high and fast.

However, one thing that I am not satisfied with is that the system still needs to be optimized. The entrance of some functions is hidden a bit deep and the operation is not intuitive. Fortunately, the voice interaction system is still sensitive and can basically meet daily needs.

In addition, the eπ 008 is also equipped with an L2-level driver assistance system. Including, lane keeping, and other functions. These configurations are also considered top-of-the-line in the same class of models. But in actual use, I think there is still some room for optimization.

For example, Adaptive Cruise was somewhat sluggish and could not keep up with changes in traffic flow. The lane maintenance was also not very stable, and there were often deviations. However, I believe that Dongfeng’s subsequent software upgrades should be able to solve these problems.

Then there’s the safety configuration. The safety of the eπ 008 is also the best in its class. The body structure is made of high-strength steel and is equipped with multiple reinforcements. In addition, there are active safety configurations such as 6 airbags, EBD, and passive safety configurations such as child seat interfaces.

Judging from the collision test results of CNCAP, the overall score of eπ 008 is 5 stars, which is very good. However, in comparison, the collision score of Zero Run C16 is not much better, and it also gets 5 stars.

So all in all, the safety performance of eπ 008 is still very good. For home owners, this is undoubtedly a big selling point. After all, who doesn’t want their family to drive safely?

Finally, I would like to say that the Eπ 008 is undoubtedly a dark horse of Dongfeng’s own brand. It has excellent performance in appearance, space, configuration and other aspects, and the cost performance is also very high.

However, it is not a perfect car either. Some details and intelligence still need to be optimized. However, I believe Dongfeng will gradually solve these problems in the future.

Then the question is, Tiezi, what do you think of the eπ 008? Are you already excited? Do you want to consider buying such a big one? But then again, just looking at the configuration is not enough, we have to see how much it costs.

Next time we will talk about the fuel consumption, maintenance, value preservation and other issues of the eπ 008. See if it is worth buying. Don’t forget to continue to follow me then!

Shanghai Cadillac XT5 price reduction information! The highest profit 130,000, if you miss it, there is no

[Autohome Shanghai Promotion Channel] Good news! The high-profile luxury SUV is launching an eye-catching promotion in Shanghai. Currently, Cadillac is offering XT5 users a car purchase discount of up to 130,000 yuan, making the already competitive model price more attractive. The starting price has been reduced to 222,700 yuan, which is undoubtedly the double allure of luxury and cost performance. If you are interested in the Cadillac XT5, be sure to seize this rare opportunity and click "Chatti Car Price" in the quotation form to put your car purchase dream within reach at a more affordable price. Hurry up and enjoy this unmissable offer!

上海地区凯迪拉克XT5降价信息！最高让利13万，错过就没有

The Cadillac XT5, with its elegant and dynamic exterior design, highlights the unique charm of luxury SUVs. Its front face features a family-style iconic shield-shaped air intake grille, paired with sharp LED headlights, showing the visual effect of power and technology. The body lines are smooth, and the overall style is both luxurious and sporty. It perfectly blends power and refinement to bring a strong visual impact to the driver.

上海地区凯迪拉克XT5降价信息！最高让利13万，错过就没有

The Cadillac XT5’s unique design aesthetic is outlined in elegant side lines. The body size is 4813mm × 1903mm × 1682mm, and the wheelbase reaches 2857mm, providing plenty of interior space for passengers. The front and rear track are 1645mm, ensuring the stability and handling of the vehicle. The tire size is 235/65 R18, which reflects Cadillac’s attention to detail in both the grip and visual effects of the tires. The rim style also shows the XT5’s sporty and luxurious temperament.

上海地区凯迪拉克XT5降价信息！最高让利13万，错过就没有

The interior design of the Cadillac XT5 shows a perfect blend of luxury and technology. The exquisite leather steering wheel provides a comfortable grip and supports manual up, down and back adjustment, providing a precise control experience for the driver. The center is equipped with an 8-inch touch screen, integrated multimedia system, navigation, phone and air conditioning, which is convenient to operate, and supports automatic speech recognition to enhance the convenience of driving. The seats are made of imitation leather and leather materials to provide good support, the front seats are heated, and the driver’s seat is also equipped with a power seat memory function to ensure the comfort of the driver. The rear seats support front and rear adjustment and backrest adjustment, which can achieve proportional reclining and flexible space utilization. The overall interior layout is elegant, taking into account both practicality and beauty, creating a luxurious and comfortable riding environment.

上海地区凯迪拉克XT5降价信息！最高让利13万，错过就没有

The Cadillac XT5 is equipped with a powerful 2.0T engine with a maximum power of 174 kilowatts and a maximum torque of 350 Nm, which can output 237 horsepower. This L4 engine, combined with a 9-speed manual transmission, ensures excellent performance and driving pleasure during acceleration and driving.

Summarizing the evaluation of the Autohome owner, the Cadillac XT5 won his favorite with its spacious space and atmospheric exterior design. The owner emphasized the sense of security and broad vision brought by the vehicle, which undoubtedly strengthened the XT5’s comfortable and practical image in the eyes of consumers. Whether it is for family travel or business needs, the XT5 has won the favor of many owners with its excellent performance and reliable quality.

New upgrade？ The 2024 version of Volkswagen Maiteng starts at 174,900!

In the highly competitive B-class car market, Volkswagen has always been at the forefront of the market with its calm and atmospheric appearance, spacious and comfortable ride space, advanced technology configuration, and efficient power system. Now that the 2024 version of Volkswagen Maiteng has been upgraded again, what surprises will it bring us?

E: PGC0820 New Upgrade 2024 Volkswagen Maiteng Sale from 174,900 yuan heng.jpg

2024 version of Volkswagen Maiteng, positioning medium-sized car, a total of three models, the official guide price is 17.99-24 6,900 yuan.

WeChat screenshot _20240820105948_1

In terms of appearance, the new Maiteng adopts the new design style of the Volkswagen family, which is more youthful and technological. The front face adopts a horizontally extending air intake grille design, with exquisite chrome-plated decorative strips, which not only stretches the visual width, but also makes the entire front face look more atmospheric and stable. The Volkswagen brand LOGO can be lit up, and there are penetrating light strips on both sides, which greatly enhances the sense of technology.

WeChat screenshot _20240820105821_1

From the side, the waist line of the new car runs through the front eyebrows to the taillights, and it is equipped with a new style of two-color large-size wheels, providing a full sense of overall movement.

In terms of body size, the length, width and height of the new car are 4990/1854/1487 mm, and the wheelbase is 2871 mm.

In terms of the rear, the new Maiteng features a through-type taillight design, allowing the Volkswagen logo to be lit up as well. The red reflective strip below enhances the layered feel of the rear.

WeChat screenshot _20240820105848_1

In terms of interior, the new Maiteng adopts a new design concept and is more concise and technological. Different models are equipped with 10.25-inch or 10.3-inch full LCD instrument panels, as well as 15-inch central control screen + 11.6-inch co-pilot screen, which can achieve three-screen linkage.

WeChat screenshot _20240820105832_1

In terms of space, the rear row has sufficient space, the second row of seats supports backrest angle adjustment, and the seat ventilation/massage function is equipped in the front and rear rows. At the same time, there is a boss button, which will be much more convenient in business reception scenarios.

WeChat screenshot _20240820110014_1

In terms of configuration, the car system is equipped with a Qualcomm Snapdragon 8155 chip, supports CarPlay and Baidu Carlife, and is equipped with iFLYTEK voice solutions. The official claims that its voice command recognition accuracy exceeds 95%.

It is worth mentioning that the new Maiteng is equipped with the IQ. Pilot intelligent driver assistance system jointly developed by Volkswagen and DJI, featuring functions such as adaptive cruise, lane change assistance, emergency congestion handling, lane avoidance, traffic sign recognition, and special object recognition.

In terms of power, the new Maiteng will continue to be equipped with 1.5T and 2.0T turbocharged engines, of which the 1.5T engine has a maximum power of 118KW and a peak torque of 250N · m; the 2.0T high-power engine has a maximum power of 162KW and a peak torque of 350N · m. In terms of transmission, they are all matched with a 7-speed wet dual-clutch transmission.

Overall, the 2024 FAW-Volkswagen Maiteng B9 has been upgraded in terms of appearance, interior, smart driving, configuration, etc., which caters to the aesthetic needs of today’s young people, and can adapt to a variety of vehicle scenarios such as home and commercial use. If your budget is around 200,000 yuan, would you consider buying this car?

BYD Super Hybrid Tang DM-i, what’s it like？

Tang DM-i has been on the market for some time, and the price is 189,800-216,800 yuan. It focuses on saving fuel for home use. Now it is hard to find a car. What about this car?

Tang DM-i focuses on household fuel saving. Even in the state of power loss, it can achieve ultra-low fuel consumption of 5.3L/100km, which can be used for oil and electricity, and its comprehensive battery life can reach 1050km. The pure battery life reaches 51-120km, which is completely enough for the general car demand.

In terms of appearance, it is basically the same as Tang DM-P. Tang DM-i still uses Dagron Face design language, with large air intake grille on the front face and triangular headlights, which highlights the powerful gas field.

The side of the car body is very dynamic, and the 20-inch five-spoke aluminum alloy wheels are full of fighting power. The tail of the car is equipped with classic through taillights, plus the logo of DM-i, which is very recognizable.

In terms of size, the overall body length, width and height of Tang DM-i are 4870/1950/1725mm and the wheelbase is 2820mm, which is enough for its main home market.

In terms of interior, Tang DM-i is equipped with the iconic 15.3 central rotating large screen, and the two-piece steering wheel with double-color flat bottom design is wrapped in leather, with a large area of leather material and chrome trim, which is luxurious and comfortable.

In terms of power, Tang DM-i is equipped with 1.5Ti dedicated for Xiaoyun-Plug-in. This engine is specially developed for hybrid vehicles, up to 40%. There are two pure electric endurance versions available, 52km/112km respectively, equipped with blade batteries, which are safe and reliable. And the fuel consumption is 5.3/100km and 5.5L/100km respectively under the condition of power shortage, and the comprehensive endurance of oil-electricity hybrid can reach 1050km, and the acceleration of 100 km reaches 8.5 seconds.

Tang DM-i has four modes. First, EV pure electric drive mode can provide 51-120km pure electric battery life only by driving motor and battery. The second is HEV series mode, in which the engine is connected with the to drive the generator to generate electricity, and the motor is driven by electric energy to drive the wheels; Third, the parallel mode, in the scene of rapid acceleration or overtaking, the engine and motor simultaneously participate in the work to drive the vehicle; Fourth, the engine works to drive the vehicle, and the general scene will be in the state of high-speed cruising, with the aim of reducing the fuel consumption of the vehicle. DM-i super hybrid is actually a combination of plug-in hybrid and extended-range electric. It can not only be plugged in and charged, but also serve as a generator to a certain extent, and also take into account direct-drive vehicles, which is quite powerful.

The EHS electric hybrid system equipped with DM-i in Tang Dynasty cancels the complicated shifting mechanism of the traditional transmission, and all power transmission is a single-gear mechanism, which is realized by a motor, so that the traditional gearbox will be gone and the driving will be very smooth.

Tang DM-i, which focuses on household fuel economy, gives everyone another choice, with a price of 189,800-216,800 yuan. So far, it is hard to find a car in most areas. Would you choose it?

The last ＂battle＂ before autonomous driving, Zhiji Automobile released the ＂Roadmap for the landing of smart driving products in the next 3-5 years＂

[Global Network Automobile Comprehensive Report] (August 16, 2023, Beijing) Recently, two Tsinghua alumni-Guo Hui, deputy CTO/ of Zhiji Automobile/chief scientist of intelligent driving, and Cao Xudong, CEO of Momenta, a global head intelligent driving algorithm player, joined hands with Tsinghua University Institute of Vehicles and Transportation.subdecanalProfessor Shengbo Eben Li, held in Tsinghua Science Park."IM AD DAY Zhiji Automobile Intelligent Driving Conference Tsinghua" exchanged and discussed with the guests on many topics such as technical route, experience standard and development trend before the end of automatic driving..

At the event, Professor Shengbo Eben Li of Tsinghua University shared "Safety Challenges and Technical Progress of Self-driving Cars", which was highly summarized."Data-driven" gives autonomous driving a "safe" technological evolution path. Guo Hui, chief scientist of Zhiji automobile intelligent driving, reviewed.TomojiAfter 2 years, the head player has been driving for 9 years.The technological evolution track of has reachedHuman driving safety3.2 timesUser experience of smart driving products; And published it."Roadmap for the landing of Zhiji automobile intelligent driving products in the next 3-5 years", announced that it will be this year.In October, the public beta of "IM AD City NOA" was officially launched, and it entered the "urban NOA era" in synchronization with the global head players..Cao Xudong, CEO of Momenta, analyzed in detail "Based on DDOD, DDLD, D.L.P artificial intelligence model,IM AD intelligent driving will be fully data-driven, and most scenes will be automatically driven in the next 3-5 years.",towards the end of automatic driving!

TomojiAfter two years of friendship and nine years of intellectual driving,In 2025, it will enter the era of Door to Door.

Coming soonThe NOA beta of the city opened in October means thatZhiji automobile YongIn 2 years (Zhiji brand was released in 2021), it completed the accumulation of head players in other industries for 9 years, and constantly set a new record of "the fastest mass production of intelligent driving products" in the industry..

From the road map, the futureIn 3~5 years, Zhiji Automobile will start the intelligent driving products to accelerate the running, and the intelligent driving products such as high-precision map NOA, urban NOA and commuting mode will be intensively launched:

· "Go to the high-precision map NOA", IM AD will open the public beta in September;

· "City NOA", which started internal testing in April this year, is progressing smoothly and will start public testing in October;

· "Commuting mode" is expected to quickly cover 100+ cities nationwide in 2024;

In 2025, IM AD will enter the era of Door to Door.

Achieved3.2 times the human driving safety, and the intelligent driving experience is superior to the industry’s head level.

At the same time of rapid evolution, high-standard intelligent driving experience is the highest value appeal of Zhiji automobile. Zhiji automobile intelligent driving assistance systemIM AD not only surpasses most human drivers in safety, traffic efficiency and road game ability, but also provides users with an experience obviously superior to the industry standard..

Especially the safety, at present, Zhiji automobile has achieved human driving safety.3.2 times of intelligent driving. The statistical results of actual driving data show that at present, the number of collision accidents per million kilometers of IM AD is 0.6, which is far lower than the number of collision accidents per million kilometers driven by human beings, which provides a solid security guarantee for the user experience of man-machine driving. IM AD’s safety class false braking frequency is less than once per million kilometers, which is 5 times better than the industry head standard.

On the performance experience,IM AD’s delivery standard is also strict, which exceeds the level of the top players in the industry, whether it is "driving performance" such as lane change efficiency, driving center performance, driving fluency and driving comfort, or "parking performance" such as parking space recognition ability, parking success rate and parking fluency. The success rate of IM AD lane change is as high as 98%, the uncomfortable deceleration is only 1.3 times per thousand kilometers, and the success rate of parking is 97%. It can be called a typical "hexagonal warrior".

Keep accelerating evolution with technological advantages, and realize safety, comfort and intelligence driven by all data.

As a new brand, Zhiji AutomobileBehind the 2-year-old distance between players in the head is the underlying technical advantage of joint development and two-way empowerment with Momenta.The core competence composed of more efficient architecture, rapidly evolving algorithms and higher utilization of generative data will continue to drive.The accelerated running of IM AD’s intelligent driving evolution.

IM AD is the only dual-intelligent computing platform compatible with Xavier and Orin, and its architecture adaptability is more efficient, the computing power requirement is reduced by 90%, and the running efficiency of the model is greatly improved by 500%.. Based on this, limited computing power can also achieve global visual integration; Only byThe scheme of "single lidar+single Orin chip" can also cover all urban scenes and meet the demand of NOA for high-precision maps.

At the same time,IM AD algorithm has the ability of faster technological evolution. In 2021, OneModel, BEV and Transformer technologies have been implemented, and in 2022, the first car was equipped to achieve mass production, laying the industry-leading technology base. In April 2023, Zhiji Automobile and Momenta released the industry’s first D.L.P artificial intelligence model, which solved the bottleneck problem of cognitive intelligence. The "NOA-to-high-precision map" public beta, which will be launched in September this year, will gradually realize the switching of map technology schemes and realize the uninterrupted assisted driving experience without relying on high-precision maps. On this basis, in 2024, IM AD is expected to enter the application stage of Occupancy occupying the network and realize automatic driving in most scenarios.

　

It is worth noting that, as the peak product of Zhiji automobile intelligence, the third model will be unveiled at Chengdu Auto Show.TomojiLS6, the whole department has NOA ability to go to high-precision maps, and the delivery is equipped with the industry’s first "one-click scene driving" function.on the basis ofIM AD intelligent driving technology solves the high-frequency pain points in the deterministic scene of users’ urban travel.

At present, IM AD is preparing for the technology to go to sea, and has completed the European localization adaptability training, and the planning algorithm has adapted to the local environment and driving habits. In 2024, with the launch of the first global strategic model LS6 of Zhiji Automobile, Zhiji Automobile will share China’s intelligent driving technology with the world, rapidly expand its overseas influence, and let the world see China, and China is the world!