CCTV News:The reporter learned from the Ministry of Commerce yesterday (January 2) that during the New Year’s Day holiday in 2024, all localities actively organized various consumption promotion activities, and the sales of festive goods, domestic fashion products, green and healthy smart products were brisk. Theme catering, special tourism and ice and snow sports continued to be hot, diversified, experiential and immersive consumption was favored, and the market for daily necessities was stable.
Create a strong atmosphere around to stimulate consumption potential
According to the business big data monitoring of the Ministry of Commerce, the sales of key retail and catering enterprises nationwide increased by 11.0% year-on-year. Business departments at all levels actively create a strong consumption atmosphere and stimulate consumption potential. Beijing, Shanghai, Hubei, Guangxi and other places have launched consumer promotion activities with the theme of "New Year’s Eve Shopping Season" and "Happy New Year Carnival"; Sichuan, Guangdong, Anhui, Yunnan and other places have launched measures to facilitate the people and benefit the people with the theme of "Tesco" and "Huibu"; Heilongjiang, Tianjin, Ningxia and other places have created consumer scenes such as ice and snow sports and folk experience around "Warm sunshine and long taste in winter" to release the consumer market.
Smart home appliances, traditional clothing and other hot sales.
Smart home appliances, household products, food and beverage, traditional clothing and so on are selling well. The sales of gold, silver, jewelry, building materials and furniture of retail enterprises monitored by the Ministry of Commerce increased by 21.2%, 13.1% and 12.9% respectively.
Residents’ enthusiasm for travel is high, and the sales of accommodation and catering are increasing.
Residents’ enthusiasm for travel is high, and the consumption of catering accommodation, recreational tourism and sports events with the theme of "New Year’s Eve" and "Ice and Snow" is hot. Accommodation and catering sales of some key e-commerce platforms increased by more than 70% year-on-year. The 170 tourist attractions (regions) in Beijing received a total of 4.834 million tourists, an increase of 80.5%.
The popularity of live e-commerce has risen, and instant retail has grown rapidly.
New consumption enthusiasm such as online retail, live e-commerce and instant retail continues to climb. Live e-commerce has developed rapidly, and the Ministry of Commerce has focused on monitoring the live broadcast turnover of e-commerce platforms by about 40%. Instant retail sales grew rapidly, and the "hour-to-hour" and "minute-to-minute" services improved the holiday consumption experience. The instant retail sales of some e-commerce platforms increased by more than 20%.
Large-scale agricultural and sideline products wholesale markets have sufficient stocks.
The inventory of 200 large-scale agricultural and sideline products wholesale markets in China is generally sufficient. The prices of grain, edible oil, pork, beef and mutton are basically the same as before the holiday, and the average prices of eggs and vegetables have all increased by 0.2%. The market supply of daily necessities in Jishishan, Linxia Prefecture, Gansu Province and Haidong City, Qinghai Province is sufficient, and the prices are generally stable.
Shanghai: Tourism consumption reached 11.8 billion yuan during the New Year holiday.
During the New Year’s Day, Shanghai launched a number of welcome activities to meet the diversified needs of citizens and tourists.
According to Shanghai Tourism Big Data Monitoring, during the three-day holiday on New Year’s Day, Shanghai received a total of 7,181,600 tourists, a year-on-year increase of 16%; Tourism consumption reached 11.806 billion yuan, a year-on-year increase of 24%.
Chongqing: Overnight visitors during the New Year holiday increased by 82.4% year-on-year.
The reporter learned from the Chongqing Municipal Cultural Tourism Commission that during the three days of the New Year holiday, Chongqing received 775,400 overnight visitors, an increase of 82.4% year-on-year.
The data shows that the 130 closed tourist attractions in Chongqing received more than 1.87 million tourists, up 270.9% year-on-year, among which Hongyadong and Ciqikou popular scenic spots received more than 200,000 tourists. During the New Year’s Day, the Chongqing Cultural Tourism Department held more than 20 large-scale cultural tourism activities, started the selection of Chongqing tourism food, and distributed cultural tourism coupons with a total value of more than 10 million yuan through the online platform to attract customers.
