In the first seven months of this year, automobile exports reached 383.73 billion yuan, a year-on-year increase of 118.5%. Yesterday, the data released by the General Administration of Customs showed that Chinese cars went to sea with explosive growth. Guangzhou Daily’s all-media reporter observed that auto companies have taken a two-pronged approach to seize the domestic and international markets. The domestic market is not weak in the off-season, and auto companies use price cuts to boost sales and run for the annual sales target.
Text/Guangzhou Daily All-Media Reporter Zhou Weili, Xu Xiaofang and Zhang Lu
overseas market
Going to sea from individual combat to group organization
Automobile export is growing into a new engine for the growth of China automobile enterprises. According to customs statistics, in the first seven months of this year, China’s automobile exports reached 383.73 billion yuan, an increase of 118.5%. In the first half of the year, 2.341 million vehicles were exported, a year-on-year increase of 76.9%; The export value of the whole vehicle was US$ 46.42 billion, a year-on-year increase of 1.1 times. China may export more than 4.5 million cars this year, which is expected to surpass Japan to occupy the first place in the world.
A number of car companies have accelerated to go to sea. BYD, Chery, Great Wall, BAIC, GAC, Geely, Weilai, Tucki and other auto companies have taken more than 70 trips to sea. Lang Xuehong, Deputy Secretary-General of china automobile dealers association, judged that there will be a window period of about ten years for the rapid growth of automobile exports. It is worth mentioning that the action of going to sea is not limited to the export of the whole vehicle. Supply chain export and brand building … … More China car companies choose to set up a system to go to sea.
Guangzhou car companies are also active participants in export. In July, GAC Ai ‘an announced the start of export, with Thailand as the first stop. By the end of May, Guangqi Honda had exported more than 2,400 ZR-V models to the European market, and will continue to promote its export business to the European market in the future. In the second half of the year, the Odyssey e:HEV produced in Zengcheng will be exported to Japan in reverse. The G6 model of Tucki released in June this year is also carried out simultaneously at home and abroad, and the new car meets the regulations and standards of many places around the world.
China’s import and export of goods increased by 0.4% in the first seven months.
General Administration of Customs: The data is in line with expectations, and the fundamentals of long-term improvement have not changed.
According to the data released by the General Administration of Customs, in the first seven months of this year, the total import and export value of China’s goods trade was 23.55 trillion yuan, up 0.4% year-on-year. Among them, exports were 13.47 trillion yuan, an increase of 1.5%. Lu Daliang, director of the Statistics and Analysis Department of the General Administration of Customs, said that China’s foreign trade import and export operation is stable and in line with expectations, and the long-term positive fundamentals have not changed.
"The performance of private enterprises is brighter, which provides some support for the growth of foreign trade." Bai Ming, a member of the Academic Degrees Committee of the Research Institute of the Ministry of Commerce, pointed out that in the first seven months, the import and export of private enterprises was 12.46 trillion yuan, up 6.7%, accounting for 52.9% of the total foreign trade value, up 3.1 percentage points over the same period last year.
Another noteworthy data is that in the first seven months of this year, China’s exports to ASEAN increased. In the first seven months, ASEAN was China’s largest trading partner, and the total trade value between China and ASEAN was 3.59 trillion yuan, up 2.8%, accounting for 15.3% of the total foreign trade value. The trade surplus with ASEAN was 627.51 billion yuan, an increase of 17%.
"China products are inexpensive, Southeast Asian e-commerce has a broad growth space, and logistics from China to Southeast Asia is convenient, and the live broadcast outlet also brings new opportunities." Wu Linhao, general manager of Best International’s cross-border business, said. The total volume of cross-border business of Best International increased by 11% in July this year.
Zhou Maohua, a macro researcher in the Financial Market Research Department of China Everbright Bank, believes that the decline in China’s export growth rate is mainly affected by the slowdown in overseas demand and the drag of price factors. Bai Ming suggested that foreign trade enterprises should attach importance to the domestic and international double circulation, increase the intensity of exporting to domestic sales, and increase the development of the domestic market.
home market
Traditional car companies: I am healthy
Since July, the price reduction in the auto market has not stopped. First, North and South Volkswagen successively announced the price reduction of ID. Series, with the highest price reduction of 87,000 yuan. Almost at the same time, Cadillac announced to adjust the price and rights of LYRIQ Ruige, a pure electric vehicle: the price of all products was lowered by 60,000 yuan, and the price was further lowered to 361,700 yuan after the discount was superimposed.
In late July, the reporter visited the first-line market and found that both fuel vehicles and pure electric vehicles have discounts ranging from 30,000 yuan to 60,000 yuan. It is worth mentioning that the preferential strength of pure electric vehicles owned by many head car companies is generally greater than that of fuel vehicles.
In August, the atmosphere of price reduction is still spreading. SAIC Volkswagen announced that from now until August 31, the prices of nine SUV models of SAIC Volkswagen will be reduced. Among them, the comprehensive discount of Tourang and Tourang X reached 60,000 yuan, and the plug-in hybrid of Tiguan L was 55,000 yuan.
SAIC MG MG offers limited-time discounts for its hot-selling models such as MG5 Scorpio and the third-generation MG6PRO, with a maximum discount of 26,000 yuan for bicycles.
New forces: me and
Li Xiang, CEO of LI, said that price reduction can’t increase sales, but it can hit competitors. When the price of traditional fuel vehicles is greatly reduced to hedge the penetration of new energy vehicles, how should new energy vehicles respond? The answer is: reduce the price.
Recently, Zero Run announced that some models of its C-series have reduced their prices, with the highest drop of 20,000 yuan. This is not the first time that Zero Run has reduced its price. In March this year, Zero Run has officially announced a price reduction.
Chery New Energy announced that the purchase of three models of Chery New Energy, namely Little Ant, Unbounded Pro and QQ Ice Cream, can enjoy different cash discounts, up to 10,000 yuan.
Ai ‘an launched the summer "price" activity, where users can enjoy three years’ interest of 100,000 yuan, limited-time financial subsidies, new car charging gifts worth 4,999 yuan, and replacement subsidies as high as 6,000 yuan.
Joining the new round of price reduction is the Great Wall Euler, which can enjoy a maximum discount of 30,000 yuan. Nezha Auto started the activity of reducing the price by up to 49,000 yuan.
Price reduction has become the norm, and the pressure on high inventory funds still exists.
Many car companies are ready to "reduce prices as a normal state". High inventory, the withdrawal of new energy vehicles from the state, and the switch of the national six b … … These are important incentives for the continuous price reduction of the auto market this year.
According to the statistics of china automobile dealers association, the inventory index of the automobile industry was lower than that of threshold for only one month in the past two and a half years. From fuel vehicles to electric vehicles, from local brands in China to multinational car companies, it is hard to bear the financial pressure brought by high inventory.
The wave of price cuts is also reducing the operating profits of car companies. Take Volkswagen as an example. In the first half of this year, the profit from the joint venture company in China dropped from 1.402 billion euros in the same period last year to 1.152 billion euros.
The good news is that the auto market is picking up. According to the statistics of the Passenger Car Association, in July this year, automobile retail sales hit a record high.