In recent years, a "face value economy" with aesthetics as the core is quietly emerging. As the finishing touch of eye makeup, false eyelashes have become the favorite of more and more beauty lovers. According to the data, in 2023, the market scale of false eyelashes on Taobao, Tmall and Tik Tok platforms reached 2.84 billion yuan, up 111.5% year-on-year.
According to the report of Voice of China, Central Radio and Television General Station, an ordinary northern city supplies 70% of the world’s false eyelashes, and its market value is as high as 10 billion yuan. This place is Pingdu, Shandong. According to enterprise survey data, there are 2,954 false eyelashes-related enterprises in Shandong, accounting for 89.76% of the national stock. Among them, there are 2,469 false eyelashes-related enterprises in Qingdao, a prefecture-level city under pingdu city, accounting for 83.58% of the relevant enterprises in Shandong and 75.02% of the relevant enterprises in China, ranking first in the country.
According to the enterprise survey data, there are 3,291 enterprises related to false eyelashes in China. In the past ten years, the false eyelashes industry has gone through the initial stage and the growth stage, and the registration volume of related enterprises has shown an overall growth trend. In 2023, 676 enterprises increased by 48.57% year-on-year, hitting a new high in the past ten years.
There are 3291 enterprises related to false eyelashes in China.
According to the enterprise survey data, there are 3,291 enterprises related to false eyelashes in China. In the past ten years, the false eyelashes industry has gone through the initial stage and the growth stage, and the registration volume of related enterprises has shown an overall growth trend. In 2023, 676 enterprises increased by 48.57% year-on-year, hitting a new high in the past ten years. Up to now, 439 related enterprises have been registered this year, of which 431 were registered in the first seven months, an increase of nearly 10% over the same period last year.
The stock of related enterprises in Qingdao accounts for 75.02% of the whole country.
Enterprise survey data shows that from a regional perspective, pingdu city is the industrial capital of false eyelashes in China, accounting for 70% of the global total. With its perfect and mature industrial chain, there are 2,954 false eyelashes-related enterprises in Shandong, accounting for 89.76% of the national stock. Among them, there are 2,469 false eyelashes-related enterprises in Qingdao, a prefecture-level city under pingdu city, accounting for 83.58% of the relevant enterprises in Shandong and 75.02% of the relevant enterprises in China, ranking first in the country. Text/letter network reporter