爱上海419论坛-阿拉上海后花园419-夜上海最新论坛社区-上海品茶工作室

　　Liaoning Daily News reporter Yang Zhonghou reported that on December 19th, the Standing Committee of the 13th Provincial Party Committee held its first meeting to systematically study the spirit and instructions of the important speech made by the General Secretary of the Supreme Leader on the revitalization and development of Northeast China and Liaoning since the 18th National Congress of the Communist Party of China, and further study and do a good job in implementation. Zhang Guoqing, secretary of the provincial party Committee, presided over the meeting.

　　The meeting pointed out that the General Secretary of the Supreme Leader has always attached great importance to Liaoning, showing deep concern and cordial care. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has made many important speeches and instructions on the revitalization and development of Northeast China and Liaoning, which has pointed out the way forward and provided fundamental follow-up for Liaoning. The new Standing Committee of the Provincial Party Committee should continue to study deeply and deeply, make consistent efforts for a long time, and turn the blueprint for the comprehensive revitalization of Liaoning drawn by the Supreme Leader General Secretary into reality step by step. It is necessary to develop the habit of working under the premise of thoroughly understanding the spirit of the CPC Central Committee, enhance the ability to translate the decision-making arrangements and strategic requirements of the CPC Central Committee into concrete projects and concrete actions, enhance the strong will and ability to develop and expand Liaoning by using external resources and social capital, and implement it in the spirit of nailing nails, and promote the work in a list, project and engineering manner. We must never take "said" as "done", "issued" as "implemented", "held a meeting to study" as "solved the problem" and "decomposed the task" as "completed the work" to ensure that the important speech and instructions of the Supreme Leader General Secretary will be effective in Liaoning.

　　The meeting pointed out that it is necessary to take the lead in taking a clear-cut stand on politics and set an example of absolute loyalty to the party. Deeply understand the decisive significance of "Two Establishments" to the development of the cause of the Party and the country in the new era and to promote the historical process of the great rejuvenation of the Chinese nation, strengthen the "four consciousnesses", strengthen the "four self-confidences", achieve the "two safeguards", be mindful of "the country’s greatest", and always maintain a high degree of consistency with the CPC Central Committee with the supreme leader as the core in political stance, political direction, political principles and political road. We should fully implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, be good at observing and handling problems politically, change the requirement of stressing politics from external requirements to internal initiative, and constantly improve political judgment, political understanding and political execution.

　　The meeting pointed out that we should take the lead in performing our duties conscientiously and set an example in promoting revitalization and development. The 13th Party Congress of Liaoning Province put forward that "Liaoning has made new breakthroughs in all-round revitalization and all-round revitalization, and safeguarded the country ‘ Five major security ’ The ability has been significantly improved, forming a strong support for major national strategies and laying a solid foundation for the basic realization of modernization in 2035. We should consciously identify Liaoning’s position in the overall cause of the party and the state, show Liaoning’s actions, and strive to complete the objectives and tasks set by the thirteenth party congress of the province. We must persist in taking the new development concept as a political stance and value orientation, implement it in the whole process of economic and social development and in all fields, unswervingly promote high-quality development, resist the pain of transformation, get rid of path dependence, pay attention to development taste, maintain strategic strength, and do a solid job in laying a solid foundation for the long-term, managing old accounts to make up shortcomings, preventing risks and keeping the bottom line, and creating ecology, environment and accumulating strength for high-quality development. We must adhere to the system concept, make overall plans for the present and the long term, make overall plans for epidemic prevention and control and economic and social development, make overall plans for development and safety, and promote all tasks of revitalization and development in a comprehensive way. We must adhere to the people-centered development thought, adhere to the correct view of political achievements, respect history, culture and ecology, make careful decisions and use power carefully. We should keep up with the pace of the times, persist in being upright and innovative, and solve difficult problems and promote development by means of reform and innovation.

　　The meeting pointed out that we should take the lead in implementing democratic centralism and set an example for serious political life within the party. We will further improve and strictly implement the working rules of the provincial party committee and the rules of procedure and decision-making of the Standing Committee of the provincial party committee, adhere to the combination of collective leadership and individual division of responsibilities, fully promote democracy, be good at correct concentration, consciously safeguard team unity, and ensure that all work is carried out in an orderly and effective manner. Serious political life within the party, conscientiously implement the system of "three meetings and one lesson", fully implement the responsibility of inner-party supervision, persist in criticism and self-criticism, and constantly enhance cohesion, centripetal force and combat effectiveness.

　　The meeting pointed out that we should take the lead in carrying forward the spirit of struggle and set an example of bravely tackling difficulties. To change Liaoning, we must first change ourselves. We should start with the team of the Standing Committee of the Provincial Party Committee, accurately understand and profoundly grasp the era connotation and practical requirements of the great struggle that our party is carrying out with many new historical characteristics, activate the struggle gene, dare to fight, be good at fighting, stress responsibility, focus on hard work, dare to act, be good at doing things, face problems directly, remove obstacles and never "detour".

　　The meeting pointed out that it is necessary to take the lead in strictly observing discipline and rules and set an example of always being clean and honest. Adhere to the "three strictness and three realities", adhere to the truth, the right path, principles and rules, cherish the power given by the party and the people, consciously accept supervision, and strictly manage relatives and staff around them. We must strictly implement the spirit of the eight central regulations and be strict with ourselves. It is necessary to shoulder the political responsibility of managing the party, implement the "one post and two responsibilities", do a good job in party building and building a clean and honest party style, fight against all problems that affect the party’s advanced nature and weaken the party’s purity with the spirit of self-revolution, be a good builder and "ranger" of political ecology, and continue to create a clean and tidy political ecology.

　　The meeting also studied other matters.　

Editor’s Note: This article comes from WeChat WeChat official account "Spirit Beast" (ID:lingshouke), by Dust, published by 36Kr with authorization.

I didn’t expect "celebrating the New Year on the spot" to add another fire to the self-heating food market.

On January 20, 2021, on the day of a well-known e-commerce New Year Festival, 200,000 people placed an order for self-heating hot pot-this figure is 10 times that of the same period last year. Compared with the situation that self-heated food was robbed last year, consumers may be more worried about "which one to choose" this year.

Up to now, hundreds of brands have poured into the "self-heating" food track. In addition to new brands such as Mo Xiaoxian and Zi Hei Pot, which focus on self-heating food, leisure food enterprises such as Uni-President, Master Kong, Liangpin Shop and Three Squirrels have increased their prices, and offline hot pot brands such as Haidilao and Xiaolongkan are also one of the main forces of self-heating hot pot.

And new players are constantly entering this track. For example, Yang Guofu, an offline Mala Tang chain brand of "self-heating Mala Tang Hotpot", was recently launched, and its products have been launched on the e-commerce platform. However, Yang Guofu does not have an advantage in online operation, product features and pricing. It is still unknown whether the "cross-border" of offline stores can tear open the self-heating hot pot market.

In the past two years, every time self-heated food is pushed to the forefront, it is always accompanied by abnormal events such as epidemic situation and Chinese New Year. But in fact, there is still a large market "Red Sea" to be developed for self-heating food in outdoor, school and other scenes and sinking markets.

However, self-heating food is only a branch of instant food. With the congestion of the original track and the attack of semi-finished products, instant noodles and takeout, how can new players open up the market in the future, and when will weak players be eliminated, which is more interesting.

"I bought several brands of self-heating hot pot and rice from the Internet. Before the year, the price of vegetables and meat was expensive, and some convenient food could be prepared for emergencies." Zhao Man, who stayed in Beijing for the New Year because of the epidemic, said.

When the year ended, the epidemic came again, and the scene that convenience foods were snapped up a year ago seemed to leave an impression. What is different this year is that the number of "preparing for war" enterprises has increased significantly, and many brands have "broken their hearts" for how to eat well.

According to Taobao statistics, the number of brands of "instant hot pot" and "instant rice" on Taobao and Tmall channels has exceeded 1,000, accounting for nearly one-seventh of the whole instant vegetarian industry.

The latest research by Mintel shows that the market share of self-heating foods in convenience foods has climbed from 4.4% in 2018 to 7.6% in 2019, and this figure is still rising.

Although there are many incoming players, most of the market share is still in the hands of several "big players".

At present, the categories of self-heating food are mainly self-heating hot pot and self-heating rice, while self-heating barbecue, grilled fish and rice noodles have not yet gained a large market share.

According to the types of enterprises, self-heating food players can be subdivided into four branches: cutting-edge brands, catering brands, leisure snacks and convenience foods.

Cutting-edge brands are represented by self-hi pot, Mo Xiaoxian, chopsticks fashion, etc. In the early stage, they achieved rapid development through "OEM" production mode; Catering brands mainly rely on the original supply chain to transform the technology and taste of new products, such as Haidilao and Xiaolongkan, which are well known to the public. Snack food has snack companies such as good shops and three squirrels, and it has played a role in marketing planning.

The convenience food enterprises such as Uni-President, Master Kong and Jinmailang are "experts" of convenience food themselves, and this time they have also broadened the categories of convenience food through their own industrial chains.

People in the industry believe that there is no one type of enterprise with obvious advantages at present. For traditional convenience food enterprises, apart from their own productivity advantages, if they have the marketing ability of cutting-edge brands and the level of taste control of catering brands, there will be great room for expansion in the later stage.

Of course, few enterprises are "out of the circle" only by relying on their original advantages. For example, the brand of "opening a small stove" under Uni-President is one of the successful cases of "traditional enterprise+new marketing model"-the revenue in the first half of 2020 exceeded 170 million, a year-on-year increase of over 15 times.

It is understood that self-heating rice is the main product for cooking small stoves, and the category of self-heating hot pot is also being introduced one after another, and the product pricing ranges from 25 to 38 yuan.

As for brand endorsement, Sean Xiao, the top traffic star, was chosen by Kaixiaozao. In the "traffic wars" of many self-heating food enterprises, he used the fan logic of "buy = support" to enjoy a wave of "fan economy" dividends and successfully created the explosive product of self-heating rice.

"It is difficult to copy the model of explosive products with small stoves. It may be one of the most successful brands in terms of traffic at present, but it does not have an advantage in terms of price and production capacity, and it has not been well known and accepted by core consumers other than fans. This is a serious problem." Experts said.

According to "Spirit Beast", in 2020, the goods in Tmall flagship store are often in a state of tight inventory.

Kai Xiaozao believes that the competition in the self-heating food market is becoming increasingly fierce, and self-heating food, as a long-term development convenience food category, is more important to enhance product strength than capacity expansion.

Cai Hongliang, the founder of the self-cooking pot brand, said in an interview that "in the future, the self-cooking pot should still focus on the deep cultivation of product strength, start the construction of automated technology factories, further improve the iterative speed of production processes and products, and strengthen the core barriers of enterprises."

Everyone should strengthen product strength. What is "product strength"?

Product marketing experts believe that product power is "the ability of products with positive value to be expressed through channels, and to meet consumers’ desires and needs, so as to make them want to buy."

In short, in the field of self-heating food, how to satisfy consumers’ appetite is very important.

However, according to Spirit Beast, at present, a large part of self-heating food brands on the market are still assembled by "OEM" mode. That is to say, the seasonings, ingredients, heating packages and packaging of self-heating food are processed by various factories, and the brands are finally integrated. Compared with "food vendors", many self-heating food brands are more like an assembler.

It is precisely because self-heating products have low technical barriers and are easy to be copied, so large and small food enterprises want to share a piece of the action.

The consequence of this is that for a long time, consumers feel that different brands of products have very similar tastes.

In contrast, the unique taste of the self-help pot is its main advantage.

It is understood that there are more than 100 kinds of SKUs in the self-heating pot, mainly self-heating hot pot and self-heating rice. Since the commodity went on the market in January 2018, the sales in that year exceeded 100 million, increased to 500 million yuan in 2019, and is expected to exceed 1 billion yuan in 2020.

At the same time, in just over three years, it has completed three rounds of financing, with a valuation of over 500 million US dollars, becoming one of the "big winners" in the rise of the self-heating food industry.

Interestingly, some consumers once thought that "self-heating food" was "self-cooking pot" and took the brand name of self-cooking pot as the brand name.

According to the introduction of the pot, the company has its own taste research and development center since its establishment. In 2020, the new round of financing will also be mainly used for deepening the product strength and strengthening the construction of the upstream supply chain, and gradually realize its own production.

However, self-cooking pot consumables (consumables) and staple food materials (rice, etc.) are still processed by other foundries.

Some experts also pointed out that at present, the category of self-heating rice in self-cooking pot has formed advantages different from other brands in taste and price, but according to the development direction of self-cooking pot (building scientific and technological chemical plants and improving production capacity), how to strengthen quality control in the future is the key to development.

Because the explosion of enterprise sales requires a rapid increase in production capacity, which requires the simultaneous improvement of management capabilities, otherwise it is easy to make mistakes in quality control.

One more thing, one of the important reasons why self-heated food can "suddenly emerge" is that it has hit the pain point of "unhealthy instant noodles" in consumer cognition, so keeping the threshold of "quality control" is the most important thing in the future.

According to the data of upstream factories, the gross profit margin of self-heating hot pot is extremely high, and the cost is mostly between 10 yuan and 15 yuan, while the retail price is generally higher than that of 25 yuan, and the profit is nearly doubled.

Indeed, the low technical difficulty and high gross profit margin of self-heating food is one of the important reasons for attracting a large number of food enterprises and capital to flood into the track.

At present, some players who entered the game earlier have obtained the support of capital. In the future, the development of self-heating food industry is more likely to fall into the cycle of "brand rise, capital investment, brand strengthening barriers, and capital follow-up".

All in all, there are not many opportunities left for new players. Fortunately, the self-heating food track is still in the incremental market, and there is no leading brand so far.

The data shows that the size of China’s convenience food market exceeded 450 billion yuan in 2019. With the popularity of self-heating food and snail powder, it is estimated that the size of the convenience food market will reach 481.2 billion yuan in 2020. Among them, the self-heating food market is also expected to increase from 3.5 billion yuan in 2019 to 4.2 billion yuan.

According to the forecast of GF Securities, the self-heating food industry will reach the market space of 15 billion yuan in the next 5-7 years.

Experts believe that these increments mostly exist in the development of sinking market, the increase of application scenarios and the expansion of target groups.

According to the Insight Report of Instant Food Industry in 2021 released by the First Financial Business Data Center, the proportion of instant food products in first-and second-tier cities in China is over 60%. However, the market share of self-heating food in first-and second-tier cities will only be higher, and there is still a large blank area in the sinking market.

On the other hand, the report shows that the five major scenes that constitute the new trend of instant food consumption are "one person to eat", "family to eat", "new snack economy", "outdoor scene" and "dormitory sharing".

At present, the customer groups of self-heating food are mainly post-85, post-90 and post-95, a large part of which is because the application scenarios of self-heating food are still more applied to "office" or "home".

However, in the view of Chen Yuefeng, the founder of Spirit Beast, "the elderly group neglected by many industries and brands may have greater consumption potential in the future."

This is because the aging of the population has become an inevitable development trend in China, and this group of people have more or less the difficulty of mobility and the mentality of pursuing simple and healthy food needs.

We have to admit that self-heating food is an "evolutionary version" of instant noodles and other fast food, and it has solved the pain point of convenience food "health" to a certain extent, allowing consumers to "see" the cooking process of rice, deepening the concept of food health and increasing the "fireworks" of convenience food.

Recently, Kaixiaozao and Sanjiu Weitai jointly launched the "Angelica Pork Belly Chicken" self-heating rice, which raised the concept of "health" of self-heating food to a higher level, and some consumers suddenly thought of adding raw eggs, vegetables and other ingredients to self-heating rice, which not only ensured nutrition, but also enhanced the fun of "cooking".

However, "at present, the self-heating food industry is still in the early and middle stages of development, and there is still a certain distance from the requirements of the elderly in terms of food health and safety and nutritional collocation." Chen Yuefeng said.

Therefore, if self-heating food can really "break through" the demand defense line of the elderly and become a "home necessity" for the elderly in the future, self-heating food may also usher in a bigger and longer explosive "out of the circle".

So, for a group of self-heating food brands, who is the lucky darling?

　　The National Development and Reform Commission recently issued the Implementation Measures for the Preparation of Negative List of Industrial Access in Key Ecological Function Zones. This means that China will start to implement the negative list of industrial access in key ecological function areas.

　　What is the significance of the negative list of industrial access to guide and restrict industrial development, reduce interference in natural ecosystems, and ensure national ecological security? How should all localities make a negative list of local industrial access? The reporter interviewed Li Tianwei, chief engineer of the Environmental Engineering Evaluation Center of the Ministry of Environmental Protection.

　　Reporter: What is the significance of implementing the negative list of industrial access in key ecological function areas?

　　Li Tianwei:Implementing the negative list system of industrial access in key ecological functional zones is a major task determined by the Fifth Plenary Session of the 18th CPC Central Committee, a basic and leading top-level system for implementing the strategy of national main functional zones, a major institutional innovation for accurately managing and developing land space, and of great significance for coordinating the ecological environmental protection and economic and social development of key ecological functional zones and building a national ecological security strategic pattern.

　　Implementing the negative list of industrial access in key ecological functional zones is a key measure to improve the ability of spatial governance and safeguard the national spatial security, and an important guarantee to coordinate economic development and environmental protection and improve the productivity of key ecological functional zones. At the same time, it is also a powerful starting point to improve the supply capacity of regional ecological products and continuously meet the people’s growing demand for ecological products.

　　Reporter: How big is the scope of national key ecological function area?

　　Li Tianwei:According to the National Major Functional Area Planning, the national key ecological functions are divided into four types: water conservation type, soil and water conservation type, windbreak and sand fixation type and biodiversity conservation type, including 25 areas including forest ecological functional areas in Daxing ‘anling, involving 436 county-level administrative regions, with a total area of about 3.86 million square kilometers, accounting for 41% of the national land area; At the end of 2008, the total population was about 110 million, accounting for 8.5% of the total population in China.

　　In 2016, the State Council issued the Reply on Agreeing to Add Some Counties (Cities, Districts and Banners) to national key ecological function area again, and agreed in principle to add 240 counties (cities, districts and banners) and 87 forestry bureaus in the state-owned forest areas in Northeast China and Inner Mongolia to national key ecological function area. After the adjustment of the scope, the number of county-level administrative districts in national key ecological function area increased from 436 to 676, and the proportion of county-level administrative districts in the national territory increased from 41% to 53%.

　　Reporter: What is the significance of designating key ecological function areas as restricted development areas to ensure the ecological security of a large area of the country?

　　Li Tianwei:The key ecological function areas bear the leading ecological functions such as water conservation, soil and water conservation, wind and sand fixation and biodiversity conservation, and shoulder the primary task of protecting and improving the supply capacity of ecological products.

　　According to the comprehensive evaluation of the National Plan for Major Functional Zones, the leading functions of various ecological functional zones have been damaged to varying degrees. Only by designating these areas as restricted development areas, restricting large-scale and high-intensity industrialization and urbanization development, developing suitable industries that do not affect the orientation of main functions according to local conditions, guiding the orderly development of natural resources and rational distribution of industries in China, guiding the gradual and orderly transfer of overloaded population, and speeding up the restoration and protection of damaged ecological functions can the supply capacity of ecological products be gradually improved in key ecological function areas.

　　Reporter: How should we screen industries that are included in the negative list of industrial access in key ecological functional zones? How to divide restricted and prohibited industries?

　　Li Tianwei:At present, the "Thirteenth Five-Year Plan" for national economic and social development and industrial development has been basically completed in all regions of the country, and the industrial parks in counties and cities also have clear planning scope and planned industrial types. Therefore, all provinces, counties (cities, districts and banners) should focus on sorting out and counting the types, quantities and scales of the existing leading industries, existing general industries, planned development industries with resource endowments and planned development industries without resource endowments, and put the industries that will have an impact on the ecological environment in the construction and production process into the negative list according to the development direction and development control principles of their respective key ecological functional areas. Focus on the primary industry of agriculture, forestry, animal husbandry and fishery, the secondary industry of mining, manufacturing, construction and electricity, heat, gas, water production and supply industries, and the tertiary industry of transportation, warehousing, real estate and water conservancy management industries into the negative list.

　　The negative list of industrial access in key ecological function zones includes two categories of industries, namely, prohibited industries and restricted industries, which should be determined based on the existing national Guidance Catalogue and Draft List, local relevant industrial policies and environmental policies, and the regional resource endowment and current ecological environment. Among them, the types of restricted industries should include those in the Guidance Catalogue, the Draft List and the Industry Guidance Catalogue of all provinces (autonomous regions and municipalities directly under the Central Government), as well as encouraged and permitted industries that are inconsistent with the development direction and development control principles of the key ecological function areas; The types of prohibited industries should include the eliminated and prohibited industries in the Guidance Catalogue and the Industrial Guidance Catalogue of all provinces (autonomous regions and municipalities directly under the Central Government), as well as the encouraged, permitted and restricted industries that do not have the conditions of regional resource endowment and are inconsistent with the development direction and development control principles of key ecological functional areas.

　　Reporter: How should the local authorities scientifically formulate a negative list of industrial access in key ecological functional zones in combination with regional resource endowment conditions, main function orientation and industrial comparative advantages?

　　Li Tianwei:According to the National Plan for Major Functional Zones, four major ecological functional zones, namely, water conservation, soil and water conservation, windbreak and sand fixation, and biodiversity conservation, are distributed in 25 regions. The development direction of the same type of functional zones in different regions is different, and there are also some differences in the ecological environment, resource endowment conditions, industrial development status and population size distribution among different counties (cities, districts and banners) located in the same functional zone. Therefore, all counties (cities, districts and banners) should focus on sorting out the current situation of regional ecological environment, mineral and cultural tourism resources, industrial development and planning, and the planning and construction of industrial parks, and study the development trend of their own traditional industries and advantageous industries, with the primary task of protecting and repairing the ecological environment and providing ecological products, develop eco-industry, eco-agriculture and eco-tourism according to local conditions, and guide the overloaded population to gradually and orderly transfer to urbanization areas to form point-like development and development.

　　The negative list is mainly based on the National Guidance Catalogue and Draft List, the Industrial Guidance Catalogue of provinces (autonomous regions and municipalities directly under the Central Government) and the environmental protection requirements of various industries, and strictly puts forward quantifiable and operable control requirements. Strictly control all kinds of development activities; The exploitation of mineral resources, the development of suitable industries and the construction of infrastructure should be controlled within the smallest possible space. Strictly control the intensity of development, new industrial projects should be laid out in existing compliant eco-industrial zones, and stricter environmental standards for industrial access should be implemented. On the basis of the existing urban layout, further intensive development and centralized construction will be carried out, the public service system will be improved, and the supply capacity and level of public services will be improved.

　　(Reporter Villi Feng Lei)