1905 movie network news After Tik Tok Summer Movie Watching Plan and Tik Tok Early Summer Movie Watching Season were launched, on August 17th, the "Movie Enjoyment Plan" jointly sponsored by Tik Tok, 1905 Film Network, Cat’s Eye Film and Taobao Film was officially launched, and the first co-production film was also confirmed as a finalist in the "Tokyo Premiere 2020" unit of the 33rd Tokyo International Film Festival.
As a brand-new word-of-mouth masterpiece support activity initiated by Tik Tok co-creators, "Tik Tok Film Enjoyment Plan" is also a brand-new attempt of Tik Tok in the film field. Tik Tok will precipitate high-quality original in-depth content and narrow the distance between high-quality content and users by linking creators and cooperating with high-quality monuments.
"Rabbit Violence" takes the lead. Tik Tok’s "Shadow Enjoyment Plan" is not just "Shadow Enjoyment"
The first phase of the "Film Enjoyment Project" released a new film, which was female directors’s "Rabbit Violence" which was shortlisted for the Tokyo International Film Festival last year. For the first cooperative new film, the "Movie Enjoyment Plan" will fully mobilize the platform resources, and link with 10 film and television entertainment vertical benchmarking authors including Buyi Detective, screenwriter Raytheon, Xia Lai, Xian Yu Ge Ge, Crow Movie and Wang Xiaowu, so that the film content can be truly out of the circle through video review content and dialogue creation.
Among the creators, as a professional screenwriter recognized by Hollywood, Raytheon, a humorous screenwriter, will interpret the word-of-mouth masterpieces in the "Movie Enjoyment Plan" from a new perspective, so that users can get to know the word-of-mouth masterpieces with zero threshold and zero distance. Previously, the short video "Animation Box Office List from 2020 to Now" created by screenwriter Raytheon played more than 29 million; It has also become a hot topic in Tik Tok to interpret "Human High-quality Male Reference Films" in a fun way.
The creators who are good at explaining film and television works and are popular among young users, and the high-quality suspense reasoning explanations are very popular with the audience. Unique voice+professional film review+fresh viewpoint, in-depth word-of-mouth interpretation+live broadcast to explore the story behind the film can bring an unusual viewing experience to the audience. Once, for the release of three original short videos, 3,000 movie tickets were sold every second through live connection and live ticketing. In the National Day file in 2020, Buyi Detective also conducted an all-round Amway for the National Day file blockbuster, and the live ticket sales were 20,000 seconds. At the time of the release, the detective story of Buyi had a live dialogue with the director, and the content of the dialogue quickly became a hot topic in Tik Tok. Through this dialogue, more Tik Tok audiences learned the story behind Above the Cliff.
In this "Movie Enjoyment Plan" of Tik Tok, these creators will also interpret and recommend various word-of-mouth masterpieces in a brand-new way, so that the word-of-mouth masterpieces can be fermented through the "Movie Enjoyment Plan".
"Movie Enjoyment Plan" helps the development of high-quality content. Tik Tok makes movies more temperature-sensitive.
Since the beginning of this year, Tik Tok has successively created activities such as "Tik Tok invites you to watch a movie, and 400 million movie benefits are free", "May 1 movie viewing plan", "June 1 child’s heart plan" and "Tik Tok summer movie viewing guide" to provide users with movie viewing benefits and help the market box office continue to rise. This time, through the "Film Enjoyment Plan", Tik Tok will also expand its perspective to excellent works of public praise, broaden the content of high-quality movies, and further explore the possibility and creativity of Tik Tok in movies, so as to bring users closer to the content of high-quality movies with "depth, temperature and attitude".
Tik Tok’s "Movie Enjoyment Plan" will also set up an exclusive activity aggregation page in Tik Tok Station to aggregate high-quality content, so that users will have a better chance to participate in and learn about excellent films. It is hoped that with the daily users in Tik Tok exceeding 600 million, the high-quality small and medium-sized masterpieces that were easily overlooked in the past will have the opportunity to be seen and known by more people through Tik Tok.
All along, Tik Tok hopes to provide his own energy for good directors and good works, constantly help and achieve mutual success, and realize the continuous output of more and better content. Since 2017, Tik Tok, with its unique entertainment genes and short video attributes, has influenced the film marketing ecology of China, and gradually guided and promoted the film ecology of interactive symbiosis among creators, content and interested users, becoming an important part of the film industry.
But Tik Tok has been thinking about doing more for movies. Tik Tok’s "Film Enjoyment Plan" is also a brand-new entry point for Tik Tok to embrace high-quality film content. In the future, Tik Tok will explore the possibility of cooperation with the film industry in more dimensions, and will increase cooperation with film institutions and filmmakers with a more open attitude to explore more high-quality films with temperature, attitude and depth, so that these high-quality films can be seen by more people.
What Tik Tok has done is not only self-consistent with the film, but based on the characteristics of the film itself, starting from the content, trying to "record a good life" as much as possible, so that the film can return to high quality and Tik Tok can record a good life.