At 4 o’clock in the morning, the Suning Logistics Express Distribution Center in Yantai City, Shandong Province was already busy, and the assembly line was running rapidly. The staff packed the sorted parcels and put them on the transport shuttle bus that was about to go to 12 first-class outlets, and transported them to more than 200 township service outlets through secondary sorting and loading.
"Online demand is very active, and our business volume increased by about 23% year-on-year in May!" Wang Baoyu, head of a "Suning Bangke" county service center in Yantai, said.
After the outbreak of COVID-19, offline consumption was affected, and online retail quickly made up for it. The data released by the National Bureau of Statistics show: 1— In May, the online retail sales of physical goods nationwide increased by 11.5% year-on-year, accounting for 24.3% of the total retail sales of social consumer goods. According to the data released by the State Post Bureau, the volume of express delivery business increased by 41% and the business income increased by 25% in May. Live broadcast with goods, online group fight, store home … … With the accelerated innovation of new formats and new models and the vitality of online consumption in generate, the contribution rate of online retail of physical goods to the growth of consumer goods market continues to increase, and consumers get more benefits and convenience.
"11.5%", what do you think of the growth rate of online retail of this physical commodity?
— — "11.5%" shows that the consumption upgrade is full of stamina.
"Homeowners can also taste delicious food, which is delicious, sweet and full of fruit. This is the taste!" Zhang Ju, who lives in Hefei, Anhui Province, originally planned to take her children to visit relatives in Nanning, Guangxi, and try the local specialty Wuming Wogan. Affected by the epidemic, they couldn’t make it. Zhang Ju tried to search for Wuming Wogan on the e-commerce platform. "It’s really there! Order the first day and deliver it to the door the next day. It tastes good and the price is fair. "
Nowadays, residents’ consumption is accelerating and upgrading, and the demand for diversification and individualization is increasing. In the first five months, even affected by the epidemic, the consumption upgrading trend of residents was still obvious. Featured goods from all over the world are "flying into the homes of ordinary people" through e-commerce platforms.
— — "11.5%" shows that new consumption is in the ascendant.
"This is our solid wood furniture in Nankang, and the quality is very good." He Shanjin, the mayor of Nankang District, Ganzhou City, Jiangxi Province, is holding a "whole house furniture" display board at the scene of the "Industrial Belt Network" activity in Pinduoduo, introducing the advantages of Nankang furniture to consumers through live broadcast.
He Shanjin participated in the 48-hour event, which attracted 7.23 million consumers, increased the number of fans to 630,000, and drove the turnover of Nankang furniture to over 50 million yuan. The big data monitoring of the Ministry of Commerce shows that in the first quarter, there were more than 4 million live broadcasts of e-commerce, and more than 100 mayors and county heads walked into the live broadcast room to "speak for" local products.
In the process of epidemic prevention and control, new online formats have accelerated innovation, and new consumption such as live broadcast and community group purchase has shown strong vitality. The new online consumption driven by digital technology can match the supply and demand sides more efficiently, tap the advantageous industrial clusters in various places, help the related enterprises in the industrial belt to resume production quickly, and promote consumption replenishment and potential release, thus playing multiple roles in boosting the economy and stabilizing employment.
— — "11.5%" also shows that the domestic market is vast.
"I’ve wanted to buy it for a long time, but I can’t catch up with it ‘ 618’ It’s cheaper to be near 1000 yuan! " A few days ago, Xing Haiyan, a resident of Nanjing, Jiangsu Province, opened the e-commerce APP and placed an order for payment for the air conditioner and electric toothbrush that had already been "lying" in the shopping cart.
On June 1st, JD.COM’s "618" Mid-year Shopping Festival kicked off. Under the escort of excellent service, consumption momentum was rapid and sales were hot. Data show that from 0: 00 on June 1 to 24: 00 on June 18, the accumulated order amount of JD.COM reached 269.2 billion yuan. During the event, 187 brands achieved an order amount of over 100 million yuan, and all-round growth was achieved in household appliances, fresh food and household daily use.
China has a population of 1.4 billion and more than 400 million middle-income groups. Its market size ranks among the top in the world, and consumption upgrading is in the ascendant. At present, various policies to expand consumption are continuously effective, and online and offline consumption is more active, contributing more kinetic energy to boosting high-quality economic development.