分类： rgdfhft

　　The Yellow River runs nearly a thousand kilometers in Shanxi, and ancient ferries, large and small, are scattered among them. Fenglingdu, Dayudu, Qikou and Xikou … … These ancient ferries, which were once prosperous in history, gradually withdrew from the historical stage with the improvement of railways and highways. Since the 18th National Congress of the Communist Party of China, under the guidance of the strategy of ecological protection and high-quality development in the Yellow River Basin, Gudukou of the Yellow River is welcoming a new life.

　　On both sides of the river, green clothes and clear water moisten fertile fields

　　Off the border, the surging Yellow River and the mighty Great Wall "hold hands" here. The first ancient ferry crossing after the Yellow River entered Shanxi — — Laoniuwan Gudu is here. Standing at the ferry, I saw that the forests on both sides of the river were all dyed and full of vitality.

　　This is Laoniuwan, which was shot in Pianguan County, Xinzhou City, Shanxi Province. The Great Wall and the Yellow River "shake hands" here (photo taken on June 7, drone photo). Xinhua News Agency (photo by Lv Chenggui)

　　Who would have thought that once upon a time, it was a scene of "no trees, no birds, no nests" and "flying sand everywhere in front of us" Located on the edge of the Mu Us Desert, it used to be criss-crossed with ravines and sandstorms. According to local people’s memories, the wind and sand covered the sky, and sometimes they had to light up at home during the day.

　　In order to turn into the badlands into green mountains and green waters, the whole county is shouldering the burden and concentrating on "greening". Especially since the 18th National Congress of the Communist Party of China brought the construction of ecological civilization into the overall layout of "Five in One" in Socialism with Chinese characteristics, it has accelerated the projects of controlling sandstorm sources in Beijing and Tianjin and ecological fragile areas in Luliang Mountain. Now, the forest area has reached 1.212 million mu, and the greening rate has reached 40%.

　　This is a microcosm of the continuous improvement of the ecological environment on both sides of the Yellow River. In the past ten years, Shanxi, located in the middle reaches of the Yellow River, has implemented the concept of green development, adhered to the management of grass and sand systems in landscape forests, fields and lakes, afforested more than 4 million mu every year, and the forest coverage rate exceeded the national average. The Yellow River basin in Shanxi is changing from an ecologically fragile area to an important ecological barrier.

　　This is the Dayudu Water Pumping Project in Ruicheng County, Yuncheng City, Shanxi Province (photo taken on September 7, 2022, drone photo). Xinhua News Agency (photo by Xiao Yongjie)

　　Dayudu is named after the legend of Dayu’s water control. For a long time, the local people have lived a life of "drinking water is more difficult than oil, and drought makes people worry". In 1970s, Ruicheng people carried forward Dayu’s spirit of water control and built a national large-scale electric irrigation station — — More than 280,000 mu of dry land benefited from the Dayudu water pumping project.

　　"The Yellow River water is hard-won, so we should use it carefully." Dong Zengwu, director of Dayudu Water Pumping Project Service Center, said that after ten years of persistent implementation of water-saving renovation and efficient water-saving irrigation projects, the irrigation area of Dayudu Irrigation Area has been expanded to more than 546,000 mu, nearly doubling, and about 100,000 mu of farmland in the irrigation area has used water-saving sprinkler irrigation equipment, which has embarked on a high-quality development path of agricultural production.

　　"After using water-saving sprinkler irrigation equipment, this more than 1,000 mu of land can save 60% of water, which not only reduces the cost, but also increases the output. Wheat and corn can increase production by more than 200 kilograms per mu." Hu Tianni, a large local grain grower, said excitedly.

　　Measure water and save water first. Around Gudu, people who enjoy the nourishment of the Yellow River no longer blindly ask for it, but cherish the gift from the mother river more.

　　"Carp yue longmen" pepper fragrance floats thousands of miles.

　　After the winding Yellow River flows to Longmen Ferry in Hejin City, the water surface suddenly opens, and the beautiful legend of "Carp yue longmen" spreads all over China from here. People living in Longmen village near the ferry are turning the legend into reality.

　　Hou Qingye, a 73-year-old villager in Longmen Village, still remembers that in the past, the family often ate the last meal without the next meal. In order to fill their stomachs, the couple unloaded coal in the ferry beach and earned only 1.5 yuan after a hard day’s work.

　　In the 1980s, Longmen Village began to develop industry. Like many resource-based areas, they initially chose traditional industries such as coking and cement, and their operations were relatively extensive.

　　Since the 18th National Congress of the Communist Party of China, with the new development concept put forward, Shanxi has resolutely curbed the blind development of the "two high" projects, and made great efforts to improve the gold content, new content and green content of industrial development. More and more young people are returning to Longmen Village with new ideas and technologies to promote the continuous upgrading of the industry.

　　Yuan Gaosheng, 37, graduated from Nankai University majoring in computer science. With his participation, a fully automatic coking project with ultra-low emission was built in the village. Green and intelligence have become the future development direction of Longmen Village. At present, Longmen Village has formed seven pillar industries, such as coal coking, fine carbon black, tourism and real estate, with collective assets of 3.2 billion yuan and annual per capita income of 37,000 yuan.

　　"Both sons work in the village-run factory. In addition to the fixed salary, each family can receive dividends every year." Hou Qingye said. Not only that, the villagers also enjoy medical care, education, old-age care and other benefits. This year, the whole village moved to a new high-standard residential building with elevators, and the days are getting more and more exciting.

　　Fenglingdu Yellow River Bridge in Ruicheng County, Yuncheng City, Shanxi Province (photo taken on June 30, 2022, drone photo). Xinhua News Agency (photo by Xiao Yongjie)

　　This is the scenery of fenglingdu section of the Yellow River taken in Ruicheng County, Yuncheng City, Shanxi Province (photo taken on June 18, 2022, drone photo). Xinhua News Agency (photo by Xiao Yongjie)

　　Strolling in the mouth of fenglingdu, Ruicheng, the pepper forest here is one after another, and the pepper tree has become a local "rich tree".

　　"Good harvest this year! These peppers are big and thick, bright in color and good in appearance! " Geng Futian, a 76-year-old villager from Gulun Village, fenglingdu Town, enjoyed a bumper harvest of more than 20 acres of pepper. He was so happy that he couldn’t keep his mouth shut.

　　Pepper farmers are picking peppers in fenglingdu Town, Ruicheng County, Yuncheng City, Shanxi Province (photo taken on August 31, 2022). Xinhua news agency

　　Gulun village was originally a poor village and a well-known "bachelor village". With the clarion call for getting rid of poverty, people rely on Zanthoxylum bungeanum, which has a long history of planting in the local area, to develop the industry, marry their daughters-in-law and build new houses. Today, the planting area of pepper in Gulun village is nearly 4000 mu, and the per capita income of villagers is about 9000 yuan.

　　At present, the planting scale of pepper in Ruicheng County is 125,000 mu, with an annual output of more than 6,750 tons of dried pepper. Not only that, the local area has continuously improved varieties and extended the industrial chain, and the pepper oil, pepper sprouts, pepper honey and pepper sauce produced are exported to other provinces. Zanthoxylum bungeanum industry has become a pillar industry to promote rural revitalization in Ruicheng County.

　　For people living in fenglingdu, the unique fragrance of Zanthoxylum bungeanum is the taste of happy life.

　　The vitality of the cultural exhibition of the ancient town with a new look

　　On July 15th of this year, the Hequ River Lantern Festival was held as scheduled, and people gathered in Xikou Gudu to watch the river lanterns passing downstream. This cultural event, which is listed in the national intangible cultural heritage list, places people’s expectations for a better life in the future.

　　After the Yellow River No.1 tourist highway was opened to traffic last year, Hequ County, which is located in the land of "three provinces with crowing" and had little interest before, relied on the unique cultural resources of the Yellow River to attract many tourists.

　　As an important bearing area for the protection, inheritance and promotion of the Yellow River culture, in recent years, Shanxi has increased the excavation and protection of the Yellow River culture with unprecedented efforts, issued the Plan for the Protection, Inheritance and Promotion of the Yellow River Culture in Shanxi Province, and consolidated the infrastructure. The No.1 tourist highway of the Yellow River has connected the ancient crossings and scenic spots of the Yellow River in series, such as Laoniuwan, Xikou, qikou town, Hukou Waterfall and Yonghe Gankun Bay, and the charm of the Yellow River culture has been continuously revealed.

　　Tourists visit Hukou Waterfall on the Yellow River (photo taken on September 15, 2022, photo of drone). Xinhua News Agency reporter Tao Mingshe

　　"On the right hand side is the rushing Yellow River water, and on the left hand side is my home." In Qikou Gudu, Liu Qianqian, a girl born after 1995, is broadcasting live on a short video platform. Following her lens, the audience enjoyed the scenery of Gudu and the charm of "the first town of the Yellow River with nine twists".

　　This is the scenery of qikou town, Linxian County, Luliang City, Shanxi Province, which is known as the "No.1 Town of Jiuqu Yellow River" (photo taken on May 25, 2022, photo of drone). Xinhua News Agency reporter Cao Yangshe

　　Qikou, located in Linxian County, Shanxi Province, was once an important commercial ferry on the Yellow River, leaving a large number of historical buildings in the Ming and Qing Dynasties. However, with the development of land transportation, Qikou’s commerce and trade declined, and a large number of ancient buildings fell into disrepair and became dangerous buildings. At one time, qikou town became one of the "Top 100 Endangered Cultural Sites in the World".

　　Since the 18th National Congress of the Communist Party of China, with the increasing awareness of cultural protection, governments at all levels have continuously increased their investment in the repair and protection of historical buildings and ancient dwellings in qikou town, and promoted the integration of cultural tourism.

　　Today, Qikou is known as the "living ancient town". Escort agencies, pawn shops, warehouses and other ancient buildings tell the world about the prosperity of the ancient town in the west street, and camel gang culture is displayed in the east street. Relying on the natural and historical resources of nearby Xiwan Village, Lijiashan Village and Zhaizishan Village, the ancient town has also built a folk culture village, a photography sketching art village and a red culture village.

　　"This is a very meaningful job." Bai Yongjun, head of the planning department of Qiaokou Scenic Area, said that after the ancient town was protected, it not only made more people realize the value of history and culture, but also made local people eat "tourist meals".

　　This is the scenery of qikou town, Linxian County, Luliang City, Shanxi Province, which is known as the "No.1 Town of Jiuqu Yellow River" (photo taken on May 24, 2022, photo of drone). Xinhua News Agency reporter Cao Yangshe

　　As the first licensed tour guides in qikou town, Liu Qianqian registered a travel company, focusing on training professional tour guides and anchors. "More and more young people are coming back. I hope that everyone will work together to let more people come to Qikou and feel the charm of the Yellow River culture." She said.

　　Tourists visit qikou town, Linxian County, Luliang City, Shanxi Province, which is known as the "No.1 Town of Jiuqu Yellow River" (photo taken on May 25, 2022). Xinhua News Agency reporter Cao Yangshe

　　"Protecting, inheriting and promoting the Yellow River culture is an inherent requirement for Shanxi to promote high-quality development in all directions." Zhao Shuguang, deputy director of the Shanxi Provincial Department of Culture and Tourism, said that Shanxi will promote the protection of the Yellow River cultural heritage system and the live transmission in an orderly manner, and make every effort to build a cultural tourism demonstration zone of the Yellow River National Cultural Park (Shanxi Section).

　　Text reporters: Wang Feifei, Jieyuan, Cao Yang.

　　Video reporter: Ma Zhiyi, Xue Ningjing

　　Poster design: Yin Zhelun

　　New Media Editor: Wu Jinfu

　　Source: Xinhua News Agency

　　The picture shows that Gongbei Customs has recently publicly and harmlessly destroyed drugs seized in the past two years, involving 13 kinds of drugs such as heroin and marijuana. Photo by Liang Yudong

　　Core reading

　　China Customs, by strengthening border investigation, highlighting special attacks, deepening synthetic operations, and consolidating basic work, has further promoted the national anti-drug special action of "clearing the source and stopping the flow", and listed the fight against drug smuggling as the focus of the joint action of the national customs, making every effort to promote new achievements in customs anti-drug work.

　　□ Our reporter Cai Yanhong

　　Squeeze cocaine into thin slices and hide it in a laptop, and the computer can still be turned on normally; Dissolving drugs in red wine and packaging them with machinery will make them look just like normal red wine … … With the increasing efforts of customs to crack down on drug smuggling, overseas drug traffickers constantly change their entry ports and drug hiding methods to escape the crackdown.

　　China Customs, by strengthening border investigation, highlighting special attacks, deepening synthetic operations, and consolidating basic work, has further promoted the national anti-drug special action of "clearing the source and stopping the flow", and listed the fight against drug smuggling as the focus of the joint action of the national customs, making every effort to promote new achievements in customs anti-drug work. Recently, the reporter learned from the General Administration of Customs that since 2022, the national customs has filed 1,037 cases of drug smuggling crimes and seized 5.3 tons of cocaine, ice and other drugs.

　　Strengthen border investigation and highlight special actions.

　　According to Sun Zhijie, director of the Anti-smuggling Bureau of the General Administration of Customs, in order to build a strong national defense line, the Customs Anti-smuggling Department has strengthened border investigation, organized a "mission" anti-drug special action, made the anti-drug work in the southwest border the focus of the action, deployed and strengthened the drug investigation efforts originating from the "Golden Triangle", and built a "three-dimensional investigation system with the first-line border blocked, the second-line inland blocked, and the freight and delivery channels synchronized".

　　We will increase investment in the anti-smuggling department of border customs, strengthen the construction of the anti-smuggling system, and continuously improve the ability of investigation and distribution. Since 2022, the Anti-smuggling Bureau of Kunming Customs has seized 38 cases of smuggling drugs into the country through freight channels at Qingshuihe and Wanding ports by means of technology empowerment, police cooperation and cross-police synthetic operations, and seized 402.6 kilograms of various drugs such as ice and arrested 40 suspects.

　　In recent years, more and more smugglers and drug traffickers link up through the Internet, release drug-related information through online platforms, communicate with internet social software groups, pay drug money online by means of virtual currency, and deliver drugs by mail or express mail. No one is seen in all aspects of the transaction.

　　In view of the characteristics of strong concealment and prominent gangs in smuggling and selling new drugs, the customs anti-smuggling department organized cluster strikes and special strikes in time according to the staged drug situation, and the action achieved outstanding results. γ -Hydroxybutyric acid, commonly known as "fairy water" and "obedient water", has a strong inhibitory effect on the central nervous system. It is the first class of psychotropic drugs listed in China. After taking it, it will cause temporary memory loss, and it is often used by criminals to commit crimes because it is colorless and odorless. Since 2022, for γ -The smuggling cases of drugs such as hydroxybutyric acid and triazolam are high, and the anti-smuggling bureaus directly under the Customs of Guiyang, Nanjing, Shanghai and Xiamen have carried out cluster attacks and seized γ -About 2,240 ml of hydroxybutyric acid and 2,167 tablets of triazolam, and 183 suspects were arrested, making positive contributions to reducing drug harm and continuously purifying the social environment.

　　Synthetic operations to achieve full chain strike

　　"As our crackdown continues to increase, overseas drug traffickers constantly change their ports of entry and change their drug hiding methods to escape the blow." Sun Zhijie said. In this regard, the customs anti-smuggling department has continuously improved the anti-drug work mechanism of intelligence guidance, regional cooperation and departmental linkage.

　　The anti-smuggling department of the customs strengthens anti-drug cooperation with customs supervision and risk departments, and realizes joint information sharing, joint risk judgment and subsequent joint disposal among departments. Set up "special classes for risk prevention, control and crackdown" in some directly affiliated customs offices, and carry out rapid case acceptance, rapid identification, rapid investigation and rapid feedback on drug smuggling cases. After the drug-related postal parcels were seized at the port, the rapid response mechanism was started to standardize the disposal process, expand the clues and maximize the effectiveness of the investigation.

　　Xia Jun, deputy director of the Department of Port Supervision of the General Administration of Customs, further introduced that the Customs has strengthened port supervision, strengthened the risk analysis and judgment of drug smuggling, made clear the key points of investigation, increased the intensity of inspection and control, and strengthened the inspection of inbound and outbound goods and articles and boarding inspections of means of transport; Give full play to the role of supervision and inspection equipment such as H986, CT machine, X-ray machine and chassis robot, and improve the non-invasive inspection ability through technical ways and means such as intelligent drawing review and on-screen comparison; Increase the intensity of manual inspection, adhere to the "doubt must be checked"; Organize special training courses on drug supervision and investigation to enhance the awareness and ability of frontline customs officers on drug supervision and investigation.

　　At the same time, customs supervision, risk control, anti-smuggling and other departments work closely together, and supervision and drug detection are closely combined to achieve the integration of prevention and control. Customs and public security drug control departments have established on-site law enforcement cooperation and emergency contact mechanisms, and cooperated with postal administrations to jointly promote the implementation of real-name acceptance and delivery requirements. Posting posters, placing brochures, and playing promotional films at the supervision sites such as travel inspection and delivery to improve the public’s ability to know, prevent and refuse drugs and create a good anti-drug atmosphere for the whole people.

　　The anti-smuggling department of the customs has deepened the synthetic operation with the public security anti-drug department and continuously improved the efficiency of anti-drug work. Establish a normalized cooperation mechanism between the customs anti-smuggling and anti-drug departments, timely inform the anti-drug departments of the drug-related information detected at the port, and integrate the resources of both sides to carry out a full-chain crackdown on smuggling, transportation and drug trafficking. Since 2022, the Anti-smuggling Bureau of Shenzhen Customs, together with the public security anti-drug department and the Hong Kong Customs, has launched a special campaign of "Cloud War-Cut-off", focusing on cracking down on the criminal activities of drug smuggling in freight channels. Up to now, the parties to the special operation have seized 1.48 tons of ice, 361 kilograms of marijuana and 19.3 kilograms of cocaine, of which the Shenzhen Customs Anti-smuggling Bureau seized 564.8 kilograms of ice.

　　In terms of international cooperation, we took the initiative to integrate into the overall situation of international drug control and launched the fourth phase of "Meilong" international joint law enforcement action in the Asia-Pacific region. In 2022, through the cooperation between China Customs and overseas law enforcement agencies, overseas law enforcement agencies seized 146 kilograms of drugs and arrested 21 suspects, demonstrating China’s responsibility as a responsible big country.

　　Consolidate the foundation and improve the efficiency of anti-drug work

　　"In recent years, the overall drug situation in China has improved and continued to improve, and the scale of drug abuse has continued to decrease. But at the same time, the global drug tide continues to flood, drug smuggling and trafficking activities continue to be active, and the anti-drug situation we are facing is still complicated and changeable. " Sun Zhijie said frankly.

　　From the perspective of smuggling channels, postal, express mail, freight and other channels have been seized, among which the risk of delivery channel is the most prominent, and foreign drugs enter the country in small quantities, many times and scattered through international parcels. In addition, bulk drug smuggling occurs from time to time in the freight channel, mainly because drugs from the "Golden Triangle" in the southwest border are smuggled into China through land ports, and cocaine from South America is smuggled by sea to our coastal areas for transshipment and distribution.

　　In terms of smuggling methods, drug traffickers mostly use the methods of separating money from drugs and separating people, and the smuggling and drug trafficking methods of "internet plus logistics delivery", and the way of linking has developed from mass chat tools to minority social tools or even dark networks; The circulation of drug money has expanded from internet payment to virtual currency; The way of drug possession has evolved from simple camouflage to professional camouflage.

　　"Judging from the types of drugs seized, γ -The seizure of new drugs such as hydroxybutyric acid, triazolam and synthetic cannabinoids has increased, and the abuse of such drugs after entry is extremely harmful. " According to Sun Zhijie’s analysis, the variety of drugs seized at the port is closely related to drug abuse in China. According to the Report on Drug Situation in China in 2022, the consumption of common drugs with a large number of abusers such as heroin and ice has generally declined, while the number of people who investigate and punish the abuse of new psychoactive substances such as synthetic cannabinoids has increased throughout the year. This is basically consistent with the situation seized by the customs at the port.

　　"In order to prevent and control the smuggling of new drugs, the national customs carried out joint risk judgment, timely assessed the risk situation of new drug smuggling at ports, and strengthened the application of scientific and technological equipment." Xia Jun said that the Customs strengthened the manual mapping analysis of new drugs through 3D imaging, slicing focusing and multi-angle mapping, and used Raman spectrum detector or drug rapid detection board to screen unknown powders, crystals and suspected drugs, so as to timely check and control new drugs hidden and disguised, and crack down on new drug smuggling.

　　The national customs anti-smuggling department strengthens the research on anti-drug warfare, collects typical cases seized at various ports, summarizes new laws and characteristics in time, and puts forward new measures and tactics in a targeted manner.

"Chongwen strives for the first place", endowing people with a better life in the new era with culture.

Zhao Haiying

(Member of the Standing Committee of Dongcheng District Committee of Beijing, Minister of Propaganda Department)

　　Report to the 20th CPC National Congress of the Party pointed out that promoting cultural self-confidence and self-improvement will create a new glory of socialist culture. "Strong cultural area" is a consistent development strategy in Dongcheng District of Beijing. In recent years, Dongcheng District has always adhered to the concept of "Chongwen strives for the first place", taking "Chongwen" as the implementation path of development, taking "striving for the first place" as the value goal of development, insisting on cultural empowerment, and embarked on a road of urban innovation and development based on culture, with the background as the driving force, and giving people a better life with culture.

　　Longfu Cultural Center attracts young people to visit and punch in.

　　Promote the symbiosis between culture and city, and nourish the people’s spirit with cultural inheritance.

　　Party’s Report to the 20th CPC National Congress pointed out that efforts should be made to protect cultural relics and heritage, and to strengthen the historical and cultural protection and inheritance in urban and rural construction. Rich historical and cultural heritage is a golden business card of Dongcheng District. Dongcheng District vigorously inherits the historical context, activates the use of heavy cultural accumulation, and builds the overall urban image of "culture in the city, cultural city, and cultural city as a whole", so that the city can retain memories and let people remember homesickness.

　　Rejuvenate the vitality of the ancient capital axis.The famous Beijing Central Axis is the longest, most intact and long-standing urban axis in China and even the world. Dongcheng District took the opportunity of applying for the World Heritage of the Central Axis as an opportunity, and successively completed the retreat of a number of key cultural relics, such as the Shejitan, the ancestral temple and the Huangshiguang, carried out the protection and renovation of the bell and drum tower and the comprehensive renovation of the surrounding area of the Red Building in Peking University, and created a landscape gallery looking north at the central axis of Yongdingmen, making the backbone of the ancient capital of the central axis magnificent. Relying on the cultural resources around the central axis, we will plan and carry out a series of cultural activities on the central axis, organize the public art class of "Reading the Forbidden City" in conjunction with the Palace Museum, and hold the Yongdingmen Light and Shadow Show and "One Yuan ‘ China ’ Activities such as "special exhibition of the central axis" and "singing the central axis" vividly tell the story of the central axis, injecting new vitality into the axis of this ancient city.

　　Retain the unique temperament of the old city.Old streets, hutongs and quadrangles constitute the unique urban texture of Beijing. Dongcheng District continues to promote the overall protection of historical buildings, urban water systems and traditional quadrangles, and deepen the protection and organic renewal of historical and cultural blocks. Reproduce the scenery of the old path of the Yuhe River, where "water runs through the streets and trees are shaded", and keep the context, texture, background color and temperament of the old city. Complete the renovation and upgrading of Chongyong Street with "Embroidery Kung Fu", and reproduce the ancient capital style of "style and charm, big city and silver street". By renovating roads, demolishing illegal buildings and beautifying cultural walls, the fine improvement and upgrading of back streets and alleys will be completed in an all-round way. The renovation work will be extended from the streets to the courtyards, and more than 100 "beautiful courtyards" will be built through "micro-renovation", so that the old neighborhoods can live in ancient simple and elegant courtyards and embrace a harmonious and livable life.

　　Awaken the historical memory of cultural relics.Adhere to the priority of protection and inheritance, build an overall pattern of "one axis, two lines and multiple pieces" for the activation and utilization of cultural relics, and organically integrate the protection and utilization of cultural relics into urban life. A comprehensive "physical examination" of 58 cultural relics at the district level provided data support for cultural relics protection. Start the "Living Calendar Plan" for cultural relics, and innovatively introduce charitable trust funds, so that Chinese excellent traditional culture can better live in the present and serve the present. Carry out the Beijing Ancient Architecture Music Season, and play a beautiful preface to the activation and utilization of cultural relics with music. Start the brand of "there is a play in the guild hall" and activate the guild hall culture with "small but elegant" immersive performing arts activities.

　　"There is a play in the guild hall" makes traditional culture glow with a new style of the times

　　Promote the sharing of culture and life, and improve people’s satisfaction with cultural services.

　　Report to the 20th CPC National Congress of the Communist Party of China pointed out that the modern public cultural service system should be improved and the project of benefiting the people through culture should be innovatively implemented. Dongcheng District issued the implementation opinions on implementing the concept of "Chongwen strives for the first place" and further strengthening the construction of "Cultural Dongcheng" (2020 — In 2025) and a series of darning policies, a complete policy system linking the near and the far has been built, and a series of positive explorations have been made in the high-quality development of public cultural services.

　　Cultural space has changed from "single mode" to "multi-integration"Integrate public cultural services into the urban life service circle, and take the lead in building a "ten-minute cultural circle" with uniform coverage, convenience and efficiency in the city, with a per capita public cultural facilities area of 2.1 square meters. Using all kinds of retreat spaces to expand new cultural scenes, 40 performance theaters inject artistic vitality into the city, 37 museums lead the masses to explore the past and seek the present, and launch new urban cultural spaces that integrate life aesthetics and cultural experience, such as the United States, the corner building library and the 27 courtyards, so that the masses can get close to culture and art without leaving the hutong. Building the Forbidden City — Wangfujing — Longfu Temple "Cultural Golden Triangle" links the surrounding resources to form a cultural agglomeration effect, and builds a new landmark of comprehensive cultural integration and development.

　　Cultural supply has shifted from "government sponsorship" to "cross-border collaboration".Introduce the "1+6" management method for the whole process of socialized operation of public cultural facilities, and upgrade the socialized operation of public cultural facilities to "‘ Selection, use, management and training ’ The 4.0 stage of closed-loop management of the whole process. The "four advances" policy was introduced to guide and support physical bookstores to enter shopping malls, buildings, communities and parks. There are 2.7 physical bookstores owned by 10,000 people in the whole region, and people can meet poems and distant places at their doorsteps. The promotion system of "City of Drama" and "5+4+3" was launched, and a series of drama activities, such as Nanluoguxiang drama exhibition season and national drama exhibition season, were "staged together", forming a demonstration effect of "Great drama sees Beijing, and good drama is in Dongcheng".

　　Cultural brands have changed from "independent design" to "spontaneous growth".Actively cultivate the urban cultural soil, attract China Literature Festival, China Documentary Conference, Beijing Cultural Forum, University Student Film Festival and other activities to the East City, and build an important platform for writing to carry the message and conveying the sound through the text. Beijing Dongcheng Cultural Development Research Institute was established, and a "cultural reception room" was opened with the help of expert think tanks to light up the "cultural homes" around the masses. Qianmen Historical and Cultural Festival, Confucius Temple imperial academy Chinese Culture Festival, Bell and Drum Crosstalk, and "Reading the Sea and Listening to the Waves" and other cultural brand activities that originated in Dongcheng have become a big stage for the masses to participate in cultural activities.

　　The drum tower’s "morning bell and dusk drum" attracts tourists’ immersive experience.

　　Promote the integration of culture and industry, and enhance people’s sense of gain through cultural innovation.

　　Report to the 20th CPC National Congress pointed out that the modern cultural industry system and market system should be improved, and the strategy of driving major cultural industry projects should be implemented. Dongcheng District insists on putting social benefits in the first place, unifying social benefits and economic benefits, cultivating a new model and new format of "culture+",opening up the connection between cultural chain and value chain, and promoting the common prosperity of people’s spiritual life with the high-quality development of cultural industries.

　　Extending the cultural industry chain with integration.Promote the organic integration of culture with tourism, finance, science and technology, commerce, etc., and build a cultural innovation and integration development model of "financial acceleration, trade expansion, upgrading of parks, and project-driven" to make cultural elements live, light up and move. As one of the first national demonstration zones for cultural and financial cooperation in China, the service center of the demonstration zone and the investment and financing alliance of the cultural industry were established, and innovative products such as "cultural talents loan" and "cultural innovation loan" were released to realize the integrated development of culture and finance. We will make every effort to build a national cultural export base where cultural industries and cultural trade promote each other, so that the masses can share the fruits of cultural development.

　　Cultivate the main body of cultural market with ecology.Start the special support plan for cultural enterprises — — The "Wenjing Plan" set up a "Wenjing" culture+industry fund with a total scale of 1 billion yuan and an initial scale of 400 million yuan to provide targeted support measures for cultural enterprises at different stages of development. We cooperated with cultural enterprises in the district, such as Light Media and Huangcheng Film, to create literary and artistic masterpieces, and launched a number of literary and artistic masterpieces with positive energy and appeal, such as the movie The Pioneer, the TV series Hutong, the Bell and Drum Tower, and the micro-documentary feature film on cultural visits, Laodan Walking East, which effectively stimulated the cultural confidence of the masses.

　　Empowering cultural industry space with scenes.Actively make use of old factories and other spare space to build cultural industrial parks, and promote the space expansion and upgrading of "creative factories in hutongs". 77 Wenchuang Garden and Xuelian Highlight Wenchuang Garden have become the punching places in online celebrity. Promote the transformation of the park from "closed management" to "open sharing". Today, the 42 cultural industrial parks in the whole region are not only innovative places for the integration of culture and technology, but also gathering places for high-quality enterprises. They are gradually becoming the carrier of urban renewal and a new highland of life aesthetics, leading a better life in the city.

　　Source: Party Construction magazine, No.5, 2023

　　Producer: Zhang Zhenming

　　Audit: Gu Lijuan Wang Qunxing

　　Editor: Guo Hui Zhao Ruixi

　　Proofreading: Bai Mengjie

　　Production: Wang Bo

　　Cctv newsTomorrow (6th) is the 23rd National Eye Love Day. The National Health and Wellness Commission held a special press conference yesterday (4th) morning to introduce the prevention and treatment of eye diseases among children and adolescents in China. In recent years, the myopia problem of children and adolescents in China has become increasingly serious and the trend of younger age is obvious, which has become a major social and public health problem.

　　It is understood that the data show that the myopia rate of primary school students in China is 45.7%, that of junior high school students is 74.4%, that of senior high school students is 83.3%, and that of college students is as high as 87.7%. The problem of myopia in children is more serious in economically developed areas, and the two stages of "small rise to the beginning" and "initial rise" are the key periods for the rapid increase of the incidence of ametropia. In addition to congenital factors, the high incidence of myopia is mainly caused by bad habits of daily use of eyes. For example, insufficient outdoor activities, premature and massive use of electronic products, etc. Since 2016, China has carried out monitoring of common diseases and health risk factors of students in some cities, focusing on strengthening the monitoring of students’ eyesight at different ages. This year, the scope of monitoring will be expanded and special investigations will be carried out to provide a basis for proposing effective intervention measures. The "Thirteenth Five-Year" National Eye Health Plan proposes to carry out screening and scientific correction of ametropia in children and adolescents, so as to reduce the visual damage caused by uncorrected ametropia. In addition, through decades of continuous efforts, trachoma and other major blinding eye diseases in China have been effectively curbed.

　　Guidelines for prevention and treatment of myopia, strabismus and amblyopia released

　　Yesterday (4th), National Health Commission issued the Guidelines for Prevention and Treatment of Myopia, Diagnosis and Treatment of Amblyopia and Diagnosis and Treatment of Strabismus to guide medical institutions and ophthalmologists to improve their service capabilities, and to guide students and parents to establish a correct awareness of using their eyes.

　　Experts pointed out that the most important factor causing myopia is the close load of the eyes. Work, reading and playing games are the main causes of myopia. In addition, a large number of recent scientific studies show that outdoor activities are effective measures to prevent and control myopia, and the time of outdoor activities is negatively correlated with the incidence and progress of myopia. The latest research results show that the use of low-concentration atropine eye drops can relieve myopia, which has been used in Singapore, Taiwan Province and other regions, and China is under review and will soon be listed in the mainland.

Wang Ningli, head of the national technical guidance group for preventing blindness.

　　Wang Ningli, head of the national technical guidance group for preventing blindness.We advocate outdoor activities from preschool and kindergarten. Where conditions permit, it is best to encourage outdoor activities for two hours. If not, you can’t do it for less than one hour, and emphasize effective outdoor activities.

　　Amblyopia is a common eye disease among children in China, and the prevalence rate is about 3.5% between the ages of 6 and 14. The guidelines for the diagnosis and treatment of amblyopia point out that the normal visual acuity of children aged 3 to 5 is 0.5, and that of children over 6 years old is 0.7. Children’s visual acuity can only reach 1.0 after 7 years old, and children under 7 years old can’t be required to take 1.0 visual acuity, otherwise amblyopia will tend to be overtreated. Strabismus is associated with amblyopia, and children with strabismus will also have amblyopia. If amblyopia is not well controlled by one eye, strabismus will also occur. Strabismus not only affects aesthetics, but also affects binocular visual function. The guidelines for the diagnosis and treatment of amblyopia and strabismus clearly stipulate the specific diagnosis and treatment methods.

[car home Shanghai Preferential Promotion Channel] Good news! An unprecedented preferential activity is being held in Shanghai. It is understood that in this promotion, consumers can enjoy a car purchase discount of up to 75,000 yuan, which reduces the minimum starting price of this luxury car to 174,900 yuan. This undoubtedly provides a rare opportunity for friends who are interested in buying a car. If you are interested in FAW-Volkswagen CC, don’t miss this excellent opportunity and click "Check the car price" in the quotation form to get a more competitive car price. Act quickly and seize this real benefit!

As an elegant and powerful vehicle, FAW-Volkswagen CC has won the favor of many consumers with its dynamic design. Its front face is smooth, showing a strong sense of movement, and the air intake grille is decorated with exquisite chrome, which complements the headlights. The overall style combines the classic German design and modern aesthetics, and the body lines are beautiful and the proportion of the body is coordinated, creating a low-key and luxurious temperament. Whether in urban streets or winding mountain roads, CC attracts attention with its unique appearance.

FAW-Volkswagen CC draws an elegant and dynamic profile with its slender body lines. Its size is 4865mm*1870mm*1459mm, and its wheelbase is as long as 2841mm, which gives it spacious interior space and good driving stability. The front tread is 1586mm and the rear tread is 1572mm, which ensures the balance of the vehicle during driving. Tyre size is 245/45 R18. Both the front wheel and the rear wheel are equipped with a rim style that is in harmony with the body design, adding a sense of exquisiteness and strength to the overall appearance.

The interior design of FAW-Volkswagen CC is characterized by elegance and a sense of science and technology. The exquisite leather steering wheel provides a comfortable feel, supports manual up and down+front and rear adjustment, and is convenient for drivers to adjust according to their needs. The 9.2-inch central control screen highlights the modern atmosphere of the vehicle, integrates practical functions such as multimedia system, navigation, telephone and air conditioning, and supports voice recognition control, making it easy to operate and humanized.

The seat material is made of leather /Alcantara, which not only ensures luxury, but also gives consideration to durability and comfort. The main and co-pilot seats are equipped with four-way adjustment functions, including front and rear, backrest, height and lumbar support, providing passengers with an excellent riding experience. The front seats are also equipped with additional heating function, which brings extra care to the cold season. In addition, the vehicle is also equipped with USB and Type-C interfaces, which are convenient for passengers to connect and charge, and meet daily needs. The rear seats support proportional tilting, which provides greater flexibility for the loading space.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 137 kW and a maximum torque of 320 Nm, which can provide a power output of 186 HP. With the 7-speed wet powershift, this engine ensures the dynamic performance and the smooth driving experience of the vehicle.

Generally speaking, the evaluation of car home car owners undoubtedly reveals the charm of FAW-Volkswagen CC. Elegant design, excellent driving experience and insistence on quality make this model stand out from many choices. The satisfaction of car owners is not only the best affirmation of FAW-Volkswagen CC, but also provides valuable reference for potential consumers to buy cars. If you are also looking for a car that satisfies both visual enjoyment and excellent driving performance, then FAW-Volkswagen CC deserves your deep consideration.

　　CCTV News:On February 22nd, Tianjin Railway Police stopped two girls who left home in anger to help the whole family reunite.

　　At 8 o’clock on the morning of February 22, 2019, the police stationed at Lutai Station of Hangu Station Police Station received an alarm. The policeman said that he had a relative, Zhou, who was suffering from polio and leg disability. He left home from Xining and his K216 train passed Lutai Station. The policeman asked the police to help stop Zhou.

　　After verifying the identity of the policeman, the police immediately dispatched. At 8: 55, the K216 train stopped at Lutai. The police quickly found Zhou in the car and patiently communicated with her. At about 13 o’clock in the afternoon, Zhou’s father, uncle and cousin in Beijing all came to Lutai Station, and the family finally reunited and hugged each other and cried. When Zhou saw his relatives, the fatigue of running around for a few days turned into tears. Her father and uncle took the police and staff and kept saying thank you, which was extremely exciting.

　　It turned out that Zhou was rebellious because of his disability, and recently he had a farce of running away from home because of a moment of anger. After the patient guidance and persuasion of the police and staff, Zhou and her family happily embarked on a journey back home.

　　Coincidentally, the Tangshan North Station police station also helped a couple stop their daughter who ran away from home in anger on February 22.

　　At 20: 30 on February 22, 2019, when the police of Tangshan North Station police station were on duty in the waiting room, they received an alarm from Mr. Nie, saying that their daughter Xiao Han had a conflict with her family. On the morning of the 22 nd, she took the K4024 train to Beijing alone from Changchun. Mr. Nie asked the police to help stop his daughter.

　　After verifying the identity of the policeman, the police at Tangshan North Station immediately contacted the train passenger. The train policeman found Xiao Han in the carriage. After communication, Xiao Han showed that he really ran away from home after having a conflict with his father. After careful persuasion by the police, Xiao Han agreed to get off at Tangshan North Station.

　　At 22: 28, the K4024 train arrived at Tangshan North Station, and the train policeman handed Xiao Han over to the police station of Tangshan North Station and Mr. Nie and his wife. Mr. Nie, his wife and Xiao Han thanked the police for their help. Then, the family took the K4081 train home at 3: 38 the next day.

　　The railway police remind parents that safety is no small matter. The safety of children requires not only the responsibility of the police, but also the efforts of parents. Strengthening communication with children and paying attention to the improvement of parent-child relationship are the key to prevent children from running away from home. I hope every family can live in harmony and every child can grow up healthily and happily. (correspondent Zhang Xuexue)

　　According to the latest customs statistics, in the first three quarters of this year, China’s total import and export value was 30.8 trillion yuan, a slight decrease of 0.2% year-on-year. Among them, the export was 17.6 trillion yuan, a year-on-year increase of 0.6%; Imports reached 13.2 trillion yuan, down 1.2% year-on-year. At the press conference held by the State Council Office on the 13th, Lu Daliang, spokesman of the General Administration of Customs and director of the Statistics and Analysis Department, said that under the general environment of unstable world economic recovery, China’s foreign trade withstood the pressure, and its scale and excellent structure continued to advance, and positive factors continued to accumulate.

　　From the quarterly data, imports and exports rose quarter by quarter, with 9.72 trillion yuan, 10.29 trillion yuan and 10.79 trillion yuan in the first, second and third quarters respectively. According to the monthly data, the import and export in September was 3.74 trillion yuan, an increase of two consecutive months from the previous month, and the scale reached a new high in a single month in the year. "China’s complete industrial system, sufficient supply capacity and balanced import and export structure are important fundamental advantages of China’s foreign trade." Ni Yueju, a researcher at the Institute of World Economics and Politics of the Chinese Academy of Social Sciences, believes that.

　　Specifically, the "stable" foundation for the high-quality development of China’s foreign trade is more solid. First, the scale is stable. In the second and third quarters, both imports and exports were above 10 trillion yuan, maintaining a historical high level; Second, the main body is stable. In the first three quarters, the number of foreign trade enterprises with import and export performance in China increased to 597,000, of which the import and export value of enterprises that have been active since 2020 accounted for nearly 80% of the whole; Third, the share is stable. According to the preliminary calculation of the customs, the international market share of China’s exports in the first seven months was basically the same as that of the same period last year.

　　At the same time of "stability", the current foreign trade operation also shows "good" positive changes: on the one hand, private enterprises have good vitality. In the first three quarters, the monthly import and export growth rate of private enterprises was higher than that of the whole. The export proportion of private enterprises’ own brand products increased by 0.7 percentage points year-on-year to 22.7%, and the brand awareness in the fields of automobiles, construction machinery and consumer electronics was further enhanced. On the other hand, the market potential is good. In the first three quarters, China’s import and export to emerging markets such as Central Asia, Africa and Latin America increased by 33.7%, 6.7% and 5.1% respectively, both higher than the overall growth rate of China’s foreign trade; Recently, China’s import and export to traditional markets such as the European Union and the United States have also improved significantly.

　　In addition, "the 21 pilot free trade zones across the country have taken the initiative to strengthen collaborative innovation, explore and promote coordinated development, amplify the comprehensive effect of reform, and achieved positive results, which has effectively promoted the development of foreign trade throughout the country." Ni Yueju analyzed. The data shows that in the first three quarters, the import and export of 21 pilot free trade zones in China was 5.65 trillion yuan, an increase of 4.6%, accounting for 18.3% of China’s total foreign trade.

　　When talking about the trend of China’s foreign trade in the next stage, Lu Daliang said, "There are still many favorable factors to support it." From the perspective of domestic economic operation, the manufacturing PMI rebounded for four consecutive months. In August, the growth rate of industrial added value and total retail sales of social consumer goods accelerated by 0.8 and 2.1 percentage points respectively compared with the previous month, and the overall economy rebounded. In terms of industries, the market share, international competitiveness and brand influence of advantageous export industries such as ships, construction machinery and household appliances have been further improved. At the same time, the import and export of consumer electronics industry showed a recovery momentum. The import and export of integrated circuits continued to rise in August and September, and the year-on-year decline in mobile phone and computer exports in September was significantly narrowed. (Economic Daily reporter Feng Qiyu)

　　Liaoning Daily News reporter Yang Zhonghou reported that on December 19th, the Standing Committee of the 13th Provincial Party Committee held its first meeting to systematically study the spirit and instructions of the important speech made by the General Secretary of the Supreme Leader on the revitalization and development of Northeast China and Liaoning since the 18th National Congress of the Communist Party of China, and further study and do a good job in implementation. Zhang Guoqing, secretary of the provincial party Committee, presided over the meeting.

　　The meeting pointed out that the General Secretary of the Supreme Leader has always attached great importance to Liaoning, showing deep concern and cordial care. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has made many important speeches and instructions on the revitalization and development of Northeast China and Liaoning, which has pointed out the way forward and provided fundamental follow-up for Liaoning. The new Standing Committee of the Provincial Party Committee should continue to study deeply and deeply, make consistent efforts for a long time, and turn the blueprint for the comprehensive revitalization of Liaoning drawn by the Supreme Leader General Secretary into reality step by step. It is necessary to develop the habit of working under the premise of thoroughly understanding the spirit of the CPC Central Committee, enhance the ability to translate the decision-making arrangements and strategic requirements of the CPC Central Committee into concrete projects and concrete actions, enhance the strong will and ability to develop and expand Liaoning by using external resources and social capital, and implement it in the spirit of nailing nails, and promote the work in a list, project and engineering manner. We must never take "said" as "done", "issued" as "implemented", "held a meeting to study" as "solved the problem" and "decomposed the task" as "completed the work" to ensure that the important speech and instructions of the Supreme Leader General Secretary will be effective in Liaoning.

　　The meeting pointed out that it is necessary to take the lead in taking a clear-cut stand on politics and set an example of absolute loyalty to the party. Deeply understand the decisive significance of "Two Establishments" to the development of the cause of the Party and the country in the new era and to promote the historical process of the great rejuvenation of the Chinese nation, strengthen the "four consciousnesses", strengthen the "four self-confidences", achieve the "two safeguards", be mindful of "the country’s greatest", and always maintain a high degree of consistency with the CPC Central Committee with the supreme leader as the core in political stance, political direction, political principles and political road. We should fully implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, be good at observing and handling problems politically, change the requirement of stressing politics from external requirements to internal initiative, and constantly improve political judgment, political understanding and political execution.

　　The meeting pointed out that we should take the lead in performing our duties conscientiously and set an example in promoting revitalization and development. The 13th Party Congress of Liaoning Province put forward that "Liaoning has made new breakthroughs in all-round revitalization and all-round revitalization, and safeguarded the country ‘ Five major security ’ The ability has been significantly improved, forming a strong support for major national strategies and laying a solid foundation for the basic realization of modernization in 2035. We should consciously identify Liaoning’s position in the overall cause of the party and the state, show Liaoning’s actions, and strive to complete the objectives and tasks set by the thirteenth party congress of the province. We must persist in taking the new development concept as a political stance and value orientation, implement it in the whole process of economic and social development and in all fields, unswervingly promote high-quality development, resist the pain of transformation, get rid of path dependence, pay attention to development taste, maintain strategic strength, and do a solid job in laying a solid foundation for the long-term, managing old accounts to make up shortcomings, preventing risks and keeping the bottom line, and creating ecology, environment and accumulating strength for high-quality development. We must adhere to the system concept, make overall plans for the present and the long term, make overall plans for epidemic prevention and control and economic and social development, make overall plans for development and safety, and promote all tasks of revitalization and development in a comprehensive way. We must adhere to the people-centered development thought, adhere to the correct view of political achievements, respect history, culture and ecology, make careful decisions and use power carefully. We should keep up with the pace of the times, persist in being upright and innovative, and solve difficult problems and promote development by means of reform and innovation.

　　The meeting pointed out that we should take the lead in implementing democratic centralism and set an example for serious political life within the party. We will further improve and strictly implement the working rules of the provincial party committee and the rules of procedure and decision-making of the Standing Committee of the provincial party committee, adhere to the combination of collective leadership and individual division of responsibilities, fully promote democracy, be good at correct concentration, consciously safeguard team unity, and ensure that all work is carried out in an orderly and effective manner. Serious political life within the party, conscientiously implement the system of "three meetings and one lesson", fully implement the responsibility of inner-party supervision, persist in criticism and self-criticism, and constantly enhance cohesion, centripetal force and combat effectiveness.

　　The meeting pointed out that we should take the lead in carrying forward the spirit of struggle and set an example of bravely tackling difficulties. To change Liaoning, we must first change ourselves. We should start with the team of the Standing Committee of the Provincial Party Committee, accurately understand and profoundly grasp the era connotation and practical requirements of the great struggle that our party is carrying out with many new historical characteristics, activate the struggle gene, dare to fight, be good at fighting, stress responsibility, focus on hard work, dare to act, be good at doing things, face problems directly, remove obstacles and never "detour".

　　The meeting pointed out that it is necessary to take the lead in strictly observing discipline and rules and set an example of always being clean and honest. Adhere to the "three strictness and three realities", adhere to the truth, the right path, principles and rules, cherish the power given by the party and the people, consciously accept supervision, and strictly manage relatives and staff around them. We must strictly implement the spirit of the eight central regulations and be strict with ourselves. It is necessary to shoulder the political responsibility of managing the party, implement the "one post and two responsibilities", do a good job in party building and building a clean and honest party style, fight against all problems that affect the party’s advanced nature and weaken the party’s purity with the spirit of self-revolution, be a good builder and "ranger" of political ecology, and continue to create a clean and tidy political ecology.

　　The meeting also studied other matters.　

Editor’s Note: This article comes from WeChat WeChat official account "Spirit Beast" (ID:lingshouke), by Dust, published by 36Kr with authorization.

I didn’t expect "celebrating the New Year on the spot" to add another fire to the self-heating food market.

On January 20, 2021, on the day of a well-known e-commerce New Year Festival, 200,000 people placed an order for self-heating hot pot-this figure is 10 times that of the same period last year. Compared with the situation that self-heated food was robbed last year, consumers may be more worried about "which one to choose" this year.

Up to now, hundreds of brands have poured into the "self-heating" food track. In addition to new brands such as Mo Xiaoxian and Zi Hei Pot, which focus on self-heating food, leisure food enterprises such as Uni-President, Master Kong, Liangpin Shop and Three Squirrels have increased their prices, and offline hot pot brands such as Haidilao and Xiaolongkan are also one of the main forces of self-heating hot pot.

And new players are constantly entering this track. For example, Yang Guofu, an offline Mala Tang chain brand of "self-heating Mala Tang Hotpot", was recently launched, and its products have been launched on the e-commerce platform. However, Yang Guofu does not have an advantage in online operation, product features and pricing. It is still unknown whether the "cross-border" of offline stores can tear open the self-heating hot pot market.

In the past two years, every time self-heated food is pushed to the forefront, it is always accompanied by abnormal events such as epidemic situation and Chinese New Year. But in fact, there is still a large market "Red Sea" to be developed for self-heating food in outdoor, school and other scenes and sinking markets.

However, self-heating food is only a branch of instant food. With the congestion of the original track and the attack of semi-finished products, instant noodles and takeout, how can new players open up the market in the future, and when will weak players be eliminated, which is more interesting.

"I bought several brands of self-heating hot pot and rice from the Internet. Before the year, the price of vegetables and meat was expensive, and some convenient food could be prepared for emergencies." Zhao Man, who stayed in Beijing for the New Year because of the epidemic, said.

When the year ended, the epidemic came again, and the scene that convenience foods were snapped up a year ago seemed to leave an impression. What is different this year is that the number of "preparing for war" enterprises has increased significantly, and many brands have "broken their hearts" for how to eat well.

According to Taobao statistics, the number of brands of "instant hot pot" and "instant rice" on Taobao and Tmall channels has exceeded 1,000, accounting for nearly one-seventh of the whole instant vegetarian industry.

The latest research by Mintel shows that the market share of self-heating foods in convenience foods has climbed from 4.4% in 2018 to 7.6% in 2019, and this figure is still rising.

Although there are many incoming players, most of the market share is still in the hands of several "big players".

At present, the categories of self-heating food are mainly self-heating hot pot and self-heating rice, while self-heating barbecue, grilled fish and rice noodles have not yet gained a large market share.

According to the types of enterprises, self-heating food players can be subdivided into four branches: cutting-edge brands, catering brands, leisure snacks and convenience foods.

Cutting-edge brands are represented by self-hi pot, Mo Xiaoxian, chopsticks fashion, etc. In the early stage, they achieved rapid development through "OEM" production mode; Catering brands mainly rely on the original supply chain to transform the technology and taste of new products, such as Haidilao and Xiaolongkan, which are well known to the public. Snack food has snack companies such as good shops and three squirrels, and it has played a role in marketing planning.

The convenience food enterprises such as Uni-President, Master Kong and Jinmailang are "experts" of convenience food themselves, and this time they have also broadened the categories of convenience food through their own industrial chains.

People in the industry believe that there is no one type of enterprise with obvious advantages at present. For traditional convenience food enterprises, apart from their own productivity advantages, if they have the marketing ability of cutting-edge brands and the level of taste control of catering brands, there will be great room for expansion in the later stage.

Of course, few enterprises are "out of the circle" only by relying on their original advantages. For example, the brand of "opening a small stove" under Uni-President is one of the successful cases of "traditional enterprise+new marketing model"-the revenue in the first half of 2020 exceeded 170 million, a year-on-year increase of over 15 times.

It is understood that self-heating rice is the main product for cooking small stoves, and the category of self-heating hot pot is also being introduced one after another, and the product pricing ranges from 25 to 38 yuan.

As for brand endorsement, Sean Xiao, the top traffic star, was chosen by Kaixiaozao. In the "traffic wars" of many self-heating food enterprises, he used the fan logic of "buy = support" to enjoy a wave of "fan economy" dividends and successfully created the explosive product of self-heating rice.

"It is difficult to copy the model of explosive products with small stoves. It may be one of the most successful brands in terms of traffic at present, but it does not have an advantage in terms of price and production capacity, and it has not been well known and accepted by core consumers other than fans. This is a serious problem." Experts said.

According to "Spirit Beast", in 2020, the goods in Tmall flagship store are often in a state of tight inventory.

Kai Xiaozao believes that the competition in the self-heating food market is becoming increasingly fierce, and self-heating food, as a long-term development convenience food category, is more important to enhance product strength than capacity expansion.

Cai Hongliang, the founder of the self-cooking pot brand, said in an interview that "in the future, the self-cooking pot should still focus on the deep cultivation of product strength, start the construction of automated technology factories, further improve the iterative speed of production processes and products, and strengthen the core barriers of enterprises."

Everyone should strengthen product strength. What is "product strength"?

Product marketing experts believe that product power is "the ability of products with positive value to be expressed through channels, and to meet consumers’ desires and needs, so as to make them want to buy."

In short, in the field of self-heating food, how to satisfy consumers’ appetite is very important.

However, according to Spirit Beast, at present, a large part of self-heating food brands on the market are still assembled by "OEM" mode. That is to say, the seasonings, ingredients, heating packages and packaging of self-heating food are processed by various factories, and the brands are finally integrated. Compared with "food vendors", many self-heating food brands are more like an assembler.

It is precisely because self-heating products have low technical barriers and are easy to be copied, so large and small food enterprises want to share a piece of the action.

The consequence of this is that for a long time, consumers feel that different brands of products have very similar tastes.

In contrast, the unique taste of the self-help pot is its main advantage.

It is understood that there are more than 100 kinds of SKUs in the self-heating pot, mainly self-heating hot pot and self-heating rice. Since the commodity went on the market in January 2018, the sales in that year exceeded 100 million, increased to 500 million yuan in 2019, and is expected to exceed 1 billion yuan in 2020.

At the same time, in just over three years, it has completed three rounds of financing, with a valuation of over 500 million US dollars, becoming one of the "big winners" in the rise of the self-heating food industry.

Interestingly, some consumers once thought that "self-heating food" was "self-cooking pot" and took the brand name of self-cooking pot as the brand name.

According to the introduction of the pot, the company has its own taste research and development center since its establishment. In 2020, the new round of financing will also be mainly used for deepening the product strength and strengthening the construction of the upstream supply chain, and gradually realize its own production.

However, self-cooking pot consumables (consumables) and staple food materials (rice, etc.) are still processed by other foundries.

Some experts also pointed out that at present, the category of self-heating rice in self-cooking pot has formed advantages different from other brands in taste and price, but according to the development direction of self-cooking pot (building scientific and technological chemical plants and improving production capacity), how to strengthen quality control in the future is the key to development.

Because the explosion of enterprise sales requires a rapid increase in production capacity, which requires the simultaneous improvement of management capabilities, otherwise it is easy to make mistakes in quality control.

One more thing, one of the important reasons why self-heated food can "suddenly emerge" is that it has hit the pain point of "unhealthy instant noodles" in consumer cognition, so keeping the threshold of "quality control" is the most important thing in the future.

According to the data of upstream factories, the gross profit margin of self-heating hot pot is extremely high, and the cost is mostly between 10 yuan and 15 yuan, while the retail price is generally higher than that of 25 yuan, and the profit is nearly doubled.

Indeed, the low technical difficulty and high gross profit margin of self-heating food is one of the important reasons for attracting a large number of food enterprises and capital to flood into the track.

At present, some players who entered the game earlier have obtained the support of capital. In the future, the development of self-heating food industry is more likely to fall into the cycle of "brand rise, capital investment, brand strengthening barriers, and capital follow-up".

All in all, there are not many opportunities left for new players. Fortunately, the self-heating food track is still in the incremental market, and there is no leading brand so far.

The data shows that the size of China’s convenience food market exceeded 450 billion yuan in 2019. With the popularity of self-heating food and snail powder, it is estimated that the size of the convenience food market will reach 481.2 billion yuan in 2020. Among them, the self-heating food market is also expected to increase from 3.5 billion yuan in 2019 to 4.2 billion yuan.

According to the forecast of GF Securities, the self-heating food industry will reach the market space of 15 billion yuan in the next 5-7 years.

Experts believe that these increments mostly exist in the development of sinking market, the increase of application scenarios and the expansion of target groups.

According to the Insight Report of Instant Food Industry in 2021 released by the First Financial Business Data Center, the proportion of instant food products in first-and second-tier cities in China is over 60%. However, the market share of self-heating food in first-and second-tier cities will only be higher, and there is still a large blank area in the sinking market.

On the other hand, the report shows that the five major scenes that constitute the new trend of instant food consumption are "one person to eat", "family to eat", "new snack economy", "outdoor scene" and "dormitory sharing".

At present, the customer groups of self-heating food are mainly post-85, post-90 and post-95, a large part of which is because the application scenarios of self-heating food are still more applied to "office" or "home".

However, in the view of Chen Yuefeng, the founder of Spirit Beast, "the elderly group neglected by many industries and brands may have greater consumption potential in the future."

This is because the aging of the population has become an inevitable development trend in China, and this group of people have more or less the difficulty of mobility and the mentality of pursuing simple and healthy food needs.

We have to admit that self-heating food is an "evolutionary version" of instant noodles and other fast food, and it has solved the pain point of convenience food "health" to a certain extent, allowing consumers to "see" the cooking process of rice, deepening the concept of food health and increasing the "fireworks" of convenience food.

Recently, Kaixiaozao and Sanjiu Weitai jointly launched the "Angelica Pork Belly Chicken" self-heating rice, which raised the concept of "health" of self-heating food to a higher level, and some consumers suddenly thought of adding raw eggs, vegetables and other ingredients to self-heating rice, which not only ensured nutrition, but also enhanced the fun of "cooking".

However, "at present, the self-heating food industry is still in the early and middle stages of development, and there is still a certain distance from the requirements of the elderly in terms of food health and safety and nutritional collocation." Chen Yuefeng said.

Therefore, if self-heating food can really "break through" the demand defense line of the elderly and become a "home necessity" for the elderly in the future, self-heating food may also usher in a bigger and longer explosive "out of the circle".

So, for a group of self-heating food brands, who is the lucky darling?