A rose air conditioner owned by Gree Electric once caused controversy, and many netizens complained that the aesthetics in the 1990s were "ugly and rustic". Although it was hacked, it was really hot.
The first, second and third generation of rose air conditioner.
On May 14th, Dong Mingzhu, Chairman of Gree, once again responded that Rose Air Conditioning was vomited by netizens during the live broadcast. She said, "We are the first to create the rose air conditioner. Even if everyone thinks it is flawed, it is the best, because there is no second company to make it. This is a kind of creation."
In January, 2024, Gree Electric Rose Air Conditioner was widely discussed because of its styling design and name. At that time, some staff members said that offline stores were basically not on sale, but only a Gree store with inventory in Zhuhai. "This one is basically given by the elders to their children for marriage."
The reporter of Beijing Youth Daily noticed that at present, Gree Dong Mingzhu Store is still selling this product, and the price of three inverter pieces has been reduced from 32,999 yuan to 29,999 yuan in a limited time, with a cumulative sales of 100+. The publicity page shows that each person is limited to five pieces. This product can participate in trade-in activities, and the old machine will be subsidized to 1000 yuan at the highest level. But the sales of other platforms are mostly 0.
Although this rose air conditioner attracted widespread attention in 2024, in fact, according to the official introduction of Gree Electric, this rose air conditioner series has been launched for nearly ten years after three generations and four upgrades, and the third generation is on the hot search this time.
According to Gree Electric, the first generation is a cylindrical front air conditioner that leads the market. The second generation was equipped with distributed air supply technology five years later to solve the pain point of direct cold air blowing. This technology is not only internationally leading, but also won numerous awards at home and abroad. After 10 years, the third generation has further strengthened and upgraded the distributed air supply technology, and innovatively realized the separation of cold and warm airflow trajectories. When heating, the vertical temperature difference between rooms can be less than 3℃, and heating can also be provided in extremely cold areas with MINUS 30℃.
However, the products of rose air conditioners in all previous dynasties have been criticized by netizens: the first generation is "red like blood in my heart", and after putting a small picture, it is "face-butting" Armani lipstick; The second generation shines like Pleurotus eryngii after opening. In contrast, the third generation is smoother and fresher.
It is reported that the cabinet-type rose air conditioner, designed by Dong Mingzhu a few years ago, is called "Rose Air Conditioner", which is suitable for the newly-married golden and silver-married people. The top of the air conditioner is like a blooming pink rose. After the light is turned on, the leaves of the rose will slowly change color, from pink to purple, and the petals will slowly move, just like fluttering in the wind.
Not only that, in the operation of air conditioning, 19 blooming roses will emerge in the column, and the flower language is "waiting for life, the highest point of love". At the same time, facing the unique customer group of newly married people, many functions have been added, such as voice-on-demand news radio, weather calendar time, AI parenting education and so on. On Tanabata in 2023, Gree also took Rose Air Conditioning as the main brand of the festival, and cooperated with the poster of the meeting of the Seven Fairy Magpie Bridge in Yong Dong to create a romantic atmosphere.
In terms of price, according to Gree Electric official website, the price of hanging rose air conditioner is 13,529 yuan, and the prices of two and three cabinet rose air conditioners are 29,999 yuan and 32,999 yuan respectively, which are higher than other air conditioners with the same configuration.
Gree has also made many responses to the hot discussion and spit of netizens. On January 2, 2024, the official account of Gree E-Commerce Co., Ltd. @ Gree Pearl Select released a video saying, "Mr. Dong said that he would use roses to express his love to users and make this air conditioner a work of art worthy of collection." At the same time, the video also said that some technologies of Rose Air Conditioning were also recognized as "international leading" during the update process, and won numerous awards at home and abroad. "Give a person a rose, and the hand has a lingering fragrance. Rose air conditioner is not only a work of art given by Gree to all users, but also shows Gree’s beautiful vision of "Let the world fall in love with China". "
On March 2nd, Dong Mingzhu responded to "Rose air conditioner was spit out" in an interview with the media. She said: "The design of Rose air conditioner is actually more about integrating with family life. A lot of people say’ Dong Mingzhu is so good’, so I am so good. I don’t think it matters. We must constantly innovate and make air conditioners into works of art at home. This is my goal. "
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Text/Beijing Youth Daily reporter Song Xia
Editor/Fan Hongwei