Recently, the entertainment circle has concentrated on the chaos of right and wrong, beauty and ugliness, and distorted values. The stars involved have crossed the legal bottom line, deviated from public order and good customs, violated professional ethics, and hurt national feelings, causing strong dissatisfaction from all walks of life. In response to the noise and chaos, literary critics have voiced their voices, clarified their views, analyzed the reasons, and cleared up the source.
Don’t be crazy about "rice circles"
Li Mingquan, Vice Chairman of Chinese Literary Critics Association and Chairman of Sichuan Literary Critics Association.
Idol worship of "rice circle" fans is emotional projection and showing off when their personality is still growing. When this "pink state" reaches "ashes", they will lose themselves and give up their opinions. This is like opening the Pandora’s Box. Once the psychological trauma of the virtual world is brought into real life, this confusion will inevitably hurt and impact the function and order of civilized society.
The openness and concealment of the Internet make fans see the projection or even illusion of self-value choice, attaching and integrating all subjective pursuits and beauty into idols. This borderless irrationality of "mirror illusion narcissism" often regards the hairstyle, earrings, standing posture and voice of those "sissies" as templates for praise and imitation. The madness in the "rice circle" should be stopped!
It is imperative to break the "circle" by net "rice"
Wei Hong, director of China Literary Critics Association, vice chairman and secretary general of Chongqing Literary Critics Association.
Celebrity circle powder, the world idolize, has existed since ancient times, which is not only the normal state in the world, but also the human nature. Duke Zhou vomited, Luoyang paper was expensive, and Wei Jun was killed, and so on. The light of thought, the fragrance of virtue, the talent of literature and art, and the beauty of figure … often become the highlights that the world yearns for. These characteristics are the external manifestations of truth, goodness and beauty in human society, which nourish people’s spiritual Yuan Ye and enrich people’s spiritual world. However, the sword has two edges, and things are pregnant with two poles. If anything is not kept at a reasonable degree, it is often counterproductive.
Recently, the frequent cases of violation of law and discipline, loss of morality and anomie in the entertainment industry are really shocking and have to be vigilant. It is not only the need of the times, but also the hope of the people to establish a healthy relationship between stars and fans and create a good performing arts ecology. For art, only the purer it is, the more sincere it is; Only the more sincere, the more valuable.
Performing arts should be beautiful and moral.
Li Zhenlin, Dean, Professor and Doctoral Supervisor of Shanghai Theatre Academy Film Academy.
Performing arts is a beautiful career, but the entertainment industry can’t do ugly things in the name of beauty. The profit-seeking behavior of entertainment capital pushes the star economy into a situation that deviates from industry common sense and ethics. The so-called top stars are striving for money every day. For the sake of schedule work, they have "body replacement" and "hand replacement", and the line "1234" is used instead, and their personality is arrogant and inflated. Performing arts is a moral cause, and immoral things must not be sustainable. In recent years, the chaos in the entertainment industry has already broken through the bottom line of public order and good customs, touched the bottom line of social fairness, and endangered the bottom line of core values and national cultural security. It needs serious consideration by the whole society, and the state authorities should take it seriously and "punch" it.
"Flow" of "Rollover":Although he has become famous, he is not an adult!
Dai Qing, professor and doctoral supervisor of China Communication University, director of China Literary Critics Association and secretary-general of the Audiovisual Art Committee.
In recent years, some "flow" stars have repeatedly "overturned", which has become a dissonance in the current healthy and fresh cultural environment. The emergence of "flow" stars is inseparable from entertainment capital, fan groups and other promoters. The appearance condition of the "flow" star is the priority factor, which implies the biased values of popular culture such as "Yan value worship" and "Yan is justice".
"Traffic" also needs the blessing of professional skills. "Flows" are young and famous, lack of social experience and poor family guidance, which may make them congenitally deficient in civic literacy, equality awareness, humanistic feelings and professional ethics. Although famous, it is far from "adult"! The rice circle without rational constraints is like a flood that burst its banks, which not only makes fans lose themselves, but also makes the "flow" get carried away and do whatever they want, and sooner or later "roll over".
"Flow" should have the role of "flow", and it is necessary to become an adult and constantly improve self-cultivation before it can become a star of the times with positive influence.
A cure for "brain-dead idols"
Hu Haidi, doctor of literature, deputy editor, director of the research and development center for literary and artistic creation of Liaoning College of Literature.
If fans are a little silly, they will be called "brain powder". The idol that fans chase is stupid, should it be called "brain-damaged idol"? Put in Didi Wei’s cola, and it will be poisoned if you drink it; Flying at high altitude without a parachute will break into patties. In this world, there is a kind of stupidity that is afraid of nothing, cherishes nothing and dares to do anything. I feel sorry for some people. Beautiful, Shuai Shuai’s, some talents, also have the opportunity to play, but just don’t learn well. Those who abandon their own children, take drugs, cheat, spoil others’ girls and daughters-in-law, and have no feelings for their own country and people … Isn’t it the stupidest behavior in the world to destroy natural endowments and acquired opportunities because of the lack of minimum moral self-discipline?
"Idol" is not only an idol in face shape, singing and dancing, but also an idol in morality. In fact, we don’t expect the entertainment circle to become a moral model, but we can’t let it become a distribution center for moral anomie! Confucius said, "It is rare to miss an appointment." The word "about" is a good medicine to cure all "brain-dead idols".
The chaos of "rice circle": we should not just "seal it off", but guide "three views"
Sun Jiashan, associate researcher of Chinese Academy of Art, member of Chinese Literary Critics Association, and 2021 signing critic of Beijing Federation of Literary and Art Circles.
In the era of mobile internet, specific groups with specific interests are gathered together through virtual space, and most of them also have public expression demands. However, in the process of expression, everyone must consider various factors of public communication, be responsible for their own speech, and not infringe on the most basic values, emotions and moral norms of our society. Especially in our modern history, there are some shameful and painful historical memories that are the bottom line of national feelings that we can’t offend.
Faced with these fan groups with specific interests and demands, we should strengthen the guidance of "three views" instead of "one letter". We need to make great efforts to guide young fans to fully analyze and recognize the contemporary generation of cultural phenomena such as "love beans" and "rice circles". The vast number of performing arts practitioners must strengthen their study and raise their awareness, and they must not be vague or waver in the face of national justice. These are the basic problems that China must face for a long time in the process of perfecting and improving its cultural governance capacity and modernizing its cultural governance system, and they are also a big test for our cultural governance capacity and governance system in the era of mobile Internet.
Let fans be the power to flip.
Lin Wei, Dean, Associate Professor and Doctoral Supervisor of Film and Television Arts and New Media Studies, Zhejiang University.
In recent years, traffic stars frequently "roll over", and pathological fans often "show their eyes", making "rice circle" a "dilemma" topic. People in the circle enjoy it and value it by accompanying idols; "Outsiders" are hard to understand, and they want to get rid of them quickly. Some people say that fans are mostly students, their minds are immature, and their ability to distinguish between right and wrong is easy to be defeated under the aura of "love beans" (the transliteration of English idol), so the prescription should be opened in social and school aesthetic education; Others believe that it is important to supervise artists and emphasize the duties and obligations of public figures; It is also suggested that the platform should be standardized to avoid the "algorithm black box" induced rescue behavior and star-making mode.
Today, the public no longer has a strange vision of demonizing the phenomenon of "idolize", and the fans have a high degree of self-identity. In the context of "young people dominate the internet", it is a path to subdivide their emotional identity and value demands from the inside of the fan community, cultivate necessary opinion leaders in the fan community, develop standardized community operation mechanism, and unite the "rice circle" under the correct values and identity, which not only avoids the "flow harvest" of capital, but also positively promotes the cultural consumption of the domestic entertainment industry.
Say goodbye to "captivity" and break through the predicament
Zhao Yi, Associate Professor, School of Film and Television Media, Shanghai Normal University.
The "rice circle" culture is the product of fan economy and idol industry in the era of flow capital. Fan economy is built around the active consumption behavior of specific cultural products, and sometimes so-called fan works are created; The idol industry has established a virtual nurturing relationship with a high degree of identity through the emotional and material support of fans. With the empowerment of new media technology, the two forms a two-way circulation system of cultural production and consumption, which becomes a creative force to feed back cultural production.
However, in line with the idea of short-term realization of traffic economy and the trend of stratification under algorithm culture, Internet culture is increasingly showing polarization of views and "long tail effect". Entertainment capital often provokes fans to oppose each other, while idols are mass-produced by "shortcut keys" such as "people set" and "CP"; As the word "rice circle" implies, fans have become the object of "captive" and the closed community of "enclosure and self-sprouting".
Therefore, the chaos of "rice circles" cannot be simply attributed to the "brainlessness" of fans. It is the extreme expression of the current network culture dilemma. The key to governance is to guide the entertainment industry out of the extensive development path supported by the flow economy.
Anomie is the norm, and out of control must be controlled.
Zhang Lingyun, director of overall planning of CCTV Media+Studio, editor-in-chief of Guanghua Ruiping, and a student of the second national training class on new media for literary criticism.
"People should be beautiful in everything, including appearance, clothes, soul and thoughts." In Chekhov’s play Uncle Vanya, this line of the protagonist seems to express the expectations of ordinary people for "idols". Ordinary people need "idols" and need to use the light of "idols" to illuminate ordinary life and make life and life more glorious and meaningful. It can be said that fans and idols constitute a set of aesthetic relations, bearing the social responsibility closely related to the ethos of the times.
However, when idols can’t bear the social responsibility they deserve, and fans can’t form a positive value flow in line with the spirit of the times, the network aesthetic utopia they jointly construct has been deformed. It is imperative to establish norms for "idols" and guide "rice circles", and it is time for all relevant fields and industries to be refined in management!
"Flow first" is a disaster, and "creating money" is too deformed.
Xu Ying, editor of the Art Criticism Department of the Literary and Art Newspaper, member of the Beijing Association of Literary and Art Critics, and doctoral student of the School of Art and Media of Beijing Normal University.
Recently, Wenyi Bao has organized and distributed three articles (see three special editions: focus, fans, governance) to discuss the crux of the chaos in rice circles, and pointed out that the capital monopoly and the thinking paradigm of "flow first" are profound disasters. This way of violating the law of artistic production does great harm to film and television creation itself. Fans of rice circles put pressure on the producers of film and television dramas through cyber violence, and with the connivance of the platform, the hard-working film and television drama creators were chilled, but they dared not speak out. The opinions of rice circle fans have been deeply involved in the whole process of film and television creation, and the short-sighted and profitable mentality has further promoted the abnormal production mode of looking at "money" rather than "front": the IP adaptation of the previous topic was based on traffic theory, and the drama was rampant; Mid-term creative flow stars pay high salaries to squeeze other creative inputs, cut and even act according to the preferences of rice circle fans; Later, the falsification of publicity data and the hot search list adversely affect the production and distribution decisions … The industry needs more pragmatism and transcendence, and workers need more self-knowledge, introspection, self-discipline and self-consciousness.
Put a rest on "data star making"
Chen Junchi, director of the planning department of Jiangsu Art Fund Management Center, was a student of the first national new media backbone training class on literary criticism.
The frequent appearance of immoral artists in the entertainment circle has aroused strong public indignation. Seeing him rise from a tall building, seeing him entertain guests, and seeing his building collapse. In the data star-making, fans spend money to buy voting opportunities, turning milk drinks into "milk tickets", which gives birth to a "milk ticket" industrial chain. Some people specialize in buying milk, some people specialize in pouring milk, and some people specialize in collecting "milk tickets". The scandal of "pouring milk to vote" appeared. Wu Mou Fan’s private life scandal was exposed on the Internet as early as two or three years ago, but in the end, Wu Mou Fan was safe. This is inseparable from the support of capital and platform, which not only encourages Wu Mou Fan’s arrogance, but also extends his talons to other victims. At the same time, capital and platform are also attacked and caught off guard. Data stars form a closed loop, and the soil of immoral artists is produced.
In the face of fake traffic, some high-quality literary and artistic works appear to be "niche"; Some artists who have strength, acting skills and artistic morality but disdain hype are "unpopular". How to make the data star-making system collapse? Need to think systematically.
The collective trampling on the correct values by artists’ immoral refraction.
Wang Xiaofang works for Beijing Radio, Film and Television Research Center.
Faced with the vast number of fans, top traffic and huge capital, artists and the brokerage groups behind them have lost their learning and persistence in correct values. Facing the collective trampling of correct values, artists, performing arts companies, industries and even the whole society and individuals need to make multi-level reflections.