CCTV News:In recent years, with the continuous innovation of China elements and their integration into various consumption scenarios, people’s attention to the national tide is also rising. As the only national fashion week in China, China International Fashion Week focuses on international fashion trends every year. In this fashion week, the reporter found that China’s aesthetics, non-legacy innovation, cross-border national trends and other words frequently appeared, and more and more people fell in love with the "new Chinese style".
The venue of China International Fashion Week is located in Beijing 751 Art Zone, which was formerly Beijing Zhengdong Gas Plant. The old factory collided with new ideas, which coincided with the concept of "new Chinese style" tradition+fashion. The reporter found that many viewers who came here to participate in Fashion Week were wearing "new Chinese" clothes.
As soon as the models wearing "new Chinese" clothes appear on the runway, they will immediately attract the attention of the audience. The reporter found that the integration of China elements and China culture into international fashion is the most concerned issue.
The reporter learned that this year’s China International Fashion Week has gathered hundreds of fashion brands from 53 countries and regions, and more than 170 domestic and foreign designers have participated deeply. The products cover all categories such as dresses, sports and leisure, accessories, etc. It can be said that each type of product can see the design elements of "new Chinese style".
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Since last year, "new Chinese style" has been very popular. On the e-commerce platform, the sales of "new Chinese style" clothing soared, and in life, we also saw many people wearing "new Chinese style" clothing to take pictures and punch in. What is the beauty of the "new Chinese style"? What China elements are hidden? Let’s continue to find out at Fashion Week.
Straight and neat stand-up collar with vertical buckle, traditional embroidery technology with quaint charm of bluish white, entered the Chinese aesthetic new idea art exhibition, and the oncoming color and pattern full of China charm.
I met a post-90s designer here, and she told me that "new Chinese style" is to integrate traditional elements of China into modern tailoring design, so that clothing is more practical and close to consumers’ lives.
The new design techniques make the clothes more in line with the aesthetics of young people. Beside these "new Chinese style" clothes, I also saw many "new Chinese style" accessories, but the small decorations hid Chinese’s expectation for a better life.
The unique design concept and cultural connotation of "new Chinese style" clothing has a great appeal to young consumers.
Traditional elements set off a new fashion.
The activity of the market has brought more opportunities for "New Chinese Style" to be displayed, and also allowed more original niche fabrics and techniques with China characteristics to appear on the international stage. At this China International Fashion Week, the reporter found such an "old cloth" that went abroad.
This year’s China International Fashion Week has held more than 130 wonderful events. At the scene, the reporter found that there was a long queue at the gate of a catwalk event with tie-dyeing as the main design element in Zigong, Sichuan.
Zigong tie-dyeing originated in the Qin and Han Dynasties, and it is colorful with needles instead of pens. It is beautiful and elegant with cotton, linen, silk and other fabrics, and has a unique charm of China.
Traditional crafts are lovely and make the audience shine. A traditional fabric with oriental charm — — Bellow silk has also set off a new fashion in overseas markets. Bellow silk is a unique traditional ecological silk fabric in China, which has a history of more than 2,000 years. It is made of pure natural silk and dyed with Dioscorea cirrhosa, a unique wild Chinese herbal medicine in Lingnan area of China.
Zhang Bo told me that this kind of cloth, Ranunculus ternatus, has gone through a period of low ebb, and the Ranunculus ternatus-making technology was once on the verge of extinction. Then how did such a product "fire" overseas? Designer Liang Zi told me that only by combining traditional fabrics with international trends can China’s clothing "get out of the loop". Now, Liang Zi has brought Rangoon silk to France, and attracted world-renowned fashion colleges such as French Fashion Institute and new york Fashion Institute to China for 15 years in a row to conduct research on Rangoon silk.
Nowadays, more and more "new Chinese style" clothes and brands go abroad, setting off a wave of traditional cultural consumption upsurge.