Expert: Mycoplasma pneumoniae, Covid-19 and influenza virus have similar symptoms. It is recommended to confirm the etiology before taking the medicine.

  CCTV News:On November 13th, the National Health and Wellness Commission held a press conference on the prevention and treatment of respiratory diseases in winter. Tong Zhaohui, director of the Beijing Institute of Respiratory Diseases, said that Mycoplasma pneumoniae is one of the common respiratory pathogens. According to our country’s 2016 China community-acquired pneumonia guidelines and relevant data monitoring, Mycoplasma pneumoniae is one of the important causes of community-acquired pneumonia in China, with high incidence in autumn and winter every year, and children and adolescents are susceptible. Mycoplasma pneumoniae is mainly transmitted through respiratory droplets, so without protection, in densely populated places, such as kindergartens and schools, it will lead to concentrated outbreaks. It is also common for family members to be infected with mycoplasma.

Tong Zhaohui said,The detection rate of mycoplasma nucleic acid in adults and children was 5.59% and 40.34% recently. 29.67% of adults and 4.94% of children were positive for influenza antigen. Therefore, acute respiratory infection is a common respiratory disease, and the symptoms caused by mycoplasma pneumoniae, Covid-19 and influenza virus are similar, so the etiological diagnosis can be confirmed by antigen and nucleic acid detection. Therefore, it is recommended that you use drugs after confirming the etiology, rather than relying on guessing drug abuse.

Did anyone inject it? Answers to three questions about the falsification of rabies vaccine production records for human use

  CCTV News:Following the announcement issued by National Medical Products Administration on July 15th that Changchun Changsheng Bio-freeze-dried rabies vaccine for human use was produced with false records, on the morning of 16th, Changsheng Bio-announced that all batches of freeze-dried rabies vaccine for human use were being recalled within the validity period.

 

  Changsheng Bio announced that at present, Jilin Food and Drug Administration has recovered Changchun Changsheng’s GMP Certificate, and Changchun Changsheng has stopped the production of rabies vaccine as required. All batches of products involved in this flight inspection have not yet left the factory and gone on sale, and all products have been effectively controlled. In order to ensure the safety of medication, Changchun Changsheng is recalling all batches of freeze-dried rabies vaccine for human use within the validity period. According to the monitoring of adverse reactions of the rabies vaccine by Changchun Changsheng in recent years, no adverse reactions caused by product quality problems were found.

  Changchun Changsheng will strictly implement the requirements of the regulatory authorities, actively cooperate with the regulatory authorities to carry out a comprehensive self-examination of the production and quality control system, take effective measures in time to eliminate hidden dangers in production quality, and seriously strengthen quality control.

  Changchun Changsheng deeply apologized for the occurrence of this incident. Changchun Changsheng will closely follow the progress of the incident and actively cooperate with National Medical Products Administration, Jilin Food and Drug Administration and other relevant regulatory authorities to carry out follow-up work.

  Has anyone injected the vaccine? This batch has not yet left the factory.

  For the public, the most concerned question is: has anyone injected this batch of rabies vaccine? According to the announcements made by National Medical Products Administration and the companies involved, all the products involved in this inspection have not yet left the factory and gone on sale, and all the products have been effectively controlled.

  Several major questions have attracted much attention.

  To pay attention to several major questions that have attracted much attention in this incident.

  How is fraud exposed?

  First of all: How was the vaccine problem discovered? According to the announcement issued by National Medical Products Administration on July 15th, the reason for finding the problem was "to carry out flight inspection on Changchun Changsheng according to clues".

  What is "flight inspection"

 

  Also: So what is "flight inspection"?Flight inspection is actually a surprise inspection with strong confidentiality and high efficiency. Especially for the inspection of reporting, compared with the previous follow-up inspection that notified the inspected enterprises in advance, flight inspection is a powerful means to break local protection, expose and crack down on hidden rules of the industry, and severely punish violations of laws and regulations.

  What records are fraudulent? Under investigation.

 

  The other thing is, what problems have you found?National Medical Products Administration’s notice said that it was found that the company’s production of freeze-dried rabies vaccine for human use had serious violations of the good manufacturing practice, such as falsification of records. So which records in the production process are falsified? It is still under investigation. However, at present, Jilin Food and Drug Administration has withdrawn the GMP Certificate of this enterprise, which means that the freeze-dried rabies vaccine for human use applied by this factory has been discontinued.

  At present, National Medical Products Administration has sent a special inspection team to Jilin to supervise the investigation and disposal. We will continue to pay attention to the relevant survey results.

Drooling! The top Sichuan cuisine "Songyun Banquet" has 32 dishes. What do the Sichuan cuisine masters say?

Sichuan Online Reporter Zhang Hongxia Photography Ji Yong

Zhang Yuanfu (first from right), the third generation descendant of Rongleyuan, was interviewed.

At 14: 00 on December 25, the "Song Yun Banquet" has been going on for more than two hours, and the banquet process of 8 links and 32 dishes has been completed — — The banquet system of Sichuan cuisine, which originated from Rongyuan a hundred years ago, received the joint tasting and comments of the "Chengdu Famous Banquet" Sichuan cuisine masters at Songyunze, a famous restaurant.

Rose beef

The masters of Sichuan cuisine are all famous, and Song Yunze’s reputation is growing day by day. What kind of comments will the masters leave after the "Song Yun Banquet" is over? Sorting out the viewpoints, we found that the discussion of the masters collided with important debates about Sichuan cuisine, such as old and new, integrity and innovation, persistence and integration. How to clarify the relationship and establish a binary balance? The opinions of the masters are all wonderful.

From left to right, the masters of Sichuan cuisine are Zhang Zhongyou, Lan Qijin, Wang Kaifa, Lu Chaohua and Xiao Jianming.

Comments: Who are the masters of Sichuan cuisine?

Mr. Zhang Zhongyou, a national first-class cook and a master of Sichuan cuisine, stepped forward from restaurants such as Chengdu Nuli Meal and entered the United Nations delegation in China.

Mr. Lu Chaohua, the executive chef of Jinjiang Hotel, a five-star hotel, and a national first-class cook, has led a team to international food competitions such as the United States, Brazil and France on behalf of the country and achieved good results;

There is a second generation descendant of the century-old Rongyuan, a veteran master of Sichuan cuisine in China, and Mr. Wang Development, who was sent by the state as a chef of Rongyuan American branch for 8 years in the early 1980s;

There is Mr. Lan Qijin, deputy general manager of Jinniu Hotel, the State Guesthouse, who participated in the production of state banquets for many times and visited with leaders. In the mid-1980s, he served as the head chef in the Chinese restaurant in Dü sseldorf, Germany.

Mr. Xiao Jianming, the second generation descendant of Yourong Paradise, the national first-class chef, the head chef and director of Chengdu Piaoxiang old Sichuan restaurant.

Experts in the audience, including Mai Jianling, President of Sichuan Cuisine Association, Zhao Yipin, Secretary-General, Lan Mei, Sun Peike and other media food experts, are all judges and appraisers of Chengdu famous banquet, and they are also witnesses of the first complete appearance of Songyun Banquet in the industry in the traditional way of Sichuan cuisine.

Fish mutton tripe

Tracing back to the source: Is Rongparadise new or old?

About Song Yunze, since its establishment three years ago, it has always been a maverick in the food industry.

Walk alone because you stick to — — Adhere to the pattern, techniques and taste essence of modern Sichuan cuisine pioneered by Rongyuan a hundred years ago; Walking alone is because of opinions — — The so-called innovation that people don’t understand and are not familiar with the origin of Sichuan cuisine is a disorderly innovation without "roots", and the task at the present stage is to "adhere to tradition and innovate cautiously".

What was the glory paradise like a hundred years ago? About this source, in the master’s summary and comment session, it is restored and revealed bit by bit.

Cold white meat

The banquet format of "Song Yun Banquet" has been recognized. From the ancient menu design to the complete display of the banquet process, to the matching of utensils and fine meal sharing; From the exquisite taste of 12 cold dishes to 9 hot dishes, it is very humanistic and friendly; From the skills of "cooking coarse dishes carefully" in home-cooked dishes such as Sichuan style pork and white meat with garlic paste, to the practical improvement of traditional dishes such as lion’s head and fish and mutton tripe; From the patient hanging and stewing of three fresh noodles, abalone with liver oil and other kung fu dishes, to the various methods of making soup and kimchi … … All the details and even the whole highlight the care and consideration of tasting experience, nutrition collocation and facial features enjoyment.

Chengdu snacks fangyougao

This kind of high-quality banquet, which is both from the Republic of China and engraved in the present, has been unanimously recognized by well-informed masters.

Comments by Lan Qijin, a master of Sichuan cuisine: meticulous, meticulous and classic. He said: "We can see that there are adjustments and optimizations in every dish, and there are innovations, but the overall techniques and tastes retain the essence of tradition."

Master Zhang Zhongyou said: "Sichuan cuisine has a history of thousands of years. Modern Sichuan cuisine has developed for a hundred years, and it has become one of the eight major cuisines in China. It must have its deep roots and connotations, and it is not shoddy. This banquet pays attention to the color, smell and flavor, and the size of the utensils is very suitable. It is really a beautiful enjoyment. "

Mai Jianling, president of the Provincial Food Association, returned to the story of Rongyuan to experience the "new and old" of the source. She said that when many people heard that Song Yunze cooked traditional Sichuan cuisine, they thought it was very outdated and rustic, but in fact, the dishes served at the Song Yunze Banquet were not old at all, but had a feeling that tradition was in line with fashion. Rong Paradise is like this.

"For example, today is Christmas. Rongyuan developed a dish at that time, wrapped it in net oil and cooked it with barbecued pork, and then divided it into small portions for everyone to eat. This is not an old dish, it is an innovative dish completely according to the season, and it is ‘ The typical practice of "eating in western food" shows that Rongleyuan’s food concept is very smart and keeps pace with the times. "Mai Jianling’s words triggered the recognition of the masters.

Master Wang Development is not only the judge of "Chengdu Famous Banquet", but also the founder of Song Yunze. He spoke about the new and old understanding that "Song Yunyan" wanted to convey — —

"Old, that is, tradition, is a foundation, a basic skill, and the root of where we come from. Only by understanding where we come from can we better know where we are going."

"Innovation means innovation. It is definitely impossible to hold the old things unchanged. It is necessary to keep up with the changes of the times and make reasonable and moderate optimization, instead of making it unrecognizable and new. It is necessary to know why and where it is new, so that the combination of the old and the new can be more stable and further."

Looking back: What is the main reason for the evolution of Sichuan cuisine?

According to Wang Development, after the founding of the People’s Republic of China, the development of Sichuan cuisine experienced ups and downs. After the reform and opening up, Sichuan cuisine experienced a period of low tide, especially in the 1990s, when it was completely attacked by Cantonese cuisine, and its position was completely lost. "It is only in these years that Sichuan cuisine has gradually adjusted back and developed, but it is very chaotic. As an old man in the catering industry, we feel sad and worried." Wang Kaifa took action with the masters of Sichuan cuisine who shared the same feelings. In 2015, 91 masters of Sichuan cuisine initiated the establishment of a seminar on the traditional skills of Sichuan cuisine masters, determined to stop Sichuan cuisine from slipping into a spicy trend.

Master Xiao Jianming caught the conversation and asked a question: "Why can the development of Sichuan cuisine stand out from the traditional Sichuan cuisine and change into various cuisines?"

He went on to say: "Behind this is the diversification of demand brought about by the changes of the times. Today’s Chengdu is a mega-city with a population of over 20 million. When it was just liberated, Chengdu had a population of only 5 million, and the overall social needs were very different. "

For example, he said, the salt-help dishes, which are famous for their spicy, oily and salty tastes, "will definitely not survive" in Chengdu, where there are only 5 million locals. However, when there are hundreds of thousands of people from southern Sichuan in Zigong and other places among the 20 million urban population, there will be a demand market. The catering industry is a field with a high degree of marketization. If there is demand, there will naturally be supply, just like Hunan cuisine and Cantonese cuisine, it is because of demand that they can survive and develop.

"Generally speaking, it is the expansion of the city that brings new market opportunities. This is a very natural economic phenomenon, which is understandable, but we should also strengthen the inheritance and promotion of traditional Sichuan cuisine." He said that the prosperity of fine dishes can not be separated from the support of economic development, so Chengdu-Chongqing Corridor has become the main market of Sichuan cuisine, and there will be different types in different places. For example, Chongqing cuisine is a "river and lake cuisine" with heavy taste, which is influenced by macro factors such as local geography, humanities, politics and economy, and can be understood by each other.

In the eyes of other masters, the rise and fall of traditional Sichuan cuisine is closely related to both urban changes and practitioners’ ideas and choices. Traditional Sichuan cuisine was once lost in the evolution of food because it was labor-consuming and time-consuming, which was due to the great times; Nowadays, under a solid model created by Wang Development and Zhang Yuanfu, traditional Sichuan cuisine is getting more and more recognition, which is a kind of feeling and a kind of dedication.

"Although I am 75 years old, I often feel that Sichuan cuisine is profound and profound, and I haven’t learned enough. Sometimes disciples, students and people in the society ask me some questions, and it is difficult to answer them accurately and comprehensively at the moment, so I think Sichuan cuisine should be developed and all of us need to work together." Wang Kaifa’s concluding remarks touched all the gentlemen present and applauded for a while.

Discount? Discount? This is the hidden "fraud" of well-known supermarkets exposed in Focus Interview.

CCTV News (Focus Interview):When we go shopping in the supermarket, after paying the bill at the cashier, we will all receive a small ticket with the price details of the shopping. However, after you buy something in the supermarket, do you have the habit of checking the shopping receipt? Have you ever found any problems in the shopping receipt? Recently, the reporter conducted an investigation into this.

The reporter’s random interview found that many customers said that they would not look at the price of shopping receipts after shopping. So is the supermarket really as trustworthy as some customers say? Just after the "Eleventh" holiday, the reporter went to a large supermarket. The discount promotion activities of the supermarket "Eleventh" were not over yet, and many citizens were comparing prices to choose goods.

Concessions and discounts are often used in supermarkets to promote sales, which will really attract consumers. However, the reporter’s investigation found that the discounts in some supermarkets are not as written on the label.

In the area where this supermarket sells instant noodles, the reporter saw the yellow label of Master Kong with 20 yuan minus 3 everywhere, and many people bought it. Counting that it can be reduced by 3 yuan, an elder sister took two packs of instant noodles and left. The reporter also plans to buy two packages to enjoy the preferential price. Before taking them, the reporter confirmed the discounted purchase scope to the shopping guide. The shopping guide told the reporter that he could only buy the original price goods of Master Kong’s family.

The reporter chose two packs of Master Kong instant noodles with the original price, the total price exceeded that of 20 yuan, which met the preferential requirements of 20 minus 3. However, after the check-out, the reporter didn’t see the information of discount minus 3 yuan on the shopping receipt. The reporter asked the staff, and the staff asked the reporter to return the goods. Seeing the reporter didn’t mean to return the goods. The supermarket staff could only find the sales staff of the manufacturer to find the reason. After they tried it on the self-service checkout machine, they found that the system did not give a discount.

The staff said to the reporter, "Can you return this? This is a systematic problem of Wumart. "

Screenshot of program video

It is understood that the preferential activities of some products started on September 26th and lasted for half a month. I wonder how many people bought the instant noodles that were written with a discount, but there was no discount. A staff member said: "In the past two days, I have seen a lot of people saying that they have reduced this, but they have not reduced it after sweeping."

The reduction was not reduced, and the staff at the counter could not solve it. The reporter found the service center again. The staff of the service center said that they could not handle it, and the price difference could not be refunded, so they could only return it. So, is this problem man-made or intentional? The staff said: "I don’t know, because there was this problem in the morning, I returned it directly to the customer."

Although some customers have encountered the discount before, half a month has passed, the preferential activities are coming to an end, and the supermarket has not adjusted the problems. Is this intentional or careless?

Zhang Yanfang, a member of the Expert Committee of the China Consumers Association, said: "This kind of system failure should be dealt with in time. If this problem occurs for the first time, it can be considered as a correctable problem and can be solved reasonably and legally, thenIf it reappears for the second time, Shangchao may have subjective intention. In this case, it constitutes the price fraud stipulated in Document No.15 of the National Development and Reform Commission and Order No.73 of the former State Administration for Industry and Commerce, which constitutes an infringement on consumers."

In this shopping, it’s not just instant noodles that have price problems. At the cosmetics counter, the reporter saw that some hair dyes were marked with a 50% discount on the second piece. The reporter took two boxes, because there was only one box left in one color, and the reporter chose a box of hair dye of the same brand and the same price in other colors, and there was also a problem when checking out.

The label of the same hair dye says that the second one is 50% off. Why can’t you get a discount if you take two different colors? Moreover, the label does not indicate the need for the same model products. The reporter found the cosmetics counter again. The staff said that the two products need to be the same bar code to get a 50% discount on the second one. The discount label does not indicate that the second product of the same model can be 50% off, but the supermarket has set different barcodes for two different colors of hair dyes. The staff member also said that although the hair dye taken by the reporter has a discount label, it is not within the scope of activities. What is going on?

The staff said that this product is single, all of them are monochrome numbers, and none of them are matched. The remaining one cannot participate in the activity. There is only one item in stock, that is to say, according to the setting of the supermarket, the reporter can’t enjoy the 50% discount on the second item anyway, but knowing this, the price tag staff of this discount just won’t remove it. The staff told the reporter that in fact, two different colors of hair dyes are not impossible to discount, as long as she goes to the counter to say hello. But this matter, you don’t ask, she will not take the initiative to say.

There is no discount, and there is a difference of tens of yuan before and after, which is not a small amount. There is no discount that should be available, misleading consumers. The reporter also found a similar situation when investigating in other supermarkets. In another large supermarket, a shelf selling slippers reads a discount message: from October 9 to October 22, buy full-court slippers and get 20% discount for 2 pairs. Supermarket staff told reporters that the low-priced, member-owned and selected posters are not counted, and the original ones only participate in the activities.

Write the whole audience, how come there are so many rules? Look at the poster carefully again, and the details of the activity are marked in very small words: poster, low price, membership, featured recommendation and brand counter are excluded. The reporter selected two pairs of slippers that are neither posters, low prices, members, nor featured recommendations or brand counters. As a result, it was found at the checkout that these two pairs of slippers were not discounted. The reporter found the service center of the supermarket. The staff of the service center told the reporter that the slippers taken by the reporter may be special items on the poster and cannot participate in the discount.

After repeated confirmation, the staff member admitted that the reporter did not take the special slippers on the poster. In order to find out whether the slippers taken by the reporter can be discounted, the staff of the service center found the relevant person in charge of the supermarket. The person in charge also didn’t know the situation, so he asked the reporter to go back to the slipper counter to ask the salesman for advice. The reporter returned to the counter and was told that the salesman had a rest that day.

 The most direct way to solve the problem in supermarkets is to return goods.

Just then, the person in charge upstairs came down. The reporter also raised the question of how to distinguish which shoes can be discounted and which can’t be discounted. The person in charge stood in front of the shelf for a long time, and he couldn’t say clearly which ones could be discounted. In the end, the person in charge chose the simplest solution: return the goods directly to the reporter. The reporter said that he needed an explanation, and it can’t always be like this. The other party said, "I’ll give you the money back first, and we’ll solve it next time."

The reporter returned to the slipper counter after returning the goods at the service desk and found that all the preferential information boards had been removed.

Zhang Yanfang believes: "From the latter two consumer behaviors, it can be seen that in fact, the dishonest behavior of Shangchao is more prominent here. In the face of consumers, the ambiguity and vagueness of its product information disclosure poster, which can not mark the products participating in the activities in a prominent position, will mislead consumers, whether it is from Article 20 of the Consumer Law or 55 advertising laws of the Consumer Protection Law, or 14 of the Price Law we have seen. "

From the mouth of the supermarket staff, the reporter learned that the situation encountered by the reporter was not a case.

In random interviews on the street, many consumers told reporters that they had encountered such price problems. Some people understand this behavior in supermarkets, while others think it is intentional.

It says that there is a discount, but there is no discount. It says that there is a discount, but there is no discount. Although the supermarket also gives a refund after the consumer raises an objection, this practice has violated the integrity management. Especially for those consumers who don’t look at the shopping receipts, they don’t know it after eating yabakui. When doing business, merchants should keep consistent in their words and deeds. They can’t say one thing and do another, which will hurt their reputation, but it is inevitable that they will be suspected of fraud. As consumers, we sincerely hope that we can shop with confidence, but if you find problems and disputes when shopping, it is recommended to complain and report to the regulatory authorities in time.

CPC Central Commission for Discipline Inspection: The first-in-command violates the law and is prone to chain reaction and even collapse.

  BEIJING, Nov. 23 (Xinhua)-Ma Senshu, director of the Regulation Office of the Central Commission for Discipline Inspection, recently made a guest interview on the CPC Central Commission for Discipline Inspection website to interpret the Regulations on Inner-Party Supervision in the Communist Party of China (CPC). He said that top leaders at all levels play a key role in promoting the cause of the party and the state. At the same time, the behavior of leading cadres has a leading role, and the top leaders who violate the law and discipline are most likely to have a catalytic and chain reaction, and even cause regional, systematic and collapsed corruption.

  Ma Senshu introduced that party constitution’s general program clearly pointed out that it is necessary to "strengthen supervision over the leading organs of the Party and leading cadres in party member, especially leading cadres". The guidelines and regulations all emphasize that to strengthen and standardize the political life within the party and strengthen inner-party supervision, we must start with leading cadres, especially senior cadres.

  Ma Senshu introduced that the general regulations clearly stipulate that the key targets of inner-party supervision are the party’s leading organs and leading cadres, especially the main leading cadres. The responsibilities and systems stipulated in other chapters are designed around supervising the top leaders, which not only makes the top leaders’ decision-making, employment and personal matters more open and transparent through organizational and institutional innovation; Moreover, more supervision probes are set up, and attention should be paid to finding clues from patrol supervision, discipline review, audit and justice, letters and visits and reports, so as to make them under the supervision of party organizations, party member and the masses.

  He introduced that in the relevant provisions, it is also required to strengthen the supervision of the main leaders of party organizations and leading cadres in key positions, focusing on supervising their political stance, strengthening party building, strictly administering the party, and implementing party resolutions, selecting and employing people fairly and honestly, and being honest and self-disciplined.

  The higher-level party organizations are mainly responsible for the lower-level party organizations, and they usually ask more questions and remind them, and correct problems in time when they are found. If members of the leading group find that the main person in charge has serious problems, they should raise them in time. The personal matters related to the main person in charge of the party organization should be made public in a certain range within the party and take the initiative to accept supervision.

Chinese People’s Political Consultative Conference Conference Press Conference Held Focusing on 18 Hot Issues

  At 3 pm yesterday, the first press conference of the Fifth Session of the 12th Chinese People’s Political Consultative Conference was held in the press conference hall of the Great Hall of the People. At the 90-minute press conference, Wang Guoqing, the press spokesman of the conference, answered 18 questions raised by Chinese and foreign journalists, covering the economy, the 13th Five-Year Plan and the reform of the camp.

  On the 13th Five-Year Plan

  More than 1,400 members participated in the survey.

  Wang Guoqing introduced that last year, Chinese People’s Political Consultative Conference made suggestions and suggestions for the implementation of the 13th Five-Year Plan as the main line of work, and closely followed the key points and difficulties to carry out research and discussion activities. In last year, Chinese People’s Political Consultative Conference organized 91 inspection and investigation activities, and 1,408 members participated in these investigation activities, and held 2 special discussion meetings, 3 special consultation meetings and 16 biweekly consultation forums. Members submitted a total of 5,769 proposals and received 8,678 pieces of social conditions and public opinion information. In particular, research and discussion were carried out on topics such as improving the effectiveness of poverty alleviation, promoting industrial transformation and upgrading in the three northeastern provinces, and deepening the reform of the medical and health system.

  He revealed that the CPPCC’s research in Northeast China is very solid, and the research in many enterprises takes more than one and a half days. "Our work and life are very fast now. I have also participated in some surveys organized by the Foreign Affairs Committee. Not many people can stay in a city for a day and a half. They can stay in a company for a day and a half, so I think this survey is really hard." He said that the economic structure of the three northeastern provinces is now being adjusted, and signs that the economic operation is stabilizing and improving have begun to appear. "The status of the Northeast is irreplaceable and the future of the Northeast is limitless."

  Talk about economy

  Responded to China’s economic "pessimism" with transcripts

  In 2017, China’s economic growth rate was 6.7%, the lowest in 26 years. Regarding the economic situation next year, Wang Guoqing said that China’s GDP exceeded 70 trillion yuan last year, up 6.7% over the previous year, and its growth rate returned to the top of the world’s major economies. It has achieved a good start in the 13th Five-Year Plan and responded to China’s economic pessimism with a real report card.

  Wang Guoqing said that as the second largest economy in the world, the contribution rate of China’s economy to world economic growth has reached 33.2% in 2016. The steady growth of China’s economy has brought greater market demand to the world economy, driven more investment, provided more abundant products and created more precious opportunities for cooperation. He said that at present, China’s economy is generally stable and stable, but it still needs to be step by step and steady. China’s economy still has strong power and enduring endurance. As long as we persist in striving for progress steadily and calmly respond to various risk challenges, China’s economy will remain the strongest "engine" of the world economy this year.

  On "Reform of the camp"

  Last year, after the "reform of the camp", it lost 500 billion yuan.

  Regarding the problem that enterprises do not feel obvious after the "VAT reform", Wang Guoqing said that China’s tax structure, which is dominated by indirect taxes, makes enterprises feel particularly acute about taxes and fees. There are still some unreasonable charges passed on to enterprises, and the actual burden felt by enterprises is heavy. Last year, it was a real fact that the tax was reduced by 500 billion yuan, which was taken out with real money, or collected less.

  But specific to each enterprise, the sense of gain will definitely be different, because the special deduction mechanism of value-added tax has higher requirements for taxpayers’ accounting and tax management. In addition, influenced by investment cycle, capital composition, management and profitability, the tax burden level of taxpayers fluctuates at different time points, and not every taxpayer’s tax burden decreases at every time point. In different industries, the situation is different. According to the statistics of relevant departments, the tax burden of 1.6% taxpayers has increased at present, despite the overall decrease.

  Talk about Hong Kong

  Looking forward to the emergence of a new chief executive in Hong Kong

  Regarding the upcoming election of the fifth Hong Kong Chief Executive on March 26th, Wang Guoqing expressed the hope that the election can be conducted in a legal, orderly and smooth manner. I believe that Hong Kong will be able to elect a Chief Executive who loves Hong Kong, has the trust of the central authorities, has the ability to govern and is supported by the people of Hong Kong. Like everyone else, he is looking forward to it.

  Besides, this year marks the 20th anniversary of the return of Hong Kong. Wang Guoqing said that the achievements of "one country, two systems" in Hong Kong in the past 20 years are universally recognized. Of course, we have also encountered some new situations and new problems. The central government has always adhered to two points in implementing the principle of "one country, two systems": first, it is firm and will not change or waver; Second, it is comprehensive and accurate, ensuring that the practice of "one country, two systems" in Hong Kong is not distorted or distorted, and always advances in the right direction. Therefore, whether it is between the mainland people and Hong Kong people, or between different sectors and classes in Hong Kong society, only by fully respecting each other’s interests and concerns, being rational and pragmatic, and seeking common ground while reserving differences, can we narrow differences, resolve contradictions, avoid conflicts, build Hong Kong well, and build our common home of the Chinese nation well.

  Talking about the South China Sea

  It is perfectly normal to deploy necessary facilities in one’s own country.

  Regarding the question that China’s deployment of military facilities on the South Island Reef threatens the freedom of navigation, Wang Guoqing replied with a China proverb, "There is nothing in the world, and much ado about nothing". He said that the South China Sea Islands are China’s inherent territory, and it is completely normal for China to deploy some necessary national defense facilities on its own territory. This is the normal right of a sovereign country recognized by international law. As for threatening the freedom of navigation of other countries, he said, in fact, China, as a major trading country and the largest coastal country in the South China Sea, attaches more importance to the freedom and safety of navigation in the South China Sea than any other country. It is totally a "false proposition" that some foreign countries speculate that "China threatens freedom of navigation". Because after World War II, China recovered the South China Sea Islands, so many years, freedom of navigation in the South China Sea has never heard of any problems.

  He reiterated that China has established cooperation mechanisms with many countries to ensure the navigation safety of the South China Sea Channel. Civil facilities such as lighthouses built by China in the South China Sea Islands have played an active role in ensuring the safety of navigation and humanitarian relief.

  observe

  Newly renovated

  Press Conference Hall 

  Yesterday afternoon, the first press conference of the Fifth Session of the 12th Chinese People’s Political Consultative Conference was held in the press conference hall of the Great Hall of the People. This year is Wang Guoqing’s second appearance since he became the spokesman of the CPPCC General Assembly. After the press conference started at 3 pm, he simply delivered a welcome speech and then said, "This year’s decoration, things are different, but people are still." He refers to the renovation of the press conference hall in the past year.

  When the Beijing Youth Daily reporter entered the venue, he noticed the changes in the release hall. For example, the back plate of the podium of the conference was changed from marble with patterns last year to light yellow, and the ceiling was changed from rows of small lights to a large main light centered around some slightly smaller crystal lights. The decoration of the fence has also been changed from plane to concave wooden structure with Chinese carved patterns. It is observed that there are more than 200 chairs in this year’s press conference. However, the two aisles between the Eastern District, the Central District and the Western District are all full of people, including two rows of reporters in front of the first row and under the publishing platform. The number of reporters on the spot should be around 400.

  The conference was co-chaired by Liu Jiayi, Deputy Secretary-General of Chinese People’s Political Consultative Conference, and Zhang Jingan, Director of Chinese People’s Political Consultative Conference Information Bureau. At the 20th minute of the press conference, the reporter of Beiqing Daily noticed that after Zhang Jingan and Wang Guoqing whispered a few words, Wang Guoqing took off his watch and put it aside, probably because the progress of the press conference was a little slow, and he just entered the fourth question at the 20th minute. Finally, it is estimated that the 70-minute press conference will last for about 90 minutes.

  In the press conference, Wang Guoqing told the story of Ding Long last year, and this year, when talking about poverty alleviation, he told the story of Li Xinan, Shaanxi. When it comes to reform, he said that China’s reform can only be carried out when it is not completed, and the economy is a "required question" every year. When talking about China’s cultural self-confidence, he used the popular "Chinese Poetry Conference" during the Spring Festival as an example, and said that he didn’t advertise the program, which was really hot. His second-grade grandson would also answer questions with the Tang and Song poems he learned in class. When talking about the Belt and Road Initiative, Wang Guoqing introduced what research the Foreign Affairs Committee of the Chinese People’s Political Consultative Conference (CPPCC) had done on this topic. This was the only CPPCC special committee he mentioned during the whole press conference, and virtually made an advertisement for the Foreign Affairs Committee.

  The reporter of Beiqing Daily also noticed that when answering American reporters’ questions about the South China Sea, Wang Guoqing directly called the reporter’s English name Eric, which should be related to his long-term work in the State Council Information Office and his frequent dealings with Chinese and foreign journalists.

  Wang Guoqing: Sometimes it’s a bit like walking on thin ice.

  On the eve of the two sessions of the National People’s Congress, Wang Guoqing, spokesman of the Chinese People’s Political Consultative Conference Congress, accepted an exclusive interview with a reporter from Beijing Youth Daily. Wang Guoqing answered questions about the work of the past year, the preparation and summary of the press conference, and the qualification examination of the upcoming new members.

  The first press conference is the opening of the two sessions every year.

  Beiqing Daily: Since the two sessions last year, you have rarely appeared in the public eye. Can you tell us what you have done personally this year?

  Wang Guoqing: First of all, I am the press spokesman of the conference, so I take on the responsibility of "speaking" during the conference, such as the first press conference, so the exposure rate during the conference is higher. But at ordinary times, as a member of the CPPCC, a platform for participating in and discussing state affairs, the first thing for me is to perform my duties seriously, hold meetings, conduct research and make proposals. At the same time, this year also played a role in promoting the perfection of China’s press release system and improving the level of the press spokesman team.

  Beiqing Daily: You mentioned that the first press conference of the two sessions was "highly concerned by the society and politically sensitive" and you felt great pressure. How should you understand this?

  Wang Guoqing: "Social concern is high" because it is the first press conference of the NPC and CPPCC. I have also worked as a reporter and interviewed the two sessions. I know that reporters will do a lot of desk work in advance, but they can’t produce manuscripts, even if some of them are sporadic. The first press conference can be regarded as a little content, so the degree of attention is relatively high.

  "Strong political sensitivity" can be understood in this way. The first press conference is compared to the opening gongs and drums of the two sessions every year. It is necessary to guide everyone’s attention to major issues that affect the national economy and people’s livelihood and national development. If some questions are not properly answered and grasped, it will have an impact on the public opinion atmosphere of the whole conference. Therefore, I think that the first press conference is highly politically sensitive, and I feel very responsible. Sometimes I really feel a bit like walking on thin ice, for fear that my answer will cause some unnecessary public opinion hotspots.

  The workload of post-conference analysis is quite large.

  Beiqing Daily: Can you tell us about your follow-up work after last year’s press conference and what stories have you prepared this year?

  Wang Guoqing: We also want to convey what we want to express by telling stories. Now it looks very effective. People may not be interested in the same thing, even if it is a vivid document language. After turning it into a story, the effect will be different if the spirit is integrated into the story. For example, when I talked about Ding Long last year, I didn’t know there was such a person until I was preparing. His story touched me and was noticed by the media after I finished speaking. After so many years, Ding Long was a little "fired".

  We have to sum up after the press conference of the two sessions. Press release is a very complicated job, not just deciding when to hold the press conference. Topic setting, content selection, on-site organization and post-meeting effect evaluation are all very important links. For example, we held a press conference with dozens of reporters, and the scene was very lively. However, how to report after the meeting and the performance of the spokesperson need to be analyzed, and the workload is quite large. I emphasized this point very much when I was in the new office. Every year, I asked professors from colleges and universities to take the team to do the evaluation of news release. It has been more than ten years now. In addition to regular feedback during the period, there will be a work meeting at the end of the year, and they will bring us a thick report, which is very useful to us. Their evaluation is often more professional and objective.

  I joked that when we finish the press conference and write a briefing, we would often say that "the reporters at the press conference asked questions enthusiastically and the Chinese and foreign media reported them fully". However, the experts’ evaluation will not report good news but not bad news. They will affirm the achievements, directly tell the problems and analyze the reasons, which is very helpful for the improvement of our work.

  Beiqing Daily: Recently, international and domestic events have continued. You are a spokesman and vice director of the Foreign Affairs Committee of the Chinese People’s Political Consultative Conference. What’s your response or preparation?

  Wang Guoqing: The Chinese People’s Political Consultative Conference (CPPCC) is a platform for consultation and deliberation, not a decision-making body or an administrative organ. Before that, we had three symposiums with the media and a salon with foreign media reporters, all of whom were very concerned about these issues. However, as a spokesperson for the CPPCC General Assembly, I have no authority to talk about these issues. After we collect the questions raised by reporters, we will make some judgments about which ones should be answered at the press conference of the CPPCC National Committee and which ones should be transferred as "setters", such as those that should be transferred to the Ministry of Foreign Affairs, those that should be given to the National Development and Reform Commission, and those that should be given to the Taiwan Affairs Office. It’s not that we push these questions out, and I can respond to some questions, but most of them can only be regarded as statements, which are not authoritative. Therefore, we still have to find our own position.

  CPPCC members are not only honors, but also political responsibilities.

  Beiqing Daily: Talk about anti-corruption. The Central Commission for Discipline Inspection held a press conference after the plenary session for two consecutive years. What do you think? This year, the Chinese People’s Political Consultative Conference (CPPCC) will start recommending new members. Is there any plan to strengthen the qualification examination?

  Wang Guoqing: It is very good for the Central Commission for Discipline Inspection to hold a press conference after the plenary session. Although there was a meeting communique, there were many reports during the meeting, and the media had done a lot of work, there was such a press conference after the meeting, where "authoritative people" came out to face the media and interpreted the issues that everyone was concerned about and those that were not fully understood in the communique. The effect was very good, indicating that our work in this regard was very transparent. Including people accusing us of selective anti-corruption and power struggle, they all gave a good response.

  How to handle the threshold of the CPPCC is a very important issue in the year of transition, and it is also a concern of everyone. I am also a member of the Chinese People’s Political Consultative Conference, and we are all very concerned about it. CPPCC members are not only an honor, but also a political responsibility. Everyone wants their environment to be clean. Therefore, next year’s transition must be in strict accordance with the procedures.

  The articles of association of the CPPCC stipulate the procedures for the selection of CPPCC members: first, nomination and recommendation, the relevant departments make a comprehensive evaluation of the recommended list, form a list of suggestions through consultation, and then report it to the Standing Committee of the CPPCC for consultation and approval by half of the members of the Standing Committee. There are a series of strict procedures for recommendation, review, approval and publicity. Before the change of the two sessions, the central government will also put forward some clear requirements, and all recommended responsible units or departments should be highly responsible and strictly follow the requirements of the central government. Now we say that leading cadres can’t "take up their posts with illness", and CPPCC members can’t "enter this team with illness", so we should make good checks at all levels. Of course, we must give full play to the role of democracy and supervision, including supervision by public opinion, organization and other aspects, to ensure a clean and upright atmosphere. We also hope that the new Chinese People’s Political Consultative Conference will have a team of members with strong representativeness, reasonable structure, both ability and political integrity and high performance.

  Beiqing Daily: This year is the fifth session of the CPPCC. Do you think there will be any changes in the performance of members’ duties, such as the sharp increase in the number of proposals or the enthusiasm of members in performing their duties?

  Wang Guoqing: I can’t judge what changes have taken place in the performance of duties of members as a whole. Personally, I will certainly cherish the limited time left in this term, do my duty with all my heart, leave no regrets and live up to my mission. I believe members will make good use of the opportunity in the last year, live up to this title and do their work well.

  As for whether the number of proposals will soar, I don’t think so. In recent years, my feeling is that the ability of members to perform their duties is becoming more and more mature, and the quality of proposals is getting higher and higher. In recent years, Chinese People’s Political Consultative Conference has always emphasized the quality of proposals, and made some demands in this respect. Just like GDP, we should not blindly pursue quantity, but pay more attention to quality, and we should not make proposals for everything. At present, Chinese People’s Political Consultative Conference advocates and encourages sectoral proposals and collective proposals, which are often of high quality, because a lot of research has been done collectively before they are put forward, and the questions are all asked accurately. In the past two or three years, the number of proposals has remained at around five or six thousand.

  This edition/reporter Yu Zhou

  Photo/reporter Huang Liang (except signature)

Chief Connection | Shen Wanhongyuan Zhao Jinhou: The agricultural sector is expected to continue to pick up in the second half of the year.

[Editor’s note]

In the past first half of 2022, macro hotspots at home and abroad were frequent, the A-share market was first suppressed and then promoted, the depth of popular tracks was adjusted, and the market style was drastically switched.

In the second half of 2022, how will the capital market be interpreted? On July 4th, The Paper and Wall Street jointly launched the "Road to Economic Market Rejuvenation"-"Chief Wired" 2022 Mid-term Market Outlook series live broadcast, face to face with well-known chief economists and industry analysts, and looked forward to the macro-economy, market trends and industry configuration in the second half of the year.

This issue is a dialogue with Zhao Jinhou, managing director of Shenwan Hongyuan Research Institute, director of consumer goods research department and chief analyst. Zhao Jinhou has been engaged in the analysis of agriculture, forestry, animal husbandry and fishery industries and listed companies for 25 years, and is currently one of the most senior industry analysts in China stock market. Not only is he familiar with the development course and trend of agricultural industry in China, but he is also familiar with the actual situation of various sub-industries and the fundamentals of related listed companies. Zhao Jinhou is the first platinum analyst of New Fortune.

The agricultural sector is expected to continue to rebound in the second half of the year.

Zhao Jinhou said that in the first half of this year, the overall performance of the agricultural sector was good. Driven by the two hot spots of rising international food prices and the pig cycle, the market was good.

"In the second half of the year, what will be the market of the agricultural sector? It is mainly necessary to pay attention to the factors that support the strength of the agricultural sector in the first half of the year, and whether it will change." Zhao jinhou said.

Zhao Jinhou pointed out that the first is food price, which also needs to distinguish between international food price and domestic food price, because the driving factors and logic behind them are not the same. There are many factors affecting international food prices. Among them, from the perspective of supply and demand, it does not support a large-scale and sustained rise, and it should be said that the probability of falling back is greater.

"Domestic food prices are not entirely determined by supply and demand. China’s grain policy has played a very important role in the long-term trend of domestic grain prices. Generally speaking, although domestic food prices will be affected by international prices to some extent in the short term, there will be periodic fluctuations. But the overall trend is still steady and rising. " Zhao jinhou said.

In terms of pig price, Zhao Jinhou said that there is little logical difference between judging pig price and food price, and it is also determined by supply and demand. However, the pig price has increased the game between slaughter and breeding. Because pigs can be pressed and sold in advance. Generally speaking, after moderate consolidation in the future, pig prices will continue to rise, but the pace of increase is uneven.

"In the second half of the year, as the fundamentals of the industry continue to pick up, the industry as a whole is expected to shift from loss to profit, from less profit to more profit. Next, the main concern of the agricultural sector is the recovery of the industry boom. " Zhao jinhou pointed out.

International food prices are affected by many factors such as supply, demand and currency. In the next step, soybean prices are under pressure and wheat prices are still supported.

In terms of international food prices, Zhao Jinhou pointed out that supply, demand, currency and other three elements together constitute the fluctuation system of international food prices.

"Specifically, the international food price is mainly the price of international trade, and the main factors affecting the supply of major producing countries include geographical conflicts in major producing countries, local weather, export restrictions of exporting countries, and international oil prices. Among them, there are two ways in which international oil prices affect food prices. One is to push up the cost of agricultural materials and fertilizers, and the other is to bring about changes in supply. " Zhao jinhou said.

Zhao Jinhou explained that, for example, with the rise of international oil price, the demand for ethanol fuel will increase, and more corn and sugarcane will be used to produce fuel ethanol, and theoretically the supply as food will decrease.

"In terms of demand, the total consumption as a whole increases with the increase of population. Although the global population is currently increasing moderately, from the perspective of international trade, once the price rises, countries will worry about the guarantee of their future grain imports, and they will increase imports and replenish stocks quickly, which will also affect international food prices in stages. " Zhao jinhou further pointed out.

In terms of currency, Zhao Jinhou said that at present, major international agricultural products have futures prices, loose money markets and inflation expectations, and the support of unfavorable weather will push up the futures prices of agricultural products, including grain futures prices, and fluctuations in the futures market will further affect the spot.

"In general, supply, demand, currency and other factors have comprehensively promoted the rise and fall of international food prices. However, the core foundation is the fluctuation of supply and production. " Zhao jinhou stressed.

Looking back, in terms of varieties, Zhao Jinhou believes that the important influencing factor of soybeans is the reduction of production. The decrease of soybean planting area in the United States in the previous year led to the reduction of production, and last year it was mainly caused by drought in South America. This year, the market generally predicts that the planting area will increase. Therefore, if there is no major natural disaster, the supply of soybeans will increase. Therefore, from the perspective of supply, the price of soybeans should go down from a high level.

"In terms of corn, the overall output will increase. In recent years, corn production has not been reduced, and the price is largely pushed up by the rise in oil prices. " Zhao jinhou said.

With regard to wheat, Zhao Jinhou pointed out that the increase in wheat price was mainly caused by overseas geopolitical conflicts, and the stock could not become an effective supply, which led to a decrease in supply in international trade and pushed up the price. At present, although the stocks of relevant countries are expected to be released to a certain extent, the wheat yield will definitely be reduced in the new planting year. Therefore, the price of wheat is still supported.

Domestic food prices have risen steadily.

Regarding domestic food prices, Zhao Jinhou said that the analytical logic of China’s food prices is different from that of international food prices, because China’s food prices are not completely determined by supply and demand.

"China’s grain policy will play a very important role in the medium and long-term trend of overall domestic grain prices." Zhao jinhou pointed out.

Zhao Jinhou said that China’s grain harvest has been achieved for 18 consecutive years, and last year’s grain output was also very sufficient. From the perspective of supply, there is no shortage of food in China, especially rations. Such as wheat and rice, are absolutely safe and well stocked. Therefore, from the perspective of supply, there is no reason for the sharp rise in domestic food prices.

"However, in fact, since 2004, China’s food prices have gone up all the way. On the one hand, there is a continuous bumper harvest, and on the other hand, food prices are constantly rising. The most important factor in this is the government’s price guidance. " Zhao jinhou said.

Zhao Jinhou pointed out that China is now implementing the minimum purchase price for rations. The so-called minimum purchase price means that countries with relevant prices will open their doors and set the bottom line of market prices, which highlights the state’s attention and support for agriculture, rural areas and farmers. At present, China attaches unprecedented importance to food, especially rations.

"At the same time, due to the rising cost of grain planting in recent years, both the cost of land transfer and the cost of labor have led to a decline in farmers’ grain-growing benefits to some extent. Therefore, in order to ensure the planting area of grain and the enthusiasm of farmers, it is necessary to ensure the reasonable profit of grain planting. In addition to subsidies, it also brings the requirement that food prices must be moderately raised. " Zhao jinhou said.

Therefore, next, Zhao Jinhou judged that although domestic food prices may be affected by international food prices in the short term, there will be periodic fluctuations, but the overall trend is still steady and rising.

"It should be pointed out that because the increase in food, especially rations, will have an impact on the living standards of residents, it is impossible to increase substantially, and the increase must be moderate." Zhao jinhou stressed.

Domestic food prices, especially rations, will be relatively independent.

Regarding the synchronization of domestic food prices and international food prices, Zhao Jinhou said that this aspect involves the issue of food import dependence.

"Therefore, from the perspective of rations, I think that domestic prices and international prices will not be synchronized, and domestic rations prices are relatively independent." Zhao jinhou pointed out.

Zhao Jinhou further pointed out that due to the large domestic soybean import and the dominant position of soybean price in the world, the domestic soybean price may be synchronized with the international price.

The increase in food prices is beneficial to the seed sector to a certain extent, and the competitiveness of seed companies with strong scientific research strength is expected to be further moderately improved.

In terms of food security, Zhao Jinhou emphasized that in essence, the food crisis refers to how many people can afford food.

"From the perspective of population and purchasing power, rising food prices have caused more people to be unable to afford food, and then a food crisis has occurred, resulting in more people needing assistance. Therefore, it is the rise in food prices that aggravated the food crisis, not the food crisis that triggered the rise in food prices. " Zhao jinhou pointed out.

In the next step, food prices are generally rising steadily. Therefore, from the perspective of industrial chain, rising food prices are unfriendly to its downstream, including feed food processing, food manufacturing, breeding, etc., and there are problems of rising costs. Unless the relevant costs can be passed on, its profitability will inevitably be compressed to some extent.

"For the seed industry, an important positive logic is the rise in food prices. Because in the A-share market, there are not many related targets for grain planting, and the seed sector is a natural beneficiary. " Zhao jinhou said.

However, Zhao Jinhou also stressed that the benefits of rising food prices to the seed sector still need to be treated dialectically.

"On the one hand, with the increase in food prices, the enthusiasm for grain planting has increased, and the planting area has increased, which has brought about an increase in the demand for seeds. On the other hand, the main business of seed companies in China belongs to outsourcing, that is, the mode is to contract their own land and give farmers corresponding funds per mu for planting. Therefore, in the rising food prices, farmers will have new requirements for income and more expenses. For seed enterprises, the macro demand has increased, but the cost of self-cultivation will also increase. " Zhao jinhou said.

Zhao Jinhou further pointed out that the current GM policy will have a great impact on the pattern of planting industry, especially on the seed sector, which will bring about major changes in the industry.

"At present, genetically modified seeds are mainly divided into two categories, one is insect-resistant and the other is weed-resistant. Insect resistance can save the cost of pesticides and indirectly increase the yield. Herbicide resistance increases weeding efficiency. " Zhao jinhou said.

Zhao Jinhou said that the progress of science and technology has changed the overall production mode and production mode of planting industry. Therefore, in the process of upgrading and changing the seed industry by transgenic technology, the industry concentration will be inclined to the seed companies with more scientific research strength, and their competitiveness and market share are expected to be further moderately improved.

The increase in pig prices is mainly affected by the supply side, and will continue to rise after the next step of moderate finishing.

In terms of pig price, Zhao Jinhou said that the judgment of the pig price cycle is a hot spot of market concern. The biggest influence factor in the field of pig breeding in recent years is African swine fever.

"From the sporadic appearance in November 2008 to the comprehensive divergence in the first half of 2019, it directly led to the subsequent shortage of pork. Subsequently, the industry began to recover quickly. Evolved to last June, the industry began to go to capacity. " Zhao jinhou said.

Zhao Jinhou pointed out that pig breeding and pig prices can be viewed from a more macro perspective.

"First of all, pig prices are the same as food prices, and supply and demand determine the price. Of course, because pigs can be sold in advance as well as on the fence, there is a game of slaughtering and breeding in the evolution of pig prices. " Zhao jinhou said.

Zhao Jinhou pointed out that generally speaking, the fluctuation of pig price is actually the most sensitive to the fluctuation of supply. Specific to this round of fluctuations, on the one hand, with the nationwide spread of African swine fever in 2019, the entire pig production capacity has decreased sharply. On the other hand, with the increase of pig prices, the state took measures to encourage breeding. By June 2021, the stock of fertile sows reached a high level, and the industry began to reduce production capacity.

At present, the rise of pig price is mainly caused by three factors. First of all, it is the supply side. Last year, the effect of reducing the number of sows began to be transmitted. In January this year, the number of piglets began to decrease. Furthermore, the output of commercial pigs has also dropped to a higher level.

"Secondly, it is the sales side. In the first quarter, the amount of live pigs slaughtered was still very high. However, due to the market expectation that the pig price will fall before the Spring Festival, the staged pork supply will be reduced. The superposition of national storage and storage, although not large, further reduces supply. " Zhao jinhou pointed out.

Zhao Jinhou said that in this case, pig breeding enterprises and farmers are optimistic about the short term, and they will be reluctant to sell and press the bar, which will lead to a decrease in supply. Pig price in such a game, there will be a "one price a day."

"Next, whether it is pressing the bar or reluctant to sell, it will always be sold. In the future, as the weather turns cold, the increase in consumption will stimulate the demand for pork, and it will take time for the slaughter to pick up. Therefore, after the current pig price rises ahead of schedule, there may be moderate consolidation in the future. But after finishing, the price will continue to rise upwards. At the same time, under the influence of pressure and reluctance to sell, the rhythm of lifting will be uneven. " Zhao jinhou judged.

Active de-capacity is coming to an end.

In terms of de-capacity, Zhao Jinhou said that the de-capacity logic of the pig breeding sector in May was somewhat lower than expected, mainly due to two factors.

"On the one hand, it is because the investment and financing amount of pig breeding is very large, and the digitalization and intelligence of modern pig farms are very high. The production capacity in this area can not be withdrawn casually like free-range farming. Therefore, these capacity increases will be at least until the end of this year. " Zhao jinhou said.

On the other hand, Zhao Jinhou pointed out that in 2020, domestic imported breeding pigs hit a record high and were put into production. Therefore, from the protection level of piglets, the production capacity is also upgrading.

"After May of this year, the number of fertile sows has no longer declined. It can be said that the initiative of enterprises to go to production capacity is coming to an end." Zhao jinhou said.

The recovery of pig price and the improvement of profit are certain expectations, and the fluctuation range of pig price will be appropriately smooth in the future.

In terms of investment in the pig breeding sector, Zhao Jinhou believes that in the future, it will not be possible to make relevant investments completely according to the logic of the cycle.

"At present, many pig breeding enterprises are doing an extension of the industrial chain, and the terminal is a food company. Therefore, there will be no great isolation in the industrial chain, and the game between them will be less. " Zhao jinhou pointed out.

Zhao Jinhou further pointed out that with the rise of some large pig breeding enterprises, it will be more and more difficult for new companies to enter the leading echelon in the context of increasing industrial capital and technology intensity.

"Therefore, in this round of capitalization and scale-up, after the leap-forward development of pig breeding, the future industry concentration will be further enhanced, and the fluctuation range of pig prices will be appropriately smooth." Zhao jinhou said.

Generally speaking, it is a certain expectation that the pig price in the pig breeding sector will continue to rise and the profit will improve. For the pig breeding sector in 2022, it is optimistic as a whole.

The pet food track has a good prospect but fierce competition, and chicken and eel farming are expected to recover.

In terms of investment, Zhao Jinhou said that this year marks the 30th anniversary of the establishment of Shenwan Hongyuan Research Institute. Thanks to the profound research skills, brand advantages and long-term mutual trust with customers accumulated over the years, it has a securities research service team of over 300 people, covering 900 listed companies at home and abroad.

"In many research fields, Shenwan Hongyuan Research Institute has built a full-cycle talent training system, including a full range of talent development outlines, a comprehensive training curriculum framework, phased training projects, teaching systems, supporting talent development guarantee systems and competition mechanisms, which have consolidated the foundation of team sustainable development and trained many investment and research professionals for the industry." Zhao jinhou said.

As far as the subdivision of agriculture is concerned, Zhao Jinhou pointed out that it is undeniable that pet food has been a good track in the past two years, with huge consumption and market space, but the competition is also fierce.

"At present, there is no absolute leader in the pet food industry. In the future, the industrial foundation is relatively good, and the competitive advantages of related enterprises that have been supported by overseas export business are expected to be further highlighted. The marketing brand built entirely by capital, if there is no follow-up financial support, will have a high probability of clearing out. " Zhao jinhou said.

At the same time, Zhao Jinhou pointed out that chicken prices are expected to recover after a long period of downturn. At the same time, eel farming is also worthy of attention.

"In addition, the promotion of genetically modified seeds and the research and development of new African swine fever vaccines in animal vaccines, which will have major changes in the industry, also contain certain investment opportunities."

Zhao Jinhou (qualification number: A0230511040007) Main viewpoints are based on the report: Focus: Price Rising Drives Performance Growth-Mid-term Investment Strategy of Agriculture, Forestry, Animal Husbandry and Fishery Industry in 2022, June 30, 2022.

Can "Gemini Man" or a theater with a loss of $75 million be upgraded?


Special feature of 1905 film network With the release of, the slogan of "recognizing frames and watching movies" three years ago was shouted again.

According to the number of frames, there are three categories of this film in China: 24 frames, 60 frames and 120 frames. The 120-frame version is divided into two versions: Dolby Cinema which can play 2K definition and CINITY Cinema which can play 4K definition.


Both the cinema and the audience are expecting the performance of this film. But the day after its release, Ang Lee’s new film dropped from the single-day box office champion to the third place. The proportion of film arrangement on Monday also fell below 20%.


Someone has calculated an account for this action film with an investment of $140 million: judging from the current global box office revenue, Gemini Man may eventually lose $75 million. Among them, the estimated 200 million RMB box office in China has been regarded as the support of domestic audiences and cinemas for "An Shu" to make movies with heart.

On the second day of its release, Gemini Man fell from the single-day box office champion to the third place.

At present, there are 30 CINITY cinemas in China that can show 120 frames, 4K and 3D versions of Gemini Man. Three years ago, there were only one cinema in Shanghai and one in Beijing that could show the highest standard version, and the screening equipment was dismantled after the film went offline and was not used for long-term cinemas. 

Before "Gemini Man" this year, CINITY version has been produced, and it enjoys a separate ranking number, which ranks alongside IMAX and China Giant Screen.

More and more subdivided screening types and different cinema formats have made the screening market blossom, and the construction of cinemas is quite hot. Among many new cinemas, IMAX Hall and Dolby Cinema have become standard. So is it possible for Gemini Man to be regarded as a tipping point, so that the emergence of new cinemas will become a breakthrough in the next round of cinema upgrading and screen number growth?

"Twenty years ago, when I first entered the business, we only had 1,800 effective screens. The annual box office of China movies is less than 900 million, and most cinemas are closed. " Yu Dong, president of Bona Film, who started from distribution, said that the development of China films in the past 20 years could not be separated from the hard work of the whole industry of production, distribution and projection.

He believes that in today’s era, there must be a new format to invite the audience back to the cinema from the hands of short videos: "At this time, we are facing the impact of the small screen era and the challenges brought by massive videos. If the cinema does not strengthen its theater effect, we will be overwhelmed by these massive short video small screens."

In fact, the last round of "self-help action" in cinemas happened to be 10 years ago. The release of "IMAX3D" has made 3D movies extremely popular, and people have entered theaters one after another. It is even harder to get a ticket for this visual blockbuster version of IMAX 3D. A cinema investor recalled that in 2007, there were only 82 3D screens in China, and in August 2009, the number increased to 330, which was surprising: "At the end of 2009, there were more than 600 3D screens in China, while there were only more than 1,000 3D screens in Asia at that time, and China accounted for more than half." 

It is understood that the ordinary screen plays 3D movies because the brightness is not enough, so it is necessary to increase the power of the projection lamp, but it is easy to cause the xenon lamp to be damaged due to too high load. Therefore, when showing 3D movies, cinemas often choose metal screens with brightness coefficient above 2.0. Many screens in those days were not metal screens, so it is urgent to upgrade if you want to show 3D movies.

With the popularity of Avatar, many studios have been upgraded. Some insiders recalled the impact of Avatar screening on the domestic screening industry: the screening equipment in first-tier cities has already led the market. The popularity of Avatar, the box office profit created by the 3D version, and the first domestic 3D martial arts film of Avatar, these three reasons made the second and third tier cities with slightly backward hardware conditions complete the hardware upgrade of cinemas. 

After that, China also entered a period of rapid growth in the number of screens. By 2018, the number of screens in China has reached 60,000, of which more than 50,000 can show 3D movies. It can be said that the chain reaction triggered by a film has accelerated the upgrading and development of the whole industry several times.

"Billy Lynn’s Long Halftime Walk" promotes cinema upgrade.

 

Since the screening of Billy Lynn’s Long Halftime Walk, we seem to have seen a new round of cinema upgrade. In 2016, when this 120-frame, 4K and 3D film was shown in the Mainland, although the highest version only had two screens to show, there were about 20,000 screens that could show the 60-frame version. According to a user on the Q&A platform, the current projection equipment can show 60-frame versions, but many cinemas can only show 24-frame versions because of the old servers instead of projection equipment.

Companies in the field of film projectors and other equipment production also introduced on the Q&A platform: the main requirement for high-format projection is the processing power of the server. At present, mainstream media servers in the digital film industry can support 4K resolution and high frame rate of 120fps, but these two indicators cannot be met at the same time.

Recalling the release and screening of Billy Lynn’s Long Halftime Walk in China, Yu Dong said: "We made a box office of 170 million. Many cinemas have been upgraded, and all the cinemas that can show up to 60 frames have been fully upgraded in that round. " However, he believes that it is difficult to establish a huge screening system with the help of one company. 

This time, the lead is the Chinese film with 120 frames, 4K and 3D platforms, and behind it is the strength of 19 enterprises and institutions. In addition to several major film groups and studios, Huaxia Film’s shareholders also include several major domestic cinema companies such as New Film Association, Lianhe Cinema and Pacific Cinema. Therefore, when Gemini Man was released, it was supported by three cinemas, namely Jinyi, Bona and Wanda. There were 30 screens in China, which could show the highest standard.

Ang Lee and Fu Ruoqing (first from right) appeared in the post-screening activities of Gemini Man.

Fu Ruoqing, chairman of Huaxia Film, said that due to equipment supply problems, 100 screens could not be rolled out as scheduled before the release of Gemini Man, but the cinema has placed an order for 100 CINITY cinemas. He said: "When Gemini Man was released on the 18th this year, CINITY had about 30 screens in 18 cities that could be released on the 18th as scheduled. By the end of October, there will be nearly 50 screens and 100 screens by the end of the year." 

So from the current point of view, in the three years from Billy Lynn to Gemini Man, the studios in China have been upgraded on the digital server. But at present, a CINITY cinema system has reached 5.5 million. For cinemas, the funds are huge. Fu Ruoqing believes that digital projection is a normal digital product in about five to six years. He has a favorable attitude towards the film investment company, the cinema and the film management company to continue to upgrade their projection equipment.

However, the fares of Gemini Man CINITY Cinema, Beijing and Shanghai have reached about 200 yuan; The fare in Hangzhou is higher than that in 100 yuan; Fuzhou even has a special ticket from 50 yuan. For first-tier cities, high-format movies still have high ticket prices.

In this regard, Fu Ruoqing also said that CINITY’s early development costs a lot, and hopes that it will drive down the overall cost in the future: "We also hope that the cost of shooting it by more people will drop, and the overall shooting quality will rise. Therefore, it is also a key thing to improve the overall quality of China’s film industry. I think it should be a very good thing. " It is understood that director Chen Kexin is shooting at a high frame rate.

"China Women’s Volleyball Team" was shot in high frame rate format.

From this point of view, compared with the upsurge of cinema upgrading and construction driven by Avatar, the high screening cost of 120 frames, 4K and 3D cannot be the motivation for the new round of renovation and upgrading of cinemas. But it has a far-reaching impact on the upgrading of screening quality. At the moment when the home entertainment system is constantly upgrading, cinemas really need to develop more top-level audio-visual experiences in order to attract the audience to the cinema.

Being an anchor in online celebrity, can you help the confused young people?

 

According to the data released by the 2023 Live Partner Industry Conference held in Aauto Quicker, the live broadcast situation is very good.

In the past year, the number of high-quality live broadcast anchors in Aauto Quicker exceeded 100 times, the number of cooperative guilds increased by 50%, the number of guild anchors increased by 44%, the broadcasting of guild anchors increased by 52%, the revenue scale of guild increased by 43%, and the number of guild anchors with monthly income exceeding 10,000 increased by 32%.

This increasing data undoubtedly makes the confused young people see a glimmer of light again.

In fact, the seeds of becoming online celebrity have been deeply buried in the hearts of many young people since the live broadcast of the myth of making wealth was written. According to previous data, as of the end of 2022, the total number of anchor accounts in the live broadcast industry has exceeded 150 million, of which the daily average number of new anchors is 43,000.

Nowadays, although young people are in deep trouble, they are envious of Li Jiaqi’s daily income, and at the same time, they are greedy for Xiao Yang’s grassroots counterattack, eager to become the next lucky one by relying on live broadcast, which makes more and more young people take anchor as their first choice.

In 2023, even greater online celebrity began to stroke of bad luck. First, Li Jiaqi’s improper remarks provoked public anger, and then Brother Xiao Yang was questioned because of the live broadcast style. At the end of the year, the drama selected by Dong Yuhui and Dongfang was bloody and exciting … The head anchor was treading on thin ice in the current market environment, which made countless people feel that this was a new opportunity for them to get more traffic.

Although the upsurge of online celebrity is getting higher and higher, there is another set of cruel data behind it, which shows that most anchors may not be as glamorous as expected. As early as 22 years ago, online celebrity industries began to usher in a continuous wave of salary reduction. There are 95.2% anchors whose monthly income is less than 5,000 yuan, and only 0.4% anchors whose monthly income is more than 100,000 yuan.

In the era when intelligent algorithms and traffic are king, online celebrity, a profession, is becoming an extremely serious deviation field for survivors. As the saying goes, everything is online celebrity. But the invisible place is the live broadcast of most young people with online celebrity dreams, which is real and cold, emitting dangerous light.

If you are addicted, you will "die"

Counting several phenomenal "god-making" events in 2023, whether it is logic or probability, is no different from winning the lottery. In short, it can be summed up in two words: relying on life.

In May, a song "Digging, Digging and Digging in a Small Garden" was contagious in various short videos, and the number of fans of blogger "Teacher Huang" soared by 5 million. Subsequently, Yu Wenliang and Wen Huijun became an instant hit in ways that ordinary people could not understand and illogical flow logic, which made many spectators call the current platform "abstract".

In September, Yu Wenliang released his first video. In the video, he was topless, and his camera was awkward. With the popular BGM in Tik Tok, he instantly won more than 100,000 praises. In December, Wen Huijun, who also had no talent, performed a dance in the live broadcast room. The cumulative number of viewers in two hours was nearly 30 million, and the number of real-time viewers was 100,000+. It can be said that the red ones are very capricious and random.

And their amount of money is even more amazing. Take Wen Huijun as an example. On December 18th, Wen Huijun received 6,000 carnival gifts for a live broadcast, earning a total of 8.4 million yuan. What is this concept? At present, the monthly salary of fresh graduates in third-and fourth-tier cities is only 4,000 yuan to 6,000 yuan. No wonder everyone yearns for overnight success.

And these lucky people often face two important problems in the follow-up.

First, the creativity of content is seriously insufficient. Once the next hot spot appears, it will be quickly covered, and the so-called popularity will be quickly lost, and it is impossible to form a real fan conversion. Second, in the world of algorithms, if there is no huge investment cost, the platform will not continue to gain more benefits, and it is only a matter of time before it disappears.

These two fates are also fulfilled in online celebrity like curses.

To give a typical example: Teacher Huang’s children’s songs obviously can’t continue to "resound" short videos. After becoming popular, she tried to bring goods. However, due to various reasons, the cumulative GMV of the five live broadcasts is only 1 million yuan, which can’t keep up with the fraction of the bloggers’ record of bringing goods. After bringing goods, there are still a large number of users taking customs clearance. Coincidentally, the previously popular Duck Head Brother also transformed to bring goods, but the cicada mother data shows that the average sales of Duck Head Brother’s live broadcast room is 1W-2.5W, and the average UV value is only 0.2. They are still so popular, not to mention those small anchors who have dreams of online celebrity in Qian Qian.

Although many netizens spoke highly of the professionalism of these two people, a casual amateur anchor will inevitably lack a complete set of commercial delivery procedures behind him. Among them, the flow is the key. There is no denying that the end of online celebrity is carrying goods. Even the head anchor should continue to actively invest.

Because with the rapid increase in the number of live broadcasts and the commercialization of the platform, natural traffic in the public domain has been diluted to almost negligible.

According to relevant practitioners, the daily investment cost of the anchor with cargo in Tik Tok is as high as hundreds of thousands. In the eyes of electric merchants, if GMV is going up and the revenue scale is large, the cost cannot be stingy. Even Zhang Xiaonan, CEO of New Oriental Live Studio, once said bluntly that there is a large investment marketing fee to pay.

Looking through the financial statements of major MCN companies, we can see that every online celebrity that can stand tall cannot do without real money. Take Ruhan as an example. As early as the second quarter of 2016 to the fourth quarter of 2018, Ruhan revealed that its marketing expenses in online celebrity increased eight times, and the per capita marketing expenses in online celebrity were 630,000 yuan.

At that time, it was the easiest time for online celebrity to hatch.

Until now, more and more marketing costs of live broadcast with goods are not affordable for ordinary people or enterprises. To some extent, Mr. Huang’s experience has taught countless young people who aspire to be anchors. For them, popularity has always been just the beginning. If they want to survive for a long time, no matter how strong their talents are, they are like a lot of money.

The capital and platform have never thought about long-term investment for ordinary people who are randomly popular, and will only quickly find the next goal after the heat subsides. So, after the hot spot, we saw that Yu Wenliang’s "ordinary people set up" collapsed quickly and was chased by netizens. After the traffic carnival, Wen Huijun’s atmosphere cooled down. According to the data of the new list, the number of fans of Wen Huijun’s three major accounts has plummeted, and the main account "Wenshen" has also appeared a large number of fans since December 25.

Most amateur online celebrity can’t escape the above constraints. When the algorithm doesn’t need any persuasion, it just invisibly shortens their popularity path. The traffic carnival attracted on the basis of no connotation can’t stand the test of time, and it is their only fate to be forgotten after being hit by traffic.

For netizens, which live broadcast room to buy things is not to buy?

"Big Brother" is not enough.

In the minds of some young people with online celebrity dreams, even if they can’t catch the east wind of live broadcast with goods, they can eat this bowl of rice just by their looks, talents and even casual chatting, which is also the initial form of the anchor’s career. In the era of the show, the live broadcast room was like a colorful ten-mile foreign exchange, and it was full of the smell of drunkenness.

The legend of the first eldest brother is everywhere.

According to the news report on the interface, Tik Tok and Aauto Quicker and other head live broadcast platforms, the monthly flow of live broadcast rewards reaches 3 billion yuan, and the annual flow at least exceeds 36 billion yuan. And platforms such as YY, which made a fortune in the show, continue to reward business year by year. According to the ten-year performance data released according to YY live broadcast, in the ten years since its establishment, it has conducted 370 million live broadcasts and watched more than 154 billion people.

Among them, the audience sent more than 446 billion virtual gifts, and the anchor and partners were divided into nearly 30 billion yuan.

However, smiling at the camera, money came one after another like snowflakes, which was once the key reason why young people wanted to be anchors. From the birth of Internet live broadcast to 2024, the lying-win logic reflected by online celebrity’s economy has never changed.

However, whether it is live show or live broadcast with goods, it has become a traffic business until now. A long time ago, those big spenders became live signs carefully forged in the live broadcast room, and some live broadcast companies even derived special "operators" for this purpose.

Today, is there really anyone who is obsessed with rewarding?

In the hottest years of live broadcast, the love and hate between the anchor and the big brother on the list can feed half of the press, but in the past two years, similar incidents have been obviously less. In other words, in the context of the great degradation of the entire consumer market, even the top one can’t pay much. There are facts to prove it. According to media statistics, there are only more than 2,000 accounts in Tik Tok that have been rewarded to level 50 (with a recharge of more than 1.3 million). Although this data has not been officially released, it is also of some reference. Among these more than 2,000 accounts, there are many guild operating accounts.

So, how many anchors are there in Tik Tok? According to the data of Tik Tok two years ago, more than 50 million anchors started live broadcast on the platform. The consumption behavior of the entire Internet users has undergone earth-shaking changes in the past two years, and some small anchors have deeply realized that the cold winter has come:

"In the past, 100 people watched the live broadcast and 10 people rewarded it. Now there may be only one." In the past, the live broadcast of the show was lost in the torrent of online entertainment, the anchor’s hormones were declining, and the wallet of "Big Brother" was also tightening. According to the industry consulting data, by mid-2022, the number of users of China reality show was 186 million, a decrease of 7.93 million compared with six months ago. The reason is that there are too many anchors and the eldest brother is not enough.

 

Not only that, the live broadcast industry has grown infinitely, which has led to the mud and sand in the social world of the Internet. The continuous control of platforms and rectification policies has repeatedly tightened the freedom of this line to always touch the bottom line, further limiting the "financial resources" of the anchors. For example, Tik Tok introduced the "health score" system in 2024.

Interestingly, young people who want to get rich are still asking for live entertainment to make money, and the platform has given up before them.

Take Aauto Quicker as an example. Before and after 2019, the source of Aauto Quicker’s performance was highly dependent on the entertainment live broadcast business. At that time, the income from live broadcast in Aauto Quicker once reached more than 80%. At present, the proportion of Aauto Quicker’s live broadcast revenue in the total revenue has dropped below 35%, and e-commerce and advertising have replaced it.

Tik Tok has long been a pioneer in e-commerce, and has also started to support high-quality content in live broadcast content. According to statistics, in the past year, more than 1 billion live broadcasts were conducted on the Tik Tok platform, and the number of anchors in the fields of opera, folk music, history and popular science increased rapidly, among which the number of non-legacy anchors increased by 61.72% year-on-year.

It is obviously not easy for ordinary people to show their faces in the live broadcast room again.

Can being a online celebrity help young people?

Young people’s dream of online celebrity probably began to brew in 2019. In that year, a report on college students’ job hunting intention showed that emerging careers such as live broadcast, online celebrity, new media operation and online game sparring were highly sought after by young people, and 54% of the post-95 generation’s most desirable emerging career choices were also anchor and online celebrity.

In the blink of an eye, five years have passed. Young people’s longing for the myth of online celebrity seems to have not disappeared. In the first half of 2023, the cumulative live broadcast sales of e-commerce platforms were 1.27 trillion yuan, the cumulative number of live broadcasts exceeded 110 million, and the number of active anchors exceeded 2.7 million. In the past two years, almost every young person has to face the pressure of employment. When confused, the live broadcast room has become the last pure land.

In fact, the stress signals released by the whole workplace, such as salary cuts, layoffs, and precarious business, are also very common in the field of live broadcast. Around 2019, the anchor was a high-paying job. Today, the salary of the small anchor is not as real as the delivery.

According to the Data Report of E-commerce Talents in double 11 in 2022, the recruitment budget of relevant employers in the e-commerce industry will decrease in 2022. Although the job demand will increase by 9% compared with the same period of last year, the average monthly salary will decrease by 5% year-on-year. The tide of anchor pay cuts has repeatedly invaded the live broadcast room of young people’s dreams.

By 2023, the situation will be even more severe. According to the statistics of the first quarter of 2023 released by Ai Media Consulting, the monthly salary of most anchors is currently around 6,000-8,000 yuan. Compared with the salary of the same period last year, it has dropped by as much as 30% year-on-year, and even the salary of other related personnel in the live broadcast industry has dropped by about 20%.

Most anchors can feel that their hourly wages are shrinking. Take Hangzhou, the capital of online celebrity, as an example. Before that, even the hourly salary of anchor in Hangzhou was around that of 100 yuan, but now it only started at tens of yuan. According to media reports, in 2022, the average salary of anchor in Hangzhou was around 12,000 yuan, and in 2023 it generally fell below 8,000 yuan.

Looking at the enterprise side, there are countless interest links involved in the whole live broadcast industry at present: platforms, enterprises, brands, anchors … The increasingly crowded market makes it difficult for enterprises to control the detailed costs.

Take Yaowang Technology, which has a large number of star anchors, as an example. From the end of 2019 to the beginning of 2020, Yaowang Technology ate up the live broadcast bonus, and once took 16 daily limit in 25 trading days, and its share price soared by about 400%.

But by 2023, the head MCN could not hold on. The latest financial report data shows that in the first three quarters of 2023, the operating income of Yaowang Technology was 3.444 billion yuan, a year-on-year increase of 13.42%; The net loss attributable to shareholders of listed companies was 450 million yuan, a year-on-year decrease of 317.39%. Among them, the revenue in the third quarter was 1.181 billion yuan, down 4.39% year-on-year, and the net loss was 241.7 million yuan, turning from profit to loss year-on-year.

And the worry-free media, which occupies half of Tik Tok and online celebrity.

In the past two years, the worry-free media, which made its fortune in the show, deeply realized that the wind direction of live broadcast was changing suddenly and began to work hard to turn to e-commerce towards the show. However, the huge talent matrix has made some enterprises too big to fail. So far, Worry-Free has only successfully hatched Guangdong couple, Redundant and Mao Mao elder sister, little bear, and chubby little fish mother in more than 100,000 online celebrity.

More importantly, just these people are still carefree and spend money at all costs. Take Guangdong couples as an example. In June 18, 2023, Guangdong couples created a transaction volume of over 1.34 billion yuan GMV, but behind the disappointing results is crazy welfare marketing. It is reported that Guangdong couples have prepared 10,000 iPhones 14 for this purpose, and if the data is true, this cost alone will account for at least 70 million yuan.

To this end, Li Guoqing publicly criticized it for destroying the ecology of live broadcast, and even calculated an account for 51-worry Media: Guangdong couples pumped five iPhone every two minutes, and more than one million phones were streamed every hour. According to the gross profit margin of 18%, the streaming accounted for 12%, and goods compensation and blessing bags accounted for 10%. Not only did they not make money, but they also lost money.

But this still can’t stop the madness of many live broadcast rooms. Because everyone in online celebrity knows that if we don’t roll now, we may really have no chance. Who is not burdened with huge costs, just to be abandoned by traffic later?

The online celebrity dream of ordinary people, in fact, should also wake up. After all, the era of being able to give birth to a big anchor has passed, and even the big anchor is now in danger at any time. For thousands of small anchors in Qian Qian, it depends not only on their lives, but also on their capital and luck. However, these cannot be obtained by hard work, and most of them can only become the "fuel" of online celebrity’s economy, and the magnificent flames continue to attract waves of young people to fall into it.

Tao is always reasonable, and once used the wrong name, the internet and the new media in the science and technology circle. WeChat official account, WeChat of the same name: daotmt. This article is an original article, and any form of reprinting without retaining the author’s relevant information is declined.

Australian guy Cheng China online celebrity said that realizing the value of life in China.

  Xinhuanet Beijing, June 14th Australian guy David Gulasi has been a foreign teacher in China for nearly 7 years. He often posts funny English videos made by himself on Weibo, helping netizens learn English through laughter. He is very popular and has become an internet celebrity himself. Recently, in an interview with Xinhua News Agency, Gulasi expressed his love for China, saying that he realized his life value in China and he was willing to be a "happy fruit" for the people of China.

  Gulasi worked in an IT company in Sydney before coming to China, and occasionally performed outdoor comedy talk shows at the Sydney Comedy Club. He came to Hohhot, Inner Mongolia to teach English in 2010, when he only planned to stay for three months. Unexpectedly, after living here for a period of time, he became more and more fond of it, learned some dialects and integrated into local life. Later, he opened his own English training institution in Hohhot.

  33-year-old Gulasi never thought that she would become an internet sensation in China. He said that although his Weibo was taught to register by a friend in China a few years ago, what really made him angry was the video released in Weibo in January this year, which told him how to teach students how to use the English word "Play" and teach netizens to understand the usage of this word with vivid expressions.

  Gulasi said, "I only had 50 followers the night the video was released, and by the next morning there were 120,000 followers. Later, I recorded some videos, which were also very popular with netizens. All this came too suddenly, and everyone said they liked my facial expression. "

  Since the video became a popular video, Gulasi often made videos based on anecdotes in class, experiences in life, current hot topics and differences between Chinese and western cultures, and told stories with rich facial expressions and vivid body language in the form of interspersed Chinese and English. Gulasi has also gained a lot of fans. At present, his Weibo has more than 730,000 followers, and most of his videos have thousands of likes, with a lot of comments and reposts.

  Recently, he uploaded a video, angrily denouncing some foreigners in China, saying that they live easily in China, earn money from Chinese and have girlfriends in China, but complaining about all kinds of bad things in China. Gulasi is angry at these impolite behaviors, and hopes that foreigners in China will have a correct attitude and be grateful for what they have here. He also took the earth-shaking changes in Shenzhen for more than 30 years as an example to show that the achievements of China’s rapid development are few in the world. This video has made him famous, and it has become the second most popular video in his personal Weibo, with more than 50,000 likes and more than 7,000 comments.

  Gulasi has now settled in Hohhot, married a Mongolian girl and had a beautiful daughter. He is grateful for everything he has in China. One of the videos tells five reasons why foreigners like China. After comparing with Australia, Gulasi praised the high efficiency of online shopping, express delivery, banks and hospitals in China, and finally emphasized the delicious food in various places in China.

  Gulasi said, "I’ve been trying different ways to make people laugh. I have this gene. I have been trying to teach students to learn English in an entertaining way, because the education method in China is too serious. " His teaching method is very popular with students. He likes to communicate with students and pays attention to interesting topics.

  Gulasi told reporters that he likes teaching English to Chinese very much and would like to be a "pistachio" for Chinese. He said that Hohhot has helped him too much and realized his life value here. Teaching English here is not only a job, but also his passion. (Xinhua News Agency reporters Jaco and Gregory Dimopoulos from Sydney, edited by Du Jian, reported by Xinhua International Client)