After Xuwen pineapple leaves the circle, agricultural digitalization enters high-quality development.

  To comprehensively push forwardIt is an important task of building an agricultural power in the new era. In 2024, the No.1 Document of the Central Committee first proposed "implementing the high-quality development project of rural e-commerce", clearly promoting the construction of county-level e-commerce live broadcast bases and developing rural local products online sales.

  When direct e-commerce is combined with agriculture as a new marketing method, it can not only promote the structural reform of agricultural supply side, but also provide an important impetus for the development of rural economy. With the improvement of rural network coverage and infrastructure construction, rural e-commerce has developed rapidly.Online sales have increased. The data shows that in 2023, the rural online retail sales reached 2.49 trillion yuan, and the online retail sales reached 0.59 trillion yuan.

  Take Xuwen pineapple as an example,Platform data shows that in the past year, Xuwen pineapple online sales increased by 60% year-on-year. From the purchase area, Zhejiang surpassed Guangdong to become the largest province of Xuwen pineapple consumption, followed by Jiangsu, Sichuan and Shanghai, and entered the top five.

  In late February, this year’s first Xuwen pineapple was listed first. It is understood that the planting area of Xuwen pineapple this year is about 350,000 mu, with an annual output of about 700,000 tons, accounting for nearly 15% of the listed pineapples. The price of fresh fruit is stable at 0.8-1 yuan/kg, and the purchase price of large pineapples can reach 1.2 yuan/kg.

  Luo Hongxia, secretary of Xuwen County Party Committee, fully affirmed the live broadcast of helping agriculture promoted by the cooperation of the government, platform and media at the recent 2024 "Call for Global Eating Xuwen Pineapple" event. Driven by the live broadcast, it set off a nationwide wave of live broadcast to help agriculture, and the "Xuwen Model" became the most popular new development model of agricultural e-commerce in that year.

  From "unsalable fruit" to "rich fruit"

  In 2023, China’s rural e-commerce has entered a new stage of high-quality development. In fact, as early as the epidemic in 2020, the live broadcast of helping farmers has become popular all over the network, and Xuwen pineapple is a good example.

  In February 2020, it was the harvest season of Xuwen pineapple, but it caught up with the epidemic. The opening of the county magistrate’s live broadcast ignited Xu Wen’s vitality and vitality.

  At that time, the live broadcast data showed that it attracted more than 300,000 netizens’ attention in just half an hour, while all 30,000 pieces of pineapples were originally sold out in the two-hour online activity, and 20,000 pieces of goods were urgently transferred in the live broadcast room, which finally drove the sales of pineapples to nearly 300,000 Jin. After the live broadcast, local farmers’ shops in xuwen county accumulated 30,000 fans overnight and sold 51,000 pieces of pineapples in the past 20 days.

  This live broadcast is a beneficial practice for Xuwen local government to lead fruit farmers to try the new path of online agricultural goods. Xuwen pineapple’s online uplink experiment is called "Xuwen mode", which is the beginning of local people’s spontaneous agricultural e-commerce.

  "In the past, in the offline market, big fruits sold well, but small and medium-sized fruits were often only sold to canneries or even rotted in the ground; Nowadays, with the help of the e-commerce platform, both Zhongguo and Daguo have a broader market, and the overall output value has increased by 10%. " Some locals told reporters. In 2020-2022, Xuwen pineapple ushered in a high-light moment, and the field purchase price rose instead of falling. At the peak, it broke through 3 yuan/Jin, setting a sales record.

  "The live broadcast of the county magistrate is a beneficial practice for Xu Wen to lead fruit farmers to try the new path of agricultural products on the Internet. The successful landing of this’ experiment’ also benefited from the creation and establishment of a new model of Guangdong’s’ 12221′ market system. " The person in charge of the relevant business said.

  In 2019, in order to implement the marketing work of Xuwen pineapple brand building, the Guangdong Provincial Department of Agriculture and Rural Affairs set up a "12221" special working group and put forward a "12221" market system, that is, to build "one" agricultural product., set up a "2" team of buyers in sales areas and cultivate brokers in production areas, expand the "2" big market in sales areas and production areas, plan the "2" activities of buyers entering production areas and agricultural products entering big markets, and realize the "1" goals of brand building, sales promotion, market guidance, variety improvement and farmers getting rich.

  It is reported that by August 2021, 15 town-level e-commerce service and logistics distribution service stations and 140 village-level e-commerce and logistics distribution service stations have been built in xuwen county, and the construction rate of administrative villages has reached over 70%, and more than 50% of village e-commerce service stations have realized online sales of agricultural products or local specialty foods; The broadband network coverage rate of administrative villages (village committees) is 100%, and the broadband network utilization rate of farmers is over 95%.

  This year’s newly released No.1 Document of the Central Committee clearly proposes to implement the high-quality development project of rural e-commerce, promote the construction of county-level e-commerce live broadcast bases, and develop the online sales of rural local products. Xuwen county is also vigorously promoting live e-commerce sales, striving to become "the first county of live e-commerce in China", and e-commerce, digitalization and internationalization will become the key words for the next stage.

  It is reported that about 316 tons of pineapples have been exported to Russia, Kyrgyzstan, North Korea and other countries this year, of which North Korea is exporting for the first time.

  Agricultural digital assistance

  Rural e-commerce provides strong support by providing new sales channels, increasing farmers’ income, enhancing agricultural brand value and promoting agricultural digital transformation.

  In recent years, the No.1 Document of the Central Committee mentioned agricultural e-commerce many times, emphasizing its important role in rural revitalization. In 2022, the No.1 Document of the Central Committee proposed to implement the project of "prospering agriculture through several businesses", promote e-commerce into the countryside, and promote the standardized and healthy development of live delivery of agricultural and sideline products; In 2023, the No.1 Document of the Central Committee proposed to carry out in-depth the project of "developing agriculture by using a number of merchants" and "internet plus" agricultural products leaving the village and entering the city, and encourage the development of agricultural products such as direct e-commerce mining and customized production.

  This year, the No.1 Document of the Central Committee put forward "Implementing the High-quality Development Project of Rural E-commerce" for the first time. Wang Peng, a researcher at Beijing Academy of Social Sciences and executive director of the Institute of Data Capitalization, believes that the development of rural e-commerce in China has entered a new stage of high-quality development, from the initial express delivery to the countryside, to the upward movement of agricultural products, and then to digital development. The development model of rural e-commerce is becoming more diversified, and the policy guidance is gradually improving.

  Among them, the participation of e-commerce platform is indispensable. In the previousAt the meeting, Pinduoduo CEO Chen Lei repeatedly stressed that he would "continuously increase investment" in the fields of agriculture and manufacturing in the future. The data shows that in 2020 alone, it launched a total of more than 240 live broadcasts to help farmers, covering 29 provinces, autonomous regions and municipalities directly under the central government.

  However, it should be noted that there are still problems in the current journey of agricultural digitalization in China.The Special Study on Agricultural Digitalization in Internet Industry shows that the penetration rate of agricultural digitalization in China is low. From the domestic comparison, the digitization rate of the primary industry (agriculture) in China is far lower than that of the secondary industry and the tertiary industry. In 2020,The penetration rate in the tertiary industry has exceeded 40%, but the penetration rate in agriculture is only 8.9%.

  In the eyes of the industry, the main challenges faced by rural e-commerce include the imperfect supply chain system, the need to improve the quality of e-commerce services, the urgent need to improve the logistics distribution system, the shortage of professionals, the lack of coordination among various subjects and the imbalance of regional development. These problems restrict the further development of rural e-commerce, and need to be solved by measures such as policy support, infrastructure construction, personnel training and innovation drive.

  For China agriculture and many e-commerce platforms, there is still a long way to go.

[Sailing for a new era] Wish the motherland prosperity and strength with great achievements.

  "Pour Excellence into every decorative board"

  As the sun sets, rays of sunlight pass through the glass roof of the terminal building of Beijing Daxing International Airport. On the four-story platform, Liu Hanchao, deputy chief engineer of Beijing Daxing International Airport Project of Beijing Urban Construction Group, wears a reflective vest and stares at the white decorative board rising slowly from the ground. He shouted, "Slow down, slow down, and watch the point."

  Liu Hanchao is directing the installation of the ceiling decorative board of the airport. In the next two months, they need to assemble more than 120,000 white panels into more than 20,000 completely different decorative panels and install them on the ceiling of the core area of the world’s largest airport terminal, with the installation accuracy reaching millimeter level.

  At the moment when he saw the white decorative board hoisted to the designated position, Liu Hanchao smiled: "We should pour Excellence into every decorative board."

  Like Liu Hanchao, there are thousands of airport builders who are sticking to the holiday, and they are pressing ahead with the airport construction. In the glow, they are like dancing notes, playing the songs of laborers in Beijing, Tianjin and Hebei.

  "A second earlier surgery will give patients more opportunities."

  On October 2nd, Dong Nianguo, the chief physician of the Department of Cardiovascular Surgery in wuhan union hospital, Hubei Province, has been busy since the morning. When he got off work at 6 pm, he received an urgent task: a patient needed a heart transplant immediately. He went to the operating table at once. After more than three hours, a fresh heart has been beating in the patient’s chest.

  "This patient has just completed the transplant operation. We should pay attention to the follow-up reaction of the body and do a good job of nursing until the vital signs are stable." At 7 o’clock in the morning on the 4th, Dong Nianguo came to the intensive care unit to make rounds, and looked at the physical condition and postoperative situation of each critically ill patient in detail, and explained the relevant matters needing attention to the nurse on duty.

  "Every time a patient visits a doctor, he is entrusted with trust and life. One second earlier surgery, patients will have more opportunities. " Dong Nianguo said that he has been a doctor for 32 years, and he has to do two or three routine operations every day on average, so it is common to work overtime.

  "If you clean up, you will feel comfortable."

  On a bench, a mother peeled pomegranates for children to eat, dropped some pomegranate seeds on the ground, and was trampled by pedestrians, which made the ground dirty. Song Yangli, the cleaner of Qin Shihuang Mausoleum Museum in Xi ‘an, Shaanxi Province, hurried over, took out the cleaning agent and brush he carried with him, and squatted on the ground to brush it.

  Since 2005, Song Yangli has been working as a cleaner in the Mausoleum Museum of the First Qin Emperor. The more holidays, the busier it is.

  During the National Day holiday, the opening time was advanced, and Song Yangli rode an electric car from home after 5 o’clock. After arriving at the post early, she changed into work clothes, took a broom, dustpan and cleaning bucket, and went outside the No.1 pit of Terracotta Warriors and Horses to clean up the fallen leaves overnight before the opening of the museum.

  After the opening of the museum, the number of people soon increased. Song Yangli kept walking back and forth in the responsible area. As long as garbage and stains were found, they were cleaned up immediately. "If you clean it up, you will feel comfortable." Song Yangli introduced that the road she is responsible for is tens of meters long, but she always has to take 40,000 to 50,000 steps in one day.

  "My family told me to make more contributions in a down-to-earth manner"

  Yue Hengtao, a 30-year-old, is the stationmaster of No.16 gas gathering station in the first gas gathering management area of China Petrochemical North China Oil and Gas Company, and has been working for almost 7 years.

  On the way to the gas gathering station, the vast yellow sand desert is dotted with clumps of green. Walking into the station, I saw that Yue Hengtao was carefully reviewing every data, and then he led the personnel in the station to conduct equipment inspection to ensure the safety and stability of natural gas collection and gas supply.

  "The gas gathering station controls 20 gas wells, and the safety in production is greater than the sky. It must be monitored from time to time to ensure that people are on duty 24 hours a day." Yue Hengtao introduced that in order to prepare for overwintering production, two workers on vacation ended their holidays early and returned to their posts. "As a stationmaster, I set myself the goal of fighting for 100 days before taking a rest."

  "After work, I only went back twice in the 7 Spring Festival, and I couldn’t go home in other holidays, but my family told me to make more contributions in a down-to-earth manner." Yue Hengtao said.

  "We want to build this place into a world-class stadium."

  Although it is not long before autumn, the Xiaohaituo Mountain in Yanqing, Beijing, which is 2199 meters above sea level, has already ushered in snow. In the 2022 Beijing Winter Olympics, it will become a venue for alpine skiing and snowmobiling.

  "If the foundation construction of ropeway supports cannot be completed before winter construction, the concrete pouring construction will be greatly affected." Liu Wenhao, deputy manager of Beijing Olympic Engineering Department, said that when it was just dawn every day on National Day, he climbed on foot with the workers and entered the alpine skiing construction site to start construction. Liu Wenhao introduced that a series of domestic construction records have been created here, and "filling the gap" projects are the biggest challenge faced by builders.

  Standing on Xiaohaituo Mountain, where the forest is completely dyed, Liu Wenhao is full of confidence: "We want to build this place into a world-class stadium."

  "I am very proud to welcome the first sunshine into the motherland."

  On October 1, Wang Yin, a policeman from the border police station in Wusu Town, Jiamusi City, Heilongjiang Province, was in the easternmost fishing ground of the motherland — — A crude but shocking flag-raising ceremony was held on the beach of Tongjiangkou. The flying five-star red flag blooms in the East Pole of China.

  After working in the border for 6 years, Wang Yin checks the Fishery Resources Fishing Permit and the Boundary River Operation Permit of fishermen and fishing boats at 2 am every day to release fishing boats to work in the river and carry out cross-border prevention propaganda; Patrol rivers and beaches during the day to prevent unexpected incidents such as tourist boats and fishing boats crossing the border; In the evening, fishermen register their returning fishing boats after returning home, and then check the returning fishing boats one by one at 8 pm to take care of them.

  "I have to live in a board house next to the beach for seven months in a year. Although it is hard, I am very proud to welcome the first sunshine into the motherland when patrolling in the morning. This is incomparable to anything." Wang Yin said.

  "Working overtime is nothing, and I am most gratified that everyone is safe."

  Jie Ming, the squadron leader of the first squadron of the traffic police brigade in Huaiyin District, Jinan City, Shandong Province, has been working for 28 years. Just after 6 o’clock in the morning on National Day, Xie Ming came to the front of Shandong Provincial Hospital to check the parked vehicles and dial the number left in the car from time to time.

  "These cars are all sending sick people in the middle of the night. In order to catch up with the time, they temporarily parked their cars here. Now let them drive away without affecting the traffic in the morning rush hour." Xie Ming said.

  From 6: 00 a.m. to patrol around the hospitals in the jurisdiction, and to divert traffic during the peak hours at night, it is common to work with high load for more than 12 hours, especially during holidays. "Working overtime is nothing. I am most gratified that everyone is safe." Xie Ming said.

  "I will try my best and try not to delay a minute."

  It has become a working habit for many years to stick to the Golden Week. Golden Grain, a rural courier of Shanshan Branch of China Post Louxing District, Loudi City, Hunan Province, is responsible for the express delivery of five administrative villages in Shanshan Town.

  At two o’clock in the afternoon, the mail car in the city arrived as promised. Gold grain quickly unloaded the parcels by express delivery, classified them according to different villages, stuffed them one by one into the special van for receiving and dispatching, counted them while loading them, and then set off.

  In Lichong Village, the recipient, Aunt Xie, is playing outside Siwuli Road with her grandson. Because the object was heavy this time, after 10 minutes, the gold grain was picked up by them and sent home. Aunt Xie gratefully made a cup of hot tea. "There is still a lot of express delivery, thank you for your kindness." Gold grain did not dare to slack off, and set off again without stopping.

  When the last parcel reached the recipient, the moon had crept up to the treetops. "I will try my best and try my best not to delay a minute." Golden grain said.

  "It is my happiest thing to deliver the passengers safely."

  "All passengers have taken the bus, please close the door and get ready to go!" As the conductor gave instructions to Mei’s walkie-talkie, the whistle sounded, and the K588 train set off from chengdu railway station on time for Shenzhen.

  While walking to Mei, carefully check whether the luggage is neatly arranged, whether the hot water is enough to drink, and whether the bathroom is cleaned on time … … In 1988, I took part in the work in Chengdu passenger transport section of the railway. It was these seemingly ordinary jobs that Xiang Mei did for the first time, which lasted for 30 years.

  According to the policy, Xiang Mei can retire at the end of this year. Before that, I dreamed that I would make up for the company I owed my family in these years after retirement, but when the day is near, I feel attached to Xiang Mei.

  "It is my happiest thing to deliver the passengers safely." Just then, Xiang Mei’s hand desk rang, and some passengers needed help. She straightened her hat, picked up her work bag and trotted to the next carriage.

  (Comprehensive reports by our reporters He Yong, Fan Haotian, Zhang Danhua, Zhang Yong, Fiona Fang, Xiao Jiaxin, Wang Yunna and Song Haoxin)