In recent years, the consumption trend has gradually changed from material upgrading to spiritual upgrading, and more consumers are willing to pay their own funds, time, energy and emotion to build a more anticipated home. In DT Finance in 2022, a question about "What do you want from home?" In the survey, the top three users answered "relaxed (71.5%)", "happy (53.6%)" and "cured (43.5%)" respectively. Obviously, how to create a more desirable home for Chinese people has become an important topic for the research and development of home brands.
Photo: The 5th Super Mufen Festival of Sofa Brand under Mousse Group.
In order to be grateful to everyone who has contributed to the family, reward every positive quality life. From September 5th to October 7th, CALIASOFART Kalia & Envy, a sofa brand owned by Mousse Group, successfully held the 5th Super Fan Festival. This year’s Super Fan Festival brings multi-dimensional fan activities such as star city tour concerts, new products and conspicuous single chairs, and store DP point punching lottery, which is in line with users’ needs and expectations-"Let every home be worth looking forward to" and let more people feel the happiness brought by home.
The Four Cities Parade Music Festival swept the country with a frenzy of pet powder welfare.
A happier and more comfortable life experience is everywhere. CALIASOFART Kaliya, a sofa brand owned by Mousse Group, envies the combination of music, art and life, and holds a four-city parade powder pet music festival, which extends the enjoyment beyond the eaves and brings the powder pet welfare that benefits the whole country. This is the brand’s pursuit and commitment to quality life, which helps Mufen to release emotions in the sound of music, gain freedom and happiness, and bring all-round physical and mental comfort experience.
From Hohhot to Shanghai, and then to Kunming and Urumqi, CALIASOFART Kalia & Envy, a sofa brand owned by Mousse Group, has joined hands with many famous singers such as Zhou Xiaoou, Hou Xian, Jiang Yuheng, You Hongming, etc., bringing fans an audio-visual feast and making music a bridge between home and emotion. In addition, the stars also interacted with fans in the live sofa store to experience CALIASOFART Kalia & envy the comfort and quality of the sofa.
Photo: Zhou Xiaoou praised the quality of envious sofas in Hohhot.
Photo: Hou Xian, the recommender of Shanghai pet powder.
Photo: Experiencing sofas and interacting with fans in Kunming.
Photo: You Hongming is at CALIASOFART Kaliya Sofa Store in Hualing International Home Plaza, Urumqi.
In addition, CALIASOFART Kalia & Envy, a sofa brand owned by Mousse Group, also launched the interactive welfare of punching cards at DP point in the store, so that more fans can participate in this feast of home fans and improve their quality of life from multiple aspects.
Photo: CALIASOFART, a sofa brand owned by Mousse Group & Envy
Initiate a store DP point punch draw.
At the same time, CALIASOFART Kaliya & Envy, a sofa brand owned by Mousse Group, has also launched a big discount for more than one month. Users can enjoy exclusive pet powder benefits when they buy it in the store, including buying 20,000 yuan and getting 10,000 yuan in sofa stores nationwide, as well as conspicuous single-bag chairs that can be obtained only by +1 yuan, as well as "new upgrade of 99 yuan pet powder" and other generous benefits to help users better and more easily create the look of home they expect. These are real.
Photo: Buy 20,000 and get 10,000 for the audience+send a conspicuous bag chair to 1 yuan.
Positive energy eliminates the taste of the class and highlights the strength of the package.
A brand-new item that can be obtained in this Super Mufen Festival "+1 yuan"-the conspicuous bag chair has to be mentioned. The sofa brands under Mousse Group envy listening to the physical and mental demands of the fashion elites in the workplace, hoping to reduce the pressure on their work and life and "package" their good mood in the multidimensional space of life.
Color is the declaration of inspiration for space. The sofa brands under Mousse Group are envious. Together with PANTONE Color Research Institute, an international color authority, they have launched exclusive brand colors of "Bronze Glory" and product colors of "Blue Mist" and "Orange Light Rhyme", giving CMZ1-064, the first positive energy in the universe, a conspicuous fashion color of single chair, lighting up a warm home with colors, and drawing a dream living life with coexistence of nature, tranquility and vitality.
Photo: Colorful life, choose a colorful and conspicuous bag chair.
Long trapped in a cage without freedom, I finally return to the forest today. The conspicuous bag chair is versatile, ultra-light and ultra-portable. Its design takes "eco-inspired tone" as a pen and draws inspiration from natural elements. It can be transformed into "cosmetic bag", "traveling bag" and "universal bag" in different scenes such as "fishing and farming", which can dispel the class flavor for professionals, bring people back to nature from the city and give real relaxation and freedom to life.
Leading Design Aesthetics and Building Art Space
Adhere to the road of product design aesthetics and envy consistency. Not long ago, the first national design aesthetics bloggers conference was held in Hangzhou. Many bloggers from different fields helped CALIASOFART Kalia, a sofa brand of Mousse Group, to admire elegant and comfortable high-quality home life aesthetics in the form of product experience appreciation and shop help, and gained more than 100 million exposures in the whole network.
Photo: 100 million+fans aesthetic bloggers with the same petal single chair
The first impression of admiring [RMA3-063 Encounter] this sofa is "reliable", which is the manager of TOP1 "Commercial Note real" and a senior self-media blogger with over 30 million fans. Encountered floor-standing modeling is broad and thick, simple and atmospheric, showing a fashionable and classic design style. Whether it is modern simplicity or industrial style, it can be easily controlled. A good sofa makes people feel happy when they sit down. "Business note" sat on the sofa and said, "A good sofa can make people exclaim with relief as soon as they sit down. The high resilience of the sofa brings just the right support and package, and people don’t want to get up as soon as they sit down."
Photo: Blogger’s "business note" (right) expresses the feeling of admiring the sofa.
Sitting on the Rosemary of CALIASOFART Caria RIA2-1096, Wu Yaning, a contemporary artist and founder of the Academy of Fine Arts (blogger "Crow Behavior"), bluntly said that this sofa makes every family worth having. Olive green is a common natural color in Italy, Spain and other countries in the Mediterranean region. CALIASOFART Kalia introduced Italian aesthetics into high-quality life. Wu Yaning said: "The fullness, form, filler and top layer cowhide of this sofa just reflect the Italian elegance. Moreover, the variable combination of sofas is more suitable for people’s expanding living radius and provides more comfortable life care. "
Photo: Wu Yaning (blogger "Crow Behavior") shares the feelings of experiencing CALIASOFART Kaliya sofa.
CALIASOFART Kalia & Envy, a sofa brand under Mousse Group, not only leads the fashion trend in the home industry with its excellent product aesthetic design concept, but also deeply touches every consumer’s infinite imagination and pursuit of home aesthetics. Each of its carefully carved sofa works aims to be a bridge connecting the user’s mind and living space, providing rich and diverse aesthetic inspiration and reference.
In the process of long-term residence, CALIASOFART Kalia, a sofa brand owned by Mousse Group, envies to ensure that every sofa can be perfectly integrated into the living space of fans, which becomes the crowning touch to improve the quality of home and create an all-round and multi-level comfortable aesthetic living space.
Lohas leads the way, and the compass is suitable for living.
The pressure of contemporary life makes it difficult for people to be self-sustaining, and eliminating fatigue starts with a good sofa at home. When you get home, you can feel the release of pressure as soon as you sit on the skin-friendly sofa. This year’s Super Mufen Festival, CALIASOFART Kalia, a sofa brand owned by Mousse Group & the enviable TVC propaganda film has become a happy guide and a livable compass for fans.
Photo: CALIASOFART Kaliya, a sofa brand owned by Mousse Group & Envy TVC propaganda film
TVC shows the unity of real life and artistic fashion, so that users can understand it-no matter whether they are alone, friends get together, husband and wife are in harmony, or the whole family is seated in a group, sitting on the sofa can immediately eliminate fatigue, let the body have comfortable enjoyment, and feel the gifts and expectations brought by home space; At the same time, let the mind feel the interaction between your body and the sofa, and feel that you are living in depth, with full breath and vitality.
CALIASOFART Kalia, a sofa brand owned by Mousse Group, envies and hopes to help users create their own ideal home. Through the important medium of good seating, we welcome family hugs in warmth, accept our solitude in silence, and think about family expectations in joy, so that life becomes clearer and more free, and every moment at home is worth pondering.
Join hands with SGS, the authoritative testing organization, to protect Mufen with good quality.
Live up to the trust of fans, CALIASOFART Kaliya, a sofa brand owned by Mousse Group, envies to make every sofa carefully, and has obtained the authority certification of SGS, an international testing organization, so it has the confidence to give back the good products to fans one by one, and only spoil them with good quality.
SGS is an internationally recognized testing, inspection and certification institution, which is regarded as the benchmark of sustainable development, quality and integrity. With its scientific and rigorous testing standards and professional and efficient service process, SGS has won the trust and praise of customers all over the world. CALIASOFART Kaliya, a sofa brand owned by Mousse Group, envies that all the products under inspection have passed SGS rigorous testing, and jointly formulated and issued the "Standard for Choosing a Good Sofa" with SGS, setting a new benchmark for its own brand and becoming a reference model for the entire sofa industry.
Photo: CALIASOFART, a sofa brand owned by Mousse Group & Envy joins hands with SGS.
Work out "the standard of choosing a good sofa"
In June this year, SGS awarded Mousse Group QTL accreditation laboratory qualification; Three months later, in Shanghai Station of Mousse Group Super Mufen Festival, CALIASOFART Kalia and Envy, two major sofa brands of Mousse Group, were awarded Performance Tested Mark certification by SGS Testing.
Photo: Mousse Group was awarded QTL accreditation laboratory qualification by SGS in June this year.
Obtaining SGS authoritative certification is not only a high recognition of the comprehensive strength of CALIASOFART Kalia & Envy, a sofa brand under Mousse Group, in terms of quality, design and environmental protection, but also a solid affirmation of its market leading position. Mousse Group’s sofa brand Pet Powder speaks with strength, and constantly promotes the progress and development of the home furnishing industry with excellent quality and continuous innovation spirit.
The success of this Super Mufen Festival not only shows the leading position and innovative ability of CALIASOFART Kalia, a sofa brand owned by Mousse Group, but also makes the relationship between the brand and Mufen closer, so that Mufen can intuitively see what a home worth looking forward to looks like.
Home is not only the habitat of the body, but also the harbor of the soul. In the future, CALIASOFART Kalia & Envy, a sofa brand owned by Mousse Group, will join hands with fans to continue to explore the harmony and compatibility of aesthetics and comfort, create a home atmosphere with artistic texture, meet the diversified needs of fans, and bring more surprises and touches. CALIASOFART Kalia, a sofa brand owned by Mousse Group & I envy and hope that every time I go home, it will be a trip about beauty, and every home is worth looking forward to.