Notice of the Beijing Municipal People’s Government on Printing and Distributing Several Policies and Measures to Further Stimulate the Vitality of Key Groups and Drive Urban and Rural Residents to In

Jing Zheng Fa [2017] No.33

District People’s governments, municipal government commissions, offices and bureaus, and municipal institutions:

  The "Several Policies and Measures on Further Stimulating the Vitality of Key Groups to Increase the Income of Urban and Rural Residents" are hereby printed and distributed to you, please earnestly organize their implementation.

the people’s government of beijing city

December 7, 2017

Some policies and measures to further stimulate the vitality of key groups and drive urban and rural residents to increase their income

  In order to implement the "Implementation Opinions of the State Council on Stimulating the Vitality of Key Groups to Drive Urban and Rural Residents to Increase Income" (Guo Fa [2016] No.56), further stimulate the vitality of key groups in this city and drive urban and rural residents to increase income, the following policies and measures are formulated in combination with the actual situation.

  First, improve the income distribution policy of getting more for more work and getting more for those with high skills, and improve the treatment level and social status of skilled personnel.

  (A) innovative skills talent salary promotion mechanism. Guide enterprises to reasonably determine the salary level of skilled posts, and the salary growth rate can be faster than other posts. Increase the incentives for skill elements to participate in the distribution, encourage qualified enterprises to adopt agreed salary and share dividends, and try out the annual salary system, equity system and option system to raise the income level of skilled talents. State-owned enterprises engaged in strategic emerging industries, implementing major scientific research and innovation projects, and undertaking the task of inheriting and developing Chinese traditional culture introduce and employ high-skilled talents in key positions or in urgent need, and their total wages are not limited.

  (2) Innovative incentive mechanism for high-skilled talents. Highly skilled talents who have won national skill awards can enjoy incentive allowances. The leader of the national skill master studio and the municipal chief technician studio can enjoy the work allowance. Winners of the World Skills Competition, the top five players in the national first-class skills competition and the top five players in the city’s first-class skills competition can enjoy the award-winning allowance. High-skilled talents who have made outstanding contributions in this Municipality enjoy the same reward standards as scientific, technical and management talents who have made outstanding contributions in this Municipality, and bonuses that meet the provisions of the tax law are exempt from paying personal income tax.

  (3) The breakthrough mechanism for the career development of innovative skilled personnel. Overall consideration of skills training, vocational education and higher education, the establishment of professional qualifications and the corresponding professional titles, academic qualifications can be compared with the recognition system. Graduates of senior technical schools and technician colleges in senior classes and technician (preparatory technician) classes enjoy corresponding treatment policies in terms of participating in the recruitment of enterprises and institutions, determining the starting salary standard, job title evaluation and employment, and job promotion, etc. High-skilled talents in key industries and key positions who meet the application conditions can directly participate in the professional and technical titles of the corresponding engineering series. Encourage the city’s universities and technical colleges to hire outstanding high-skilled talents as distinguished professor, and honor the treatment according to the standard of senior professional and technical posts.

  (4) The transformation and sharing mechanism of innovative skill achievements. Encourage the "double-qualified" backbone teachers in universities and technical colleges in this city to innovate and start businesses, work part-time in scientific research institutions and enterprises, carry out project cooperation or start enterprises, and enjoy the distribution of rights and interests such as the transfer of achievements and development income or part-time remuneration. Support the national skills master studio team to carry out project cooperation with experts selected for major talent projects such as the National "Thousand Talents Program" and Beijing "Haiju Project" and their innovative teams, and give policy support according to the technical level, project scale and performance output of the cooperative projects. Encourage the city’s scientific research and innovation projects to hire high-skilled talents to join the scientific research and technology team, improve the team talent structure, and promote the transformation, popularization and application of scientific and technological achievements and skills achievements.

  (V) Training mechanism for innovative skilled personnel. Establish and improve the system of full-time job skills training and lifelong training, improve the professional quality and skill level of skilled personnel, and optimize the gradient distribution structure of skilled personnel in this city. Implement the "100 million" golden blue collar boosting plan and increase the training of innovative high-skilled talents. Promote the docking of training and employment, and provide free skills training and entrepreneurship training for the unemployed in cities and towns, rural migrant workers, college graduates and demobilized soldiers registered in accordance with regulations. Give full play to the function of unemployment insurance in promoting employment and preventing unemployment. Employees of enterprises in this city who have participated in unemployment insurance for more than 3 years according to law and obtained vocational qualification certificates or vocational skill level certificates may apply for skills upgrading subsidies within 12 months after obtaining the certificates, and the required funds shall be charged from the unemployment insurance fund according to regulations. Carry out the Beijing-Tianjin-Hebei Vocational Skills Competition, encourage and guide skilled talents to learn technology, practice skills and innovate, and constantly discover and select skilled craftsmen.

  Two, increase the cultivation and support, to stimulate new professional farmers to increase new kinetic energy.

  (six) to improve the income of new professional farmers. Formulate guiding opinions on the cultivation of new professional farmers in this Municipality, and incorporate the cultivation of new professional farmers into the relevant planning of the city’s secondary and higher vocational education and academic education, so as to improve the level of cultivation. We will improve the education and training system for new professional farmers, optimize and adjust all kinds of agricultural and rural education and training resources such as agriculture-related colleges and agricultural technology extension institutions, and encourage farmers to receive vocational education and skills training on the spot by means of "part-farming and part-reading". We will continue to implement projects such as the new professional farmers’ cultivation project and the modern young farmers’ plan, start the rotation training plan for the leaders of new agricultural business entities, and accelerate the cultivation of a number of farmers, large professional households, agricultural professional managers and farmers’ cooperative leaders. Carry out e-commerce ladder training for agricultural products, and improve the informatization professional skills, e-commerce application level and marketing promotion ability of new agricultural business entities and professional farmers.

  (seven) tap the potential of modern agriculture to increase income. Encourage farmers to adopt cost-saving and efficiency-increasing technologies, select high-quality new agricultural varieties, develop and popularize agricultural high-efficiency and water-saving technologies, and carry out pilot projects such as agricultural waste resource recovery and recycling, so as to reduce agricultural production costs and improve land output rate, resource utilization rate and labor productivity. Further improve the agricultural financing guarantee service system, improve agricultural insurance products and services, and support farmers to develop modern agriculture. Vigorously develop e-commerce of agricultural products, promote the construction of "one village, one product+e-commerce", support the construction of a number of "agricultural postal service stations" in the suburbs, encourage the construction of the Internet of Things in agricultural product production bases, and support the sale of fresh agricultural products through e-commerce. Promote the transformation and upgrading of the whole agricultural industrial chain, encourage farmers to share the value-added benefits of the integration and development of primary, secondary and tertiary industries, and increase operational income.

  (8) Broaden the channels for increasing the income of new professional farmers. Encourage and guide new professional farmers to establish new agricultural business entities and agricultural socialized service entities such as leading family farms, farmers’ cooperatives, agricultural enterprises, agricultural socialized service organizations and rural tourism service organizations, implement integrated operation of production, processing and marketing, and extend the agricultural industrial chain. New professional farmers who actively start businesses and promote employment can enjoy post subsidies and social insurance subsidies according to regulations. Support migrant workers and college graduates to return to their hometowns to start businesses. Combined with the construction of beautiful countryside, we should improve the separation of ownership, contracting and management rights of rural land, support the establishment of land joint-stock cooperatives, encourage farmers to carry out land joint-stock cooperation, guide the transfer of land management rights to new agricultural management entities, and promote moderate scale operation. We will further promote the pilot project of collective management construction land in towns and villages, increase the efforts to revitalize rural stock construction land, and promote farmers’ income. Accelerate the registration and certification of rural homesteads, encourage diversified subjects to participate in revitalizing rural idle farmhouses and homesteads, develop industries such as healthy old-age care and leisure tourism, and increase farmers’ income.

  Three, the implementation of the incentive mechanism to increase the value of knowledge, to stimulate the scientific and technological innovation of scientific research personnel.

  (9) Improve the mechanism for determining the salary level of scientific research personnel. Give universities and scientific research institutions in this city greater control over people and property, so that they can implement flexible performance appraisal and income distribution methods in combination with post characteristics, and ensure the reasonable salary of scientific research personnel. Encourage the city’s scientific research institutions to hire outstanding scientific research personnel to implement the agreed salary, and the total salary of relevant scientific research personnel is not limited. Encourage universities and scientific research institutions in this city to introduce social evaluation mechanism and participate in the performance appraisal of scientific research personnel.

  (10) Improve the incentive mechanism for scientific researchers. State-owned scientific and technological enterprises can implement measures such as scientific and technological achievements shares, stock options and dividend incentives to enhance incentives for key positions and core backbones. Universities and scientific research institutions in this Municipality can use part of the proceeds from transforming scientific and technological achievements, undertaking competitive financial scientific research projects and providing open sharing services for scientific research facilities and instruments as incentives for scientific researchers, and include them in the total wages of this unit in the current year. We will further implement the intellectual property strategy, establish and improve the system of creation, application, protection and management of intellectual property rights, and increase the protection of intellectual property rights for scientific and technological innovations. Give full play to the effectiveness of the patent grant, and grant the patent applicant the application fee after the patent is authorized.

  (eleven) to support scientific research personnel to innovate and start businesses. Universities and scientific research institutions in this city can set up scientific and technological achievements transformation posts according to their needs, and employ high-level talents who are in urgent need of innovation and entrepreneurship. Scientific researchers who work in the post of transforming scientific and technological achievements can participate in the evaluation and appointment of senior professional titles of their own units, and do not occupy the positions of senior professional and technical posts of their own units; Those who meet the requirements can participate in the professional and technical qualifications of senior engineers (professors) of Zhongguancun high-end leading talents. Encourage the scientific research personnel of universities and scientific research institutions in this city to work part-time or on-the-job to establish enterprises or carry out project cooperation with enterprises, and obtain corresponding remuneration and income from the transformation of achievements according to regulations. Encourage the scientific research personnel of universities and scientific research institutions in this city to leave their posts and start businesses. During the period of leaving their posts and starting businesses, the unit where they work can retain personnel relations and job ranks, pay basic wages, and pay social insurance, occupational annuities and housing accumulation funds; Scientific researchers who leave their posts to start businesses still enjoy the right to participate in the evaluation and appointment of professional titles, promotion of post grades and assessment and reward.

  Four, improve the innovation and entrepreneurship policy and service system, guide and support small and micro entrepreneurs to generate income and get rich.

  (12) Optimize the entrepreneurial access environment. Deepen the reform of the commercial system, relax the restrictions on the registration conditions of the main residences (business premises) in the newly registered market, and promote the registration reform of residences such as "one photo and multiple addresses". Support qualified enterprises to register in science and technology incubation cluster, cultural and creative industry base, creative space, small and medium-sized enterprise entrepreneurship base, college student pioneer park, etc., and enjoy relevant preferential policies and facilitation measures. Science and technology, cultural and creative enterprises registered in Zhongguancun National Independent Innovation Demonstration Zone may no longer apply for branch business licenses if they set up business premises separated from their residences within the administrative area of this Municipality. Optimize the approval process, implement "one form application, one window acceptance, one notification", and implement "multiple certificates in one". We will further promote the whole process of electronic industrial and commercial registration, and gradually implement the system of independent pre-inspection of names in the city.

  (XIII) Reduce the cost of venture financing. Actively promote the operation of venture capital funds in emerging industries, and guide social capital to support the development of innovative enterprises in incubation period, initial stage and growth period. We will implement the guarantee loan policy for business start-ups, give financial interest subsidies to qualified entrepreneurs, and further simplify the loan process. Establish a linkage mechanism between investment and loan of science and technology enterprises, and encourage financial institutions to provide financing products combining stock, debt and loan. Support small and micro enterprises in intellectual property custody and intellectual property pledge financing.

  (14) Increase entrepreneurial support. Encourage qualified personnel to find jobs and start businesses in the field of e-commerce, and employees of online merchants registered by industry and commerce can enjoy various employment and entrepreneurship support policies; Those who have not been registered for industry and commerce can be identified as flexible employees and enjoy corresponding support policies. Give full play to the role of small and medium-sized scientific and technological enterprises in promoting special funds and focus on supporting technological innovation projects of small and medium-sized scientific and technological enterprises. Increase tax support, small and low-profit enterprises that meet the requirements can enjoy preferential corporate income tax according to regulations; Small and medium-sized science and technology enterprises can enjoy the deduction policy of R&D expenses according to regulations; Venture capital enterprises can enjoy pre-tax deduction of income tax when investing in seed-stage and start-up technology-based enterprises. Self-founded enterprises (including individual industrial and commercial households) and promote employment of urban and rural people with employment difficulties, registered unemployed people, fresh college graduates, retired soldiers, enterprise workers, etc., can enjoy post subsidies and social insurance subsidies according to regulations.

  (fifteen) to strengthen the construction of public service system. Give full play to the role of special funds for the development of small and medium-sized enterprises in Beijing, cultivate a number of high-quality public service platforms for small and medium-sized enterprises and innovation and entrepreneurship bases for small and micro enterprises, and provide high-quality services in finance and human resources for small and micro enterprises and innovative entrepreneurs. Strengthen the construction of the launching platform for new technologies and new products. The identified new technologies and new products (services) can be released on the launching platform and enjoy policy support such as government procurement and marketing. Strengthen the teaching management and teaching staff construction of designated institutions for entrepreneurship training, and continuously improve the quality of entrepreneurship training. Select outstanding entrepreneurial projects for entrepreneurs to choose from, and strengthen follow-up services to promote entrepreneurial success. Increase the assistance for intellectual property rights protection of small and micro enterprises.

  Fifth, innovate the incentive mechanism of fair competition and support the development and income increase of enterprise management personnel.

  (sixteen) improve the incentive mode of state-owned enterprise management personnel. Establish and improve the incentive and restraint mechanism for the heads of state-owned enterprises, implement a differentiated salary distribution mechanism, and reasonably determine the salary level of the heads of state-owned enterprises appointed by the organization according to factors such as enterprise functional orientation and enterprise efficiency. We will accelerate the reform of the professional manager system in state-owned enterprises, implement a market-based salary distribution mechanism for professional managers who are selected by the market, and explore and improve the medium-and long-term incentive mechanism closely linked to performance appraisal in various ways. Promote state-owned enterprise managers to participate in the pilot project of employee stock ownership in mixed ownership enterprises. Piloting the participation of managers of state-owned scientific and technological enterprises in equity and dividend incentives.

  (seventeen) to strengthen the entrepreneurial incentives of private entrepreneurs. Eliminate all kinds of hidden barriers, encourage private enterprises to enter more fields according to law, and support private enterprises to participate in the restructuring and joint venture of municipal state-owned enterprises. Explore the establishment of a negative list of regional or industry market access, clarify the prohibited and restricted items, contents and scope, further refine and clarify the boundaries of government responsibilities, and better promote entrepreneurial innovation. Adhere to the equal protection of property rights in accordance with the law, seriously investigate and deal with violations of the legitimate rights and interests, legitimate business operations and legitimate income of non-public enterprises and individuals, and create a fair, just, transparent and stable environment ruled by law. In strict accordance with the relevant provisions of the state and this Municipality, the property involved shall be sealed up, detained, frozen, kept and disposed of according to law, so as to minimize the impact on the normal production and business activities of the non-public enterprises involved.

  Six, adhere to the combination of employment incentives and guarantee, encourage and guide the difficult groups with the ability to work to get rid of difficulties and increase income.

  (eighteen) to promote accurate industrial assistance. Increase financial support for agriculture, give full play to the role of special funds for low-income groups, and focus on supporting low-income villages and low-income farmers to develop characteristic industries; Explore the implementation of the asset income assistance system, and continue to promote the income increase of low-income farmers and the development of low-income villages. Increase financial support for agriculture. Enterprises and farmers’ professional cooperatives can purchase agricultural products from low-income villages, and low-income village collective economic organizations or farmers’ professional cooperatives and low-income farmers can enjoy policies such as loan interest discount and guarantee fee subsidy according to regulations. Encourage and support enterprises and farmers’ professional cooperatives to build agricultural production bases and processing projects in low-income villages or their towns and villages.

  (nineteen) improve the basic living security mechanism. Implement the minimum wage guarantee system and adjust the minimum wage standard in this Municipality in a timely manner. Improve the minimum living security system, optimize the dynamic adjustment mechanism of the minimum living security standard, and ensure the basic life of families. Establish and improve the basic living security mechanism for enterprises to divert employees. In the process of adjustment, transformation, upgrading and relocation, enterprises in this city should pay social insurance premiums for employees who are not on the job and pay living expenses not less than 70% of the minimum wage in this city. Encourage enterprises to stabilize the employment of employees, and give stable post subsidies to qualified enterprises, the amount of which shall not exceed 50% of the total amount of unemployment insurance premiums actually paid by enterprises and their employees in the previous year.

  (twenty) to stimulate the employment and income of people with difficulties. Carry out job skills training for people with difficulties in working ability to improve their employability. Implement the rural labor transfer employment project, strengthen the docking of post resources and labor resources, and organize targeted and fixed-point recruitment in areas where low-income farmers are concentrated. We will extend the mechanism of placing people with employment difficulties in rural areas, make full use of public welfare posts to place people with employment difficulties in rural areas of this city, and increase farmers’ wage income. The employment incentive policy will be implemented, and the income of low-income applicants and low-income objects who have achieved employment will be reduced according to regulations when the family income is approved. The implementation of the policy of gradual withdrawal of assistance, for the subsistence allowances who have achieved employment and voluntarily declared, if the monthly per capita income of the family is higher than the minimum living standard, they can enjoy the gradual withdrawal of assistance according to regulations.

  (twenty-one) to establish and improve the service system of precision relief policy. Formulate measures for the implementation of social assistance, improve the assistance system for low-income families, improve the methods for determining the economic situation of social assistance families, and form an accurate and stepped assistance model. Implement the medical assistance project, implement the education aid Plan, improve the housing assistance policy, improve the heating assistance measures, strengthen the temporary assistance function, and ensure that people facing specific difficulties get corresponding assistance. We will fully implement the serious illness insurance system for urban and rural residents, improve the serious illness relief policy for urban workers, and moderately tilt to the needy. Actively develop philanthropy and attract more charitable resources to participate in precision assistance.

  Seven, improve the incentive mechanism and welfare system, and fully mobilize the enthusiasm of grassroots cadres.

  (twenty-two) improve the wage distribution policy. In accordance with the overall deployment of the country, combined with the actual situation of this Municipality, we will implement the normal adjustment mechanism of basic wages, improve the subsidy system for township work subsidies, and implement the regional additional subsidy system. Promote the institutionalization of civil servant salary adjustment, and promote the wage income level of civil servants to adapt to the economic and social development and price consumption level of this city.

  (twenty-three) improve the differentiated incentive mechanism. We will improve the performance appraisal system for civil servants. On the basis of year-end performance appraisal, we will implement the peacetime appraisal system for civil servants, and the assessment results will be linked to wages. Promote the implementation of the parallel system of civil servants’ positions and ranks, and give full play to the incentive effect of ranks on grassroots civil servants. Give moral encouragement and material rewards to the staff who have successfully completed the service guarantee task of major events.

  (twenty-four) improve the welfare security system. We will promote the monetization reform of civil servants’ job consumption and welfare benefits, standardize reform subsidies and improve housing security and other related benefits in light of the city’s economic and social development level and the actual situation of cadres, and form a welfare system with monetary benefits as the mainstay and physical benefits as the supplement, so as to realize transparent operation and accept social supervision.

  Eight, strengthen the organization and implementation

  (25) Improve organizational leadership. The establishment of a joint meeting system for deepening the reform of the income distribution system in Beijing will take stimulating the vitality of key groups to increase the income of urban and rural residents as an important part of the joint meeting, strengthen overall coordination, form a joint policy force, and accelerate the relevant work. All districts and relevant departments should take the implementation of the income distribution policy and increase the income of urban and rural residents as an important task, intensify their work, refine policies and measures, and implement precise incentives for key groups. The joint meeting of deepening the reform of the income distribution system should establish a supervision and assessment mechanism, organize special supervision and comprehensive assessment on a regular basis, and ensure that all policies and measures are implemented.

  (twenty-six) improve the monitoring and evaluation. Explore the establishment of personal income and property information system, collect relevant information of residents’ income and property through multiple channels and levels under the premise of ensuring information security and standardized utilization, and use technologies such as big data and cloud computing to innovate income monitoring methods and improve the monitoring level of residents’ income information. Establish a comprehensive evaluation mechanism of macro-economy, relevant policies and micro-data, and evaluate the implementation and effect of relevant policies.

  (twenty-seven) to strengthen the guidance of public opinion. Create a good social environment to encourage income increase and get rich, vigorously carry forward the spirit of hard work and get rich, strengthen the guidance of public opinion in protecting property rights according to law, promoting entrepreneurship and improving people’s livelihood, do a good job in policy interpretation and publicity, and constantly stimulate the enthusiasm, initiative and creativity of all workers.

Jiao Jinmiao, Director of the Provincial Department of Commerce, talks about the ninth CIFIT.

Interview video

  The 9th China (Henan) International Investment and Trade Fair will be held in Zhengzhou from April 20th to 23rd, 2015. CIFIT is the only international economic and trade event approved by the State Council, which plays an important leading role in the economic development of our province. So, what is the preparatory situation of this CIFIT? Who will attend the meeting and what is the scale of the meeting? What activities will be carried out? What are the new features and highlights? With these questions, the provincial government portal invited the deputy secretary-general of the organizing Committee, the director of the office,Henan(Province)Jiao Jinmiao, director of the Provincial Department of Commerce, was a guest in the online interview section of the provincial government portal website to introduce the relevant situation of CIFIT.

  Theme:On the Ninth CIFIT

  Time:On the afternoon of April 15th, 2015 (Wednesday)

  Location:He ‘nan Daily Newspaper Building

  Guest:Henan(Province)Jiao Jinmiao, Director of Provincial Department of Commerce

Interview site

Jiao Jinmiao, Director of Henan Provincial Department of Commerce

  The 9th China (Henan) International Investment and Trade Fair will be held in Zhengzhou from April 20th to 23rd.. What are the highlights of this CIFIT? What activities will be carried out? On April 15th,Jiao Jinmiao, Deputy Secretary-General of the 9th CIFIT Organizing Committee, Director of the Office and Director of the Henan Provincial Department of CommerceBe a guest in the online interview section of the portal website of the provincial government, and answer questions that netizens care about.

  Ten special events will be held.

  Jiao Jinmiao introduced that the main venue of this CIFIT is located in Zhengzhou International Convention and Exhibition Center. The scale of the conference is expected to be around 30,000 people. With the theme of "new normal, new opportunities and new impetus", the main line is attracting investment, and the main content is thematic promotion, industrial docking, project negotiation and exhibition, a platform for exchanges and cooperation between Chinese and foreign merchants will be built, and 10 special activities, exhibitions and docking negotiation activities will be held.

  During the CIFIT, Zhengzhou Convention and Exhibition Center will also hold a special commodity exhibition. It is divided into four exhibition areas: special commodities exhibition area, wedding culture and creativity exhibition area, logistics and e-commerce exhibition area, forum and business negotiation area. This CIFIT special commodity exhibition will highlight the role of trade on the premise of taking investment as the theme.

  The total investment is expected to exceed 200 billion.

  Talking about the current situation of project docking negotiations, Jiao Jinmiao said that an important purpose of holding CIFIT is to negotiate and sign a large number of cooperation projects. In this regard, our governments at all levels and relevant units directly under the provincial government started earlier, and set up a small investment team. Before the Spring Festival this year, we began to go out and invite in to discuss docking cooperation projects. Up to now, a number of projects have been collected to be signed at the conference. The investment fields mainly include equipment manufacturing, cultural tourism, infrastructure, emerging industries, etc., all of which are of relatively high quality and relatively large size. It is estimated that the total investment of the projects signed at the conference will exceed 200 billion yuan. At the same time, the exhibition work is progressing in an orderly manner, with a total exhibition area of more than 50,000 square meters. More than 800 enterprises have confirmed their participation in the commodity exhibition and more than 800 purchasing enterprises have attended the meeting.

  The total scale will reach 30,000.

  Jiao Jinmiao said that compared with the previous eight sessions, this year’s CIFIT is more international, with about 5,000 foreign guests and merchants invited to participate, mainly including international dignitaries, Fortune Global 500 companies, Forbes Global 500 companies, global top 100 companies, well-known multinational companies and corporate executives, heads of international organizations and international industry associations, business associations in Taiwan, Hong Kong and Macao, and senior executives of well-known enterprises. It is estimated that the number of participating merchants will reach about 20,000, and with the participants from Henan Province, the total scale will reach 30,000, which will be the largest CIFIT in Henan Province.

  Focus on emerging industries such as mobile Internet.

  Jiao Jinmiao said that CIFIT is the largest and highest-level international economic and trade event held in Henan Province, and it is an important platform for opening up to the outside world and undertaking industrial transfer. Since 2000, it has been held every other year and has been held for eight consecutive times. It can be said that the effect is very obvious and its influence is growing. It has played an important role in improving the opening level of our province and promoting the economic and social development of Henan Province. It is the first brand of opening up and attracting investment in our province. This CIFIT is very rich in content, including special forums, investment promotion, project negotiation and project signing activities, as well as image display and commodity exhibition trading activities, involving both emerging industrial activities such as Internet, e-commerce, modern logistics and high-end equipment manufacturing, as well as traditional industrial activities, combining investment and trade, and attracting investment and attracting talents. (Reporter Yin Xinyu Huang Liang)

How much of the Japanese whisky you drink is to pay for the marketing cost?

Original Zhou Xueling’s research on going to sea in Yuanchuan

In recent years, the reputation of Japanese whisky has risen. Five years ago, the cheap whisky cost dozens of dollars, but now it costs more than 800 dollars. In 2005, the limited edition Yamazaki sold for $7,000 for 50 years, and in 2018, it was auctioned for $340,000. This increase will make Maotai cry for big brother.

▲ The record-breaking Yamazaki has turned 38 times in 13 years in 50 years.

However, just over a decade ago, Japanese whisky was just a neglected category, and Japanese manufacturers closed down one after another or sold themselves to foreign companies because of unsalable sales. No one expected that there would be today’s grand occasion.

So, is a bottle of Japanese whisky of several thousand dollars an IQ tax? How did it get fired to its current high position? What elements do you need for a wonderful marketing hype?

Let’s start with a conclusion. At this point, the price of Japanese whisky is far more than the drinking value, but it has financial attributes like assets such as houses, stocks and futures. Therefore, the analysis of its speculation path, just like the analysis of all financial assets that can be speculated, cannot be separated from four elements, namely:

A series of unique narratives that are generally accepted,

A handful of dealers with concentrated chips,

A large group of speculative hot money,

And an objective scarcity.

Here, you can pause and think about whether diamonds, Maotai, Bitcoin and school districts have all these four elements, or which one is missing.

Next, we will explain them in order to see how they create the myth of Japanese whiskey one by one.

| Narration

YCCHUHAI

The first is narrative, an infectious narrative can shape people’s cognition, and the unified cognition of a group of people is value. A group of people think that something is valuable, then it is valuable.

And if narrative is to be convincing and interesting, we should start from both rationality and sensibility.

Japanese whisky builds rational cognition by winning prizes. In 2001, a professional whisky magazine in Britain held a wine tasting contest. Among 293 whiskies sent by manufacturers, a whisky from Japan was rated as the first. In the same year, another Japanese whisky also won the gold medal in the internationally renowned liquor competition IWSC.

▲ Japanese whisky is emerging in Europe.

Write down these two test sites. I will take the test later. This is the first time that Japanese whisky beat Scotland on the international stage, and it began to gain the attention of European fans, and in the next 20 years, it continued to win large and small awards.

However, although there are more and more awards, there is a big difference between rational cognition and non-cognition. If there are more, it will be numb. Therefore, it is necessary to rely on perceptual cognition, like multiple dreams in Inception, to implant an idea into people’s hearts with a large number of stories.

The most widely circulated story of Riwei is the magical wooden cask with water.

The barrel used for traditional whisky is oak, which is not available in Japan. Generally, it was imported from North America and Europe. The supply was interrupted during World War II, so we had to look for local substitutes. Finally, we found the water wood in Hokkaido, which seemed to be a last resort at that time, because it was not well sealed, the original wine was easy to leak and volatilize, and the aroma released in the first few years overshadowed the wine, which was very poor. So as soon as the war was over and the supply of oak resumed, the winery immediately put this inferior barrel aside.

Unexpectedly, 20 years later, Riwei became a friend of time. People accidentally opened the wooden barrels of water from the abandoned warehouse and found that the strong taste of the past had become only a faint sandalwood and incense, full of mysterious oriental flavor. This underwater wood has become a unique feature of Japanese whisky.

This counter-attack story was relished by whisky lovers, and the aroma of water chestnut was introduced to Mengxin as the characteristic of Riwei, but I didn’t know that I was just a spreading node of the story.

So these are the means by which Riwei establishes rational and perceptual cognition. The most direct and effective way of rational cognition is to look for authoritative endorsement, and well-known events belong to this link. Perceptual cognition needs to get to the heart of human nature, like the unsuspecting water bucket finally winning. This reversal is just like Maotai’s counterattack from loss to national wine, which is a story that most people like to hear.

In addition, the story will tell you that the water used by Riwei is the mountain spring of Japanese tea ceremony, the brewery is located in the unique terrain and climate of Japan, and the filtering material is bamboo instead of peat.

It is true that these factors will lead to objective differences in taste, but such subtle differences, ordinary people drink, "tasted, but it seems that they have not tasted", and drink after accepting the above emotional narrative, "it is worthy of the taste of sandalwood, temples, bamboo forests and clear springs!"

However, how did this series of infectious narratives form and how did they get their first spread? This is the second element, the banker.

02 | banker

YCCHUHAI

When we say that there are bookmakers in a market, we mean that most of the chips are concentrated in the hands of a few people. Only by controlling most of the chips can the holder ensure that he will not make wedding clothes for others and have the incentive to invest in speculation. Just like De Beers, a diamond giant, is willing to spend a huge amount of advertising money to tell you that "diamonds will last forever" because it once monopolized 85% of the world’s diamond supply.

It is in this situation that Riwei took off. In 2010, there were only nine breweries in Japan, and nine were concentrated in the hands of several companies. Suntory alone accounted for the most famous three, compared with more than 130 in Scotland. Therefore, Japanese companies have the motivation to spread the story of Japanese whisky with great fanfare.

Suntory has brand ambassadors in all parts of the world, and spends nine months every year holding tasting meetings everywhere, telling the stories of mountain springs, climate and bamboo to whisky lovers, collectors and major association media over and over again, so these well-designed narratives can be spread all over the world.

If this example is not direct enough, then look back at this picture.

The third wine comes from the legendary distillery in Japan, Karuizawa. The distillery was shut down in 2000, but it left more than 300 barrels in stock. Since 2011, it has frequently appeared in the auction market, and in 2020, it was auctioned for 430,000 US dollars a bottle.

Then why did the cocktail party that had been shut down before suddenly spread all over Europe? Because the publisher of the magazine (the first one) that first recommended Japanese whiskey, in 2011, all the stocks of Karuizawa were sold, and Amway this wine began to spread to the European whisky circle.

This shows that Japanese whisky has long had enough gimmicks and strength, and there have long been people who know how to appreciate it and promote it, but it was not until this person became a banker that he was motivated to promote it for Karuizawa.

To sum up, around 2010, the domestic production of Japanese whisky was monopolized by several enterprises, and the overseas inventory was monopolized by one company, and the chips were quite concentrated. This represents that Riwei is a market with a bookmaker, so the internal motivation of story-telling speculation was found.

However, it is not enough to have a banker in a market. Only when a third party responds to your hype with real money can we prove to the spectators that this is not a banker’s entertainment, and we can really revitalize this market, attract more funds and form a snowball-like growth.

This third party, usually in the stock market, is called hot money.

03 | Hot money

YCCHUHAI

Japanese whisky has ushered in a number of professional hot money, the most representative of which is a private equity fund called Platinum Whiskey Investment Fund.

▲ When the fund is issued, promote the increase of whisky after 2011.

Specializing in such assets as single malt whisky. This fund was established in 2014, and in the following seven years, the annualized rate of return was 17%, which was as good as Kun Kun, who everyone loved.

One of the most profitable assets is 300 bottles of karuizawa aged for 30 years, and made a net profit of 300% after three years.

This is the continuation of the previous one. The hot money took the goods from the banker and responded to the banker’s shouting with real money. At the same time, the story of earning three times in three years has become another signboard, attracting more funds to concentrate in this market, forming a phenomenon that the more the price rises, the more the market buys it.

Of course, with stories, bookmakers and hot money, you can really hype up a myth of soaring in a short time, but it has been ten years since Japanese whisky emerged, and there must be a real factor supporting its price for a long time, and this is the last point we want to talk about, scarcity.

04 | scarcity

YCCHUHAI

Scarcity is the reason why buyers are willing to advance wave after wave to receive goods, and it is also the premise that hot money is willing to help bookmakers earn money, because no one wants to spend a lot of money to buy a rare baby, and it turns out that there is a steady supply of everything in the market.

Japanese whisky, on the other hand, has an objective guarantee in terms of scarcity, because the upper limit of annual wine production is determined by history.

For example, Yamazaki’s 18-year-old wine refers to the wine that has matured for more than 18 years, so the upper limit of the annual wine produced now depends on how much wine was brewed in the winery more than ten years or even decades ago. The previous 12 to 40 years, that is, from the 1980s to 2010, coincided with a whole period of Japanese whisky industry trough.

In Japan, the consumption of spirits basically consists of shochu and whisky. Before the 1980s, whisky was a symbol of successful professionals in Japan, while shochu was considered as a drink for the bottom of society. However, in the early 1980s, shochu was marketed to young people, and the low-end label was packaged as "Drinking shochu is a rebellion against the stereotype of the older generation", which occupied the minds of young consumers and made the sales of Japanese whisky drop by 15% for the first time in two years.

▲ The shipments of shochu and whisky reversed in the early 1980s.

The second blow came from scotch whisky. In the late 1980s, the European Commission started tariff negotiations with Japan, and Britain, a powerful country, first considered its own whisky export, which pushed Japan to significantly reduce the tariff on scotch whisky, making Japan lose its cost performance. When the new tariff was implemented in 1989, the sales of scotch whisky in Japan soared by 56%, while the sales of Japanese whisky were cut by half in five years.

The third blow came in the 1990s, when Japan’s economy was in decline for 10 years, followed by 20 years and 30 years … Anyway, the office workers waving 10,000 yen taxis on the streets of Tokyo never recovered, and they were just the key customers of whisky.

Therefore, Japanese whisky was first severely attacked by soju and Solvay, and then experienced the low tide of consumption of the core audience. In the case of shrinking market year after year, any Japanese winery had to reduce its production. That’s why Karuizawa, which had great potential in 2000, had to be shut down, and why there were only nine whisky breweries left in Japan by 2010, showing the monopoly pattern mentioned above. Er, is it closed?

05 | epilogue

YCCHUHAI

So, after all, we string together four elements: the value of Japanese whisky comes from market consensus, and the establishment of market consensus depends on a series of infectious narratives. The design and promotion of these narratives need the banker, and the banker needs the hot money to carry the sedan chair to tell the story, and the hot money is willing to enter the market because of the objective scarcity of this asset.

But it is hard to say whether this logic can continue in the future.

Around 2016, the surge in Japanese whisky exports stimulated the old wineries to put into production and the new wineries to enter. By 2020, the Japanese prestige factory has more than doubled, and the supply and demand relationship in the next five years and ten years is not optimistic even for the sellers themselves, like the whisky fund mentioned earlier. It was liquidated in September last year.

What’s more, whether it is because of the recognition of the so-called exquisite and elegant taste of Riwei, or because of its increase in the auction market, people are scrambling to pursue Japanese whisky, which is essentially based on a constructed dream. Luxury goods are a business selling dreams, which makes buyers think that tasting Japanese whisky is to feel exquisite Japanese culture, experience elegant life and have the possibility of getting rich overnight.

However, in the epidemic that lasted for two years, the global GDP growth rate fell to the bottom. As a result, 100 million people have fallen into extreme poverty, but the net assets of global billionaires have increased by 3.6 trillion euros with the monetary easing of various countries, and the gap between the rich and the poor has widened rapidly.

▲ "Billionaires’ wealth ratio surged during the epidemic"

The last time the same situation happened was in the United States in the 1990s. After the Gini coefficient soared to 0.43, only a quarter of the people in the United States in 1996 believed that life would be better in the future, and the consciousness of rational consumption recovered accordingly. The number of rich careerists on which the luxury goods industry depends has been greatly reduced, so it has been greatly affected.

▲ In the early 1990s, the polarization between the rich and the poor in the United States was sharp.

Then, when this round of economic recession and the tide of widening gap between the rich and the poor are reopened, who should luxury goods sell their dreams to? Can Japanese whisky piled up by dreams continue the myth of growth?

▲▲▲▲▲

Author/Zhou Xueling

This is the 187th original content of Yuanchuan’s research on going to sea.

Original title: "How much Japanese whisky do you drink to pay for marketing costs? 》

Read the original text

Heroes go home!

  With the gradual improvement of the epidemic prevention and control situation, 42,322 medical staff from all over the country who have completed the medical assistance task will leave Wuhan in batches. On March 17th, 3675 people from 41 national medical teams set foot on the return journey.

  The epidemic situation continued to improve, and the hero returned home triumphantly.

  Among them, including the "white guards" from central enterprises.

  Hospitals affiliated to 13 central enterprises, such as General Technology Group, China Resources Group and Sinopharm Group, actively responded to the call and successively dispatched more than 500 medical staff from all over the country to help Hubei. Tens of thousands of medical staff in hospitals affiliated to 17 central enterprises joined the battle on the spot, and started a blocking war for epidemic prevention and control.

  Recently, some of them have finished fighting, evacuated in an orderly way and set foot on their way home.

  They turned and left, leaving a touching battle story.

  On March 10th, Wuchang Fangcang Hospital officially closed its cabin. Seven "Mobile Hospital" equipment support team members from Suzhou Jiangnan Company, a subsidiary of China Aerospace Science and Technology, who went to Wuhan with the National Emergency Medical Rescue Team a month ago, are ready to close the cabin and go home!

  The equipment support team of "Mobile Hospital" from China Aerospace Science and Technology Industry and the medical staff of Huashan Hospital affiliated to Fudan University took a group photo in front of Wuchang Fangcang Hospital.

  Over the years, "Mobile Hospital" has successively participated in the anti-SARS action in 2003, the annual epidemic prevention, disinfection, flood control and waterlogging prevention tasks of disease control and other systems, and ensured the rescue tasks of major natural disasters such as Wenchuan earthquake, Yushu earthquake, Zhouqu mudslide and Guizhou landslide.

  In this fight against the epidemic, the "mobile hospital", as the core equipment of the local cabin hospital, has effectively guaranteed Huashan Hospital to take nearly 450 patients with DR (mobile radiography machine) and 438 blood samples. "P2+" mobile biological laboratory, negative pressure surgical emergency shelter and other equipment have also played a great role in the continuous fight against the epidemic.

  The national emergency medical rescue teams of 20 provinces, autonomous regions and municipalities in Wuhan are all equipped with "mobile hospital" equipment developed and produced by Suzhou Jiangnan Company, so the work of ensuring team members must be on standby 24 hours a day, and the internal shift system is implemented to ensure all-weather support. Because there is also a high risk of virus infection when the equipment is overhauled and debugged in the front line of epidemic prevention and control, the security team members must also wear protective clothing to work. They are worried about the shortage of materials, so every time they go in, they are guaranteed to finish the work as much as possible.

  On February 14, heavy snow fell suddenly in Wuhan, ensuring that the team members urgently carried out snow removal for the tent.

  Support team member Bian Hengzhi is checking the equipment.

  On March 17th, 20 medical staff from the General Medical Aid Hubei Medical Team under the Aviation Industry and General Technology Group set off from Wuhan for their return trip.

  The 20 medical staff evacuated this time came from Chengfei Hospital and 363 Hospital of Aviation Industry General Medical respectively, and all of them arrived safely in Meishan, Sichuan Province, and joined with 11 members of the medical team of Aviation Industry Tibet Aid Area for centralized isolation. According to the plan, 14 medical staff will be evacuated and returned in batches in the near future, and the remaining 50 will continue to support the war epidemic in Hubei as required.

  General Medical Chengfei Hospital supports the medical staff of Wuhan Hanyang Shelter Hospital.

  General Medical Chengdu 363 Hospital supports Wuhan Hanyang Shelter Hospital medical staff to take a group photo.

  The 20 medical staff who left Han earlier rushed to Hubei with the medical team of Sichuan Province to support Wuhan Hanyang Shelter Hospital, and worked with more than 800 medical team members from Sichuan, Fujian, Shandong, Hebei and other places to carry out medical treatment. A total of 1028 patients were treated. After Wuhan Hanyang Shelter Hospital closed its cabin, after a short break, they went to hospitals in COVID-19 to start new battles until they were evacuated.

  On March 13th, 25 medical staff from the Second Hospital of WISCO, a subsidiary of China Resources Medical, supported the Fangcang Hospital of the Party School of the Provincial Party Committee. After completing the treatment of COVID-19 patients, they ended the isolation period and returned to the Second Hospital of WISCO smoothly.

  On February 11th, 25 medical staff rushed to Fangcang Hospital and actively participated in the first-line treatment of patients in the fight against the epidemic. After more than 20 days of persistence, they finally got the exciting moment of "taking a break"! Brave soldiers in white took off their protective clothing and laughed like children.

  Director Zhang Yi, the team leader, said that despite the hard work, everyone’s fighting spirit was high, and their sense of mission in their hearts enabled them to overcome many difficulties until they came back victorious. Everyone is ready to throw themselves into a new battlefield at any time.

  They bid farewell to their comrades-in-arms and gained precious brotherhood.

  On the day of parting, it is happiness, sadness, gratitude and deep friendship.

  Hu Yucheng and Ye Tao of the medical team service guarantee class of China Resources Medical Group wrote such a letter:

  Looking at the photos you sent back from the ward, thick protective clothing, soaked clothes, foggy goggles and cracked hands, I was very moved, and at the same time, I was more distressed and admired for you. Whenever you are asked what lovely people want to eat and what they need, they always get the same answer: "The food is very good, there is no need, you have taken good care of it, you have taken the trouble, thank you." I was both happy and sad when I suddenly received the news that you were leaving. Happily, you brave people won this tough battle, and finally you can go home and reunite with your family. But so many days together, your silent efforts and your careful care not only warmed me, but also the Qingshan Mountain in Wuhan. In the spring of Wuhan in 2020, the most beautiful thing is not cherry blossoms, but you, you from Beijing and Xuzhou. Before you leave, I want to write with the child’s pen: Have a safe trip, I will wait for you in Qingshan!

  Their agreement to escort the hero to the spring

  "Heroes who are heading against the wind, when you return safely, we will take you home!"

  For civil aviation central enterprises, this is the day when they fulfill the agreement.

  On March 17th, Air China sent two chartered planes to Wuhan to escort angels in white home. Flight CA044 and flight CA042 arrived in Chengdu at 17: 10 and 17: 49 Beijing time respectively.

  At Wuhan Tianhe Airport, medical teams from all over the country arrived one after another. In order to express Hubei people’s gratitude to the soldiers in white, Air China guaranteed flights according to VVIP level.

  At an altitude of 10,000 meters, the captain of flight CA044 expressed the respect of Air China people for the soldiers in white:

  Finally, it’s time to take you home! Great respect, no honor! I remember that on New Year’s Day, the day of family reunion, you became the first group of brave retrograde people. When we said goodbye to the cabin, we agreed together: Come on in Wuhan and come back safely! The mask covers your face, but it can’t cover your firm eyes. I don’t know your name, but I know you are angels in white. In that battlefield without smoke, you hold up the weight of life with love and responsibility. Your brave March has inspired us to make every ‘ Flights to spring ’ Take off and land safely. Rescuing charter flights again and again is the continuation of hope, and flying safely again and again is the beginning of victory. On the days and nights of temporary separation, Air China has been caring about you and looking forward to your return. Today we finally wait for you to come home safely. Ten thousand meters high, spring flowers are in full bloom. At today’s unforgettable moment, let’s shout together: Come on, China!

  When the captain broadcast in Sichuan dialect at the end, the whole cabin was warmly applauded, which was not only for the patients who were not afraid of the disease, but also for the country they loved, as well as for themselves and their companions who had worked hard for Wuhan.

  Sent flowers and respects to every victorious angels in white.

  On March 17th, China Eastern Airlines carried out the first batch of six return charter flights, and took back 681 medical aid workers from Jiangsu, Gansu and Qinghai.

  All the crew members of China Eastern Airlines greeted the heroes boarding the plane with excitement. Every bow, every mask with a smiling face, every love with both hands and every concerned eye contact are full of excitement and peace of mind, representing deep emotion, gratitude and tribute.

  Weibo, the official of China Eastern Airlines, specially issued a special "commemorative boarding pass" to welcome the anti-epidemic heroes to go home. He took off from the hero’s city, rewarded them with "kindness and kindness" and returned home with the good wishes of "I only hope that the years will be safe and enjoy a good time together". This is the most sincere thanks and the highest tribute to angels in white who fought against the epidemic and protected the mountains and rivers.

  In the on-board broadcast, the captain said:

  Over the past month or so, Chinese has walked out of the dark moment of the epidemic with the efficiency and speed that attracted worldwide attention, and ushered in a bright and vibrant spring. I can fulfill the agreement and pick you up when Xinglin is warm in spring. Please allow us, on behalf of all the staff of China Eastern Airlines, to sincerely thank you! Thanks to you, the mountains and rivers are safe! Pay tribute to every anti-epidemic hero who guards his life

  According to the plan, on March 18th, China Eastern Airlines will return to Xi ‘an and Hefei respectively with the third batch of medical teams from Shaanxi Province, 170 medical teams from traditional Chinese medicine and 137 medical teams from the First Affiliated Hospital of Anhui Medical University.

  At 16:49 on March 17th, flight CZ5242 of China Southern Airlines took off from Wuhan to Urumqi with 176 medical team members from Xinjiang who rushed to Hubei. This is the first chartered flight of China Southern Airlines to transport the medical team from Hubei Province.

  The 176 medical staff from Xinjiang who rushed to Hubei on this flight came from the second batch of medical teams from Xinjiang Uygur Autonomous Region and the first batch of medical teams from Xinjiang Production and Construction Corps. They are also called "the farthest medical team in China". During the rush to help Hubei, they focused on the treatment of patients in Wuhan Dongxihu Fangcang Hospital.

  China Southern Airlines set up a "special check-in counter for medical aid team members in Hubei" at the check-in site to ensure the safety and order of medical staff leaving Hong Kong. "Thank you for everything you have done for Wuhan! Thanks a lot! Today we are very happy to send you home! " At the boarding gate, the staff of China Southern Airlines also sent small gifts and sincere words to the medical team members, paying tribute to the Xinjiang medical staff who rushed to Hubei.

  On the tarmac, the staff of China Southern Airlines pulled up the tribute banner.

  China Aviation Oil Wuhan Aviation Gas Station is ready to go all out to ensure the safe fuel supply of 16 medical charter flights. After refueling, the plane refueling crew stood at attention and watched the medical staff boarding the plane on the covered bridge, filled with unspeakable gratitude for the "epidemic" in the past 50 days.

  China TravelSky Hubei Kaiya conducted a comprehensive test on the network, departure hardware and security inspection system in advance, and set up a test flight to cooperate with Wuhan Tianhe Airport to conduct a full-process test on the return of medical staff. From 17th, the medical personnel assisting Hubei will be evacuated in batches, and Hubei Kaiya will continue to carry out first-line operation and maintenance at Wuhan Tianhe Airport to ensure the smooth return of angels in white.

  Thank you for fighting for your compatriots. Pay tribute to the hero and have a safe journey.

Following this list, punching cards is the most popular Huaiyang cuisine!

  Hosted by Yangzhou Municipal Bureau of Culture, Radio, Film and Tourism, Yangzhou Municipal Committee’s Network Information Office, Yangzhou Intangible Heritage Protection Center and Yangzhou Cooking and Catering Industry Association, the results of the most popular Huaiyang cuisine selection in 2023 were released. After nearly one month’s online voting, the top ten most popular Huaiyang cuisine and the top ten most popular Huaiyang cuisine were finally selected.

  Ten Most Popular Huaiyang Cuisine

  [Ruyi Liangjuan]

  Yangzhou traditional dim sum, milled glutinous rice flour, rice flour mixed with sugar, oil, sweet-scented osmanthus sauce and cocoa powder, is made into thick paste with cold water. White and brown flour are pasted into a plate, steamed in a cage, and then the two dough sheets are folded together and rolled to form a desirable shape, and then cut into small pieces with a knife and served on a plate. The finished product has a beautiful meaning and a soft taste.

  Yechun

  Address: No.8 Fengle Shangjie, Hanjiang District, Yangzhou

  [Wangchao’s secret recipe for breast beef]

  The finished dish is atmospheric in shape, beautiful in shape and bright in color, and it is a banquet dish with distinctive characteristics in Huaiyang. The taste is crisp, rotten and soft, and the meat is rich.

  Wangchao building

  Address: No.116, Canal West Road, Qujiang Street, Guangling District, Yangzhou

  [Bright Moon Chrysanthemum Cup]

  The soup is clear, tofu is like chrysanthemum, pigeon eggs are like moon, and the artistic conception is far away. The dishes are elegant in color, which embodies the exquisite knife work, superb soup hanging skills and the aesthetic temperament of literati dishes.

  Jujin building

  Address: No.2-1 Niansiqiao Road, Hanjiang District, Yangzhou

  【 Sweet gourd duck 】

  Use the whole duck deboning technique to remove the duck bones, and keep the duck skin intact. Eight kinds of fillings (different cuisines have different fillings) were brewed in the belly of duck, and made into gourd shape by seiko. The duck meat is fresh and tender, the stuffing is glutinous and scattered, and the taste is salty, fresh and mellow.

  Yechun

  Address: No.8 Fengle Shangjie, Hanjiang District, Yangzhou

  "Fish, sheep and crab are three fresh"

  The combination of fish and sheep into fresh characters, together with lake crab’s fat and top soup hanging skills, highlights the original flavor of the ingredients, ingenuity everywhere, and lack of craftsmanship.

  Jujin building

  Address: No.2-1 Niansiqiao Road, Hanjiang District, Yangzhou

  [Fried soft pockets]

  Fried soft pockets in Huaiyang is a very famous dish in Huaiyang cuisine. The main ingredient is Monopterus albus, which is cooked from its loin. The meat of Monopterus albus is very tender, delicious and unique. Because chopsticks are picked up, both ends of eel meat hang down, just like the belt of Chinese-style chest covering worn by the ancients, so it is named soft pocket. This dish requires pepper and garlic to be fragrant, hot, spicy, fresh and fragrant, and it is a happy dish that is suitable for both wine and rice.

  Dishes store west zone branch

  Address: No.395-No.2 Wenchang West Road, Hanjiang District, Yangzhou

  [Yangzhou fried rice with Vince tofu]

  Yangzhou fried rice is one of the most famous dishes in the world with Chinese flavor. The common Yangzhou fried rice is called Sanxiang broken gold rice, also known as assorted fried rice. Wensi Tofu is the representative dish of swordsmanship in Huaiyang cuisine. A piece of lactone tofu is cut into intricate threads with a knife, and the chef in Yangzhou’s three knives is skillful.

  China Huaiyang Cuisine Culture Museum

  Address: No.22 Kangshan Street, Guangling District, Yangzhou

  【 Crab-filled quicksand osmanthus fish 】

  Filling crab and quicksand osmanthus fish, instead of filling yellow croaker with soup, the main dish in the Manchu-Han banquet, is made of crab yellow and mandarin fish from local gaoyou lake. This dish looks simple in appearance, but there is dried Kun in the belly of the fish. The cooking technique is exquisite, so that the fish can be cleaned and boned without breaking. When the soup is filled in the belly, the fish is fresh, fragrant and smooth, and when dipped in golden soup, the flavor is cubic.

  Jiangnan yipin wucai world branch

  Address: F4, Colorful World Life Plaza, No.8 Jinghuacheng Road, Hanjiang District, Yangzhou

  "Emerald Peony Shrimp Ball"

  The main ingredient is shrimp, the ingredient is spinach juice, and the seasoning is salt, starch, cooking wine, chicken soup and so on. The color is bright and crystal clear, green and transparent, and the color is like jade, hence the name. Peel the big shrimps with cash, quickly size them after peeling, and lock the moisture to ensure the crisp and refreshing taste. The ingredients and seasonings of this dish are simple and healthy, which is in line with the current trend of light diet and health care.

  Guanglingyan

  Address: No.8 Guangling Road, Dongguan Street, Guangling District, Yangzhou

  "Braised pork intestines with garlic"

  A special dish with a strong local flavor. Its garlic rake glutinous, fat sausage red and bright color, rich flavor. Taste: salty, spicy and unique.

  Wangchao building

  Address: No.116, Canal West Road, Qujiang Street, Guangling District, Yangzhou

  Ten Best Popular Huaiyang Cuisine

  [Emerald Shaomai]

  Yangzhou dim sum, one of the two must-haves, is as beautiful as jade, looks like a vase, is exquisite and lovely, and is famous for its sweet oil and moist fragrance. This famous point is green and worn with broken red. The taste is gentle and tender, moist and delicate. The taste is fresh and elegant, and the flavor is meaningful.

  Fuchun

  Address: No.35 Desheng Bridge, Guangling District, Yangzhou

  [Braised eel tube with green onion and red sauce]

  The eel is boned, peeled with a spatula, the yam is fried in an oil pan and shaped, and the scallion is fried and braised with scallion sauce. Characteristics of the dish: rich in nutrition, tender and delicious, and rich in juice.

  City cuiyuan

  Address: No.459 Wenchang Middle Road, Guangling District, Yangzhou

  "Boiled shredded crab powder"

  Known as a famous dish in East Asia, it is also one of the representative works of Huaiyang cuisine, also known as boiled dried silk. This is a semi-soup dish, with white dried silk, orange soup color, smooth and elastic taste, strong, fresh and mellow taste.

  Fuchun

  Address: No.35 Desheng Bridge, Guangling District, Yangzhou

  "Pearl fish stewed fish face"

  It shows that the bonesetter of Huaiyang cuisine has changed the taste and shape on the basis of the traditional famous dish "Braised Silver Carp Head", and the innovation of raw material forming has enriched the forms and production methods.

  Yangzhou banquet

  Address: No.48, changchun road, Hanjiang District, Yangzhou

  [Golden Soup Fish Lion Head]

  Stewed lion’s head is the first famous dish in Huaiyang. On the basis of traditional lion’s head, the golden soup squid lion’s head inherits the traditional skills, adds diced squid, and is served with specially boiled golden soup. It has both form and spirit, and tastes fresh and tender, which is more in line with modern people’s nutritional pursuit and eating habits.

  China Huaiyang Cuisine Culture Museum

  Address: No.22 Kangshan Street, Guangling District, Yangzhou

  "Nourishing lamb chops pot"

  "The meat is tender, not fishy or fishy", each piece is fat and thin, the lean part is soft and tender, and the fat is sandwiched between muscles, trembling. Between the teeth, it is soft and rotten, and there is no lack of tendons. The fullness and milk fragrance sweep through the mouth.

  Ershisiqiao hotel

  Address: No.486, Yangzijiang North Road, Hanjiang District, Yangzhou

  [Yangzhou salted goose]

  Yangzhou salted goose is a food business card of Yangzhou, a representative pot-stewed flavor, and also a common flavor feature for people to accompany wine and banquets on the table. It uses a rural earthen stove, a round wooden barrel with a closed mouth, old bittern prepared by ancestors, and all kinds of seasonings to put into the pot. When the goose is put into the pot, it must be discharged vertically and the lid must be tightly covered. After the fire boils, simmer it. The food is crisp and mellow, and it is suitable for both wine and rice.

  Xishilou

  Address: No.158, Hanjiang Middle Road, Hanjiang District, Yangzhou

  "Braised donkey with kumquat"

  Nourishing dishes in winter, the donkey meat is delicious and tender, and kumquat is sweet and sweet. Donkey gizzard is not a common ingredient in Huaiyang, but using Huaiyang braised technique to make donkey meat pot reflects the characteristics of Huaiyang cuisine.

  Xiangyuan

  Address: No.451-1, Yangzijiang North Road, Hanjiang District, Yangzhou

  [Three sets of ducks]

  Three sets of ducks, a traditional classic dish in Huaiyang, is a representative dish that embodies Huaiyang’s deboning work. Its appearance is strange and elegant. It is also called Qi Za Tang, because domestic ducks are used to cover Ma Duck and Ma Duck to cover pigeons, and one duck has three heads and one soup has seven flavors.

  The domestic duck meat is fat, the wild duck meat is thin, the pigeon meat is tender, steamed into a dish, the soup is fresh, and the flavors are compound and complement each other. Eating from the outer layer to the inner layer, the more tender you eat, the more fresh you eat, and there are endless wonders.

  Ershisiqiao hotel

  Address: No.486, Yangzijiang North Road, Hanjiang District, Yangzhou

  "Pine crab crab powder tofu"

  Crab powder tofu is a traditional famous dish in the south of the Yangtze River. It tastes delicious, tender and refreshing, while pine crab meat is sweet, which increases the taste level of crab powder tofu, and you can chew sweet crab meat in salty and fresh food.

  Shangri-La Hotel

  Address: No.472 Wenchang West Road, Hanjiang District, Yangzhou

 

Expert: Mycoplasma pneumoniae, Covid-19 and influenza virus have similar symptoms. It is recommended to confirm the etiology before taking the medicine.

  CCTV News:On November 13th, the National Health and Wellness Commission held a press conference on the prevention and treatment of respiratory diseases in winter. Tong Zhaohui, director of the Beijing Institute of Respiratory Diseases, said that Mycoplasma pneumoniae is one of the common respiratory pathogens. According to our country’s 2016 China community-acquired pneumonia guidelines and relevant data monitoring, Mycoplasma pneumoniae is one of the important causes of community-acquired pneumonia in China, with high incidence in autumn and winter every year, and children and adolescents are susceptible. Mycoplasma pneumoniae is mainly transmitted through respiratory droplets, so without protection, in densely populated places, such as kindergartens and schools, it will lead to concentrated outbreaks. It is also common for family members to be infected with mycoplasma.

Tong Zhaohui said,The detection rate of mycoplasma nucleic acid in adults and children was 5.59% and 40.34% recently. 29.67% of adults and 4.94% of children were positive for influenza antigen. Therefore, acute respiratory infection is a common respiratory disease, and the symptoms caused by mycoplasma pneumoniae, Covid-19 and influenza virus are similar, so the etiological diagnosis can be confirmed by antigen and nucleic acid detection. Therefore, it is recommended that you use drugs after confirming the etiology, rather than relying on guessing drug abuse.

Russian media: Putin has secretly divorced and will marry the Olympic rhythmic gymnastics champion


  


    Putin and lyudmila met in 1980, when lyudmila was a flight attendant of Kaliningrad United Airlines, and he was already working in the KGB, but it was a long time before lyudmila knew. On July 28th, 1983, 31-year-old Putin and 25-year-old lyudmila held a simple wedding in the "floating boat" restaurant of a cruise ship in neva river. After marriage, they have two lovely daughters.


  


    Putin and his wife lyudmila are at the Great Wall.


  "There will be a wedding on June 15th."


    According to reports, in fact, the "scandal" between Putin and Kabayeva has been circulating among Russian people for some time, but it was not exposed by Russian media such as Moscow Reporter until a few days ago. It is not clear when Putin and Kabayeva started this "secret love affair". However, a Russian website claimed that not long ago, witnesses saw Putin and Kabayeva kissing in a high-end restaurant in Moscow. Obviously, the feelings between the two sides have reached a very deep level.


    According to Moscow Reporter, Putin will hold a grand wedding on June 15th to formally marry Kabayeva. At that time, Putin was already the Russian Prime Minister. It is said that the wedding venue will be in Putin’s hometown of St. Petersburg, and the whole wedding will be extremely luxurious. According to a source from a wedding planning company in St. Petersburg, the details of the wedding have not yet been determined, and the company is vying for the hosting contract for this wedding.


    On April 15th, Moscow Reporter conducted an exclusive interview with Marat Kabayev, Putin’s "future father-in-law" and Kabayeva’s father. Kabayev said that he didn’t know that his daughter was going to marry Putin, but if the news was true, he would be very happy to agree to the marriage. Kabayev said happily, "If Alina wants to marry Putin, it will be a very good thing, and I will only feel very happy. But Putin must know that he has to handle this matter very carefully. "


    At the same time, many members of the State Duma are also surprised by the rumors. On 15th, Khorkina, a close friend of Kabayeva, a Russian "gymnastics queen" and Olympic champion, and now a member of the State Duma, was surprised to say that she had never heard of Kabayeva’s intention to marry Putin before: "I don’t know anything, although Alina and I are best friends." (Kang Juan China Daily feature)

Editor: Li Xingchi

Qingdao Passat is offering a discount, the latest offer is 159,900! limited in number

[car home Qingdao Preferential Promotion Channel] Recently, a preferential promotion was held in Qingdao market, with a maximum discount of 17,000 yuan. During the event, Passat’s minimum starting price was 159,900 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

青岛帕萨特正在优惠,最新报价15.99万!数量有限

Passat’s exterior design combines elegance and dynamism. The front face is designed in a Volkswagen family style, and the large air intake grille echoes the sharp LED headlights, creating a strong visual impact. The body lines are smooth, and the waistline runs through the whole body, drawing a steady and dynamic outline. The overall style is atmospheric and exquisite, which meets the dual needs of business and home use.

青岛帕萨特正在优惠,最新报价15.99万!数量有限

Passat’s body size is 4948mm long, 1836mm wide, 1469mm high and the wheelbase is 2871mm, providing a spacious and comfortable seating space. The side lines of the car are smooth and dynamic, and the combination of the front tread of 1584mm and the rear tread of 1570mm makes the car more stable when driving. Equipped with 18-inch aluminum alloy wheels, tyre size is 235/45 R18, showing an elegant sports style.

青岛帕萨特正在优惠,最新报价15.99万!数量有限

Passat’s interior design is simple without losing the atmosphere. The center console adopts a symmetrical layout and is equipped with an 8-inch central control screen for smooth operation. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, and has a comfortable grip. The seat is made of imitation leather, and the main and auxiliary seats are equipped with front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), with heating and ventilation functions, providing a good riding experience for drivers and passengers. In addition, the car is equipped with USB and Type-C interfaces to facilitate passenger charging and data transmission. The rear seats can be laid down in proportion, which increases the flexibility of storage space.

青岛帕萨特正在优惠,最新报价15.99万!数量有限

Passat is equipped with a 2.0T turbocharged engine with 186 horsepower and 137kW maximum power, and the peak torque can reach 320 N m.. The matched 7-speed wet dual-clutch gearbox makes the power transmission smoother and the driving experience better.

The owner of car home said that his appearance was an important reason for choosing Passat. He believes that Passat’s styling is stable and stylish, and the body lines are smooth and natural, and the transition from the front to the rear is very harmonious. Whether it is the classic horizontal chrome grille or the starry front face, it makes people feel exquisite and atmospheric. The design of LED headlight group is sharp, and the effect is cool after lighting. The penetrating taillights at the rear of the car are even more beautiful after lighting at night, which increases the recognition and sense of technology of the vehicle.

Open a new era: comparison of new and old models of SAIC Volkswagen Passat

"If you own it, you are not afraid to travel all over the world". Since SAIC Volkswagen officially introduced Passat B5 and named it Passat in 2000, it has been firmly in the dominance of mid-to high-end cars. On September 10th, SAIC Volkswagen brought us the 2025 Passat Pro, which not only adopted a younger model, but also caught up with the mainstream in terms of configuration and intelligence. So what changes will the new car have compared with the previous generation? What surprises can it bring to consumers?

The above manufacturer’s guide price only represents the price on September 13, 2024. If there is any change, please take official website as the standard.

The 2025 SAIC Volkswagen Passat Pro launched a total of six models, the starting price increased by 18,000 yuan compared with the old models, and the top price was 16,600 yuan more expensive. In terms of the number of models, the new car only launched 6 models, which was 5 fewer than the old models. In order to make a more intuitive comparison, we chose two models with similar prices for comparison, so that we can more intuitively see the specific differences between the new and old models in configuration. Although the price difference between the two is 16,600 yuan, combined with the limited price of the new car, its price reaches 223,900 yuan, and the final price difference is only 600 yuan.

Appearance: Young and fashionable to meet the market demand.

As a brand-new model, Passat Pro has made many adjustments in appearance, but it still retains the double front face design for consumers to choose from. The two models we selected this time are both Star Edition. First of all, the most obvious change in the front of the car is that the new model cancels the front grille on the old model and replaces it with a huge black front surround below, highlighting the sense of fashion. At the same time, it is also equipped with a similar through-type light group and the LOGO supports lighting, which has higher recognition.

The external configuration of the new model is not much different from that of the old model, but it only adds optional opportunities. For example, sports style kit, Bluetooth key and remote start function can be selected by consumers as needed.

In terms of body size, the length, width and height of the new model are increased by 58mm, 14mm and 20mm, which is larger than that of the old model, but the wheelbase of both models is 2871 mm. In terms of rim style, the new model adopts a 19-inch blackened five-spoke rim, while the old model adopts an 18-inch cyclone rim. The former is simpler, more fashionable and has outstanding visual effects. The latter pays more attention to sports and has its own characteristics.

The most obvious change in the rear of the car is that the rear enclosure of the new model is decorated with diamonds, and the exhaust decoration with two sides at the rear is cancelled. The taillights support six kinds of welcome animation lighting effects, which is more ceremonial. At the same time, the new model cancels the 380TSI logo on the old model and replaces it with the black "Pro" English letter, highlighting its special identity.

Interior: Simple design is more scientific and technological.

The interior of the new model adopts a simpler design, and the physical buttons on the old model are cancelled. The functional operation can be realized by waking up the voice assistant or manipulating the central control panel. At the same time, the all-LCD instrument panel and central control panel have also been replaced by suspended design from the previous embedded ones, and a new passenger entertainment screen has been added, which has created a sense of science and technology in the car. In addition, the new model adopts the rotary electronic gear shifting structure. Compared with the mechanical gear shifting structure of the old model, it has the advantages of more convenient operation and more storage space for the center console area.

In addition to the younger and more fashionable interior, the internal configuration of the new model has also been upgraded, adding a lot of popular configurations. Such as dual-zone voice wake-up recognition, visible-to-talk, second-row seat backrest adjustment, fragrance device in the car, etc., to improve the convenience of the car. At the same time, on the basis of the old model, ventilation, massage and headrest speaker functions are added to the second row seats of the new model, and the indoor ambient light is upgraded to 30 colors, further improving the comfort experience.

Power: the previous generation powertrain is used.

The power systems of the two comparison models are consistent, and both adopt the combination of 2.0T engine and 7-speed wet dual-clutch gearbox. Among them, the maximum power of the engine is 162kW and the maximum torque is 350 N m. However, the WLTC comprehensive fuel consumption of the new model is slightly lower than that of the old model.

Space: performance is quite satisfactory.

Although the wheelbase of the new and old models remains the same, the former has been improved in terms of length, width and height, so there is no need to worry about the interior space, which is enough for daily travel. In addition, because the new model adopts the gear shifting mode, the position of the original gear shifting mechanism frees up more storage space, which is very practical.

In terms of trunk, the new and old models are consistent in opening shape and internal design, and are equipped with front/rear central handrails, etc. The overall performance is at the mainstream level of the same level, which can meet daily use.

Safety: greatly upgrade and protect every trip.

In terms of passive safety configuration, the new model has added the front middle airbag, DOW door opening warning, built-in driving recorder and road rescue call, which is improved compared with the old model. In addition, in terms of driver assistance configuration, the new model has been fully evolved, with the addition of front sensing cameras (monocular and binocular) and 12 ultrasonic radars, so that its assisted driving level reaches L2. In contrast, although the old models have reached L2-level assisted driving, some assisted driving functions are missing.

Summary:

From this comparison, it can be seen that Passat Pro is not only sincere in price, but also obviously upgraded in configuration level, such as dual-zone speech recognition and L2-level assisted driving, and it also has the heating, ventilation and massage functions of the second row of seats beyond the same level, which is more in line with the car purchase needs of young consumers. If you are considering buying a medium-sized joint venture car recently, then the 2025 SAIC Volkswagen Passat Pro deserves your attention.

Less than 80 thousand to buy Wuling pure electric SUV, Bingo SUV five-seat version listed

The five-seat version of SUV is officially launched, with three configurations of 330km, 401km and 510km, and its price is 75,800 yuan, 84,800 yuan and 95,800 yuan respectively.

Policy-Horizontal Edition

The car rights include:

Colorful rejuvenation ceremony: the replacement subsidy is as high as 22,000 yuan, the whole department gives 3M solar film and AC charging piles.

Binguo SUV, to meet the advanced needs.

In recent years, the A0-class pure electric vehicle market has developed rapidly, which is very popular because of the low price and travel cost, such as Mini EV, and its debut is the peak.

Last year, Wuling launched the Bingo model. With its lovely design and compact body, it grasped the aesthetics of young people and quickly opened the market.

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At the same time, many consumers also said that the Bingo series should launch a SUV version with more space, and Wuling was also very persuaded. Now the five-seat version of Bingo SUV has arrived, which also shows that Wuling is responding to the needs of the mainstream people, with more space and longer battery life. It also shows that the five-seat version of Bingo SUV is a model that meets the advanced demand for travel;

As an SUV, the main purpose of Bingo SUV is no longer just to focus on daily commuting and picking up family members, but to meet the needs of more passengers and more travel scenes.

Greater space experience

Since it is a pure electric SUV, the five-seat version of Wuling Binguo SUV must have its own advantages, that is, space.

The five-seat version of Bingo SUV is based on the Tianyu architecture -M platform developed by Wuling, positioning small SUVs, with the length, width and height of 4090mm*1720mm*1575mm respectively, and the wheelbase of 2610mm, A0 class car and A+ class, which is his advantage in the same class.

The distance between the two rows of the five-seat version of Bingo SUV has reached 882mm, which makes it possible to comfortably fill the space of five people. There is also a lot of storage space in the car. After all, it is mainly for home use, mainly for convenience and practicality; There are 23 storage spaces in the car, and the rear seats support the whole falling down, so that the trunk space can be 1450L, and it is easy to put some big items, such as doll trolleys and bicycles.

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High-value appearance, grasping personality aesthetics

In terms of appearance, the five-seat version of Wuling Bingo SUV continues its youthful and lovely style in passenger cars; The appearance adopts a suspended color separation roof, providing four car paints: milk coffee white, glass red, storm grey and aurora green.

As a pure electric SUV model, Bingo SUV’s five-seat version of the large-angle windshield, front air curtain with wind blade, 15-inch aluminum alloy wind-breaking wheels, anti-upturned tail wing and other details are designed, and the wind resistance of the whole vehicle is optimized by 13%, which lays the foundation for its low energy consumption.

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In terms of interior design, the five-seat version of Wuling Binguo SUV provides two color schemes: empty green and warm sand white, and the material is a 360 skin-friendly soft bag design;

The main driver’s seat supports electric 6-way adjustment, and the rear seat can be laid down independently in 4/6 minutes and equipped with independent headrest. It can be seen that this is a car with great consideration for passengers in the car or commuting at home.

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In terms of power, the five-seat version of Wuling Bingo SUV uses a 75kW drive motor with a maximum torque of 180 N m. In the main power and acceleration demand range of 0-50km/h, the five-seat version of Bingo SUV can be completed within 3.7 seconds at the earliest.

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Of course, in terms of battery life, since it is a home SUV, in addition to meeting daily commuting, it also needs to meet long-distance travel;

Wuling Binguo SUV five-seat version provides three endurance versions: 330km, 401km and 510km. With the aforementioned wind resistance optimization, its power consumption per 100 kilometers can be as low as 10.1kW·h, and the use cost per kilometer is about 6 cents, which is a low-cost trip.

In terms of energy replenishment, Bingo SUV five-seat version supports three charging modes: DC charging pile, AC charging pile and household socket. It only takes 30-35 minutes for DC fast charging SOC to change from 30% to 80%, and it can also be adapted to household 220V/10A socket, which is fast and convenient for energy replenishment. This aspect is also the performance that a good family car should have.

The car is small but safe.

Although its car is small, the five-seat version of Wuling Bingo SUV is unambiguous in terms of safety. The whole system is equipped with refined batteries, and the technology of "asking the top" of batteries is the first, which can ensure that the batteries will not be short-circuited, leaked, separated from lithium and caught fire. At present, the models of Wuling new energy vehicles with a sales volume of 2 million still have the result of collision and spontaneous combustion.

The five-seat version of Bingo SUV adopts a five-ring high-strength steel body structure, with high-strength steel accounting for 74.8% of the whole vehicle, 22 high-strength thermoformed steel with tensile strength exceeding 1500Mpa, 4 airbags as standard in the whole system, and ESC electronic vehicle stability system, automatic parking system, reversing radar and other configurations.

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Driving a car online

The five-seat version of Bingo SUV has a good body size, so you don’t have to worry about driving it, and it is also equipped with keyless entry and start, remote control function of mobile phone, four-door window one-button lifting belt anti-pinch and electronic pocket gear, which are very convenient to use.

In terms of ride experience, the NVH of the five-seat version of Bingo SUV is obviously online, because it is equipped with 31 acoustic package parts, covering the main noise sources in the car.

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Since the beginning of Wuling Hongguang Mini EV, we have seen Wuling’s achievements in the field of family cars. Its concept is to bring affordable models to everyone. The five-seat version of Bingo SUV is a more advanced choice, and it is also a high-quality car that continues the concept of high quality and price ratio, affordable and well used by the people.