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CCTV News:On November 14th, CCTV news channel "News Live Room" broadcast a 1-minute and 20-second report, "Concerned about the construction of China-Pakistan Economic Corridor, the first joint trade convoy arrived in Gwadar Port". The report mentioned that the "China-Pakistan joint trade convoy" (consisting of about 50 trucks) departed from Kashgar, Xinjiang, China on October 29th, and crossed the western part of Pakistan from north to south, covering more than 3,000 kilometers. Fifteen days later, it arrived in Gwadar Port.

The first joint trade convoy arrived in Gwadar Port.

The first joint trade convoy arrived in Gwadar Port.

This report also broadcasts a picture of the dock full of containers waiting to go out to sea. The commentary is: Subsequently, the goods will be loaded with China freighters here and eventually shipped to countries such as the United Arab Emirates. The report said, "This is the first time that goods departing from China have been exported overseas through Gwadar Port, marking"China-Pakistan Economic Corridor" is becoming a reality from concept ".

This is not an ordinary transnational "driving tour". It is reported that a statement issued by the Pakistani government indicated that the first batch of China’s outbound convoys successfully arrived in Pakistan under strict security protection.

This event was officially called "the first trial connection activity of China-Pakistan Economic Corridor Joint Trade Team" by Pakistani Railway. At the ceremony held in Gwadar Port on the 13th, Sun Weidong, Ambassador of China to Pakistan, was invited to attend and deliver a speech. The people who attended the ceremony included: Pakistani Prime Minister, Pakistan Army Chief of Staff, Pakistan Navy Chief of Staff, and Pakistan Air Force Chief of Staff & HELIP; …

More than 600 people attended the whole ceremony.

China’s ambassador to Pakistan, Sun Weidong, said at the ceremony: This is the first time that a trade convoy has successfully crossed the western part of Pakistan from north to south. This shows that the local roads have achieved initial connectivity, and the concept of "one corridor and multiple channels" is gradually becoming a reality.

Pakistani Prime Minister Sharif’s speech said"Today marks the dawn of a new era".

Aerial panorama of Gwadar Port in 2014, image source: Guardian

Pakistan has leased 2,000 mu of land in Gwadar Port to the Chinese-funded China Overseas Port Holding Co., Ltd. for 40 years to build the first special economic zone in Gwadar Port. As a matter of fact, the construction of Gwadar Port has been attached great importance by western governments, media and think tanks since China began to lease this port.

Its special geographical location is one of the important reasons. According to a report in Liberation Daily, the geographical advantages of Gwadar Port can be seen at a glance: it is located in the southwestern border of Pakistan, on the Arabian Sea, close to the Iranian border, only 400 kilometers away from the Strait of Hormuz, the world’s main oil transportation channel, and comparable to the gateway to the Arabian Sea and the Persian Gulf.　

Yang Xun, a Pakistani correspondent of People’s Daily, once wrote in a report entitled "China enterprises sign an operation agreement for Gwadar Port": China has made great contributions to the construction of Gwadar Port. In 2007, when Pakistani President Musharraf was in power, Singapore International Port Group won the right to operate Gwadar Port for 40 years. Some analysts believe that President Musharraf didn’t hand over the port operation right to China because he didn’t want to offend the United States. However, in the subsequent operation and management, the annual freight volume of the port is insufficient, and the operation is unsustainable. Most of the time, Gwadar Port is basically idle.

The Associated Press reported on November 13th that China ships are now sailing from Malacca Strait to Arabian Sea and Indian Ocean, and China has been looking for more convenient and reliable access to the sea. Gwadar Port is located along the Arabian Sea, occupying a strategic position between South Asia, Central Asia and the Middle East.

Pei Yuanying, the former ambassador to India, once told reporters that when China’s naval formations go to Suez Canal, the Mediterranean Sea and the Gulf of Aden to take part in anti-piracy cruises, Gwadar Port will become a logistics support base for the replenishment and maintenance of large fleets along the way.

Then, what exactly is Gwadar Port and why is it valued by Pakistan?

"Gwadar Port is like Shenzhen before the reform and opening up," Seddik Ur Rahman Rana, general manager of Pakistan Technology Exchange and Cooperation Company, once told China reporters.

China reporter once described Gwadar Port as follows: In March 2002, the reporter attended the groundbreaking ceremony of the first phase project of Gwadar Port between China and Pakistan and went to Gwadar. At that time, there was only one local airport capable of taking off and landing military aircraft, and it was about an hour’s drive to the port. Along the way, there are no mountains and deserts, and there is no grass color. Gwadar village is small and the traffic is inconvenient. The local media also called it a "desolate and stony" barren land.

The expression "Shenzhen in Pakistan" has also been quoted by western media such as Bloomberg, Guardian, etc. This once unknown port is looking forward to upgrading its appearance through infrastructure construction. British journalists once described this "Shenzhen before the reform and opening up": Gwadar Port is a poor fishing village. "There was a burglary in the local area, and the only thing stolen in the house was a few tins of fresh water."

Germany’s Der Spiegel reported that barrenness and desolation have always been the colors of Gwadar Port. Now, huge containers and cranes make orange and sky blue the main colors here, echoing the blue sky. It is becoming a huge port in the Arabian Sea, which is driven by China.

On November 13th, Sun Weidong, Ambassador of China to Pakistan, said in Gwadar Port that the China-Pakistan Economic Corridor is a major pioneering project of the Belt and Road Initiative proposed by the Supreme Leader of president, China in 2013. Promoting the construction of China-Pakistan Economic Corridor is an important consensus reached by the leaders of China and Pakistan. The corridor faces all Pakistan and benefits the people of Pakistan and the region. The corridor has entered the stage of full implementation and made remarkable progress. Sixteen early harvest projects are under construction, creating tens of thousands of employment opportunities for local people.　

An article by official website, the Economic and Commercial Counsellor’s Office of the China Embassy in Pakistan, on November 7 revealed that.,

China and Pakistan have already started the local "West-to-East Gas Transmission Project" in Gwadar Port — — "CNPC Natural Gas Pipeline Bureau also built a 700-kilometer natural gas pipeline from Gwadar Port to Navvab Sha, which is a part of Pakistan-Iran cross-border natural gas pipeline. At that time, natural gas regasified through the terminal and natural gas accessed from the Iranian border will be transported to the eastern part of Pakistan with more developed economy through pipelines."

China-Pakistan infrastructure cooperation is not an ordinary bridge-building and road-building project, but a project worth 46 billion US dollars covering the construction of 2,000 kilometers of railways, as well as the construction of natural gas pipelines, ports and airports. Its total project amount is equivalent to 20% of Pakistan’s average annual gross domestic product (GDP). From the perspective of investment scale alone, the project is also national construction, not just development assistance.

Ka Ho Yu, an associate researcher at Chongyang Financial Research Institute of National People’s Congress, a domestic think tank, said: China-Pakistan infrastructure cooperation is not an ordinary bridge-building and road-building project, but a project worth $46 billion covering the construction of 2,000 kilometers of railways, natural gas pipelines, ports and airports, and its total project amount is equivalent to 20% of Pakistan’s average annual gross domestic product (GDP). From the perspective of investment scale alone, the project is also national construction, not just development assistance.

Agence France-Presse said that in the face of dusty ground and bright new port, Pakistani officials repeatedly said on the 13th that Gwadar Port will become another Dubai.

Gwadar Port is not an ordinary deep-water port. Its opening and the opening of the China-Pakistan Economic Corridor with it as its destination are of great significance. AFP said that this will "profoundly affect the strategic pattern of Asian economic and trade".

　　An online shopping experience four years ago made Mr. Gong in Shiyan, Hubei Province have to face the accusation of "illegal possession of guns". He still doesn’t want to believe that the nail gun he used for decoration will be recognized as a "gun".

The nail gun that Mr. Gong was seized by the police. All the pictures in this article are provided by the parties.

　　Mr. Gong opened a farm in Fangxian County, Hubei Province in August 2016. He told The Paper that during the renovation, he followed the carpenter’s advice and bought nail guns online twice. Later, the police found out that two nail guns were confiscated, and one of them was identified as a gun.

　　On September 19, 2018, Fangxian Court sentenced Mr. Gong to control for one year and one month for the crime of illegal possession of firearms. After Mr. Gong appealed, Shiyan Intermediate People’s Court made a ruling on April 26, 2019, arguing that "the facts were unclear and the evidence was insufficient". The original judgment was revoked and sent back for retrial.

　　On December 30, 2019, the Fangxian Court made a first-instance judgment after retrial, arguing that Mr. Gong was guilty of illegal possession of guns, but was exempted from criminal punishment. After Mr. Gong appealed, Shiyan Intermediate People’s Court made a final ruling on July 16, 2020, and upheld the guilty verdict of Fangxian Court.

　　It is worth noting that after the criminal case was put on file, the public security organs had identified the nail gun purchased by Mr. Gong for three times, and all of them were identified as "guns". However, there were differences in the data of the previous two identifications. "The specific kinetic energy of the muzzle for the first time was 6.64 Joules, and the second time was 194.14 Joules. I haven’t seen the identification report for the third time during the retrial, and only gave me a conclusion that the nail gun was identified as a gun.

　　After receiving the final ruling recently, Mr Gong told The Paper that he still believed that he was innocent and "would continue to appeal".

In the third appraisal of nail gun by public security organs, it was still considered as a gun.

　　Online shopping nail gun, man convicted of illegal possession of gun.

　　In August 2016, Mr. Gong opened a farm in the depths of a mountain in Fangxian County, Hubei Province. He told The Paper that during the renovation of the farm, because it was located in a deep mountain, he accepted the carpenter’s advice and bought two nail guns online to facilitate workers’ work.

　　"At that time, I never thought that this thing would actually involve crime." Mr. Gong said that when he first found a shop selling nail guns on the Internet, the merchant once said that the nail guns were decoration tools. After he bought them, the nail guns were damaged due to improper operation, so he bought a second one. "The nail guns were assembled by carpenters. After the decoration was completed, I kept throwing them in the warehouse until the police came to investigate."

　　Mr. Gong recalled that on November 15, 2017, the nail gun he left in the warehouse was seized by the public security organs. The police found that he had purchased the nail gun through routine inspection of logistics information. After the appraisal by Shiyan Public Security Judicial Appraisal Center, the nail gun he bought "uses gunpowder as the power to launch ammunition, which is harmful. It is a reformed nail gun and should be recognized as a gun".

　　Although Mr. Gong questioned the appraisal result, the nail gun was still recognized as a gun in the second appraisal.

　　On September 19, 2018, Fangxian County Court sentenced Mr. Gong to control for one year and one month for the crime of illegal possession of guns. Mr. Gong disagreed with the verdict and the conclusions of the two appraisals. He said that he had dismantled the nail gun by himself when he handed it over to the police. "It was assembled by the police or an appraisal agency at the time of appraisal. The appraisal report said that my nail gun was a reformed nail gun, which is probably related to the assembly principle, but I didn’t assemble the nail gun at the time of appraisal."

　　After the verdict was pronounced in the first instance, The Paper reported the case on April 24, 2019. Since then, Shiyan Intermediate People’s Court made a ruling on April 26 of the same year, arguing that the facts of the original judgment were unclear and the evidence was insufficient, and ruled to revoke the original judgment and send it back for retrial. According to the ruling, Shiyan Intermediate People’s Court transferred the case to Shiyan City Procuratorate for marking after reviewing the papers, reviewing the evidence and asking the appellant. Due to the need for supplementary investigation, the case was postponed once at the suggestion of Shiyan City Procuratorate. In an interview with The Paper, a court official said that the case was transferred to the procuratorate because "Mr. Gong had doubts about the appraisal results".

Shiyan Intermediate People’s Court upheld the previous guilty verdict in the final ruling.

　　There are differences in the identification data, and all three trials were found guilty.

　　Mr. Gong’s doubts about the appraisal results stem from the test data of the nail gun involved in the two gun appraisal reports. According to the two appraisal reports provided by him, there are many differences in each group of data of the two appraisals, such as gunshot data, projectile size, barrel length, barrel caliber and muzzle specific kinetic energy of the final test. According to the regulations on the performance appraisal of firearms and ammunition involved in the case of public security organs, the muzzle specific kinetic energy of the projectile is greater than or equal to 1.8 Joule/cm2, and all of them are considered as firearms. "The first appraisal test result of my nail gun is 6.64 Joule, and the second is 194.14 Joule, which is a huge difference."

　　In view of the above reasons, after the case was sent back for retrial, Fangxian Public Security Bureau conducted a third appraisal of the nail gun involved. On May 30, 2020, the bureau issued a notice of appraisal opinions, saying, "The BMW X5 nail gun held by Gong was appraised for gun performance, and the appraisal opinion was that it was recognized as a gun."

　　Mr. Gong said that he did not see the specific contents of the appraisal report from beginning to end. After retrial, Fangxian Court made a first-instance judgment on December 30, 2019, arguing that Mr. Gong constituted the crime of illegal possession of guns. In view of the fact that his criminal circumstances were minor and did not cause serious consequences, and he had the initiative to turn over the case, he was exempted from criminal punishment as appropriate.

　　The Paper noted that the description of the third performance appraisal of guns in the judgment only stated that the nail gun submitted for inspection "has a muzzle specific kinetic energy greater than 1.8 Joule/cm2" and it was identified as a gun, and there was no specific data.

　　Mr. Gong believes that his nail gun is a production tool, not a gun. The guilty verdict of Fangxian court is unclear and the evidence is insufficient. His behavior does not constitute the crime of illegal possession of guns, and he appealed accordingly and asked the court to acquit him. After trial, Shiyan Intermediate People’s Court held that although Mr. Gong purchased nail guns through legal channels, he also purchased precision steel balls, high-pressure gas cylinders, magnetic rings, seamless steel pipes and other items, all of which were gun accessories. After three appraisals, it was determined that the nail guns involved were guns, and witnesses said that they had seen Mr. Gong’s guns and could shoot birds.

　　Based on this, Shiyan Intermediate People’s Court held that the existing evidence can be considered that Mr. Gong knowingly held the nail gun involved in the case as a gun, and accordingly ruled on July 16, 2020 that the appeal was dismissed and the original judgment was upheld.

　　On August 22nd, after receiving the final ruling, Mr. Gong told The Paper that although his sentence was changed from public surveillance for one year and one month to exemption from criminal punishment after retrial, "I still think I am innocent and I will continue to appeal". (The Paper reporter Chen Leizhu)

The heat of Xiaomi car is not decreasing.

On March 30th, the topic "Lei Jun replied to Zhang Songwen" once rushed to Weibo for the first time.

Lei Jun replied to Zhang Songwen.

On March 30th, Lei Jun replied to Zhang Songwen in his personal Weibo, saying, "We have prepared one for you, and it will be delivered in 4/3. You are welcome to come. Which color do you like? "

Previously, in the Weibo comment area released by Zhang Songwen, netizens asked, "The Xiaomi car is on sale immediately, and Mr. Lei didn’t prepare one for the teacher?"

Zhang Songwen replied interestingly, "No one has mentioned this for the time being. How can I hint at each other without losing my discretion?" I didn’t expect Lei Jun to forward a reply.

Earlier in the hot search, Lei Jun, the first one, did not respond if he could produce a camera.

On April 18th, 2023, Lei Jun posted in the official Weibo that he introduced a new friend: Xiaomi image explorer Zhang Songwen. I admire him very much. His interpretation of every role comes from real life experience. He cares about people, so he can touch people’s hearts. I look forward to Mr. Zhang showing more moving video stories with us from a unique perspective!

According to public information, Zhang Songwen was born in Shaoguan City, Guangdong Province in 1976 and graduated from the Performance Department of Beijing Film Academy. Last year, 47-year-old Zhang Songwen was famous for his wonderful performance of the villain Gao Qiqiang in the hit TV series The Knockout.

Xiaomi Auto once again responded to hot issues.

At 7: 00 pm on March 28th, at the launch of Xiaomi Automobile, Lei Jun, chairman of Xiaomi Group, announced that Xiaomi SU7 was officially listed, and the new car was divided into three versions, with the price ranging from 215,900 yuan to 299,900 yuan.

The APPle App Store App Store shows that Xiaomi Auto App has reached the top of the Apple App Store free list. In addition to buying a car, the main function of Xiaomi Auto App is to control the car. The App can display information such as vehicle cruising range and vehicle parking status, and support one-button control such as unlocking the car, preparing the trunk and lighting.

According to the latest data released by Xiaomi Automobile, 88,898 sets of Xiaomi SU7 have been listed for 24 hours. However, Xiaomi Auto’s "big order" can be refunded within 7 days if the consumer does not lock the car. If it is more than 7 days, the order will be automatically locked and non-refundable. According to Xiaomi Auto, as of 12 noon on March 29th, Xiaomi’s customer service system had received a total of 469 cases of demand for returning orders and repackaging.

And many topics such as "refund", "test drive" and "production capacity" of Xiaomi Automobile rushed to the hot search. On the evening of March 29th, Xiaomi Automobile responded to a number of issues of concern to the market.

Regarding the issue of refund, Xiaomi Auto officially responded that in the car purchase process of Xiaomi Auto APP, the active lock order is irreversible, with a total of three prompts, and the prompt is directly popped up when the configuration is finally "locked". I hope you can choose carefully before locking the configuration.

Xiaomi said that it can be retired in 7 days. However, Xiaomi also provides the option of active locking configuration. Once the locking configuration is completed, the vehicle will enter the production stage and the configuration cannot be modified again. At this time, the deposit is non-refundable. (For more information, please poke "88898 units in 24 hours! The latest, Xiaomi Auto responded to everything! Why can I return it? How many refunds are there? When can I pick up the car? 》）

On the evening of March 30th, Weibo, the official of Xiaomi Automobile, once again responded to hot issues such as "When can I pick up the car after locking the configuration" and "Does Xiaomi SU7 have any overseas sales plans":

What should I do if I bought the original version or other versions, but I need to replace the hub? How to buy/replace other wheels?

Before locking the order, you can choose the matching of different wheel tires, but you can’t change it after locking the order. Different wheels and tires have different adaptability to vehicle running, which is also one of the inspection items of vehicle annual inspection. If you want to replace other wheels and tires after buying a car, it is recommended to consult the official authorized service center before replacing them.

Special note: the original version is a special version that has been produced, and it is impossible to change any configuration before it is licensed.

Is the tire custom-made, and can it only be replaced by the official in the future?

All the Xiaomi SU7 tires are made of the world’s top brands. Except for the 19 "Michelin E-Primacy low rolling resistance tire (which can provide a longer cruising range), the other three models (19” Bridgestone TURANZA 6 comfortable tire, 20” Michelin PilotSport EV silent tire and 21” Pirelli P Zero 5th generation sports tire) are all customized by the tire brand in combination with the performance of Xiaomi SU7. It is recommended to purchase customized tires through official channels.

What is the process of picking up a car in a 4S shop after buying a car? What materials and procedures should I pay attention to?

After buying a car, pick it up at the local delivery center.

The delivery center will make an appointment for the user to pick up the car and bring the following materials:

When can I pick up the car after locking the configuration?

Xiaomi SU7 Standard Edition and Max Edition are expected to start delivery from the end of April, and Pro Edition is expected to start delivery from the end of May. When you lock the configuration, our factory will start scheduling according to the configuration you set. You can see the general progress and estimated delivery time from Xiaomi Auto APP. Before locking the configuration, you can check the estimated lead time corresponding to each configuration combination at the bottom of the optional process page of "Start Configuration"; After locking the configuration, you can query the estimated delivery time through the View Order page. The original version is the existing car, which was officially delivered one after another from April 3.

Will Xiaomi Auto provide track mode in the future?

Xiaomi SU7 Max edition has a "master mode APP beta" related to professional driving, which will provide G value table and driving ability heat map, more detailed TC traction assistance, and ESC body stability auxiliary adjustment gear, and preset two options: custom mode and drift mode.

"Master Mode APP beta" is mainly aimed at professional driving related users, so it needs to be activated after answering questions in the car machine, and it is also recommended to activate it in a professional closed venue.

Does Xiaomi SU7 have any overseas sales plans?

There is no overseas sales plan at present, please wait for the official follow-up information.

Is there any policy subsidy for car purchase? How to query the policy specifically?

Policies vary from place to place. For example, Tianjin can enjoy a subsidy of 3,000 yuan for models with a car price of 150,000-250,000 yuan; 250,000-350,000 yuan model 4,000 yuan subsidy.

The specific supplementary policies can be found in the local vehicle management office or the official website New Energy Office. Xiaomi Auto Store in your city can also provide you with consulting services on local policy subsidies.

How much is the auto insurance cost of Xiaomi SU7? Does Xiaomi have insurance for his own cooperation?

Different car prices and different urban areas have different insurance prices for new cars. For the estimation of vehicle insurance price before picking up the car, please consult the local sales staff or delivery specialist.

Xiaomi Automobile cooperates with Ping An Property Insurance, Sunshine Property Insurance, PICC Property Insurance and Pacific Property Insurance to provide users with appropriate official insurance products. Users can consult the delivery specialist for detailed product information and purchase suggestions before delivering the car.

What are the specifications of Xiaomi’s filling pile? Do you support free installation?

Xiaomi’s filling pile has two specifications: 7kW and 11kW, of which 11kW is suitable for SU7 Max. The home-filled pile products you purchased include home-filled equipment and foundation installation service within 30m cable. You are welcome to buy in Xiaomi Auto APP Mall.

When is the pilot-assisted driving in Xiaomi City open?

At present, the opening plan of Xiaomi’s pilot city is: open user internal test in April, open 10 cities in May and be available nationwide in August. This is also a rare urban pilot propulsion speed in the industry. Please refer to the official actual notice of Xiaomi Automobile for details.

Can other brands of mobile phones and tablets realize the screen projection of Xiaomi car? What functions can be achieved?

Xiaomi 澎湃 smart cockpit has a very rich ecological expansion capability, which can support Apple users to use CarPlay interconnection. This function has been tested and developed, and will be pushed in the subsequent OTA. At the same time, the rear row can support the iPad to get on the bus, and the iPad can be installed on the front seat back after purchasing the special iPad expansion bracket. Download and install the "Xiaomi Auto Development Screen" APP, and you can realize the original car-like experience such as seat air conditioning adjustment, multimedia adjustment and audio-visual entertainment.

For most other Android phones, you can connect the phone with the car system through CarLink, and realize the navigation, music, telephone and other services in the phone on the central control screen. At the same time, because it supports DLNA, it also supports the wireless streaming of audio and video of Android phones, which is very convenient.

Is the warranty limited to the first owner? Is it with the car or with people?

The warranty is not limited to the first owner, and you don’t follow the car.

What is the car maintenance cost of Xiaomi SU7? How much is the minor maintenance fee?

The first insurance (the first year or 20,000 kilometers) is 480 yuan, the second year is about 750 yuan, and the third year is about 1,400 yuan.

Why is the acceleration time measured by some media different from the official data?

In order to fully eliminate the interference factors at the starting moment, such as tire slip, driver’s reaction time, etc., zero-hundred-acceleration without starting time is a common test method in the industry, which can reflect the car’s own ability more purely. The media measurement includes the start time, and during the process, tire condition, road condition, climate condition and driver’s reaction will all affect the acceleration performance, so the measured data will be slightly different.

In the media measurement, Xiaomi SU7 Max measured 3.09s (official 2.78s), Tesla Model Slaid measured 2.73s (official 2.1s) and Porsche Taycan Turbo 2022 measured 3.44s (official 3.2s, including the starting time).

Editor: Zhu Yumeng

Proofreading: Gao Yuan

　　The National Environmental Information Center of the National Oceanic and Atmospheric Administration of the United States recently announced that July 2021 became the hottest month since the global weather observation record.

　　Accompanied by record-breaking high temperatures, extreme weather phenomena and natural disasters frequently occur in many places around the world: persistent heat waves in North America, torrential rains in many European countries, rare low temperatures in Brazil, and forest fires in many countries in the northern hemisphere … …

　　Under the influence of climate change and extreme weather, the global food security problem has become increasingly prominent in recent years; However, for countries and people with different economic conditions, its actual impact is not the same — — The new "inequality" is quietly staged.

　　one

　　Since the summer of this year, Russia, the United States and Canada, the world’s major wheat producers, have been hit by extremely dry weather.

　　According to the August supply and demand forecast report of the US Department of Agriculture, the output of Russia, the world’s largest wheat exporter, fell by 15%, and the spring wheat harvest of the United States, the world’s second largest wheat exporter, fell by 41% year-on-year, the lowest output in 33 years, while the wheat output of Canada, the world’s third largest wheat exporter, will drop by 24%.

　　According to the latest forecast value of world grain output released by FAO, the forecast value in July was slightly lowered to 2.817 billion tons compared with that in June, mainly due to the continuous dry weather.

　　At the beginning of this year, Brazil suffered the worst drought in decades, which caused many crops to be lost. Since July 20th, Brazil has been affected by severe cold weather, and the temperature once fell below 0℃, the lowest in nearly 25 years.

　　Sudden cold snap and frost caused the death of crops in several major coffee bean producing areas, and affected crops such as sugarcane and corn in central and southern Brazil.

　　The recent torrential rains in western Europe have affected the harvest of crops such as barley and wheat that mature in summer. In addition to yield, agricultural experts are more worried that rain will make crops pathological and affect crop quality.

　　The United Nations Intergovernmental Panel on Climate Change, the Food and Agriculture Organization of the United Nations and other institutions have issued reports that since 2009, the probability of extreme weather phenomena such as drought and high temperature is much higher than that in the 1980s and 1990s, which has seriously affected the global food supply.

　　According to the research results released by Finnish scientists not long ago, if greenhouse gas emissions continue to rise at the current rate, one-third of the world’s food production will be threatened by the end of this century.

　　two

　　Extreme weather caused by global climate change has severely hit crop yields and pushed up food prices, which has a particularly serious impact on low-income countries and people and may even endanger the survival of many people.

　　The global food price index released by the United Nations in May rose by 40% compared with a year ago, reaching the highest level in the past 10 years. Bloomberg analysis pointed out that drought, floods and severe cold weather threaten food production, which may further push up future food prices.

　　The report "World Food Security and Nutrition Status" released by the United Nations in July shows that in 2020, about one tenth of the world’s population will face food shortage. Among them, the population facing food shortage in Asia is 418 million and that in Africa is 282 million.

　　According to the report, due to conflicts, climate change and the economic recession caused by the COVID-19 epidemic, the global hunger level has risen sharply, and one fifth of the children in the world are stunted. In 2020, the number of people affected by chronic hunger increased more than the sum of the previous five years, an increase of 161 million over 2019.

　　The United Nations Food Program warned that an "imminent disaster" was coming, and about 34 million people around the world were on the verge of famine.

　　The organization pointed out that climate change is the main reason for the sharp increase in the number of hungry people, and stressed that the trend of rising food prices is intensifying.

　　In the report "World Food Security and Nutrition in 2021" jointly released by FAO, WFP and IFAD, many UN agencies regarded climate change as one of the important factors that triggered the global food crisis, and believed that frequent climate disasters made it more difficult for the international community to achieve the goal of "zero hunger" by 2030.

　　three

　　According to the data released by the International Grain Council not long ago, the global wheat export price has increased by 46% this year. Wheat is the raw material of bread and other major foods. Affected by the sharp reduction in wheat production and the sharp rise in prices, American food processing and baking companies have increased their prices and passed them on to consumers.

　　However, for high-income countries and families, the rise in food prices usually does not have a serious impact. In fact, the rise in food prices will bring huge profits to grain merchants around the world.

　　According to reports, the latest fiscal year data of Cargill, an American grain merchant, revealed that in 2020, when global food prices rose, the company’s net profit reached nearly 5 billion US dollars, setting a record for the company since its establishment 156 years ago.

　　Some analysts believe that in the food security crisis caused by climate change, the inequality in different countries and regions around the world and within regions will be further amplified.

　　According to FAO’s calculation, climate change makes the global average annual loss nearly $170 billion. As far as agriculture is concerned, on the one hand, climate change affects the national income of countries (mostly developing countries) with agricultural products as their economic pillars, on the other hand, it also affects the global food supply chain and food trade.

　　Facing the inequality of food security aggravated by global climate change, the United Nations Food and Agriculture Organization (FAO) calls on governments and enterprises of all countries to work together to prevent the "systemic risk" of food problems.

　　According to the organization, although the impacts of climate change and food security risks are different in different countries and regions in the short term, these problems have conduction effects, and no country or class can be immune to climate issues and food issues for a long time.

The Lantern Festival has passed, and I believe everyone has had a memorable Spring Festival. Now the national enterprises are gradually returning to work, and all walks of life are more or less affected by the epidemic.

How to do a good job in products, improve performance and make up for losses has become the core proposition of all business owners, product, operation and marketing lovebirds. At this time, making, doing well and marketing an explosive product may become a sharp weapon to turn the situation around.

Mr. Kaohsiung Yong, who has more than 20 years’ experience as a product manager across the Internet and traditional industries, shared in detail the whole process and key points of making explosives in his new work "I Make Explosives in Xiaomi". Today, the editor shared the "explosive marketing" part, in order to entertain readers, expecting everyone to make and do a good job of explosive products.

1. The core of explosive marketing is transformation, and marketing that does not aim at transformation is a waste of money.

2. The core of product marketing is to re-match products with users, that is, to redefine products according to user logic.

3. The way to improve the activation rate is to let users experience the "explosion point" faster. The earlier the explosion point, the faster the transformation!

4. For every 5% increase in user retention rate, enterprise profits can be increased by 25% ~ 95%, and retaining users is an important means for enterprises to obtain profits.

No matter how good the product is, in this era, it is impossible without marketing. Objectively speaking, marketing is also an ability, and it is a very important ability. On the premise of sufficient product strength, marketing is the catalyst of explosive products, which can promote the explosion of explosive products in a short time.

Customer is king! The core of explosive marketing is users.

The explosive marketing we are going to discuss today needs to be user-centered, redefine your products according to the user group, and use the way users are used to doing traffic and transformation. The traditional mode of "the channel is king" has been gradually fading away, and various C to C (factory direct selling) and C to M modes that have emerged recently have shown that whoever owns the user, the closer he is to the user, the greater the chance.

How to stick to users without wasting money? Four strategies of product explosion marketing

Explosives marketing is more based on product level. This kind of marketing is more based on product transformation, and only the marketing that sells products is truly valuable marketing. We often say that all marketing that does not aim at transformation is a waste of money.

Since the purpose of marketing is to sell products, we will adopt the logic of e-commerce to see what kind of marketing means we need at different stages. The formula of e-commerce is:

E-commerce = flow × conversion rate × customer unit price × repurchase rate

We will launch our explosive marketing strategy from these four aspects.

Traffic marketing, in a nutshell, is to acquire users, and we call it acquiring customers. Here I will interpret how to get traffic based on the logic of explosives. Let’s look at how to do traffic marketing from three dimensions.

Products are the source and the basis of all marketing. Focusing on product marketing, we should re-match products with users and find the "explosion point" of products. The most attractive thing about your product is its core competitiveness. As long as you dig out this explosion point, your product will have a soul.

Let’s look at a classic case of finding the explosion point from the user’s point of view. In 2018, the phrase "melon seeds used cars are sold directly to the net, and there is no middleman to make the difference" is popular in major media. Why is this slogan so popular? A simple reason is to find the user explosion point-"no middleman makes the difference."

Users have always hated middlemen, and melon seeds used cars seized this explosion point and pushed their direct selling service to the market. Users were of course guided to melon seeds online. In fact, let’s seriously think about it: isn’t the melon seed used car itself a middleman? However, this is no longer important to users, who believe that Guazi.com is more honest.

When a product has an explosion point, it is easy to impress users and detonate the market. On the contrary, there is nothing wrong with some products, but it is easy to misunderstand that there is something wrong with the products if the people are positioned wrong.

In today’s era of information explosion, whoever can catch the user’s attention within 8 seconds and quickly establish the user’s knowledge of the product will have a chance to win the market. Today’s advertising language pays more attention to six words: simple, rude and effective. The core of advertising language is to convey information, which should be printed directly in the user’s heart like a seal. This kind of advertising language has two skills: grasping the product characteristics and matching the user’s concerns, and directly completing cognitive implantation; Find accurate user groups, and directly and accurately locate products and people.

Social marketing, also called social marketing, is simply marketing based on social relationships. With the rapid development of mobile Internet, there are 3 billion Internet users worldwide, among which 2.5 billion are expected to be social media users.

Social media has several distinct characteristics: more accurate target group, higher conversion rate and lower marketing cost. In the network era, consumers’ purchase of products is not only the end of one transaction, but also the beginning of another transaction, or the beginning of word-of-mouth communication. It is this word-of-mouth cycle that has made great changes in social marketing. Dentsu summarized the whole consumer behavior as AISAS model.

This model is a complete online consumer behavior model. For enterprises, we need to set corresponding marketing strategies in every link of AISAS model in order to establish a complete cycle of social marketing. Specifically, today’s social media are very rich. Wechat, Weibo, Toutiao, Tik Tok, Aauto Quicker, Zhihu, Post Bar, webcast and many vertical websites are actually social marketing platforms.

Different platforms have different attributes, so we need to choose different platforms according to different products and different marketing objectives. If you want to make a cosmetic, and hope to compete with major brands for ingredients or technological content, then Little Red Books and beautiful legends are more suitable for you. And if you want to bring goods through online celebrity, maybe Tik Tok is the best place for you.

Today, all kinds of live broadcasts in online celebrity and Tik Tok have risen rapidly, and major stars have followed suit and moved to major live broadcast platforms. At that time, online celebrity’s goods became a hot spot. Behind these goods brought by online celebrity is actually the rise of content marketing.

In 2018, the number of online celebrity with more than 1 million fans increased by 23%, and the number of online celebrity with more than 100,000 fans increased by 51%. The total population of online celebrity has exceeded one million. A huge number of online celebrity and fans have created a new economic form. The live broadcast market alone reached 45.3 billion yuan in 2017, and the market scale is expected to reach 112 billion yuan by 2020. This will be a huge market.

In online celebrity’s economy, content marketing has a high "idolize characteristic", so online celebrity people who broadcast live don’t have to tweet about the products they want to sell. They show the scene effect, such as lipstick on the mouth, jewelry on the hand and cosmetics used in the dressing room, which can all become hot commodities. Stars with the same paragraph, online celebrity with the same hot network.

Although online celebrity’s products are very popular, we should not deify online celebrity’s products. First of all, we should let our products have their own characteristics. Online celebrity products have several characteristics: eye-catching appearance, high recognition, novel functions, which are in line with the personality of young people.

In online celebrity products, scene marketing and drama marketing are especially sought after by users, and many online celebrity will associate products with daily life, such as travel and food. Directly implanting products into life situations, so that users unconsciously like these products, thus stimulating consumption, the effect is often much better than the original oral broadcast.

In addition to online celebrity, IP (intellectual property) is still a big trafficker. Especially those Marvel Comics series and Disney series, which are deeply rooted in people’s hearts, have been increasingly combined with various products and achieved good results. In this respect, Wufangzhai, once a time-honored brand, has done a very good job. Its Disney series of zongzi and Marvel Comics series of zongzi are deeply loved by children, and these two kinds of zongzi have naturally become explosive products in the zongzi industry.

In addition to this IP implantation, there is also a marketing method that is cross-border cooperation. In this regard, the cooperation between Rui ‘ao cocktail and Liushen is classic. In a Tmall national tide, Ruiao launched a toilet water-flavored cocktail, which aroused the curiosity of many young people: What would it taste like to put the cocktail in a toilet water bottle? As a result, Tmall sold 17,000 bottles of this cocktail in one minute, which was a big hit.

After we attract users, we need to activate them, that is, let users buy or use our products. Generally, we call the proportion of users who buy or use our products to the total users as the conversion rate. Conversion is a very important part of the whole user transaction process. E-commerce often mentions the conversion rate. A well-done e-commerce can achieve 5%, and a poorly done e-commerce can only achieve a few thousandths. Without conversion, no amount of traffic is meaningful.

So how can we improve the conversion rate? One of the most effective ways is to let users experience the "explosion point" quickly. Once users experience the "explosion point", it is easy to place an order and complete the conversion. In addition to allowing users to experience the explosion point faster, we also need to determine the activation path and establish a funnel report. In other words, we need to monitor the whole process of activating users to see at which stage more users are lost.

From the point of view of App, general registration is the most lost part of users. Lowering the registration threshold of users and increasing registration incentives are the most important means to improve the activation rate.

The following is a funnel model of App activation: from the graph, it can be clearly seen that registration is the most user-losing link.

How important is the user retention rate? A survey report shows that for every 5% increase in user retention rate, the profit can be increased by 25%-95%. Simply put, a large part of corporate profits come from old users.

Word-of-mouth marketing and virus marketing need to be used together. We often find that many old users like our products and they also like to recommend our products to others. However, this heat will only last for a while. So, how to continue this heat? The simplest way is viral marketing.

In fact, the process of virus marketing is relatively simple, that is, it keeps creating surprises and giving users extra stimulation, so that both seed users and fission users have a sense of participation and gain at the same time. A simple fission process is shown in the following figure:

In this process, two things are very important: first, the fission copy should be interesting, and the fission "interests" should be clearly stated, so that users are willing to participate with interests; The second is to issue a prize link after the task is completed. This prize should be given not only to the seed users, but also to the fission users. In this way, it is easy to form a fission open loop, and other users can continue to fission. In addition to viral fission, there is another way to retain users, that is, to continuously provide users with products or services that satisfy them.

Repurchase means that users buy a commodity and then buy the commodity or the brand’s commodity again. Repurchase rate is a very important indicator, which reflects users’ loyalty to a certain brand. Users have no obligation to be loyal to a brand. Only by providing better service and greater brand influence will users repeat purchases.

Another way to increase the repurchase rate is to continuously improve the brand’s influence. Users buy products, in addition to practical products, there is another reason is to identify with the brand. An important indicator of consumption upgrading is brand awareness. Many people choose brands first, and then products.

Therefore, how to strengthen product brand becomes more important. Strengthening the brand is not necessarily advertising. The best way to strengthen the brand is to constantly toss your products. With the rise of new media, let your products appear in places where users gather and brush more sense of existence. In addition, it is also a good way to enhance the brand by encouraging users to take more photos, increase their circle of friends and make more user comments.

It is difficult to succeed without explosives.Entering the Internet 2.0 era, do you find that the era of traffic bonus has become a thing of the past, with more and more netizens’ time and lower conversion rate? The cost of obtaining customers is getting higher and higher, but the unit price of customers is getting lower and lower; More and more investment in operation, but the repurchase rate is getting worse …

Many enterprises are faced with such difficulties: low product sales and a large inventory backlog; The phenomenon of market homogenization is serious, and a single product is not profitable and has no popularity; Traditional sales channels can’t move, and emerging Internet marketing games don’t know anything …

Under the fierce impact of the mobile Internet, how can traditional enterprises transform and upgrade, how can they break through the dark encirclement of traffic and avoid the fate of being shot dead on the beach by the back waves?

There is only one way-stick to the explosive strategy!

Today’s article is excerpted from the book "I make explosive products in Xiaomi: products that make users feel smart are good products".The author tells everyone with personal practice that explosives have patterns and can be copied. The author made a systematic review of his own experience in research and development and promotion of explosives in Xiaomi, helping enterprises to tailor explosives with their own topics, their own traffic and huge sales, helping enterprises to cultivate explosives genes, and enabling enterprises to have the ability to continuously build explosives and calmly cope with new challenges!

Kaohsiung Yong

The witness and practitioner of Xiaomi explosive products has more than 20 years of practical experience in product development. This paper puts forward the design of "smart key" of explosive products, and applies it to the startup advertisement of smart TV and the TV remote controller without numeric keys. Former vice president of Xiaomi TV and former senior staff officer of Xiaomi Group Staff.

He used to be an executive of Zhongxing Microelectronics, Shanda Network, Hisense and other companies.