标签： 上海桑拿会所

Chery achieved contrarian growth, thanks to the fact that in recent years, Chery has jumped out of the thinking shackles of "science and technology men", improved the innovation ability of enterprises in science and technology and brand management, and improved its competitiveness in domestic and foreign markets.

Kunpeng DHT is super mixed, and technology empowers the power.

For car companies, the engine is called the heart of the car. With it, a car has the motivation to move forward, and car companies have their own competitiveness. From 1999, the first generation ACTECO series engine was completely independently designed and assembled, and in 2021, Kunpeng Power System with "all-field professional power solution" was launched. Up to now, the global sales volume of Chery engines has exceeded 9 million units, and a total of 9 engines have won the title of "Top Ten Engines of China Heart".

In fact, Chery’s powertrain products have long been more than just fuel engines. In recent years, new energy vehicles are the general trend, and as the most important step in the era of Chery 4.0, the hybrid of Chery Kunpeng DHT once again shows the leading edge of "Chery Quality".

The picture shows that on May 18th, 2021, Chery fully functional hybrid DHT rolled off the assembly line.

The picture shows Tiggo 8 PLUS Kunpeng e+

Chery has always regarded adhering to independent innovation and mastering core technologies as the foundation of establishing an enterprise and the core driving force of enterprise development. Kunpeng DHT super hybrid technology represents Chery’s persistence and persistence in technology. It is understood that Kunpeng DHT Super Power realizes a hybrid architecture driven by dual motors, with more explosive power, more obvious speed-up effect and more stable power output. It can realize nine high-efficiency working modes, such as single/double motor drive, extended range, parallel connection, direct engine drive, single/double motor energy recovery and driving/parking charging, and has the largest number of 11 combined gears in the world, which can quickly adapt to complex and changeable working environment and meet the multi-scene needs of users. As the first model equipped with this hybrid technology, the order of the Tiggo 8 PLUS Kunpeng e+ has risen strongly since the pre-sale, adding "Kunpeng Power" to the Tiggo 8 series, which is enough to be regarded as a dark horse in the hybrid market. The improvement of sales volume and word of mouth does not come out of thin air, but all comes from the confidence and confidence of Chery, a science and technology man.

Product iterative upgrade, big single product strategy re-strength.

In this consumption environment dominated by young people, excellent product strength and diversified product matrix are the heavy foundation to support user consumption. In this regard, Chery is quite sincere. Chery’s new car layout has not slowed down, and it also has bright spots in product renewal and upgrading, providing consumers with diversified choices.

Tiggo 8 series, the star model under the strategy of "big single product", has maintained a hot sales trend by continuously launching highly competitive upgraded models. From January to May, Tiggo 8 series contributed 62,439 global sales, up 4.7% year-on-year, effectively driving Chery automobile brand upward.

Flowers bloom inside the wall and smell sweet outside. Through the adaptive development of "adapting to local conditions" overseas to meet the diversified and quality travel needs of users, the Tiggo 8 series has also gained the "global love" of domestic and foreign consumers and become a "global car" that sells well at home and abroad. Data show that the Tiggo 8 series exported 17,587 vehicles from January to May, up 21.8% year-on-year. In some overseas countries, Chery products, represented by Tiggo 8, are also used as state-level reception vehicles, which shows the quality and strength of China brand. It is believed that the launch of hybrid new benchmark Tiggo 8 PLUS Kunpeng e+ and Tiggo 8 PRO, which focuses on young people, will add "Kunpeng power" to the Tiggo 8 series and help Chery Automobile to open a new championship era in the auto market in 2022.

The picture shows that on April 26th, 2022, the 500,000th vehicle of the Tiggo 8 series rolled off the assembly line.

If the Tiggo 8 series is the cornerstone of stable sales, then as another brand-new model in Chery’s "big single product strategy", OMODA 5 Oumengda will be another masterpiece to open up the younger market at home and abroad. It can be seen from the naming method that Ou Mengda is the first step for Chery to jump out of the thinking of science and engineering men. Compared with other models of Chery, Oumengda’s overall style is obviously more fashionable and bold. Whether it is a borderless net, slender headlights or a coupe-like side shape, it has changed the impression given by Chery SUV in the past and is more in line with the aesthetics of young users.

The tide running SUV Ou Mengda and the champion family Tiggo 8 series SUV are working together, and Chery has achieved comprehensive coverage of their respective market segments through this combination of boxing. Under the technical endorsement of "Science and Technology Man", while improving the product matrix, Chery also invested in a perceptual knowledge of young consumers’ in-depth insight, linking user needs with driving scenarios. Under this kind of thinking, it is reasonable to get more choices from consumers, and Chery in the future will definitely be more favored by young consumers.

Go deep into users’ minds and convey brand new connotation.

In the current automobile market, the younger development of consumer groups has become the general trend. When automobile brands carry out younger marketing in succession, new problems also arise. How to find a balance between "young expression" and "brand temperament" and start the journey of brand rejuvenation?

Can last forever in the market competition, it depends on the continuous surge and evolution of enterprises. In the era of brand rejuvenation, Chery’s solution is to stay on the surface, return to the concern of "people", communicate with them on an equal footing as friends, go deep into the spiritual world of the younger generation and truly reach the hearts of young people.

Based on the brand-new demand of brand communication in the digital age, Chery listens to users’ voices from multiple dimensions, such as service, marketing and brand ecological construction, and continues to provide users with a brand experience that exceeds expectations. Through product innovation and communication mode innovation, it goes deep into users’ minds and conveys the brand-new brand concept of "user-centered" of science and engineering men.

To this end, based on the insight into new consumer groups and new marketing forms, Chery has strengthened the "virtual" and "real" consideration of brands and users, and built online interactive IP including "Technology Zero Distance-Online Live Class" and "Truth Lab". On the other hand, continue to do the offline experience through innovative marketing activities such as "scenery in the mirror" and "enjoying the growth plan". In this alternate link between reality and virtual, Chery’s focus on users is not a direct output of interest value, but through communication and interaction with users, it conveys a younger, more scientific and dynamic brand image and realizes soft "planting grass" in a subtle way.

Under the interweaving interpretation of traditional lifestyle and new consumption proposition, Chery has been developing, and since 2020, it has actively explored new online marketing models, focusing on marketing innovations including e-commerce platform operation, online live broadcast and big data mining. For example, in May 2022, with the launch of the new Tiggo 8 PRO car, Chery Automobile joined forces with major network platforms, such as short video platforms Aauto Quicker and Tik Tok, e-commerce platforms JD.COM and Tmall, and 12+ APPs to create a live broadcast event of the car listing, and once again created a case of brand innovation marketing. The message of a Chery owner under the official blog was touching. "As an old owner, I was deeply moved by watching the whole live broadcast. Once upon a time, Chery, who was impressed by many people as’ only burying his head in making cars’, is not the same in terms of product quality or marketing innovation. It is hard for people not to love such Chery and make firm choices."

In terms of brand marketing strategy, in recent years, Chery has made a brand-new practice under the brand rejuvenation strategy, that is, setting up "personal design" for different models. If OMODA, which will be listed soon, represents young people who dare to speak and do, are fearless and constantly challenge themselves. Then the Tiggo 8 PRO, which was newly listed in May, is a representative of young people who are calm, confident, advocating technology and keen to explore. They are performance car enthusiasts and new technology fans; They are young and bold, and their eternal pursuit will make the impossible possible; They advocate high-tech, high-performance style design, and enjoy the driving pleasure brought by wisdom, civilization and technology, and these qualities and characteristics perfectly match the spiritual core of the whole Tiggo 8 family. The "people-designed" label not only strengthens the functional attributes of the product, but also perfectly fits the user characteristics and the concept of building a car, and strengthens the identity of the younger generation of car owners through emotional communication.

According to the data of China Association of Automobile Manufacturers, the sales volume of the automobile industry in May decreased by 12.6% year-on-year. Chery actively responded to various challenges and achieved contrarian growth. According to official data, Chery Automobile sold 63,978 vehicles in May, up 47.5% year-on-year, and exported 27,434 vehicles, up 41.1% year-on-year. From January to May, the cumulative sales volume was 277,838 vehicles, up 18.9% year-on-year.

What is really favored by the market is never luck. Spare no effort to invest in technology and consistently stick to it is Chery’s confidence; Strong technology-enabled products are Chery’s confidence; Taking users as the center and insisting on creating excellent experience for users is Chery’s intention. Chery, which has both soft and hard strength, has the power of high-energy explosion, and its sales volume and reputation naturally come naturally.

　　[car home New Car Launches] At the 2024 Beijing Auto Show, (|) made its debut, and the new car is the second mass-produced model of the brand. Combined with the previous news, Extreme Yue 07 will be officially listed in 2024, and both voice and intelligent driving will be upgraded to 2.0 model in the third quarter of 2024, and the software level will be upgraded in the form of "Yuegeng". In addition, in 2024, Extreme Vietnam will also open PPA in 200+ cities across the country to improve travel convenience.

　　In terms of appearance, the front face of the new car adopts the common closed design of electric vehicles, the Y-shaped headlight group has good visual impact, and the front face of the whole car also has good recognition. The new appearance of green color matching is very recognizable.

　　Extreme Yue 07 is equipped with intelligent AI pixel headlights and voice functions inside and outside the car, allowing users to communicate and express their emotions humanely with AI intelligent partner SIMO. Extreme Yue 07 is also equipped with the first pure visual intelligent driving technology in China.

　　Coming to the side of the car body, the new car adopts the design of sliding back coupe, with coordinated overall proportion and smooth outline lines. The hatchback coupe body with strong sense of movement creates a feeling of being ready to go, and it looks quite atmospheric. In terms of details, low wind resistance rims with small-sized exterior mirrors and hidden door handles are all making efforts to optimize wind resistance.

　　The slender through taillights make the rear of the new car have a good sense of science and technology. The taillights are Y-shaped on both sides to echo the headlight group, and the overall recognition is also relatively high. At the same time, we can also see the camera for visual field assistance on the fender on the side, and sensors such as radar and camera are also installed in many places in the whole car, so this car should have a good automatic driving assistance function from the configuration. The hatchback design will also greatly facilitate users’ camping space, sports equipment loading and leisure breaks and other urban, outdoor, social and sports needs.

　　As for the interior, referring to the previous information, the new car adopts an embracing interior, and colorful atmosphere lights are added. The steering wheel adopts a half-width design, and the car is equipped with a penetrating screen. The interior of the car has a very simple atmosphere, which is in line with the current market trend. (Text/car home Duandi)

Tang DM-i has been on the market for some time, and the price is 189,800-216,800 yuan. It focuses on saving fuel for home use. Now it is hard to find a car. What about this car?

Tang DM-i focuses on household fuel saving. Even in the state of power loss, it can achieve ultra-low fuel consumption of 5.3L/100km, which can be used for oil and electricity, and its comprehensive battery life can reach 1050km. The pure battery life reaches 51-120km, which is completely enough for the general car demand.

In terms of appearance, it is basically the same as Tang DM-P. Tang DM-i still uses Dagron Face design language, with large air intake grille on the front face and triangular headlights, which highlights the powerful gas field.

The side of the car body is very dynamic, and the 20-inch five-spoke aluminum alloy wheels are full of fighting power. The tail of the car is equipped with classic through taillights, plus the logo of DM-i, which is very recognizable.

In terms of size, the overall body length, width and height of Tang DM-i are 4870/1950/1725mm and the wheelbase is 2820mm, which is enough for its main home market.

In terms of interior, Tang DM-i is equipped with the iconic 15.3 central rotating large screen, and the two-piece steering wheel with double-color flat bottom design is wrapped in leather, with a large area of leather material and chrome trim, which is luxurious and comfortable.

In terms of power, Tang DM-i is equipped with 1.5Ti dedicated for Xiaoyun-Plug-in. This engine is specially developed for hybrid vehicles, up to 40%. There are two pure electric endurance versions available, 52km/112km respectively, equipped with blade batteries, which are safe and reliable. And the fuel consumption is 5.3/100km and 5.5L/100km respectively under the condition of power shortage, and the comprehensive endurance of oil-electricity hybrid can reach 1050km, and the acceleration of 100 km reaches 8.5 seconds.

Tang DM-i has four modes. First, EV pure electric drive mode can provide 51-120km pure electric battery life only by driving motor and battery. The second is HEV series mode, in which the engine is connected with the to drive the generator to generate electricity, and the motor is driven by electric energy to drive the wheels; Third, the parallel mode, in the scene of rapid acceleration or overtaking, the engine and motor simultaneously participate in the work to drive the vehicle; Fourth, the engine works to drive the vehicle, and the general scene will be in the state of high-speed cruising, with the aim of reducing the fuel consumption of the vehicle. DM-i super hybrid is actually a combination of plug-in hybrid and extended-range electric. It can not only be plugged in and charged, but also serve as a generator to a certain extent, and also take into account direct-drive vehicles, which is quite powerful.

The EHS electric hybrid system equipped with DM-i in Tang Dynasty cancels the complicated shifting mechanism of the traditional transmission, and all power transmission is a single-gear mechanism, which is realized by a motor, so that the traditional gearbox will be gone and the driving will be very smooth.

Tang DM-i, which focuses on household fuel economy, gives everyone another choice, with a price of 189,800-216,800 yuan. So far, it is hard to find a car in most areas. Would you choose it?

　　Cctv news　I don’t like potatoes.　

　　As soon as I ate it, I felt hungry when I was a child, accompanied by a sour stomach, which made me feel uncomfortable.　

　　But I like potatoes very much.　

　　The two are not contradictory.

　　You call it potato, experts say it is potato, and we locals prefer to call it potato, so there is a popular local proverb that Dingxi has three treasures: potato, potato and potato.　

　　I have dealt with it for decades, and I will continue to do so in the future. Many changes in my life are related to potatoes. I witnessed the "metamorphosis" of Dingxi potatoes, and potatoes also witnessed the great changes in our family’s life.　

　　[1] Life-saving potato　

Zhang Shou and his father Zhang Fuqing and nephew Zhang Wenbin.

　　My name is Zhang Shou and I was born in 1967. As long as I can remember, every afternoon, grandma always cooks a big pot of potatoes, which are eaten by big people, small pigs and seven or eight people in the whole family. The breakfast and lunch the next day are all potatoes.　

　　Every day at school, the dry food in my bag is two boiled potatoes.　

　　Although eating will be uncomfortable, but not eating, hunger is even more unbearable.　

　　Looking back now, when I was a child, there were probably two things about food: eating a lot of potatoes and not having enough to eat.　

　　There is a saying circulating in Dingxi, my hometown: "The mountain is a monk’s head, there is no water flowing in the ditch, and nine years out of ten people are worried", which sings the harsh ecological environment in my hometown.　

　　We are in an arid area here, with little rain and water shortage in spring and summer. At that time, we had to plant nearly 40 mu of fields at home, such as wheat, millet, buckwheat, peas, lentils, beets and potatoes, all of which were dry land. It was not good to eat by the weather, but the yield of potatoes with long growth cycle was ok.　

　　Therefore, when planning to plant every year, my father Zhang Fuqing will say that potatoes must be planted.　

　　Potatoes are really life-saving food at home. Cooking, frying and frying are the most memorable ways to eat on holidays: cooking potatoes, peeling them and mashing them, then frying them, crushing them and stirring them together, making them red and white, which is called a fragrance.　

　　Few people eat like this now. Although I don’t like potatoes, I still miss this way of eating.　

　　In 1988, my second brother and I moved to Gaotai County, Zhangye City, Gansu Province (Editor’s Note: in the 1980s, the state launched the "Three Wests" [Dingxi, Hexi and Xihaigu in Gansu Province and Ningxia] to help the poor). Compared with my hometown, the terrain here is open and there is water, and I can gradually eat my stomach.

　　[2] Sweet potato with enough food and clothing

　　

In Zhang Shou’s memory, when he was a child, he depended on the weather to eat, and the crops in the field were all average. Only potatoes could make the family feel the joy of harvest.

　　After getting married in 1992, my wife and I helped in my father-in-law’s restaurant, and later opened our own restaurant. We lived a busy life and could eat enough, but we didn’t make much money.　

　　During this period, Dingxi potatoes became famous, and the planting scale expanded year by year (editor’s note: Dingxi implemented the "potato project" in the 1990s, aiming at solving the problem of food and clothing). Every autumn, foreign merchants gathered, and the streets were full of potato vendors, which was very lively.　

　　My wife and I opened a restaurant on the roadside of the ancient town of Chankou, anding district, Dingxi City. The tourists are mainly van drivers. I chatted with these drivers who sell and transport potatoes and found that potatoes can really make money.　

　　In 2003, I sold my house in Gaotai, closed my restaurant, and returned to Shijiacha Village, my hometown in Dingxi, where I planted nearly 20 acres of potatoes. This year, I earned more than 6,000 yuan just by potatoes.　

　　In the next few years, although the income was guaranteed, farming was too hard and the potato market was good and bad. I think it needs to be changed.　

　　[3] Rich potato

Nowadays, planting potatoes has long been mechanized.

　　In 2008, I rented a warehouse, planted potatoes, and started a potato agency business, bought potatoes and sold them to vendors.　

　　I also met many people in the upper reaches of the potato industry. Starch can only be regarded as primary processing, and potato chips and chips are more profitable. Only then do we know that relying on small-scale planting alone will lead to insufficient labor force on the one hand, and great market fluctuation on the other, making it difficult to grow up. We should either give up planting and sell potatoes exclusively, or expand the planting scale.　

　　My father has a deep affection for the land, and he always sighs every time he sees the land abandoned. For this reason, in 2013, I found four childhood partners, registered a cooperative, and expanded the planting scale.　

　　I’m a bit short-tempered, and I’m always in a hurry. People around me call me "Zhang Sanfeng", so I simply named the cooperative "Sanfeng".　

　　This year, I borrowed more than one million yuan to build 16 warehouses, which was really the most difficult year. More than 1,400 tons of potatoes were purchased, only more than 200 tons were sent out, and the remaining 1,200 tons were all in the warehouse, and the funds suddenly became particularly tight.　

　　After entering the twelfth lunar month, the contractor led the workers to find my unpaid wages every day. But the payment is not in place, and I am also in a hurry.　

　　I couldn’t sleep all night, and that winter was particularly difficult. Fortunately, on the thirteenth day of the first month, part of the payment was in place.　

　　In 2014, I transferred 450 mu of cultivated land to grow potatoes. Since this year, cooperatives have gradually stepped onto the right track.　

　　Since 2015, considering that the price of commercial potato fluctuates greatly, I began to mainly plant the original seed and the original seed (Editor’s note: the original seed is the seed potato originally produced by transplanting or cuttage with virus-free test-tube seedlings, which produces the original seed after planting, the first-class seed after planting, and the commercial potato after planting the first-class seed is potatoes). Good varieties of potatoes cultivated from various laboratories in Dingxi are sent to Inner Mongolia, Chongqing, Guizhou and other places.　

　　[4] Xiaokang potato　

On the yellow land, potato is a green plant with small white flowers, which Zhang Shou thinks symbolizes hope.

　　Since 2015, the country has started the potato staple food strategy, and I think this is an opportunity.　

　　In 2016, I transferred another 200 mu of land, and at the same time, I was equipped with relevant machinery and equipment. The cooperative planting basically relied on mechanization.　

　　This year, my nephew Zhang Wenbin joined in.　

　　Although Dingxi potato industry is very popular, there are very few young people in the planting process. Most of the members of the cooperative are close to my age, and most of the farmers in rural areas are elderly people over 60 years old.　

　　In 2016, my nephew Zhang Wenbin took the initiative to find me, which surprised me. Born in 1990, he had been living in Zhangye before, and he was not particularly attached to potatoes. After graduating from technical secondary school in 2008, he worked in a factory, worked as a welder and drove a van. Unexpectedly, he suddenly found me one day and said that he would cooperate with me.　

　　Of course I’m happy, but many young people are not interested in farming.　

　　He wholesaled 80 tons of commercial potatoes from me and sold them in Dingxi potato trading market every day. He sold them out in less than two months, and he also made a lot of money with regular customers, so I was relieved.　

　　I don’t know much about industrial upgrading, but it is inevitable that Dingxi potato will be transformed and upgraded. In recent years, the potato market has become more and more competitive, and green organic food is more popular.　

　　In 2017, the pilot arable land in anding district was fallow. I contracted 1,700 mu of arable land in Bailu Township, anding district. In the first three years, I mainly planted arrowtongue peas, buttercups and so on. My nephew Zhang Wenbin and my son Zhang Wenwei basically worried about these things. After three years of planting, we plan to plant organic potatoes, without chemical fertilizers and pesticides, and use special farmyard manure.　

　　In the past two years, I have gradually put sales and other work in their charge. Young people are more active than me and are willing to contact new things.　

　　Do you know why Dingxi potatoes are popular? Because it has a long growth cycle and grows step by step, I hope my nephew and son can do things in a down-to-earth manner, step by step, whether they will continue to deal with potatoes in the future or not.　

　　Standing in front of the old house, my father was very happy to see that there was still a lot of cultivated land on the roadside. His affection for the land far exceeded ours.　

　　I don’t know if you’ve ever seen potato blossom, large and large. I think it’s really beautiful. Sometimes I’m very happy to see a large piece of land with a whole potato blossom. (Zhang Shou dictated CCTV reporter Wang Xiaoying finishing)