[Grassroots wind collection] Two or three things to warm the heart in summer

Every summer vacation, children travel to play and relax. At the same time, legal education cannot be stopped. "Procuratorial Blue" accompanies them all the way

Two or three things to warm your heart in summer

Accompanied all the way

[Beijing: Fangshan District People’s Procuratorate]

Summer vacation is coming, how is he? Did he listen to everything I said? I don’t know if he can keep up with his studies after returning to his hometown?

I am a prosecutor in the juvenile prosecution department of the Fangshan District Procuratorate in Beijing. The child I am very concerned about, named Xiaoqiang (pseudonym), is the alleged offender of a robbery I once handled.

Xiaoqiang is the youngest child in the family, and his parents come to Beijing to work and grow vegetables for a living. Xiaoqiang went to an Internet cafe to surf the Internet during the holidays. After coming out of the Internet cafe, he felt that he had not had enough fun but he had no money. When he saw a woman passing by, he suddenly wanted to grab some money, so he hit her on the head with a branch from behind. After the victim was beaten, he began to cry for help. Xiaoqiang was afraid and turned his head to run away, but was eventually captured by the public security police.

Xiaoqiang is a minor. During the investigation stage, he hired a legal aid lawyer. With the help of the lawyer, Xiaoqiang’s mother compensated for the victim’s losses and obtained the victim’s understanding. Our hospital finally decided to make a relative decision not to prosecute Xiaoqiang based on the case. At the admonition meeting to announce the decision not to prosecute, the police, lawyers, social workers, and Xiaoqiang’s family all came to the scene. I announced the decision not to prosecute, and criticized and educated Xiaoqiang in the form of a letter from the prosecutor. Xiaoqiang said that in the future, he must study hard, live up to everyone’s help and expectations, and never do anything illegal again. After the decision not to prosecute was announced, the social worker followed Xiaoqiang for 6 months.

With a phone call from Henan, my hanging heart was relieved. On the phone, Xiaoqiang told me that he had returned to the classroom at his hometown school, living a fulfilling and happy school life like every child his age. During the summer vacation, he had to make up for his homework and make up for lost time.

Focusing on the management of Internet cafes, our hospital and the Fangshan District Cultural and Cultural Commission continued to strengthen cooperation. The District Cultural and Cultural Commission made an administrative penalty decision on the Internet cafes involved in the case in accordance with the "Regulations on the Management of Internet Access Service Business Places".

We hope that through our continuous efforts, we can create a safer growing environment for children. On the road to growth, "Inspector Blue" will accompany you all the way.

(Zhang Min)

The power of inheritance

[Beijing: Mentougou District People’s Procuratorate]

I have been a prosecutor for 33 years, and now I am a prosecutor who has not been a prosecutor, and I am also a vice principal of the rule of law. Every summer vacation, I go to various communities in this district to give lectures on the rule of law, and I have persisted for more than ten years. In order to fill the gap in children’s holiday legal education and effectively penetrate into the field of legal education for minors in the community, our hospital has also built a "legal service station for minors" in Shimenying District 5 of Mentougou District. Activities such as legal publicity, legal consultation, and parenting education have been carried out vividly. Today, this service station has become a "demonstration station of Lei Feng Volunteer Service Station for Capital Learning".

On the first day of the children’s summer vacation, I came to Zengdong Community in Dayu Street early. This summer activity was not my own action, but the launching ceremony of the "Vice Principal of Law Summer Community Classroom" was moved here in conjunction with the Youth League District Committee.

In order to do a good job in the inheritance of legal popularization work, the vice presidents of the rule of law in our hospital have been selected through layers of selection to stand out. In order to further improve the professional level of the vice presidents of the rule of law and the ability to publicize the law, we conduct level-by-level assessments through speeches, professional comments, etc. There are not only senior prosecutors handling cases on the front line, but also a group of young prosecutor assistants who graduated from Tsinghua University, Peking University, and China University of Political Science and Law with solid theoretical skills and youthful vitality.

After the launching ceremony, I led the newly elected Vice Principal of Rule of Law to give lectures on the rule of law in Zengdong Community and Huimin Home Community entitled "Happy Summer Vacation, Safe No Holiday". Guided and interactive teaching, with one movement, one quietness, one question and one answer, not only increased the fun of children’s summer Fa study, but also enriched their summer life.

After the lecture, we also distributed legal pocket books such as "Prosecutors Around" and "Learning to Protect Yourself" edited by our school to students and parents, as well as a letter to parents. Next, I will also lead the newly elected vice principals of the rule of law to various communities to carry out legal education, hoping that the children will have a happy, safe and meaningful summer vacation. As an old prosecutor, I saw the demeanor of the young vice principals of the rule of law; as the first batch of vice principals of the rule of law in our district, I saw the power of inheritance; as a mother, I saw the seriousness and smiles of the children when they studied the law. I think I am also happy this summer!

(Liu Yuxia)

Little Guard

[Beijing: Tongzhou District People’s Procuratorate]

At half past nine in the evening, it was already dark, and there were bursts of children’s laughter playing downstairs and the familiar chirping of cicadas on a hot summer night. It was another summer vacation, and it was also the happiest time for children. But I couldn’t help but sigh deeply. I recalled a case I had just handled a few days ago. An innocent child had been violated during a happy summer vacation.

The children are on summer vacation, but the parents still have to work hard, which has led to some children being sent to grandparents’ houses, to childcare centers, or to "small dining tables" that can be hosted and eaten.

Little do we know that criminals may be all around us, and if we are not vigilant, we may extend our sinful "black hands" to the babies. It is essential to improve children’s self-protection awareness and ability.

One of the important functions of illegal work is crime prevention, and it is also our important duty to protect the safety of children, so we are also called "prosecutor mothers". At the beginning of this summer, I went into a community and gave a legal lecture on "self-protection" to the children in this large community who were on summer vacation, so that they could have a happy and smooth summer vacation.

The children who participated in the activity were all children in junior high school and primary school in the community, all of whom were lively and cheerful. I put forward the slogan "Strive to be a summer self-defense guard" to them, and introduced their important rights such as the right to life and health, and what kind of behavior is an illegal infringement of their rights.

In order to let the children have a personal experience, I designed 4 interactive small sessions to let the children understand the routines of "bad guys" in reality through situation performances. Several scenarios such as impersonating real-world friends, waiting for opportunities to steal and grab, and taking advantage of kindness were also set up. What makes me relieved is that the children who participated in the interaction had a strong sense of self-protection, and they were able to resolutely resist all kinds of deception proposed by "bad guys", and they could also consciously protect themselves. The children’s outstanding performance was applauded and appreciated by the parents at the event.

I told the children about real small cases that happened around them, telling them that danger may be around. By teaching the children the "tricks of self-protection", I taught the children how to learn to protect themselves and stay away from danger during the summer vacation.

(Tian Yunhui)

"Takeaway Brother" New Beginning

[Beijing: Fengtai District People’s Procuratorate]

Summer vacation can be said to be the most anticipated vacation for students in school. There are many activities such as travel, summer camps, and tutoring classes. But for school dropouts, summer vacation seems to have lost its meaning, but this summer vacation is of great significance to Xiao Lang (a pseudonym). During the summer return visit, Xiao Lang said to me: "When I got the decision not to prosecute and walked out of the door of the procuratorate, I felt very relaxed."

Worried and taciturn were my first impressions of Xiao Lang. It was in October 2017 that I first met Xiao Lang, a 17-year-old boy who was transferred to our hospital for investigation and prosecution on suspicion of buying and selling identity documents. His mother accompanied him. Throughout the process, Xiao Lang looked solemn, often playing with his fingers with his head down, and kept repeating the sentence "I just want to deliver a few more takeaways on my motorcycle." Xiao Lang’s mother was also very perturbed and kept asking what the final outcome of this case would be. Under our constant comfort and guidance, Xiao Lang’s situation gradually became clear.

Xiao Lang dropped out of school to work in Beijing due to his poor family and found a job as a food delivery worker. After a few days of delivering food by riding an electric car, he found that the motorcycle had good maneuverability, high speed, low fuel consumption, and low food delivery costs, which could save a lot of money compared to riding an electric car. However, Xiao Lang was under the age of 18 at the time, and according to regulations, minors could not obtain a motor vehicle driver’s license, so they could not drive a motorcycle to deliver food. But in order to reduce the pressure of his mother’s cleaning work to subsidize the family, Xiao Lang still chose to take the risk. He bought second-hand motorcycles and fake driving licenses, driver’s licenses, license plates and other documents through second-hand online shopping, and began to ride motorcycles to deliver food. Last July, Xiao Lang was caught riding the motorcycle to deliver food and was subject to administrative punishment. In September, he was seized by the public security police for riding the motorcycle to deliver food. The public security organ transferred Xiao Lang to our hospital for review and prosecution on suspicion of buying and selling identity documents.

After understanding the case, I patiently explained the case to Xiao Lang. He quickly realized his mistake. In view of his good attitude of confession and repentance, the purchase and use of a false driver’s license was necessary for food delivery, and the social harm was relatively small. At the end of last year, our hospital made a conditional non-prosecution decision against Xiao Lang according to law, with a 6-month inspection period.

I have kept in touch with Xiao Lang and his parents, kept up with Xiao Lang’s current situation, and regularly helped Xiao Lang with the social worker. One day in March this year, during the conditional non-prosecution period, Xiao Lang called to tell me that he had successfully obtained a motorcycle driver’s license. Hearing the excited voice on the other end of the phone, I was also sincerely happy for him.

As an unprosecuted prosecutor, I am responsible for the work of the "arrest, prosecution, supervision and prevention" system. In addition to handling the case itself, I should also jump out of the case and think about what else I can do. It is through the guidance and help of delinquent juveniles in case handling practice that I have a deeper understanding of the "education, probation, rescue" policy, "education first, and punishment second" principle.

(Chen Shasha)

Send the teenager home

[Beijing: Shijingshan District People’s Procuratorate]

Another year of summer vacation arrived. Looking through the desk calendar, I suddenly found that the boy who stole the electric car, Xiaoyu (a pseudonym), was about to receive his 8-month sentence. July 15 was the day he was released from prison.

From taking over Xiaoyu’s case to the final prosecution, I have poured a lot of effort into him, and he has great trust in me. However, he has no relatives in Beijing. What should I do after he is released? If I want to go home, I will definitely have no money, and if I stay in Beijing, I will not have the skills to make a living. Thinking of this, I decided to visit him and send him home.

Time to go back to the beginning of the case. This was a serial theft of electric vehicles and motorcycles. The gang of criminals was a group of young people, all from a poor mountainous area. They were instigated by fellow villagers "Brother Wang" and were tricked into coming to Beijing to "find a way to survive". "Brother Wang" taught the children how to unlock and steal electric bicycles. After selling the stolen goods, he collected all the stolen money by himself, and only gave the children barely enough money to fill their stomachs. After several lucky successes, Xiaoyu and others were arrested in Shijingshan District. By this time, he had accumulated 10,000 yuan worth of property.

During the review process, I found that the ID number and name reported by Xiaoyu did not match. It turned out that Xiaoyu had been a "black household" since birth and did not have her own ID card. In order to find out Xiaoyu’s exact identity, and to gain a deeper understanding of Xiaoyu’s living environment and growth experience, I came to Xiaoyu’s hometown with the public security officers.

The local police station environment is very simple. There is only one table in the whole office. My clerk had to lie on the motorcycle to take notes to verify Xiaoyu’s identity. Looking at these scenes, I feel sorry for these children who were used outside and committed crimes from the bottom of my heart.

After returning to Beijing, our court prosecuted Xiaoyu according to law, and he was eventually sentenced to eight months in prison by the court.

On July 15, the day of Xiaoyu’s release, the Juvenile Division of the Joint Court of our hospital and the public security department launched the "Send Xiaoyu Home" joint rescue activity. Before parting, I once again instructed Xiaoyu: "After returning home, you must learn a skill well and create a happy life with your own hands." Xiaoyu bowed deeply to me and the judge and embarked on a new journey of life.

As a prosecutor in a non-prosecution department, reviewing the facts of the case and grasping the evidence in the whole case is only the beginning of the work. Minors are fragile and vulnerable, ignorant and easily deceived, extreme and soft and easily influenced. Because of this, we also need to understand the growth experience and personality characteristics of minors, help them get out of mistakes, rebuild confidence, and become useful talents in society.

(Cheng Yu Qing)

Receive an offer of admission

[Beijing: Haidian District People’s Procuratorate]

Just before summer came this year, I received this text message: "Sister, I have been admitted to a 211 university!"

Although the text message is simple, I can feel the joy revealed on the other end of the mobile phone through the screen. In fact, who would have thought that the teenager with excellent results who sent the text message is not my relative or friend, but an alleged offender who was once conditionally not prosecuted by our hospital. His suspected crime is drug-related crimes.

Four years ago, when this drug trafficking case was on my desk, I flipped through the case file: the facts of the case are clear and the evidence is solid. But when it comes to minors, conditional non-prosecution in different places, criminal record sealing, etc., things are complicated. I have been following this case for four years.

I still remember the first time I met him and his mother and brother. I was still a little worried that it would not be easy to communicate with them, but seeing their sincerity, I was moved. The teenager made mistakes, and his mother did not give up. She always encouraged him, exhorted him to cherish the opportunity, actively rehabilitated, and contacted the school to welcome him back to study.

Considering the situation of cracking down on drug crimes, our hospital is still very cautious about whether the juvenile can be conditionally not prosecuted. To this end, our hospital held a hearing and invited the undertaker of the public security organ, the family of the juvenile, the protector of minors, and the deputies of the National People’s Congress to discuss together. Everyone believes that the punishment of minors should be based on the growth and rescue of minors involved in the crime.

The local prosecutor in the teenager’s hometown who assisted us in our investigation and education, she routinely talked to the teenager every month and paid home visits. I still remember that in the conversation records she wrote, the teenager once called me and the local prosecutor sister. I believe it was because we really considered him, respected him, cared for him, and helped him that the child developed a sibling-like trust in the prosecutor.

With the joint efforts of all parties, the 17-year-old returned to the third year of junior high school. The 6-month inspection period was quickly passed, and the case was finally not prosecuted according to law. We have been in touch since then, and we have heard good news from him from time to time. He passed the art specialty exam and was admitted to a key high school.

From a teenager who went astray to a college student today, I believe he will have a better life in the future. I am happy to be able to participate in this process and witness his growth.

(Yu Yanli)

Manuscript coordination: our reporter Yang Yonghao, cartography: Zhang Xuehui

Perfect World: Blessing with cutting-edge technology, allowing cultural heritage to resonate with the times

On July 28, the 20th China International Digital Interactive Entertainment Exhibition (ChinaJoy) in 2023 was officially opened at the Shanghai New International Expo Center. At the CEO meeting of Perfect World the day before the opening, Dr. Xiao Hong, Vice Chairperson of Perfect World Holdings Group, CEO of Perfect World, CEO of Perfect World E-sports and platform business, and Lu Xiaoyin, co-CEO and president of Perfect World Games, shared the stage to talk about "virtual and real resonance" and discuss the value of sustainable development in the industry.

Focus on the cutting edge of technology, let AI empower digital content intelligent leap

As a leading domestic digital merchandise enterprise, Perfect World has a keen awareness of cutting-edge technologies and has actively embraced intelligent technology applications such as AI in recent years.

"The relationship between e-sports and AI is very early and deep." Dr. Xiao Hong reviewed the important development nodes of artificial intelligence in the field of electronic sports with a historical perspective. He believes that in the future, driven by artificial intelligence, the training, content creation, production methods, experience scenes, etc. of e-sports will be continuously optimized and upgraded.

(The picture shows Dr. Xiao Hong at the CEO meeting)

Perfect World began its AI layout as early as 2017. This year, it established an AI center, headed by Lu Xiaoyin and led by the mid-platform technology department. The project producers were deeply involved and vigorously researched and promoted the learning and application of AI technology.

According to Lu Xiaoyin, Perfect World Games has applied AI technology to multiple aspects of the R & D pipeline, such as intelligent NPCs in the game, scene modeling, AI painting, AI storytelling, AI dubbing, etc. It has also self-developed and created virtual digital people, and has been selected as a model case for business innovation at the China Service Trade Union.

DOTA2’s entry into Asia will promote the e-sports movement to be further understood by the public

In September, the torch of the Hangzhou Asian Games is about to be lit, and the selection of seven e-sports competitions, including DOTA 2, into the Hangzhou Asian Games has also become a highlight of the Asian Games.

As the exclusive operator of DOTA2 and CS: GO in the Chinese mainland, Perfect World has made every effort to promote the entry of Dota into Asia. Xiao Hong said that Perfect World and myself have been actively promoting the development of e-sports and the entry of e-sports into Asia and the Olympic Games. Now 7 e-sports competitions, including DOTA2, have been selected for the Hangzhou Asian Games. I think it is a recognition of Dota as an event. With the help of the Asian Games, Dota will also return to the vision of more people. In a broader sense, the entry of e-sports into Asia not only means the further sporting of e-sports, but also promotes the popularization and standardization of this sport.

Talking about the expectations for the Asian Games, Xiao Hong said that for this Asian Games, we have two specific goals: First, let more people understand the game, which is the most basic point and the most intuitive meaning of the Asian Games window. Second, with the help of the Asian Games, DOTA2 will absorb more mature experience from the traditional sports system, which will promote DOTA2 to move closer to sports and build a foundation for future healthy development.

Deep integration of culture and products empowers the transmission of the pulse of the times

As content products, games, film and television and other digital entertainment have distinct cultural attributes. At this meeting, Lu Xiaoyin and Xiao Hong shared their profound insights on innovating and inheriting culture and resonating with the times.

"The cultural connotation is the soul, the cutting-edge technology is the body, the art style is the appearance, and the game will become a living body with flesh and blood and soul." Lu Xiaoyin believes that Chinese gamers should have a cultural consciousness, so that traditional culture can become fertile ground for Chinese gamers’ creativity.

(The picture shows Lu Xiaoyin at the CEO meeting)

"Over the years, Perfect World Film and Television has always adhered to the humanistic spirit and social responsibility as the guide, and strived to create high-quality content for the majority of audiences." Dr. Xiao Hong introduced the research of the main creative teams of the two foreign aid TV dramas, "Welcome to Mai Le Village" and "Happiness Grass", which went to Africa and Oceania respectively. Perfect World Film and Television will continue to launch high-quality film and television works in multiple fields and "serialization".

Digitalization empowers entities to drive sustainable development

With the spillover effect of digital technology and the empowering ability of digital merchandise, Perfect World Holding Group is empowering the digital intelligence ecosystem and the development of the real economy by integrating innovation.

In terms of promoting the transformation of cultural tourism, rural revitalization, and talent training, Perfect World Holding Group has launched "CityGame" digital and real integration immersive cultural experience, through various digital technologies, with virtual and real experience, allowing users to feel gamified and storyline immersive interaction; this year, it also reached a cooperation consensus with Jixi County, Anhui Province, and released a series of plans such as "Jixi Yuan Universe Rural Revitalization Demonstration Base"; Perfect World Education has cooperated with more than 600 colleges and universities across the country to provide a steady stream of talent support for the industry in a way that deeply integrates industry and education.

[Editor in charge: Zhang Jinxuan]

The slowness and quickness behind Aauto Quicker’s listing

Chupin company laboratory 

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"Hello, Lao Tie!" Before November 17th, probably no one would have thought that Cristiano Ronaldo would settle in Aauto Quicker and become a member of Laotie. When international superstars meet Aauto Quicker Laotie, there is always a little unrealistic feeling.

Founded in 2011, in less than ten years, Aauto Quicker has become a force to be reckoned with in the Internet industry, but labels such as "Buddhism" and "local flavor" have been bothering Aauto Quicker.

In June 2020, on the occasion of the ninth anniversary of the founding of Aauto Quicker, when "Ollie" shouted to his uncle, "Old Tie, there is nothing wrong, we are dust in the world, but we are our own heroes", most people knew what Aauto Quicker was like in its original ecology.

In fact, since June 2019, Aauto Quicker, who has always been a "Buddhist", is tearing off his "slow label" and turning to a wolf. Aauto Quicker has been accelerating its development, launching the Aauto Quicker Extreme Edition, cooperating exclusively in the Spring Festival Evening, inviting stars such as Jay Chou and Cristiano Ronaldo to settle in and trying to break the circle.

On November 5th, Aauto Quicker officially submitted a prospectus to the Hong Kong Stock Exchange, intending to be listed on the Hong Kong Stock Exchange, which is expected to become the "first short video share". It is reported that Aauto Quicker plans to raise 5 billion US dollars with a target valuation of 50 billion US dollars.

Aauto Quicker can’t catch up with the number of users in Tik Tok in five years.

When it comes to Aauto Quicker, the topic always seems to elude its rival Tik Tok. Even on the day when Aauto Quicker submitted the prospectus, ByteDance announced that it was negotiating a new round of financing with a total amount of US$ 2 billion and a valuation of US$ 180 billion to promote the listing of mature businesses such as Tik Tok, Watermelon Video and Today’s Headlines in Hong Kong.

ByteDance doesn’t seem to be short of $2 billion. According to previous foreign media reports, the byte revenue in 2019 was $18 billion, and $2 billion was just a month and a half. Bytes of this news, is nothing more than trying to steal the limelight in Aauto Quicker, short video two giants also want to compete in the IPO.

In the first half of 2020, Aauto Quicker has 302 million DAU (daily active users) and 776 million MAU (monthly active users), making it the second largest short video platform in the world. The first is Tik Tok. By August 2020, the DAU of Tik Tok has exceeded 600 million.

Compared with Tik Tok, the development of Aauto Quicker is obviously much slower. After all, Tik Tok is a product launched five years later than Aauto Quicker. Aauto Quicker’s slowness is related to CEO Su Hua and founder Cheng Yixiao.

Cheng Yixiao, who is known as the "Zhang Xiaolong of Tiantongyuan", is not good at talking. Zhang Fei, an early investor in Aauto Quicker and Wuyuan Capital, commented on him as "a little boring". Suhua, who joined Aauto Quicker later, is also a Buddhist, and they are very restrained in product design based on the principle of "not disturbing users".

Cheng Yixiao is an idealistic product manager. When GIF Aauto Quicker was founded in 2011, Weibo’s forwarding function was very popular, so it was very easy to copy it. But Cheng Yixiao thinks that once forwarded, the head effect will be obvious, and there is no way for everyone to be seen fairly. Therefore, Cheng Yixiao resolutely does not do the forwarding function.

Like Cheng Yixiao, Su Hua is also a person who cares about fairness and equality. He once said, "Aauto Quicker does not exist for stars, nor does it exist for big V." In this way, fairness and inclusiveness became the gene of Aauto Quicker. Under such values, Aauto Quicker adopted a double-column model to increase the chances of users’ anti-election, without a content operation team, without deliberately guiding the topic of explosions, and treated users equally, without supporting a big V in the head, and even limited the flow of head videos.

Guosheng Securities reported that the decentralized distribution mode of Pratt & Whitney in Aauto Quicker determined the slow and steady growth of its users. It took Aauto Quicker six years to break through 100 million DAU, while Tik Tok only took 17 months.

Tik Tok’s philosophy and playing style are completely opposite to that of Aauto Quicker. Zhang Yiming thinks that the information of mobile Internet is exploding, and users have too many choices, so algorithms need to be involved to screen out the needed information for users. Tik Tok’s recommendation mechanism is that all newly released videos will be allocated to the initial traffic pool, and based on the activity generated by the video, the platform will conduct multiple rounds of drainage for the videos with good performance.

In the first half of 2018, Tik Tok made a breakthrough from 30 million to 100 million and then to 150 million through a large number of advertisements and promotions, and realized the process of "falling behind-tying-overtaking" Aauto Quicker. In the face of the menacing Tik Tok, Aauto Quicker’s own user growth suddenly stopped, and DAU lingered around 100 million for half a year, which made Aauto Quicker very passive.

Aauto Quicker in Buddhism became a wolf.

In the world of Internet, growth means everything. Looking at Tik Tok, Su Hua and Cheng Yixiao, who have always been a Buddhist, couldn’t sit still.

In June, 2019, Su Hua and Cheng Yixiao sent an internal letter, in which they expressed their dissatisfaction with the status quo in Aauto Quicker, believed that it must be changed, and called on all staff to enter a state of combat.

The internal letter wrote:

Behind the seemingly good numbers, we see a deep hidden danger: we are no longer the fastest team. In the process of growing up, our muscles begin to become weak and slow down, and our perception of connection with users is weakening.

Yes, we are very dissatisfied with the present situation. Loose organization, Buddhist attitude and "slow company" are becoming our label. This makes us sleepless. Since the end of last year, from the two of us, the management of Aauto Quicker has made a profound introspection and reflection.

As a result, the "K3" campaign in Aauto Quicker officially started, and the "Buddhist" Aauto Quicker turned to "wolf" and set the goal of achieving 300 million DAU before the Spring Festival in 2020, with Tik Tok as the sword.

In order to increase users, Aauto Quicker made a compromise in product design.

In August, 2019, Aauto Quicker launched the Extreme Edition, which adopted new modes such as "inviting friends to get cash rewards", "signing in, watching videos and getting red envelopes", and added a single-column big-screen recommendation mode.

According to media reports, Aauto Quicker has set its strategic direction in early 2020, namely, up and down, south and industrialization. Among them, up and down refers to the content that can be infinitely up and down according to the algorithm recommendation like Tik Tok, which enhances the sense of immersion.

In August, 2020, one year after the release of Aauto Quicker Extreme Edition, DAU exceeded 100 million. In the same month, Aauto Quicker APP upgraded to version 8.0, and the product interface has undergone the biggest change in 9 years. The mode of single-column up and down and double-column click-and-click has been introduced, and the "Tik Tok" of Aauto Quicker has achieved results. However, Tik Tok is also "Aauto Quicker-oriented", and has introduced a double-row click mode to increase the stickiness of private domain, and the two sides have infiltrated each other.

However, for the sake of user growth, Aauto Quicker paid a lot of money. In the first half of 2020, Aauto Quicker’s sales expenses were 13.71 billion, up 354.0% year-on-year. The sales expenses were mainly used for the marketing and promotion of Aauto Quicker Extreme Edition and other applications, and brand promotion. It is mentioned in the prospectus that the sales expenses will continue to increase in the foreseeable future. After all, higher user growth rate means higher valuation.

In the Spring Festival of 2020, Aauto Quicker invested 4 billion yuan to reach an exclusive interactive cooperation with the Spring Festival Gala. According to Questmobile data, the gap between Aauto Quicker and Tik Tok DAU once narrowed to 60 million on the Spring Festival Gala, but after the Spring Festival, the gap widened to 100 million. With the peak of Spring Festival traffic, Aauto Quicker achieved the goal of 300 million DAU, and Tik Tok DAU exceeded 400 million.

Since 2020, in order to change the public impression of "rustic flavor", Aauto Quicker has continuously invited stars to settle in. The biggest player in the first half of the year was undoubtedly Jay Chou. Jay Chou, who didn’t even open Weibo, settled in Aauto Quicker and conducted a magic live broadcast. Recently, Cristiano Ronaldo officially settled in Aauto Quicker. In the video, Cristiano Ronaldo greeted everyone with "Hello, Lao Tie" in Chinese.

(Source: orient securities Research Office)

In the first half of the year, the most admirable thing about Aauto Quicker’s product promotion was probably the promo "Seeing". After bilibili’s "Back Wave" promo "overturned", Aauto Quicker found Uncle Ollie to make "See", which marked "Back Wave" and made Aauto Quicker’s original content out of the circle.

Commercialization is a bit fast.

In 2016, Aauto Quicker began to explore commercialization, and it took five years after its establishment to realize it. It can also be seen that Su Huacheng and Yixiao are quite Buddhist. However, the speed of commercialization in Aauto Quicker is very fast.

From 2017 to 2019, Aauto Quicker’s revenue was 8.34 billion, 20.30 billion and 39.12 billion respectively, with a compound annual growth rate of 116.6%. In the first half of 2020, the revenue was 25.32 billion, a year-on-year increase of 48.2%. At present, Aauto Quicker is still in a period of rapid growth.

It is said that Su Hua and Cheng Yixiao reached a consensus before 2018, and divided the driving force of Aauto Quicker’s income jump into three-stage rockets, namely live broadcast, advertising and e-commerce.

At the beginning of commercialization, Aauto Quicker chose live broadcast as the main method in live broadcast and advertisement. The advantage of live broadcast is that it takes into account the content and interactive experience while realizing it. In contrast, the realization of advertising is easy to disturb users, which is not in line with company values.

In the first two years of commercialization, live broadcast revenue accounted for more than 90%. In the first half of 2020, the live broadcast revenue was 17.35 billion, a year-on-year increase of 17.0%; The average monthly paying users reached 64 million, up 33.1% year-on-year. However, the average income of monthly paying users of live broadcast was 45.2 yuan, down 12.1% year-on-year.

The revenue of live broadcast business has slowed down, and advertising and e-commerce have become new power points. In 2019, after Ma Hongbin took over the commercialization of Aauto Quicker, he made a drastic reform in the commercialization system, and opened up everything to serve advertising. In 2019, Aauto Quicker’s online marketing revenue was 7.42 billion, a year-on-year increase of 345.5%; In the first half of 2020, online marketing revenue was 7.16 billion, a year-on-year increase of 222.5%. Advertising revenue increased from 4.7% in 2017 to 28.3%.

In these two businesses, Tik Tok and Aauto Quicker are the opposite, with Tik Tok accounting for a high proportion of advertising revenue and a low proportion of live broadcast revenue. But this does not prevent both companies from making efforts in e-commerce business. The unique "old iron culture" of e-commerce in Aauto Quicker has created the "top private domain traffic" in the live broadcast industry, so that Aauto Quicker can go faster than Tik Tok in the live broadcast business.

In 2018, Aauto Quicker launched the e-commerce business, after which this business began to grow rapidly.

In 2020, the original GMV target of e-commerce in Aauto Quicker was 100 billion. However, with the entry of Tik Tok and setting the GMV of e-commerce in Tik Tok at 200 billion, Aauto Quicker quickly raised the GMV target to 250 billion. In August, 2020, the DAU of e-commerce in Aauto Quicker exceeded 100 million. In the past 12 months, the cumulative order volume of e-commerce in Aauto Quicker ranked fourth in the industry, second only to Taobao Tmall, JD.COM and Pinduoduo.

In the first half of 2020, the GMV contributed by Aauto Quicker e-commerce platform was 109.6 billion, and in 2018, it was only 97 million, an increase of more than 1,000 times in two years. The average monthly repurchase rate of users in Aauto Quicker is over 60%.

However, under such a high GMV, the income of other businesses including e-commerce is only 810 million. Based on this, the monetization rate (income /GMV) of e-commerce in Aauto Quicker is only 0.7%, which is incredible, because Pinduoduo is 3%, and Ali and JD.COM are even higher.

The positive aspect of the monetization rate of 0.7% is that there is a lot of room for improvement in the future. The negative aspect is that Aauto Quicker e-commerce has only earned shouts for the time being, and has not made much contribution to revenue.

In addition to the low monetization rate, quality problems also plague Aauto Quicker e-commerce. On November 19th, "The bird’s nest sold by Simba was detected as sugar water by Wang Hai" was posted on the hot search. Wang Hai, a professional counterfeiter, claimed that the bird’s nest sold by Simba had zero protein content, which did not meet the standard of "protein content in bird’s nest is about 30%-50%" in the quality regulations of bird’s nest.

In Aauto Quicker, you don’t have to know Viya and Li Jiaqi, but you have to know Simba. Simba, the "first brother of Aauto Quicker", boarded a hot search because of commodity fraud, which will undoubtedly have a negative impact on e-commerce in Aauto Quicker.

The full text is over, thank you for reading.

Gansu Volkswagen Alpine Skiing Invitational Tournament started.

Original title: Gansu Volkswagen Alpine Skiing Invitational Tournament started.
On January 20th, Wang Lijun, a player from Gansu Lexue Team 1, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On the same day, the 9th Volkswagen Alpine Ski Invitational Tournament in Gansu Province started at Songmingyan International Ski Resort in Linxia Hui Autonomous Prefecture and Hezhen County, Gansu Province.
On January 20 th, Li Xianglong, a parallel double board player, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20th, Ma Yongzhen, a team player from Fataishan, Gansu, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20th, Su Xinchen, a player from the second team of Ai Xue Sports Shuangban, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20th, Sun Yanpeng, a team player of JDI Ski Club in Yuzhong, was in the men’s slalom competition. Xinhua News Agency reporter Fang Xinshe
On January 20th, Tai Xuwan, a team player of Ai Xue Sports Shuangban, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20, Dai Zhiwei, a player from the first team in Fataishan, Gansu Province, competed in the men’s slalom. Xinhua News Agency reporter Fang Xinshe
On January 20th, Dai Zhiwei, a team player from Fataishan, Gansu, crossed the finish line in the men’s slalom. Xinhua News Agency reporter Zhang Zhimin photo
Source: Xinhuanet
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