Dongfeng Warrior 917 Highland Lion Hard Core is listed, with an official price of 699,000.

Cross-country peak, high tide. On November 15th, 2024, the 22nd Guangzhou International Automobile Exhibition was grandly opened. As a luxury electric off-road brand in China, Dongfeng Technology unveiled five heavy-duty models, including a new off-road species-Dongfeng, a long-wearing weapon specially tailored for heavy off-road enthusiasts-Dongfeng Warrior 917 Highland Lion, a million-level high-end customized luxury electric off-road vehicle-Dongfeng Star Chariot, a global mobile luxury electric off-road vehicle-Dongfeng Warrior 917 Jiaolong Armor, and a co-creation version of Dongfeng Warrior 917 Knife Peak in China. With a strong product matrix, Dongfeng Warrior Technology booth has become the focus of attention, further demonstrating its profound accomplishments in the field of luxury electric off-road.

At the event site, Dongfeng Warrior Technology officially released the "Warrior Off-road Ecological High-definition Platform", which integrates four modules: Warrior original vehicle modification, Warrior high-luxury joint customization vehicle, Warrior quality modification kit and Warrior personalized off-road ecosystem. This platform further enriches users’ personalized choices, so that every "warrior" can build his own car.

Dongfeng Warrior 917 Highland Lion was officially listed, and the official guide price was 699,000 yuan. Users who decide before December 31, 2024 will get a set of off-road reinforcement packages with a total value of more than 53,000 yuan for free. In addition, all car buyers can enjoy eight free rights, the original factory nitrogen minus three years warranty or 60,000 kilometers warranty, and a 15% discount on the high-quality products installed on the platform of Warrior Gaoding. At the same time, users who buy cars now can also enjoy a replacement subsidy of 30,000 yuan. The comprehensive preferential value exceeds 160,000 yuan.

Create an exclusive car, and the warrior cross-country ecological high-definition platform is officially launched.

As the first luxury electric off-road vehicle brand in China, Warrior has successfully created a new era of "one car with thousands of faces" for off-road vehicles in China with the high-end customized service of "one car with one price, one person with one car". Cao Dongjie, general manager of Dongfeng Warrior Technology, said: "Build cars for users and build dream cars. The needs of users are the direction of the warrior’s efforts. In order to meet the personalized customization needs of users’ continuous upgrading and build the strongest modified ecology of China off-road vehicles, today, we officially launched the warrior off-road ecological high-definition platform. "

Warrior cross-country ecological high-definition platform includes four sections: warrior original vehicle modification, warrior high-luxury joint customized vehicle, warrior quality modification kit and warrior personalized cross-country ecological circle.

"Warrior Original Vehicle Modification" provides customized vehicle solutions for users’ modification needs in different usage scenarios, and users no longer need to spend a lot of time and energy on modification. At present, the Warriors have launched four official reform suits: weekend, desert falcon, wilderness city and highland lion.

"Warrior High Luxury Co-branded Customized Vehicle" perfectly combines luxury and off-road, and jointly launches a number of eye-catching vehicle products with the world’s top high luxury customized brands. Including the M800 Star Chariot of Dongfeng Warrior jointly built with the world’s top refitted brand Rolex, and the first film co-branded vehicle of China-Dongfeng Warrior 917 Dragon Armor jointly launched with Bona Film, which not only shows the profound knowledge of the Warrior in the cross-country field, but also demonstrates its strong strength in cooperation with top international brands.

In order to meet the diverse needs of users, Dongfeng Warrior Technology has prepared a "Warrior Quality Modification Kit" for users. The equipment library covers 6 categories, more than 180 off-road equipment and modification kits, covering all kinds of scenes from daily commuting to extreme off-road. At present, the warrior’s equipment library is still expanding.

"Warrior Personality Off-road Ecosphere" not only allows users to enjoy the professional guidance and ultimate experience brought by the exclusive off-road research institute and off-road experience park, but also participate in colorful off-road experience activities such as Four Seasons Road Book and Weekend Road Book. At the same time, it is also an open and co-creation ecology, which provides opportunities for partners in the industry and modification enthusiasts.

At the event site, a co-creation and modification work-Dongfeng Warrior 917 Knife Peak China Co-creation Edition, brought by China, a well-known cross-country club in China, was also displayed, which showed the warrior users’ love for cross-country and modification.

Wearing sharp weapons across the world, Dongfeng Warrior 917 highland lion hard core listed.

"Dongfeng Warrior 917 Highland Lion, as a long-wearing weapon for heavy off-road enthusiasts, is the first original nitrogen-reduced luxury electric off-road vehicle in China, which can meet the needs of heavy off-road enthusiasts for long-wearing vehicles in one stop, and take China luxury off-road to a new level with super protective ability, strong power output and global access to off-road performance. It will surely accompany more warriors of the times who are interested in all directions, gallop great rivers and mountains and enjoy a happy life." Wang Jiong, deputy general manager and chief brand officer of Dongfeng Warriors Technology, said.

Extremely reliable security fortress, full of security protection ability. Dongfeng Warrior 917 Highland Lion has indestructible "customized armor" and comes standard with 360 metal protective cover, including front and rear metal bumper made of 5 mm aluminum-magnesium alloy and carbon steel side bar, which provides hard core protection while giving consideration to lightweight; Made of aluminum-magnesium alloy with a thickness of 8mm, unique in China, it provides solid protection for the chassis and can calmly face gravel roads, bullet holes or rock roads.

Dongfeng Warrior 917 Highland Lion uses the design structure of Warrior military vehicle for reference, and adopts super-strong endoskeleton body design. The high-strength steel of the body accounts for more than 70%, and the roof can bear more than 11 tons of heavy pressure. Even if it encounters the most extreme external impact, it can ensure the integrity of the passenger compartment.

The performance beast of the wilderness will take you to conquer the unexplored territory. Dongfeng Warrior 917 is equipped with MEGA POWER, the world’s first electric drive assembly with integrated differential lock and two-speed gearbox, which can produce 816 horsepower and 11,592 Nm of rim torque in generate. At the same time, the car is also equipped with front and rear differential locks+mortise and tenon locks, which can realize off-road full-time four-wheel drive control, 100% mechanical locking and hard-core three locks to help users "get out of trouble in seconds".

The brave fighters flying close to the ground can easily handle all the long-wearing scenes. Dongfeng Warrior 917 Highland Lion is equipped with the first nitrogen shock absorber based on the forward development of high-end electric off-road vehicle in China, which makes every journey smooth. The nitrogen shock absorber is equipped with the industry-leading DPS bottom valve technology and the 3.0-diameter oil storage barrel with oil-gas separation adopted for the first time in China. It has the characteristics of large damping span, quick response, outstanding road following performance and so on. It can also realize 8-speed adjustment, which not only takes into account urban travel, but also allows you to wear it freely. The maximum load also reaches 4.2 tons, and it also has stronger impact resistance, and it can land smoothly when reloading the flying slope.

Thanks to the intelligent chassis blessed by MORA, the warrior off-road platform, and the warrior all-terrain system M ATS, Dongfeng Warrior 917 Highland Lion has five off-road driving modes and intelligent off-road AUTO modes, which can intelligently identify and conquer nine typical off-road terrains, and even novices can change off-road old guns in seconds. In addition, the Dongfeng Warrior 917 Highland Lion is also equipped with industry-leading rear wheel follow-up steering technology, and the active steering angle of the rear wheel reaches 21.2 in both directions, ranking first among all luxury brands on sale. At the same time, the minimum turning radius of the whole vehicle is only 5.1 meters, which effectively improves the agility of the vehicle in the long-wearing scene, and can quickly turn around even on narrow mountain roads.

Send it to heaven and earth, and cover mountains and rivers in Wan Li. With its leading technical strength, powerful product matrix and innovative off-road ecological platform, Dongfeng Warrior Technology has set a new benchmark for the industry and led China luxury electric off-road to a new development height. In the future, Dongfeng Warrior Technology will continue to uphold the brand concept of "fearless conquest" and join more "warriors" to cross mountains and seas, read extraordinary things and enjoy life.

Digging into the sea to see the new face of "China Zhizao"

  Green and energy-saving shield machine, dredger with automatic dredging system, unmanned tractor & HELIP; … Xinhua News Agency reporters recently visited many state-owned enterprises and found that the equipment manufacturing industry has accelerated towards high-end, intelligent and green, polishing the new business card of "China Zhizao".

  The shield machine manufactured by innovative application of green concept successfully went offline.

  On May 9th, "China Railway No.1237" rolled off the production line in Zhengzhou, Henan Province. This earth pressure open dual-mode shield machine with a cutter head diameter of 9.16m, a length of 135m and a total weight of more than 1,900t is a shield equipment manufactured by China Railway with innovative application of green concept. In terms of intelligent control, it can realize self-adaptive adjustment and matching with the driving stratum, independently achieve the best matching of driving efficiency and energy consumption, and achieve the purpose of green energy saving.

  With its successful off-line, this "big guy" equivalent to three stories high will be exported for the construction of high-speed railway tunnels in Sicily, Italy, to serve the "Belt and Road" construction.

  The picture shows China Railway Green Shield Machine "China Railway No.1237". Xinhua News Agency reporter Liu Yujia photo

  In 2008, the first composite EPB shield machine with independent intellectual property rights "China Railway No.1" went offline, breaking the monopoly position of overseas brands in the field of shield machines; By 2012, "China Railway No.50" was exported to Malaysia, which laid a solid foundation for China shield equipment to go global. Now the green shield machine "China Railway No.1237" has been exported to Italy, and the strong strength of China shield machine has been fully demonstrated.

  According to reports, up to now, the total number of orders for China Railway Shield Machine and TBM (Hard Rock Tunneling Machine) has exceeded 1,500, which have been exported to 32 overseas countries and regions. China Railway Shield Machine has become a "new domestic product" that polishes the "China brand" and sells well overseas.

  "Steel behemoth" guards the safe passage of "Golden Waterway"

  The place where the Yangtze River flows into the East China Sea is China’s waterway transportation hub and international shipping trunk line. In the busy Yangtze River estuary, a blue and white "steel behemoth" guards this "golden waterway" day and night. This is the "New Sea Tiger 8" wheel of Shanghai Waterway Bureau under CCCC.

  The picture shows the "New Sea Tiger 8" wheel. Xinhua News Agency reporter He Xinrong photo

  In May every year, the deep-water channel of the Yangtze River estuary enters the flood and siltation season, and the amount of sediment coming from the upstream increases obviously, which has an impact on the safe passage of the "Golden Waterway" and the normal operation of the Shanghai International Shipping Center. As a large-scale trailing suction dredger independently developed by China, "Xinhai Tiger 8" has a total length of 130.3 meters, a width of 25.6 meters and a depth of 9.2 meters. It adopts the largest advanced equipment such as mud pump frequency conversion drive and automatic dredging system in China, and is a well-deserved "dredging tiger" in the Yangtze River estuary.

  The operator stood in front of the console of the new Haihu 8, and with the help of the advanced automatic dredging system, the huge "rakes" on both sides of the ship slowly rose and plunged into the water. "These hoes have sensors that can monitor underwater conditions in real time. After using the automatic dredging system, not only the construction efficiency is obviously improved, but the daily fuel consumption is also reduced from 40 tons to about 35 tons. " Song Jiakai, the captain of "New Sea Tiger 8", said.

  High-end agricultural machinery and equipment insert "scientific and technological wings" for agricultural modernization

  With a finger, a tractor with a height of more than 3 meters can automatically plan the path, travel and avoid obstacles, and can also independently control the farm tools for unmanned operation, with an operating accuracy of less than 2.5 cm — — The reporter walked into the factory of China Yituo Group Co., Ltd., a subsidiary of SINOMACH, and the Dongfanghong LF2204 driverless tractor with a "smart brain" was eye-catching.

  The picture shows Dongfanghong LF2204 unmanned tractor. Xinhua News Agency reporter Liu Yujia photo

  Xue Zhifei, deputy general manager of China Yituo Datuo Company, told the reporter: "The effective improvement of the working accuracy of unmanned tractors has made the crops straighter, and the lighting and ventilation conditions are better, which not only increases the effective planting area by 5% to 10%, but also helps to increase production and income."

  The reporter learned from China Yituo that under the blessing of "black technology", in addition to unmanned tractors, a series of high-end agricultural machinery and equipment, such as multifunctional self-propelled intelligent pepper direct seeding machine and high-efficiency grain combine harvester, have been widely used in agricultural practice, significantly saving operation time, improving operation efficiency and increasing farmers’ income, which has inserted "scientific wings" to promote agricultural modernization.

  In recent years, state-owned and state-owned enterprises have vigorously carried out key core technology research and promoted China to create new breakthroughs; Strengthen technological transformation and intellectual empowerment, comprehensively improve the level of process technology, product quality and safety, and promote China’s quality to show new results; A large number of China brands such as "China Road", "China Bridge", "China Port" and "China Car" are well-known overseas, which has promoted the China brand to take on a new look … … Driven by innovation, winning the market by quality and leading the future by brand, "China Zhizao" is gathering the majestic power of high-quality development. (Reporter Liu Yujia, He Xinrong, Wang Xi)

Jackie Chan: I really finished it the day I died


    1905 movie network feature No matter how green the vegetation is, there will always be a day when it will fall apart, just as the beauty is easy to grow old, the hero will eventually be unable to escape the twilight. In her sixtieth year, Lin Qingxia has returned to tranquility, writing articles to practice calligraphy, recuperating a state of mind, and her face is also blooming with profound years of brilliance; and in two months, Jackie Chan, who has been called "big brother" by the entire Chinese film industry for decades, will also be 61 years old – also in her sixtieth year, Jackie Chan is still busy holding two sessions, serving as a committee member, killing green wine and then opening a banquet, one play after another never stops; a lifetime of being cautious and setting an example for the entertainment industry, but his son’s lack of worry has become a negative teaching material… Many people are curious, when will this "big brother" who is over sixty years old work hard?

 

    Very ceremonial, Jackie Chan’s movie was released in time for the Chinese New Year. This year’s movie is called. This is a movie with a very grand plan. Jackie Chan’s role in the movie is a peacekeeper with great love. He is stationed at the border, speaks a variety of languages, and cares about the unity of the world. He helps the exiled prisoners build the city wall, and helps the Roman soldiers kill the treasonous prince. He gives an impassioned speech in front of everyone, drinks and sings "Why do heroes need to pull out swords and guns, and coexist as friends"…

 

    If "hero" is a dream, then Jackie Chan has fulfilled this dream again and again in the movie. Unfortunately, the movie itself is also a dream. In such a dream, perhaps Jackie Chan has long been accustomed to his life. He said that he can’t stop. Even if the action scenes have to go to the sky and go to sea to hurt his muscles, even if he has to worry about food, clothing, housing and transportation for hundreds of people every day, even if he has to work on the spot, move props, light up lights, touch up makeup, and do chores for the crew for free, he is happy.

 

    Jackie Chan said that leaving the set means losing his freedom: the whole world is watching him, hiding from the camera in every corner, and every unworldly young person has the right to ask him a question he doesn’t want to hear or like to hear. In his world, the set is real and controlled by him, because "the same clothes can be worn for half a year," because he can say what he wants to say. But in front of reporters, he has to perform to promote his image. The clothes have changed from one set to another, and the words have been said over and over again like a wheel. There is nothing new or nutritious.

 

    Huo An, who was raised by General Huo Qubing, could not belong in the conflict between the Hu and the Han, so he could only forge an ideal country without race and war in the sandy Yanmen Pass. The movie is the ideal country in Jackie Chan’s life, and because of this, while he still has the time to interpret all kinds of heroes, he is unwilling and will not leave this ideal country.

 

    In Jackie Chan’s own words, on the day I die, I will really finish – when a hero is late, it is inevitable that he will be a little sad; just like so many grand-sounding principles in "The Master of Heaven", it is a bit difficult to play, but it always reveals the sadness of an old general who still has ambitions and refuses to dissolve his armor and return to the field.

 

 

   To be fair, although Jackie Chan has been filming movies in recent years, the "most Jackie Chan" one is still directed by him. Whether it is Ding Sheng’s or Li Rengang’s "Heaven Will Hero", Jackie Chan will present a different image in the movie than the Jackie Chan we remember, and this so-called breakthrough requires Jackie Chan to ask different directors to help him complete it. However, even if he is not a director, Jackie Chan will never just be a male lead in his movies. He still has to worry about big things and small things. He has become accustomed to this kind of life over the years.

 

    1905 Movie Network: The story of "Heaven Will Hero" seems to have been noticed by you many years ago.

 

    Jackie Chan: I saw something about the ancient city of Lixuan a long time ago, and I thought it was very interesting. Then one day, the director Ridley Scott told me that they wanted to make a movie about this history, and they wanted to come to China for filming. Let me be a producer. Later, I went back to Hong Kong to chat with Li Rengang. He also mentioned this history and made such a story. I told Li Rengang that I couldn’t violate the rules of the film industry and couldn’t tell you the story of Ridley Scott. If you can do a good script, I will shoot it. At that time, Li Rengang didn’t have the confidence to make a movie of this size, so I went to shoot it. Finally, one day he gave me the script and said he was ready. I saw that it was really good, so let’s shoot it.

 

    1905 Movie Network: Then why not just be the director and shoot it yourself?

 

    Jackie Chan: When people are better than me, I will definitely listen to what they say. It seems that I have been working on "Young Soldier" for 30 years, and I don’t understand it at all. At that time, I also handed the story to Ding Sheng very inadvertently. Six months later, he gave me the script and told me what countries were there in that era, and how the clothes should be. I immediately handed the movie to him and let him shoot it. I trust him. I will have many, many ideas. If I let me shoot each one by myself, I may have just finished it today and stopped. So I have been looking for different directors to help me realize these ideas, so that I can finish all my things very quickly, before I retire and before I die.

 

    1905 Movie Network: Even if you are not a director, you are still a producer. Are you still the one who worries the most at the scene?

 

    Jackie Chan: Of course I have to take care of it! With so many people being dragged to a desert, you have to at least provide them with security so that everyone has the enthusiasm and strength to work. I drank 2,000 tanks of water in five days. Imagine how many people there are!

 

    1905 Movie Network: Have you never thought about the quiet life after you quit the rivers and lakes?

 

    Jackie Chan: Many people drink and celebrate when they finish, but I don’t know. They ask me why are you unhappy, big brother, and I will say, I will start shooting again tomorrow, what is there to be happy about? For so many years, I have been filming continuously, just with different people. I have never finished shooting, and I believe that the day I die is really finished. You see, many directors in the United States have taken their little girlfriends to drive a boat for a seven-day tour. I have never done this kind of thing. " If it weren’t for the two sessions, I would have fulfilled my promise as a member of the Chinese People’s Political Consultative Conference. My "Ordinary People" has already been filmed, and now it has been postponed due to other issues. After March, I will shoot "Kung Fu Yoga" again…

 

    1905 Movie Network: Does this also mean being constantly surrounded by all kinds of good and bad news in the entertainment industry?

 

    Jackie Chan: In fact, as long as I don’t stop filming. My happiest days are on the set, so free, I can wear the same dress for half a year. What I hate the most is doing publicity and interviews. The clothes are changed several times a day, but the words are the same every day. I have to laugh and take pictures… I don’t do publicity or film, I have nowhere to go, and I don’t know what I should do. I have to be photographed by others when I eat a meal. If I eat with a girl, I must say that I am dating someone, otherwise I will be asked this and that. This is actually really tiring!

 

 

   I don’t know if it is to avoid the artillery fire about Jaycee Chan’s drug use, Jackie Chan insists on tying up with Lin Peng and Wang Ruoxin in this interview. Jackie Chan said that they are both his wives in the play, and outside the play, they are just two little girls in his eyes. Lin Peng plays a highly skilled Western Regions heroine, and Wang Ruoxin is a gentle and virtuous gentleman in the study. Don’t look at this. Wen Yiwu hugs left and right and looks quite enjoyable. In fact, with the "little girls" filming together, Jackie Chan’s big brother is also from beginning to end.

 

    1905 Movie Network: In the movie, Wang Ruoxin and Lin Peng both have emotional scenes with you, and they are one by one. Isn’t it quite cool?

 

    Jackie Chan: Pretty cool! I originally had a quiet wife (referring to Wang Ruoxin), but this more powerful one (referring to Lin Peng) had to be my wife. I said no.

 

    Lin Peng: Yes, because my ethnic group is more open, I told him that we are polygamous, and I don’t care.

 

    1905 Movie Network: A quiet wife doesn’t have to do action scenes, is it relatively better?

 

    Jackie Chan: Her only action is to run away! But it’s also very hard, holding a child, getting fatter and fatter…

 

    Wang Ruoxin: The child is getting fatter, not me!

 

    Jackie Chan: I am especially afraid that she will drop the child. The ground is covered with wires or something. It will be great to fall!

 

    1905 Movie Network: How did Lin Peng feel about fighting with his eldest brother this time?

 

    Lin Peng: It’s very easy to shoot with him, because it’s always him who gets hurt, and I rarely get hurt. Usually he gets hit by me.

 

    1905 Movie Network: Was it badly beaten?

 

    Jackie Chan: Wow! She whipped you with a whip.

 

    Lin Peng: And you know that the eldest brother doesn’t want to use a substitute, even when he practices with me, he comes to me in person. He pretended to be strong at first and said: You hit me! Just your strength! After the fight, the clothes were all red marks when they were lifted up.

 

    Jackie Chan: Because when she hit, she tiptoed and kept saying, Oh, big brother, do you hurt? I was very angry. I said don’t ask me if it hurts, you should hit me quickly! I also took a stool to teach her how to use the whip, and finally that stool was broken by me.

 

    1905 Movie Network: What was Jackie Chan’s image in the eyes of other actors when he was on the set?

 

    Lin Peng: He is a factory worker at the scene, picking up trash, tying shoelaces for others, and there is no time to rest. He will also help people set up props. If the lights are crooked, he will also reach out to get them. For example, I have a scene where I want to wear a veil and get a lot of sand, and then my eldest brother found a face brush to help me brush, and he also does the work of a makeup artist.

 

 

   "The Lord of Heaven" tells the story of the Han Dynasty, a golden age of cold weapons. Without the high-tech equipment in "Zodiac", Jackie Chan’s action scenes this time return to simplicity, focusing on hand-to-hand combat, and no longer have to jump from planes and volcanoes. However, fighting on the ground is not easy, but this is the kind of realm Jackie Chan seeks: he will never have superpowers, he will never become Spider-Man, and his only ability is to use his fists and feet to hit a reasonable ending.

 

    1905 Movie Network: This time it is a costume opera, and the action design can actually be more cool. After all, special effects are more popular now.

 

    Jackie Chan: I don’t like flying around in my movies. Frankly speaking, our Asian movies are flying around, you can’t shoot Americans, and you can’t shoot stunts, so we can only shoot real things. So today Jackie Chan’s movies can go out because Jackie Chan is different from their Americans. If Jackie Chan makes it today, who will watch it? "Spider-Man" is too easy to make, isn’t it just a cartoon, just put on a few poses. They don’t like to watch me do this either, so I can only show them real kung fu.

 

    1905 Movie Network: But compared to animation stunts, real kung fu is still much harder.

 

    Jackie Chan: I used to be able to kick four kicks in the air, but now I can’t kick three kicks and they like to watch it. My style of play is reasonable. If I tell you that a girl can beat me, you may not believe it, but I just want to show you why she can beat me. How can I get 40 soldiers to fight 2,000 soldiers, and it is reasonable to shoot, this is my skill Jackie Chan. Now a lot of things in Chinese movies are unreasonable. One person knocks down a large piece, and one kick kills a person. You ask the martial arts instructor to try a dozen. It is strange that he can beat it.

 

    1905 Film Network: In terms of literary drama, is this the big hero route or the small person route?

 

    Jackie Chan: He’s not a great general either. He’s a Hu orphan raised by Huo Qubing. Later, the Han people didn’t believe me, and the Hu people didn’t believe me either. So Huo Qubing put me in the Western Regions to be a peacekeeper on the Silk Road. So I have to speak multiple languages, I can speak terrible English, Arabic, Israeli, Uyghur, all learned on the spot, and my tongue is knotted. Now you ask me to say, I can’t remember a word!

The slowness and quickness behind Aauto Quicker’s listing

Chupin company laboratory 

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"Hello, Lao Tie!" Before November 17th, probably no one would have thought that Cristiano Ronaldo would settle in Aauto Quicker and become a member of Laotie. When international superstars meet Aauto Quicker Laotie, there is always a little unrealistic feeling.

Founded in 2011, in less than ten years, Aauto Quicker has become a force to be reckoned with in the Internet industry, but labels such as "Buddhism" and "local flavor" have been bothering Aauto Quicker.

In June 2020, on the occasion of the ninth anniversary of the founding of Aauto Quicker, when "Ollie" shouted to his uncle, "Old Tie, there is nothing wrong, we are dust in the world, but we are our own heroes", most people knew what Aauto Quicker was like in its original ecology.

In fact, since June 2019, Aauto Quicker, who has always been a "Buddhist", is tearing off his "slow label" and turning to a wolf. Aauto Quicker has been accelerating its development, launching the Aauto Quicker Extreme Edition, cooperating exclusively in the Spring Festival Evening, inviting stars such as Jay Chou and Cristiano Ronaldo to settle in and trying to break the circle.

On November 5th, Aauto Quicker officially submitted a prospectus to the Hong Kong Stock Exchange, intending to be listed on the Hong Kong Stock Exchange, which is expected to become the "first short video share". It is reported that Aauto Quicker plans to raise 5 billion US dollars with a target valuation of 50 billion US dollars.

Aauto Quicker can’t catch up with the number of users in Tik Tok in five years.

When it comes to Aauto Quicker, the topic always seems to elude its rival Tik Tok. Even on the day when Aauto Quicker submitted the prospectus, ByteDance announced that it was negotiating a new round of financing with a total amount of US$ 2 billion and a valuation of US$ 180 billion to promote the listing of mature businesses such as Tik Tok, Watermelon Video and Today’s Headlines in Hong Kong.

ByteDance doesn’t seem to be short of $2 billion. According to previous foreign media reports, the byte revenue in 2019 was $18 billion, and $2 billion was just a month and a half. Bytes of this news, is nothing more than trying to steal the limelight in Aauto Quicker, short video two giants also want to compete in the IPO.

In the first half of 2020, Aauto Quicker has 302 million DAU (daily active users) and 776 million MAU (monthly active users), making it the second largest short video platform in the world. The first is Tik Tok. By August 2020, the DAU of Tik Tok has exceeded 600 million.

Compared with Tik Tok, the development of Aauto Quicker is obviously much slower. After all, Tik Tok is a product launched five years later than Aauto Quicker. Aauto Quicker’s slowness is related to CEO Su Hua and founder Cheng Yixiao.

Cheng Yixiao, who is known as the "Zhang Xiaolong of Tiantongyuan", is not good at talking. Zhang Fei, an early investor in Aauto Quicker and Wuyuan Capital, commented on him as "a little boring". Suhua, who joined Aauto Quicker later, is also a Buddhist, and they are very restrained in product design based on the principle of "not disturbing users".

Cheng Yixiao is an idealistic product manager. When GIF Aauto Quicker was founded in 2011, Weibo’s forwarding function was very popular, so it was very easy to copy it. But Cheng Yixiao thinks that once forwarded, the head effect will be obvious, and there is no way for everyone to be seen fairly. Therefore, Cheng Yixiao resolutely does not do the forwarding function.

Like Cheng Yixiao, Su Hua is also a person who cares about fairness and equality. He once said, "Aauto Quicker does not exist for stars, nor does it exist for big V." In this way, fairness and inclusiveness became the gene of Aauto Quicker. Under such values, Aauto Quicker adopted a double-column model to increase the chances of users’ anti-election, without a content operation team, without deliberately guiding the topic of explosions, and treated users equally, without supporting a big V in the head, and even limited the flow of head videos.

Guosheng Securities reported that the decentralized distribution mode of Pratt & Whitney in Aauto Quicker determined the slow and steady growth of its users. It took Aauto Quicker six years to break through 100 million DAU, while Tik Tok only took 17 months.

Tik Tok’s philosophy and playing style are completely opposite to that of Aauto Quicker. Zhang Yiming thinks that the information of mobile Internet is exploding, and users have too many choices, so algorithms need to be involved to screen out the needed information for users. Tik Tok’s recommendation mechanism is that all newly released videos will be allocated to the initial traffic pool, and based on the activity generated by the video, the platform will conduct multiple rounds of drainage for the videos with good performance.

In the first half of 2018, Tik Tok made a breakthrough from 30 million to 100 million and then to 150 million through a large number of advertisements and promotions, and realized the process of "falling behind-tying-overtaking" Aauto Quicker. In the face of the menacing Tik Tok, Aauto Quicker’s own user growth suddenly stopped, and DAU lingered around 100 million for half a year, which made Aauto Quicker very passive.

Aauto Quicker in Buddhism became a wolf.

In the world of Internet, growth means everything. Looking at Tik Tok, Su Hua and Cheng Yixiao, who have always been a Buddhist, couldn’t sit still.

In June, 2019, Su Hua and Cheng Yixiao sent an internal letter, in which they expressed their dissatisfaction with the status quo in Aauto Quicker, believed that it must be changed, and called on all staff to enter a state of combat.

The internal letter wrote:

Behind the seemingly good numbers, we see a deep hidden danger: we are no longer the fastest team. In the process of growing up, our muscles begin to become weak and slow down, and our perception of connection with users is weakening.

Yes, we are very dissatisfied with the present situation. Loose organization, Buddhist attitude and "slow company" are becoming our label. This makes us sleepless. Since the end of last year, from the two of us, the management of Aauto Quicker has made a profound introspection and reflection.

As a result, the "K3" campaign in Aauto Quicker officially started, and the "Buddhist" Aauto Quicker turned to "wolf" and set the goal of achieving 300 million DAU before the Spring Festival in 2020, with Tik Tok as the sword.

In order to increase users, Aauto Quicker made a compromise in product design.

In August, 2019, Aauto Quicker launched the Extreme Edition, which adopted new modes such as "inviting friends to get cash rewards", "signing in, watching videos and getting red envelopes", and added a single-column big-screen recommendation mode.

According to media reports, Aauto Quicker has set its strategic direction in early 2020, namely, up and down, south and industrialization. Among them, up and down refers to the content that can be infinitely up and down according to the algorithm recommendation like Tik Tok, which enhances the sense of immersion.

In August, 2020, one year after the release of Aauto Quicker Extreme Edition, DAU exceeded 100 million. In the same month, Aauto Quicker APP upgraded to version 8.0, and the product interface has undergone the biggest change in 9 years. The mode of single-column up and down and double-column click-and-click has been introduced, and the "Tik Tok" of Aauto Quicker has achieved results. However, Tik Tok is also "Aauto Quicker-oriented", and has introduced a double-row click mode to increase the stickiness of private domain, and the two sides have infiltrated each other.

However, for the sake of user growth, Aauto Quicker paid a lot of money. In the first half of 2020, Aauto Quicker’s sales expenses were 13.71 billion, up 354.0% year-on-year. The sales expenses were mainly used for the marketing and promotion of Aauto Quicker Extreme Edition and other applications, and brand promotion. It is mentioned in the prospectus that the sales expenses will continue to increase in the foreseeable future. After all, higher user growth rate means higher valuation.

In the Spring Festival of 2020, Aauto Quicker invested 4 billion yuan to reach an exclusive interactive cooperation with the Spring Festival Gala. According to Questmobile data, the gap between Aauto Quicker and Tik Tok DAU once narrowed to 60 million on the Spring Festival Gala, but after the Spring Festival, the gap widened to 100 million. With the peak of Spring Festival traffic, Aauto Quicker achieved the goal of 300 million DAU, and Tik Tok DAU exceeded 400 million.

Since 2020, in order to change the public impression of "rustic flavor", Aauto Quicker has continuously invited stars to settle in. The biggest player in the first half of the year was undoubtedly Jay Chou. Jay Chou, who didn’t even open Weibo, settled in Aauto Quicker and conducted a magic live broadcast. Recently, Cristiano Ronaldo officially settled in Aauto Quicker. In the video, Cristiano Ronaldo greeted everyone with "Hello, Lao Tie" in Chinese.

(Source: orient securities Research Office)

In the first half of the year, the most admirable thing about Aauto Quicker’s product promotion was probably the promo "Seeing". After bilibili’s "Back Wave" promo "overturned", Aauto Quicker found Uncle Ollie to make "See", which marked "Back Wave" and made Aauto Quicker’s original content out of the circle.

Commercialization is a bit fast.

In 2016, Aauto Quicker began to explore commercialization, and it took five years after its establishment to realize it. It can also be seen that Su Huacheng and Yixiao are quite Buddhist. However, the speed of commercialization in Aauto Quicker is very fast.

From 2017 to 2019, Aauto Quicker’s revenue was 8.34 billion, 20.30 billion and 39.12 billion respectively, with a compound annual growth rate of 116.6%. In the first half of 2020, the revenue was 25.32 billion, a year-on-year increase of 48.2%. At present, Aauto Quicker is still in a period of rapid growth.

It is said that Su Hua and Cheng Yixiao reached a consensus before 2018, and divided the driving force of Aauto Quicker’s income jump into three-stage rockets, namely live broadcast, advertising and e-commerce.

At the beginning of commercialization, Aauto Quicker chose live broadcast as the main method in live broadcast and advertisement. The advantage of live broadcast is that it takes into account the content and interactive experience while realizing it. In contrast, the realization of advertising is easy to disturb users, which is not in line with company values.

In the first two years of commercialization, live broadcast revenue accounted for more than 90%. In the first half of 2020, the live broadcast revenue was 17.35 billion, a year-on-year increase of 17.0%; The average monthly paying users reached 64 million, up 33.1% year-on-year. However, the average income of monthly paying users of live broadcast was 45.2 yuan, down 12.1% year-on-year.

The revenue of live broadcast business has slowed down, and advertising and e-commerce have become new power points. In 2019, after Ma Hongbin took over the commercialization of Aauto Quicker, he made a drastic reform in the commercialization system, and opened up everything to serve advertising. In 2019, Aauto Quicker’s online marketing revenue was 7.42 billion, a year-on-year increase of 345.5%; In the first half of 2020, online marketing revenue was 7.16 billion, a year-on-year increase of 222.5%. Advertising revenue increased from 4.7% in 2017 to 28.3%.

In these two businesses, Tik Tok and Aauto Quicker are the opposite, with Tik Tok accounting for a high proportion of advertising revenue and a low proportion of live broadcast revenue. But this does not prevent both companies from making efforts in e-commerce business. The unique "old iron culture" of e-commerce in Aauto Quicker has created the "top private domain traffic" in the live broadcast industry, so that Aauto Quicker can go faster than Tik Tok in the live broadcast business.

In 2018, Aauto Quicker launched the e-commerce business, after which this business began to grow rapidly.

In 2020, the original GMV target of e-commerce in Aauto Quicker was 100 billion. However, with the entry of Tik Tok and setting the GMV of e-commerce in Tik Tok at 200 billion, Aauto Quicker quickly raised the GMV target to 250 billion. In August, 2020, the DAU of e-commerce in Aauto Quicker exceeded 100 million. In the past 12 months, the cumulative order volume of e-commerce in Aauto Quicker ranked fourth in the industry, second only to Taobao Tmall, JD.COM and Pinduoduo.

In the first half of 2020, the GMV contributed by Aauto Quicker e-commerce platform was 109.6 billion, and in 2018, it was only 97 million, an increase of more than 1,000 times in two years. The average monthly repurchase rate of users in Aauto Quicker is over 60%.

However, under such a high GMV, the income of other businesses including e-commerce is only 810 million. Based on this, the monetization rate (income /GMV) of e-commerce in Aauto Quicker is only 0.7%, which is incredible, because Pinduoduo is 3%, and Ali and JD.COM are even higher.

The positive aspect of the monetization rate of 0.7% is that there is a lot of room for improvement in the future. The negative aspect is that Aauto Quicker e-commerce has only earned shouts for the time being, and has not made much contribution to revenue.

In addition to the low monetization rate, quality problems also plague Aauto Quicker e-commerce. On November 19th, "The bird’s nest sold by Simba was detected as sugar water by Wang Hai" was posted on the hot search. Wang Hai, a professional counterfeiter, claimed that the bird’s nest sold by Simba had zero protein content, which did not meet the standard of "protein content in bird’s nest is about 30%-50%" in the quality regulations of bird’s nest.

In Aauto Quicker, you don’t have to know Viya and Li Jiaqi, but you have to know Simba. Simba, the "first brother of Aauto Quicker", boarded a hot search because of commodity fraud, which will undoubtedly have a negative impact on e-commerce in Aauto Quicker.

The full text is over, thank you for reading.