Compared with last year’s "Five-nation melee", 13 films participated in this year’s National Day holiday, among which not only four Chinese 3D films, Di Renjie’s Dragon King, Escape from Life 3D, White Fox and Magic, were released one after another, but also a number of small and medium-sized 2D films fought fiercely. The Lone Ranger starring Johnny Depp also got on the last bus of the National Day holiday yesterday.
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According to the latest data released by the ticket bar today, Tsui Hark’s new costume suspense film "The Dragon King, the God of Di Renjie" has been popular at the box office since it was painted on September 28, and the cumulative box office has reached nearly 400 million in the eight days since its release. It is reported that the box office of "Di Renjie" broke through 400 million in six days, which is second only to "Demon Journey to the West" and "The Great Embarrassment of People on the Road", which is roughly in sync with the speed of "Painted Skin 2" breaking through 400 million in eight days, accounting for more than 70% of the total box office in the same period, and also topped the overseas market except North America, becoming the most popular movie in the National Day of the Mainland.
In addition, in the fierce competition of National Day, Escape from Life 3D accumulated 77.7 million, Speed Snail accumulated 99 million, Magic accumulated 24.6 million and White Fox accumulated 25 million. The first day of the "Lone Ranger" released yesterday was 20 million.
The screening of "Di Renjie" is far ahead, and "Escape from Birth" is greatly influenced by "Lone Ranger".
Throughout the National Day period, the screening of The Dragon King, the God of Di Renjie, was far ahead, occupying about 30% of the national screening space. At the same time, the film performed strongly, which enabled the film market in the National Day file in 2013 to find a supporting point and the market to operate at a high level. Even in the face of competition for new films, the screening was almost unaffected, and the IMAX screen screening continued to focus on Di Renjie.
"The Lone Ranger" joined the war in the middle, squeezing the living space of other films again.
With a good reputation, The Escape from Life 3D directed by the Peng brothers was always the second runner-up with ultra-low decline before the release of The Lone Ranger. However, after the Lonely Ranger, which was painted in the middle of the National Day file, entered the war on October 5, the proportion of national screening on the first day was 18.42%, which directly led to a sharp drop in the screening of Escape from Life 3D, and I am afraid that it will become a passing line if it exceeds 100 million yuan. At the same time, the affected screening of "Psychological Warfare" also dropped by half, while the animated film "Speed Snail" was very resilient and the screening remained firm.
In 2013, the box office of the National Day file far exceeded last year’s Golden Week, and the total capacity will exceed 600 million.
After the overall box office downturn in September, The Dragon King, the God of Di Renjie, made the market warm up from a fatal low of 20 million per day to a high of over 100 million. However, judging from the daily box office, although "The Lone Ranger" was added halfway, it was more to dilute the market of films such as "The Dragon King of Di Renjie" and "Escape from Life 3D" than to add help to the market.
According to the market rules, the box office of the National Day movie market will gradually decrease every day. But despite this, in the case of the remaining two days, this year’s National Day box office has far exceeded last year. Especially, driven by Di Renjie, this year’s National Day box office averaged about 80 million yuan per day, and it is estimated that the final capacity of the whole Golden Week will reach more than 600 million yuan, among which the Dragon King, the God of Di Renjie, will occupy the majority.
Xu Laoguai fought "Di Renjie" after "Flying to Heaven"