Dongfeng Yipai e π 008: high matching and low price big guy, the details hide mysteries

Old irons, today let’s talk about the eπ 008 car. To be honest, this car has caused quite a stir, and many friends are asking me how this car is.

As a senior car critic, I will give you a good talk today to see what the big guy called "high matching and low price" has.

Let’s talk about the appearance first. The eπ 008 looks really good. It has a body of more than 5 meters and a wheelbase of more than 3 meters. It is a big guy standing there.

The daytime running lights on the front face, coupled with the dotted decorations on the front bumper, look quite technological. The lines on the side are also quite smooth, especially the D-pillar one, which reminds me of it, but the eπ 008 is obviously more domineering.

Let’s take a look at the interior again. As soon as you enter the door, the first impression is simple and atmospheric. The golden decorative strip that runs through the entire dashboard, with the large-sized central control screen, looks very high-grade.

The co-pilot’s dashboard design is also quite interesting. It is almost a flat layer from front to back, and the visual effect is great. But to be honest, although this design looks good, it is practical.

The first thing was the layered sliding refrigerator. This thing could slide from the front row to the back row. It could be used as both a refrigerator and a storage table.

But there is a small regret, that is, the front row cannot open the refrigerator directly from above, which is a little inconvenient. Is this designer’s brain flooded? If the front row cannot be opened, isn’t it useless?

In addition, there is a ceiling screen in the second row, which can be operated on the back end screen of the sub-dashboard or on the ceiling screen, which is much more convenient than gesture and voice operation. However, I think that if the third row is sitting, the second row of seats will be adjusted forward, and it may be a little tiring to look at this screen.

Let’s talk about the seats. There is a zero-gravity seat on the right side of the middle row, and it can slide sideways to avoid the rear hub bag, and you can lie down with one click. Sounds advanced? But don’t be too happy, because the seat belt is not integrated into the seat, so the mode cannot be used when driving.

However, even without the use of zero gravity mode, the leg support space is still enough, and the 172cm person can basically straighten his legs comfortably. This reminds me of those so-called "first class", which ended up sitting like a can.

The three rows of space are also good, even if the first two rows are seated, the feet of the three rows of passengers can still be placed at the bottom of the second row, which is more comfortable than many models of the same level. Now you don’t have to worry about being stuffed into the back row as "".

Speaking of which, I have to mention it. Although C16 is also a big guy, it is obviously inferior in terms of three rows of space. In the case of maintaining a similar sitting position, the distance between the knees of the third row of C16 and the backrest of the second row is only one palm thick, which is indeed much worse than that of eπ 008.

Let’s talk about some details. The front headrest of the eπ 008 has a stereo inside, which is quite interesting. However, for this reason, the front seats cannot be completely flat, and there is no way to make a big bed with the second row of seats.

This may disappoint some friends who like to travel by car. But then again, we’re not going camping by car, what do we need such a big bed for? Do you want to have a "mobile bedroom" in the car?

The design of the trunk is also very thoughtful. The floor is segmented, and the outermost piece can be taken out as a picnic table alone, and it can also sink to the bottom to increase space. This design is indeed more flexible than the regular layout of the Zero Run C16.

But then again, although the EPi 008 has a high configuration, there are still traces of cost savings in some details. For example, the makeup lamp, the structure of the sun visor without fingers entering, the exposed pedal, and so on.

Although these places do not affect the use, they do make people feel a little fly in the ointment. It’s like wearing a famous brand, but the shoelaces are plastic, which is a bit cheaper.

In general, the EPi 008 is indeed rich in configuration at the price of 18-210,000. Compared with Chery, X90, RX9 and other models of the same level, the EPi 008 definitely has an advantage in configuration.

Even the slightly more expensive ones may not be able to beat eπ 008 in terms of configuration. However, we can’t just look at the configuration, we have to consider the actual experience.

Some friends may worry that with so many high-tech configurations, will it be complicated to use? Or can our brand power and after-sales services keep up with such high-end configurations? These are all questions we need to consider when choosing a car.

So the question is, Tiezi, will you be tempted by such a large body with rich configuration and spacious space? Have you started to plan whether to drive it home?

Let’s talk about power. The eπ 008 is equipped with a self-developed 2.0T, with a maximum power of 170kW and a peak value of 390N · m. This parameter is definitely the top level in the same class of models.

In comparison, Chery’s 1.6T has only 145kW power, its 2.0T engine is only 150kW, and even BYD Tang’s 2.0T has only 150kW. It can be said that the power output of the eπ 008 is the strongest at this price.

But then again, just having a lot of horsepower is not enough, the key is to see how it actually performs. I checked the 100-kilometer acceleration data of the eπ 008, and the official result is 8.9 seconds. This result is not bad in the same class of models, much faster than Chery’s 10.5 seconds.

However, in comparison, the 100-kilometer acceleration of the zero-run C16 is only 7.9 seconds, which is a full second faster than the eπ 008. It is no wonder that the C16 looks more sporty in appearance. But then again, the eπ 008 is such a big body, and the acceleration time of 8.9 seconds is already very good.

Let’s talk about the handling. The eπ 008 adopts the suspension layout of the front McPherson and the rear, and the handling should not be too bad. However, from the actual test drive experience, the control of the eπ 008 is still a little heavy.

Maybe it’s because the car is too big and heavy. Fortunately, the body is relatively stable, and there won’t be any major shaking. And the steering wheel feels pretty good, but it’s a little too light. But for most family car owners, this problem shouldn’t be a big deal.

Overall, the power and handling of the EPi 008 were pretty good. Although it might not be as good as some sports positioning models, it was already excellent for a large seven-seat MPV.

Let’s talk about the intelligent configuration. The eπ 008 is equipped with the intelligent cockpit system independently developed by Dongfeng. The central control screen is up to 14.6 inches, and the resolution reaches the 2K level. The visual effect of this screen is really good, high and fast.

However, one thing that I am not satisfied with is that the system still needs to be optimized. The entrance of some functions is hidden a bit deep and the operation is not intuitive. Fortunately, the voice interaction system is still sensitive and can basically meet daily needs.

In addition, the eπ 008 is also equipped with an L2-level driver assistance system. Including, lane keeping, and other functions. These configurations are also considered top-of-the-line in the same class of models. But in actual use, I think there is still some room for optimization.

For example, Adaptive Cruise was somewhat sluggish and could not keep up with changes in traffic flow. The lane maintenance was also not very stable, and there were often deviations. However, I believe that Dongfeng’s subsequent software upgrades should be able to solve these problems.

Then there’s the safety configuration. The safety of the eπ 008 is also the best in its class. The body structure is made of high-strength steel and is equipped with multiple reinforcements. In addition, there are active safety configurations such as 6 airbags, EBD, and passive safety configurations such as child seat interfaces.

Judging from the collision test results of CNCAP, the overall score of eπ 008 is 5 stars, which is very good. However, in comparison, the collision score of Zero Run C16 is not much better, and it also gets 5 stars.

So all in all, the safety performance of eπ 008 is still very good. For home owners, this is undoubtedly a big selling point. After all, who doesn’t want their family to drive safely?

Finally, I would like to say that the Eπ 008 is undoubtedly a dark horse of Dongfeng’s own brand. It has excellent performance in appearance, space, configuration and other aspects, and the cost performance is also very high.

However, it is not a perfect car either. Some details and intelligence still need to be optimized. However, I believe Dongfeng will gradually solve these problems in the future.

Then the question is, Tiezi, what do you think of the eπ 008? Are you already excited? Do you want to consider buying such a big one? But then again, just looking at the configuration is not enough, we have to see how much it costs.

Next time we will talk about the fuel consumption, maintenance, value preservation and other issues of the eπ 008. See if it is worth buying. Don’t forget to continue to follow me then!

Pre-sale 170,000, the new Hongqi H5 will be available on July 26

[Autohome News] Recently, we officially learned that the new Hongqi H5 will be officially launched on July 26. The new car adopts the Hongqi family-style design language, the shape is more domineering, and the power will be equipped with HEV hybrid system. Previously, the new car has been pre-sold, and the pre-sale price starts from 170,000 yuan.

FAW Hongqi, Hongqi H5 2023 2.0T Automatic Zhilian Banner Chang Edition

FAW Hongqi, Hongqi H5 2023 2.0T Automatic Zhilian Banner Chang Edition

In terms of appearance, the new Hongqi H5 features a large-size front air intake grille with a straight waterfall-style center grid design, resulting in a more harmonious overall shape. The light groups on both sides are split-type, and the LED daytime running lights above are connected to the front grille to form an integrated structure. The far and near light groups below are integrated with the front surround, and the overall details are matched to make the new car full of aura.

FAW Hongqi, Hongqi H5 2023 2.0T Automatic Zhilian Banner Chang Edition

FAW Hongqi, Hongqi H5 2023 2.0T Automatic Zhilian Banner Chang Edition

On the side of the body, the new car maintains the traditional sedan style and adopts a double waist line design. The front waist line is slightly lower than the back waist line. The two meet in the middle of the body, and the concave, convex and undulating shape makes the new car more layered. In addition, the new car is also equipped with dense-spoke 18-inch wheels, which further enhances the vehicle’s sense of style.

FAW Hongqi, Hongqi H5 2023 2.0T Automatic Zhilian Banner Chang Edition

In the rear part of the car, the new car uses a through-type tail light group. The main body of the tail lights on both sides adopts a special-shaped design, which is very recognizable. The rear surround is also matched with chrome-plated decorative strips and a bilateral exhaust layout, which further enhances the luxury texture of the whole car. In terms of size, the length, width and height of the new car are 4988/1875/1470mm respectively, and the wheelbase is 2920mm.

FAW Hongqi, Hongqi H5 2023 2.0T Automatic Zhilian Banner Chang Edition

In the interior part, the new car is equipped with a full LCD instrument panel and a three-spoke multi-function steering wheel. The central control multimedia display adopts a vertically embedded layout, and the electronic shift mechanism below makes the interior of the new car full of technological atmosphere.

FAW Hongqi, Hongqi H5 2023 2.0T Automatic Zhilian Banner Chang Edition

FAW Hongqi, Hongqi H5 2023 2.0T Automatic Zhilian Banner Chang Edition

In terms of power, the new car will be available in three power versions: 1.5T, 2.0T and 1.5T HEV, with a maximum power of 169 horsepower, 224 horsepower and 169 horsepower respectively. In addition, a 1.8T turbocharged engine will be provided, with a maximum power of 197 horsepower. (Compiler/Zhang Xiaodan)

Hongmeng Zhixing Zhijie R7 coupe SUV two-week reservation volume breaks through 30,000 units: take Huawei’s dry and smart drive, pre-sale starts from 268,000 yuan

On September 24th, at the 2024 Huawei autumn full-scene new product launch conference this afternoon, the R7 coupe SUV of Zhixing Zhijie was officially launched. The car took Huawei’s dry and smart drive, and the pre-sale started from 268,000 yuan.

Hongmeng Zhixing issued an official announcement today.Ask the world M9 car cumulative big breakthrough 140,000, ranking 500,000 domestic luxury model sales champion. Intelligent R7 coupe SUV  Bookings exceeded 30,000 units in two weeks(30,000).

IT Home previously reported that the Smart World R7 is positioned as a medium-sized SUV and has been ordered on September 11. The size of the car is 4956 * 1981 * 1634mm, with a wheelbase of 2950mm. It is equipped with a smart cockpit and a HUAWEI SOUND sound system, and is equipped with Huawei ADS 3.0 high-end intelligent driver assistance system.

The trunk of the car is equipped with a three-layer partition design, with an 837L volume, which can easily fit three 28-inch and one 20-inch suitcases. After the second row is laid down, it can be expanded to 2130L, providing a large space beyond the Model X.

In addition, the Smart World R7 series comes standard with continuous variable damping shock absorber + air suspension, front "virtual kingpin" double fork arm + rear five-link independent suspension, supports 800V high-voltage overcharging, and can provide up to 802km battery life (CLTC).

"Article 20" premieres in six cities, Lei Jiayin, Mary Zhao Liying interprets the role


1905 movie network news Directed by the realist comedy film has been released nationwide on February 10. So far, the film has accumulated 275 million box office.


On the first day of the new year, that is, the day the film was released, the film held the premiere ceremony of "I Love My Home" in Shanghai, Shenyang, Langfang, Changzhou, Shijiazhuang, Chongqing and Nanjing at the same time. When the family was reunited on the first day of the new year, the main creators,,,, and also brought the film back to their hometowns for the New Year, bringing Chinese New Year blessings to the audiences in their hometowns. At the same time, they exchanged face-to-face viewing experiences and shooting stories before and after the screen, and chatted with the people in their hometowns.


Lei Jiayin, a northeasterner who parachuted into Shanghai, bluntly said that "Shanghai is a new hometown", and also learned the Shanghai dialect to pay New Year’s greetings to the Shanghai audience. When asked about the happy linkage between Ma Li’s first love "Li Kui" in the sketch of the Spring Festival Gala and "Li Kui" in the movie "Article 20", Lei Jiayin explained that the "first love Li Kui" was determined at the stage of the movie script. He smiled and said, "Teacher Ma Li told us to pay attention when watching the Spring Festival Gala last night, saying that there was a New Year’s gift, but it turned out to be’Li Kui ‘."


In addition, Lei Jiayin also humorously refuted the rumor "wife pipe inflammation" on the spot, laughing that this is a common family ecology for Northeast couples, just like Han Ming (Lei Jiayin) and Li Maojuan (Ma Li) in the film. He bluntly said that he wants to integrate the natural joy of life into serious legal themes, and it is particularly important to adjust the scale. The comedy in the film is flowing, and the director calls it "rolling comedy". Many comedy points are improvised on the spot, so he "picks up his hair and worries every day" on the set. Han Ming, a character, "it is more important to become a living person." During his 20 years of studying law and being a prosecutor, although he has compromised in the face of reality, the ideal light of justice in his heart must still be there. Only when the characters in the early stage were realistic enough and down-to-earth enough, the impassioned speech at the end could really enter the hearts of the audience. "During the shooting of the scene, halfway through the line, the actors below began to applaud spontaneously." Lei Jiayin admitted that at that moment, he knew it was "worth it".


Back in her hometown of Shenyang, Ma Li said bluntly that "the earliest flight today landed in Shenyang, and the air is sweet." Speaking of the new film on the screen that she brought back to her hometown this time, Ma Li said that "we are the least afraid of seeing the audience in’Article 20 ‘. As long as the audience goes to the cinema to watch it, they will definitely fall in love with this movie." Speaking of her character Li Maojuan in the film, Ma Li said, "This is a character who has all the good qualities of Northeast women: humor, strength, courage and kindness."


In the film, Li Maojuan is not only eager to take care of the family members of the person involved in the work of her husband Han Ming (Lei Jiayin), but also to solve the dispute between her son Han Yuchen (Liu Yaowen) because of his courage in school bullying. "When I was filming, I also asked myself countless times, what would happen if I were Li Maojuan, and the answer is that I might do the same, and give my child justice. This is the instinct of a mother."


Ma Li also revealed on the spot that she let her child start learning taekwondo for self-defense when he was 1 year old. "My own education for children is that you must never take the initiative to hit people, but you can’t be bullied when others hit you." Regarding Li Maojuan’s character, Ma Li said, "She is not just a funny character with a lively atmosphere, but also a great woman." And when it comes to her acting career, Ma Li is even more so. "I once said that I am a treasure actor, and many people may only see my comedic side, but in fact we can interpret comedy dramas. As an actor, I am very willing to create different types of characters and challenge more layered and complex characters. Li Maojuan in" Article 20 "is also one of them."


Langfang is the filming location of the movie "Article 20", and it is also Zhao Liying’s hometown. This roadshow, Zhao Liying returned with this work shot in her hometown and handed over this precious "answer sheet" to her parents and villagers. She bluntly felt warm and wonderful. Every scene during filming will evoke childhood memories. I believe that people in my hometown will feel wonderful when they see these familiar scenes in life appear on the movie screen.


"In addition to sign language learning, it is more important to grasp the inner emotions of the characters. How to express Hao Xiuping’s inner pain, helplessness and tenacity without using her lines is the most relevant to the character’s soul." Zhao Liying said that Hao Xiuping’s fate in the film is sympathetic, but "because she met a group of people like Han Ming, Li Maojuan, and Lu Lingling, she felt that there is still warmth and love in the world, and she was also lucky."


Gao Ye, who was "born in Changzhou and raised in Changzhou", returned to his hometown in Changzhou to meet his fellow villagers and hand in his film works for the old family to review, and felt very nervous. After 14 years of working with Zhang Yimou again after the film, Gao Ye’s character Lu Lingling and her Changzhou girl also have a similar side in their bones. "For the sake of justice, a little shaft, a little tiger, and a little stunned. In Changzhou dialect, it is stubborn." And Gao Ye also admitted that this idealism in the character is what attracts him.


"As I acted, I suddenly felt a sense of mission, a sense of responsibility, and the phrase’what we do is not a case, but someone else’s life, ‘could not help but blurt out," Mr. Gao recalled, referring to a real female prosecutor whom he met when he was experiencing life. "As female prosecutors, they have not only the authority of legal workers, but also a unique feeling because of the natural compassion in their hearts." This unique sensibility is also reflected in the female mutual assistance of the three characters in the film, Li Maojuan (played by Ma Li), Hao Xiuping (played by Zhao Liying), and Lu Lingling (played by Gao Ye). Talking about this, Gao Ye sighed, "It is precisely because of the kindness of people who silently stick to and support each other that they converge into a little bit of starlight to illuminate the entire night sky."


Chongqing "Yaozi" Liu Yaowen’s return to his hometown for a roadshow as an "actor" is undoubtedly the most significant coming-of-age ceremony for the 18-year-old boy. In addition to his real home in Chongqing, Liu Yaowen also formed a warm and happy little home with his father Han Ming (Lei Jiayin) and mother Li Maojuan (Ma Li) in the movie "Article 20", and gained the audience’s nickname "JQK Family". Speaking of the family of three in the film, Liu Yaowen said with a smile that "my father is’raking ears’, and my mother is a person who loves me very much and loves this family very much. At home is the brave and kind Queen."

When asked about the mood of running for the first time, Liu Yaowen bluntly said that there was a lot of pressure, but he also said that "I learned a lot from Lei’s parents when I recorded the interview before." In addition to asking for the experience of the roadshow, Liu Yaowen, who formed the "JQK family" with two Northeast actors, also successfully became a half Northeast person in the group. Not only did he praise Lei Jiayin from the air, but he also reproduced Lei Jiayin’s lines in Northeast dialect "Our Prince" on the spot. The roadshow scene was full of laughter.


At the scene after the film in Nanjing, Wang Xiao returned to his hometown with the movie "Article 20" to pay New Year’s greetings. This time, his character "Tian Jian" in the film is a well-behaved prosecutor who does everything according to the rules. It is because Gao Ye’s "Lv Lingling" played by him has touched him, which makes this character recall how he originally viewed the profession of prosecutor "pleading for the lives of the common people" when he was young. Talking about this re-cooperation with old friends such as Lei Jiayin and Gao Ye, Wang Xiao said that the tacit understanding between actors is sometimes very interesting. "It is like playing games when you are a child. Compared with games, it is more like a competition. Everyone competes to see who can play more level."

Wang Xiao also responded to the audience’s questions about the ringtone of Han Ming’s mobile phone, revealing the secret on the spot that the "rooster" woke up the sleeping people, and those who woke up kept moving forward on the way to wake up the sleeping law, waking up more people. In the film, Lu Lingling (played by Gao Ye) and Han Ming (played by Lei Jiayin) not only awaken the sleeping career of Tian Jian (played by Wang Xiao), an old professional, but also awaken the kindness of many characters in the film.


The movie "Article 20" was released on the first day, with a score of 8.0 on Douban, 9.4 on Weibo, 99% on Big V, 9.6 on Maoyan, and 9.5 on Taotao, winning praise from thousands of viewers. When it comes to the film’s realistic theme, he praises "the largest film in recent years, the highest legal literacy, and the closest to the common people", praising "the integration of comedy style into the theme of law popularization, which is very suitable for a family to watch during the Spring Festival, and it is easy to understand in simple terms"; when it comes to the film’s narrative, he praises "three cases and three clues are intertwined, and none of them is a waste. I haven’t seen such a silky movie for a long time"; referring to the characters in the film, netizens bluntly said "To be honest, the way that Mary and Lei Jiayin get along with each other doesn’t look like acting. This noisy bickering is just like my parents’ daily life." Regarding the characters’ relentless search for justice in the film, the audience lamented that "this world may not belong to idealists, but it must not be without idealists," and said that "a work brings a sense of justice to life, gives people a little strength, and we all hope that this world will be better."


66 days asking price 40,000, how to generate online car "sky-high bill"?

  Xinhua News Agency, Beijing, February 10. Question: 66-day asking price 40,000 multiple, how to generate a "sky-high bill" for online car-hailing?

  Gao Yiwei, Lu Huadong, Xinhua News Agency "China Network" reporter

  Mr. Zhao, who lives in Chongqing, called an online car-hailing more than two months ago, but received an online car-hailing bill on February 8 this year: the journey was 3.1 kilometers, but it took more than 66 days, and the fare 40,000. How did this "sky-high bill" come about? The reporter launched an investigation.

  "Zombie order" becomes "weird bill"

  At around 22:00 on November 13, 2016, Mr. Zhao used the "Yidao" taxi app at Chongqing North Railway Station to call the driver, Master Tan, for an online taxi. After a long time, Mr. Zhao did not wait for the bus to arrive, so he called the driver; Master Tan said that he had received a person and went to the destination. "The driver picked up the wrong person, but asked me to cancel the order." Mr. Zhao did not agree, believing that the problem with the order was not his fault, and Master Tan did not pick up Mr. Zhao again that night.

  Afterwards, Mr. Zhao complained about the situation to the customer service of Yidao. While waiting for Yidao’s reply, Mr. Zhao would sometimes use the "Yidao" software to book a car online. Half a month later, Mr. Zhao received the result of Yidao’s handling of Master Tan: a fine of 500 yuan and a period of study.

  However, throughout the process, the order has not been cancelled. It was not until December 3, 2016 that Mr. Zhao received a message reminding him that the order on November 13, 2016 had been started by the driver, Master Tan.

  "I didn’t care at the time, after all, there was a problem with this order, and the driver, Master Tan, was also punished," Mr. Zhao said. However, on the morning of February 8 this year, Mr. Zhao received the news that the trip was over. He opened "Easy to" and was taken aback. The driver, Master Tan, completed this "trip" for a total of 3.1 kilometers, which took 1,598 hours and 13 minutes (from 19:03 on December 3, 2016 to 9:16 on February 8, 2017). The total cost was 40,838.66 yuan.

  This "bizarre bill" generated by the initial pricing of the "zombie order" unexpectedly lasted for 66 days. In addition to the previous pre-deposit of 230.05 yuan, Mr. Zhao still had to pay 40608.61 yuan.

  Naturally, Mr. Zhao would not approve of the fare. "From the first complaint to now, why did this happen? Why didn’t Yidao find out in time when there was an abnormal fee?" But he was also a little worried that if he didn’t pay the fee, it would affect his personal credit.

  Pan Yue, a staff member of Yidao, said that at that time, the passenger insisted on not canceling the order, and also told the customer service not to cancel, insisting that the driver cancel; and the driver did not cancel, and then unilaterally started the trip, resulting in additional costs for the passenger. At present, Yidao has properly handled the bill, and the passenger has no loss and is recognized; the driver in question has maliciously swiped the order, and the platform has cancelled the cooperation with the driver.

  The reporter dialed the driver’s phone number, Master Tan. After connecting, the reporter identified himself, and the other party directly hung up the phone.

  Who is to blame for "sky-high fares"?

  - Why can an online ride-hailing driver pick up other passengers without canceling the order? In this regard, an industry insider in the online ride-hailing platform industry revealed that under normal circumstances, if a passenger does not cancel the order, the driver cannot take another order. He speculated that the driver may have a "one-car multi-platform" situation.

  - Why did the bill last for 66 days? The industry insider said that many online car-hailing software does not have a "circuit breaker" mechanism or program that "terminates when it reaches a full amount of yuan and terminates when it runs for as many days." "This requires the back-end managers of the online car-hailing platform to monitor the platform bills in real time, screen out abnormal bills, review them one by one, and actively contact drivers and passengers to understand the specific situation."

  - Do passengers have to pay for online ride-hailing? Zhong Yuan, a doctor of economic law at Wuhan University Law School, believes that the premise for passengers to pay the fare is that the passenger transportation contract is established and the other party has fulfilled the obligation to deliver the passengers to the destination safely. However, because the driver cannot come, the passenger refuses to cancel the order. There is a dispute between the two parties, and the order is not actually generated. Therefore, the passenger transportation relationship between the two parties has not been established, and the passenger does not need to pay the fare.

  - Is the online ride-hailing platform responsible? Liu Junhai, director of the Institute of Commercial Law at Renmin University of China, believes that the driver is selected by the online ride-hailing platform and has the responsibility of management constraints, and the online ride-hailing platform also collects a certain share of the commission. Since it benefits from it, it has corresponding responsibilities and obligations. "The online ride-hailing driver performs part of the behavior on the agency platform, and the platform should also bear the consequences, rather than skimming the responsibility."

  On October 25, 2016, the China Consumers Association released the "2016 Online Car-hailing Service Experience Report". The online car-hailing service has problems in security, communication, orders, invoices, etc. Among them, the proportion of orders that cannot be cancelled accounted for 68.2% of the overall experience. However, in terms of the platform’s explanation of orders that cannot be cancelled, the experiencer scored 56.0 points for its reasonableness, which was relatively low.

  Online car-hailing management should be better

  For the various problems of the current online car-hailing platform, many industry insiders believe that the online car-hailing platform should pay attention to user experience, improve service capabilities, make up for loopholes, strengthen professional staffing, formulate more perfect online car-hailing driver management methods, innovate early warning mechanisms, strengthen the formation of intervention mechanisms, and improve complaint handling capabilities.

  Gu Dasong, executive deputy director of the Transportation Rule of Law and Development Research Center at Southeast University, suggested that when granting licenses to online ride-hailing platforms, localities can sign more detailed agreements, including some requirements that are not stipulated in the law but are based on public interests, to strengthen the management of online ride-hailing drivers. This is not an extrajudicial obligation, but to better manage and regulate the healthy development of the online ride-hailing industry.

  Cao Zhefu, a lawyer at Tianjin Zhongmei Law Firm, suggested that online ride-hailing platforms establish a more complete handling mechanism for "cancelled orders" and "abnormal orders".

  So, how can passengers solve the problem of online car-hailing at present? Gu Dasong suggested that if passengers encounter unfair charges in the process of taking online car-hailing, passengers can first complain to the online car-hailing platform and wait for the platform to deal with it; if passengers are not satisfied with the handling result, they can also complain to the higher supervision department. The online car-hailing supervision department can promptly disclose the complaint information and handling results of each platform to the whole society through the media and websites. "The pressure to disclose the complaint information to the platform is also greater."

  Cao Zhefu suggested that when passengers refuse to book a car online, they should keep the evidence of their refusal, so as to explain the situation in the event of a dispute later. Pan Xiang, a partner of Beijing Anjie (Shenzhen) Law Firm, believes that passengers should raise their awareness of rights protection. In such situations, they can complain to the relevant regulatory authorities; if there is property damage, they can also sue in court. (Participate in writing: leaves)

[See you at 8: 00] The hot search list is suspended for one week! Sina Weibo was ordered to rectify immediately.

  CCTV News:At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

  [Focus]

  ● The website of the Ministry of Foreign Affairs pointed out that Hong Kong separatists must take effective measures to punish them according to law under the banner of inviting US troops to land in Hong Kong.

  ● The Ministry of Education issued a document demanding strict application qualifications for international students and improving policies and regulations for studying in China.

  ● The Civil Aviation Administration will resume some international flights in an orderly manner to meet the requirements of Chinese students and overseas Chinese returning to China.

  ● In May, the national consumer price rose by 2.4% year-on-year, and the price is expected to continue to be stable in the second half of the year.

  ● The National Network Information Office ordered Sina Weibo to rectify immediately, and suspended updating the hot search list of Weibo for one week and the hot topic list for one week, from 15: 00 on June 10th to 15: 00 on the 17th.

  ● Beijing Municipal Center for Disease Control and Prevention: You still need to wear a mask when taking the subway and elevator. You don’t need to wear it outdoors or indoors.

  ● Hubei explores the reform of the disease control system, and the main person in charge of the disease control institution will also serve as a member of the health department.

  According to Hong Kong media, Chen Jiaju, the leader of the "Hong Kong independence" organization, jumped bail in early June and may be hiding in the Netherlands.

  [Overseas epidemic situation]

  ● By 20: 04 on June 10th, Beijing time, there were more than 7.14 million confirmed cases and 408,025 cumulative deaths in COVID-19.

  ● United Nations Development Programme: False epidemic information is harmful, and the international community must join hands to deal with it.

  ● Add another 43.5 billion! In order to relieve the epidemic, France has invested a total of 460 billion euros in enterprises and individuals.

  ● The US media reported that Covid-19, a number of American National Guard soldiers in charge of maintaining order, tested positive.

  ● Recently, there have been frequent collective infections in the South Korean capital circle, and 520 schools have suspended teaching at school.

  [Expo]

  ● The Federal Reserve announced that it will keep the interest rate unchanged at zero, which is expected to last until 2022.

  ● The classic American film Gone with the Wind was taken off the shelves because it preached racism and was suspected of racial discrimination.

  ● Dehmel, Deputy Spokesman of the German Federal Government: We have learned from the US that the US troops stationed in Germany have withdrawal plans.

  ● Brazil’s inflation contraction rate reached 0.38% in May, the worst situation in 22 years.

  ● Palestine plans to establish a "demilitarized Palestinian state" and live in peace with Israel.

  ● Federer’s right knee will be operated again. The 2020 season is over and he is looking forward to returning to the arena at the beginning of the 2021 season.

  [hundred States]

  ● Xicheng, Beijing: The enrollment allocation inquiry system has been restored, and no human factors have been found in the failure.

  ● Wangfujing’s share price soared in May and was questioned for insider trading. The Shanghai Stock Exchange issued a supervision letter.

  ● Jiaozuo Intermediate People’s Court responded to the Xiuwu County judge’s "threat" to the defendant’s family: the judge involved has been suspended.

  ● An accident in Shaanxi Liaoyuan Coal Industry Co., Ltd. caused 7 people to lose contact, and the mining license expired on June 9.

  ● A senior girl in Chengdu University of Technology scratched two students with a knife. Police: There is a contradiction between the suspect and the injured.

  ● Sihong, Jiangsu Province notified some primary school students of abdominal pain and dizziness: As of the afternoon of June 10th, all the students in the outpatient department had returned to school and returned home after follow-up.

  ● The two communities in Shenzhen are only separated by a road. Due to the different school districts, the unit price difference of housing is 80,000.

  ● Gansu female college students were defrauded by electricity for 370,000 yuan just after they got rid of poverty. The police: they are trying their best to trace it.

  ● Professor Zhejiang University of Finance was prevented from helping stray cats and dogs at school and wanted to resign. The school proposed to pay 550,000 liquidated damages.

  Visual sense

  ● At 02: 31 on June 11th, 2020, China used the Long March II C carrier rocket at Taiyuan Satellite Launch Center to successfully put Haiyang-1 D satellite into the scheduled orbit, and the launch was a complete success.

  ● On the 10th, Jinan’s century-old building "Nun Lou" moved to a new foothold by "walking" 76 meters by car.

  [sound]

  "Covid-19 should not be underestimated. It is easier to multiply and spread in the human body. This virus will not suddenly go away. There are many possibilities in the future."

  — — Wang Chen spoke at the seminar "Construction of Long-term Mechanism for Epidemic Prevention and Control in Colleges and Universities under Normalization"

  "Some people say ‘ Make America great again ’ But when was America great? "

  — — Brook Williams, niece of African-American man Freud, said.

  [face]

  Wang Dingguo, the wife of Comrade Xie Juezai and the old Red Army, died of illness at 11: 06 on the 9th at the age of 107.

  During the epidemic, a girl named Liu Gege and her friends drove for more than ten hours and walked into the villages of Biyang, Zhumadian, Henan Province, Luliang, Shanxi Province and xian county, Hebei Province, and delivered small bags of gifts to the children. On the way back from delivering supplies to the children, I was in a car accident and was in a coma for more than 20 days.

  See you at 8 o’clock tomorrow!

  Editor: Qian Jingtong Kang Yanlong

Love, Death and Robots marks the arrival of the era of customized entertainment?

  Still photos of Love, Death and Robots.

  Netflix’s new animated series "Love, Death and Robots" (hereinafter referred to as "Love Crashes") contains sci-fi, fantasy, horror and comedy, which combines the animation forms of 2D and CG short films. The story is short but often unexpected, and the whole series is full of cult temperament, which has quickly gained a large number of adult animation fans. The production team of "Love Crash" has film and television producers and teams from Hollywood, and there are many independent producers. The whimsy of different styles collide with novel sparks in the same drama, which is hard to imagine in mainstream film and television dominated by big studios. Naifei, the publisher of this drama, is an internet media company that has developed rapidly in recent years, and it is reconstructing the future digital entertainment map in its own way.

  Netflix, once a film and television rental company, has made great strides in the field of film and television production and distribution in recent years, and produced and distributed a series of influential works exclusively, including masterpieces such as House of Cards and Oscar-winning film Rome, which greatly challenged and even shook the foundation of the mainstream film and television industry. Behind this expansion momentum, the first is Netflix’s high investment. The company’s latest financial report shows that in 2018, the content expenditure exceeded the $10 billion mark for the first time, reaching an astonishing $12 billion. Netflix not only dares to buy drama series, but also provides advance payment for upstream film and television producers, covering all the film and television projects. Nowadays, Internet film and television is a competitive market, and a new Internet film and television giant like Amazon threatens Netflix at any time. Therefore, it has become Netflix’s strategy to acquire film and television resources and market share on a large scale through high investment.

  Still photos of Love, Death and Robots.

  Secondly, compared with traditional studios, Netflix respects professionalism and encourages creative freedom, and does not directly interfere with content production, thus giving filmmakers and partner companies more free expression space. Netflix has increasingly become a platform-based company that directly connects film producers and audiences, so much so that kevinspacey fowler, who starred in House of Cards, once lamented that Netflix wanted to "go directly from script to DVD". Netflix also tends to cooperate with independent filmmakers, fully explore Hollywood resources, and make high-quality products with more easily available resources. The most unique feature of Netflix lies in its big data operation mode, which analyzes big data through the user data of the streaming media platform, such as what content is the most popular, and then takes it as the decision-making basis for production and accurate sales. The result of this content production method is that the user’s taste determines the final product. There is every reason to believe that Netflix will test the audience popularity of various artistic expressions in Love Crash, or that the setting of 15 minutes per episode is also the best result obtained by Netflix through big data? If you ask who will know the audience’s taste best in the future, it may be a digital distribution platform like Netflix, which can master the detailed portraits of the audience. It is these characteristics of Netflix that make the content style diverse, and the novel "Love Crash" is possible.

  Still photos of Love, Death and Robots.

  From the content to the form, we can see that "Love Crashes" tries to show the face of a new digital entertainment industry, and it is Netflix’s ambition to build the industrial chain of this new entertainment industry. In terms of content, the title of the whole work "Love, Death and Robots" has already told us about the most fundamental problems of human beings and Cyberpunk. The core of most dramas is inseparable from sexual pornography, death violence and subversion of robots. This way of catching fans’ eyes is in the same strain as the entertainment industry in the past, and its style inspiration comes directly from the magazine Heavy Metal and its adaptation of the same name, which is also a collection of animated films full of sex and violence. Similar to "Heavy Metal", the drama presents the classic fantasy novel text and different visual forms to the audience, so that the audience will not get bored in the pleasure of watching movies. Some critics say that the core of the play is covered up by sensory stimulation, especially in the current situation that the American literary and art circle is left-sided, the materialized content of women in the play will inevitably lead to controversy. However, the producer’s cleverness lies in that it accurately grasps the audience’s entertainment "highlights", at the same time, it compresses the huge original text information into a short space adapted to the Internet era, presents the essence of the classic text, and allows the audience to enjoy the fun of self-exploration of the text content.

  Formally, we can see that what Netflix is trying to create is a new film and television experience that allows the audience to participate.

  Symbols of the title of Love, Death and Robots.

  The logo of "Love, Death and Robot" is made into a visual symbol logo similar to a gambling machine, which has a high degree of symbol recognition. If you look closely at the title of each episode, you can see that the symbol of the title of "Love, Death and Robots" will also change with the content of each episode. For example, the first episode is the heart and fork representing "love and death" plus a snake totem representing the protagonist’s team. In the second episode, it becomes two robots plus a hamburger representing robot cognition. In the third episode, the symbol is a snake biting its tail, a prostitute’s head wearing a gel coat and an eye implying a witness. These symbols not only echo the plot, but also give the audience the illusion of free and random choice. In theory, the audience can really enter the world of Love Crash from any episode.

  Netflix obviously thinks that the viewing order will also affect the audience’s experience, so he provides four different playing orders for the audience, saying that it is only for A/B detection, and does not involve user big data and machine learning prediction. Lucas Thomes, the founder of Out in Tech, an LGBT organization, is worried that this kind of broadcast form will play stories involving homosexual content first for the same-sex audience and heterosexual content first for the opposite-sex audience, in order to obtain higher user satisfaction and subscriptions. Once this form is combined with technical means such as machine learning, it is conceivable that the identity of the audience will solidify its viewing experience, and the so-called free experience will exist in name only.

  Still photos of Love, Death and Robots.

  In another drama series "Black Mirror: Pandasnaki" produced by Netflix, the audience can choose the protagonist in the film, thus affecting the development of the plot and even interacting with the characters in the play. Just like the random freedom of Love Crash, the audience can enter from any plot, and different choices will bring different endings. However, all the plots can happen cyclically, so that the audience can experience their own personalized world in their own choices. Coincidentally, an entertainment giant like Sony also launched a interactive movie game like Detroit: Transformers, where players can explore the plot by choosing characters on their own console platform. If interactive movie is essentially an upgraded version of interactive games in the past, what Netflix should do is to be an interactive game platform provider in the Internet era, and bring interactive entertainment into the digital era with the help of its movie copyright and big data technology. Maybe in the near future, we will see a sequel to Love Crash that can choose the plot.

  With the development of digital Internet, it is expected that the movie and television entertainment industry will further develop rapidly in terms of big data customization in content and free choice in watching movies, which will also lead to profound changes and reconstruction in the entire entertainment industry. Love Crash represents such a trend, that is, the arrival of the era of entertainment customization. With the increasingly accurate operation of big data, the audience will be directly connected with the mainstream film and television industry, and everyone can get a customized version of film and television entertainment. At the same time, the digital platform will also gather freelancers to make the collective creation of film and television works more efficient and convenient. More importantly, the improvement of the audience’s choice in the works also liberates the expressive ability of film and television works. Different interpretations brought by different plots will make the works more open and generate more audience feedback, so as to further improve the works.

  Still photos of Love, Death and Robots.

  There are also some worrying social problems in this emerging entertainment mode. In addition to the privacy and even identity discrimination that big data operation may bring, more importantly, it is likely to aggravate the tribalization tendency of today’s society. Social media such as Facebook has brought about the "tribalization" of users’ personal socialization, which has led many users to only see the opinions of people in their own groups, thus strengthening the division of American society. Customized entertainment products and big data marketing will naturally aggravate this situation in the cultural industry, and the audience’s own sense of identity and belonging will continue to be strengthened and even completely solidified, making the threat of cultural war go deep into the literary and art circles. These problems need to be corrected and avoided by the entertainment industry, but examples like Facebook tell us that it is often just wishful thinking to expect Internet giants to come from me.

Looking at the vitality of beauty care in 2024 from the "exit" brand

Entering 2024, the transcripts handed over by the beauty care industry are remarkable, and the beauty care of domestic products is even more eye-catching.

According to Qingyan Intelligence, in 2023, domestic products accounted for the most, accounting for more than half (50.4%).

The growth rate of domestic cosmetics sales was also the highest, with a year-on-year increase of 21.1%, while Japanese and Korean brands decreased by 17% and 26.1% respectively.

On the one hand, domestic beauty products such as Polaiya and Winona are popular, and on the other hand, some beauty care brands suddenly leave.

For example, Revlon, an old brand in Europe and America, won the make-up hegemony of 200 million sales in 1998, but it could not escape the fate of being eliminated and withdrew from the China market for the second time; South Korea’s online celebrity makeup brand BBIA was once a hit in the "golden age" of Korean makeup, but now it has stopped operating Tmall’s overseas flagship store.

DT Business Watch wants to use this as an incision to study three issues through data:

Why do these beauty care brands "exit" one after another?

What did those brands that grew against the trend do right?

With the change of consumer demand and concept, what should beauty care brands rely on to compete for incremental market in the future?

In 2023, the beauty care brand "exited in a large area"

According to incomplete statistics, in 2023, nearly 30 brands closed the official flagship store of the power outage platform, adjusted their business in China, or directly announced the brand clearance and closed down.

To further distinguish between international brands and domestic brands, "exit" brands mainly have the following four characteristics.

First of all, "online celebrity Makeup", which is hot in the world, is not as prosperous as expected in China.

For example, Japanese online celebrity brand CEZANNE Qian Shili, Korean online celebrity BBIA, American online celebrity e.l.f, United Arab Emirates online celebrity Huda Beauty … They are all quite popular brands in various countries, but their domestic discussion and sales are far from "online celebrity".

In particular, Japanese and Korean cosmetics, which have performed poorly since the epidemic, have shut down Tmall’s overseas flagship stores.

Secondly, the popularity of pure beauty care in China has arrived, but the international natural organic and pure beauty care brands are "silent".

According to the data disclosed by Tmall International in 2023, the new brand turnover of Clean Beauty category increased by 236% year-on-year.

In the little red book, Clean Beauty is also a concept of makeup and skin care that has attracted much attention. With the advantages of "good color matching", "multi-use lipstick, blush and eye shadow" and "comfortable texture", the multi-purpose cream of RED CHAMBER Zhu Zhan, a domestic pure care makeup brand, has won many people’s wallets.

International brands are a little lonely. Naturaglace, American Pure Skin Care FAB and Athr Beauty, the earliest natural and organic beauty brands developed in Japan, are all famous in China.

In addition, the international high-end beauty instrument, lost to domestic cutting-edge brands.

As one of the high-end beauty instrument brands, OPTE was originally known as the "beauty artifact", focusing on the function of shading and lightening spots. The price was more than 4,000 yuan, but the official flagship store of Tmall was shut down after four years.

In contrast, double 11 Shimeguang, Jimeng and other domestic brands are threatening, capturing many consumers with an average price of about 2,000 yuan and high cost-effective gifts, and winning the TOP 10 in the sales list of beauty instruments of major e-commerce platforms.

Look at the brands that have fallen on the domestic side. More than 60% are makeup brands, and most of them areFair price cosmetics.

Relatively well-known makeup brands such as Buqi, Kale Shuo, and Joy in it were mostly established in 2018-2020, when domestic makeup brands such as Hua Xizi and Perfect Diary rose, featuring cheap eye shadow and lipstick.

They used to ride the wind, but now they have suffered a big reshuffle in the market.

Why do these brands "exit"?

Further analysis of the reasons for the "exit" of the above brands will reveal thatTheir problems mainly focus on product and marketing, that is, the internal strength and external strength of the brand.

The problem of internal strength is easy to understand, that is, the research and development of formula and efficacy does not match the needs of consumers.

The evaluation of American pure skin care FAB in Little Red Book is mixed. Some consumers complained that "the skin care effect is ok", but "there is a strange smell that has not been used much" and "I really can’t stand it after washing."

China’s beauty care market, which is full of brands, never lacks competitors. If you don’t keep up with the needs of consumers, you will directly enter the blacklist.

However,It is not enough to cultivate internal strength, but also to pay attention to external strength, otherwise good products may "die" in obscurity.

Even internationally renowned brands will be "unaccustomed" if they do not attach importance to localized marketing.

Take Huda Beauty, a hot overseas beauty brand, as an example. Its overseas official account has 50 million fans. Since 2020, it has won the top spot of the most popular brand of Cosmetify, a British beauty retail platform, for three years in a row, but it has almost completely left China within three years.

In sharp contrast, Huda Beauty’s dilemma in China may be more than the official explanation of "stopping cooperation with the operator".

We checked the operation of Huda Beauty on various platforms and found that its only direct channel in China is Tmall’s overseas flagship store, which has been closed. Although the official account of Xiaohongshu was established, it stopped updating at the end of 2021, and now the homepage has even been emptied, resulting in some domestic consumers lacking channels to understand products and brands.

Dig deeper,In the final analysis, these brands’ blunders in product and marketing are because consumers have changed.

First of all,When choosing products, consumers pay more attention to their real needs.

The most intuitive example is that consumers know their skin state better than before and pay more attention to the experience.

As mentioned above, users of TUO pure skin care brand FAB not only pay attention to the skin care effect, but also pay attention to whether it will be slippery and smell good when used.

Secondly,In the decision-making process, consumers believe in the real sharing of ordinary people and are more willing to share their own consumption experiences and feelings.

It is worth mentioning that,Many potential consumer demands are stimulated by the communication between ordinary users. They may be inspired by scene-based content, or they may be inspired by fashion trends.

For example, the gray style in autumn and winter became popular at first because of the delicate and low-key gray style, and then extended to makeup, which made many consumers have a demand for buying and using makeup products such as cold and low-saturated bean paste color, gray eye shadow tray and lipstick, and issued a feeling similar to "I didn’t expect it to be like this."

So,When brands do product research and development, they should dig deep into the needs of consumers, develop products according to their needs, and solve the pain points of consumers.

To do grass marketing, we should also be close to consumers and accurately cover the consumption decision-making field of target users.

How do those brands that grow against the trend do it?

I understand everything, but where should I start? We can refer to those beauty care brands that still occupy a place in the fierce market killing.

According to the GMV rankings of different categories of e-commerce platforms, among the "top students" in 2023, international brands include L ‘Oreal, Lancome, Hailan Mystery, etc., while domestic products are represented by skin care brands Polaiya, Yangshengtang and Beauty Instrument Miguang.

Referring to Little Red Book’s 2023 Selected Case Manual 24 Beauty Case, we found that some new domestic brands also emerged. For example, the skin care brand East Beast and pure make-up RED CHAMBER have gained a lot of achievements and popularity.

Looking back at the actions of these brands in the past year, we find that they have one thing in common-

Not only do we optimize iterative products closely following the changes of consumer demand, but we also "tailor-made" the marketing plan of planting grass in Xiaohongshu.

For example, the winter pregnancy essence of the domestic skin care brand Yangshengtang was actually launched as early as 2022, and it was not until 2023 that it was circled in a large area on Xiaohongshu, realizing a comprehensive leap in the business inside and outside the station and becoming a veritable explosion.

Word of mouth and sales are rising against the trend. How is this done? We carefully disassembled it from two stages: cognition and transformation.

First of all, according to the search of the key categories of Xiaohongshu skin care, Yangshengtang selected the sub-category of secondary polishing essence, launched the secondary polishing essence with independent packaging, and focused on this niche but explosive track.

Secondly, Xiaohongshu teamed up with authoritative media Xinhua News Agency and four powerful domestic beauty brands including Yangshengtang to jointly create Xiaohongshu’s S+ IP "Treasure Components in China".

The brand not only traces the source of natural birch juice, the key component of winter pregnancy essence "waterless skin care", to consumers through on-the-spot shooting; Also actively collected a lot of consumer feedback, so that the brand spokesperson personally responded.

We call this way of planting grass "authority+sincerity", which has two advantages.

On the one hand, when consumers are moving closer to the "component party" and "formula party", the confident Yangshengtang generously displays its scientific research technology and achievements-sincerely superposing its strength is the biggest killer skill.

On the other hand, brands take the initiative to face the sharp doubts of consumers, which is conducive to narrowing the distance between consumers and brands. Brands can also create products that are more suitable for consumers based on these real feedbacks, and continue to grow under the witness of consumers.

of course,Planting grass is only a preliminary impression in consumers’ minds, and how to change from planting grass is more crucial.

In fact, the outbreak of the sales of the essence of winter pregnancy in Yangshengtang did not soar, but was divided into a "transformation trilogy", step by step.

In the initial starting stage, pay attention to "accurate touch".

Out of the awareness of the product characteristics of Yangshengtang Winter Pregnancy Essence and the high customer unit price (339 yuan /7 pieces, 1309 yuan /28 pieces), the buyers selected by the brand are mainly professional and vertical skin care, and the goods are delivered live through the head, waist and tail buyer matrix to accurately reach the core target population.

Moreover, different buyers can cover different audiences. Fans like head buyers @ Sweet Dog @ and @ Little Dianer kini are mainly young people who streamline skin care, while waist buyers @Lingling and @ Cat Dada’s effective skin care cover luxury beauty and exquisite middle class over 30 years old.

At this stage, the transaction field of Yangshengtang in Xiaohong Bookstore is concentrated on the live broadcast of buyers, and the overall GMV quantity is rapid, and the GMV of winter pregnancy essence accounts for more than half, which has a big improvement.

In the second stage, Xiaohongshu began to help Yangshengtang and the stars join hands to "build tall buildings", initially creating a closed loop of "planting grass-transforming" in Xiaohong Bookstore.

First, Angel, the star buyer of Xiaohongshu, visited the Yangshengtang laboratory to endorse and expand the volume; The second is to bring goods through live broadcast, store broadcast and business notes, and open up different channels for bringing goods.

The effect of this is indeed remarkable.

Many ordinary consumers began to spontaneously share screenshots of their purchases of Yangshengtang’s winter pregnancy essence in Xiaohongshu, and some people specially sent notes to ask "Is it good or not?" They exchanged experience and purchase experience with other consumers in the comment area, which vividly reflected the community atmosphere of Xiaohongshu’s mutual assistance.

This community atmosphere of mutual assistance has made Xiaohongshu the main position for consumers to plant grass, and it has also become a business transaction field after consumers make consumption decisions.

At this stage, the overall GMV of Yangshengtang has tripled in a single month, and the proportion of GMV of the new winter pregnancy essence has increased to 75%, making it an ace item. The transaction channels of sales have also become diversified and rich. In addition to the live broadcast of buyers, the proportion of sales of commercial notes and store broadcasts has increased.

After the first two stages of operation, the winter pregnancy essence of Yangshengtang has basically locked in the vertical crowd in Xiaohongshu, and has the first batch of tap water users who share and support the brand, and the word of mouth has begun to spread outward.

The next step is to continue to exert different delivery channels to comprehensively improve the conversion efficiency.

At this stage, the buyer’s live broadcast matrix and brand store broadcast operations continue to upgrade, with 80% of the head and waist buyers with live broadcasts, and the number of live broadcasts has also increased six times compared with before; The official store broadcasts daily, with a daily broadcast of 9 hours; Enterprise numbers and brand partners also join the ranks of releasing product notes, and rely on high-quality content output to drive consumers to place orders.

Among them,High-quality live broadcast by buyers can enlarge the scale of their own live broadcast GMV by skin care products with high customer unit price, or feed back the brand store broadcast, and precipitate the crowd assets into the private domain of brands, forming a win-win situation.

At this point, Yangshengtang was "fully blossoming" in Xiaohong Bookstore. The overall GMV has increased by 12 times in a single month compared with the initial one; In addition to the new winter pregnancy essence, the GMV ratio of another single-product black gold limited gift box (899 yuan /18 pieces) also reached 35%.

It can be said,The popularity of Yangshengtang’s winter pregnancy essence in Xiaohongshu is by no means a random explosion of luck.

Instead, we rely on product strength, big data of Xiaohongshu, and self-closed-loop marketing strategy for buyer’s economy and self-broadcasting ecology to enlarge the advantages of brands and products step by step, so as to realize efficient transformation in Xiaohongshu and other consumption channels.

Write it at the end

Judging from those brands that "quit" and grow against the trend,The new battlefield of beauty care has been transferred to the little red book.

Turning to the 24 Beauty Case at the Little Red Book WILL Business Conference, we will find that,In addition to the essence of Yangshengtang’s winter pregnancy, there are many products in different product life cycles, which have been successfully circled and broken in Xiaohongshu.

Roye, a care brand, will continue to expand its product portfolio to match different fashion trends according to the trend of "dandruff removal" and high-end care consumption in Xiaohongshu, and eventually the GMV of the whole network will increase by 50%.

With the help of the IP of "Treasure Components in China", the essence of Nature Hall Little Purple Bottle promotes the ace component Himeyne, anchoring the component party to carry out KFS targeted crowd expansion;

AFU11 seed essential oil multiplied by the east wind of "nourishing skin with oil", and cooperated with star buyers to realize the closed-loop live broadcast of grass planting-transformation, reaching one million GMV.

As Mr. philip kotler, the father of modern marketing, mentioned in the latest editions of Marketing Management and H2H Marketing,We should conform to the communication mode of "people influence people" and return to the understanding and attention to people and consumers’ needs.

From the platform perspective of Xiaohongshu, today’s consumers are more active, and are more willing to actively discuss, repurchase and recommend their favorite products.

Including actively asking questions, collecting information → actively repurchasing → actively sharing and recommending to others, actively interacting with brands and even giving feedback, suggestions and demands.

Therefore,For brands, in addition to blindly rolling in low prices, discounts and concessions, we can also make good use of the sharp edge of Xiaohongshu to stimulate consumers’ initiative and find the vitality of brand breaking.

No matter whether the consumer’s feedback is good or bad, the brand can listen humbly first, then change it if there is, and encourage if there is no feedback.

Author: Zheng Xiaohui Design: Qi Tonghui

Operation camp: Su Hongrui Supervision system: Li Jingyu

Down! Snow! La! It snows in many places in Henan. Did it snow there?

The wind blows down the yellow leaves
It’s snowing.
The cold wave arrived in beginning of winter.
Get up this morning
I believe many people
Everyone felt the sudden drop in temperature
Many places are shivering under the covers.
today’sBeginning of winter solar termsIt is also very appropriate.
A powerful all-round cold wave
Is sweeping across the north and south of our country
Rain and snow appear in many places
From 20: 00 on November 6 to 6: 00 on November 7, rain turned to sleet in Zhengzhou, and snow appeared in Gongyi, Dengfeng and Xinmi in the west.
At 18: 00 on the 6 th, the Central Meteorological Observatory upgraded and released it.
The first orange warning of blizzard this year
Forecast Beijing-Tianjin-Hebei and Jilin, LiaoningHenan(Province)Shandong(Province)
Equal placeAs big as blizzard.
As soon as the news came out
Netizens expect the value to be full.
↓↓
This beginning of winter is a bit beautiful. The first snow in the second half of the year has arrived. Did you "sign for it"?
Early in the morning,The circle of friends was awakened by the snow.. It is not surprising that the cold wave brings cold wind, cold rain and "dark wind blows rain into the cold window", but the rain turned into snow in the middle of the night, which surprised many people. Zhongmou county’s circle of friends has been "captured" by videos and pictures of snowflakes flying.
It snows in Henan and it snows in Zhengzhou.Snow came in droves, and the background was yellow and red leaves, which looked strange and strange.
So, where did it snow in Henan last night and this morning? According to the monitoring of Henan Meteorological Observatory,From 6 o’clock yesterday to 6 o’clock today, there was little to moderate rain or sleet and light snow in most parts of the province, including heavy rain in parts of Puyang and Shangqiu, with the maximum precipitation of 47.3 mm in front of the stage. At present, there is snowfall in Sanmenxia, Luoyang, Pingdingshan and Puyang, in the west of Xinxiang and Zhengzhou, and in the east of Anyang, Hebi, Xuchang, Zhoukou and Shangqiu. There is 1 ~ 2 cm of snow in Lushi and Mianchi of Sanmenxia.
There is also obvious snowfall in the western mountainous area of Zhengzhou and Zhongmou in the east. It’s just that the ground temperature in the western mountainous area is low, and there is snow, while the ground temperature in Zhongmou is high, and the snow melts when it touches the ground. One piece, two pieces, three or four pieces, flying into the yellow leaves are all gone.
Today, the beginning of winter solar term is coming. So, can we say,This is the first snow since winter?Dahe Daily reporter learned that beginning of winter season. Everything has entered a state of recuperation and collection, and the climate has gradually changed from dry autumn to rainy and cold winter.
However, due to the heat and energy stored on the surface, it is generally not very cold in early winter. As time goes by, cold air activities become more frequent, and the downward trend of temperature will gradually accelerate. However, it is not winter in beginning of winter. According to the average temperature method, the winter begins when the average temperature (the average temperature for five consecutive days) drops below 10℃ and ends when the average temperature is above 10℃.According to the trend of temperature change in Henan in the future, Henan does not have the conditions for winter yet.
Come and enjoy it.
Zhengzhou, Xuchang, Sanmenxia and other places in Henan Province
The first snow since winter.
Fuxi Mountain in Xinmi
Luohe
It’s not just rain and snow
And strong winds.
Affected by strong winds, the suburban line of Zhengzhou Metro (Shilihe Station ~ Xinzheng Airport railway station) was suspended.
Warm reminder:On November 7, Dahe Daily reporter learned from Zhengzhou Metro Group Operation Branch that due to windy weather,From 6: 00 on November 7th, the suburban line of Zhengzhou Metro (Shilihe Station to Xinzheng Airport railway station) was suspended.
Passengers with relevant travel plans are advised to take other means of transportation, which will bring you inconvenience. Please understand that Zhengzhou Metro will issue a notice as soon as it resumes operation. Thank you again for your understanding and support. (Dahe Daily reporter Tian Yuchen)
How windy is Zhengzhou? Just look at these fallen trees.
On the morning of November 7th, due to the bad weather of strong wind and precipitation, trees on the west side of 100m road south at the intersection of nanyang road and huanghe road in Zhengzhou City toppled, occupying the northbound and southbound lane of Nanyang Road, and passing vehicles had to pass along the east half of Nanyang Road.
Zhengzhou issued a yellow warning for strong winds.
Zhengzhou Meteorological Observatory continued to issue the yellow warning signal of gale at 06: 20 on November 7, 2021: It is estimated that in the next 12 hours,Zhengzhou City, Gongyi, Xingyang, Dengfeng, Xinmi, Xinzheng, Zhongmu, and Airport AreaWill appearThe northwest wind is about 8, and the local gust is 9 to 10.. Please take precautions.
In the next few days?
What is the weather like in Henan?
Cold wave+strong wind+cooling is coming to Henan, please take precautions!
During the day today, there is light rain or sleet in most parts of the province, including small to medium snow and partial snowstorms in the north of the Yellow River and Sanmenxia and Luoyang areas, and in the west of Zhengzhou, Xuchang and Pingdingshan areas and parts in the north of Nanyang area.
The rain and snow stopped tonight.
The northwest wind in the province is about 6, the gust is 8~9, and the local gust in the central and western regions is about 10.
Affected by strong cold air, the temperature in the whole province has dropped significantly since November 8, and the minimum temperature in many places will drop to below zero. Compared with the previous period, the minimum temperature dropped by 10℃~12℃, and the local drop reached 14℃~16℃.
Strong winds, rain, snow and cold waves hit.
What defensive preparations should we make?
Xiaobian all-round, no dead ends
I made this handbook for everyone to defend against the cold wave.
Put it away quickly, it is recommended to forward it immediately!
Expert reminder
The cold wave struck,Old people and children should pay special attention to keep warm.Increase clothes in time to guard against catching a cold.
In cold weather, you shouldAppropriate reduction of outdoor activities, especially for the elderly with lung diseases, cardiovascular diseases and osteoarthritis, is easy to induce diseases after cold.
There is a risk that COVID-19 will overlap with respiratory diseases such as influenza this winter, so the public needs to pay special attention to infectious diseases such as influenza. Adhere to wearing a mask in daily travel and closely protect yourself. Teenagers and children, in particular, are susceptible to influenza, so protective measures should be taken in daily life to effectively reduce the infection and spread of influenza.Wash your hands frequently and try to avoid touching your eyes, nose and mouth.
Once students have flu symptoms, they should observe them in isolation at home and attend classes without illness to reduce the spread of the disease.
1. In case of bad weather like freezing rain and snow,Keep abreast of road conditions,Make a reasonable travel plan;
2. In the case of poor sight,Turn on the front and rear lights, fog lights, etc. If the window glass fogs, the air conditioner can be turned on to defog mode or cold air can be turned on to remove it quickly, and when the rain is not heavy, the window can be opened for convective defogging;
3. Driving is mainly gentle.Try braking distance and braking feeling on roads with few cars;When braking, the brake is the main point, and the manual transmission vehicle can slow down by downshifting;
4. In case of vehicle sideslip, the correct operation mode is to control the steering wheel to effectively avoid tail flick or in-situ U-turn. Lightly tap the steering wheel along the side-slip direction, and then lightly brake to slow down until the vehicle is completely controlled;
5. In case of accident or failure,Set up warning signs 50 meters away from the direction of coming cars, turn on the double flashing warning lights, and move the cars to the side of the road quickly if conditions permit.Does not affect the passage of other vehicles;
6. When you go out, you might as well try the slippery degree of the road first. Please turn on the radio when you are driving.Adjust to the traffic station and listen to the traffic broadcast in time. If the traffic situation is very bad, you might as well stop at the right place and choose other ways to travel.
Strengthen the management of facilities and greenhouses. This time, the strong cold air has a strong wind and a large cooling range. Please repair and reinforce it in advance, and strengthen inspections during the period to prevent damage caused by excessive wind. Uncovered strawberries and other crops that are not cold-tolerant, pay close attention to film mulching to prevent damage caused by rapid cooling. Fruit trees with more hanging fruits and shallow root fruit trees should be reinforced in advance, and the fruits entering the harvest period should be picked in time.
Keep warm in aquaculture. This cold air process has greatly reduced the temperature, so aquaculture should strengthen oxygen enrichment and water quality and water level management.
Although the snow scene is beautiful
But be sure to add clothes to keep warm when you go out.
Beware of colds and spend the winter happily.
Source: Dahe. com Comprehensive Eye Encounter Dahe, Henan Daily, Dahe Daily, Henan Meteorological, Zhengzhou Meteorological People’s Daily and other copyrights belong to the original author. If there is any infringement, please contact and delete them.
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315, talk about the rights and interests of lottery consumers

Original Jasen Public Welfare Times Zhonghua Caixun

World Consumer Rights Day

It’s another year of International Consumer Rights Day. Without any accident, today’s hot search seat has been booked by CCTV 315 party.

Every year 315, there is a hot search every year! What are you concerned about this year?

This morning, the circle of friends in the industry was screened by the article "3 15 | China Welfare Lottery, Responsibility First, Integrity First". As the article said, in the lottery industry, lottery players are both practitioners of public welfare and consumers. Then let’s talk about the rights and interests of lottery consumers!

As we all know, consumers’ rights and interests refer to the rights and interests that consumers enjoy in accordance with the law when they receive goods or services for compensation, and in a certain period of time. It is a right given to the end users of goods to meet the objective needs of economic operation under certain social and economic relations. As early as the early 1960s, the International Consumers’ Union had determined that consumers had nine basic rights, such as the right to security, the right to know the truth, the right to choose independently, the right to fair trade, and the right to supervise and criticize. China’s Consumer Protection Law also affirmed these rights of consumers.

Then, in the lottery industry, how are the lottery consumers’ rights and interests reflected in the lottery related laws and regulations?

1. Right to security: refers to the right of consumers to protect their personal and property safety from damage when purchasing or using commodities or receiving services.

There is no doubt about this. Lottery players, whether buying lottery tickets or accepting redemption services, have the right to protect their personal and property safety.

In order to protect the personal and property safety of lottery winners, Article 27 of the Regulations on Lottery Management stipulates that lottery issuers, lottery sales organizations, lottery agents and other personnel who know the personal information of lottery winners due to their positions or business convenience shall keep the personal information of lottery winners confidential; Article 43 of the Detailed Rules for the Implementation of the Regulations on Lottery Management also stipulates that lottery issuers, lottery sales organizations, lottery agents and their staff members shall not ask lottery winners to donate winning prizes for any reason and in any way against their own wishes.

Therefore, if you encounter personal and property safety damage when buying lottery tickets, it may be a "black shop", please call the police immediately.

2. Right to know the truth: it is the right of consumers to know the real situation of the goods they buy or use or the services they receive.

Lottery issuance aims at public welfare, and lottery buyers are doing public welfare. Therefore, lottery players’ right to know has always been a right stipulated in lottery laws and regulations. With the expansion of lottery issuance and sales scale and the lottery public welfare fund playing an increasingly important role in social welfare and public welfare undertakings, the implementation of lottery players’ right to know has attracted more and more attention.

There are many provisions on lottery consumers’ right to know the truth in the Regulations on Lottery Management. For example, Article 11 stipulates that if the lottery varieties are approved to be opened or stopped or the examination and approval items of lottery varieties are changed, the lottery issuing institution shall announce the relevant information to the public 10 natural days before the opening, change and suspension. Article 24 stipulates that lottery issuing institutions and lottery sales institutions shall, after the sales of each lottery, announce the sales of the current lottery and the lottery results to the public in a timely manner. Article 36 stipulates that the management and use units of lottery public welfare funds shall be subject to the supervision of financial departments, audit institutions and the public according to law; Units that manage and use lottery public welfare funds shall announce the use of public welfare funds to the public every year. Article 37 stipulates that the financial departments of the State Council and the people’s governments of provinces, autonomous regions and municipalities directly under the Central Government shall report to the people’s governments at the corresponding levels on the collection, distribution and use of lottery public welfare funds in the previous year, and make an announcement to the public.

The detailed rules for the implementation of the lottery management regulations have refined these regulations. For example, Article 31 stipulates that lottery issuers and lottery sales organizations shall announce to the public the sales volume, winning amount, prize pool fund balance and adjustment fund balance of each lottery variety in the previous year before May 31 each year. Article 39 stipulates that lottery issuing agencies and lottery sales agencies shall timely, accurately and completely announce the lottery sales and lottery draws in the current period to the public, including: (1) the name of the lottery game, the date or issue number of the lottery; (two) the current lottery sales amount; (3) The lottery results of the current period; (four) the balance of the prize pool funds; (5) the redemption period.

The right to know the truth is not only an urgent right for lottery consumers, but also a right for the public to the lottery industry.

3. Independent choice: consumers have the right to choose their own goods or services.

In China, lottery sales adhere to the principle of voluntary purchase by lottery players. When buying lottery tickets, lottery players have the right to choose which games to bet on and which games not to bet on, and they can also refuse the bundled sales and forced buying and selling of lottery agents.

Article 2 of the Regulations on Lottery Management clearly stipulates that the lottery mentioned in this Regulation refers to the certificate that the state issues and sells according to law in order to raise social welfare funds and promote the development of social welfare undertakings, and natural persons purchase it voluntarily and get the chance to win the prize according to specific rules. At the same time, Article 18 also stipulates that lottery issuers, lottery sales agencies and lottery agents shall not make false or misleading propaganda, and shall not engage in unfair competition by means of slandering peers.

4. Fair trade right: refers to the right of consumers to obtain fair trade such as quality assurance, reasonable price and correct measurement when purchasing goods or receiving services.

Article 4 of the Regulations on Lottery Management clearly stipulates that the issuance, sale and drawing of lottery tickets shall follow the principles of openness, fairness, impartiality, honesty and credibility.

As we all know, the sales price of lottery tickets is clearly stipulated. The computer ticket game 2 yuan pays a note, that is, the invoice has different face values, which is also a "clearly marked price". In order to ensure the fair trading rights of lottery players, lottery distribution and sales organizations have also stipulated that lottery agents shall not change or change the denomination of lottery tickets in disguise.

At the same time, lottery agents must provide lottery players with legal and compliant lottery tickets, that is, welfare lottery tickets and sports lottery tickets licensed by the State Council. Article 38 of the Regulations on Lottery Management stipulates that anyone who, in violation of these regulations, issues or sells lottery tickets without authorization, or issues or sells overseas lottery tickets in People’s Republic of China (PRC) constitutes a crime, shall be investigated for criminal responsibility according to law; If it does not constitute a crime, the public security organ shall impose administrative penalties on public security according to law; If there are illegal gains, the illegal gains shall be confiscated.

5. Right of supervision and criticism: refers to the right enjoyed by consumers to supervise goods and services and the protection of consumers’ rights and interests.

The right of supervision and criticism is also a right of lottery consumers, and the implementation of this right has a great relationship with the implementation of lottery players’ right to know. For example, Article 20 of the Regulations on Lottery Management stipulates that lottery issuing institutions and lottery sales institutions shall promptly announce the lottery issuance and sales to the public and accept the supervision of the public.

In addition, lottery sellers also enjoy the right to win the prize, that is, within the validity period of the prize, the lottery winners will win the prize with the winning lottery ticket and ID card, and the relevant sites and lottery agencies may not refuse to win the prize.

Article 25 of the Regulations on the Management of Lottery stipulates that the lottery winner shall present the winning lottery ticket to the designated place for redemption within 60 natural days from the date of drawing the lottery. If the rules of lottery varieties stipulate that it is necessary to show his identity document, he shall also show his identity document.

Original title: "315, Talk about the rights and interests of lottery consumers"