"Chongwen strives for the first place", endowing people with a better life in the new era with culture.
Zhao Haiying
(Member of the Standing Committee of Dongcheng District Committee of Beijing, Minister of Propaganda Department)
Report to the 20th CPC National Congress of the Party pointed out that promoting cultural self-confidence and self-improvement will create a new glory of socialist culture. "Strong cultural area" is a consistent development strategy in Dongcheng District of Beijing. In recent years, Dongcheng District has always adhered to the concept of "Chongwen strives for the first place", taking "Chongwen" as the implementation path of development, taking "striving for the first place" as the value goal of development, insisting on cultural empowerment, and embarked on a road of urban innovation and development based on culture, with the background as the driving force, and giving people a better life with culture.
Longfu Cultural Center attracts young people to visit and punch in.
Promote the symbiosis between culture and city, and nourish the people’s spirit with cultural inheritance.
Party’s Report to the 20th CPC National Congress pointed out that efforts should be made to protect cultural relics and heritage, and to strengthen the historical and cultural protection and inheritance in urban and rural construction. Rich historical and cultural heritage is a golden business card of Dongcheng District. Dongcheng District vigorously inherits the historical context, activates the use of heavy cultural accumulation, and builds the overall urban image of "culture in the city, cultural city, and cultural city as a whole", so that the city can retain memories and let people remember homesickness.
Rejuvenate the vitality of the ancient capital axis.The famous Beijing Central Axis is the longest, most intact and long-standing urban axis in China and even the world. Dongcheng District took the opportunity of applying for the World Heritage of the Central Axis as an opportunity, and successively completed the retreat of a number of key cultural relics, such as the Shejitan, the ancestral temple and the Huangshiguang, carried out the protection and renovation of the bell and drum tower and the comprehensive renovation of the surrounding area of the Red Building in Peking University, and created a landscape gallery looking north at the central axis of Yongdingmen, making the backbone of the ancient capital of the central axis magnificent. Relying on the cultural resources around the central axis, we will plan and carry out a series of cultural activities on the central axis, organize the public art class of "Reading the Forbidden City" in conjunction with the Palace Museum, and hold the Yongdingmen Light and Shadow Show and "One Yuan ‘ China ’ Activities such as "special exhibition of the central axis" and "singing the central axis" vividly tell the story of the central axis, injecting new vitality into the axis of this ancient city.
Retain the unique temperament of the old city.Old streets, hutongs and quadrangles constitute the unique urban texture of Beijing. Dongcheng District continues to promote the overall protection of historical buildings, urban water systems and traditional quadrangles, and deepen the protection and organic renewal of historical and cultural blocks. Reproduce the scenery of the old path of the Yuhe River, where "water runs through the streets and trees are shaded", and keep the context, texture, background color and temperament of the old city. Complete the renovation and upgrading of Chongyong Street with "Embroidery Kung Fu", and reproduce the ancient capital style of "style and charm, big city and silver street". By renovating roads, demolishing illegal buildings and beautifying cultural walls, the fine improvement and upgrading of back streets and alleys will be completed in an all-round way. The renovation work will be extended from the streets to the courtyards, and more than 100 "beautiful courtyards" will be built through "micro-renovation", so that the old neighborhoods can live in ancient simple and elegant courtyards and embrace a harmonious and livable life.
Awaken the historical memory of cultural relics.Adhere to the priority of protection and inheritance, build an overall pattern of "one axis, two lines and multiple pieces" for the activation and utilization of cultural relics, and organically integrate the protection and utilization of cultural relics into urban life. A comprehensive "physical examination" of 58 cultural relics at the district level provided data support for cultural relics protection. Start the "Living Calendar Plan" for cultural relics, and innovatively introduce charitable trust funds, so that Chinese excellent traditional culture can better live in the present and serve the present. Carry out the Beijing Ancient Architecture Music Season, and play a beautiful preface to the activation and utilization of cultural relics with music. Start the brand of "there is a play in the guild hall" and activate the guild hall culture with "small but elegant" immersive performing arts activities.
"There is a play in the guild hall" makes traditional culture glow with a new style of the times
Promote the sharing of culture and life, and improve people’s satisfaction with cultural services.
Report to the 20th CPC National Congress of the Communist Party of China pointed out that the modern public cultural service system should be improved and the project of benefiting the people through culture should be innovatively implemented. Dongcheng District issued the implementation opinions on implementing the concept of "Chongwen strives for the first place" and further strengthening the construction of "Cultural Dongcheng" (2020 — In 2025) and a series of darning policies, a complete policy system linking the near and the far has been built, and a series of positive explorations have been made in the high-quality development of public cultural services.
Cultural space has changed from "single mode" to "multi-integration"Integrate public cultural services into the urban life service circle, and take the lead in building a "ten-minute cultural circle" with uniform coverage, convenience and efficiency in the city, with a per capita public cultural facilities area of 2.1 square meters. Using all kinds of retreat spaces to expand new cultural scenes, 40 performance theaters inject artistic vitality into the city, 37 museums lead the masses to explore the past and seek the present, and launch new urban cultural spaces that integrate life aesthetics and cultural experience, such as the United States, the corner building library and the 27 courtyards, so that the masses can get close to culture and art without leaving the hutong. Building the Forbidden City — Wangfujing — Longfu Temple "Cultural Golden Triangle" links the surrounding resources to form a cultural agglomeration effect, and builds a new landmark of comprehensive cultural integration and development.
Cultural supply has shifted from "government sponsorship" to "cross-border collaboration".Introduce the "1+6" management method for the whole process of socialized operation of public cultural facilities, and upgrade the socialized operation of public cultural facilities to "‘ Selection, use, management and training ’ The 4.0 stage of closed-loop management of the whole process. The "four advances" policy was introduced to guide and support physical bookstores to enter shopping malls, buildings, communities and parks. There are 2.7 physical bookstores owned by 10,000 people in the whole region, and people can meet poems and distant places at their doorsteps. The promotion system of "City of Drama" and "5+4+3" was launched, and a series of drama activities, such as Nanluoguxiang drama exhibition season and national drama exhibition season, were "staged together", forming a demonstration effect of "Great drama sees Beijing, and good drama is in Dongcheng".
Cultural brands have changed from "independent design" to "spontaneous growth".Actively cultivate the urban cultural soil, attract China Literature Festival, China Documentary Conference, Beijing Cultural Forum, University Student Film Festival and other activities to the East City, and build an important platform for writing to carry the message and conveying the sound through the text. Beijing Dongcheng Cultural Development Research Institute was established, and a "cultural reception room" was opened with the help of expert think tanks to light up the "cultural homes" around the masses. Qianmen Historical and Cultural Festival, Confucius Temple imperial academy Chinese Culture Festival, Bell and Drum Crosstalk, and "Reading the Sea and Listening to the Waves" and other cultural brand activities that originated in Dongcheng have become a big stage for the masses to participate in cultural activities.
The drum tower’s "morning bell and dusk drum" attracts tourists’ immersive experience.
Promote the integration of culture and industry, and enhance people’s sense of gain through cultural innovation.
Report to the 20th CPC National Congress pointed out that the modern cultural industry system and market system should be improved, and the strategy of driving major cultural industry projects should be implemented. Dongcheng District insists on putting social benefits in the first place, unifying social benefits and economic benefits, cultivating a new model and new format of "culture+",opening up the connection between cultural chain and value chain, and promoting the common prosperity of people’s spiritual life with the high-quality development of cultural industries.
Extending the cultural industry chain with integration.Promote the organic integration of culture with tourism, finance, science and technology, commerce, etc., and build a cultural innovation and integration development model of "financial acceleration, trade expansion, upgrading of parks, and project-driven" to make cultural elements live, light up and move. As one of the first national demonstration zones for cultural and financial cooperation in China, the service center of the demonstration zone and the investment and financing alliance of the cultural industry were established, and innovative products such as "cultural talents loan" and "cultural innovation loan" were released to realize the integrated development of culture and finance. We will make every effort to build a national cultural export base where cultural industries and cultural trade promote each other, so that the masses can share the fruits of cultural development.
Cultivate the main body of cultural market with ecology.Start the special support plan for cultural enterprises — — The "Wenjing Plan" set up a "Wenjing" culture+industry fund with a total scale of 1 billion yuan and an initial scale of 400 million yuan to provide targeted support measures for cultural enterprises at different stages of development. We cooperated with cultural enterprises in the district, such as Light Media and Huangcheng Film, to create literary and artistic masterpieces, and launched a number of literary and artistic masterpieces with positive energy and appeal, such as the movie The Pioneer, the TV series Hutong, the Bell and Drum Tower, and the micro-documentary feature film on cultural visits, Laodan Walking East, which effectively stimulated the cultural confidence of the masses.
Empowering cultural industry space with scenes.Actively make use of old factories and other spare space to build cultural industrial parks, and promote the space expansion and upgrading of "creative factories in hutongs". 77 Wenchuang Garden and Xuelian Highlight Wenchuang Garden have become the punching places in online celebrity. Promote the transformation of the park from "closed management" to "open sharing". Today, the 42 cultural industrial parks in the whole region are not only innovative places for the integration of culture and technology, but also gathering places for high-quality enterprises. They are gradually becoming the carrier of urban renewal and a new highland of life aesthetics, leading a better life in the city.
Source: Party Construction magazine, No.5, 2023
Producer: Zhang Zhenming
Audit: Gu Lijuan Wang Qunxing
Editor: Guo Hui Zhao Ruixi
Proofreading: Bai Mengjie
Production: Wang Bo