作者： admin

Investigation on the chaos of live broadcast with goods： Who is fishing in troubled waters？

　　BEIJING, Nov. 19 (Reporter Wu Tao) "It is said that Party A is the father, but in the live delivery industry, the anchor and MCN (new online celebrity economic operation mode) institutions are the fathers, and Party A is not even a grandson."

　　"Wang Han live rollover", "Li Xueqin live exposure" and "Simba was questioned to sell fake bird’s nest with goods" … … Recently, the contradiction between live broadcast anchors and merchants has become more prominent: on the one hand, live broadcast sales have been hitting record highs, and anchors have set up luxury cars and luxury homes; On the other hand, businesses are constantly screaming and being cheated, and the drama with a refund rate of 99% continues to be staged.

　　Then, who is fishing in troubled waters in the live broadcast of the feast with goods?

　　Data map. China News Service reporter Chen Yushe

　　"double 11" tore off the "underwear" with the live broadcast."

　　After "618", you have to prepare "double 11", which shows the importance of "double 11" to businesses. But some enterprises put all their eggs in one basket, happily preparing for live broadcast with goods, but sadly embarked on the road of safeguarding rights.

　　Recently, a merchant said in a circle of friends that on November 6th, the company’s store participated in a special live broadcast by Wang Han, an artist of Galaxy Stars Live Broadcasting Agency, with a broadcasting fee of 100,000 yuan. On that day, 1,323 sets were sold, and 1,012 sets were refunded, with a refund rate of 76.4%. During the live broadcast, due to a large number of multiple refund bills, it was also warned by the platform for false transactions.

　　It’s not only the host Wang Han who "overturned" the live broadcast, but also the bird’s nest that Simba, the live broadcast carrier, recently brought goods, was questioned as fake and looked like water; Li Xueqin, a popular talk show actor this year, was exposed that the live broadcast of "double 11" on a platform had 3.11 million viewers, but the real data was less than 110,000.

　　In fact, it’s not only the star network red, but also some "not bad money" big brothers will confuse the sales figures through Zhang Guan Li Dai when they bring the goods live.

　　For example, some media pointed out that Gree official micro showed on June 19th that the cumulative sales of five live broadcasts in Dong Mingzhu had exceeded 17.8 billion yuan. But in fact, on the day of "618", Dong Mingzhu only broadcast the goods for four hours, and 10.27 billion of the 17.8 billion yuan was the sales of Gree on the day of "618" for 24 hours, not the sales of Dong Mingzhu’s four-hour live broadcast.

　　The pit fee allows the anchor to make a steady profit.

　　For many disputes caused by the live broadcast of goods during the "double 11", Simba chose to recuperate; Li Xueqin participated in one activity after another, and the latest one was to attend an activity of Didi; Wang Han didn’t respond positively. He participated in the program "On the Stage! Dunhuang will be broadcast. The parties seem as if nothing had happened.

　　Galaxy Stars responded to "Wang Han Live Rollover with Goods". screenshot

　　However, Wang Han’s signing party, Galaxy Zhongxing, responded. Galaxy Zhongxing said, "This is fake". The company does not have any fictitious data or purchase traffic, but only helps the e-commerce platform account to do a live broadcast execution, and there is no need to brush the bill.

　　Is it really unnecessary? In the eyes of some people in the industry, if only a few people watch a celebrity live broadcast with goods, the input and output are seriously disproportionate, I believe no one will throw money at him or her next time.

　　According to the reporter of Zhongxin. com, celebrity live broadcasts now generally have pit fees, ranging from tens of thousands to hundreds of thousands of yuan. According to the data disclosed by media reports, the merchants who exposed the above-mentioned live broadcast in Wang Han paid a pit fee of 100,000 yuan (broadcast fee).

　　Screenshot of a self-service order brushing platform.

　　Some insiders pointed out that some MCN organizations or anchors will deliberately create sales and create a feeling of "bringing goods very much", and then they will have to pay for the pit, and some even specialize in "killing young business". "In recent years, MCN institutions have developed morbidly."

　　"This is a sure-fire business." For example, the pit fee is 100,000 yuan. If there are 10 brands on the spot, the pit fee will total 1 million yuan regardless of product sales. At the same time, the cost of brushing the bill is extremely low, and the anchor or MCN organization can achieve "drought and flood protection".

　　Watching the live broadcast with you may all be robots.

　　According to a survey conducted by a reporter from Zhongxin. com, you can brush 100 "machine powders" to watch data in the live broadcast of Tik Tok for up to 2 hours only by spending 70 yuan. In Taobao live broadcast, 120 yuan can buy 10,000 pieces of machine powder to watch the data.

　　There is also cheaper. A brush supplier contacted by Zhongxin.com reporter introduced that 10 yuan can buy 20,000 plays +88 real people like it; 158 yuan can have 1580 real likes+150,000 plays +180 reposts +68 real comments. Packages are available at all price points.

　　Quotation list (part) provided by a brush supplier.

　　According to media exposure, in the above-mentioned live broadcast in Li Xueqin, most of the comments of the "fans" who interacted with Li Xueqin in the comment area were made by machines.

　　Why does Party A still do live broadcast with goods?Stupid??

　　It is not difficult to find that in order to reap the dividends of live broadcast, some anchors and MCN institutions are doing everything they can, but the problem is coming? Are merchants so stupid and willing to be slaughtered lambs?

　　Chen Yuan (pseudonym), the person in charge of the live broadcast of a jewelry chain brand, told the reporter of Zhongxin.com that during the epidemic, the offline stores of their brands were greatly affected, and the company closed almost 20% of the stores. There was no other way out, only the online impact.

　　"Why did you choose live delivery? Because in the first half of this year, including Taobao live broadcast, it gave a lot of free traffic. And if you open an online shop, on Taobao, the traffic is very expensive, and you can’t afford to play according to the development model of ordinary advertising. Free traffic is an opportunity. "

　　The promotional video uploaded by users on the platform of Little Red Book. screenshot

　　However, with the development of live delivery, the traffic strategy of the platform is also changing. "Taobao live broadcast traffic is concentrated in the head. Tik Tok is more about supporting waist anchors and even amateur live broadcasts. It is not allowed for head anchors to control traffic all the time." Chen Yuan said.

　　That’s why some online celebrity’s last live broadcast burst into "I buy karma", and the next one will be "karma" directly. This is related to the influence of different strategies of the live broadcast platform.

　　"The company has this budget. In the original offline store, the annual rent of a store ranged from hundreds of thousands to millions of yuan. After closing the store, the money was saved." Chen Yuan said that the company is in the experimental stage anyway, or it is a kind of "conformity" mentality. When you pass by the street, it is difficult for you to control your eyes when others are looking up at the sky.

　　Live broadcast with goods revenue model or welcome change

　　Can the false prosperity supported by the brush list last long? The answer is obviously no. The reporter noticed that at present, some merchants have asked MCN organizations or anchors to cooperate in the drawing mode, that is, how many goods are sold to draw.

　　Screenshot of the report released by KPMG and Ali Research Institute.

　　A report jointly issued by KPMG and Ali Research Institute pointed out that due to the popularity of the live broadcast format and the relatively low barriers to entry, in recent years, there have been repeated negative news such as false propaganda of anchors and falsification of live broadcast data, which invisibly consumes consumers’ trust.

　　"However, the overall development of the live broadcast industry is improving." The above report predicts that the overall scale of live broadcast e-commerce will reach 1.05 trillion yuan in 2020, with a penetration rate of 8.6%; In 2021, the scale will be close to 2 trillion yuan and the penetration rate will reach 14.3%.

　　The live broadcast industry has also been exploring other revenue models. Zhang Chaoyang, Chairman and CEO of Sohu’s Board of Directors, recently said, "We turned the live broadcast into a live variety show to carry out new marketing activities, which attracted the attention of advertisers, so our brand advertising achieved an 8% growth in the third quarter."

　　Screenshot of official website of National Network Information Office.

　　Moreover, strict supervision is coming. On November 13, the National Internet Information Office publicly solicited opinions on the "Regulations on the Management of Internet Live Marketing Information Content Services (Draft for Comment)", and it is proposed that the operators of live broadcast rooms and live broadcast marketers should not publish false information to deceive or mislead users; Do not fabricate or tamper with data traffic fraud such as attention, page views, likes, and transaction volume.

　　Have you ever participated in live shopping? What do you think of the chaos of live shopping?

A batch of new laws and regulations came into effect on March 1st.

　　　 Xinhuanet Beijing, February 29 (Reporter Jia Nan) Since March 1, 2008, a number of new regulations and departmental rules, such as the revised regulations for the implementation of the individual income tax law of the People’s Republic of China and the measures for the administration of central sugar reserves, have been officially implemented, which will have an important impact on the production and life of the public.


　　　 The threshold for personal income tax is raised to 2000 yuan.


　　　 The revised Regulations for the Implementation of the Individual Income Tax Law of the People’s Republic of China shall come into force on March 1st. The newly revised regulations stipulate that the deduction standard for personal income tax wages and salaries will be raised from 1,600 yuan per month to 2,000 yuan per month. This adjustment not only implements the principle of fair tax burden and reasonable burden, but also reflects the policy intention of taking care of low-and middle-income people.


　　　 The newly revised regulations stipulate that, while the deduction standard for wages and salary income of foreign-related personnel is raised from 1,600 yuan/month to 2,000 yuan/month, the additional deduction standard is adjusted from 3,200 yuan/month to 2,800 yuan/month. In this way, the total deduction standard for foreign-related personnel remains unchanged at 4,800 yuan/month, which not only narrows the gap, but also maintains the continuity of tax policies. At present, the general deduction standard of wages and salaries of foreign-related personnel is higher than that of China citizens in China. The regulations also clarify that the forms of personal income include other forms of economic benefits besides cash, physical objects and securities. For other forms of economic benefits, the taxable income shall be verified with reference to the market price.


　　　 Measures for the administration of central reserve sugar: coping with abnormal market fluctuations caused by unexpected events


　　　 The measures for the administration of central sugar reserves jointly promulgated by the Ministry of Commerce, the Development and Reform Commission and the Ministry of Finance came into effect on March 1st. The purpose of the method is to ensure that the reserve sugar is used for disaster relief, to ensure that the reserve sugar is true in quantity, qualified in quality and safe in storage, and to be well stored, managed, adjusted and used to effectively play its role.


　　　 The measures stipulate the division of responsibilities of the Ministry of Commerce, the Development and Reform Commission and the Ministry of Finance in the management of central reserve sugar, stipulate the storage and processing, storage, rotation, storage and utilization, quality and other aspects of central reserve sugar, and set corresponding punishment clauses for those who violate relevant regulations.


　　　 Joint notice of units: standardize the inquiry, freezing and deduction of securities and transaction settlement funds by law enforcement agencies.


　　　 The Notice on Inquiring, Freezing and Deducting Securities and Securities Trading Settlement Funds jointly issued by the Supreme People’s Court, the Supreme People’s Procuratorate, Ministry of Public Security and China Securities Regulatory Commission has been implemented since March 1.


　　　 The circular stipulates that people’s courts, people’s procuratorates and public security organs must produce relevant certificates and valid legal documents when inquiring, freezing or deducting securities and securities trading settlement funds; Securities and funds in centralized settlement accounts established by registration and settlement institutions, settlement risk funds and settlement mutual insurance funds collected by registration and settlement institutions, funds in special accounts for capital verification of new share issuance and offline subscription funds accounts, and funds in special deposit accounts for settlement reserve funds opened by registration and settlement institutions in banks shall not be frozen or deducted; The funds in the client’s fund settlement account and the minimum self-operated settlement reserve in the securities company’s self-operated fund settlement account and the funds payable determined according to the transaction results shall not be frozen or deducted; For all kinds of delivery collateral collected by registration and settlement institutions in accordance with business rules, freezing and deduction are exempted before the delivery procedures are completed; The people’s courts, people’s procuratorates and public security organs shall freeze the securities for two years, and the funds for securities trading settlement shall be frozen for six months, which will remain for two years and six months at the time of renewal. The circular also stipulates the settlement mechanism for disputes arising from freezing or deduction among the people’s courts, people’s procuratorates and public security organs that request freezing or deduction.


　　　 Civil airport fee reform plan: the overall expenditure level of airlines will decline


　　　 CAAC has implemented the reform plan of civil airport charges since March 1st. The main contents of this reform are: classified management of civil airport charges, and airports are divided into class I airports, class II airports, class II airports and class III airports. Civil airport charges are unified into aviation business charges, important non-aviation business charges and other non-aviation business charges. Reform the management mode of civil airport charges, and implement government-guided prices for aviation business charges and important non-aviation business charges. The government will set the benchmark price and floating range, and the airport and airlines will negotiate and determine specific standards within the floating range stipulated by the government; Other charges for non-aviation services are mainly based on market-adjusted prices in principle, and the charging standards for charging items with insufficient market competition will be managed according to the People’s Republic of China (PRC) Price Law and the pricing catalogue.


　　　 A new scheme of implementing the upper limit standard for mobile roaming charges


　　　 The new scheme of the mobile roaming fee ceiling standard issued by the Ministry of Information Industry and the National Development and Reform Commission has been implemented since March 1st.


　　　 The new scheme stipulates that 0.6 yuan calls every minute and 0.4 yuan calls every minute when roaming. The new scheme combines domestic roaming call charges and domestic long-distance call charges in roaming state; Do not distinguish between post-paid and pre-paid users. In the current tariff scheme, if the domestic roaming call charges (including domestic long-distance call charges under roaming conditions) are higher than the new scheme standards, the telecom enterprises will reduce them according to the above standards; Below the above standards, shall not take the opportunity to raise prices.


　　　 Some local policies and regulations will be implemented on March 1st.


Jiangxi: Accidents in volunteer service can be protected by law.


　　　 According to the regulations on youth volunteer service in Jiangxi Province, when organizing volunteer service activities, youth volunteer organizations should provide safety education to volunteers, provide corresponding personal insurance for volunteers who may endanger their personal safety, and provide timely assistance to volunteers who are accidentally injured in the service process.


Yunnan new regulations: media supervision will become the basis of administrative accountability


　　　 The accountability measures of Yunnan provincial government departments and state and city administrative heads stipulate that the chief executive will be held accountable under 10 circumstances: there are orders that can’t be done, and there are prohibitions; Arbitrary and wrong decision-making; Abuse of power and illegal administration; Procrastination, buck passing; Do not seek progress, mediocrity and inaction; Deceive the superior and deceive the inferior, resort to deceit; Indifferent attitude and rude style; Extravagance, comparison and enjoyment; Black-box operation and evasion of supervision; Poor supervision and improper disposal.


Beijing’s Eleventh Five-Year Environmental Protection Plan will raise vehicle emission standards.


　　Starting from March 1st, Beijing will implement the new motor vehicle emission standards in two stages, formally in line with the developed countries in Europe, and implement the national IV standard equivalent to the Euro IV standard. New cars that fail to meet the standards will stop selling and registering.


A number of new regulations will be implemented in March: the tax threshold will be adjusted to 2,000 yuan per month.


　　Related links:



  • The relevant person in charge of the National Audit Office answered a reporter’s question on toll roads on February 27, 2008.

  • The State Council has made a breakthrough in administration according to law: moving towards the goal of a government ruled by law on February 26, 2008.

  • Breakthrough progress has been made in the administration according to law in the State Council on February 25, 2008.

  • The rule of law in China, February 28, 2008.


　

Editor: Feng Ye

new energy

　　In the era of intelligent networking, who can refuse a fashionable, environmentally friendly and intelligent new energy vehicle? On May 28th, the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show kicked off in Shenzhen. There were five new cars of participating brands at the auto show site, which earned enough traffic and popularity for this auto show with its super high value, high technology configuration and super performance.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _ for order _ copy of image001

　　AITO asks the world M5— — Intelligent ceiling

　　In Hall 9 of Shenzhen Futian Convention and Exhibition Center, the AITO booth with the "O" of HarmonyOS as the core design element made its debut and completed the first show of the auto show. The AITO smart travel brand, which is deeply empowered by Huawei, not only allows users to experience the M5 at close range, but also brings exclusive car booking benefits of 10,000 yuan.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image002

　　The Wujie M5 is the first model of AITO brand. It has a 4-second 100-kilometer acceleration, a range-extending platform with oil and electric pure electric drive and a HarmonyOS intelligent cockpit. Since its release, it has maintained an ultra-high heat. At this auto show, the Wujie M5 with full color matching was listed one by one, especially the exclusive azure color matching of the four-wheel drive flagship version, which highly integrated the sense of movement and texture, and became one of the hot cars with traffic concern.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image003

　　Yu Chengdong, managing director of Huawei, CEO of terminal business and CEO of BU, a smart car solution, also came to the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show to have a face-to-face exchange with M5 car owners and fans in AITO, and listen to your opinions. He said: "I’m glad to hear that many users who bought cars in the early days said that the M5 was worth it. Thank you for your support and attention! AITO’s retail channels and delivery service system will also be more and more perfect, so that consumers can buy comfortably and use it with peace of mind! "

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image004

　　Regarding the question of how to choose the first new energy vehicle in life, Yu Chengdong pays more attention to the extended-range electric vehicle, because it is very convenient to use oil even if there is no electricity on the way. Yu Chengdong also revealed that the M7, the second model of AITO, has both extended range version and pure electric version. The extended range version was released at the end of June and delivered in July, and the pure electric version was released in September and listed in October.　

　　AITO Media M5 has brought a revolutionary interactive experience between people and vehicles with the HarmonyOS intelligent cockpit, and inherited the smart and smooth advantages of Huawei’s mobile terminals such as mobile phones and tablets. It has minimalist interactive design and efficient multitasking ability, and can easily complete various operations with the help of intelligent voice assistant Xiaoyi. The design of 15.6-inch 2K HDR central control large screen, wireless charging, HUAWEI SOUND audio, seat ventilation and heating massage is also more in line with the car habits of young consumers.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image005

　　In terms of handling quality and riding experience, the M5 has also reached a level beyond the same level. The pure electric drive extended range platform can achieve a long battery life of over 1,100 kilometers and a pure electric battery life of 180 kilometers. With the all-aluminum chassis and the independent suspension combination of front double wishbone and rear multi-link, the control experience is comparable to that of German luxury performance brands.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image006

　　As of April 30th, the number of AITO user centers has reached 107, distributed in 98 cities across the country. By the end of this year, Huawei will have 1,000 stores for AITO sales and experience. For users who want to buy a car, Huawei Card, a good car partner who also appeared at the auto show, should not be missed.

　　BYD destroyer 05 officially listed.

　　The products of "Marine Life Series" and "Warship Series" launched by BYD Ocean Network are deeply loved by consumers. Destroyer 05 was officially listed at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, and five models were released. After comprehensive subsidies, the price was 119,800 ~ 155,800 yuan, which officially entered the compact car market with joint venture models as the mainstay.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image007

　　The design of the front grille of destroyer 05 was inspired by the ripples of the waves. The visual width of the whole vehicle was further stretched through the drop-shaped lattice and staggered decorative strips, which realized innovation in inheritance. Minimalist lines are naturally extended from the central control panel to both sides, creating a highly hierarchical interior space. The 12.8-inch adaptive rotating suspended Pad (with a height of 15.6 inches), the 8.8-inch full LCD instrument panel and a small knob shift button on the console create a scientific and technological atmosphere.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image008

　　The destroyer 05 is equipped with only one kind of power of DM-i super hybrid technology. It is composed of core components such as Xiaoyun-plug-in special 1.5L high-efficiency engine with thermal efficiency as high as 43.04%, EHS electric hybrid system and DM-i special power blade battery, achieving ultra-low fuel consumption of 3.8 liters per 100 kilometers and comprehensive cruising range of over 1,200 kilometers with full oil and full electricity.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image009

　　Destroyer 05 has more than 17 high-profile configurations, including LED daytime running lights, keyless entry, TPMS direct tire pressure monitoring system, one-button start, automatic air conditioning, rear air outlet, cruise control, electric adjustment and heating of exterior mirrors, etc. DiLink intelligent network connection system supports intelligent voice interaction function, K-song mode, remote upgrade of vehicle OTA and intelligent cloud service. DiPilot intelligent driving assistance system includes advanced intelligent driving assistance functions such as active braking, lane keeping, adaptive cruise, pedestrian recognition/protection, etc.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image010

　　It is worth mentioning that the 120KM version of destroyer 05 has also added some eye-catching functions, such as VTOL mobile power station and 17kW DC fast charging port, to unlock more car scenes, leading the same level in strength.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image011

　　2022 is the year of BYD products, and destroyer 05 will become the personalized first choice for young users in the new era.

　　Zero run C01— — Appear in position C.

　　The zero-run C01, which was pre-sold less than 20 days ago, made its debut at the 2022 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show on May 28th. The zero-run car was proudly announced at the auto show. As of May 27th, the pre-sale order for the zero-run C01 had exceeded 45,000 vehicles.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image012

　　As a dark horse of the new force in building cars, zero-run cars are sought after by users with the cost-effective route of "building luxury cars for the country". As the flagship car, Zero Run C01 started the pre-sale on May 10th, and the pre-sale price after subsidy was 180,000-270,000 yuan.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image013

　　The reason why the zero-run C01 can become the "top-flow" new car of Guangdong, Hong Kong and Macao Auto Show is firstly due to the blessing of the world’s first battery-free CTC technology. The battery system parts were reduced by 20%, the lightweight coefficient was increased by 20%, the battery life was increased by 10%, the comprehensive working condition of CLTC reached 717km, and the battery system passed more than 30 rigorous tests.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image014

　　The zero-run C01 is also equipped with the industry’s first oil-cooled electric drive with variable structure, with the highest speed of 16000rpm, comprehensive efficiency of 88.5%, weight of 85kg, power of 200kW, peak torque of 300 N m-500 N m, design life of more than 1 million kilometers, and leading the industry in efficiency, power density, quietness and reliability. The zero-run C01 adopts a rear-drive structure, a front double wishbone, a rear five-bar luxury car suspension, a four-wheel drive high-performance version of 20-inch large-size wheels, and a high-rigidity lightweight body brought by CTC, which makes the vehicle’s handling and driving feel comparable to that of a luxury car.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image015

　　Zero-run C01 intelligent cockpit has a number of industry-first black technologies, such as an 8155 chip to achieve three-screen linkage; Face ID face recognition startup technology; For the first time, it is equipped with an Android virtual machine with a popular application compatibility rate of over 99%, and an OPPO smart car link. Apple users can also realize smart car control through iWatch. Zero-run C01 comes standard with Leapmotor Pilot intelligent driving assistance system, AR real-life navigation, APA intelligent parking system and NAP intelligent navigation assistance system matching high-precision maps.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image016

　　Oversized rear legroom, 496L trunk space, full leather wrapped door inner panel, NAPPA leather steering wheel, high-grade suede ceiling as standard, optional NAPPA leather seat and rear electric boss position, all touching places are luxurious.

　　Thanks to the price close to the people and many bright spots, Zero Run C01 has gained huge orders and gradually improved brand recognition, which is expected to become the explosion of new energy cars.

　　Guangzhou Automobile Chuanqi Shadow Cool — — fall in love at first sight

　　Shenzhen has always been the focus of Chuanqi’s strategic layout, which is also the reason why Yingku chose Guangdong-Hong Kong-Macao Greater Bay Area Auto Show as the first regional appearance.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image017

　　As the first shadow generation SUV product of Guangzhou Automobile Chuanqi GPMA platform, Shadow Cool has an overall body length of 4680mm, a car width of 1901mm, a height of 1670mm and a wheelbase of 2,750 mm. Its appearance continues the bold design style of Shadow Leopard, and it looks bright. The front face presents a V-shaped gradually-opened array, the grille is designed with a lean V-shaped array, and the "Eye of Revelation" headlight is composed of ultra-narrow units with a vertical X-shape.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image018

　　What’s cool and eye-catching is the design of the energy storage reel in the interior. Through the intelligent car screen, rotary tuyere, intelligent temperature control knob and tunnel atmosphere light, the 14.6-inch central control screen is like a slowly unfolding picture of science and technology, showing the perfect combination of future science and technology and oriental philosophy. Jingcui electronic gear shifting, pilot seat, paddle lock and other designs are also very clever. Through the dynamic C-pillar engineering design, Yingku has a huge luggage space with an actual loading volume of 420L, which is very practical.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image019

　　In terms of power, Yingku will be equipped with GAC’s Julang hybrid GMC 2.0 system, and the maximum thermal efficiency of 2.0ATK engine is 42.1%, providing stronger power and fuel economy. GMC electromechanical coupling system is the first integrated dual-motor multi-gear DHT, which realizes multi-gear multi-mode drive and large torque output. The thermal efficiency utilization rate is over 95.5% under WLTC working conditions. Based on the actual use scenario, GMC electromechanical coupling system adjusts the working mode and energy flow distribution state, bringing a "high-quality, low fuel consumption, strong power, quieter and super smooth" driving experience and making consumers’ car life more stress-free. The movie cool plan will be officially listed at the end of 2022.

　　Nezha S— — Extended version debut

　　Nezha Automobile’s product matrix is further enriched, and Nezha S, as a brand’s exploration of new intelligent cockpit, intelligent driving and intelligent safety technology in the future, is one of the highlights of this auto show.

　　Nezha’s S-positioned sports coupe provides two power types: extended range and pure electric. The comprehensive cruising range of the Nezha’s extended range NEDC is 1100km, and the pure electric cruising range is close to 300km, reaching the excellent level of its class. The new car will be officially launched and delivered in 2022.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image020

　　The appearance of Nezha S continues the design philosophy of Nezha automobile brand "self-reliance and presence", and adopts digital design language, fighter-like front attack curve and sharp vehicle lines to show the proper personality of sports cars.

　　In Nezha S’s embracing "smart" cockpit, there are 17.6-inch super-large suspended central control screen, 12.3-inch co-driver’s exclusive audio-visual screen, AR-HUD head-up display and 13.3-inch hidden dashboard with four-screen interaction, covering the needs of driving, car control, entertainment and other parties; The floating multi-function steering wheel enhances the digital and intelligent taste.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image021

　　Nezha S has applied Huawei MDC computing platform which can achieve high computing power of 200TOPS, equipped with TA PILOT 4.0 intelligent driving system, and adopted 2 solid-state laser radars, 11 auxiliary driving cameras (including 2 forward 8M cameras, 4 panoramic cameras and 5 panoramic cameras), 5 millimeter-wave radars, 12 ultrasonic sensors, high-precision positioning units and high-precision maps, which can realize pilot-assisted driving on high-speed and urban roads, as well as sensing units such as parking and high-precision maps.

Who is the popularity king of new energy vehicles at Guangdong-Hong Kong-Macao Greater Bay Area Auto Show? _fororder_image022

　　As a sports coupe, the configuration of Nezha S in handling performance is also remarkable. Luxurious performance sports chassis with front double wishbone suspension and rear five-bar suspension, with hardware and adjustment, can reach the elk test speed of 80 km/h. The four-wheel drive version adopts the design of front and rear dual motors, with a peak power of 340kW and an overall peak torque of 600 N m. Together with the highest aspect ratio of the same class, a low center of gravity of 450mm and a body ratio of 50:50, it can achieve an acceleration of 3.9 seconds per 100 km.

　　Nezha S is the latest masterpiece of Nezha’s automobile technical strength development, shouldering the heavy responsibility of Nezha’s automobile brand’s new and upward development, and the listing of new cars is worth looking forward to. (Text: Yang Xiaohong Figure: AITO Wenjie, BYD, Zero Run Automobile, GAC Chuanqi, Nezha Automobile)

The Kechuang 50ETF option was listed on June 5. What does the ＂three questions and three answers＂ mean to investors？ The latest interpretation of head fund managers

　　Science and technology innovation board’s first derivative will be listed soon, which is also the first on-site option variety linked to the Science and Technology Innovation 50 Index in China. Its successful listing will achieve a breakthrough of zero ETF options in the Shanghai and science and technology innovation board markets.

　　The Shanghai Stock Exchange issued a notice on "Matters Related to the Listing and Trading of Kechuang 50ETF Options on Shanghai Stock Exchange" and decided to list and trade Kechuang 50ETF Options on June 5, 2023. It is understood that the Shanghai Stock Exchange will list the corresponding Huaxia Kechuang 50ETF option contract and Yifangda Kechuang 50ETF option contract according to different contract types, expiration months and exercise prices. The expiration months of the first listed option contracts are June, July, September and December 2023. According to the price setting of science and technology innovation board stock, the price parameter of Kechuang 50ETF option is adaptively adjusted to 20%.


　　As the first financial risk management tool listed in science and technology innovation board, Kechuang 50ETF option is highly concerned by investors. What is the significance of the launch of Kechuang 50ETF option, and what does this mean for investors?Director of quantitative investment department of Huaxia Fund and fund manager of Kechuang 50ETF(588000) were awarded.It is said to the financial sector that the launch of Kechuang 50ETF option undoubtedly provides an effective risk management tool for the market, which indicates that China’s stock option market has entered a new era of registration system and entered a "fast track" development stage. The specific positive impact can be observed from the following aspects:


　　First, improving the quality of science and technology innovation board market and the pricing efficiency of science and technology innovation board spot market will help to stabilize the fluctuation of science and technology innovation board spot market.


　　Secondly, it provides effective risk management tools for science and technology innovation board investors, helps them to manage spot risks more effectively, enriches investment strategies, enhances the attractiveness of science and technology innovation board, and thus attracts more long-term capital to flow into science and technology innovation board.


　　Third, provide effective risk hedging tools for market makers in science and technology innovation board, reduce the inventory risk of market makers, give full play to the functions of market makers in science and technology innovation board, and thus improve the liquidity of science and technology innovation board.


　　For investors, winning also suggests that it is also necessary to be cautious to participate in the trading of new options.


　　Take a brief look at the two upcoming listings.Kechuang 50ETF option contract varieties：


　　The target of Huaxia Kechuang 50ETF option contract is "Huaxia SSE science and technology innovation board 50-Component Trading Open Index Securities Investment Fund", the underlying securities are abbreviated as "Kechuang 50", the securities expansion is abbreviated as "Kechuang 50ETF", the securities code is "588000", and the fund manager is Huaxia Fund Management Co., Ltd.


　　The target of E Fund’s Kechuang 50ETF option contract is "E Fund SSE science and technology innovation board 50-Component Trading Open Index Securities Investment Fund", the underlying securities are abbreviated as "science and technology innovation board 50", the securities expansion is abbreviated as "Kechuang 50ETF E Fund", the securities code is "588080", and the fund manager is E Fund Management Co., Ltd.


　　ETF option is a complex derivative product with leverage effect, and science and technology innovation board also has certain investor suitability requirements. Individual investors should be rational when they participate in the trading of 50ETF options, enhance their awareness of risk prevention, establish a correct investment concept, and make independent investment decisions prudently according to their own judgments. The emergence of Kechuang 50ETF option represents a significant improvement of science and technology innovation board’s "Strong Kechuang" characteristics.


　　Since 2019, when the CSRC issued the "Implementation Opinions on Establishing science and technology innovation board and Pilot Registration System in Shanghai Stock Exchange", the introduction of science and technology innovation board and Registration System has become a major reform action to serve scientific and technological innovation enterprises, enhance market inclusiveness and strengthen market functions. The goal of science and technology innovation board is to provide services for scientific and technological innovation enterprises that are in line with the national strategy, break through key core technologies and enterprises with high market recognition. These enterprises mainly focus on the new generation of information technology, high-end equipment, new materials, new energy, energy conservation and environmental protection, biomedicine and other high-tech industries and strategic emerging industries. The existing three options of SSE 50ETF, CSI 300ETF and CSI 500ETF are mainly focused on the main board stocks, and the newly added Kechuang 50ETF option will better cover the science and technology innovation board market.


　　The data shows that since the establishment of science and technology innovation board in 2019, by the end of April 2023, there were 519 listed companies with a total market value of 6.65 trillion yuan, and the scientific and technological innovation attribute of the sector continued to strengthen. Of course, science and technology innovation board’s high risk and high volatility also make investors face huge investment risks. In this context, the launch of Kechuang 50ETF option undoubtedly provides an effective risk management tool for the market.


　　After the launch of Kechuang 50ETF option, the ETF option market will form a comprehensive coverage of risk characteristics such as blue chip, small and medium-sized market value and entrepreneurial innovation, and further improve the domestic on-site option product system. Investors can use ETF option tools to build refined risk management strategies such as index income enhancement and tail risk protection. Kechuang 50ETF option will fit different investors’ income expectations and risk preferences and match diversified wealth management needs. At the same time, investors also need to pay attention to the risk of option investment, which requires certain professional knowledge and risk management ability. Only in this way can investors make full use of Kechuang 50ETF options, achieve investment objectives and promote the sustainable development of science and technology innovation board.


　　According to Rong Rong, Kechuang 50ETF(588000) is the largest and most liquid index product tracking science and technology innovation board on the market at present, with the scale exceeding 65 billion yuan by the end of May. Since listing, the band features are obvious, which is in line with the characteristics of high flexibility and high fluctuation of scientific and technological innovation enterprises. It is more suitable for investors with certain investment experience to operate the band in the secondary market, and can also be used as a medium-and long-term fixed investment variety off-site.


　　Q&A


　　What is the Kechuang 50ETF option?


　　The Science and Technology Innovation 50ETF option of Shanghai Stock Exchange is a financial derivative launched by Shanghai Stock Exchange, which aims to provide options trading services for technological innovation 50ETF.


　　Kechuang 50ETF Index is a portfolio of listed companies in science and technology innovation board market, and the top 50 technological innovation companies listed in science and technology innovation board market in China constitute this portfolio. Kechuang 50ETF option is an option contract, which allows the holder to buy or sell shares of Kechuang 50ETF at a certain price on the option exercise date.


　　The trading unit of Kechuang 50ETF option is 100 shares, and the minimum change unit of option contract is 0.001 yuan. Option contract type: European option. European options can only be exercised on the expiration date, while American options can be exercised before or on the expiration date.


　　What are the top ten constituents of science and technology innovation board 50-component index?


　　SMIC, Jinshan Office, Zhongwei Company, Trina Solar, Lanqi Technology, Cambrian, Central Control Technology, Voice Holdings, China Resources Micro, and Western Superconductor. The proportion of the top ten is relatively average, and the main industries are manufacturing, information transmission, software and information technology services.


　　What are the advantages and disadvantages of Kechuang 50ETF option?


　　1. Don’t worry about selling your stocks too early or too late.


　　To provide insurance for the underlying assets held by investors, when they hold spot stocks, they have already made book profits, but they are not optimistic about the market outlook at first. When they want to avoid the risk of loss caused by falling stock prices, they can buy put options as insurance without worrying about selling their spot stocks too early or too late.


　　The royalties paid by investors are equivalent to the premiums paid. By the same token, when we are uncertain about the market trend, we can buy call (call) options first to avoid the risk of stepping on the air, which is equivalent to protecting the cash in hand.


　　2. Reduce the cost of stock purchase.


　　We can sell put (put) options with lower exercise price and lock in a lower purchase price for the stock (that is, the exercise price is equal to or close to the price of the stock we want to buy). If the stock price is above the exercise price at the expiration date, the option will generally not be exercised, and we can earn the royalties from selling the option. If the stock price is lower than the exercise price on the expiration date and the option is exercised, we can buy the specified stock at the exercise price originally locked, and the actual cost is reduced due to the income from royalties.


　　3. Options can effectively master risk control.


　　The nonlinear characteristics of option risk-return theoretically ensure that the income of buying options is infinite but the risk is relatively limited. Although the winning rate of the buyer who makes options is low, it is also an indisputable fact that each loss is limited to the option fee.


　　4. Options can increase the potential income.


　　When doing fund management, we usually set positions based on losses. If the unit risk is relatively large, our positions will be reduced accordingly, which will reduce our potential income space. If we use options to realize this strategy, because the maximum loss is limited to the option fee, the positions can be opened more fully accordingly, and the potential income will be larger.


　　Advantages of kechuang 50ETF option trading:


　　1. Unique profit and loss structure Compared with investment tools such as stocks and futures, options are different in their nonlinear profit and loss structure.


　　For the long position of futures, the loss of the position will increase by one yuan every time the price rises by one yuan and the price falls by one yuan. For short positions in futures, the opposite is true.


　　2. Shortcomings and risks of option trading: In option trading, the rights and obligations of buyers and sellers are different, which makes buyers and sellers face different risk situations.


　　For option traders, both the buyer and the seller are faced with the risk of adverse changes in royalties. This is the same as futures, that is, within the scope of royalties, if you buy low but sell high, you can make a profit by closing your position. On the contrary, it is a loss.

Strong stocks, Huawei’s automobile chain rose against the trend! The company rose 161% in the past 33 trading days, and the number of new models exceeded expectations. Huawei was deeply involved in th

　　On October 18th, the three major indexes of A shares fell collectively.Down 0.8%,It fell by 1.24%.Down 1.2%.

　　From the plate,The industrial chain has risen against the market. Wind data shows that the index rose by 1.29%,、、、Daily limit,、、、Up more than 4%,、Wait for multiple shares to follow up.

　　For the automotive sector,Dongguanpoint out, the new force car companies headed byOrders grew rapidly during the National Day holiday, and the market fever is expected to continue., or it will drive the automobile consumption at the end of the year to consolidate the realization of the steady growth goal of the automobile industry throughout the year.

　　Huawei automobile industry chainAmong the stocks, these twoCar companies have seen a large increase recently. At the same time, the landing of new products is expected to bring a new round of volume cycle:

  • In the past 33 trading days, it rose by 161%, and the number of new models of the company exceeded expectations. The model platform, intelligent cockpit and intelligent driving flagship with Huawei’s deep participation may be listed in December, and it is expected to start a new round of loading cycle under the catalysis of channels and products.

  • In the past five days, the cumulative increase of the company has exceeded 21%, and the transformation is getting better and better. In September, the automobile sales volume improved to a great extent, the export momentum was steady, and the overseas strategic development was accelerated. The continuous new car cycle is expected to promote the company’s sales andImprove.

　　1、（601127.SH）

　　(1) Recent market conditions

　　On October 18, A shares closed.（601127.SH）The daily limit is 85.91 yuan. The turnover on that day exceeded 9.8 billion yuan, ranking first in A shares. Since August 25th, the stock has soared.As of the close of 18th, the stock rose as high as 161.20%..

　　According to the company official website, Sailis is a technology-based manufacturing enterprise with automobile as its core business, and its business involves new energy vehicles and core three power plants (, electric drive, electronic control), research and development, manufacturing, sales and service of traditional automobile and core component assemblies.

　　thinkThe company and Huawei have deep cooperation in the intelligent selection mode to build a brand in the world, and it is expected to start a new round of volume cycle under the multi-point catalysis of channels and products.

　　(2) investment points (、(Hong Kong), etc.)

　　(1) The number of new M7 orders in the world exceeded expectations.

　　A few days ago, ask the world, from September 12th to October 6th,The new M7 in Wenjie will exceed 50,000 sets.On October 6, the single-day big decision exceeded 7,000 vehicles.Set another one-day record.

　　From the functional point of view, M7 is equipped with HarmonyOS Intelligent Cockpit 3.0 system, which has massive applications, seamless switching of mobile phones to cars, ecological sharing and voice interactive upgrade experience. In addition, Wenjie M7 is equipped with Huawei ADS Advanced Intelligent Driving 2.0, which is infinitely close to L3 intelligent driving experience.

　　(Hong Kong) thinksHarmonyOS’s increasingly perfect ecology has gradually reflected the promotion of cross-border orders.It is expected to drive the sales volume of the industry to bottom out.. With the strong R&D support of Huawei,The safety and practicability of assisted driving technology will quickly enter the first echelon in China.Regional coverage and vehicle application are expected to continue to develop.

　　② The M9 is expected to be listed in December.

　　In order to seize the "Golden September and Silver 10" consumption peak season, the pace of major brands announcing the launch of new cars has obviously accelerated.According to the 375th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology, M9 and M9EV are listed..

　　The new car is based on the newly built D-class.The SUV platform will be equipped with all-aluminum chassis, intelligent cockpit, intelligent driving, Huawei megapixel smart headlights and Huawei A.UD, Huawei AI big model, etc.

　　The pre-sale price range of AITO bound M9 is 500,000-600,000 yuan, which is compared with the standard Mercedes-Benz GLS and the ideal L9.It is expected to be officially listed in December 2023..

(Source: Ministry of Industry and Information Technology website)

　　point outThe M9 represents a new round of cooperation between Huawei and Celeste in car selection business (China is the first deeply involved vehicle platform, intelligent cockpit and intelligent driving flagship configuration).It is expected to continue to enhance the brand power of AITO..

　　③ Binding Huawei+independent breakthrough and waiting for the transformation effect.

　　1) Cooperation.：

  • In order to further improve the management efficiency/decision-making response speed, in July 2023, the company and Huawei set up the "AITO Joint Working Group on Marketing and Service", and the cooperation will not only be limited to the front end of sales, but also open to the after-sales to achieve end-to-end closed-loop cooperation management.

  • Huawei empowers the Cyrus brand in products and channels, and the vehicles in the border area are equipped with intelligent configurations such as HarmonyOS car system and HUAWEIADS advanced intelligent driving system, and are sold by online Huawei Mall and a large number of offline stores, which has strong competitiveness.

　　2) Autonomy：

  • Focusing on system architecture construction, the company has built a number of key platforms, such as Rubik’s Cube Platform and Cloud Sea Architecture. In the first half of 2023, the company added 315 authorized patents and 1,058 new patent applications.

  • estimateIn 2023, Sellers sold 85,000 vehicles, up 6% year-on-year, among which the sales of M5 and M7 models were 45,000 and 40,000; In 2024, Sailis sold 255,000 vehicles, up 200% year-on-year, among which the sales of M5, M7 and M9 vehicles were 7.5, 11 and 70,000 vehicles.

　　：

　　point outThe Celestial brand that the company cooperated with Huawei has won strong market response and good product reputation.With the introduction of new M7 and M9, the sales of new energy vehicles are expected to be greatly improved.. It is estimated that the company’s revenue will increase by -20%, 233.1% and 30.5% from 2023 to 2025. GuimuIt is estimated that it will turn losses into profits in 2025.

(Source:)

　　At the same time, Cinda also suggested the following risks: car sales are less than expected, competition in the auto industry is intensifying, raw material prices fluctuate, and the launch progress of new models is less than expected.

　　2、（601633.SH）

　　(1) Recent market conditions

　　On October 18th, A shares closed up 3.72% to 30.98 yuan.The company’s share price rose for five consecutive days (October 12-October 18), with a cumulative increase of 21.11%..

　　Official website shows that the company’s business includes automobile and parts design, research and development, production, sales and service, and it owns Haval, Wei Brand, Euler, Tank and Great Wall pickup truck.

　　Recently,Release September production and sales express. The announcement shows thatIn September, the company sold a total of 121,632 vehicles, an increase of 29.89% over the same period last year; The output was 137,870 vehicles, an increase of 33.49% over the same period last year..

　　thinkThe company’s car sales in September improved to a great extent. Considering the bright performance of some new cars on sale,Looking forward to the continuous heavy volume in October..

　　expressIn the short and medium term, the company is determined to transform new energy.The continuous new car cycle is expected to promote the company’s sales and performance improvement.In the long run, the company’s four expansion strategies open up the long-term growth space of sales volume, and intelligent transformation opens up the profit space of the whole industry chain.

　　(2) Investment Points (,)

　　① New energy transformation is getting better and better.

　　In July 2020, the company proposed to transform into a global technology travel company. By the end of 2022, four business segments were formed, namely, Euler+Salon, Tank+Weipai, Haval and Great Wall pickup truck. The development strategy of hybrid, pure electricity and hydrogen energy in parallel has been established, and the whole industrial chain layout has been carried out in the fields of intelligent driving, intelligent cockpit and intelligent chassis.

　　Recently, President Feng Mu said in an interview during the Chengdu International Auto Show,It took the company three years to complete the electric transformation, and it will take another 2-3 years to complete the intelligent transformation..

　　According to the company’s production and sales data in September,Type-B sales continued to increase.In September, it sold 21,900 vehicles, a year-on-year increase of 111.23%. In the third quarter of this year, the company sold 77,121 vehicles, a year-on-year surge of 131.41%, and the company’s intelligent new energy achievements appeared.

　　Currently,Many new products of the company are ready to go.The focus is on inserting the mixed track, and the new car is clearly positioned. It is estimated that more than 10 intelligent new energy products will be launched in 2023. Many new energy vehicles such as Haval brand second-generation big dog, Xiaolong series, Raptor and H5, WEY brand Blue Mountain, Gaoshan, tank brand 300PHEV/500PHEV/400/700, and Euler and Salon brands are expected to make important contributions in the future.

　　② The export momentum is steady, and the overseas strategic development is accelerated.

　　According to the production and sales express in September, the company exported 30,018 vehicles in September, up 4.56% year-on-year, accounting for 24.7% of the group’s sales, and the export volume exceeded 30,000 vehicles for two consecutive months. From January to September, Great Wall Motor sold a total of 211,696 vehicles overseas, up +89.45% year-on-year.The company’s overseas export momentum is steady.. In the first three quarters, Great Wall Motor’s overseas sales accounted for 23.63%, 24.04% and 25.45%,In a sustained growth trend..

　　The company’s global layout is leading, with differentiated layout in Europe, South Asia, ASEAN, Latin America and other markets, and the pace of independent brands going out to sea is accelerated in an all-round way.Specifically:

  • Haval H6, Haval JOLION, Haval Big Dog, Euler Good Cat, Tank 300, Great Wall Gun and other models have been listed in Cambodia, Vietnam, Brazil and other places, helping global sales to continue to climb.

  • The star single product tank 500 has been listed in the United Arab Emirates, Saudi Arabia, Oman, Bahrain and other places, and continues to explore the Middle East market.

  • The company formally signed a strategic cooperation agreement with ADM automobile factory of Uzbekistan automobile group on Uzbekistan market development cooperation, and a Great Wall strategy is accelerating.

　　Performance forecast:

　　Maintain the profit forecast, which is expected to be realized in 2023-2025.They were 1,742.30, 2,123.43 and 251.313 billion yuan respectively, up by 26.86%, 21.88% and 18.35% year-on-year, and the net profit attributable to the mother was 66.06, 87.12 and 11.210 billion yuan, up by -20.08%, 31.88% and 28.67.

(Source: Founder)

　　At the same time, Founder Securities also suggested the following risks: the sales of new energy vehicles were less than expected; The launch of new models is less than expected; Gross profit is damaged under the price war; Car exports fell short of expectations.

　　(The content of this article from licensed securities institutions does not constitute any investment advice, nor does it represent the platform’s point of view. Investors are requested to make independent judgments and decisions. )

The family is the only one! Di Renjie’s Dragon King earned 400 million yuan in 8 days.

　　Compared with last year’s "Five-nation melee", 13 films participated in this year’s National Day holiday, among which not only four Chinese 3D films, Di Renjie’s Dragon King, Escape from Life 3D, White Fox and Magic, were released one after another, but also a number of small and medium-sized 2D films fought fiercely. The Lone Ranger starring Johnny Depp also got on the last bus of the National Day holiday yesterday.

Wandering stars
Young Detective Dee: Rise of the Sea Dragon

　　According to the latest data released by the ticket bar today, Tsui Hark’s new costume suspense film "The Dragon King, the God of Di Renjie" has been popular at the box office since it was painted on September 28, and the cumulative box office has reached nearly 400 million in the eight days since its release. It is reported that the box office of "Di Renjie" broke through 400 million in six days, which is second only to "Demon Journey to the West" and "The Great Embarrassment of People on the Road", which is roughly in sync with the speed of "Painted Skin 2" breaking through 400 million in eight days, accounting for more than 70% of the total box office in the same period, and also topped the overseas market except North America, becoming the most popular movie in the National Day of the Mainland.

　　In addition, in the fierce competition of National Day, Escape from Life 3D accumulated 77.7 million, Speed Snail accumulated 99 million, Magic accumulated 24.6 million and White Fox accumulated 25 million. The first day of the "Lone Ranger" released yesterday was 20 million.

The screening of "Di Renjie" is far ahead, and "Escape from Birth" is greatly influenced by "Lone Ranger".

　　Throughout the National Day period, the screening of The Dragon King, the God of Di Renjie, was far ahead, occupying about 30% of the national screening space. At the same time, the film performed strongly, which enabled the film market in the National Day file in 2013 to find a supporting point and the market to operate at a high level. Even in the face of competition for new films, the screening was almost unaffected, and the IMAX screen screening continued to focus on Di Renjie.

Wandering stars

"The Lone Ranger" joined the war in the middle, squeezing the living space of other films again.

　　With a good reputation, The Escape from Life 3D directed by the Peng brothers was always the second runner-up with ultra-low decline before the release of The Lone Ranger. However, after the Lonely Ranger, which was painted in the middle of the National Day file, entered the war on October 5, the proportion of national screening on the first day was 18.42%, which directly led to a sharp drop in the screening of Escape from Life 3D, and I am afraid that it will become a passing line if it exceeds 100 million yuan. At the same time, the affected screening of "Psychological Warfare" also dropped by half, while the animated film "Speed Snail" was very resilient and the screening remained firm.

In 2013, the box office of the National Day file far exceeded last year’s Golden Week, and the total capacity will exceed 600 million.

　　After the overall box office downturn in September, The Dragon King, the God of Di Renjie, made the market warm up from a fatal low of 20 million per day to a high of over 100 million. However, judging from the daily box office, although "The Lone Ranger" was added halfway, it was more to dilute the market of films such as "The Dragon King of Di Renjie" and "Escape from Life 3D" than to add help to the market.

　　According to the market rules, the box office of the National Day movie market will gradually decrease every day. But despite this, in the case of the remaining two days, this year’s National Day box office has far exceeded last year. Especially, driven by Di Renjie, this year’s National Day box office averaged about 80 million yuan per day, and it is estimated that the final capacity of the whole Golden Week will reach more than 600 million yuan, among which the Dragon King, the God of Di Renjie, will occupy the majority.

Wandering stars
Xu Laoguai fought "Di Renjie" after "Flying to Heaven"

Why is the per capita usage time in Aauto Quicker still rising？ Maybe it has something to do with the short play you are chasing and the Olympics.

Author | Before going to dinner

On August 25th, Aauto Quicker released Q2 financial report, with revenue of 19.138 billion yuan in the second quarter, up 48.8% year-on-year. After the continuous optimization of revenue structure, online marketing services accounted for 52.1%, live broadcast revenue accounted for 37.6%, other services (including e-commerce) revenue accounted for 10.3%, and the average daily usage time of daily users increased by 25.2% year-on-year.

Compared with these conventional data dimensions, we are more concerned about the new changes mentioned in the financial report.For example, the short play business was mentioned for the first time in the financial report. By the end of June this year, there were more than 800 series short plays in Aauto Quicker, and 40 of them were exclusive short plays hatched by Aauto Quicker Xingmang Project.

Of course, the short play is only a part of Aauto Quicker’s content. In recent one or two years, Aauto Quicker has been emphasizing the content strategy to improve user activity and participation. When the growth trend of UGC and PUGC is gradually stabilized, PGC will inevitably be put on the agenda.

On the PGC content side, in addition to the copyright of short plays and various Olympic events, Aauto Quicker has gradually made efforts to produce high-quality and serialized self-made content.On Entertainment Capital (ID: Yulezibenlun)It is learned exclusively that Aauto Quicker will launch a number of self-made variety shows intensively in the near future, covering pan-knowledge talk shows, love variety shows, food and entertainment, etc.

Aauto Quicker’s continuous expansion in content has been affirmed by Su Hua, CEO of Aauto Quicker.

He said in the second quarter earnings conference call that there are several reasons for the growth of Q2 earnings. First, the investment in technology has improved the user’s consumption experience. Secondly, a lot of content upgrades have been made, and short plays, sports, hot spots and other categories are outstanding; Thirdly, it also explores the videoization of user consumption scenes, for example, expanding the content supply of beauty, technology, finance, real estate and other categories, which realize the efficient link between people and services and bring new user value and commercial value.

The commercial value brought by content more reflects the linkage between content and e-commerce, and between content and brand marketing.

In Aauto Quicker, brands can find corresponding user groups here, ranging from dishes cleaning balls of a few cents to luxury goods and automobile categories of tens of thousands of yuan. During the June 16th this year, the Aauto Quicker E-commerce Shopping Festival also realized the whole process of the brand from planting grass and storing water in the early stage to accurately pulling weeds in the later stage.

It is worth noting that in the fourth quarter of 2020, the revenue generated by online marketing services in Aauto Quicker was 8.51 billion yuan, accounting for 47.0% of the total revenue, which exceeded the contribution of live broadcast business for the first time and became the most important source of income in Aauto Quicker. The proportion of Q2 online marketing revenue has reached 52.1%.

If content expansion was Aauto Quicker’s active choice, today, the data in Aauto Quicker’s financial report is just a natural result.

From Olympics to Short Play

Boutique content sets off Aauto Quicker’s summer growth target.

"I especially like to watch the drama filmed by Yu’ er, which is no worse than the TV series."

"Can you broadcast two episodes in two episodes? One episode is not enough."

This is the representative comment of Aauto Quicker users under the short play. In the summer of August, Aauto Quicker timely launched 50+ short dramas covering various scenes and categories, which set off the banner of consumption after the Olympic Games.

Objectively speaking, on the one hand, this action shows Aauto Quicker’s strength in developing and reserving large-scale projects, and on the other hand, it also shows the advantages of short plays’ flexibility and inclusiveness. After all, a long video platform can accommodate at most three plays competing on the same stage, while short plays mainly rely on "private domain+algorithm" for content distribution, so there is no situation that 50 plays compete for limited resources.

The increase in the scale of content will inevitably feed back consumption.According to official data, the number of people who watch short plays every day has exceeded 210 million, and the time they watch short plays exceeds 35 million hours every day, and users under 30 account for more than 50%.

Aauto Quicker solo short play.

Counting the performances of Aauto Quicker’s short plays in summer, an obvious conclusion is that Aauto Quicker’s short plays are qualified to compete with long plays in all aspects.

First of all, compared with the high cost and long production cycle of long dramas, the flexible and lightweight short drama production process is more efficient, and the plot development can be adjusted in real time according to audience feedback, ensuring that the most popular plot can be fully developed at the lowest cost.

Secondly, at the announcement level, more than 50 key works of the platform have reserved a large amount of work materials in the early stage. During the broadcast, the account corresponding to the plot will release tidbits and surrounding posters in line with the rhythm of the feature film. In addition, through the fan base of short dramas precipitated by official accounts, users’ stickiness to the drama and their trust in starring celebrities are further enhanced.

However, the IP parties in the upstream of the industrial chain have successively entered the market, which has accelerated the branding and IP development of short plays to some extent.

In October last year, Aauto Quicker and Mi Du reached an IP strategic cooperation. Recently, the officials of the two sides announced to further deepen cooperation and jointly create high-quality IP short plays. At present, there are 22 short plays adapted from the original novels of Mi Reading Platform, such as "Young Lady Becomes a Demon Again", "Flash Marriage and Lovely Wife", "Mad Princess of the Magical Doctor" and "Miss Song is Divorcing Every Day", among which many plays have exceeded 100 million.

The development trend of short drama content has brought higher user activity on the platform.

Take "Qin Ye’s Little Dumb" and "I am a group pet in the entertainment circle" as examples. The total broadcast volume of the two short plays reached 360 million and 320 million respectively, and even the broadcast volume of a single episode could exceed 100 million. Among them, the second day after the short play "Qin Ye’s Little Dumb" was launched, the number of new readers of the original works increased by 515.3%.

Just under the topic of "chasing the drama", 6,000 authors participated, and the number of topic views has exceeded 12.1 billion.

At present, Aauto Quicker’s short head plays are no less than long ones in terms of broadcast volume, topic degree and other data. Compared with the high cost and long production cycle of long dramas, the flexible and lightweight short drama production process is more efficient, and the plot development can be adjusted in real time according to audience feedback, ensuring that the most popular plot can be fully developed at the lowest cost.

"After the producer finalizes the IP, it only takes 4-6 weeks to get a miniseries online. The adaptation of the script takes the longest time, which may take three weeks; In the fourth week, choose the venue, choose the role, and prepare to serve the Tao; Take a week in the fifth week; In the sixth week, you can go online while editing. " A film and television production company revealed to Entertainment Capital.

According to this development rhythm and the logic of short play "distribution+private domain", the platform can deliver short videos that users like to watch to their hands at the first time.

Aauto Quicker’s content expanded to Zhang Zhilu.

In fact, since last year, Aauto Quicker has not been satisfied with promoting growth by sponsoring variety shows.Self-made content has been put on the agenda, and a content expansion movement centered on short plays, pan-knowledge, micro-variety and sports is being carried out in an orderly manner.

This year’s Spring Festival, supported by a strong live broadcast ecology, Aauto Quicker launched a 26-day live IP "Super Broadcast" on February 1st, bringing 300 stars and many Aauto Quicker talents to accompany users to welcome the Spring Festival.

It is not only close contact with stars and big coffees, but also a variety of program forms, covering parties, talk shows, speeches, secondary education and other fields, creating a more diverse and interesting exchange experience and effectively melting the generation gap of family topics. With the blessing of the stars, Aauto Quicker occupied a strong position in the Spring Festival scene, which subtly consolidated the audience’s cognition of Super Broadcast IP.

"The operation activities of Q1 Spring Festival have achieved quite good results, which helped us gain a large number of users and pushed up the user base of Q1." Aauto Quicker co-founder Cheng Yixiao analyzed.

In addition to the live broadcast upgrade, Aauto Quicker also expanded the self-made programs of sports, variety and other categories.After winning the copyright of the Tokyo Olympic Games in a big way, the platform launched Good Morning Lao Tie, the first year of the Olympic Games, Here comes the champion and Oh! The programs and activities, such as Champion, Aauto Quicker No.1 Scholar Olympic Answer Season, and Boasting Olympics, cover athletes’ daily training, news and information, entertainment variety, event explanation, player interaction and so on, forming a powerful Olympic content matrix.

According to the insiders, it is not difficult to find out from Aauto Quicker’s attempts in sports copyright that while investing in introducing copyright to increase the supply of content, more emphasis is placed on the possibility of "second creation" for platform users and creators.

In fact, this is not difficult to understand: on the one hand, having the right of secondary creation will further stimulate the creative desire of platform users and accumulate more content creators; On the other hand, users’ willingness to stay in the platform will naturally be stronger, which will lead to the improvement of usage time and stickiness.

It is also the top priority of the platform to rush to the pan-knowledge field.On June 24th, Aauto Quicker announced the launch of "New Knowledge Broadcasting in Aauto Quicker", which will link 100 knowledge café s, more than 100 professional organizations and over 1,000 Aauto Quicker knowledge anchors, bringing tens of thousands of live knowledge broadcasts in three months. Bring high-quality pan-knowledge content to users in a richer three-dimensional live broadcast form, and help knowledge creators realize realization on the platform, and build a closed loop of production and consumption of pan-knowledge content.

As Cheng Yixiao mentioned in the conference call yesterday, the user groups in Aauto Quicker are mostly young people, and their active data are greatly influenced by holidays. Therefore, the first and third quarters are often the DAU peak of the platform because of winter vacation and summer vacation.

In the third quarter, the year-on-year and quarter-on-quarter growth rate of DAU in Aauto Quicker continued to increase with the help of the Olympic Games and short drama summer stalls."So, we still have strong confidence in our annual growth target and the medium-term target of 400 million DAU." Cheng Yixiao said.

Brand power brought by content upgrading

From UGC to PUGC to PGC, behind the evolution of Aauto Quicker’s content ecology is the change of business format.

Aauto Quicker Q2 financial report shows that online marketing services grew strongly, with revenue increasing by 156.2% year-on-year to RMB 10 billion, accounting for 52.1% of the total revenue, which contributed more than half of the total revenue for two consecutive quarters. Among them, the income from brand advertising has maintained rapid growth, and the number of brand advertisers has increased nearly four times compared with the same period of last year.

At the same time, a major change in Aauto Quicker is that while doing effect advertising, it has begun to vigorously develop brand advertising, which will also cover more advertisers. Aauto Quicker’s online marketing business is more concerned about whether it can improve the efficiency of advertising realization.

Under this change, sports, short plays, science and technology, mother and baby, cultural tourism, food, etc. are continuously expanded horizontally in Aauto Quicker’s content market, and the content ecology is cultivated first, and then the industrial ecology is deeply cultivated and realized.

Take short plays as an example. Obviously, it can be seen in the market that the main force of content consumption groups has shifted from the post-70s and 80s to the post-90s and 00s, and users’ audio-visual content consumption preferences have gradually become fragmented and mobile, and more flexible and free short video drama-chasing mode and younger and more lively short drama content have gradually become the mainstream.

For consumers, good content is what attracts them most. Correspondingly, they want to communicate with users in a new track in an innovative way. Good content+suitable marketing scene+good brand display mode is the most concerned by the brand.

"The heat of the market can be clearly felt from the daily operation and commercialization. The most intuitive performance is that more and more customers are willing to try short plays. " Lu Jingjing, head of Aauto Quicker Magnetic Engine Entertainment Marketing Group, said.

At present, in addition to fast disappearing, the brands contacted by Lu Jingjing have been extended to first-line luxury cosmetics, famous cars, etc. The compatibility of brands and the reach of young users cannot be underestimated. Correspondingly, in terms of the demand for cooperative themes, the urban emotional category, which stood out from the past, is now developing in a hundred schools of thought: ancient styles, families, brothers and comrades-in-arms and other diverse themes have customer needs and user markets, and young people are breaking the circle in new forms.

"We will explore the videoization of more user consumption scenarios. For example, the content supply of beauty, technology, finance, real estate and other categories has been expanded. These categories have achieved efficient and long-term links between people and services, bringing new user value and commercial value. " On the earnings conference call, Aauto Quicker CEO Su Hua said.

According to the official data of Aauto Quicker, compared with 2019, in 2020, the number of people with income will increase by three times, and 80% of the vertical categories will be realized commercially. Among them, there are 5 vertical categories with income exceeding 100 million and 20 KOL vertical categories with income exceeding 10 million.

Where the traffic is, the marketing is there. The brand’s playing style in Aauto Quicker is more and more diversified, and the marketing link is greatly shortened.

This year, at the "Aauto Quicker 616 Sincere Night" event organized by Aauto Quicker E-commerce, Jiangsu Satellite TV and Zhejiang Satellite TV, Hua Xizi, as the general title, also took the form of fancy implantation and linkage communication, and the marketing effect was full.

The data shows that the first network-linked party initiated by the live broadcast e-commerce industry attracted a total of 236 million people to watch, setting a total of 43.1 billion network exposures and 300+ network hot searches, which not only comprehensively enhanced the brand influence of Huaxi Zi, but also directly helped the GMV of Huaxi Zi’s live broadcast room in Aauto Quicker to grow by more than 13 times.

Before 2019, Aauto Quicker belonged to a relatively pure content community and social platform. The platform mainly focused on both content creators and content consumers, with little business ecology. From the second half of 2019, Aauto Quicker began to introduce high-quality content creators through a series of plans to improve the content ecology.

Driven by the content, Aauto Quicker’s business model has also stepped out of the era of live reward and entered the stage of multi-head.

In fact, when the product was upgraded last year, a "two-story" theory was put forward in Aauto Quicker, that is, content and industry are connected but separated. If the extension of short video and live broadcast is too short, the content can be connected to the industry, and through the access of the industry, more creators can be driven to join the content matrix of the platform, thus becoming a growing self-circulation system.

It can be seen from this theory that Aauto Quicker’s answer is a longer-term and broader answer to the long-term growth of the platform, which is also the reason for his subsequent progress in pan-life services, short plays and sports.

For Aauto Quicker at this stage, as long as the content ecology continues to prosper and the community is active enough, its commercial exploration space is large enough.

Topic interaction:

Which short play do you like best? Come and talk to us in the comments section ~

EV Morning News ｜ Central Bank： Adjust and optimize real estate policies in a timely manner; LI has been profitable for four consecutive quarters; The pre-sale price of Zhijie S7 starts from 258,000 y

1. Central Bank: Adjust and optimize the real estate policy in a timely manner.

The central bank issued the China Regional Financial Operation Report (2023), in which it mentioned that the real estate policy should be adjusted and optimized in a timely manner to adapt to the new situation in which the relationship between supply and demand in the real estate market has undergone major changes, so as to promote the stable and healthy development of the real estate market. Give consideration to both internal and external equilibrium, maintain the basic stability of RMB exchange rate at a reasonable and balanced level, and resolutely guard against the risk of exchange rate overshoot. Promote high-level two-way financial opening, and improve the ability of economic and financial management and risk prevention and control under open conditions. (Cailian)

2. Minister of Commerce: We will continue to promote new energy vehicles to the countryside.

Wang Wentao, Minister of Commerce, said that we will continue to promote new energy vehicles to the countryside and promote automobile consumption throughout the chain. In terms of home, we will focus on three directions: green, smart and suitable for the elderly, and accelerate the release of home consumption potential. We will also promote the consumption of green smart home appliances, promote the high-quality development of the catering industry, and better meet the needs of people’s better life. (CBN)

3. The three major US stock indexes collectively closed down.

The three major indexes of U.S. stocks collectively closed down. At the close, the Dow Jones index fell by 220.33 points, the S&P 500 index fell by 34.30 points, and the Nasdaq composite index fell by 128.97 points. Tesla fell more than 5%, Weilai fell more than 5%, LI fell more than 4% and Xpeng Motors fell more than 1%. (titanium media)

4. Wealth management companies are optimistic about the prospects of the A-share market.

As of November 9, a number of equity products owned by wealth management companies such as CMB Wealth Management, Everbright Wealth Management, Ningyin Wealth Management and BlackRock Jianxin Wealth Management have disclosed their investment reports for the third quarter. The report shows that the investment fields of most equity products cover new energy, medicine, coal, banking, consumption and other sectors, and stock positions are still at a high level. A number of wealth management companies said that various positive factors in the market are gradually accumulating, and it is expected that the domestic economy will further stabilize and gradually pick up, which will drive the restoration of investor confidence and the inflow of incremental funds in the market. (Sina Finance)

5. NVIDIA will launch the latest improved AI chip for China.

On November 9th, according to relevant financial media reports, people in the industrial chain said that NVIDIA has developed the latest improved AI chips for China, including HGX H20, L20 PCle and L2 PCle. According to people familiar with the matter, the latest three chips are improved from H100. NVIDIA will announce them as soon as possible after 16th of this month, and domestic manufacturers will get the products in these days at the earliest. (First Electric)

6. Huawei released smart travel solutions.

On the evening of November 9th, Huawei released a smart travel solution. Yu Chengdong, chairman of BU, a Huawei smart car solution, said that Huawei smart travel solution is a strategic upgrade of Huawei’s smart car selection model, aiming to use Huawei’s smart car incremental parts products and technical solutions in the ICT field over the past 30 years and Huawei’s excellent experience in quality control, sales service and brand marketing accumulated in consumer business over the past 10 years to deeply empower partners and create a new era of smart cars. At the press conference, Yu Chengdong specifically emphasized that there are only four partners in Huawei’s smart car selection model, namely Cyrus, Chery, Jianghuai and BAIC. (Securities Times)

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7. Huawei’s Tucki AEB dispute has come to an end.

On November 9th, He Xiaopeng publicly posted in Weibo’s account, saying that he discussed the technical route with Yu Chengdong in the morning, but he did not give a conclusion, but expressed his gratitude to Yu Chengdong for his advice and generosity, feeling that "sometimes it is easier to become good friends after misunderstanding". He also said that Xpeng Motors will expand the AEB function through OTA, and then work together to lead the smart driving technology innovation and win a new era of smart electric vehicles. (First Electric)

8. The third quarterly report of Xiaomi Group will be announced soon.

Xiaomi Group will announce its third-quarter results on November 20th. Anxin International gave a forecast for the third quarter on the 7th, in which the revenue is expected to reach 69.7 billion yuan, up 3.4% from the previous month. Thanks to the end of smart phone destocking and the company’s continuous efforts to reduce costs and increase efficiency, the overall profit margin continued to maintain a high level. At the same time, they also expect the adjusted net profit of the company in the third quarter of 2023 to be 4.78 billion yuan, and the profit of the main business after excluding the cost of making cars is expected to be 6.52 billion yuan.(First Electric)

9. LI announced its financial report for the third quarter of 2023.

LI announced its financial report for the third quarter of 2023, with both quarterly delivery and financial data reaching record highs. Among them, 105,108 vehicles were delivered in the third quarter, a year-on-year increase of 296.3%. The strong market demand boosted the revenue growth, and the quarterly revenue was 34.68 billion yuan, a year-on-year increase of 271.2%. In the same period, the operating profit and net profit were 2.34 billion yuan and 2.81 billion yuan respectively, achieving four consecutive quarters of profit. (First Electric)

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10. Weilaizi brand Alps has started to lay off employees.

Exposing the brand-new Alps of Weilai Automobile is no longer an independent project, and personnel will be assigned to various departments of Weilai, and some positions will be cut accordingly. At present, it is not known whether the Alpine team will return to Weilai system. Since the publication of the organizational optimization letter of Li Bin, CEO of Weilai Automobile, last Friday, Alpes has also started to lay off employees, but the overall structure has not changed much. (Interface News)

11. I plan to publicly submit an IPO application to the United States this week.

Reuters reported that two "directly informed" sources revealed that Kykrypton, a high-end electric vehicle brand owned by Geely Automobile, will disclose some details of its IPO (initial public offering) plan in new york this week. It is reported that Krypton will issue a prospectus "soon", and its shares may start trading on the stock exchange within a few weeks after the announcement. One of the sources revealed that the underwriters of Krypton will be led by Goldman Sachs and Morgan Stanley. However, Krypton, Morgan Stanley and Goldman Sachs all declined to comment on Reuters. (IT house)

12. faw liberation: In October, the total sales volume of automobiles was 22,866.

Faw liberation released the October production and sales express in the evening. In October, the total sales volume of automobiles was 22,866, and this year’s cumulative sales volume was about 209,400, up 41.70% year-on-year. (First Electric)

13. Dongfeng Motor: In October, the car sales volume was 14,014.

Dongfeng Motor announced that it sold 14,014 vehicles in October, including 3,086 new energy vehicles. This year, the cumulative automobile sales volume was 127,600, up 15.67% year-on-year; Among them, the sales volume of new energy vehicles was 24,000, a year-on-year increase of 52.81%. (First Electric)

14. Quality control executives of Tesla Digging Stellantis Group

According to foreign media reports, Tesla recruited quality control executives from Stellantis Group, mainly responsible for the product quality of its Texas super factory, which is currently responsible for the production of Cybertruck. In addition, Tesla insiders published the specific parameter information of Tesla Cybertruck on the Internet. The length, width and height of the car body are 5.66 meters, 2.02 meters and 1.79 meters respectively, the wheelbase is 3.63 meters, and the size of the carriage is 201 liters. (First Electric)

15. Huawei released the first pure electric car Zhijie S7.

The first car in Huawei’s smart car selection business, Zhijie S7, was officially released and the pre-sale was started. The pre-sale price of the new car starts from 258,000 yuan, and four models are launched, aiming at medium and large pure electric vehicles, and it is the first to be equipped with HarmonyOS HarmonyOS 4 system.(First Electric)

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16. The number of M7 customers in the world will be 87,000, and the number of M9 bookings will exceed 30,000.

On the evening of November 9th, at the release of Huawei’s smart travel solution and the pre-sale meeting of Smart Car S7, Yu Chengdong, the chairman of Huawei’s smart car solution BU, said that up to now, the cumulative delivery of the M5 has exceeded 120,000 units, the M7 has definitely broken 87,000 units, and the booking volume of the M9 has exceeded 30,000 units. "We are making every effort to increase production capacity, so I hope you will wait patiently, because the actual order volume is much higher than previously expected." (Securities Times)

17, equation Leopard Leopard 5 listed from 289,800 yuan.

Equation Leopard 5 was officially launched in Beijing. The car has been launched in three models, namely, the exploration version, the pilot version and the Yunnian version, with a price of 28.98-352,800 yuan. At the launch conference, Equation Leopard 5 announced the rights and interests of car booking at the same time: before November 30, blind users will enjoy a maximum of 14,000 yuan "Leopard Power Pioneer Ceremony" and large users will enjoy a maximum of 10,000 yuan ".

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18, Model 3/Y long battery life version price increase

On November 9, Tesla officially announced that from now on, the price of Model 3/Y long battery life version was officially raised. The Model 3 long-life version has a price increase of 1,500 yuan and a price of 297,400; The price of Model Y’s long battery life increased by 2,500 yuan, and the price exceeded 300,000 yuan, reaching 302,400 yuan. (First Electric)

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19. Mercedes-Benz BMW announced the new car lineup of Guangzhou Auto Show.

The Guangzhou Auto Show will kick off on November 17th, and five heavy-duty models, including the new Mercedes-Benz CLE coupe, the new EQA pure electric SUV and the new EQB pure electric SUV, will usher in the first show of China. A new generation of Mercedes-Benz GLS SUV, Mercedes -AMG’s 35, 45 and 63 family high-performance models will also be officially launched.

For BMW, the new 5-Series long wheelbase model, pure electric model BMW i5, new BMW X2 and new BMW X2 M35i(M performance version) will be unveiled. (First Electric)

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20. The details of tank 700Hi4T are exposed.

The exposure map shows that this is a special version of the car, which is expected to be equipped with wide-body wheel eyebrows, front and rear spoilers, gold decoration and other configurations, adding a sporty atmosphere to the whole car. It is reported that the new car will be officially released at the Guangzhou Auto Show. The car will be equipped with a plug-in hybrid system consisting of a 3.0T+ motor.(First Electric)

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21. Jetway released the official map of Shanhai L9 inside and outside.

Jietu officially released the official map of Shanhai L9, and the new car is positioned as a medium-sized 7-seat plug-in SUV aimed at home users. "Shanhai" is a brand-new hybrid product sequence under the Jietu brand, which will be listed on November 14th. The new car will be equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor. The maximum power of the engine is 115kW, and the transmission system is matched with a 3-speed DHT gearbox.(First Electric)

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22. Yuanhang Y6 officially went offline.

Yuanhang Y6, a subsidiary of Yuanhang Automobile, officially went offline. The car is positioned in Yuanhang Y6 as an ultra-luxury D-class executive car, which will support 800V super fast charging, and the maximum cruising range under comprehensive working conditions is over 1000km. Yuanhang was officially unveiled at the Chengdu Auto Show in August, and the pre-sale price was 329,800-529,800 yuan. (First Electric)

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23. Huawei set a record for the fastest rate of Wi-Fi 7 AP.

According to Huawei’s data communication WeChat official news, facing the global market, Huawei completed the industry’s first Wi-Fi 7 AP performance test in Tolly Lab, USA. The performance of the whole machine exceeded 13Gbps, and the peak performance of a single terminal exceeded 4.33Gbps. This data subverts all historical Wi-Fi performance test results, refreshing the fastest rate record, which is the fastest in the world!(First Electric)

24. Scientists of HKU develop quasi-solid magnesium ion batteries.

Recently, a research team in department of mechanical engineering of the University of Hong Kong designed a quasi-solid magnesium ion battery with a voltage platform of 2.4V and an energy density of 264Wh/kg, which surpassed the performance of the current magnesium ion battery and almost matched the performance of the lithium ion battery. The research team found that the quasi-solid magnesium ion battery can maintain 90% capacity after 900 cycles even under extreme conditions of below zero (-22 C). (First Electric)

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This small town in online celebrity has brought new ideas on the road to poverty alleviation in Guizhou.

　　On July 2nd, the second anniversary of the opening of Wanda Town in Danzhai, Guizhou Province. The picture shows Dong compatriots singing Dong songs for tourists in this town. Xinhua News Agency reporter Ou Dongyu photo

　　July 2nd is the 2nd anniversary of the official opening of Wanda Town in Danzhai, Guizhou. In the past two years, this town has received more than 11.5 million tourists, which has driven more than 700 poor households to find jobs. Relying on this small town in online celebrity, Wang Jianlin, the chairman of Wanda Group, has also achieved his own "small goal" in Guizhou: to make a profound change in the face of Danzhai, a national poverty-stricken county, and to get rid of poverty two years ahead of schedule.

　　Danzhai Wanda Town is the core industrial project of precision poverty alleviation in Danzhaibao County, Wanda. The data shows that over the past four years, Wanda has donated a total of 2.1 billion yuan in Danzhai, creating a tax revenue of 270 million yuan together with the local area, driving the GDP growth of Danzhai County by 1.2 percentage points every year. 56,500 poor people in the county have been lifted out of poverty, and the incidence of poverty has dropped to 1.63%. In April this year, the Guizhou Provincial People’s Government officially approved Danzhai County to withdraw from poverty-stricken counties.

　　At the on-site promotion meeting of social poverty alleviation innovation work held on the same day, China Academy of Social Sciences released the evaluation report of innovative poverty alleviation projects in Danzhai, and thought that the local poverty alleviation model of "enterprises covering counties and getting rid of poverty as a whole" was reproducible.

　　Enterprise Baoxian strives to benefit more than 90% of poor households.

　　In 2014, the State Council issued a notice to further mobilize all social forces to participate in poverty alleviation and development, advocate private enterprises to help the poor and deepen the designated poverty alleviation work.

　　In September of that year, Wanda Group decided to participate in poverty alleviation in Guizhou Province, and conducted a week-long investigation with the State Council Poverty Alleviation Office and Guizhou Province. According to the three criteria of "national poverty-stricken counties", "remote mountainous areas" and "ethnic minority areas", it finally chose Danzhai County in Qiandongnan Prefecture as Wanda’s assistance target.

　　Danzhai, located in southeastern Guizhou, is a national key poverty alleviation and development county with karst mountainous areas and Miao population as the main population. As of 2013, the poverty-stricken population in Danzhai was 51,300, of which 84.78% were located in remote mountainous areas. However, even by 2015, there are still 4.93 million poor people in Guizhou Province, ranking first in the country. There are 66 poverty-stricken counties, 190 poverty-stricken townships and 9,000 poverty-stricken villages in the province, and the poverty level and the arduous task of getting rid of poverty are obvious.

　　On December 1, 2014, Wanda Group and Danzhai County signed a 1 billion yuan poverty alleviation agreement in Guiyang. Wang Jianlin put forward the model of "enterprises package counties and get rid of poverty as a whole", which was later called "the first in China", that is, contracting a county to do industrial poverty alleviation, focusing on "giving people a job to fish", and striving to benefit more than 90% of poor households, with the goal of getting rid of poverty in the county in 2018.

　　Wang Jianlin publicly stated that Wanda regards poverty alleviation as a new historical mission entrusted to enterprises in the new era and regards it as the best embodiment of corporate social responsibility.

　　Helping the poor through tourism to build a well-known town of online celebrity Wenlv.

　　Wanda transferred 151 people from all over the country to form a capable team to settle in Danzhai, responsible for helping the specific implementation of the project.

　　At the beginning, Wanda took pig raising, tea and rice as the first choice industries for poverty alleviation, and planned to build 300,000 pig farms and processing plants in Danzhai, so that poor farmers could get dividends by participating in shares for free. After national market research, especially in-depth research on several major aquaculture enterprises, Wanda’s help team found that the pork market fluctuated greatly, and it was difficult to ensure stable income for poor households to pay dividends.

　　The tea planting scale is limited, and the output can’t meet the demand. Selenium and zinc rice can’t support an industry because of too little cultivated land. After a year’s investigation and more than 70 research reports, traditional projects have been rejected by the help team one after another, and there is not much substantial progress in poverty alleviation, so that the outside world once doubted Wanda’s sincerity in helping.

　　Danzhai has beautiful scenery and rich Miao and Dong customs. Can tourism be used as a breakthrough for industrial poverty alleviation? In the face of the current situation that there are no mature tourist attractions, after repeated discussions, it is decided to build a tourist town as the leading tourist poverty alleviation in Danzhai. At the same time, Wanda’s assistance funds for Danzhai have also increased to 1.5 billion yuan.

　　Wanda Town came into being and started construction on May 1, 2016. The site is located at the core of Danzhai County, near the East Lake, covering an area of 400 mu. Now, a small town with Miao and Dong characteristics has been built in the once barren land. Drum tower, long street and suspension bridge have unique scenery, and there are all kinds of special projects such as ancient papermaking, Miao medicine, batik and bird cage. The investment of 800 million yuan is a bit "dwarfed" compared with those cultural tourism projects that cost billions and billions.

　　Peng Yao, member of the Standing Committee of Danzhai County Party Committee and Minister of Propaganda Department, said that in the two years since its operation, Wanda Town has achieved a spurt growth in tourists, with a total of more than 11 million visitors, with a maximum of 126,300 visitors per day and an average of 12,000 visitors per day, driving the county’s comprehensive tourism income of 5.52 billion yuan. In particular, through stabilizing employment, tourism consumption, and radiating rural tourism, more than 17,000 poor people have increased their income, which has effectively boosted Danzhai County’s poverty alleviation.

　　In the 2018 ranking of China’s characteristic towns, Wanda Town has sprung up suddenly, ranking second, second only to "Wuzhen", where Rene Liu has come and gone, and has become a well-known town in online celebrity.

　　There are activities every week, and there are themes every month, especially for young people, and a variety of online activities are carried out to make the town a small town in online celebrity and a holy place for punching cards; Invite a famous person from home and abroad to be the mayor of the town every week, so that they can all become the spokesmen of Danzhai, and use their personal influence to continuously promote and publicize the town. The rotating mayor has a good response around the world and won world-class creative awards such as Cannes and effie awards, which has introduced a lot of "traffic" to Wanda Town; In order to increase the time for tourists to stay in the town, the town has built a large-scale Miao song and dance show "Jinxiu Danzhai", which has been performed all the year round, and built a hot spring resort hotel. Together with the world’s top exploration companies, it has played hot springs in areas that are considered to have no hot spring mines, making the town’s off-season not light.

　　Three-dimensional assistance to "education, industry and fund"

　　Considering that getting rid of poverty is not only a time-critical task, but also a long-term mechanism. According to the characteristics of Danzhai County, Wanda has designed a long-term, medium-term and short-term poverty alleviation mechanism. Specifically, it is the "Danzhai model" that is familiar to ordinary people in Danzhai County, with poverty alleviation through tourism as the main direction and "education, industry and fund" simultaneously.

　　The short-term project is to donate 500 million yuan to establish the Danzhai Poverty Alleviation Industrial Fund, to help people with special difficulties, to help poor farmers develop their industries, and to solve the employment of poor households in public welfare posts; The medium-term project is to use the tourism industry to promote the all-round development of Danzhai and completely help the transformation and upgrading of Danzhai’s economic structure; The long-term project is to donate 300 million yuan to build Guizhou Wanda Vocational and Technical College. Wanda promises to recruit 50% graduates to work in Wanda every year, and fundamentally block poverty through education.

　　Up to now, Wanda has invested 2.1 billion yuan in Danzhai, and the results achieved are "fundamentally changing the face of Danzhai and taking off the hat two years ahead of schedule".

　　"Wanda Danzhai poverty alleviation has been highly praised and widely praised by all parties, providing a demonstration case for enterprises in China and even the world to carry out poverty alleviation work." Peng Yao spoke highly of this.

　　China Academy of Social Sciences pointed out in the evaluation report of innovative poverty alleviation projects in Danzhai that Wanda used its own resources and advantages to help the whole county in Danzhai get rid of poverty and promote the county economic development, which has high social value and public welfare. Its poverty alleviation project design is "trinity", taking short-term, medium-term and long-term considerations into account, and it is leading and forward-looking among all kinds of precision poverty alleviation projects in China, and its poverty alleviation model has strong reference value and reproducibility.

Be careful when planting teeth! The ＂collective price＂ of low-cost dental implants may be a trap.

Oral health is related to general health, and missing teeth is not a "minor problem". Dental implants, as a method of restoring missing teeth, implant artificial roots (i.e. implants) into the alveolar bone of the missing teeth through surgery, and then place artificial crowns after the bone combination is completed, so as to restore the shape and function of the missing teeth. Compared with conventional restoration methods such as fixed denture and removable denture, dental implants can achieve the restoration effect closer to natural teeth in function, structure and appearance, so they are also known as "the third pair of teeth".

With the improvement of living standards and the deepening of population aging, the demand for dental implants in China has shown a continuous double-digit high-speed growth. However, for a long time, many patients with missing teeth who are considering planting have been worried about the heavy cost burden and false publicity. Recently, the National Health Insurance Bureau issued the "Notice of the National Health Insurance Bureau on the Special Treatment of Dental Implant Medical Service Fees and Consumables Prices" (hereinafter referred to as the "Notice"), in response to people’s livelihood concerns, and carried out the special treatment of dental implant prices covering public and private medical institutions in an all-round way.

Then, where is the expensive dental implant, what are the chaos, and what homework do patients need to do before dental implant?

Dental implants are expensive. Where are they expensive?

When it comes to dental implants, many people’s first impression is "expensive". To some extent, "planting a tooth is equivalent to changing a car" is true. The high price has made many people who are missing teeth call "can’t afford to grow". So, how much does it cost to plant a tooth, and what is the composition of this cost?

The reporter consulted a private dental medical institution in Beijing. According to the staff, due to the differences in the technical process and service life of implants, the activity price of a single dental implant package they launched ranged from 5,800 yuan to 19,800 yuan. If you choose imported high-end brand implants, it usually costs 15,000 yuan to 20,000 yuan to plant a tooth.

After careful study, the cost of dental implant generally includes the cost of consumables (including implants, abutments and crowns) and the cost of medical services. "In fact, the dental implant doctor needs to make a detailed and comprehensive examination and diagnosis of the patient first, give an implant plan, and then get the corresponding price." Liuyong (pseudonym), who has worked for more than 20 years and is now the head of a private dental medical institution in Shandong, said, "The price is affected by many factors. First of all, the patient’s own situation is different, and the difficulty of planting is different; Secondly, there are many options for implants and crowns, and the prices are different; Thirdly, in terms of technical fees, there will be some differences according to the difficulty of the operation. These factors lead to a big difference in the price of planting a tooth. "

"If the patient has been missing teeth for a long time, and the alveolar bone is insufficient, the height and width are not enough, it is necessary to use bone increment techniques, such as guiding bone tissue regeneration and maxillary sinus elevation, including internal elevation and external elevation and bone grafting. These operations have relatively high technical requirements for doctors. Some patients, especially many elderly people, have systemic diseases, such as hypertension, heart disease and diabetes, which will also increase the difficulty of surgery. In addition, the implantation of anterior teeth not only requires function, but also requires certain aesthetic effects, including the aesthetic effects of soft tissue and bone tissue, and the difficulty of surgery will also increase. " Li Jiafeng, chief physician of the Department of Stomatology, Affiliated Hospital of Xuzhou Medical University, said.

According to reports, at present, public medical institutions purchase high-end brand implants from 4,000 yuan to 6,000 yuan each, and other implants from 2,000 yuan to 3,500 yuan each. There is room for high prices in the circulation process. In addition, the cost of medical services accounts for a high proportion of the overall cost of dental implants. The preliminary results of recent nationwide registration surveys show that the average cost of medical services exceeds 6,000 yuan, and the cost of some provinces and cities exceeds 9,000 yuan, which has become one of the important reasons for the high cost of dental implants.

In addition, according to Jiang Changsong, assistant dean of the National Medical Security Research Institute of Capital Medical University and director of the price recruitment office, the price of dental implants will also contain unreasonable ingredients. For example, some medical institutions, especially some private medical institutions, in addition to normal advertising, they also rob customers by giving benefits, agency fees and referral fees. As high as 1,000 yuan per case, these unreasonable costs will eventually be passed on to patients through unreasonable charges.

Low price trap needs to be vigilant.

Different from other medical services, the dental implant market is dominated by private dental medical institutions, and the service volume of private dental medical institutions accounts for more than 2/3. With the development of dental implant technology and being recognized by more and more patients, dental institutions are mixed, high-quality doctors are scarce and driven by interests, which also leads to chaos in many industries.

Ms. Wang, who lives in Guangzhou, was recently attracted by an advertisement for dental implants in the elevator car of the community. The advertisement claimed that the imported dental implant package "Love Teeth Day Activity Price" only needed 980 yuan, which made her heart beat. Is there such a good thing? Ms. Wang then came to this private dental medical institution for consultation. According to the staff, the offer is limited to the first one, only for people over 50 years old, and does not include anesthesia and other expenses. What makes Ms. Wang even more puzzled is that customers who enjoy this activity price must also sign an agreement with the dental institution on the use of portrait rights. After learning that Ms. Wang did not meet the basic requirements, the staff began to recommend other dental implant packages to her, and the price directly increased by seven or eight times.

In fact, the advertisements for dental implants flooding the major online platforms are overwhelming and varied: "group purchase price", "store celebration price" and "the lowest price in the city". With the recent focus on dental implants, the so-called "collective price" has also become the key word for many advertisers. Liuyong said: "Some low-priced dental implants promoted by medical advertisements have even dropped to ‘ Floor price ’ Even the cost of materials is not enough. Their actual purpose is to attract customers by low-cost gimmicks. Maybe three or five of the 100 plants can do this price, but most of the patients who have been fooled are still guided to do those implants with relatively normal charging prices. "

In addition to the heavy routines of low-price traps, the reporter’s investigation found that there are still many scorpions of false propaganda. For example, it is claimed that a certain top expert has been guiding the whole process for a long time, and launched the "National Dental Association Project" and "Reconstruction Action for Missing Teeth in the Province" with national and provincial titles to collect information on customers and conduct activities and publicity in the name of the Chinese Stomatological Association. Some interviewees said that they had planted a tooth in a dental clinic, and declared "lifetime warranty of implant" at that time, but it took less than a year for the crown to crack, but at this time they were told that the lifetime warranty was only for implants. Behind this "word difference" is endless buck passing. Some patients have repeatedly suffered from redness and bleeding after one year of dental implant surgery, and the clinic where the surgery was performed before has long been empty.

"The threshold is relatively low and the supervision is insufficient. Many private dental institutions lack self-discipline and standardized operation. It is indeed time for this industry to establish norms. Under false propaganda and price war, there are great hidden dangers. For patients, it may cause some irreversible or greater damage to the treatment of teeth, and the risk of implant complications in the future will be greatly improved. " Liuyong said.

What’s more, some dental clinics package young doctors into big experts, and let unqualified doctors operate their teeth. According to Yu Riyue, director of the Department of Stomatology, Beijing Shijitan Hospital affiliated to Capital Medical University, "With the growing demand for dental implants, dental medical institutions are expanding rapidly, but the gap of qualified professional doctors is still very large. Some doctors seem to have many titles or certificates, but how high the gold content of some titles and certificates is and whether they are recognized by their peers is worthy of scrutiny. "

According to Deng Liqiang, executive director of the Chinese Society of Health Law, dental implants are classified as dental restoration, which belongs to the scope of beauty, while the beauty industry is a relatively developed field of medical commercialization, with great pricing freedom. However, unequal information and decomposed charges increase the number of tricks in the charging process, and it is difficult to verify the inferior implants. Taken together, the above phenomena will make consumers lack judgment in the choice and price of dental implants, thus falling into the dental implant chaos.

"Notice" has made it clear that private medical institutions should strictly regulate their own price behavior, and should not induce fraudulent patients by false or misleading price means such as "subsidies" and "low prices". Special treatment will not only benefit patients, but also benefit the healthy development of the industry.

How to safely plant teeth

On the one hand, the demand for dental implants continues to release, on the other hand, all kinds of chaos emerge one after another. What patients are most concerned about is how the price will drop, what the level of doctors is, and whether dental implant treatment can successfully solve the problem of missing teeth.

According to the Notice, dental implants will be collected, dental crowns will be put on the net by bidding, and the price of dental implant medical services will be regulated. The whole process of regulating the price of medical services in tertiary public hospitals is 4,500 yuan for a tooth (referring to the sum of the prices of medical services such as outpatient consultation, biochemical examination and imaging examination, implant implantation and dental crown placement, excluding implants and dental crowns).

It needs to be clear that the success of dental implants involves many factors, not only related to the product quality of implants and crowns, the technical level of doctors, but also related to the original oral conditions of patients and the habit of using teeth after implantation. When choosing a medical institution for implant restoration, patients should not believe in advertisements. What is more important is to carefully examine whether it is compliant, whether the implant doctors have received standardized training, and whether the implant materials are qualified.

Dental implants must strictly abide by the relevant technical operation specifications and diagnosis and treatment guidelines, "one step can not be less." Li Jiafeng said: "Before planting teeth, preoperative evaluation must be carried out. The patient’s bone tissue, soft tissue, oral hygiene and general condition are all things that must be mastered before surgery. "

Skilled and experienced dental implant doctors are the most important factor to ensure success. Then, what are the basic requirements for the hardware conditions of clinics and the qualifications of doctors to carry out dental implant business? According to the Technical Management Standard for Dental Implantation, the consulting room for dental implant surgery should be an independent clinic. "Whether it is a public hospital or a private institution, oral operating rooms must meet national standards. The disinfection management of the consulting room used for oral implant diagnosis and treatment should be strict, and it is also necessary to have the diagnostic equipment and diagnostic ability of jaw CT images. Doctors should go through formal training, have the foundation of oral and maxillofacial surgery, master enough professional knowledge of stomatology and have certain working experience, and must practice on the model that simulates the human environment. And these are only the most basic requirements. " Li Jiafeng said.

At the same time, experts reminded that dental implant is the best way to restore missing teeth, but many patients do not understand the risks of implant and lack rational understanding of the treatment effect, and even many dentists ignore the complications of implant. The service life of dental implants is closely related to the patient’s maintenance. Lack of postoperative maintenance can also lead to complications or implant failure. Developing good oral hygiene habits and regular maintenance and follow-up visits are the prerequisites for prolonging the service life of dental implants.

In the interview, the reporter found that there are still some people who think that the lack of a tooth has little effect, and it has not been repaired in time after the tooth is missing. In this regard, Li Jiafeng emphasized: "No matter from the perspective of oral health or general health, the harm of tooth loss is actually greater than the patient’s imagination. After missing teeth, the balance of the whole oral cavity will be disturbed. If it is not repaired in time, the teeth on both sides of the missing teeth will often tilt and shift, the gap between the missing teeth will gradually narrow, the jaw teeth will elongate, the local occlusal relationship will be disordered, food impaction, caries and periodontal injury will often occur. It may also affect pronunciation, cause facial asymmetry and affect aesthetics. In addition, the chewing efficiency of teeth is reduced, which will affect digestion and absorption, thus affecting the overall health. From the point of view of restoration, after a long time, the bone will be slowly absorbed, and the difficulty of inserting teeth or planting teeth will be greatly improved. "

Of course, the main causes of tooth loss are dental caries and periodontal disease. The results of the fourth national oral health epidemiological survey show that oral diseases among adults in China are very common at present, and residents’ awareness of oral health care still needs to be improved. Although dental implants have many advantages, they are still "too late to regret" for missing teeth. It is most important to protect natural teeth, pay attention to oral health, improve oral health awareness, and do a good job in prevention and early treatment of dental diseases.

(Reporter Fan Rong)