作者： admin

　　Consumers who pay attention to protecting personal rights and interests can hardly miss the annual "Spring Festival Evening"-315 party.

　　However, from the moment the TV is turned on, the rights and interests of about 300 million consumers in the country have been infringed-dozens of seconds of on-off advertisements.

　　This is a long-standing "stubborn disease" in the smart TV industry, but there is a trend that bad money drives out good money, and manufacturers "fall" one by one. Not only on the "315" Rights Protection Day, in the past days, many consumers have continued to complain.

　　"Watching TV was originally relaxing. As a result, I watched the advertisement first, and I couldn’t turn it off. I escaped the advertisement of the mobile APP, but I couldn’t hide here. What is even more frightening is that the advertisement is getting longer and longer. At first, it takes more than ten seconds, and then it takes dozens of seconds and one minute. At this time, a sprint race may be over. "

　　On the social media platform, consumers can often see all kinds of complaints about smart TV on-off advertisements: whether it is sports fans who are anxious to watch the live broadcast of the game, children who are waiting to watch cartoons, or middle-aged and elderly users who are not familiar with the network, the bad experience that on-off advertisements can’t be skipped is a refreshing of the lower limit of endurance again and again.

　　No wonder, some people miss the old TV in the past, and they can turn it on and off with one click.

　　Smart TV, which integrates the rich content of the Internet, should not be so complicated, let alone make people wait too long.

　　It’s International Consumer Rights Day on March 15th, and the theme of this CCTV 3.15th party is "Fair, Honest and Safe Consumption", that is, fair, reasonable, equal and safe consumption. On-off advertising allows consumers to passively accept what they don’t want to see, which is contrary to fairness and integrity, and it doesn’t matter if they feel at ease.

　　On-off advertising, why become the "psoriasis" of smart TV?

　　Before the popularity of smart TV, the boot mode in our memory is very simple and rude. Pick up the remote control on the coffee table and you can boot it with one button.

　　But in the era of smart TV, after some TVs are turned on, it is not TV programs that jump out, but advertising content ranging from a few seconds to dozens of seconds. When the user just found the button to turn off the advertisement, the advertisement was finished.

　　Smart TV manufacturers have earned another advertising click fee. For the audience, the so-called intelligent technology did not bring the beautiful experience it deserved.

　　On a consumer service platform, key words such as "TV, startup advertisement" were entered, and 172 results were found.

　　Some users said that after buying the TV at first, it was a one-button switch, and there was no advertisement; After a few months, TV not only suddenly extended the on-off time, but also appeared a 15-second on-off advertisement.

　　In addition, some consumers complain that on-off advertising seems to have an extended trend. "I endured it in the first 10 seconds, but now it’s 15 seconds to 20 seconds. Every time I turn it on and off, it’s like being forced to watch an advertisement, which is getting more and more annoying."

　　In fact, before users buy smart TVs, some salespeople are reluctant to take the initiative to tell the system to pre-install information such as "on-off advertising" in order to sell products. Some manufacturers responded after receiving consumer complaints, and the on-off advertisement was pre-installed in the system and could not be cancelled.

　　Article 44 of the Advertising Law clearly states: "Publishing and sending advertisements through the Internet shall not affect users’ normal use of the Internet. Advertisements published in the form of pop-ups on Internet pages should be clearly marked with a closing sign to ensure one-click closure. "

　　But the reality is that users have searched for a long time in the system settings, but they have not found the function of closing advertisements.

　　Some consumers even said that a lot of advertising information is extremely misleading. "The information conveyed by many on-off advertisements doesn’t seem to be very reliable", which is easy to fall into the "trap" of on-off advertisements for some elderly viewers with weak awareness of prevention, who have just left the exaggerated TV shopping bombing of traditional TV.

　　The negative impact of on-off advertising can be small, but in any case, it should not be the reason for consumers to resist smart TV, nor can it become an obstacle to the orderly and healthy development of smart TV industry. The reason behind this "psoriasis", which has been repeatedly concerned by the regulatory authorities and repeatedly exposed by authoritative media, lies in the high advertising profits.

　　Manufacturers earn 2.6 billion advertising fees a year, and consumers are "bonus hunter"

　　With the rich Internet content ecology and the massive investment of technology companies, the smart TV market has maintained rapid growth.

　　At present, the number of domestic smart TV users has exceeded 300 million, and it has a tendency to continue to expand. Smart TV has long been a regular item at home.

　　In the early days when the Internet invaded traditional industries, it was often necessary to capture a large number of users through lower prices. As a result of price reduction, consumers have made a profit on the price, but relatively speaking, the profits of manufacturers have changed from thick to thin.

　　The so-called "wool is on the sheep", and the profit has become thinner. Where can we make up for it? As a result, "on-off advertising" was targeted in this way. What’s more, individual manufacturers have embedded advertisements in the dazzling TV UI interface.

　　According to statistics, the scale of domestic Internet advertising was close to 550 billion yuan last year, and system advertising, including on-off advertising, could bring 2.6 billion yuan in revenue to related manufacturers.

　　In October 2021, the "Pain Point Report of Big Screen TV" released by consumer reports showed that on-off advertising has become the "number one pain point" for consumers. Regarding the bad reviews of advertisements, consumers focus on three aspects: poor experience, long time and inability to close. Of all the domestic and foreign TV manufacturers surveyed, only Samsung, Panasonic, Sony, Glory and LG have no advertisements.

　　Then, the People’s Network Finance and Economics Research Institute released the "Research Report on On-Off Advertising of Smart TV in 2021". Relevant data also pointed out that advertising has seriously affected the consumer experience. More than 89.9% of the respondents said that their smart TVs contained "on-off advertisements", while only 10% did not.

　　86.1% of the manufacturers did not set the "one-button cancel/close button" for on-off advertising; 84.9% of the respondents only advertised the existing switch-on and switch-off when they used it, and only 9.6% of the respondents knew it before buying it.

　　It is worth mentioning that the data shows that the five most important items for respondents to choose smart TV are image quality, price, after-sales service, whether there are on-off advertisements and sound quality, accounting for 85.3%, 72.2%, 59.1%, 55.6% and 49.5% respectively. Whether there are on-off advertisements has become a very important factor for consumers to choose products.

　　This mode of making money is a "bonus hunter" from consumers, which not only damages consumers’ experience of watching TV, but also allows pervasive advertisements to break into family space.

　　Distorted profit model, while trampling on consumers’ rights and interests, does not forget to pour "cheap" dirty water on consumers. In fact, without discussing the high-priced products of Sony and other manufacturers, the price of glory smart screen without advertising is lower, and it has won many times in the objective evaluation of scientific and technological media.

　　Manufacturers can’t be "fair and upright", how can consumers "consume with peace of mind"?

　　According to the latest data released by Aoweiyun. com, in February this year, the scale of online retail sales of color TVs decreased by 17.6% year-on-year.

　　There are many reasons for the decline in smart TV sales, but the bad experience is not innocent, including on-off advertising.

　　As a product whose right to use has completely belonged to consumers, it is up to consumers to decide what to see, what to experience, and whether there can be on-off advertisements.

　　Science and technology are good, and the initial heart of TV practitioners cannot be changed.

　　The change of science and technology has produced more cool products, but the service and experience have not changed with it. When TV manufacturers only pay attention to the profit of technology and ignore the user experience, technology loses its initial intention of creating a better life.

　　Consumers will eventually vote with money, support products that pay more attention to user experience, and let good money drive out bad money.

　　On the other hand, in the domestic TV industry, we need manufacturers like Glory to dare to break the chaos in the industry and "run backwards".

　　In an exclusive interview with the people’s living room last year, Zhao Ming, CEO of Glory, said, "We are the first enterprise in China to put forward the idea of switching on and off without advertisements, and we are also one of the manufacturers that still insist on switching on and off the smart screen without advertisements. The core value of our enterprise is to take consumers as the center." Impressed many people.

　　It is not easy to insist on no-switch advertising. On-off advertising chaos has been repeatedly banned because it has indeed brought many benefits to many manufacturers. On the other hand, glory, "I will never move", from the creation of the smart screen category in 2019 to the present, I have been practicing the concept of "no advertising on and off".

　　For example, the X2 series of Glory Smart Screen released in September last year, in addition to continuing the feature of no advertisement on and off, has also performed well in terms of product strength such as sound quality, multi-screen collaboration and smart interconnection.

　　Good products can talk. At the 7th Responsible Consumption Forum, Glory Smart Screen won the "2021 Responsible Product Award" as a new product in the industry with its "customer first" values, excellent technical level and product quality.

　　The so-called responsible consumption means that consumers should make their consumption behavior have a positive impact on their future lives and adopt a "responsible" attitude in the process of consumption, so as to promote production and provide products that are more in line with the health and long-term development of the industry. Obviously, the screen of glory and wisdom can afford it.

　　As a pioneer who leads the trend of no advertising in the industry and a fellow traveler who thinks about consumers, turning on and off the glory smart screen without advertising is only the first step to be fair and upright, so that consumers can spend with peace of mind and promote the improvement of science and technology, and more TV manufacturers need to participate in it. The road ahead is long and there is a long way to go.

　　The parking problem in the hospital has been bothering many car owners who go to see a doctor. In order to find a parking space, they often spend a lot of time, which also causes traffic congestion in the area. In order to solve this dilemma, on the 16th, the traffic police department of Nanning, together with the First Affiliated Hospital of Guangxi Medical University, e-driver and other related enterprises, took the lead in piloting the "parking service" paid service in the First Affiliated Hospital of Medical University. Citizens who came to see a doctor can enjoy this service by scanning the code and placing an order. Parking service charges 39 yuan service fee every time, and the parking fee is free for the first two hours, and then charged at 2 yuan per hour. (Nanning Evening News, May 17)

　　Nowadays, there are more and more cars in the city, and it is more and more difficult to park, especially in places like hospitals. The peak hours of queuing for parking often last for several hours. The "parking service" service makes parking easy. You don’t need to find your own parking space at all, and you don’t need to waste time because of parking. You only need an APP and a WeChat applet to get it easily.

　　However, as a new business, it has both advantages and disadvantages. Although the "parking service" using the Internet is simple, many apps not only record the user’s name, gender and age, but also record various information of the user’s vehicle in detail. Once leaked, it will bring opportunities to criminals. Moreover, the situation that netizens are worried about does not rule out: what if the driver directly drives away? If there is a collision or a trivial matter, and the driver has an accident, how should the responsibility be divided?

　　These worries and concerns are not superfluous. Conflicts and disputes caused by "parking service" have occurred from time to time in some places. According to media reports, in 2017, Mr. Luo, the owner of Foshan, drove to Guangzhou Baiyun Airport. Considering that parking at the airport was relatively expensive and inconvenient, he tried to choose an "e-parking" company to let the parking driver choose the surrounding parking lot for himself. Two days later, Mr. Luo came back from a business trip. Unexpectedly, his car "ran" for 400 kilometers for no reason.

　　Although the car service originated from the Internet platform is an innovative model, it is an internal behavior of enterprises and companies. At present, there is no special relevant regulation in China, which is easy to damage the interests of consumers. Therefore, as a new thing, "parking service", both the owner and the service provider need to be cautious. For parking service companies, they should have strict driving experience and driver’s license requirements for parking drivers, and strengthen daily management and supervision. For car owners who try the "parking service" service, they must take the initiative to confirm their certificates, identities, etc. when handing over their vehicles to the parking driver.

　　More importantly, the relevant functional departments should keep pace with the times, face up to the loopholes and potential safety hazards in this emerging industry, and regulate it from the aspects of industry license, qualification examination and change filing on the basis of strengthening self-discipline of merchants. For example, businesses are required to display the driver’s license, certificate of approval and job responsibilities of parking drivers in obvious positions, and how to take responsibility after problems occur, and formulate standardized ways to manage vehicles and keys, and at the same time introduce corresponding laws and regulations for effective supervision. (Fu Biao)

Fast technology April 26 news, recently Geely Automobile officially announcedAppoint the well-known car critic "Speed Partner -Jacky" as the global ambassador of Geely Emgrand..

Other people’s ambassadors are all looking for various stars. Why does Geely let a car critic take this responsibility? -Jacky, the speed partner, also explained it in the released video, starting with his own purchase of a plug-in hybrid version of Emgrand L.

When the Emgrand L plug-in version was just launched, he bought one at his own expense, and then was impressed by its power system and chassis, and completely fell in love with this inexpensive car.He has repeatedly expressed his praise for this car on social platforms such as Weibo, and used love to generate electricity. The cumulative publicity times exceeded 110 times..

At the end of December last year, Yang Xueliang, senior vice president of Geely Holding Group, noticed this and said that he would go to Hangzhou to sign an Emgrand spokesperson.

Two days ago, after the listing of Krypton 009 Brilliant, "-Jacky" forwarded it to Weibo of Yang Xueliang, saying that he really liked this car, and proposed that the endorsement fee for Emgrand for life was a Krypton 009 Brilliant. This proposal was recognized by Yang Xueliang, and he was asked to draw up a contract to sign at the Beijing Auto Show.

As soon as the red mouth and white teeth came out, it was natural to implement them. Just taking advantage of the opportunity of the auto show, "Speed Partner -Jacky" found Yang Xueliang at the Lotus booth.The latter put his endorsement into practice and fulfilled his promise.This is the official announcement of Geely.

　　 At the beginning of the year, the glory version of BYD Qin PLUS and the glory version of destroyer 05 were sold from 79,800. At the same time, the price entered the era of "7", and it also had a higher configuration than the fuel vehicle of the same class, which truly achieved "both want and want". This is tantamount to dropping a bombshell on the automobile market in China, and it also shows that in 2024, BYD will no longer "show mercy" on fuel vehicles, and in order to speed up the conversion from oil to electricity, it will launch a "general attack" on joint-venture fuel vehicles at the beginning of the year.

　　Why BYD?

　　 In the impression of many people, new energy vehicles are more expensive than fuel vehicles of the same level, and at most they are oil level rights. But this time, BYD’s two glory models have achieved "electricity is lower than oil" and the price reduction is not reduced. Why can BYD do it?

　　 The first is the core cost advantage.

　　 In 2023, BYD sold a total of 3,024,400 vehicles, up 61.9% year-on-year, which is not only the annual sales champion of China automobile market, but also the global sales champion of new energy vehicles. The annual sales volume of more than 3 million not only set a record for China automobile, but also made BYD the first China automobile enterprise to enter the top ten in the world.

　　 Matching the sales growth, BYD’s huge R&D investment has exceeded 100 billion, with over 90,000 R&D engineers and 11 technical research institutes. At present, BYD has accumulated a huge and systematic "technical fish pond" and applied for over 6,700 patents in 2023 alone.

　　 On the surface, it is the price war of products, but in fact it is the system war of industries. The scale effect and the advantages of the whole industry chain give BYD the initiative in product pricing. Ultra-large-scale sales, combined with its own cost control ability and strong technical strength, make BYD have the ability and strength to show sincerity in the price of new cars, give more benefits to consumers, and let consumers really feel the dividend of BYD’s development.

　　Promote the popularization of new energy vehicles

　　 As a leader of new energy vehicles, BYD has been practicing its brand concept with practical actions.

　　 The launch of 79,800 glory models this time is a direct embodiment of this concept. As the first car company to achieve lower electricity than oil, plug-in hybrid is lower than the price of fuel vehicles. This has also become a watershed and milestone in the development of automobile categories, further improving the penetration rate of new energy vehicles and consolidating and strengthening the leading position of China brand in the A-class sedan market. The lower use cost, plus the exemption from licensing and reduction of purchase tax, makes fuel vehicles no longer have a price advantage in front of them. BYD’s intention is obvious, so that more and more consumers can afford new energy vehicles and are willing to buy new energy vehicles, thus promoting the popularization of new energy vehicles in the China automobile market.

　　 In the new energy vehicle market, BYD’s influence and appeal are beyond doubt. The launch of the Glory version of the vehicle further demonstrates its strong technical strength and cost control ability. In addition to allowing consumers to buy better new energy vehicles at more realistic prices, it will also promote the innovation and progress of new energy vehicle technology in China and promote the product upgrading of the whole industry.

On November 28th, 2017, Anting Shanghai International Automobile City, Automobile Innovation Port, Intelligent Networked Automobile Industry Technology Joint Innovation Center (UIC) and China Automobile Innovation Incubator Alliance (CMIA) jointly released the "Star Plan" to encourage innovation and entrepreneurship in the automobile field, aiming at supporting the demonstration and application of new technologies and models in the automobile field through the integration of resources such as policy subsidies, R&D space, test sites and commercial landing platforms. The conference was held in Shanghai Intelligent Networked Automobile Industry Demonstration Base-Automobile Innovation Port, and the first batch of candidate projects for the finalist plan were announced.

After more than ten years’ construction, Shanghai International Automobile City has built a whole automobile industry chain, including vehicle manufacturers, various parts manufacturers and scientific research forces represented by Tongji University. Under the general trend that the automobile industry is upgrading towards electrification, intelligence, internet and sharing, the development direction of the new stage of automobile city is transforming from traditional automobile research and development, manufacturing and trade to new energy and intelligent networked vehicles, and vigorously supporting the formation of innovative and entrepreneurial clusters;

In terms of new energy, since 2011, Shanghai International Automobile City has become an international demonstration city for electric vehicles. After six years of exploration, it has achieved commercial achievements such as product demonstration, data center and shared time-sharing lease of new energy vehicles.

In terms of intelligent network connection, since the Ministry of Industry and Information Technology awarded China the first pilot demonstration area of intelligent network connection vehicles in June 2015, Shanghai International Automobile City has built a closed test area, an automatic driving scene library and the first V2X test intelligent road, and established the executive body of the demonstration area-the intelligent network connection automobile industry technology joint innovation center.

In the next five years, Shanghai International Automobile City will start the fund to build the city and promote the city, integrate social capital, and invest 200 million yuan to set up special funds for the demonstration and application of new technologies and new models, and grant subsidies to 100 projects successfully selected for the "Star Plan". Projects with new technologies and new models that belong to the field of "new four modernizations" of automobiles and are in the demonstration application stage can be approved after declaration and examination, and can receive financial subsidies worth 30% of the total project investment.

In addition, the plan will also rely on the ecological environment of Shanghai International Automobile City’s global intelligent networked automobile industry highland, integrate superior resources such as office space, test sites, technical talents, and upstream and downstream cooperation platforms in the industrial chain, fully support these outstanding innovation forces and industries, and accelerate the whole process from joint research and development to commercial demonstration and promotion.

The first test of "Smart parking service" in China-it is very important to find the right scene for the commercialization of smart driving.

After the press conference, the first joint R&D achievement-China’s first "Smart parking service" project, which was jointly completed by several short-listed enterprises, was publicly displayed in Auto Innovation Port, and the on-site road test and detailed technical interpretation were carried out. The project was initiated by Auto Innovation Port and is responsible for overall coordination, bringing together leading domestic technical forces such as automobile manufacturers, technology startups and universities to complete it, which has attracted the expectation and attention of the whole industry.

"Smart parking service", simply put, is to press the parking instruction on the mobile App, and the vehicle can automatically enter the underground parking lot from the alighting area through the ground road, and find its own free parking space to park; When the owner needs to pick up the car, he will issue an instruction from the App again and pay the parking fee, and the vehicle will automatically return to the boarding area. There is no one involved in the whole process, which is a typical low-speed unmanned application scenario within a limited range. Since last year, Auto Innovation Port has been planning a one-click parking project, and has conducted joint research and development and demonstration operation of intelligent parking service with six teams from Chery New Energy, Horizon, Tongji University, Jilin University, Shanghai Yiqu and Yilian Technology, expecting to find the first commercial application scenario of intelligent driving. The first road test of the project on November 28th officially demonstrated the research and development achievements of the first phase of the Smart parking service project.

Dr. Jian Xu, Executive General Manager of Shanghai International Automobile City Development Co., Ltd. said that the Smart parking service Project has firmly grasped the pain points of users in the last mile of urban traffic, and it is a promising smart driving scene in the industry at present, because it not only solves the problem of parking difficulties for car users, saves them time, but also greatly improves the efficiency of parking lots and urban management and increases the utilization rate of parking spaces, which can be described as killing two birds with one stone. However, how to move from technology research and development to commercialization requires more participation. At present, Auto Innovation Port has been planning the second phase of the Smart parking service project. The first goal is to expand the number of participating models and vehicles by adding more cooperation with more OEMs, and propose a more general vehicle-end solution; The second is to add more field application scenarios, solidify the environmental transformation technology, and form a parking lot standard suitable for driverless parking; The third is to optimize vehicle scheduling control, improve operational efficiency through cloud platforms and big data decisions, help customers better solve parking pain points, and provide smart city solutions for cities and communities.