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　　Yesterday (4th), at the opening ceremony of a famous watch store in Beijing Contemporary Mall, brand perception ambassador Guo Fucheng came to the scene and presided over the opening. Guo Fucheng, who has transformed into a mature look, told reporters that his look is mainly prepared for the October concert, and he is more blunt. He hopes to win the movie award again with the sequel of the new film "Wind and Cloud". Of course, this time I am satisfied with the supporting actor.

　　Yesterday, he revealed to reporters that he played Bu Jingyun again in the sequel of the new film "Wind and Cloud", and played the role again in 10 years. In his words, "The experience of years has made me understand more." He stressed that Bu Jingyun 10 years ago was similar to an undead hero, who could never be beaten to death, and his feelings had no ups and downs, like a statue. But this time he will feel what is the pain in life, and how does it feel to be defeated by others.

Editor in charge: Sun Jie

Play the lute

Director and starring Liu Yifei guest show

　　　 Directed by Hong Kong young martial arts master Li Rengang, the ancient costume giant "Hongmen Banquet", which gathers many celebrities and big names, has officially opened a banquet on the 30th. The film is based on the famous "Hongmen Banquet" in history as the core of contradictions, but the director has repeatedly made a subversive adaptation of history. The film is also called by Li Rengang as the best movie he has ever made.

　　　 A few days ago, director Li Rengang and starring Liu Yifei came to the movie channel "Love Talk Movie" to tell the story behind this "unsolved case through the ages". Wang Yuechuan, a doctoral tutor of the Chinese Department of Peking University, and Qiu Xiaoyu, a beautiful woman live streaming host of China Radio International, came to "go to the banquet". This special dinner can be said to be very lively. Liu Yifei performed the "half-covered pipa" version of Yu Ji on the spot. The "shop assistant" also served hot meals and sweet wine to the guests. Everyone raised their glasses to wish the movie a big box office sale.

Alternative thinking between winning and losing

　　　 The story of the "Hongmen Banquet" was only a few hundred words recorded in the history books, but it became an unsolved mystery that people talked about for thousands of years. Liu Bang’s 100,000 men and horses competed against Xiang Yu’s 400,000 soldiers, and the disparity in strength was obvious. In the end, Xiang Yu fell short and hated Wujiang. Among them, Liu Bang and Xiang Yu’s characters and styles of action have their own distinct characteristics, but history tends to sympathize with the losers, so people always have a better impression of Xiang Yu than Liu Bang. In the movie "Hongmen Banquet", director Li Rengang used the camera to express another kind of alternative thinking between winning and losing: "Although it is a very familiar subject, the historical record is relatively simple. I have carried out artistic processing of the historical story, connecting the original suspense according to a reasonable imagination. There are also losers who do not necessarily lose everything. Winning also pays a lot of price. This is the angle from which I shot" Hongmen Banquet "."

Liu Yifei’s version of Yu Ji’s true feelings are hard to separate

　　　 Among the many characters in the film "Hongmen Banquet", Yu Ji is the only female image. Li Rengang revealed that when the actors were selected, Liu Yifei was almost unanimously cast as Yu Ji. In his opinion, Liu Yifei’s image and temperament are very consistent with Yu Ji. At the same time, Liu Yifei’s fully immersed emotions in the performance of the role can easily capture the hearts of the audience. She is very good at acting with real feelings, and finally even to the point where it is difficult to separate. The joys, sorrows and sorrows of the characters affect her, and she can render her emotions very well every day.

　　　 Liu Yifei also confessed that the Yu Ji she plays is a sincere woman. Xiang Yu is a real man with flesh and blood in the play. Liu Bang also has his own personality charm. Liu Bang has a good impression of Yu Ji, but Yu Ji has a soft spot for Xiang Yu. The feminine beauty contains a very strong personality and is a three-dimensional and vivid ancient female image. As for the director’s affirmation of her acting skills, Liu Yifei modestly expressed that she still has a lot of room to play, and she should especially thank the director for his care, especially on the set to pay special attention to protecting the emotions of the actors. At the scene of the show, Liu Yifei also picked up the pipa played by Yu Ji in the film, and with the music of "Ten Faces Ambush", Fuqin performed Yu Ji who "still hugs the pipa and half covers her face".

"Little Dragon Girl" does not play Daiyu and Baoyu

　　　 Since her debut at the age of 14, Liu Yifei has played many roles that have left a deep impression on the audience, whether it is Bai Xiuzhu in "Golden Dust Family", Wang Yuyan in ", Xiaoqian in", or Jin Yanzi in ", Song Xiaoqing in", every image has witnessed her growth. Nearly 10 years of debut experience have transformed Liu Yifei from a fresh and refined "little dragon girl" into a popular superstar. Under the shroud of halo, Liu Yifei appears very calm. In her opinion, physical hard work is not the real challenge brought to her by work. Cultivating her ability to think independently is the direction she has been working hard for all these years.

　　　 The fans at the scene expressed their admiration and encouragement for Liu Yifei, and Qiu Xiaoyu suggested: If you shoot Dream of Red Mansions again, the director must not miss Liu Yifei, she is Lin Daiyu’s best choice! Liu Yifei smiled playfully: "I don’t think I am like Lin Daiyu at all. If I had to choose, I would definitely choose to play Jia Baoyu!" This made the atmosphere of the show lively. And what surprises will Liu Yifei play Yu Ji in "Hongmen Banquet" bring to everyone this time? I hope everyone will go into the theater and experience it carefully.

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　　The death of a loved one was undoubtedly a sad thing for the relatives. The pain in his heart had not yet subsided, but at the entrance of the funeral home, he was refused by the taxi driver because he was carrying an urn. I believe that no matter who encounters such a scene, it will be difficult to suppress his anger.

　　On February 22, Miss Zhang and her family in Hangzhou encountered such a scene. The taxi driver first drove them out of the car. After arguing, he simply stopped the car on the side of the road, pulled out the key and left.

　　Passenger:

　　The driver said only the living, not the dead

　　At around 10:30 a.m. on Feb. 22, Ms. Zhang, her parents and aunt drove her grandmother, who was in her 80s, home from the Hangzhou Funeral Home, carrying her ashes. Using Didi’s taxi app, she hailed a taxi with the name "Hangzhou Funeral Home" and the destination was Jinjiang Seafood City.

　　The taxi driver called and said that he was driving a different car today, not the license plate displayed by the software. After a while, the car arrived, and it was a red one. "My mother wrapped the urn in cloth and put it in a travel bag. As soon as the driver saw it, he asked us what it was." Miss Zhang told the truth, and the driver immediately changed his attitude.

　　"Like chasing the god of plague, your attitude is very bad." Miss Zhang said, "Tell us to get off the bus immediately, I won’t take your order, you cancel the order, or call another car, or call a private car, anyway I won’t take it."

　　Miss Zhang asked, "Didn’t you refuse to take the car like this?" The driver said that his car was for business, "and he also said that I would pull the living, but not the dead." This sentence completely angered Miss Zhang’s family, and the two sides quarreled. After a dispute, Miss Zhang said, the driver simply started the car and leaned to the side of the road, unplugged the key and drove away. "He said, you are so powerful, you can drive it back by yourself, and give the car to you."

　　On the service supervision card in the car, the driver’s surname was Zhan. It was still raining lightly at the time, and an angry Miss Zhang called the transportation management’s complaint number and told them that it would take 15 working days to deal with it. She then complained to the mayor of Hangzhou at 12345. Finally, the family took the bus home.

　　The brother in question:

　　Running on the road all day, pulling urns is too taboo

　　Qian Bao reporter also contacted the party, Master Zhan. Master Zhan, a native of Quzhou, has been driving a taxi in Hangzhou for five or six years. The car has only been running for three months and is on the day shift.

　　Mr. Zhan told reporters that he did receive the order at around 10:30 a.m. on Feb. 22. "I saw something in the passenger’s hand and asked what it was. The passenger replied that it was an urn. I felt uncomfortable when I heard it, so I asked them to change the car."

　　Mr. Zhan said he had his own concerns: "We taxi drivers run on the road all day, and we pay attention to safety and prosperous business. There will always be taboos when we encounter this kind of thing. And if other passengers know that my car has pulled the urn, who will ask for my car in the future?"

　　The owner of this car, Master Tian, a native of Henan, has also driven taxis in Hangzhou for more than a decade, but this is the first time he has heard of such a thing.

　　He said that he quite understood Master Zhan. "In my hometown, the private car of the family usually helps to pick up and drop off the urn, so I’m sorry to call the car outside." However, Master Tian also said that communication and attitude are very important. "If Master Zhan could have explained patiently at that time, maybe the passengers would have accepted it."

　　Does my brother think so about this? When the reporter returned from the interview, he asked the driver who was driving by the way. The brother’s surname is Wu, but he doesn’t mind. The key, he said, is his own mentality and concept. "In our service industry, you will encounter all kinds of people and things every day. Correct your mentality and just treat it as a business, but it’s nothing."

　　Operation management:

　　Master Zhan’s behavior counts as refusing to carry and will be punished

　　So, does Master Zhan’s behavior count as rejection?

　　The Hangzhou Municipal Transportation Administration said that refusing to carry passengers is a serious illegal act, but if passengers have any of the following circumstances, taxi drivers can refuse to carry passengers or terminate service:

　　(1) illegally carrying controlled knives, firearms, and other state-regulated devices or flammable, explosive, highly toxic, radioactive, corrosive, and other items that affect public safety;

　　2. Bringing pets and other items that deface the vehicle in violation of regulations;

　　3. Intoxicated or mentally ill people are unaccompanied in a vehicle.

　　4. Require the driver to violate the provisions on taxi management, road traffic management, and public security management.

　　5. Smoking, spitting in the car, defacing the vehicle, or littering with waste.

　　And what Master Zhan encountered is not in the 5 types of situations that can be rejected. At present, the case is being processed. If the investigation is true, it will be dealt with as rejected, with a fine of 300-3000 yuan and 10 points deducted.

　　In addition, Hangzhou Yiyun, the taxi company where Mr. Zhan works, also said that it will deal with the driver’s behavior: deduct 500 yuan in liquidated damages, and suspend business for a day for criticism and education.

　　Funeral home plans to launch "spirit delivery service"

　　The funeral home has considered the fate of Ms. Zhang’s family, but it has not been realized due to limitations in terms of vehicles, personnel, and fees. The staff of the funeral home said that in the second half of this year, the museum plans to launch a "spirit delivery service" to send the ashes of the deceased to the home or cemetery according to the request of the family, which will save a lot of embarrassment and misunderstanding.

1905 movie network news On October 30, the Oriental fantasy film "Hua Qiangu", starring, starring, starring, and starring in a special friendship, released a fixed poster and exposed a set of stills of the whole lineup, officially announcing that the film will be released on January 20 next year. In this fantasy-filled poster, Hua Qiangu holds a palace bell and stands next to Shirako’s painting. In a place she can’t see, her master is watching her affectionately. The sense of fate between the two is about to emerge, which deeply interprets the love of the original novel "Peach Blossom Endless, Stay with Changjun".

Chen Turin and Li Chengbin are determined to stay for a long time, and the old friends of the six worlds gather to dream back to the past

The poster exposed by "Hua Qiangu" is composed of several main elements such as Changliu Fairyland, palace bells, and phoenixes, which are delicate and beautiful, and full of artistic conception. In the poster, Hua Qiangu, who is dressed in pink clothes, is imposing, holding up the palace bell in her hand, and there is a faint determination in her eyes, which symbolizes the turning point of her fate from being born ominous and being rejected by others to stepping into Changliu to practice immortal techniques. As the head of the immortal sect, Bai Zi’s painting is cold and dusty in white clothes, but her eyes cannot help but be biased towards the only lover. A few strokes of the fixed-file poster show the characters vividly and vividly, and at the same time fully demonstrate the taboo feeling between Hua Qiangu and Bai Zi’s painting masters and apprentices. The palace bell held by the female protagonist not only represents the embryo of the two’s emotions, but also the Easter egg specially laid by the official for the original fans, suggesting the final outcome.

In addition, "Flower Thousand Bones" also released a set of full lineup stills. In the film, the main characters such as Killing Qianmo, Sugar Treasure, Qingshui, Ni Mantian, Luohe Dong, Xia Zixun, Sheng Xiaomo, Shan Chunqiu, Falling Eleven, and Bamboo Dyeing all appeared. The old people of Changliu, Seven Kills, and Penglai reunited after eight years. Once exposed, they set off a wave of memories. Many fans expressed strong expectations and agreed to go to an eight-year appointment.

Immortals and demons deduce a love of the world Classic RemakeFans are eagerly anticipating

The movie "Hua Qiangu" is adapted from the popular novel of the same name, telling the poignant love between Hua Qiangu, played by Chen Turin, and Baizi Hua, played by Li Chengbin, the head of Changliu, who cannot escape fate and taboo. One is the immortal who bears the right path of the world’s immortals, and the other is an orphan who is born with evil and is the real body of the demon god. The two of them became masters and apprentices under the arrangement of fate, and they fell in love with each other day and night. However, they did not know that they had already been involved in a huge conspiracy. Where would the two of them go after life and death? How will the movie present this love legend that spans life and death?

As a phenomenal hit IP, "Flower Thousand Bones" was adapted into a TV series that year, and after it was broadcast, it attracted countless fans. The popularity was unparalleled, and it became an unpalatable emotion in the hearts of many audiences. Today, it is still an unsurpassed ceiling of BE aesthetics. After eight years of classic remodeling, many fans are even more excited. The popularity of the whole network of the movie remains high, and related topics are frequently searched. Adhering to the principle of great sincerity, the film was filmed in Chongzuo, Guangxi, which is beautiful and beautiful and like a wonderland. It took nearly three years to finalize the film. The film was finally officially announced and finalized, bringing infinite surprises to the fans who were eagerly anticipating it. This time, what kind of breakthroughs will the film bring to create the most unique oriental aesthetic fantasy love story?

The movie "Hua Qiangu" will be officially released on January 20 next year.

In mid-September, the first round of awards ceremony for Tencent’s "Carbon Search Project" was held in Shenzhen, Guangdong. This is the first billion-level funding plan initiated by technology companies in the field of CCUS (carbon capture, utilization and storage) in China. A total of 30 winning projects were awarded, and each project team received a bonus of 500,000 yuan. The organizing committee of Tencent’s "Carbon Search Project" will select the best from these 30 projects and continue to invest tens of millions of projects in funding.

It is understood that since the launch of the "Carbon Search Project" in March this year, it has received extensive attention and positive response from the society. These 30 teams have stood out from more than 300 applications and represent the most cutting-edge and innovative technologies in the field of CCUS nationwide and even globally, including the relatively blank DAC field in China (directly capturing carbon dioxide from the air), the world’s leading microbial gene editing technology to absorb and utilize carbon dioxide in industrial exhaust, the use of construction waste to absorb carbon dioxide to reproduce building materials, and the capture of carbon dioxide through shellfish farming.

At a time when the global climate continues to warm, CCUS is considered an essential underpinning technology for achieving carbon neutrality, but due to the cutting-edge technology and high risk, this field lacks sufficient funding and resource support. Tencent’s "Carbon Search Plan" is to fill this gap, encourage more technical teams to join, and provide support from more institutions, and ultimately help CCUS technology cross the "death valley" and achieve innovation acceleration.

The 30 teams selected this time include young teams led by the post-90s generation, as well as senior teams who have studied in this field for more than 20 years. They include China’s top universities and research institutions, including Tsinghua University, Hong Kong University of Science and Technology, Zhejiang University, Chinese Academy of Sciences, etc. There are also many "national team" players, including high-quality projects from the Ministry of Natural Resources, China Geological Survey, Huairou Laboratory and other units. As the experts of the jury said: "Since the release of the’Carbon Finding Project ‘, the social influence has been tremendous. These 30 teams represent and determine the future development of the CCUS field."

The cutting-edge innovation of technology has aroused intense discussion among the judges

"CCUS is a brand new industry at a crossroads. It didn’t exist before, but now it is developing because humanity is facing many threats from climate change," said Dawei, senior executive vice president and chief explorer of Tencent Group, in his speech. Precisely because this field is too cutting-edge and innovative, the innovative technologies that emerged this time have also triggered a lively discussion among the judges. Traditional CCUS technology captures carbon at the emission end of flue gas, which is captured in the case of carbon increase, and belongs to "low carbon" or "zero carbon", while DAC directly captures carbon from the air, which is called "negative carbon", but because the carbon content in the air is relatively low, the technology has caused intense discussion during the review.

According to Dr. Huang Xinwo, senior director of the Strategy and Development Department of Tencent Group and head of the "Carbon Search Project", the 30 projects selected this time cover 15-20 different CCUS innovation technology routes. The judges are divided into 10 groups and 4 large groups. Independent evaluation is to ensure that cutting-edge and innovative technologies are fully valued and discussed. "We don’t need certainty, we need to accept high-risk and promising technologies in order to explore opportunities for innovation," Xu Hao, vice president of sustainable social value at Tencent, introduced. " The "Carbon Search Project" has established three innovation channels, among which the "Pilot Support" track focuses on innovative technologies that are still being developed in the laboratory. Tencent will invest tens of millions of funds to help these technologies in the laboratory accelerate out of the laboratory and land in industrial scenarios.

Although the field is new, the team has begun to explore

Although the field of CCUS is still in the exploratory stage, the 30 teams have already made many initial attempts to implement the industry. For example, Zero Carbon Removal Company will use waste building materials for carbon dioxide mineralization and recycling, and eventually make new floor tiles to realize the circular economy model of "building-waste-building". It will build the first commercial project using carbon-sequestered concrete solid bricks in Hangzhou Henglong Plaza. Other existing industries have been explored, including the original technology company that has partnered with Guodian Electric Power and Sinopec Group, hoping to large-scale low-cost permanent mineralization and storage of carbon dioxide and other technologies.

Selecting these projects with potential to be implemented is the original intention of the "Carbon Hunting Project". As Wang Dawei said, the time left for global warming is very small, "which means that we have to start from scratch and achieve a considerable scale of emission reduction in a very short period of time in order to play a positive role in improving the atmospheric condition and the earth’s environment." Because of the tight time and heavy task, one of the most important criteria at the beginning of the "Carbon Hunting Project" selection is to achieve large-scale in 2030. In addition to the "Pilot Support" track, the "Start-up Incubation" track focuses on start-ups in the CCUS field. The "Carbon Search Program" will assist them in connecting with Tencent Qingteng, a platform for co-creating learning, to help start-ups achieve scale and commercialization as soon as possible.

Based on this, the evaluation committee of the "Carbon Search Project" has for the first time created a joint evaluation of academician experts, industrial partners and investment partners, representing the technical parties, application parties and commercial implementation parties in the CCUS field, including Jin Hongguang, academician of the Chinese Academy of Sciences, Yan Jinyue, academician of the European Academy of Humanities and Sciences, and relevant heads of enterprises such as Conch Group, Hegang Group, Matrix Partners, Sequoia China, etc., to ensure that the cutting-edge technologies emerging from the laboratory can be verified in the market.

These cutting-edge technologies are also crucial for industrial partners. Chen Yongbo, deputy general manager of Conch Group, said at the award ceremony: "I come from the cement industry, and cement is one of the most difficult industries in our country to reduce emissions. Without CCUS backing, it is difficult for the cement industry to achieve carbon neutrality." Tian Jinglei, chief researcher of HBIS, one of China’s largest steel companies, also said: "The steel industry consumes 8% of the world’s energy and produces carbon dioxide, which is a very important area for achieving carbon neutrality in the future. Thank you very much to Tencent for supporting us in our industrialization exploration."

The team is dedicated and firmly believes in the future of CCUS in China

The scientists in this team, whether they are post-90s or well-known scholars with more than 20 years of research experience, are full of confidence in the development of CCUS in China, and are willing to take risks and try boldly. For example, the two co-founders of Nanjing Gas Biochemistry decided to give up their stable teaching positions in key universities and start a business to develop CCUS technology; the team led by Professor Lin and Professor Chen Xi, chief scientist and founder of Climate Technology, at Columbia University is the first team in the world to propose direct air capture DAC. "CCUS has many development opportunities abroad, but I decided to do research and development in China because I believe in the cohesion of the Chinese nation and can definitely make representative work in the low-carbon field in a short period of time," Chen Xi said.

As Xu Hao pointed out, the selected team this time is very "Chinese characteristics", and many start-ups focus on the carbon dioxide utilization track. This is also the technology that China needs most at present. China has a large industrial base, and the current technology accumulation will definitely accelerate the development of this field. Professor Zhang Xiliang, director of the Institute of Energy and Environmental Economics of Tsinghua University and head of the National Carbon Market Overall Design Expert Group, is working with Tencent to provide a foundation for the development of China’s CCUS field, and promote the marketization and standardization of the CCUS field through technology measurement, reporting and verification (MRV).

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In 2021, Tencent once again upgraded its strategy and took "sustainable social value innovation" as the foundation for the company’s future business development. Carbon neutrality is an important area of sustainable social value innovation. Since the establishment of the SSV carbon neutrality laboratory, it has implemented a series of projects, including a pilot project to explore the injection of carbon dioxide aqueous solution into basalt mineralization and storage in China, a carbon Live low-carbon innovation connector for low-carbon technology enterprises, and water-saving and anti-upland rice, virtual power plants, glacier protection, marine blue carbon and other projects. Xu Hao, vice president of sustainable social value at Tencent, said that from personal dismissal to ecological co-construction, Tencent continues to pay attention to next-generation technologies. "On the road to promoting sustainable social development, carbon neutrality is not a single option. In the future, we will use our technology and innovation capabilities to co-create with multiple parties, explore sustainable solutions, and help the integrated development of social value and economic benefits. "

(Appendix: List of TOP30 winners of the "Carbon Project")

Since the COVID-19 epidemic spread across the country, Mangshi 420,000 people responded to the call, factories and enterprises stopped work and production, the catering service industry and tourist attractions closed their doors to thank customers, and taxis and online car-hailing idle parking lots. The whole city has united to defend the pure land of Mangshi. With the positive improvement of the epidemic prevention and control situation, all walks of life in the city have once again responded to the new call, resumed work and production, and opened their doors to welcome customers. This small border town, which has been quiet for more than a month, has begun to "busy" again.

According to Wang Ping, director of the office of Yunnan Mengbana West Treasure Garden Co., Ltd., since the resumption of work, Menghuan Golden Pagoda has been visited by tourists one after another. Disinfection is carried out twice a day in the scenic spot, and epidemic prevention and control knowledge and prevention and control instructions are affixed in a conspicuous place. Tourists entering and leaving must check their body temperature to ensure the safety of tourists and tourist places.

People take food as their heaven. For Mangshi people, it is a real expectation for everyone to be able to eat breakfast and snacks full of Mangshi characteristics. During the first-level emergency response to the COVID-19 epidemic in Yunnan Province, only a small number of restaurants and snack bars in Mangshi were open, and they had to take out. Although the taste is not bad, there is always a little less feeling. Since February 22, many restaurants, restaurants and snack bars in Mangshi have been open one after another, and they have provided on-site dining services, which has really relieved the cravings of many people.

Lin Fuwei, the owner of Wagangzhai Hotel, told reporters that the hotel has been open for three to four days, disinfecting once in the morning and evening, and urging chefs and staff to wear masks, wash their hands frequently for disinfection, etc., hoping that the epidemic will end soon, and everyone can take off the masks and return to the same life as before.

Restaurants, hotels, and taxis have resumed work

The hotel is a highly concentrated area, and in order to ensure the health and safety of guests, the epidemic prevention measures are also more stringent.

Li Minglian, chairperson of Jiangdong Hotel, told reporters that the hotel requires employees to fill out a health commitment letter and requires self-isolation for 14 days for employees returning from outside the state. The hotel also stocks emergency supplies such as disinfectant and masks, and also disinfects one guest at a time. Guests have arrived one after another since its opening.

Along with restaurants, hotels and hotels, there is also "Xiao Huang" – taxis and online ride-hailing. This makes the streets of Mangshi lively again.

According to Guo Jiayu, deputy manager of Mangshi Branch of Dehong Transportation Group, due to the large number of people in contact with taxis and online car-hailing, in addition to the fixed 8-hour disinfection, real-time disinfection of the vehicle touch area (armrests, seats, door handles) is also carried out at any time. In addition to the daily work of the driver to check the body temperature, the exchange shift should also be checked to ensure the safety of drivers and passengers.

Restaurants, hotels, and taxis have resumed work

The beautiful Mangshi is gradually recovering its former vitality. But the epidemic is not over yet, and the resumption of work and production cannot forget epidemic prevention and control. The general public should wear masks when entering and leaving public places, pay attention to washing hands frequently, ventilate more, and do a good job of self-protection. At the same time, they are also responsible for others.

Dark clouds can’t cover the rising sun, and epidemics can’t stop the coming of spring. I believe that in the near future, Mangshi will usher in a more beautiful and "busy" time.

On July 28, the 20th China International Digital Interactive Entertainment Exhibition (ChinaJoy) in 2023 was officially opened at the Shanghai New International Expo Center. At the CEO meeting of Perfect World the day before the opening, Dr. Xiao Hong, Vice Chairperson of Perfect World Holdings Group, CEO of Perfect World, CEO of Perfect World E-sports and platform business, and Lu Xiaoyin, co-CEO and president of Perfect World Games, shared the stage to talk about "virtual and real resonance" and discuss the value of sustainable development in the industry.

Focus on the cutting edge of technology, let AI empower digital content intelligent leap

As a leading domestic digital merchandise enterprise, Perfect World has a keen awareness of cutting-edge technologies and has actively embraced intelligent technology applications such as AI in recent years.

"The relationship between e-sports and AI is very early and deep." Dr. Xiao Hong reviewed the important development nodes of artificial intelligence in the field of electronic sports with a historical perspective. He believes that in the future, driven by artificial intelligence, the training, content creation, production methods, experience scenes, etc. of e-sports will be continuously optimized and upgraded.

(The picture shows Dr. Xiao Hong at the CEO meeting)

Perfect World began its AI layout as early as 2017. This year, it established an AI center, headed by Lu Xiaoyin and led by the mid-platform technology department. The project producers were deeply involved and vigorously researched and promoted the learning and application of AI technology.

According to Lu Xiaoyin, Perfect World Games has applied AI technology to multiple aspects of the R & D pipeline, such as intelligent NPCs in the game, scene modeling, AI painting, AI storytelling, AI dubbing, etc. It has also self-developed and created virtual digital people, and has been selected as a model case for business innovation at the China Service Trade Union.

DOTA2’s entry into Asia will promote the e-sports movement to be further understood by the public

In September, the torch of the Hangzhou Asian Games is about to be lit, and the selection of seven e-sports competitions, including DOTA 2, into the Hangzhou Asian Games has also become a highlight of the Asian Games.

As the exclusive operator of DOTA2 and CS: GO in the Chinese mainland, Perfect World has made every effort to promote the entry of Dota into Asia. Xiao Hong said that Perfect World and myself have been actively promoting the development of e-sports and the entry of e-sports into Asia and the Olympic Games. Now 7 e-sports competitions, including DOTA2, have been selected for the Hangzhou Asian Games. I think it is a recognition of Dota as an event. With the help of the Asian Games, Dota will also return to the vision of more people. In a broader sense, the entry of e-sports into Asia not only means the further sporting of e-sports, but also promotes the popularization and standardization of this sport.

Talking about the expectations for the Asian Games, Xiao Hong said that for this Asian Games, we have two specific goals: First, let more people understand the game, which is the most basic point and the most intuitive meaning of the Asian Games window. Second, with the help of the Asian Games, DOTA2 will absorb more mature experience from the traditional sports system, which will promote DOTA2 to move closer to sports and build a foundation for future healthy development.

Deep integration of culture and products empowers the transmission of the pulse of the times

As content products, games, film and television and other digital entertainment have distinct cultural attributes. At this meeting, Lu Xiaoyin and Xiao Hong shared their profound insights on innovating and inheriting culture and resonating with the times.

"The cultural connotation is the soul, the cutting-edge technology is the body, the art style is the appearance, and the game will become a living body with flesh and blood and soul." Lu Xiaoyin believes that Chinese gamers should have a cultural consciousness, so that traditional culture can become fertile ground for Chinese gamers’ creativity.

(The picture shows Lu Xiaoyin at the CEO meeting)

"Over the years, Perfect World Film and Television has always adhered to the humanistic spirit and social responsibility as the guide, and strived to create high-quality content for the majority of audiences." Dr. Xiao Hong introduced the research of the main creative teams of the two foreign aid TV dramas, "Welcome to Mai Le Village" and "Happiness Grass", which went to Africa and Oceania respectively. Perfect World Film and Television will continue to launch high-quality film and television works in multiple fields and "serialization".

Digitalization empowers entities to drive sustainable development

With the spillover effect of digital technology and the empowering ability of digital merchandise, Perfect World Holding Group is empowering the digital intelligence ecosystem and the development of the real economy by integrating innovation.

In terms of promoting the transformation of cultural tourism, rural revitalization, and talent training, Perfect World Holding Group has launched "CityGame" digital and real integration immersive cultural experience, through various digital technologies, with virtual and real experience, allowing users to feel gamified and storyline immersive interaction; this year, it also reached a cooperation consensus with Jixi County, Anhui Province, and released a series of plans such as "Jixi Yuan Universe Rural Revitalization Demonstration Base"; Perfect World Education has cooperated with more than 600 colleges and universities across the country to provide a steady stream of talent support for the industry in a way that deeply integrates industry and education.