[Sailing for a new era] Wish the motherland prosperity and strength with great achievements.

  "Pour Excellence into every decorative board"

  As the sun sets, rays of sunlight pass through the glass roof of the terminal building of Beijing Daxing International Airport. On the four-story platform, Liu Hanchao, deputy chief engineer of Beijing Daxing International Airport Project of Beijing Urban Construction Group, wears a reflective vest and stares at the white decorative board rising slowly from the ground. He shouted, "Slow down, slow down, and watch the point."

  Liu Hanchao is directing the installation of the ceiling decorative board of the airport. In the next two months, they need to assemble more than 120,000 white panels into more than 20,000 completely different decorative panels and install them on the ceiling of the core area of the world’s largest airport terminal, with the installation accuracy reaching millimeter level.

  At the moment when he saw the white decorative board hoisted to the designated position, Liu Hanchao smiled: "We should pour Excellence into every decorative board."

  Like Liu Hanchao, there are thousands of airport builders who are sticking to the holiday, and they are pressing ahead with the airport construction. In the glow, they are like dancing notes, playing the songs of laborers in Beijing, Tianjin and Hebei.

  "A second earlier surgery will give patients more opportunities."

  On October 2nd, Dong Nianguo, the chief physician of the Department of Cardiovascular Surgery in wuhan union hospital, Hubei Province, has been busy since the morning. When he got off work at 6 pm, he received an urgent task: a patient needed a heart transplant immediately. He went to the operating table at once. After more than three hours, a fresh heart has been beating in the patient’s chest.

  "This patient has just completed the transplant operation. We should pay attention to the follow-up reaction of the body and do a good job of nursing until the vital signs are stable." At 7 o’clock in the morning on the 4th, Dong Nianguo came to the intensive care unit to make rounds, and looked at the physical condition and postoperative situation of each critically ill patient in detail, and explained the relevant matters needing attention to the nurse on duty.

  "Every time a patient visits a doctor, he is entrusted with trust and life. One second earlier surgery, patients will have more opportunities. " Dong Nianguo said that he has been a doctor for 32 years, and he has to do two or three routine operations every day on average, so it is common to work overtime.

  "If you clean up, you will feel comfortable."

  On a bench, a mother peeled pomegranates for children to eat, dropped some pomegranate seeds on the ground, and was trampled by pedestrians, which made the ground dirty. Song Yangli, the cleaner of Qin Shihuang Mausoleum Museum in Xi ‘an, Shaanxi Province, hurried over, took out the cleaning agent and brush he carried with him, and squatted on the ground to brush it.

  Since 2005, Song Yangli has been working as a cleaner in the Mausoleum Museum of the First Qin Emperor. The more holidays, the busier it is.

  During the National Day holiday, the opening time was advanced, and Song Yangli rode an electric car from home after 5 o’clock. After arriving at the post early, she changed into work clothes, took a broom, dustpan and cleaning bucket, and went outside the No.1 pit of Terracotta Warriors and Horses to clean up the fallen leaves overnight before the opening of the museum.

  After the opening of the museum, the number of people soon increased. Song Yangli kept walking back and forth in the responsible area. As long as garbage and stains were found, they were cleaned up immediately. "If you clean it up, you will feel comfortable." Song Yangli introduced that the road she is responsible for is tens of meters long, but she always has to take 40,000 to 50,000 steps in one day.

  "My family told me to make more contributions in a down-to-earth manner"

  Yue Hengtao, a 30-year-old, is the stationmaster of No.16 gas gathering station in the first gas gathering management area of China Petrochemical North China Oil and Gas Company, and has been working for almost 7 years.

  On the way to the gas gathering station, the vast yellow sand desert is dotted with clumps of green. Walking into the station, I saw that Yue Hengtao was carefully reviewing every data, and then he led the personnel in the station to conduct equipment inspection to ensure the safety and stability of natural gas collection and gas supply.

  "The gas gathering station controls 20 gas wells, and the safety in production is greater than the sky. It must be monitored from time to time to ensure that people are on duty 24 hours a day." Yue Hengtao introduced that in order to prepare for overwintering production, two workers on vacation ended their holidays early and returned to their posts. "As a stationmaster, I set myself the goal of fighting for 100 days before taking a rest."

  "After work, I only went back twice in the 7 Spring Festival, and I couldn’t go home in other holidays, but my family told me to make more contributions in a down-to-earth manner." Yue Hengtao said.

  "We want to build this place into a world-class stadium."

  Although it is not long before autumn, the Xiaohaituo Mountain in Yanqing, Beijing, which is 2199 meters above sea level, has already ushered in snow. In the 2022 Beijing Winter Olympics, it will become a venue for alpine skiing and snowmobiling.

  "If the foundation construction of ropeway supports cannot be completed before winter construction, the concrete pouring construction will be greatly affected." Liu Wenhao, deputy manager of Beijing Olympic Engineering Department, said that when it was just dawn every day on National Day, he climbed on foot with the workers and entered the alpine skiing construction site to start construction. Liu Wenhao introduced that a series of domestic construction records have been created here, and "filling the gap" projects are the biggest challenge faced by builders.

  Standing on Xiaohaituo Mountain, where the forest is completely dyed, Liu Wenhao is full of confidence: "We want to build this place into a world-class stadium."

  "I am very proud to welcome the first sunshine into the motherland."

  On October 1, Wang Yin, a policeman from the border police station in Wusu Town, Jiamusi City, Heilongjiang Province, was in the easternmost fishing ground of the motherland — — A crude but shocking flag-raising ceremony was held on the beach of Tongjiangkou. The flying five-star red flag blooms in the East Pole of China.

  After working in the border for 6 years, Wang Yin checks the Fishery Resources Fishing Permit and the Boundary River Operation Permit of fishermen and fishing boats at 2 am every day to release fishing boats to work in the river and carry out cross-border prevention propaganda; Patrol rivers and beaches during the day to prevent unexpected incidents such as tourist boats and fishing boats crossing the border; In the evening, fishermen register their returning fishing boats after returning home, and then check the returning fishing boats one by one at 8 pm to take care of them.

  "I have to live in a board house next to the beach for seven months in a year. Although it is hard, I am very proud to welcome the first sunshine into the motherland when patrolling in the morning. This is incomparable to anything." Wang Yin said.

  "Working overtime is nothing, and I am most gratified that everyone is safe."

  Jie Ming, the squadron leader of the first squadron of the traffic police brigade in Huaiyin District, Jinan City, Shandong Province, has been working for 28 years. Just after 6 o’clock in the morning on National Day, Xie Ming came to the front of Shandong Provincial Hospital to check the parked vehicles and dial the number left in the car from time to time.

  "These cars are all sending sick people in the middle of the night. In order to catch up with the time, they temporarily parked their cars here. Now let them drive away without affecting the traffic in the morning rush hour." Xie Ming said.

  From 6: 00 a.m. to patrol around the hospitals in the jurisdiction, and to divert traffic during the peak hours at night, it is common to work with high load for more than 12 hours, especially during holidays. "Working overtime is nothing. I am most gratified that everyone is safe." Xie Ming said.

  "I will try my best and try not to delay a minute."

  It has become a working habit for many years to stick to the Golden Week. Golden Grain, a rural courier of Shanshan Branch of China Post Louxing District, Loudi City, Hunan Province, is responsible for the express delivery of five administrative villages in Shanshan Town.

  At two o’clock in the afternoon, the mail car in the city arrived as promised. Gold grain quickly unloaded the parcels by express delivery, classified them according to different villages, stuffed them one by one into the special van for receiving and dispatching, counted them while loading them, and then set off.

  In Lichong Village, the recipient, Aunt Xie, is playing outside Siwuli Road with her grandson. Because the object was heavy this time, after 10 minutes, the gold grain was picked up by them and sent home. Aunt Xie gratefully made a cup of hot tea. "There is still a lot of express delivery, thank you for your kindness." Gold grain did not dare to slack off, and set off again without stopping.

  When the last parcel reached the recipient, the moon had crept up to the treetops. "I will try my best and try my best not to delay a minute." Golden grain said.

  "It is my happiest thing to deliver the passengers safely."

  "All passengers have taken the bus, please close the door and get ready to go!" As the conductor gave instructions to Mei’s walkie-talkie, the whistle sounded, and the K588 train set off from chengdu railway station on time for Shenzhen.

  While walking to Mei, carefully check whether the luggage is neatly arranged, whether the hot water is enough to drink, and whether the bathroom is cleaned on time … … In 1988, I took part in the work in Chengdu passenger transport section of the railway. It was these seemingly ordinary jobs that Xiang Mei did for the first time, which lasted for 30 years.

  According to the policy, Xiang Mei can retire at the end of this year. Before that, I dreamed that I would make up for the company I owed my family in these years after retirement, but when the day is near, I feel attached to Xiang Mei.

  "It is my happiest thing to deliver the passengers safely." Just then, Xiang Mei’s hand desk rang, and some passengers needed help. She straightened her hat, picked up her work bag and trotted to the next carriage.

  (Comprehensive reports by our reporters He Yong, Fan Haotian, Zhang Danhua, Zhang Yong, Fiona Fang, Xiao Jiaxin, Wang Yunna and Song Haoxin)

Zodiac and cats

Er Ya Yi said, "Cats are the fiercest of small animals. Yin and fear of cold, although lying in the middle of the summer is not afraid; The nose is cold and wet at all times, but it is warm at the summer solstice. If the eyes are fixed in the morning and evening, the day will be like a line, and if it is cloudy, it will be demobilized. After catching rats, its ears are missing like saws, such as tigers eating people and sawing ears. If you wash your face, you will win. " Cats are pets of countless families in today’s cities, and there are countless photos of cats in MengMeng when you open the webpage, which is very cute! In that case, why is it not in the zodiac?

Liang Kai in Southern Song Dynasty’s "The Picture of a Bee and Butterfly Playing Cat" (partial)

There is a saying that there were no cats in our country when the zodiac was scheduled. It was only in the Han Dynasty that this animal was introduced from Egypt, so it is impossible to have cats in the zodiac. So was there a cat in China before the Han Dynasty? Is the cat native to China or imported from abroad?

The selection and arrangement of the zodiac is to compare each animal with people and select 12 animals with specific defects as zodiac signs. Rats have teeth and no teeth, cows have no teeth, tigers have no spleen, rabbits have no lips, dragons have no ears, snakes have no feet, horses have no guts, sheep have no pupils, monkeys have no hips, chickens have no kidneys, dogs have no stomachs, and pigs have no tendons. Naturally, such defects are symbolic, but people do not have these defects. When the sages chose twelve kinds of animals as zodiac signs, they didn’t take the biological characteristics of these animals as the necessary basis. For example, the dragon in the zodiac is not found in the real animal world. The reason why it was also selected into the zodiac is that our sages deified the dragon.

Except snakes, the chronological order of the zodiac is based on the odd-even number of each animal’s paw. Odd digits of paws are arranged in odd digits, and even digits are arranged in even digits.

Rats have four paws on the front foot and five paws on the back foot, which straddle the boundary of Yin and Yang when they are young. When the night is from 23: 00 to 24: 00, they are represented by four paws on the front foot, and when the sun is born, they are represented by five paws on the back foot, which means that the function of bearing Yin and enlightening Yang belongs to rats, so they are expelled when they are young. Cows are artiodactyls, and ugly steaks are second; Tiger has five claws, odd number, and the third is Yinshi tiger; Rabbits have four claws, even number, and the fourth is Maoshi rabbit; The dragon has five claws, odd number, and the fifth is Chenshilong; Snakes have no feet, but the tongue of snakes is bifurcated into two or even numbers, and the sixth is the fourth snake; Horses have round hooves, round hooves, yin and yang meet and blend, and the anode is cloudy. From 11: 00 to 13: 00 at noon, the yin and yang are evenly integrated, so the seventh place is noon horses; Sheep are cloven-hoofed animals, ranking eighth as untimely sheep; Monkeys are also five-clawed, odd-numbered, ranking ninth as Shenshi monkeys; Chickens are four-clawed, even-numbered, and the tenth is unitary chickens; Dogs have five claws, odd number, and the eleventh is the dog; You Zhu is an artiodactyl animal, ranking 12th as the Herpetus pig. In the year of the Zodiac, heavenly stems and earthly branches is a 60-year cycle, and the earthly branch is the year of the Zodiac.

The above 12 zodiac animals have clearly put tigers in. Perhaps it was not that there were no cats in our country at that time. Cats and tigers belong to the same family, and the tiger patterns are gorgeous and magnificent, which is incomparable to cats. In people’s aesthetics, they must choose tigers instead of cats.

Hu Zaobin’s Gu Ying Proud in the Republic of China

Let’s talk about whether there were cats in ancient China.

The Book of Songs Daya Han Yi says, "Kong Le Han Tu, Chuan Ze, Fu Fu, Fu Lu, Xiong, Hu, cat and tiger." Chapter 40 of Yi Zhoushu’s Interpretation of the World’s Prisoners contains: "The King of Wu was inaugural, and there were two birds and tigers, two cats, five thousand two hundred and thirty-five, two rhinoceroses, one yak, one bear, eight jackals, three hundred and fifty jackals, eight raccoons and six owls."

The Book of Songs, Han Yi, itself is the work of Yin Jifu’s beautiful Xuan Wang, which is about the end of the Western Zhou Dynasty. The titles in Yizhoushu are definitely not written by one person and have different ages. However, Mr. Guo Moruo thinks that only three or two articles in Yizhoushu can be trusted as early Zhou characters in his book A Study of China Ancient Society, and The Interpretation of World Prisoners is one of them, which is the most credible. In the preface to Yi Zhou Shu, Li Xueqin also believed that The Interpretation of World Prisoners was a work in the early Western Zhou Dynasty.

In the poem "Han Yi", domestic cats are so small that they can’t be qualified to be sung in parallel with large mammals such as deer, bears, tigers and leopards. King Wu can’t show off his valor by killing a kitten when hunting. The cats in these two articles are definitely not domesticated domestic cats, but should be bobcats the size of tigers. But at least this article tells us that the word "cat" has been widely used in the pre-Qin period before Han Dynasty and even in the early years of Zhou Dynasty. The animal character "cat" must have been created after the cat first. Shuo Wen Xu said: "Cang Xie, the history of the Yellow Emperor, saw the traces of birds and animals’ hooves, and knew the differences and differences, and he first made a book contract." Xu Shen’s textual research tells us that Cangjie’s characters are made according to birds and animals. The word "cat" came first, and then the word "cat" came out. In the Song Dynasty, Lu Dian explained the mouse cloud: "Rats harm seedlings, and cats can catch them, so cats follow seedlings." This poem also tells us that the seedlings of Chinese farmers have been harmed by rats since ancient times.

"The Book of Songs Xiaoya Datian": "Fuck the moth and its pest, it’s harmless to my field. Tian Zu has a god, and he is burning with fire. " In the Song Dynasty, Luo Yuan wrote in Er Ya Yi: "People are also those who are angry when they go to repel insects and thieves. Those who go to the field of voles are cats and tigers. " And Luo would like to think that cats and tigers are the gods of Tian Zu. Rats kill seedlings and jackals destroy crops. Cats catch mice to raise seedlings, while tigers eat pigs to protect crops (crops that are ripe for storage are called crops). During the week, farmers regarded cats and tigers as grain gods and greeted them with sacrifices. "Book of Rites, Special Sacrifice in the Suburb" contains: "Welcome the cat and eat voles for it; Welcome the tiger and feed it. Welcome and sacrifice. " The Duke of Zhou made rites and made merry, so the cat here is definitely not a bobcat hunting, but a cat that is the natural enemy of rats. This is also the cat of the Zhou Dynasty, but also the cat of China.

(Source: The first issue of Literature and History Knowledge magazine of Zhonghua Book Company in 2023)

Reporting/feedback

Run, boy! The 2023 Youth Volleyball Championship was held.

New Hunan Client July 19th (Reporter Hu Min Intern Cheng Jiaming Yue Jiaoyang)After a 7-day competition, on July 18th, 2023, the Hunan Youth Volleyball Championship ended in Shaoyang Sports Center Gymnasium. A total of 30 teams participated in this competition, including 14 men’s teams and 16 women’s teams, which set a record high. In the end, Team Loudi won the men’s team championship and Team Changsha won the women’s team championship.
Group photo of the winning team
During the competition, the athletes cooperated tacitly as a team, used abundant tactics, changed smoothly between attack and defense, and staged a series of wonderful actions such as spiking and diving to save the ball frequently, which fully reflected their enterprising spirit, unity and cooperation, and bravely struggled, and vividly interpreted the unique charm of volleyball.
Competition site
This competition is strictly implemented in accordance with the national volleyball competition specifications. In order to ensure the fairness and justice of the competition, the Provincial Volleyball Association attaches great importance to the competition work, organizes elite forces, strictly manages the participating teams, pays close attention to the competition style and discipline, strictly checks the qualification, and keeps an eye on the key links such as recording. Hold a mobilization meeting for referees before the game, and organize referees to seriously study the rules of the game and the guidelines for referees; After the game, the summary meeting was held many times, pointing out the details that were easily overlooked by the referee in the game, and explaining and analyzing them through video playback to further improve the referee’s referee’s professional level.
Referee summary meeting site
Ceng Wei, chairman of Hunan Volleyball Association and director of the Arbitration Committee of this competition, said that the Provincial Volleyball Association has always attached great importance to the development of youth volleyball, and organized many activities such as volleyball entering the campus and open volleyball classes to popularize volleyball and promote the construction of youth volleyball echelon in our province. As one of the important platforms for competitive exchange of youth volleyball in the province, this tournament aims to provide more opportunities for young people to participate in the competition, achieve the goal of "promoting training by competition" and "replacing training by competition" through competition activities, promote the exchange and growth of players from all over the province, and further improve the echelon construction of reserve talents.
In the future, Hunan Provincial Volleyball Association will build a platform for youth volleyball competition in the province with the support of the Youth Volleyball Championship.
Reporting/feedback

Lingao Volleyball Championship | "Flash" Fu Ping played an excellent host Lingao team defeated Chengmai team 3-1.


Original title: Lingao Volleyball Championship | "Flash" Fu Ping played an excellent host Lingao team defeated Chengmai team 3: 1.

Click to view more videos.

New Hainan Client, Nanhai Net February 18 th News (Reporter Liang Zhenwen) On February 18 th, the "Chinese Dream and Working Beauty"-"Witt Cup" 2024 Hainan (Lingao) Trade Union Elite Volleyball Championship was launched in Binjiang Park, Lingao County. In the second game, the host team Lingao vs Chengmai, and finally Lingao defeated Chengmai 3: 1.

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

In the first game, both teams quickly entered the state, and the scores alternately led. Lingao team occupied the host advantage and always led by a small score. Lead by 14:12 through smash. Chengmai team took the lead in entering the timeout to adjust, but Lingao team was in a hot state, scoring continuously and continuing to lead at 16:12. The Lingao team entered the state earlier, and Fu Ping (nicknamed "Flash") on the 5th and Ke Xianxin on the 2nd successively scored points. Finally, Lingao team easily won the first game at 21:15.

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

At the beginning of the second game, Chengmai team quickly adjusted its state and led Lingao team by 5:1 from the beginning. Forcing Lingao team to call a time-out for adjustment. Chengmai team destroyed Lingao team’s pass, probe and smash by serving, and Chengmai team quickly gained a huge lead of 11:3. Due to the momentum of Chengmai, the Lingao team’s adjustment has not achieved much, falling behind with a huge difference of 5:18. In the end, Chengmai team pulled back a game with 21:8. The two sides drew a big score of 1:1.

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

At the beginning of the third game, Lingao team adjusted its state and took a temporary lead of 5:2. In order to fight for the start, Chengmai team quickly called a time-out to adjust and catch up with the score at 5:6. Lingao team quickly took a lead of 10:6. Chengmai team also served and blocked, and the score was tight at 13:15. Both teams entered the state, blocking, smashing, and slashing. Finally, Lingao team defeated Chengmai team at 21:17 through the smash of No.2 Ke Xianxin and won the third game. Leading with a total score of 2:1.

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

Chengmai team (blue) played against Lingao team. Reporter Wang Chengxian photo

At the beginning of the fourth game, both sides fought for the start and tied 2-2. Through blocking, Chengmai scored 4 points in a row and took the lead by 6:2. Lingao team can only call a time-out for adjustment. Lingao team strengthened its attack, and Chengmai team also strengthened its defense through multi-person blocking. The score was not opened at 7:12. Subsequently, the Lingao team continued to storm, 10:13. Chengmai team called for a time-out to make adjustments. Lingao team maintained its state, destroyed the opponent’s pass by serving, and passed the defense to overtake Chengmai at 16:14. Chengmai team also made adjustments and defended one after another, catching up with the score at 17:18. Finally, through the smash of Fu Ping on the 5th, Lingao team won Chengmai team at 21:18. Take the first win with a total score of 3:1. (Liang Zhenwen)

There are also "Zodiac" in Chinese medicine? Listen to experts count for you.

The zodiac is made up of eleven kinds of animals from nature: rats, cows, tigers, rabbits, snakes, horses, sheep, monkeys, chickens, dogs and pigs, as well as the legendary dragon. The ancients allocated branches according to the habits of these twelve kinds of animals.
In traditional Chinese medicine, there are also magical zodiac signs. Next, let’s see what Chinese medicines are related to our zodiac. How can these traditional Chinese medicines help to treat human diseases?
Rat-sage
It is the whole grass of Salvia officinalis in Labiatae. Bitter, pungent and flat; It has the effects of clearing away heat and promoting diuresis, promoting blood circulation and regulating menstruation, detoxifying and reducing swelling; Mainly used for jaundice, red and white diarrhea, damp-heat leukorrhagia, irregular menstruation, dysmenorrhea, sores, boils and bruises.
Cattle-Achyranthes bidentata
It is the dry root of Achyranthes bidentata of Amaranthaceae. Bitter, sweet, sour, flat; It has the effects of nourishing liver and kidney, strengthening bones and muscles, removing blood stasis and dysmenorrhea, and inducing blood to descend. It is suitable for irregular menstruation, dysmenorrhea, postpartum abdominal pain, soreness of waist and knees, nourishing liver and kidney and strengthening bones and muscles, and can be used for weakness of bones and muscles due to liver and kidney deficiency. As a medicine for promoting blood circulation and removing blood stasis, it should be used with caution by pregnant women.
Tiger-Saxifraga
It is the whole grass of Saxifraga of Saxifragaceae. It tastes slightly bitter, pungent, cold and slightly toxic. It has the effects of expelling wind, clearing heat, cooling blood and detoxifying. Treat rubella; Eczema, otitis media, erysipelas, cough and vomiting blood, lung abscess, metrorrhagia, hemorrhoid disease, etc.
Rabbit-rabbit wind
It is the whole grass of Rabdosia glabra in Compositae. Sweet, slightly pungent and cool; It has the effects of nourishing yin, clearing lung, removing blood stasis and stopping bleeding. Indications are tuberculosis, hemoptysis and traumatic injury.
Dragon-Solanum nigrum
It is the whole grass of Solanaceae plant Solanum nigrum. Bitter taste, cold nature and little toxicity. It has the functions of clearing away heat, detoxicating, promoting blood circulation and reducing swelling. Used for furuncle, carbuncle, erysipelas, traumatic sprain, chronic cough, phlegm and asthma, edema and cancer. Root: bitter, slightly sweet, cold. Used for dysentery, stranguria, leukorrhagia and traumatic injury.
Snake-Fructus Cnidii
It is the dried and mature fruit of the snake bed of Umbelliferae. Warm in nature and bitter in taste. It has the functions of eliminating dampness, expelling wind, killing insects, warming kidney and strengthening yang. Used for impotence, cold uterus, leukorrhagia due to cold and dampness, and lumbago due to dampness; External treatment of vulvar eczema, pruritus vulvae and trichomonal vaginitis.
Horse-Mabo
It is the fruiting body of basidiomycete puffball. Pungent in taste, flat in nature and nontoxic: it is mainly used as a local hemostatic, and also treats sore throat and aphonia. Such as: traumatic bleeding, epistaxis, bleeding after tooth extraction; Ulcer, sore and furuncle; Frostbite, etc
Sheep-Leymus chinensis
A little red for panicum miliaceum of Compositae. Bitter taste and cool nature. It has the effects of clearing away heat and toxic materials, removing blood stasis and reducing swelling. Can be used for treating upper respiratory tract infection, oral ulcer, pneumonia, mastitis, enteritis, bacillary dysentery, urinary tract infection, furuncle and carbuncle, eczema and traumatic injury.
Monkey-Hericium erinaceus
It is the fruiting body of Hericium erinaceus, a fungus of odontaceae. Sweet taste, flat sex. Benefiting the five internal organs and helping digestion; Has the effects of invigorating stomach, tonifying deficiency, resisting cancer and benefiting kidney essence; Indications are loose stool, gastric and duodenal ulcer, superficial gastritis, neurasthenia, esophageal cancer, gastric cancer, dizziness, impotence and other diseases. And has auxiliary effect on treating intestinal cancer. Hericium erinaceus eaten by the elderly and infirm has the function of nourishing and strengthening the body.
Chicken-chicken’s gizzard-membrane
It is the inner wall of the gizzard of domestic chickens and is the digestive organ. Sweet taste, cold nature. It has the effects of promoting digestion, invigorating stomach, promoting digestion, and arresting spermatorrhea. It can promote the secretion of gastric juice, improve the acidity and digestibility of gastric juice, obviously enhance the gastric motor function and accelerate the gastric emptying. Can be used for dyspepsia, vomiting and diarrhea, infantile malnutrition, enuresis and nocturnal emission, calculus, etc.
Dog-dog ridge
It is the dried rhizome of cibotium jinmao of Pteridaceae. Bitter taste, flat nature. Quality is firm and scattered, and it can rise if it falls; It has the effects of strengthening waist and knees, expelling wind and dampness, and consolidating kidney qi; Indications: kidney deficiency, lumbago, strong spine, weakness of feet and knees, rheumatalgia, enuresis, frequent urination, nocturnal emission and leucorrhea.
Pig-Polyporus umbellatus
It is the fruiting body of Polyporus umbellatus, a medicinal fungus of Polyporaceae of non-pleated order. Sweet, light and flat. It has the effect of promoting diuresis and eliminating dampness, and can be used for dysuria, edema, diarrhea, stranguria and leukorrhagia.
The world is really wonderful. Nature has provided mankind with all kinds of Chinese herbal medicines, which not only have good names, but also have magical effects, and can cure diseases and save lives.
Wang Jianping, the chief pharmacist of the First Affiliated Hospital of Zhejiang University of Traditional Chinese Medicine, made a scientific check.
Contributed by "reaching the doctor and caring for him"
Reporting/feedback

Looking at the vitality of beauty care in 2024 from the "exit" brand

Entering 2024, the transcripts handed over by the beauty care industry are remarkable, and the beauty care of domestic products is even more eye-catching.

According to Qingyan Intelligence, in 2023, domestic products accounted for the most, accounting for more than half (50.4%).

The growth rate of domestic cosmetics sales was also the highest, with a year-on-year increase of 21.1%, while Japanese and Korean brands decreased by 17% and 26.1% respectively.

On the one hand, domestic beauty products such as Polaiya and Winona are popular, and on the other hand, some beauty care brands suddenly leave.

For example, Revlon, an old brand in Europe and America, won the make-up hegemony of 200 million sales in 1998, but it could not escape the fate of being eliminated and withdrew from the China market for the second time; South Korea’s online celebrity makeup brand BBIA was once a hit in the "golden age" of Korean makeup, but now it has stopped operating Tmall’s overseas flagship store.

DT Business Watch wants to use this as an incision to study three issues through data:

Why do these beauty care brands "exit" one after another?

What did those brands that grew against the trend do right?

With the change of consumer demand and concept, what should beauty care brands rely on to compete for incremental market in the future?

In 2023, the beauty care brand "exited in a large area"

According to incomplete statistics, in 2023, nearly 30 brands closed the official flagship store of the power outage platform, adjusted their business in China, or directly announced the brand clearance and closed down.

To further distinguish between international brands and domestic brands, "exit" brands mainly have the following four characteristics.

First of all, "online celebrity Makeup", which is hot in the world, is not as prosperous as expected in China.

For example, Japanese online celebrity brand CEZANNE Qian Shili, Korean online celebrity BBIA, American online celebrity e.l.f, United Arab Emirates online celebrity Huda Beauty … They are all quite popular brands in various countries, but their domestic discussion and sales are far from "online celebrity".

In particular, Japanese and Korean cosmetics, which have performed poorly since the epidemic, have shut down Tmall’s overseas flagship stores.

Secondly, the popularity of pure beauty care in China has arrived, but the international natural organic and pure beauty care brands are "silent".

According to the data disclosed by Tmall International in 2023, the new brand turnover of Clean Beauty category increased by 236% year-on-year.

In the little red book, Clean Beauty is also a concept of makeup and skin care that has attracted much attention. With the advantages of "good color matching", "multi-use lipstick, blush and eye shadow" and "comfortable texture", the multi-purpose cream of RED CHAMBER Zhu Zhan, a domestic pure care makeup brand, has won many people’s wallets.

International brands are a little lonely. Naturaglace, American Pure Skin Care FAB and Athr Beauty, the earliest natural and organic beauty brands developed in Japan, are all famous in China.

In addition, the international high-end beauty instrument, lost to domestic cutting-edge brands.

As one of the high-end beauty instrument brands, OPTE was originally known as the "beauty artifact", focusing on the function of shading and lightening spots. The price was more than 4,000 yuan, but the official flagship store of Tmall was shut down after four years.

In contrast, double 11 Shimeguang, Jimeng and other domestic brands are threatening, capturing many consumers with an average price of about 2,000 yuan and high cost-effective gifts, and winning the TOP 10 in the sales list of beauty instruments of major e-commerce platforms.

Look at the brands that have fallen on the domestic side. More than 60% are makeup brands, and most of them areFair price cosmetics.

Relatively well-known makeup brands such as Buqi, Kale Shuo, and Joy in it were mostly established in 2018-2020, when domestic makeup brands such as Hua Xizi and Perfect Diary rose, featuring cheap eye shadow and lipstick.

They used to ride the wind, but now they have suffered a big reshuffle in the market.

Why do these brands "exit"?

Further analysis of the reasons for the "exit" of the above brands will reveal thatTheir problems mainly focus on product and marketing, that is, the internal strength and external strength of the brand.

The problem of internal strength is easy to understand, that is, the research and development of formula and efficacy does not match the needs of consumers.

The evaluation of American pure skin care FAB in Little Red Book is mixed. Some consumers complained that "the skin care effect is ok", but "there is a strange smell that has not been used much" and "I really can’t stand it after washing."

China’s beauty care market, which is full of brands, never lacks competitors. If you don’t keep up with the needs of consumers, you will directly enter the blacklist.

However,It is not enough to cultivate internal strength, but also to pay attention to external strength, otherwise good products may "die" in obscurity.

Even internationally renowned brands will be "unaccustomed" if they do not attach importance to localized marketing.

Take Huda Beauty, a hot overseas beauty brand, as an example. Its overseas official account has 50 million fans. Since 2020, it has won the top spot of the most popular brand of Cosmetify, a British beauty retail platform, for three years in a row, but it has almost completely left China within three years.

In sharp contrast, Huda Beauty’s dilemma in China may be more than the official explanation of "stopping cooperation with the operator".

We checked the operation of Huda Beauty on various platforms and found that its only direct channel in China is Tmall’s overseas flagship store, which has been closed. Although the official account of Xiaohongshu was established, it stopped updating at the end of 2021, and now the homepage has even been emptied, resulting in some domestic consumers lacking channels to understand products and brands.

Dig deeper,In the final analysis, these brands’ blunders in product and marketing are because consumers have changed.

First of all,When choosing products, consumers pay more attention to their real needs.

The most intuitive example is that consumers know their skin state better than before and pay more attention to the experience.

As mentioned above, users of TUO pure skin care brand FAB not only pay attention to the skin care effect, but also pay attention to whether it will be slippery and smell good when used.

Secondly,In the decision-making process, consumers believe in the real sharing of ordinary people and are more willing to share their own consumption experiences and feelings.

It is worth mentioning that,Many potential consumer demands are stimulated by the communication between ordinary users. They may be inspired by scene-based content, or they may be inspired by fashion trends.

For example, the gray style in autumn and winter became popular at first because of the delicate and low-key gray style, and then extended to makeup, which made many consumers have a demand for buying and using makeup products such as cold and low-saturated bean paste color, gray eye shadow tray and lipstick, and issued a feeling similar to "I didn’t expect it to be like this."

So,When brands do product research and development, they should dig deep into the needs of consumers, develop products according to their needs, and solve the pain points of consumers.

To do grass marketing, we should also be close to consumers and accurately cover the consumption decision-making field of target users.

How do those brands that grow against the trend do it?

I understand everything, but where should I start? We can refer to those beauty care brands that still occupy a place in the fierce market killing.

According to the GMV rankings of different categories of e-commerce platforms, among the "top students" in 2023, international brands include L ‘Oreal, Lancome, Hailan Mystery, etc., while domestic products are represented by skin care brands Polaiya, Yangshengtang and Beauty Instrument Miguang.

Referring to Little Red Book’s 2023 Selected Case Manual 24 Beauty Case, we found that some new domestic brands also emerged. For example, the skin care brand East Beast and pure make-up RED CHAMBER have gained a lot of achievements and popularity.

Looking back at the actions of these brands in the past year, we find that they have one thing in common-

Not only do we optimize iterative products closely following the changes of consumer demand, but we also "tailor-made" the marketing plan of planting grass in Xiaohongshu.

For example, the winter pregnancy essence of the domestic skin care brand Yangshengtang was actually launched as early as 2022, and it was not until 2023 that it was circled in a large area on Xiaohongshu, realizing a comprehensive leap in the business inside and outside the station and becoming a veritable explosion.

Word of mouth and sales are rising against the trend. How is this done? We carefully disassembled it from two stages: cognition and transformation.

First of all, according to the search of the key categories of Xiaohongshu skin care, Yangshengtang selected the sub-category of secondary polishing essence, launched the secondary polishing essence with independent packaging, and focused on this niche but explosive track.

Secondly, Xiaohongshu teamed up with authoritative media Xinhua News Agency and four powerful domestic beauty brands including Yangshengtang to jointly create Xiaohongshu’s S+ IP "Treasure Components in China".

The brand not only traces the source of natural birch juice, the key component of winter pregnancy essence "waterless skin care", to consumers through on-the-spot shooting; Also actively collected a lot of consumer feedback, so that the brand spokesperson personally responded.

We call this way of planting grass "authority+sincerity", which has two advantages.

On the one hand, when consumers are moving closer to the "component party" and "formula party", the confident Yangshengtang generously displays its scientific research technology and achievements-sincerely superposing its strength is the biggest killer skill.

On the other hand, brands take the initiative to face the sharp doubts of consumers, which is conducive to narrowing the distance between consumers and brands. Brands can also create products that are more suitable for consumers based on these real feedbacks, and continue to grow under the witness of consumers.

of course,Planting grass is only a preliminary impression in consumers’ minds, and how to change from planting grass is more crucial.

In fact, the outbreak of the sales of the essence of winter pregnancy in Yangshengtang did not soar, but was divided into a "transformation trilogy", step by step.

In the initial starting stage, pay attention to "accurate touch".

Out of the awareness of the product characteristics of Yangshengtang Winter Pregnancy Essence and the high customer unit price (339 yuan /7 pieces, 1309 yuan /28 pieces), the buyers selected by the brand are mainly professional and vertical skin care, and the goods are delivered live through the head, waist and tail buyer matrix to accurately reach the core target population.

Moreover, different buyers can cover different audiences. Fans like head buyers @ Sweet Dog @ and @ Little Dianer kini are mainly young people who streamline skin care, while waist buyers @Lingling and @ Cat Dada’s effective skin care cover luxury beauty and exquisite middle class over 30 years old.

At this stage, the transaction field of Yangshengtang in Xiaohong Bookstore is concentrated on the live broadcast of buyers, and the overall GMV quantity is rapid, and the GMV of winter pregnancy essence accounts for more than half, which has a big improvement.

In the second stage, Xiaohongshu began to help Yangshengtang and the stars join hands to "build tall buildings", initially creating a closed loop of "planting grass-transforming" in Xiaohong Bookstore.

First, Angel, the star buyer of Xiaohongshu, visited the Yangshengtang laboratory to endorse and expand the volume; The second is to bring goods through live broadcast, store broadcast and business notes, and open up different channels for bringing goods.

The effect of this is indeed remarkable.

Many ordinary consumers began to spontaneously share screenshots of their purchases of Yangshengtang’s winter pregnancy essence in Xiaohongshu, and some people specially sent notes to ask "Is it good or not?" They exchanged experience and purchase experience with other consumers in the comment area, which vividly reflected the community atmosphere of Xiaohongshu’s mutual assistance.

This community atmosphere of mutual assistance has made Xiaohongshu the main position for consumers to plant grass, and it has also become a business transaction field after consumers make consumption decisions.

At this stage, the overall GMV of Yangshengtang has tripled in a single month, and the proportion of GMV of the new winter pregnancy essence has increased to 75%, making it an ace item. The transaction channels of sales have also become diversified and rich. In addition to the live broadcast of buyers, the proportion of sales of commercial notes and store broadcasts has increased.

After the first two stages of operation, the winter pregnancy essence of Yangshengtang has basically locked in the vertical crowd in Xiaohongshu, and has the first batch of tap water users who share and support the brand, and the word of mouth has begun to spread outward.

The next step is to continue to exert different delivery channels to comprehensively improve the conversion efficiency.

At this stage, the buyer’s live broadcast matrix and brand store broadcast operations continue to upgrade, with 80% of the head and waist buyers with live broadcasts, and the number of live broadcasts has also increased six times compared with before; The official store broadcasts daily, with a daily broadcast of 9 hours; Enterprise numbers and brand partners also join the ranks of releasing product notes, and rely on high-quality content output to drive consumers to place orders.

Among them,High-quality live broadcast by buyers can enlarge the scale of their own live broadcast GMV by skin care products with high customer unit price, or feed back the brand store broadcast, and precipitate the crowd assets into the private domain of brands, forming a win-win situation.

At this point, Yangshengtang was "fully blossoming" in Xiaohong Bookstore. The overall GMV has increased by 12 times in a single month compared with the initial one; In addition to the new winter pregnancy essence, the GMV ratio of another single-product black gold limited gift box (899 yuan /18 pieces) also reached 35%.

It can be said,The popularity of Yangshengtang’s winter pregnancy essence in Xiaohongshu is by no means a random explosion of luck.

Instead, we rely on product strength, big data of Xiaohongshu, and self-closed-loop marketing strategy for buyer’s economy and self-broadcasting ecology to enlarge the advantages of brands and products step by step, so as to realize efficient transformation in Xiaohongshu and other consumption channels.

Write it at the end

Judging from those brands that "quit" and grow against the trend,The new battlefield of beauty care has been transferred to the little red book.

Turning to the 24 Beauty Case at the Little Red Book WILL Business Conference, we will find that,In addition to the essence of Yangshengtang’s winter pregnancy, there are many products in different product life cycles, which have been successfully circled and broken in Xiaohongshu.

Roye, a care brand, will continue to expand its product portfolio to match different fashion trends according to the trend of "dandruff removal" and high-end care consumption in Xiaohongshu, and eventually the GMV of the whole network will increase by 50%.

With the help of the IP of "Treasure Components in China", the essence of Nature Hall Little Purple Bottle promotes the ace component Himeyne, anchoring the component party to carry out KFS targeted crowd expansion;

AFU11 seed essential oil multiplied by the east wind of "nourishing skin with oil", and cooperated with star buyers to realize the closed-loop live broadcast of grass planting-transformation, reaching one million GMV.

As Mr. philip kotler, the father of modern marketing, mentioned in the latest editions of Marketing Management and H2H Marketing,We should conform to the communication mode of "people influence people" and return to the understanding and attention to people and consumers’ needs.

From the platform perspective of Xiaohongshu, today’s consumers are more active, and are more willing to actively discuss, repurchase and recommend their favorite products.

Including actively asking questions, collecting information → actively repurchasing → actively sharing and recommending to others, actively interacting with brands and even giving feedback, suggestions and demands.

Therefore,For brands, in addition to blindly rolling in low prices, discounts and concessions, we can also make good use of the sharp edge of Xiaohongshu to stimulate consumers’ initiative and find the vitality of brand breaking.

No matter whether the consumer’s feedback is good or bad, the brand can listen humbly first, then change it if there is, and encourage if there is no feedback.

Author: Zheng Xiaohui Design: Qi Tonghui

Operation camp: Su Hongrui Supervision system: Li Jingyu

Zhao Ruliang won the first Chinese billiards World Championship.

◆ Zhao Ruliang defeated his opponent and won the first Chinese billiards world championship. Hong Kong Wen Wei Po Beijing Fax
◆ Zhao Ruliang defeated his opponent and won the first Chinese billiards world championship. Hong Kong Wen Wei Po Beijing Fax

  Hong Kong Wen Wei Po News (Reporter Ren Fangqi) The 6th CBSA Chinese Billiards World Championship in China, Jiangxi, Shangrao and Yushan ended the men’s final yesterday. In the dialogue between two "post-00" experts, Zhao Ruliang beat Shen Shenyi at 41: 28, and won the men’s team championship of Chinese billiards World Championships for the first time.

  The men’s team of the Chinese Billiards World Championships is strong, and none of the top 16 professional men of the Chinese Billiards Association is absent. Four former champions, Eipl, Shi Hanqing, john young and Zheng Yubo, all appeared.

  The men’s final is 41 wins in 81 games, which is divided into four stages. In the first stage, Zhao Ruliang won three games in a row after 8: 7 and took the lead at 11: 7. In the second stage, Zhao Ruliang once extended the difference to eight innings, and Shen Shenyi launched a counterattack at the end, with a score of 21: 17. In the third stage, the two sides entered the stage of seesaw score, but Zhao Ruliang, who was more experienced in the contest, made a small climax at the last minute and took the lead in the fourth stage at 32: 24.

  At the beginning of the fourth stage, Zhao Ruliang quickly entered the state, winning four games in a row and further expanding his advantage at 36: 24. At this time, the game lost its suspense, and Zhao Ruliang scored another climax, winning the match point at 40: 26, and then finished the game with a shot in the third match point, winning at 41: 28 and winning the 3 million championship prize. The runner-up Shen Shenyi got 1.2 million yuan.

  In the women’s group competition that ended before, Tang Chunxiao defeated Liu Xiazhi at 19: 9 to win the championship.

Popular big-name beauty TATCHA, the first store in the national department store, settled in Wulin Yintai and also equipped with a beauty shop.

  On the eve of the Spring Festival, Hangzhou added the first brand of beauty cosmetics. On January 30th, the first national department store of TATCHA, an international pure luxury skin care brand, opened in Hangzhou Wulin Yintai Department Store. Consumers who love beauty have more choices of big-name beauty cosmetics, and the strength of Hangzhou Wulin Yintai’s "brand first harvester" has been verified again.

  On social platforms, TATCHA’s purple rice cream, greenMany single products, such as cream and white satin cream, have been called "low-key and luxurious out-of-stock king" by netizens. TATCHA Hangzhou Wulin Yintai counter opened, which not only gathered hot items, but also new products and models, and the limited edition of the Year of the Dragon will all be presented.

  The reporter learned that on the eve of the opening ceremony, TATCHA’s gold foil soft lip balm set, green cream set and other limited gift boxes became "toon" on the launch of Yintai Department Store Miaojie APP. With the opening of the first TATCHA national department store, Cecilia Han, the brand spokesperson, will come to Wulin Yintai on the eve of the Spring Festival to deliver benefits to Hangzhou consumers.

  TATCHA counter located on the first floor of Hangzhou Wulin Yintai, with purple as the main color, continues the brand’s immersive pure luxury skin care experience, and is also equipped with a beauty shop, so that customers can enjoy purple quiet time when learning about the brand and trying out products.

  "Coming to Intime Department Store is a brand-new exploration of our brand in the retail field," said Ms. Cathy Yang, general manager of TATCHA brand. The cooperation with Intime Department Store will be passed.shirt-sleeveWays to attract and serve more young consumers, and at the same time give play to the advantages of Yintai offline shopping malls, so that consumers can experience brands and products in an immersive way. Next, the brand will continue to promote the brand’s landing in many stores in Yintai Department Store.

  In addition to TATCHA’s first national department store, AVEDA Avanda’s first store in Hangzhou recently opened in Hangzhou Wulin Yintai.

  According to the relevant person in charge of Hangzhou Wulin Yintai Department Store, on the eve of the Spring Festival, the shopping mall not only welcomed the opening of several first-store brands, but also released dozens of new products and limited gift boxes of the Year of the Dragon with big beauty brands in Yintai. For example, Laura Mercier’s "Dragon Dance Auspicious" carved version of the Year of the Dragon limited vitality glow blush, Bobbi Brown Barbie Brown’s dragon rhyme color New Year limited series and so on. Visit Yintai Department Store during the Spring Festival, and you can also enjoy discounts such as coupons for returning to 150 yuan after spending all your money in 1000 yuan.

Money for beauty cosmetics poured into raw materials.

The investment outlet of beauty raw materials "can only go up". Although the mature raw materials are overvalued, there is still concern value in this field, and raw material innovation and transformation profit are the highlands to be tapped.

Reporter | Xie Chuchu

Figure source | Figure worm creativity

In the past year, where did the hot money in the beauty industry flock to? The answer is raw materials. According to the statistics of the future, in 2023, there were 27 financing related to beauty raw materials, which exceeded the sum of skin care, make-up and personal care, and medical beauty services.

Two years ago, thanks to the rapid development of online consumption, a number of cutting-edge beauty brands were favored by capital. Now it is the turn of upstream raw material suppliers to be valued, and there are investors’ withdrawal worries behind it: upstream enterprises are more likely to go public than consumer brands. Some investors even want to go upstream as much as possible, for example, starting from the laboratory side of raw materials. In addition, there is also industrial capital in the investment of beauty raw materials, and they hope to develop unique raw materials to support the terminal through deep binding with raw material suppliers.

Li Tao, executive director of Sunshine Ronghui Capital Consumption Fund, also paid attention to several raw material ingredients in 2023, but after several hesitations, he didn’t take the shot. The reason for waiting and seeing was that "the valuation was a bit high". For the trend of this field in 2024, Li Tao judged that the heat will not be as good as before, because many raw material companies have achieved financing and overvaluation, and it takes time to cultivate and digest raw materials in the market.

Xue Feng, president of Shanghai Jinpu Yuwen Investment Management Co., Ltd. believes that the investment outlet of beauty raw materials "can only go up". Although the mature raw materials are overvalued, there is still concern value in this field, and raw material innovation and transformation profit are the highlands to be tapped.

Hot track

Twenty-seven raw material enterprises, including Shenzhen Haichuang Bio, Qingdao Zhongke Lanzhi, Shanghai Yiru Bio, Shanghai Guangyue Bio, Wuhan Hesheng Technology, Jiangsu Shenghe Wanwu, Yuanyi Bio and Jiangsu Chuangjian Medical, received financing in 2023, and the investors behind them included Lenovo Capital, Softbank China, Zijin Port Capital and Hongbo Capital.

In Xue Feng’s view, it is the general trend that raw materials receive much attention. From the global experience, the rapid growth of international brands has largely benefited from the application of core components, such as the 377 (phenylethyl resorcinol) of Dr. Johnson Chengye, the boson of L ‘Oré al Group, etc. Large multinational groups have always attached great importance to the investment and acquisition of upstream core components. The same is true in China. In 2020, the implementation of the new regulations on the supervision and administration of cosmetics promoted the rapid development of functional ingredients, and domestic head enterprises and cutting-edge high-end brands also actively integrated the supply chain. For example, the revenue of Freda was driven by hyaluronic acid, which increased rapidly from 200 million yuan to more than 2 billion in five years. Bettini’s development of traditional herbal ingredients has gradually made it a scientific and technological beauty brand with national characteristics.

Most of the above-mentioned more than 20 financing enterprises are synthetic bio-companies, one of which is to break through the limitations of the original biological raw materials, improve production efficiency and reduce costs by technology. At present, the raw materials for synthetic cosmetics include hyaluronic acid, collagen, astaxanthin, ergothionine, carnosine, sialic acid, arbutin, squalene and so on.

Recombinant collagen and peptides are the components that attract much attention in 2023.

After being led by Shiseido in 2022, Chuangjian Medical was jointly led by LCatterton, a consumer investment fund under LVMH Group, and CITIC Lyon Capital in September 2023, with the financing amount exceeding 200 million yuan. The company is mainly engaged in recombinant collagen, and started listing counseling in January 2024.

In July 2023, Jinbo Bio was listed on the North Stock Exchange, becoming the first recombinant collagen company to land in A shares.

In the previous month, Pai Peptide Bio, which has attracted much attention in the industry, disclosed the prospectus in Shenzhen Stock Exchange and opened the way to listing. This enterprise is a state-level high-tech enterprise focusing on the research and development and production of polypeptide products, and it is also the only state-level "specialized and innovative" small giant polypeptide production enterprise, and has cooperation with local cosmetics enterprises such as Polaiya, Huaxi Bio and Marubi.

Investment considerations

The head of the investment department of a domestic head skin care enterprise said that last year, the department was also concerned about the investment opportunities of raw materials, covering peptides, collagen, ceramides, sunscreens and other fields. The reason is that in recent years, consumers pay more attention to the efficacy selling point, and brand enterprises also hope to deeply bind with innovative supply chain enterprises in the upstream to jointly develop or directionally make some unique raw materials, so that "the logic of two-way cooperation between business and capital is relatively smooth". At present, his department is following up several targets and plans to participate in investment by direct investment.

In addition, he also mentioned that it is more difficult for consumer companies to go public at present, but upstream companies are currently listed.

In January, 2024, after seven years’ long waiting for listing, Mao Geping, a well-known cosmetics brand, voluntarily withdrew its application for listing and distribution, and the listing of "The First Share of A-share Domestic Cosmetics" came to an end temporarily.

Li Tao also believes that raw material companies have certain scientific and technological attributes and have the possibility of listing. Therefore, last year, he also paid attention to peptides, ergothionine, plant extracts, etc. However, due to the high valuation of the company, they did not make a move in the end.

Shanghai Jinpu Kunwen Investment Management Co., Ltd. has been paying attention to innovative raw materials with practical effects on health and beauty. The underlying logic is to find raw materials with high price, high gross profit and high added value, which have the characteristics of wide application and large market, including the raw materials related to transdermal absorption technology, the extraction of characteristic plants and the innovation of raw materials by modification technology platform.

Like Li Tao, Xue Feng also looked at many popular cosmetic raw materials on the market last year, such as Shenzhen Weiqi Technology Co., Ltd., which makes peptides, but the valuation of such enterprises is too high to invest. Last year, he finally invested in two different companies, one is Eutectic Technology, which is characterized by innovative improvement of existing raw materials, such as solving the pain points of curcumin, hydroxytyrosol and so on; The other is Chapter 14 of the brand, which is characterized by drawing lessons from the ideas and logic of new drug research and development, applying computer technology to the excavation of key targets, designing new functional compounds and screening high-performance active products.

In Xue Feng’s view, the new research and development of raw materials takes a long time, even without income for several years, and the cost will be cheaper if the raw materials are improved, the experimental verification time of effectiveness will be shortened, and the overall business cycle will be shortened.

Can the tuyere continue?

Li Tao will not invest in raw materials unless the performance of raw materials companies is improved this year. He predicted that it would take several years for the raw materials to be digested by the product side, thus contributing to the performance. In addition, the listing failure of peptide bio, which attracted much attention last year, also made the investment in raw materials more uncertain. "It was a good signal," Li Tao said.

In June, 2023, Pai Peptide Bio, the raw material supplier of "beauty peptide" with the largest market share in China, attacked the IPO, and in December, 2023, it applied to withdraw the application documents for listing.

Despite this, Xue Feng believes that the popularity of beauty raw materials will continue in 2024, "only in this direction." Last year, a consumer brand invested by Xue Feng realized a profit of 150 million yuan, but it still failed to go on the market, so it had to move its business closer to new materials and raw materials. These days, Xue Feng is visiting a polypeptide-related enterprise in Jinan, which is still in the laboratory research and development stage.

In Xue Feng’s view, a large number of investment institutions have turned their attention to the upstream raw material industry, which has also caused a certain degree of valuation bubble. However, he believes that the innovation of raw materials lies not only in the original development, but also in the innovative transformation and utilization of the original raw materials, which is also worthy of the attention of enterprises and investors.

The END

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Original title: "Beauty money rushes to raw materials"

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Ministry of Finance: In 2023, the national lottery sales totaled 579.696 billion yuan, a year-on-year increase of 36.5%.

  On January 30th, statistics released by the Ministry of Finance showed that in 2023, the national lottery sales totaled 579.696 billion yuan, an increase of 155.044 billion yuan or 36.5%. Among them, the sales of welfare lottery institutions was 194.441 billion yuan, an increase of 46.311 billion yuan, an increase of 31.3%; The sales of sports lottery institutions reached 385.255 billion yuan, an increase of 108.733 billion yuan or 39.3%.

  Compared with the same period of last year, lottery sales in all provinces in China increased, with Guangdong, Jiangsu, Zhejiang and Shandong increasing by 16.321 billion yuan, 12.946 billion yuan, 12.442 billion yuan and 10.832 billion yuan respectively.

  The Ministry of Finance requires that lottery agencies at all levels should closely follow up and analyze new situations and new problems, effectively strengthen the issuance and sales of lottery tickets, and ensure the smooth operation of the market. Financial departments at all levels should further strengthen lottery supervision, actively create a good external environment, maintain market order, and promote the sustained and healthy development of lottery. (Economic Daily reporter Zeng Jinhua)