月度归档： 2025 年 7 月

Aston martin V12 Speedster DBR1 official map.

　　[official map of new car in car home] Recently, aston martin officially released the official map of DBR1 special edition model of its aston martin (|). The new car is to pay tribute to the champion of Le Mans 24 Hours in aston martin in 1959. There are 88 new cars in the world, and the starting price is about 950,000 US dollars (about 6.15 million yuan). The limited-edition models will be delivered in mid-2021, and the regular models will continue to accept orders.

Aston martin V12 SPEEDSTER 2021 DBR1 Edition.

　　Externally, the special edition model will be able to choose the paint color of "Aston Martin Racing Green" in mint green, and at the same time, the white circle of "Clubsport White" will be painted on the front engine hood and door side of the new car. In addition, the new car will also be equipped with a helmet with the same color as the car paint, and the overall collocation will blend retro and modern atmosphere.

Aston martin V12 SPEEDSTER 2021 DBR1 Edition.

　　The front grille of the new car adopts aston martin’s iconic big mouth design, and the middle net is decorated with horizontal stripes of satin silver. On the side of the car body, the car adopts the iconic Speedster body form, and uses a five-spoke 21-inch rim with central locking. Its surface is satin black, and it is machined and decorated with brushed metal.

　　In the interior, the new car seat, center console, steering wheel and other places are all wrapped in chestnut brown leather, while still equipped with carbon fiber and satin brushed aluminum buttons and decorative panels. It is worth mentioning that if the user orders a DBR1 model, the driver and co-driver helmets will be standard, and the helmet color is the same as the body color.

Aston martin V12 SPEEDSTER 2021 DBR1 Edition.

　　In terms of power, the special edition model is still equipped with a 5.2T twin-turbocharged V12 engine with a maximum power of 700 HP and a maximum torque of 753 Nm. In terms of transmission system, it will match the eight-speed automatic gearbox and cooperate with the rear wheel drive. Moreover, the limited slip differential will be standard on the rear axle of this model to maintain the traction of the wheels on both sides. The acceleration time from 0 to 100 km/h is about 3.4 seconds, and the top speed is 319 km/h. (Text/car home graduated)

After the rumor of Cecilia Cheung’s ＂three births＂, he first took a photo of his slim figure and beautiful legs.


1905 movie network news Recently, aroundCecilia CheungRumors of giving birth to "triplets" in secret kept on, but Cecilia Cheung didn’t respond to them. On December 15th, Cecilia Cheung took photos through social platforms and released several beautiful photos in succession. In the photo, Cecilia Cheung is dressed in black with black sunglasses, which is very cool. Black "cobweb" stockings show beautiful legs, sharp chin, slim figure, and seem to be in a good mood.

36Kr read ｜ Epidemic Battle： On the decisive line, four strategies teach you to do a good job in explosive marketing.

The Lantern Festival has passed, and I believe everyone has had a memorable Spring Festival. Now the national enterprises are gradually returning to work, and all walks of life are more or less affected by the epidemic.

How to do a good job in products, improve performance and make up for losses has become the core proposition of all business owners, product, operation and marketing lovebirds. At this time, making, doing well and marketing an explosive product may become a sharp weapon to turn the situation around.

Mr. Kaohsiung Yong, who has more than 20 years’ experience as a product manager across the Internet and traditional industries, shared in detail the whole process and key points of making explosives in his new work "I Make Explosives in Xiaomi". Today, the editor shared the "explosive marketing" part, in order to entertain readers, expecting everyone to make and do a good job of explosive products.

1. The core of explosive marketing is transformation, and marketing that does not aim at transformation is a waste of money.

2. The core of product marketing is to re-match products with users, that is, to redefine products according to user logic.

3. The way to improve the activation rate is to let users experience the "explosion point" faster. The earlier the explosion point, the faster the transformation!

4. For every 5% increase in user retention rate, enterprise profits can be increased by 25% ~ 95%, and retaining users is an important means for enterprises to obtain profits.

No matter how good the product is, in this era, it is impossible without marketing. Objectively speaking, marketing is also an ability, and it is a very important ability. On the premise of sufficient product strength, marketing is the catalyst of explosive products, which can promote the explosion of explosive products in a short time.

Customer is king! The core of explosive marketing is users.

The explosive marketing we are going to discuss today needs to be user-centered, redefine your products according to the user group, and use the way users are used to doing traffic and transformation. The traditional mode of "the channel is king" has been gradually fading away, and various C to C (factory direct selling) and C to M modes that have emerged recently have shown that whoever owns the user, the closer he is to the user, the greater the chance.

How to stick to users without wasting money? Four strategies of product explosion marketing

Explosives marketing is more based on product level. This kind of marketing is more based on product transformation, and only the marketing that sells products is truly valuable marketing. We often say that all marketing that does not aim at transformation is a waste of money.

Since the purpose of marketing is to sell products, we will adopt the logic of e-commerce to see what kind of marketing means we need at different stages. The formula of e-commerce is:

E-commerce = flow × conversion rate × customer unit price × repurchase rate

We will launch our explosive marketing strategy from these four aspects.

Traffic marketing, in a nutshell, is to acquire users, and we call it acquiring customers. Here I will interpret how to get traffic based on the logic of explosives. Let’s look at how to do traffic marketing from three dimensions.

Products are the source and the basis of all marketing. Focusing on product marketing, we should re-match products with users and find the "explosion point" of products. The most attractive thing about your product is its core competitiveness. As long as you dig out this explosion point, your product will have a soul.

Let’s look at a classic case of finding the explosion point from the user’s point of view. In 2018, the phrase "melon seeds used cars are sold directly to the net, and there is no middleman to make the difference" is popular in major media. Why is this slogan so popular? A simple reason is to find the user explosion point-"no middleman makes the difference."

Users have always hated middlemen, and melon seeds used cars seized this explosion point and pushed their direct selling service to the market. Users were of course guided to melon seeds online. In fact, let’s seriously think about it: isn’t the melon seed used car itself a middleman? However, this is no longer important to users, who believe that Guazi.com is more honest.

When a product has an explosion point, it is easy to impress users and detonate the market. On the contrary, there is nothing wrong with some products, but it is easy to misunderstand that there is something wrong with the products if the people are positioned wrong.

In today’s era of information explosion, whoever can catch the user’s attention within 8 seconds and quickly establish the user’s knowledge of the product will have a chance to win the market. Today’s advertising language pays more attention to six words: simple, rude and effective. The core of advertising language is to convey information, which should be printed directly in the user’s heart like a seal. This kind of advertising language has two skills: grasping the product characteristics and matching the user’s concerns, and directly completing cognitive implantation; Find accurate user groups, and directly and accurately locate products and people.

Social marketing, also called social marketing, is simply marketing based on social relationships. With the rapid development of mobile Internet, there are 3 billion Internet users worldwide, among which 2.5 billion are expected to be social media users.

Social media has several distinct characteristics: more accurate target group, higher conversion rate and lower marketing cost. In the network era, consumers’ purchase of products is not only the end of one transaction, but also the beginning of another transaction, or the beginning of word-of-mouth communication. It is this word-of-mouth cycle that has made great changes in social marketing. Dentsu summarized the whole consumer behavior as AISAS model.

This model is a complete online consumer behavior model. For enterprises, we need to set corresponding marketing strategies in every link of AISAS model in order to establish a complete cycle of social marketing. Specifically, today’s social media are very rich. Wechat, Weibo, Toutiao, Tik Tok, Aauto Quicker, Zhihu, Post Bar, webcast and many vertical websites are actually social marketing platforms.

Different platforms have different attributes, so we need to choose different platforms according to different products and different marketing objectives. If you want to make a cosmetic, and hope to compete with major brands for ingredients or technological content, then Little Red Books and beautiful legends are more suitable for you. And if you want to bring goods through online celebrity, maybe Tik Tok is the best place for you.

Today, all kinds of live broadcasts in online celebrity and Tik Tok have risen rapidly, and major stars have followed suit and moved to major live broadcast platforms. At that time, online celebrity’s goods became a hot spot. Behind these goods brought by online celebrity is actually the rise of content marketing.

In 2018, the number of online celebrity with more than 1 million fans increased by 23%, and the number of online celebrity with more than 100,000 fans increased by 51%. The total population of online celebrity has exceeded one million. A huge number of online celebrity and fans have created a new economic form. The live broadcast market alone reached 45.3 billion yuan in 2017, and the market scale is expected to reach 112 billion yuan by 2020. This will be a huge market.

In online celebrity’s economy, content marketing has a high "idolize characteristic", so online celebrity people who broadcast live don’t have to tweet about the products they want to sell. They show the scene effect, such as lipstick on the mouth, jewelry on the hand and cosmetics used in the dressing room, which can all become hot commodities. Stars with the same paragraph, online celebrity with the same hot network.

Although online celebrity’s products are very popular, we should not deify online celebrity’s products. First of all, we should let our products have their own characteristics. Online celebrity products have several characteristics: eye-catching appearance, high recognition, novel functions, which are in line with the personality of young people.

In online celebrity products, scene marketing and drama marketing are especially sought after by users, and many online celebrity will associate products with daily life, such as travel and food. Directly implanting products into life situations, so that users unconsciously like these products, thus stimulating consumption, the effect is often much better than the original oral broadcast.

In addition to online celebrity, IP (intellectual property) is still a big trafficker. Especially those Marvel Comics series and Disney series, which are deeply rooted in people’s hearts, have been increasingly combined with various products and achieved good results. In this respect, Wufangzhai, once a time-honored brand, has done a very good job. Its Disney series of zongzi and Marvel Comics series of zongzi are deeply loved by children, and these two kinds of zongzi have naturally become explosive products in the zongzi industry.

In addition to this IP implantation, there is also a marketing method that is cross-border cooperation. In this regard, the cooperation between Rui ‘ao cocktail and Liushen is classic. In a Tmall national tide, Ruiao launched a toilet water-flavored cocktail, which aroused the curiosity of many young people: What would it taste like to put the cocktail in a toilet water bottle? As a result, Tmall sold 17,000 bottles of this cocktail in one minute, which was a big hit.

After we attract users, we need to activate them, that is, let users buy or use our products. Generally, we call the proportion of users who buy or use our products to the total users as the conversion rate. Conversion is a very important part of the whole user transaction process. E-commerce often mentions the conversion rate. A well-done e-commerce can achieve 5%, and a poorly done e-commerce can only achieve a few thousandths. Without conversion, no amount of traffic is meaningful.

So how can we improve the conversion rate? One of the most effective ways is to let users experience the "explosion point" quickly. Once users experience the "explosion point", it is easy to place an order and complete the conversion. In addition to allowing users to experience the explosion point faster, we also need to determine the activation path and establish a funnel report. In other words, we need to monitor the whole process of activating users to see at which stage more users are lost.

From the point of view of App, general registration is the most lost part of users. Lowering the registration threshold of users and increasing registration incentives are the most important means to improve the activation rate.

The following is a funnel model of App activation: from the graph, it can be clearly seen that registration is the most user-losing link.

How important is the user retention rate? A survey report shows that for every 5% increase in user retention rate, the profit can be increased by 25%-95%. Simply put, a large part of corporate profits come from old users.

Word-of-mouth marketing and virus marketing need to be used together. We often find that many old users like our products and they also like to recommend our products to others. However, this heat will only last for a while. So, how to continue this heat? The simplest way is viral marketing.

In fact, the process of virus marketing is relatively simple, that is, it keeps creating surprises and giving users extra stimulation, so that both seed users and fission users have a sense of participation and gain at the same time. A simple fission process is shown in the following figure:

In this process, two things are very important: first, the fission copy should be interesting, and the fission "interests" should be clearly stated, so that users are willing to participate with interests; The second is to issue a prize link after the task is completed. This prize should be given not only to the seed users, but also to the fission users. In this way, it is easy to form a fission open loop, and other users can continue to fission. In addition to viral fission, there is another way to retain users, that is, to continuously provide users with products or services that satisfy them.

Repurchase means that users buy a commodity and then buy the commodity or the brand’s commodity again. Repurchase rate is a very important indicator, which reflects users’ loyalty to a certain brand. Users have no obligation to be loyal to a brand. Only by providing better service and greater brand influence will users repeat purchases.

Another way to increase the repurchase rate is to continuously improve the brand’s influence. Users buy products, in addition to practical products, there is another reason is to identify with the brand. An important indicator of consumption upgrading is brand awareness. Many people choose brands first, and then products.

Therefore, how to strengthen product brand becomes more important. Strengthening the brand is not necessarily advertising. The best way to strengthen the brand is to constantly toss your products. With the rise of new media, let your products appear in places where users gather and brush more sense of existence. In addition, it is also a good way to enhance the brand by encouraging users to take more photos, increase their circle of friends and make more user comments.

It is difficult to succeed without explosives.Entering the Internet 2.0 era, do you find that the era of traffic bonus has become a thing of the past, with more and more netizens’ time and lower conversion rate? The cost of obtaining customers is getting higher and higher, but the unit price of customers is getting lower and lower; More and more investment in operation, but the repurchase rate is getting worse …

Many enterprises are faced with such difficulties: low product sales and a large inventory backlog; The phenomenon of market homogenization is serious, and a single product is not profitable and has no popularity; Traditional sales channels can’t move, and emerging Internet marketing games don’t know anything …

Under the fierce impact of the mobile Internet, how can traditional enterprises transform and upgrade, how can they break through the dark encirclement of traffic and avoid the fate of being shot dead on the beach by the back waves?

There is only one way-stick to the explosive strategy!

Today’s article is excerpted from the book "I make explosive products in Xiaomi: products that make users feel smart are good products".The author tells everyone with personal practice that explosives have patterns and can be copied. The author made a systematic review of his own experience in research and development and promotion of explosives in Xiaomi, helping enterprises to tailor explosives with their own topics, their own traffic and huge sales, helping enterprises to cultivate explosives genes, and enabling enterprises to have the ability to continuously build explosives and calmly cope with new challenges!

Kaohsiung Yong

The witness and practitioner of Xiaomi explosive products has more than 20 years of practical experience in product development. This paper puts forward the design of "smart key" of explosive products, and applies it to the startup advertisement of smart TV and the TV remote controller without numeric keys. Former vice president of Xiaomi TV and former senior staff officer of Xiaomi Group Staff.

He used to be an executive of Zhongxing Microelectronics, Shanda Network, Hisense and other companies.

A history of Qin Dynasty is the growth history of BYD brand. What are the characteristics of Qin Dou in past dynasties？

[Technology] Recently, many friends around me want to buy new energy vehicles. Considering that there is no charging condition at home, it seems that pure electric vehicles are not so convenient to use, so many people are thinking about buying a plug-in hybrid. However, when I went to the 4S shop to ask, there was another kind of car called extended-range electric car. What the hell is going on here? What is the difference between them? Who can enjoy the subsidy?

Home of the car

■ 60 seconds to understand the core point of the article

Both plug-in and extended-range electric vehicles belong to the category of hybrid power, and extended-range electric vehicles are included in plug-in hybrid power;

-In the state subsidy policy, plug-in hybrid products are subsidized, in other words, extended-range electric vehicles also enjoy dividends;

-Although it will enjoy subsidies, it will be used in some restaurants and will be restricted by the tail number.

● Is plug-in hybrid and extended-range electric the same thing?

In this era of light reading, we also stress the priority of conclusions. To be sure, plug-in hybrid and extended-range electric are not two naming methods of the same technology. In fact, there is a relationship between inclusion and inclusion between them. In a word, both brothers belong to the category of hybrid technology, and extended-range electric is included in plug-in hybrid. Since there is a difference, let’s take a look at it separately.

● Hybrid+external charging = plug-in hybrid?

-Who can you buy in the market?

Due to the current policy support, patent protection and other reasons, there are only a handful of hybrid models put into China by car companies, but the optional range of plug-in hybrid market in the middle segment is relatively large. China brand and joint venture brand also have layout in this market.

Home of the car

-What’s so good about it?

Plug-in Electric Vehicle (PHEV) can be seen from its name that it has the gene of hybrid vehicle. Therefore, like hybrid vehicles, its energy is provided by batteries and fuel, and its power is provided by motors and internal combustion engines. From the driving level, it is also between electric vehicles and fuel vehicles, that is to say, such products can be driven by pure electricity or by internal combustion engines.

Home of the car

Home of the car

Home of the car

Compared with hybrid models, plug-in hybrid models have larger battery capacity, so pure electric driving is longer.If your car environment is mostly in the city, and the distance of each use is not long, and you have charging conditions, the use experience of plug-in hybrid vehicles will not be much different from that of pure electric vehicles.

Home of the car

Home of the car

Home of the car

Home of the car

Of course, everything is a double-edged sword. As mentioned earlier, there are two driving forms, pure electric and internal combustion engine, which means that the drive and control systems of the two models should be integrated in the plug-in hybrid vehicle, so its structure is complex and its cost is relatively high. This is one of the reasons why the price of plug-in hybrid models on the market is slightly higher than that of fuel models.

Home of the car

Home of the car

On hybrid vehicles, motors will be arranged in different positions according to different requirements. In some plug-in hybrid models, the motor will be arranged on the rear axle alone, and it can drive the rear wheel under some working conditions, thus realizing the four-wheel drive function. Of course, the purpose of this arrangement is more to improve the performance of vehicle handling and stability, and it is not its duty to complete the work of getting rid of difficulties in harsh conditions. Therefore, although plug-in hybrid is indeed like hybrid+external charging in structure, plug-in hybrid can undoubtedly provide more different driving experiences for car owners in terms of working mode and realization effect.

Home of the car

Click here for details.

The exposure of ＂Living Together in Time and Space＂ shows Xú Zhēng performing for Tong Liya, Lei Jiayin.


1905 movie network news Produced by Xú Zhēng, directed by Su Lun, and starring Lei Jiayin and Tong Liya, the comedy love fantasy film "Living Together in Time and Space" is being shown nationwide. Recently, the film exposed a feature clip. Lu Ming (Lei Jiayin) from 1999 was opened to the new world by Gu Xiaojiao (Tong Liya) from 2018: a mask like "underpants", a mobile phone that can listen to songs, and a mobile phone assistant that can deliver meals … … There is also Xú Zhēng’s hilarious interpretation in the clip. He turned into a "noodle maker" and brought a hilarious "noodle performance". Two days after the film was released, the box office exceeded 100 million, which was highly recognized by the audience. 520 watched the sweetest movie this summer together.

Lei Jiayin became an "idiot" who had never seen the world, and Xú Zhēng turned into a "hot pot takeaway"

The feature footage exposed by this film comes from the fact that Lu Ming (Lei Jiayin) in 1999 and Gu Xiaojiao (Tong Liya) lived together in 2018 because of the "wall crack", which resulted in some "jokes" due to the different ages of their lives. Lu Ming not only regards the mask of Gu Xiaojiao as "underpants", but also doesn’t believe that mobile phones can play music. But when Gu Xiaojiao really makes his "assistant" — — After Siri’s assistant called the takeaway, Lu Ming had to admit that the door to his new world was completely opened. Lei Jiayin and Tong Liya cooperated tacitly, and their acting skills were in place, which made people feel happy across the screen. In addition, there is an excellent performance by Xú Zhēng. Xú Zhēng not only served as the producer of the film, but also contributed a memorable hilarious performance. This performance of "flowing water", "avalanche" and "golden snake-ridden" brought by the oldest generation of noodle makers who fished at the bottom of the sea unexpectedly appeared and ended with a surprise and laughter, which played a finishing touch to the film.

The audience said that "the jokes are twice as touching and full" became the first choice of 520 love movies.

On the basis of the good results of 50.18 million box office on the first day, the film "Living Together in Time and Space" made persistent efforts and created a good result of over 100 million box office in two days. At present, the key box office data still ranks first, which shows its popularity. Douban score rose from 7.3 to 7.4, which shows that the quality of the film is hard enough. Many viewers left comments after watching the movie, saying that it was "full of laughter", "the two leading actors were full of CP feelings and really liked it", "not only pure comedy, but also very emotional", "the eggs were so sweet" and "I just wanted to marry Lei Jiayin after watching it" … … It can be said that it is a good comment. On the occasion of 520, this comedy romantic fantasy movie with light humor, laughter and tears has become people’s first choice. On this special day of 520, it is really a pleasure to watch the sweetest movie this summer.


The escort rider care and support team was awarded the ＂High-energy Team＂ in Harvard Business Review.

　On August 18th, the second "High-energy Team Award" sponsored by Harvard Business Review and FESCO was officially announced. After eight months’ selection, the "Care and Protection Team of Flash Company" stood out from more than 100 participating enterprise teams and won the grand prize of the High-energy Team Award.

"High-energy Team Award" is a heavy award for organizational management, aiming at finding and commending those high-energy teams that are constantly evolving and surpassing themselves in the organization, and exploring new methods of enterprise management in the future. In order to let more excellent teams be seen and valued, provide learning and reference experience for enterprise organization and management, and produce greater social value. This year’s "High-Energy Team Award" was reviewed from six dimensions: innovation ability, strategic execution ability, agile response ability, performance influence ability, team attraction ability and team resilience, resulting in three full-court awards and 30 individual awards.

As a pioneer in the field of one-hour instant delivery service in the same city, Flash Delivery provides users with one-to-one express delivery service in the same city for 7×24 hours, helping users solve various "urgent, busy, lazy and difficult" problems.

"Emergency rescue" is a common situation encountered by couriers. The existence of couriers greatly relieves people’s anxiety and makes people’s work and life more calm and beautiful. Once a company boss found that he forgot to bring important documents when he was approaching the meeting place, and asked his assistant to deliver them by car urgently. However, due to the traffic jam, the assistant could not arrive at the specified time. In desperation, he parked his car on the side of the road, called for a flash delivery, and repeatedly told him to deliver them on time, otherwise he would be criticized. With the flexible advantages of electric vehicles, the flasher delivers the documents to the recipients within the specified time, so that the meeting can proceed smoothly. Afterwards, the assistant was praised by the boss for his flexibility.

Up to now, the number of licensing flashers on the flash platform has exceeded 2 million, and the number of service users has exceeded 100 million. The rider is the transmitter and practitioner of the flash value. Flash has been striving to build a win-win ecology with the rider, so that they can take orders comfortably, safely and happily to help more users. Therefore, the "care and protection team of the flash driver" has successively launched a number of care measures, such as rider safety protection, reducing the cost of taking orders, improving the experience of taking orders, promoting the career of riders, caring for riders, and improving the service of riders’ cultural life.

In terms of rider protection, flash always puts personal safety in the first place, and occasionally provides traffic safety training for flash drivers in conjunction with local traffic control departments throughout the country, always reminding flash drivers to regulate their travel and travel safely; In special periods such as high temperature, severe cold and disasters, the "Escort Care and Support Team" will provide all kinds of materials for the escorting staff free of charge to protect the rights and interests of riders.

In terms of career development, in order to provide a venue for emotional communication for couriers, since 2022, Flash has set up a "home for riders" in many cities across the country to provide them with comprehensive operation and service guarantee places such as induction training, communication, problem solving, coffee breaks and offline activities; At the same time, Flash-forward launched activities such as "Gold Medal Lecturer" and "Rider Communication Camp" internally, and invited excellent riders to share the skills of taking orders for new riders, so as to improve the high-quality service ability of flash-forward, thus helping users better and solving practical difficulties for users. And open a career promotion channel, excellent flashers can be hired as formal employees of the company.

In terms of family care, Flash has launched the "College Entrance Examination Aid Program". Since 2020, it has provided free tuition for flash attendants or their children who have been admitted to excellent colleges and universities for one year, which not only rewards their excellent academic performance, but also helps flash attendants to reduce their family financial pressure.

"Deliver with kindness" is the service concept of flash delivery. For a long time, flash delivery has promoted the cultural construction of "kindness and altruism" among riders and established a "love reward plan", which has also made the platform care for riders and the riders give back to the society. In the future, the "Escort Care and Support Team" will continue to work from the aspects of order taking mechanism, income security, training and learning, and health security to provide more convenience for riders.

The domestic ＂king of fruit＂ is coming! Will ＂durian freedom＂ be realized？

　　Durian, known as the "king of fruit", has been deeply loved by consumers with its golden color and sweet and soft taste. Before this year, all durians sold in the market came from abroad, and starting from this month, the first batch of domestic durians will be on sale soon.

　　In June, in the durian base in Sanya, Hainan, pieces of durian trees were hung with full fruits. There are more than 7,000 mu of durian planted here. At present, the fruit bearing capacity is about 1,400 mu, and the total output is expected to be about 40 tons this year.

　　Li Xianghong, a researcher at Sanya Research Institute of Hainan Academy of Agricultural Sciences:At present, the cultivated varieties are mainly golden pillows, and others are Maoshanwang and Heithorn, and the varieties are still relatively rich.

　　Hainan has a long history of trying to introduce durian planting, but the survival rate has been very low before. In recent years, local growers have increased the survival rate of durian from the initial 30% to more than 90% through cooperation with scientific research institutions in Southeast Asian countries and Hainan Province, and also summed up Hainan’s unique interplanting mode of "growing with short crops".

　　Li Xianghong, a researcher at Sanya Research Institute of Hainan Academy of Agricultural Sciences:Short-term crops, such as pineapple and banana, are suitable for durian intercropping in the young tree period, that is, in the non-productive period. By planting these short-term herbaceous crops, it is helpful to conserve moisture and provide nutrition for durian.

　　It is understood that,This year, durians in Hainan will be listed in June, and more durians will mature in mid-July.Unlike durian imported from Southeast Asian countries, which is picked in advance and gradually matured during transportation,Hainan can make durian "ripe on the tree"This means that consumers can eat fresher durian. However, the reporter learned from the e-commerce platform that due to the low output of domestic durian just listed this year, it will take some time to realize "durian freedom".

　　Person in charge of tropical fruit collection and marketing in JD.COM supermarketHu Li:On the evening of June 17th, we started to do the pre-sale of durian in Hainan.Hundreds of durians will be put on the market one after another. As the planting technology becomes more and more mature and the planting area becomes larger and larger, durian will be very cheap after the output rises.

The deep blue car has succeeded again, and the new deep blue SL03 is equipped with a 1.5L engine.

For discerning consumers, the size of a car space can no longer be an important indicator for them to buy a car. Today, Xiaobian picked a car and introduced it to everyone. It is. Next, let’s see if its highlights can attract you with Xiaobian.

First of all, from the appearance, the front face of dark blue SL03 conforms to the aesthetics of consumers and looks sporty. At the same time, the headlights present a fashionable and sporty design style, and the whole is very simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4820MM*1890MM*1480MM. The car adopts dynamic lines, and the side of the car presents a comfortable design style, which is eye-catching with large-sized thick-walled tires. In terms of the rear end, the rear end echoes the front face, and the taillights are very sporty, and the overall layout is impressive.

When I came to the dark blue SL03 car, the interior design of the dark blue SL03 took a dignified route, and the overall look was very spiritual. The steering wheel of the car is well designed, made of leather and has a good grip. Take a look at the central control. The car is decorated with a tough touch-control LCD central control screen, which makes the interior style impressive and the overall design of the central control is remarkable. Let Xiaobian introduce the dashboard and seats. The dashboard of this car presents an avant-garde personality design style, and the design is more fashionable and sporty. The car uses a leather/suede mix seat, which is wide and thick, with exquisite materials and comfortable ride.

Deep blue SL03 is equipped with car networking, driving mode selection, Bluetooth key, NFC/RFID key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, which can be said to be quite satisfactory.

Do you have the urge to buy a car after reading the whole article? Let me make a summary. I wonder if you are excited about this car introduced today?

The chassis is stable and consumption is booming. China has taken many measures to promote economic recovery.

　　　　　　 CCTV News:At the beginning of the program, first look at the economy through data.

　　　　　　 Data 1: Nearly 80%. The Ministry of Agriculture and Rural Affairs announced that at present, the national early rice harvest has reached nearly 80%. At present, the southern rice region is in a critical period of grabbing early rice and planting late rice on a large scale, and the "double grabbing" operation is progressing in an orderly manner. A total of 280,000 combine harvesters, 240,000 rice transplanters and 50,000 dryers were organized around the country to put into the "double grab" operation, and the equipment support was generally sufficient.

National Bureau of Statistics: Promoting economic recovery and improving consumption infrastructure.

Data 2: 77.2%. Statistics from the National Bureau of Statistics show that in the first half of this year, the total retail sales of consumer goods in China increased by 8.2% year-on-year, and the contribution rate of final consumption expenditure growth to economic growth reached 77.2%, which played an important role in promoting economic recovery.

　　　　　　 Since the beginning of this year, banks have continued to increase capital investment in supporting the construction of consumer infrastructure and supporting commercial and logistics enterprises. The data shows that by the end of June, the balance of loans provided by the Agricultural Bank of China to rural consumer circulation enterprises such as agricultural products wholesale markets, logistics parks and county commerce and circulation reached 165.4 billion yuan, an increase of 26.5 billion yuan over the beginning of the year, with a growth rate of 19.04%. China Development Bank, Industrial and Commercial Bank of China and China Construction Bank have also increased their financial support for national logistics hub network, cold chain logistics operation system and other logistics infrastructure, as well as farmers’ markets and wholesale markets this year.

In the first half of this year, many banks increased their support for personal consumption.

Then pay attention to such a set of data: nearly 200 billion yuan, over 180 billion yuan and 62.2 billion yuan. This year, banks have also increased their support for personal consumption. The data shows that the balance of personal consumption loans of ICBC at the end of June was nearly 200 billion yuan, an increase of more than 10% compared with the beginning of the year; The balance of personal consumption loans of China Bank at the end of June exceeded 180 billion yuan, an increase of nearly 18% compared with the beginning of the year; In the first half of the year, CCB added 62.2 billion yuan in personal consumption loans, serving 25 million customers. The consumer loan interest rates of various banks have also generally decreased this year, and the personal credit consumer loan interest rates of many large commercial banks are around 3.7% on average.

Ten Typical Cases of Intellectual Property Protection by Procuratorial Organs in China in 2013

　　editorial comment/note On April 22, the Supreme People’s Procuratorate held a press conference to introduce to the media the situation of procuratorial organs’ strengthening judicial protection of intellectual property rights in 2013, and announced ten typical cases of procuratorial organs’ protection of intellectual property rights in 2013. Among the 10 selected cases, there are 5 cases of copyright infringement, 3 cases of trademark infringement and 2 cases of trade secret infringement; There are 8 criminal cases, 1 civil protest case and 1 administrative protest case, involving many knowledge-based economic fields such as industrial technology, e-commerce and software information. In order to focus on the new progress made in the judicial protection of intellectual property rights by procuratorial organs and provide guidance for the correct application of laws in handling intellectual property cases in various places, this newspaper has compiled and published these ten typical cases, so please pay attention.

　　Typical case 1

　　The case of four people, including Yibo Company, Ward Company and Yu Zhihong, infringing trade secrets.

　　Case fact: Guangdong Zhuhai Saina Printing Technology Co., Ltd. (hereinafter referred to as "Saina Company") was established in 2006. It is an innovative enterprise integrating R&D, manufacturing and sales of laser printers and other printing consumables. It has more than 330 proprietary technologies at home and abroad, and has won the title of "Global Leading Enterprise in General Laser Printing Consumables Industry", "2011 Forbes China Potential Enterprise" and "Guangdong Famous Brand Enterprise".

　　From January to March, 2011, Yu Zhihong, the former executive deputy general manager of Seine Company, and others imitated the business model of Seine Company, and established Jiangxi Yibo Electronic Technology Co., Ltd. (hereinafter referred to as Yibo Company) and Guangdong Zhongshan Ward Company (hereinafter referred to as Ward Company), and established three companies dedicated to selling Yibo Company’s products in Hong Kong, the United States and Europe. Subsequently, Yu Zhihong joined Luo Shihe, former sales director of Seine Company, Li Yinghong, former product manager and Xiao Wenjuan, former product sales manager, to work in Yibo Company and Ward Company without going through the resignation formalities with Seine Company. When the four people left their jobs, they took away the business information of Seine’s customers privately, and through the analysis of the information, they formulated a targeted sales strategy and price system, and then dumped the products to Seine’s customers. The behavior of Yu Zhihong and others maliciously competing for customers of Seine Company has caused huge economic losses to the company, caused great difficulties in its production and operation, and caused the company to be on the verge of bankruptcy.

　　Proceedings: On January 28, 2012, the public security organ applied to the procuratorial organ for approval to arrest the persons involved on suspicion of infringing trade secrets. On February 3 of the same year, Zhuhai City Procuratorate made a decision to approve the arrest; On June 6th, the case was transferred for review and prosecution. On July 9, 2013, Zhuhai Intermediate People’s Court made a second-instance judgment, and sentenced Yibo Company to a fine of 21.4 million yuan for the crime of infringing trade secrets; Ward Company fined 14.2 million yuan; Yu Zhihong and other four people were sentenced to fixed-term imprisonment ranging from six to two years, and each was fined from 1 million yuan to 100,000 yuan.

　　Comments: This case was undertaken by the Intellectual Property Office of High-tech Zone of Zhuhai Procuratorate, Guangdong Province, the first independent intellectual property office in China. In view of the complexity of the case, inter-provincial crimes, many people involved, strong professionalism, and difficulties in investigation and evidence collection, the procuratorial organs promptly intervened and actively urged the public security organs to file a case for investigation and put forward targeted suggestions to guide the investigation. At the same time, they followed up the investigation activities throughout the process, so that the case could be successfully handled.

　　The typical significance lies in the high amount of crimes, great harm and wide influence in this case. The successful handling of the case fully reflects the institutional and institutional advantages of the specialized handling mode of intellectual property cases of procuratorial organs, as well as the ability and determination of procuratorial organs to dare to supervise and be good at supervising major difficult and complicated cases and strictly perform their legal supervision duties according to law.

　　Typical case 2

　　Eight people including Ruichuang Company and Han Meng infringed copyright.

　　Case fact: Since 2008, Han Meng, general manager and Han Hongchang, deputy general manager of Shanghai Ruichuang Network Technology Co., Ltd. (hereinafter referred to as "Ruichuang Company"), in order to promote the company’s 2345 navigation website, instructed employees Qian Wuxing, Luo Hua and others to make pirated operating systems such as "Radish Home" by illegally copying Microsoft’s Win-dows operating system software. And bind and integrate malicious code in pirated software, and increase the company’s website views, attract paid advertisements, load paid links, and gain huge illegal benefits by publishing download links and hiring people to distribute pirated CDs offline for free. After auditing, the 2345 website earned a total operating income of 23.87 million yuan for Ruichuang Company.

　　Proceedings: In March 2011, Shanghai Public Security Bureau filed a case to investigate the case. Designated by the Municipal Procuratorate, the Procuratorate of Pudong New Area sent personnel to intervene in the investigation and guide evidence collection in advance. On June 4, 2012, the case was prosecuted. On February 4, 2013, the court in Pudong New Area fined Ruichuang Company 10 million yuan for copyright infringement, and sentenced Han Meng, Han Hongchang and others to prison terms ranging from three years to one year and six months, and each fined 1 million yuan to 100,000 yuan. This judgment is effective.

　　Comments: The infringement in this case lasted for three years, involving 286 cities in 29 provinces (autonomous regions and municipalities directly under the Central Government), and the amount of infringing software and illegal business was extremely huge. The injured unit (Microsoft) had filed a civil compensation claim of 100 million yuan in this case.

　　The typical significance is that the procuratorial organs did not handle the case, but extended the effect of handling the case. They not only actively carried out court education to urge the infringer to sincerely repent, but also tried their best to repair social relations and completely resolve the contradictions between the parties. Eight defendants bowed and apologized to the injured unit in court. After the trial, the defendant unit issued an apology statement through official website, and compensated the injured unit for 36 million yuan, obtaining the understanding of the injured unit. After the case was pronounced, the injured unit made a special trip to the procuratorate to express appreciation and gratitude to the judicial organs in China for their efforts and meticulous work style in cracking down on infringement and piracy.

　　Typical case 3

　　Jiafei Company sells counterfeit registered trademarks.

　　Case fact: From October 2011 to February 2012, Gong Yingbing, the general manager of Chongqing Jiafei Trading Co., Ltd. (hereinafter referred to as "Jiafei Company") and Wang Ziquan, the legal representative of the company, conspired to buy Feitian Moutai with a registered trademark of Kweichow Moutai for profit. The latter two organized company personnel to sell the above-mentioned fake wine at the sales business meeting. Up to the time of the incident, Jiafei Company has sold 240 bottles of fake Feitian Moutai, with a total sales amount of 270,360 yuan; 128 bottles of fake Feitian Moutai that have not been sold (calculated by the average sold price, the value is 144,192 yuan).

　　Proceedings: On March 15th, 2012, the Procuratorate of Yunyang County in Chongqing issued a procuratorial proposal to the County Bureau of Commerce, requesting that the clue of Jiafei Company’s case of selling fake Kweichow Moutai be transferred to the County Public Security Bureau. The county bureau of commerce then handed over the case clues to the public security organs. On March 28th, the county public security bureau filed a case for investigation on the crime of allegedly selling goods with counterfeit registered trademarks. After filing the case, the county procuratorate continued to track the investigation of the case and guided the county public security bureau to dig out the case of Xiao Moumou in Guizhou manufacturing and selling counterfeit Moutai. After obtaining the clue of Xiao Moumou’s case, the Ministry of Public Security directed Chongqing, Guizhou, Sichuan and other places to act in a unified way, and destroyed the dens for manufacturing and selling counterfeit Moutai in one fell swoop. On April 25, 2013, the county public security bureau requested the county procuratorate to approve the arrest of Wang Ziquan and Gong Yingbing. On April 28th, the procuratorate made a decision to approve the arrest. On July 10th, the case was prosecuted. After the second trial of the case, the court finally sentenced Jiafei Company to a fine of 200,000 yuan for selling goods with counterfeit registered trademarks, sentenced Wang Ziquan and Gong Yingbing to two years and six months in prison, and each fined 136,000 yuan. This judgment is effective.

　　Comments: This is a case that successfully supervised the transfer of suspected criminal cases by administrative law enforcement agencies relying on the working mechanism of linking administrative law enforcement with criminal justice.

　　The typical significance is that the procuratorial organs are not satisfied with supervising the transfer of cases of selling fake liquor, but continue to track the investigation of cases and guide the public security organs to dig out a major case of manufacturing and selling fake Moutai liquor across provinces. After the local public security organs reported to the Ministry of Public Security, the Ministry of Public Security directed the public security organs in Chongqing, Guizhou, Sichuan and other places to act in a unified way, destroying an inter-provincial source of manufacturing and selling fake wine in one fell swoop and expanding the effect of handling cases.

　　Typical case 4

　　Li Haitao and other three people violated trade secrets.

　　Case fact: In August 2006, Li Haitao resigned from Qilu Pharmaceutical Co., Ltd. Before and after his resignation, Li Haitao obtained the production technology of ceftazidime and other drugs by illegal means. In August 2008, Li Haitao purchased the production process of cefminox from Jin Chao, an employee of Qilu Antie Pharmaceutical Co., Ltd. (hereinafter referred to as Qilu Antie Company). From the end of 2006 to 2010, Li Haitao illegally disclosed the production process of five drugs, including ceftazidime, to Zhao Yuxin, assistant director of Harbin Pharmaceutical Group Pharmaceutical Factory, and allowed them to be used. Knowing that the above-mentioned pharmaceutical production process was illegally obtained, Zhao Yuxin still carried out process test, technical reserve and process improvement in the General Pharmaceutical Factory of Harbin Pharmaceutical Group. It was identified that Li Haitao and Zhao Yuxin illegally disclosed and obtained ceftazidime and other five production processes, which caused economic losses of more than 2.46 million yuan for Qilu Antie Company, and Jin Chao’s illegal disclosure of cefminox production process caused economic losses of more than 1.14 million yuan for Qilu Antie Company. After the incident, Li Haitao compensated Qilu Antu Company for its economic loss of 600,000 yuan, and Jin Chao compensated Qilu Antu Company for its economic loss of 10,000 yuan.

　　Proceedings: On October 27th, 2011, Licheng Branch of Ji ‘nan Public Security Bureau applied to the procuratorate for approval of the arrest of Li Haitao, Jin Chao and Zhao Yuxin on suspicion of illegally obtaining computer information system data. After examination, the procuratorial organ made a decision to approve the arrest of Li Haitao, Jin Chao and Zhao Yuxin on suspicion of infringing trade secrets. On June 8, 2013, Jinan Intermediate People’s Court made a second-instance judgment, and found Li Haitao, Jin Chao and Zhao Yuxin guilty of infringing trade secrets, and sentenced them to fixed-term imprisonment ranging from two years and six months to one year and three months respectively, and fined them.

　　Comments: The victim Qilu Antie Company is a subsidiary of Qilu Pharmaceutical Factory, a well-known domestic pharmaceutical company, and the largest professional manufacturer of cephalosporin APIs in China. The case is complicated, professional, long in time span and difficult to obtain evidence.

　　The typical significance is that in order to find out the facts of the case, the procuratorate not only carefully checked the evidence, but also detailed the outline of supplementary investigation, guiding the public security organs to collect, retrieve and fix the evidence, which laid a solid foundation for the successful handling of the case. In particular, the accurate identification of the nature of the case by the procuratorate has enabled the public security organs to adjust the direction of investigation and evidence collection in time and ensure the quality and effectiveness of cracking down on crimes.

　　Typical case 5

　　Case of copyright infringement by 19 people including Xinfeishi Company and Zheng Wuyue.

　　Case fact: In December 2011, Zheng Wuyue and Zhang Xiulan contacted Guangdong Xinfeishi Laser Technology Co., Ltd. (hereinafter referred to as "Xinfeishi Company", a formal enterprise producing audio-visual products in Guangzhou, Guangdong Province) through Zhang Shaobo to produce 4,000 pirated CDs of the movie "Wolf Smoke Everywhere". Xinfeishi Company produced the pirated CD for Zhang Shaobo without the permission of the copyright owner Zhejiang Hengdian Film and Television Production Co., Ltd. Packed by Zheng Wuyue and Zhang Xiulan, the CDs were sold all over the country. After the incident, the public security organs seized more than 150,000 pirated CDs, master discs, disc cores and other illegal audio-visual products from Zheng Wuyue, Zhang Xiulan, Zhang Shaobo and their offline retailers, and frozen more than 3 million yuan in the accounts of the registered personnel.

　　Litigation: The film Wolf Smoke Everywhere was shot by Zhejiang Hengdian Film and Television Production Co., Ltd. with an investment of 42 million yuan. After it was released on December 2, 2011, it was discovered that it was pirated on December 5. On December 6th, the Public Security Bureau of Dongyang City, Zhejiang Province filed an investigation on the copyright infringement of the movie "Wolf Smoke Everywhere", and arrested 19 pirated CD wholesalers Zhu Guoqing, Zhang Xiulan and Tang Shuigen, pirated CD retailer Pan Juzeng and their employees, and the staff of the pirated CD manufacturer Xinfeishi Company, destroyed 5 pirated CD dens and seized 4 pirated CD production lines. Dongyang City Procuratorate made a decision to approve the arrest of 17 of them on suspicion of copyright infringement (two others were released on bail pending trial). After the case was transferred for review and prosecution, the procuratorial organ additionally identified the unit criminal behavior of Xinfeishi Company. In September 2013, Dongyang City Court held a hearing on the case and adopted all the public prosecution opinions of the procuratorate, and sentenced the defendant unit to a fine of 2 million yuan for copyright infringement; Nineteen people including Zheng Wuyue, Zhang Shaobo and Zhang Xiulan were sentenced to fixed-term imprisonment ranging from four years and six months to ten months, and each was fined from 1 million yuan to 20,000 yuan.

　　Comments: This case is jointly supervised by the Ministry of Public Security and the Ministry of Culture, and it is a case that seriously infringes on the development of local film and television culture industry. The case involves a wide range, many people, and the criminal links are complicated, which has attracted much attention from the society.

　　The typical significance lies in that the procuratorial organs fully performed their procuratorial functions, intervened in investigation in time, guided evidence collection according to law, successfully prosecuted unit crimes, and urged the public security organs to completely destroy several dens selling pirated CDs all over the country, and urged some people involved in the case to surrender themselves. At the same time, the procuratorial organs also actively recovered more than 25 million yuan in economic losses for the injured enterprises.

　　Typical case 6

　　Zhu Jianjun infringed copyright and Luo Mingyong and other 13 people sold infringing copies.

　　Fact of the case: In October 2011, Luo Mingyong, Ning Chuanyin and others conspired to set up a gang that illegally copied CFA textbooks with unified supply, unified purchase price, unified sales price and unified dividend sales (note: CFA is the abbreviation of "Certified Financial Analyst" or "Chartered Financial Analyst" and is the internationally recognized highest certificate of financial and securities industry) in order to gain illegal benefits. As of the time of the incident, Zhu Jianjun sold more than 20,000 sets of CFA textbooks illegally printed to Luo Mingyong and others, with a total sales amount of more than 1 million yuan. From January to March, 2012, the gang’s illegal income from selling illegally copied CFA textbooks totaled more than 1.3 million yuan. In July 2012, the public security organs seized 25,000 pirated CFA textbooks in the warehouse rented by Luo Mingyong.

　　In addition, it was found that Ning Chuanyin illegally copied and sold ACCA teaching materials in collaboration with others without the authorization of the obligee (note: ACCA refers to "international certified public accountant" and is one of the most authoritative certificates in the field of accounting and finance in the world). Up to the time of the crime, Ning Chuanyin had sold 100 Yu Ben of illegally copied ACCA textbooks, making an illegal profit of more than 2,500 yuan. The public security organs seized 521 illegally copied ACCA textbooks that Ning Chuanyin had not yet sold.

　　Proceedings: On June 8, 2012, Yangpu Branch of Shanghai Public Security Bureau filed a case for investigation. On August 22 and September 19, 2012, 14 people involved in the case were arrested with the approval of Yangpu District Procuratorate. On November 22nd, the case was prosecuted by Yangpu District Procuratorate. On February 1, 2013, Yangpu District Court sentenced Zhu Jianjun to three years and eight months in prison for copyright infringement and fined him 150,000 yuan. Thirteen people, including Luo Mingyong, were sentenced to fixed-term imprisonment ranging from one year and six months to eight months for selling infringing copies, and each was fined ranging from 70,000 yuan to 35,000 yuan. This judgment is effective.

　　Comments: This case is the largest pirated textbook case seized in Shanghai in recent years. Fourteen people, including Zhu Jianjun and Luo Mingyong, formed a gang with unified supply, unified purchase price, unified selling price and unified dividends to illegally copy the teaching materials of certified financial analysts and international certified accountants. There are many people involved in the gang, and the division of labor among members is strict and the relationship is complex, so it is very difficult to obtain evidence.

　　The typical significance lies in that, in view of the fact that intellectual property crimes are frequently occurring, the criminal methods are constantly changing, and the criminals’ ability to deal with criminal attacks is also increasing, some local procuratorial organs have set up professional teams or specialized agencies to strengthen the handling of such cases. During the handling of this case, the Yangpu District Procuratorate of Shanghai made full use of the advantages of the professional case handling mechanism, put forward opinions on the fixation of electronic evidence and the reinforcement of offline evidence, actively guided the investigation, and laid a solid foundation for the successful handling of the case.

　　Typical case 7

　　Zhongfu Electronics Company and Li Qiang case of copyright infringement.

　　Case fact: In July 2011, the Education and Sports Bureau of pingdu city, Shandong Province invited public bidding to purchase computers, and Qingdao Zhongfu Information Industry Co., Ltd. (hereinafter referred to as "Zhongfu Information Company") won the bid. In September 2011, pingdu city Education and Sports Bureau signed a sales contract with Zhongfu Information Company, stipulating that Zhongfu Information Company was responsible for supplying goods and installing commonly used software free of charge. On September 20, 2011, Zhongfu Information Company entrusted Qingdao Zhongfu Electronics Co., Ltd. (hereinafter referred to as "Zhongfu Electronics Company") for installation. Li Qiang, the legal representative of Zhongfu Electronics Company, downloaded WindowsXP operating software and office(2003) office software from the Internet without the consent of Microsoft (China) Co., Ltd., and hired others to copy and install the downloaded software on 1076 computers. According to the appraisal, the WindowsXP operating software and office(2003) office software installed in Li Qiang are highly similar to those of Microsoft’s related genuine software files, accounting for more than 89% of them with the same binary, and the operating interface and software functions are the same.

　　Proceedings: On March 11th, 2013, pingdu city Public Security Bureau transferred Li Qiang for review and prosecution for copyright infringement. On March 27th, pingdu city Procuratorate filed a public prosecution in this case. On May 2, the pingdu city court made a judgment, finding Zhongfu Electronics Company guilty of copyright infringement and fined 150,000 yuan; Li Qiang was convicted of copyright infringement and sentenced to two years’ imprisonment, suspended for two years, and fined 50,000 yuan. This judgment is effective.

　　Comments: This case is a new type of copyright infringement case using pre-installed computer pirated software for profit.

　　The typical significance is that this case is the first case in which a computer seller in China was sentenced for pre-installing pirated software. The successful handling of the case has set a precedent for criminal crackdown on pre-installed pirated software on hard disks. The procuratorial organ’s public prosecution opinion on determining the crime of copyright infringement by the number of pre-installed pirated software was finally adopted by the judicial organ, which provided a reference for investigating and punishing similar cases in the future. After the case was reported by domestic and foreign media, it received extensive positive comments.
　　Typical case 8

　　Xiao Zonghua’s case of counterfeiting registered trademarks and Chen Yuejiao’s case of selling counterfeit registered trademarks.

　　Case fact: From 2010 to 2012, Taiwanese businessman Xiao Zonghua instructed others to organize a number of workers in Shantou City, Guangdong Province to produce counterfeit black sugar lollipops, and sold them to Chen Yuejiao and others, with a cumulative sales of more than 1.17 million yuan. Up to the time of the incident, Chen Yuejiao has purchased 155 counterfeit "plain-handed flowers" brown sugar lollipops from Xiao Zonghua for sale at a price of more than 70,000 yuan.

　　Proceedings: On September 8, 2012, Huli Branch of Xiamen Public Security Bureau filed an arrest with Siming District Procuratorate of Xiamen for the crime of selling goods with counterfeit registered trademarks, such as Xiao Zonghua and Chen Yuejiao. On September 14th, the District Procuratorate arrested Xiao Zonghua on suspicion of counterfeiting registered trademarks and arrested Chen Yuejiao on suspicion of selling goods with counterfeit registered trademarks. On June 26, 2013, the district procuratorate filed a public prosecution on this case. On September 20th of the same year, the District Court sentenced Xiao Zonghua to four years and six months’ imprisonment and fined him 600,000 yuan. Chen Yuejiao was sentenced to six months’ imprisonment and fined 40,000 yuan for the crime of selling goods with counterfeit registered trademarks. This judgment is effective.

　　Comments: This case is a key case supervised by the Ministry of Public Security, involving Fujian, Guangdong, Taiwan Province and other provinces. The infringed trademark is a well-known trademark in Taiwan Province, and the main person involved is from Taiwan Province, which has a great social impact.

　　The typical significance is that the qualitative opinions put forward by the procuratorial organs in handling cases are supported by the court’s judgment, and they also put forward corrective opinions on the irregular law enforcement in investigation activities, which has achieved good results in handling cases.

　　Typical case 9

　　Tianjin Meat Joint Factory v. Song Xiaoman (civil protest case of copyright dispute)

　　Case fact: Tianjin Meat Joint Processing Factory (hereinafter referred to as "Tianjin Meat Joint Factory") is a large state-owned enterprise engaged in pig slaughtering and meat product production. On January 13th, 1995, the factory began to use the image propaganda products of "cartoon pig". In 1999, Tianjin Meat Joint Factory signed an advertising agency release contract with Tianjin Mutual Advertising Co., Ltd. (hereinafter referred to as "Mutual Advertising Company"), stipulating that Mutual Advertising Company would act as the advertising agency of the factory from May 8 to June 6 of that year, and use the image of "cartoon pig" in TV advertisements. On May 31st, the product advertisement published by Tianjin Meat Joint Factory in "Tonight’s Evening News" and the patent certificates for the design of "sausage packaging bag" and "label (assured meat store)" obtained by the factory all used the cartoon pig. Since then, "cartoon pig" graphics have been widely used in product packaging, specialty store plaques, product advertisements and product transport carriages by Tianjin Meat Factory.

　　On April 7th, 2010, Song Xiaoman registered the cartoon pig as a trademark. On August 27th of the same year, Tianjin Meat Joint Factory filed an objection application with the Trademark Office of the State Administration for Industry and Commerce. On February 20, 2012, the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce ruled that the disputed trademark was revoked.

　　On July 30, 2010, Song Xiaoman filed an application with the National Copyright Administration, requesting that his work "Dragon Pig Lele" (i.e. "Cartoon Pig"), which was completed on March 25, 1998, be given to copyright registration. On September 2 of the same year, the National Copyright Administration issued a copyright registration certificate to him.

　　Proceedings: On July 14th, 2011, Song Xiaoman appealed to the Heping District Court of Tianjin on the grounds that the advertisement of Tianjin Meat Joint Factory infringed its copyright, demanding that Tianjin Meat Joint Factory stop the infringement and compensate for the losses. On April 10, 2012, the District Court ruled that Song Xiaoman’s claim was rejected. Song Xiaoman refused to accept and appealed. On September 17th, Tianjin No.1 Intermediate People’s Court, after hearing the case, held that the first-instance judgment was wrongly applied by law and revised it. Tianjin Meat Factory refused to accept the complaint and filed a complaint with the procuratorate. After examination, the Tianjin Procuratorate found that the facts identified in the final judgment lacked evidence, and filed a protest on December 3, 2012. On October 16, 2013, Tianjin No.1 Intermediate People’s Court found that the image of "cartoon pig" used by Tianjin Meat Joint Factory was legal and did not constitute infringement. The retrial judgment revoked the original final judgment and rejected Song Xiaoman’s claim.

　　Comments: The focus of the dispute between the two parties in this case is whether the use of trademark graphics infringes copyright. After protest, the procuratorial organ corrected the mistake of the original final judgment.

　　The typical significance is that the handling of this case is directly related to the people’s trust in well-known food brands. Procuratorial organs perform their civil litigation supervision duties according to law, accurately identify the facts of the case, and the protest opinions are supported by the court’s retrial judgment, which protects the legitimate rights and interests of obligees, maintains the normal market order and promotes the brand building of well-known enterprises.

　　Typical case 10

　　Wang Liang and Lin Jie v. Wuhan Administration for Industry and Commerce (administrative protest case of administrative compulsory measures)

　　Case fact: In August, 2005, Wuhan Administration for Industry and Commerce of Hubei Province (hereinafter referred to as "Wuhan Administration for Industry and Commerce") received a report from Shanxi Yabao Pharmaceutical Group Co., Ltd. (hereinafter referred to as "Yabao Company") that the "Ding Guibao Diarrhea Sticker" produced and sold by Wuhan Sanchu Technology Development Co., Ltd. (hereinafter referred to as "Sanchu Company") was suspected of infringing on the exclusive right of registered trademark of Yabao Company. After preliminary investigation, Wuhan Industrial and Commercial Bureau found that Sanchu Company’s behavior violated the relevant provisions of the Trademark Law and decided to file an investigation. On October 17th, 2005, Sanchu Company filed a trademark review application for the registered trademark "Ding Gui" with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce. On December 16, 2005, Wuhan Administration for Industry and Commerce lifted the compulsory seizure measures according to the relevant regulations of the State Administration for Industry and Commerce and after Sanchu Company provided a guarantee. On January 27, 2006, the Trademark Office of the State Administration for Industry and Commerce made the Reply on Issues Concerning the Trademark of "Ding Gui". On February 16th, 2006, according to the reply, Wuhan Administration for Industry and Commerce issued the Notice of Detaining Property, with Sanchu Company being suspected of producing and selling infringing goods. Sanchu Company refused to accept the decision and applied to Wuhan Municipal Government for administrative reconsideration. The reconsideration organ makes a reconsideration decision to maintain the original specific administrative act.

　　Proceedings: On April 29th, 2006, Sanchu Company filed an administrative lawsuit in Jianghan District Court of Wuhan, requesting an order to cancel the Notice of Holding Property made by Wuhan Administration for Industry and Commerce on February 16th. On June 30th, the District Court ruled to suspend the lawsuit on the grounds that "the basic administrative act of the accused specific administrative act has been brought by the plaintiff, and the trial in this case must be based on the trial result". On June 11th, 2009, Sanchu Company was approved for cancellation. On December 14th, the shareholders of the original company, Wang Liang and Lin Jie, continued the lawsuit as successors of rights and obligations. On December 21st, the first-instance judgment of the District Court found that the evidence of compulsory seizure measures of the Municipal Administration for Industry and Commerce was insufficient and should be revoked according to law. The Municipal Administration for Industry and Commerce refused to accept the appeal. On October 25, 2010, Wuhan Intermediate People’s Court made a final judgment to uphold the original judgment. The Municipal Administration for Industry and Commerce refused to accept the final judgment, and filed a complaint with the Wuhan Procuratorate on December 22, 2011, requesting to cancel the judgment of the second instance and maintain the Notice of Detaining Property made by it. After examination, the Wuhan Municipal Procuratorate considered that the judgment of the second instance was wrong, so it submitted a protest to the Hubei Provincial Procuratorate on June 26, 2012. On January 8, 2013, the Provincial Procuratorate lodged a protest with the Provincial High Court. After accepting the protest, the Hubei Provincial High Court ordered the Wuhan Intermediate Court to retry. The Wuhan Intermediate People’s Court held that the reason for the protest by the procuratorial organ was established, and the original judgments of first instance and second instance were revoked.Reject the claims of Wang Liang and Lin Jie.

　　Comments: One party in this case refuses to accept the administrative compulsory measures taken by the administrative department for industry and commerce against the property suspected of infringing the exclusive right to use trademarks, and brings an administrative lawsuit. First, the court of second instance ruled that the Industrial and Commercial Bureau lost the case. After the procuratorial organ protested according to law, the court changed the sentence after retrial.

　　The typical significance is that this case happened in the field of drug supervision closely related to people’s lives, health and property safety, and the trademark brand involved enjoys a high reputation in China and has a great social impact. The procuratorial organs exercised the right of administrative protest in time according to law, which prompted the court to retry and change the judgment, and supported the administrative protection of the trademark exclusive right of the obligee by the administrative department for industry and commerce. (Manuscript Coordinator: Our reporter Xu Yingyan)