作者： admin

Wang Jianlin’s Wanda has been a bit "troublesome" recently.

On the one hand, wanda plaza all over the country is constantly "selling", and on the other hand, it has been "debt collection" by Yonghui and Suning. In particular, Wanda Commercial Management’s trump card asset, wanda plaza, began to decrease.

First, the opening speed slows down, or the annual target cannot be achieved.

Under the dual pressure of listing and debt, Wanda Commercial Management has slowed down its expansion.

Before 2023, Wanda maintained the opening speed of at least 40+ commercial projects every year: in 2016, a total of 56 were opened, including 20 light assets; 50 seats opened in 2017; 52 seats opened in 2018; 41 seats opened in 2019; 45 seats will be opened in 2020; 51 seats were opened in 2021; 55 buildings were opened in 2022.

However, since 2023, Wanda’s listing pressure has increased and it is facing a huge "gambling agreement crisis". Although Wanda has already started to go to real estate, which has eased the pressure on development funds and expanded the market scale by light asset export management, it has also begun to reduce the market supply.

In 2023, Wanda opened 29 new commercial projects in China, including 28 wanda plaza and 1 Wanda Mao. In 2023, Wanda sold at least 9 wanda plaza.

In 2024, according to the statistics of Lianshang.com at the beginning of the year, it is estimated that 32 wanda plaza projects will be opened throughout the year, and the expansion speed will slow down. In fact, since 2023, Wanda has not disclosed its annual opening target. So, what is the situation completed this year?

According to the latest statistics of lianshang. com, by the end of October, there were 11 wanda plaza businesses in China. According to the plan, 11 wanda plaza will be opened in November and December.. It is estimated that the number of opening businesses in the whole year will be around 27, which will not only fail to meet the statistics at the beginning of the year, but may also set a lower opening volume than in 2023.

In the pre-opening table at the beginning of the yearhorseWanda plaza in Anshan County, Fenghua wanda plaza in Huzhou, wanda plaza in Hangu, Tianjin and wanda plaza in Lianjiang, Zhanjiang.There is no news about the progress of the project at present.Wanda plaza, the south city of Lishui, has become the future city of Lishui., which opened in August this year.

Wanda plaza, Qianjiang, Hubei and wanda plaza, Linping, Hangzhou were originally scheduled to open in October, but it is likely to be postponed until the end of the year.

In addition, two projects, Xiangyang Xiangzhou wanda plaza and Wenzhou Ruian wanda plaza, are scheduled to open at the end of the year, but there is no exact latest news at present, and it is not known whether they can open on time. Originally scheduled to open on National DayLu ‘an Yu ‘an wanda plazaIt has been confirmed that it will be postponed until 2025.

However, Wanda is still the largest commercial real estate management company in China.

According to the "TOP100 Shopping Center Enterprises in China in 2023" published by CCFA in June this year, by June 30, 2024, Wanda Commercial Management had 497 shopping centers (wanda plaza) with a total construction area of 68.98 million ㎡.

Wanda Commercial Management achieved an operating income of 52.325 billion yuan in 2023, a year-on-year increase of 6.11%; The net profit was 8.511 billion yuan, a year-on-year decrease of 31.9%.

Second, at least 30 wanda plaza have been sold.

Wang Jianlin mentioned at Wanda’s 2024 annual meeting that one of the tasks in 2024 is to reduce costs and increase efficiency.

In 2024, wanda plaza was frequently sold.

According to the statistics of Lianshang.com, from May 2023 to now, there have been at least 30 wanda plaza in China.(including Nanjing Wanda Mao)Be sold and renamed. Many of them are light asset projects, such as Hepu wanda plaza in Beihai changed its name to Hepu Commercial Center, Midea wanda plaza in Shunde, Foshan changed its name to Yueran Plaza in Shunde, Fengcheng wanda plaza changed its name to Hengtong Plaza in Fengcheng, Baihuting wanda plaza in Fuzhou changed its name to Jixiang Tiandi, and Fuzhou Gaoxin wanda plaza changed its name to Xianghe Tiandi.

Since 2024, the number of sales has reached 21. Recently, Wanda also sold Nanjing Wanda Mao, which is the first time to sell Wanda Mao products.

Nanjing Wanda Mao opened on June 1, 2018, gathering 228 merchants, including 9 major stores such as Wanda Studios, Wanda Baby King, Yonghui Supermarket and Decathlon. On the first day of opening, the passenger flow exceeded 260,000.

However, in September this year, Nanjing Wanda Mao Investment Co., Ltd. experienced industrial and commercial changes, and Dalian Wanda Commercial Management Group Co., Ltd. withdrew from the ranks of shareholders and added Kunhua.(Tianjin)Equity investment partnership(limited partnership)As a shareholder and wholly owned, at the same time, many key personnel have also changed. So far, Nanjing Wandamao is owned by new china life insurance co Co., Ltd. and CICC Capital Operation Co., Ltd. with 99.99% and 0.01% respectively.

According to the data, Nanjing Wanda Mao, which is mainly involved in the transfer of assets, is Wanda’s first large-scale cultural tourism project in Nanjing, with a total investment of 40 billion yuan and a total construction area of about 307,000 square meters.

At the same time, the first wanda plaza in Chengdu was also sold in October, which is still a masterpiece leading Wanda’s third-generation commercial complex.

Chengdu Wanda Commercial Plaza Investment Co., Ltd. suddenly changed its business, and Dalian Wanda Commercial Management Group, the original shareholder, withdrew and was replaced by Kun Hua.(Tianjin)Equity investment partnership(limited partnership)Sole proprietorship. Like Nanjing Wanda Mao, the boss behind this private equity fund is still New China Life Insurance with the background of central enterprises.

Chengdu Wanda Commercial Plaza Investment Co., Ltd. registered in Jinhua Road, Jinjiang District, Chengdu, and its Chengdu Jinhua wanda plaza opened at the end of 2007, with a commercial area of 180,000 ㎡, including 400,000 ㎡ apartments and office buildings. It is the first Wanda large-scale complex in Chengdu.

According to industry insiders, Lianshang. com revealed that the heavy assets businesses held by Wanda are all on the shelves, waiting for buyers.

Third, Yonghui and Suning "creditors" came to the door

In the past, investors who believed in Wang Jianlin were also looking for "debt" at any time.

The attack of "creditors" began in Yonghui.

On October 10, Yonghui Supermarket announced that the company had previously sent to Dalian Yujin Trading Co., Ltd.(referred to as "Dalian Yujin")The shares held by Wanda Commercial Management were sold, and the transfer price was about 4.53 billion yuan, which was paid by Dalian Yujin in eight installments. However, Dalian Yujin did not pay RMB 300 million for the fourth equity transfer before September 30 this year as agreed, which constituted a breach of contract.

Therefore, Yonghui Supermarket decided to send a notice of accelerated maturity to Dalian Yujin and the guarantors Wang Jianlin, Sun Xishuang and Dalian Yifang Group, demanding immediate payment and assuming joint and several liability for guarantee. It is worth mentioning that Sun Xishuang, the actual controller of Dalian, is a good friend of Wang Jianlin for many years.

On the evening of October 22nd, an arbitration announcement issued by ST Tesco showed that Suning.cn requested to award Dalian Wanda Group Co., Ltd. a share repurchase payment of 5.04 billion yuan to Suning.cn Group Co., Ltd. and its subsidiary Suning International Group Co., Ltd.

At the same time, it is requested that Wanda Commercial Management be jointly and severally liable for the above payment obligations of Wanda Group. At present, this arbitration request has been accepted by China International Economic and Trade Arbitration Commission.

Suning.cn believes that Wanda Group and Wanda Commercial Management violated the provisions of the Strategic Cooperation Agreement and triggered the share repurchase clause in the Strategic Cooperation Agreement. Wanda Group and Wanda Commercial Management refused to correct and delay the share repurchase, so based on the actual situation, they applied to Trade Zhong for a ruling according to the provisions of the Strategic Cooperation Agreement, requesting that Wanda Group and Wanda Commercial Management buy back some shares and pay the corresponding share repurchase money.

The "contradiction" between Suning and Wanda comes from Wanda’s listing gambling agreement.

In 2016, Wanda Commercial Management, which was also called Wanda Commercial at that time, chose privatization. According to the Wanda Commercial Privatization Project Book circulated at that time, the agreement signed by Wanda Commercial and investors stipulated that Wanda Commercial planned to be listed on the mainland main board market before August 31, 2018.If it fails, Dalian Wanda Group will buy back all the shares and pay 12% and 10% simple interest to overseas and domestic investors respectively.

However, Wanda’ s listing failed to meet expectations, and it was re-organized in 2018.Tencent, Suning.cn, JD.COM Group and Sunac China injected capital into Wanda again.Among them, Suning.cn contributed about 9.5 billion yuan, and Suning International held 4.02% of Wanda Commercial Management.

The details of the Strategic Cooperation Agreement have not been made public in the market, but there is clear insider information that all parties have agreed that Wanda should complete the listing before October 31, 2023. If the conditions are not met, Wanda should pay the repurchase money to investors.

However, it is not clear whether this provision really exists. Therefore, after the incident that Suning directly asked Wanda for the buyback money, it was also reported that an "insider close to Wanda" said that according to the investment agreement signed by both parties, Suning’s reason for asking Wanda to buy back the shares could not be established, and Wanda did not have the so-called breach of contract.

Obviously, the focus of the debate between the two sides is whether there is an "equity repurchase clause". However, no matter what the truth is, the pressure on Wanda Commercial Management is only a lot more.

　　[Going to the Grass-roots Level in the Spring Festival and Performing the Duty of Delegates]

　　Just after the Spring Festival, although the school has not started, Hao Jiping, member of Chinese People’s Political Consultative Conference and vice president of Xi ‘an University of Architecture and Technology, is busy. The two sessions of the National People’s Congress are just around the corner. He not only combed and summarized his experience in performing his duties in the past year, but also kept thinking, brewing and perfecting this year’s proposal.

　　"I have gained a lot." Hao Jiping summed up his performance as a member of Chinese People’s Political Consultative Conference in the past year.

　　At the two sessions last year, Hao Jiping submitted six proposals around his major and work, not only about promoting steel structure buildings, but also about improving the evaluation criteria of scientific research achievements. In July, he submitted a biweekly forum for Chinese People’s Political Consultative Conference on "Standardizing the soil pollution remediation industry and preventing the PPP model from increasing government debt". In August, as a member of Chinese People’s Political Consultative Conference, he was hired by the Ministry of Public Security as one of the 110 supervisors of Party style, political style and police style in China, and then made more than 10 suggestions on traffic problems in Xi ‘an. In September, Chinese People’s Political Consultative Conference accompanied a delegation of Shaanxi Provincial Committee members to inspect the implementation of the "Thirteenth Five-Year Plan" major projects in Shaanxi. In October, I participated in the inspection of Shaanxi letters and visits by the Central Letters and Visits Inspector Group … …

　　Hao Jiping was deeply impressed by his visit to Shaanxi’s "Thirteenth Five-Year Major Project Implementation". In just one week, he visited the intercity rail transit project from Xi ‘an North Station to Xi ‘an Airport and the construction of Yinxi high-speed rail project, the reconstruction and expansion project of Shaanxi History Museum, the protection project of Chang ‘an site in Han Dynasty, the reconstruction and expansion project of Xi ‘an Beilin Museum, the large aircraft project of aviation industry Xi ‘an Aircraft Industry Group Co., Ltd. and Shaanxi Automobile Holding Group Co., Ltd.

　　"Although I am in Xi ‘an, I used to have limited knowledge of such projects around me. This time, every time I went with the group, I was excited and deeply proud of the achievements China has made in the 40 years of reform and opening up. " Hao Jiping said that through a series of solid investigations and investigations, he suggested increasing the research and development of key technologies of modern industry, especially changing and improving the key links of current research and development topics, such as topic selection, project establishment, inspection and acceptance, attaching great importance to the transformation of scientific research achievements, and earnestly strengthening the leadership over the transformation of scientific research achievements.

　　What is the most important duty and mission of Commissioner Chinese People’s Political Consultative Conference? "Come up with a proposal that can truly reflect the voice of the masses." Hao Jiping believes that the quality of the proposal is the lifeline of his performance.

　　"This is what I think and do all the time." Hao Jiping said that Committee member Chinese People’s Political Consultative Conference’s performance of duties permeates all aspects of his work, and the information collected at any time and place may become a part of his proposal. He said that the teachers of Xi ‘an University of Architecture and Technology are also willing to give him advice. "I will also collect social conditions, public opinions and proposals through the United Front Work Department of the school, the school office and the community."

　　Cherishing the quality of the proposal, Hao Jiping set his own performance requirements — — "No research, no speech". He hopes that through full investigation, he can listen to the voices of the grassroots and make the suggestions well-founded. Therefore, the proposals submitted by Hao Jiping are all in the field of architecture and education that he has been deeply involved in for many years. "Members should not only write proposals from a personal point of view, but also pay attention to social conditions and public opinion, listen to the voices of ordinary people, and collect and sort out information to write proposals in combination with their own experience in the field of work." Hao Jiping said.

　　As the vice chairman of Shaanxi Provincial Committee of NLD and the president of china construction metal structure association, during his tenure as a member of the 12th Chinese People’s Political Consultative Conference Committee, he researched and completed the Proposal on Improving the Quality of Postgraduate Education in China, which comprehensively and systematically analyzed and summarized the problems existing in postgraduate enrollment. He believed that under the current national unified examination mode, the talent selection mechanism was too rigid, and the cost and risk of examination organization were high, which was not conducive to the selection of outstanding talents with innovative comprehensive quality potential in colleges and universities. Therefore, he called for the reform of postgraduate enrollment methods and the implementation of independent enrollment in colleges and universities under the application assessment system. The proposal was compiled by the Shaanxi Provincial Committee of the NLD and the Central Committee of the NLD, submitted to the Chinese People’s Political Consultative Conference Conference, and was rated as an excellent proposal of the 12th National Committee of the Chinese People’s Political Consultative Conference.

　　Regarding this year’s proposal of the two sessions, Hao Jiping told reporters that he still pays attention to education, undergraduate education and personnel training, and how Chinese colleges and universities can cultivate socialist builders and successors with all-round development in morality, intelligence, beauty and labor.

　　Reporter’s notes

　　Only by solid research can we find the real problem.

　　In the process of being interviewed by reporters, the word that Committee member Hao Jiping said the most was "investigation".

　　He said that only through solid investigation and study can we find the real problems and find out the causal relationship behind complex things. A series of investigation and research activities last year made him more and more aware of the importance of research. Hao Jiping said: "Some big projects and projects that attract worldwide attention are close at hand, but without in-depth investigation, it is impossible to have a systematic and all-round understanding and understanding. If you don’t understand, how can you know, not to mention valuable suggestions. "

　　Without understanding, it is also difficult to have an objective evaluation. After participating in the inspection of Shaanxi’s letters and visits by the Central Letters and Visits Inspectorate, Hao Jiping found that the strictness and seriousness of the inspector’s work far exceeded his imagination. "They don’t shy away from problems, they don’t shy away from problems, they are real swords and guns, and they go straight and straight, that is, they want to solve practical problems and do practical things for the people."

　　Undoubtedly, investigation and study are the foundation of seeking something and the way to accomplish it. Only by going to the front line to investigate and obtain first-hand information can we think about what the people think, worry about what the people are anxious, and solve the most direct and realistic interests that the people are most concerned about. It can be said that as long as you work hard, a convincing and high-quality proposal will be born.

　　In-depth and meticulous investigation is the basis and premise of becoming a qualified member of Chinese People’s Political Consultative Conference. However, there are many questions about how to use the survey results and from what angle to understand them. "An excellent proposal can’t be confined to one store and one household. Committee member Chinese People’s Political Consultative Conference must consider the issue from the overall situation of the country and stand on the macro level in order to put forward suggestions that really benefit the country and the people."

　　 (Reporter Jin Haotian)

The news of Youth Science Pictorial is called "living fossil" because other species similar to this creature only exist in fossils, and there are no other existing similar species. "Living fossil" creatures have survived major extinction events and retained their original characteristics. The following 15 kinds of animals can all be called "living fossils"!

earth pig

The aardvark, also known as the African anteater, is a burrowing animal that moves at night, and it is also the only animal in the Cladocera. From a genetic point of view, the aardvark can be called a "living fossil" because of its chromosome arrangement. Elephants can be regarded as relatives of aardvark, although the kinship is very far away.

lesser panda

These lovely animals come from the temperate forests of the Himalayas. Although they have "panda" in their names, they have almost nothing to do with giant pandas. Their lineages are more similar to those of bears and skunks, weasels and raccoons, but they do belong to a separate species. If you have to ask what it has to do with giant pandas, it may be that they all like to eat bamboo, but there is no evolutionary relationship.

Beaked-headed lizard

Wedge-toothed lizard, two lizard-like animals, is the only representative of the remains of coracoids that appeared in the early Triassic, and is called "living fossil". It is the only surviving reptile of the beak leader. Only found in some small islands in New Zealand.

nautilus

Nautilus is a marine mollusk, which has experienced hundreds of millions of years of evolution on the earth, but its shape and habits have changed little. It is called "living fossil" in the ocean and has high value in studying biological evolution and paleontology.

Purple frog

Purple frog is a kind of frog with purple body. It belongs to a frog that only exists in Seychelles. Its mouth is very similar to that of a pig, and it spends most of the year underground at a depth of 4 meters. This frog belongs to a branch of a special frog that lived in the ancient dinosaur period. Purple frogs were only discovered in India in 2003 because they live underground, and they only appear for two weeks in the rainy season, and they have been living invisibly at other times.

platypus

The platypus is one of the most primitive mammals. It is an incompletely evolved mammal with very few species. It is the only animal in the same genus and one of the lowest mammals. The platypus appeared 25 million years ago and still lives in Australia. Due to the small number and distribution of platypus, no subspecies have been found yet.

Mantis shrimp

Mantis shrimp is neither a shrimp nor a mantis, and has not changed in its 400 million years of evolution. They usually appear in all kinds of beautiful colors, and are famous for their powerful pincers. They are competitive in character, so you should not provoke them easily. But they also have a gentle side. Some mantis shrimp will be monogamous and stay with their partners for 20 years. They also have the most advanced eyes in the animal kingdom, which can distinguish 12 colors and various forms of polarized light. In contrast, humans can only distinguish 3 of them.

hagfish

These animals look like sticky eels, but many experts don’t think they are fish. In fact, some taxonomists are hesitating whether they belong to vertebrates. When blind eels are threatened, they will secrete mucus to help them escape the pursuit of natural enemies. From the evolutionary point of view, their appearance can be traced back to 330 million years ago, and they represent an important life connection between vertebrates and invertebrates.

hoatzin

Musk pheasant is called because it has a strong musty smell in its body. The classification of this species is controversial, and it is related to both Cudraformes and Chicagoformes. Very good at climbing, the young bird’s forelimb has two claws, similar to Archaeopteryx and Confucius bird, but it is not the original character, but a special adaptation to climbing life.

koala

Koalas, also known as koalas, are Australia’s national treasures, as well as Australia’s peculiar and precious primitive arboreal animals. But koalas are not Xiong Ke animals, and they are far apart. Xiong Ke belongs to Carnivora, while koalas belong to Marsupials. They have existed on the earth for at least 20 million years. At that time, they lived in tropical rain forests instead of eucalyptus forests as they do now.

Pignose turtle

Pig-nosed turtle is the only species of the genus Trionychus belonging to Trionychidae. Pig-nosed turtle is a highly aquatic freshwater turtle, which lives in water all the year round except spawning, so its limbs are specialized into flippers like turtles, which is unique among freshwater turtles.

Limulus amebocyte lysate [hü u]

Horseshoe crab is also called horseshoe crab because it looks like both shrimp and crab. Their ancestors first lived in Paleozoic shallow waters. Horseshoe crab has changed little in the past 445 million years, and it is an animal as old as trilobites.

goblin shark

The sword-nosed shark lived in the Cretaceous period. Their appearance is very similar to that of the existing Eupatorium odoratum, so some scholars reclassified Eupatorium odoratum into the genus Eupatorium odoratum. However, most shark experts believe that they are sufficiently different to form another genus. The sword-nosed shark has a long flat kiss, sharp and tapered teeth, which is very suitable for catching fish or tearing open prey.

Elephant shrew

Elephant shrews are named after their long elephant-like noses. They may be related to anteaters, elephants and even manatees, although they are far apart.

crocodile

As the most widely distributed living fossil animal, crocodiles have hardly changed in the following 230 million years since dinosaurs ruled the earth.

Original title: These 15 kinds of animals can be called "living fossils" of animals!

　　On the 11th, the reporter learned from the Shanghai Consumer Protection Committee that it disclosed ten typical problems of consumer complaints in 2020, including social hot issues such as home appliance repair, low-price trap and live broadcast.

　　First, unscrupulous merchants counterfeit home appliance brand official website, and consumers are charged high maintenance fees.

　　Consumers are generally used to inquiring about the maintenance telephone number and official website of brand household appliances on the Internet, but it is easy to find some fake brand official website whose domain name and brand name are very similar in online search. Once you call the page to ask for home maintenance, you will be charged a high maintenance fee.

　　Shanghai Consumer Protection Committee:Relevant Internet companies, especially online platforms, should strengthen the audit of the promoted projects, strictly implement the main responsibility of enterprises, and actively explore the fair mechanism of replacing bidding ranking with integrity. At the same time, consumers are also reminded: First, check whether the website is publicized by ICP, and check the relevant ICP filing information through the Ministry of Industry and Information Technology to identify whether it is a regular website; Second, when inquiring about home appliance repair enterprises, you can log in to the column of "Consumer Protection Committee Helps You" in "www.315.sh.cn" of Consumer Protection Committee in official website; The third is to verify the identity information of on-site service personnel before maintenance, and clarify the specific charging items and service standards; After maintenance, ask for documents and formal invoices in time.

　　Second, the low-cost experience is tempted to enter the game, and consumers encounter many routines.

　　Some merchants sell and display related services to consumers on short video platforms by making exquisite videos, and attract consumers at low prices. Once the consumer contacts the merchant, the other party first asks the consumer to pay a very low price, then increases the price layer by layer, and finally charges the consumer a high fee. This kind of low-cost experience routine is more prominent in many service fields such as photography and moving.

　　Shanghai Consumer Protection Committee:business operatorOperate in good faith according to law, abide by business ethics and assume social responsibilities;Related industriesStrengthen self-regulation and self-restraint, and work hard for the long-term stable and sustainable development of the industry;Related short video platformStrictly review the advertisements in the businesses, and set up convenient consumer feedback channels to regularly clean up illegal businesses. At the same time, it also reminds consumers to keep a clear head about low-price sales, rationally consume according to their own consumption power, and timely report to the Consumer Protection Committee or the administrative department about the situation of merchants’ induced and routine consumption afterwards.

　　Third, the live broadcast of goods is mixed, and the norms are strengthened first to help consumers protect.

　　Nowadays, live broadcast with goods is very common, and low price has become the biggest selling point to attract consumers in live broadcast rooms. The live broadcast of goods is mixed, and cheap and good quality is also likely to be a gimmick.

　　Shanghai Consumer Protection Committee:Remind consumers: First, choose a platform with large scale and high credibility, and carefully check the publicity information of merchants who have settled in the platform as sellers; Second, don’t blindly believe the anchor’s propaganda commitment, avoid impulsive consumption, and raise doubts in the live broadcast room in time; The third is to take screenshots in time to save business publicity information, publicity promises, chat records, shopping records, etc., and complain to relevant departments or consumer protection committees in a timely manner when problems arise.

　　Fourth, the express terminal delivery service is not standardized, and there are shortcomings in the management of franchise mode.

　　In 2020, Shanghai Consumer Protection Committee accepted a total of 475 complaints from Shanghai Yunda Freight Co., Ltd., and a large number of consumer conflicts focused on the delivery service at the end of the franchise point, involving the loss of express delivery without the consent of consumers, and the abandonment of express delivery at the door without the consent of consumers. Individual consumers reported that they were also abused by company staff during the communication process.

　　Shanghai Consumer Protection Committee:The "Provisional Regulations on Express Delivery" clearly stipulates: "An enterprise engaged in express delivery business shall deliver the express mail to the agreed address, the recipient or the agent designated by the recipient, and inform the recipient or the agent to accept it in person. The recipient or agent has the right to face-to-face acceptance. " Here, Shanghai Consumer Protection Committee urges express delivery companies to take practical and effective measures to fulfill express delivery service contracts according to law. At the same time, it also reminds consumers to complain to the postal department or the Consumer Protection Committee in time when they encounter related problems, and work together to build an orderly and worry-free express consumption environment.

　　Five, hotel accommodation, entertainment tickets are pre-sold at low prices, and it is difficult for consumers to make an appointment and refund.

　　Nowadays, many enterprises sell hotel accommodation or entertainment ticketing products at low prices through WeChat WeChat official account and mobile App. After purchasing, consumers need to make an appointment in advance to use them. However, some consumers will encounter repeated unsuccessful appointments and blocked applications for refunds.

　　Shanghai Consumer Protection Committee:Protecting consumers’ right to know and choose is very important for pre-sale products. It is suggested that relevant enterprises: First, clearly inform consumers of the sales quantity of products, the actual number of available reservations, the reservation dynamics and other information to protect consumers’ right to know, choose and fair trade; The second is to change the service rules and terms to protect consumers’ reasonable right to refund.

　　Sixth, gyms rely on empty promises to sell cards, and it is difficult for consumers to defend their rights.

　　In recent years, some fitness companies promised consumers that the swimming pool will be opened soon when they sold their cards in the early stage, but refused to cash them afterwards. Even promised consumers a refund, and then "disappeared", it is very difficult for consumers to defend their rights.

　　Shanghai Consumer Protection Committee:The Shanghai Consumer Protection Committee, together with the Municipal Market Supervision Bureau, the Municipal Sports Bureau and the Municipal Fitness Association, jointly formulated the "Shanghai Sports Fitness Industry Member Service Model Contract (2021 Edition)", set a "seven-day cooling-off period", clarified the situation of card withdrawal (refund), and made detailed provisions on the liability for breach of contract and the termination of the contract.

　　Seven, the abnormal operation of long-term rental apartments triggered a chain reaction, and consumers were trapped in multilateral disputes.

　　On the one hand, some long-term rental apartment operators will allow consumers to apply for loans, but they will not pay the prepaid rent to the landlord at one time. Once the capital chain breaks, consumers will face problems such as no room to live in, difficult to return the rent deposit and still have to repay the loan. On the other hand, the landlord will also ask the tenant to move out because he can’t receive the rent, which will lead to multiple contradictions.

　　Shanghai Consumer Protection Committee:On February 4th, 2021, ten departments, including Shanghai Municipal Commission of Housing and Urban-Rural Development, Municipal Market Supervision Bureau and Municipal Housing Management Bureau, issued the Implementation Opinions on Further Rectifying and Regulating the Order of Housing Leasing Market in this Municipality, which stipulated that "the lessee shall not be forced or induced to pay rent for more than three months at a time in the name of rent concessions", "housing leasing institutions shall open fund supervision accounts", "verification of housing information" and "real name information card system for employees" to further rectify the order of housing leasing market.

　　Eight, parents do not know that minors recharge online games and ask for a refund.

　　In 2020, affected by the epidemic in COVID-19, many children "stayed at home" for online classes, and minors recharged online games without their parents’ knowledge. Some minors even recharged as much as 100,000 yuan. When parents asked online game companies for a refund, they were often rejected by online game companies on the grounds of insufficient evidence.

　　Shanghai Consumer Protection Committee:It is suggested that relevant game companies should fulfill their social responsibilities and pay attention to the protection and care of minors; For some games suitable for young children, set relevant trading limits, strictly control game time, implement security verification, etc., and effectively strengthen front-end control. At the same time, parents are also reminded to fulfill their guardianship responsibilities, strengthen education and guidance on the healthy and rational use of online games by minors, manage mobile phone fingerprints and passwords, open SMS reminders, turn off small amounts of confidentiality, and reduce the possibility of minors recharging themselves.

　　Nine, the purchased products can appreciate, and be wary of the "sales routine" of merchants.

　　Some merchants will market ordinary handicrafts through "reservation" and "lottery", and even put forward the concept that products have "collectible value", and further attract consumers to place orders through gimmicks such as "preserving value" and "increasing value" to create an effect of "buying and earning". However, the physical object is not consistent with the promotion of the merchants, and even the merchants refuse to deliver the goods and delay the delivery.

　　Shanghai Consumer Protection Committee:Consumers should be extra cautious when choosing collectibles, and consume rationally in combination with demand. In case of pre-sale of products by merchants through WeChat WeChat official account, consumers should also pay more attention, carefully verify and check the registration information of merchants, and keep relevant service commitments, so as to find out the subject, keep evidence and facilitate rights protection.

　　Ten, the second-hand car platform is lazy to take responsibility, and it is easy for consumers to buy a car with loans, but it is difficult to lift the mortgage.

　　Some second-hand car trading platforms not only profit from the second-hand car trading, but also profit from it by providing loan channel business to consumers. In the process of handling loans, consumers are usually unfamiliar with the company that actually provides loans, and there is no way to directly contact or find the lending company. In this "back-to-back" situation, consumers will encounter many difficulties in canceling the mortgage.

　　Shanghai Consumer Protection Committee:Urge relevant platforms: First, abide by the principle of operating in good faith and in accordance with the law, earnestly assume due main responsibilities, and actively cooperate with consumers to handle procedures such as mortgage cancellation; Second, before signing a contract with consumers, consumers should be clearly and conspicuously informed of relevant rights and obligations and important information, especially the loan provider and the methods and procedures for handling the mortgage procedures, so as to fully protect consumers’ right to know and choose; At the same time, the Municipal Consumer Protection Committee also reminds consumers to be extra cautious when buying used cars through online loans. Be sure to understand the details and the contract rules before paying, and save the electronic contract in time to protect their rights. (CCTV reporter Wang Dianjia)

Recently, there have been some waves in the consumption life of young people.

"You love me, I love you, honey snow and ice city are sweet" booked the phenomenal explosion of the consumer circle in 2021 in advance, and everyone suddenly returned to the golden age of melatonin and BBK.

"Listener friends" paid the bill very much and showed their love in high profile. "You don’t think I am poor, and I don’t think you are low." At the same time, as of June, the number of stores in Honey Snow Ice City was close to 17,000.

Watching the explosion of this tea brand, we are curious about two things:

The Internet in 2021 is full of emotions of "beating consumerism" and "cost performance is king", but what is the behavior logic of young people when it comes to practical consumption decisions?

Everyone says that this is the best era of domestic products, but what kind of domestic brands do young consumers like in this era?

In June, DT Finance and CBNData launched the "2021 Young People’s Consumer Behavior Survey".

It is necessary to explain the sample situation first. The number of valid samples collected in this survey is 2,131, of which the post-90s (33.2%) and post-90s (35%) account for the most, and more than 60% (64%) are women, and nearly half (47.8%) are from first-tier cities.

Therefore, the analysis conclusion based on this survey has limitations, which can better reflect the choices and trends of "big cities", "youth" and "women" groups to some extent.

Based on the investigation of the above groups, we have summarized seven trends. The following will focus on three propositions: why do young people pay the bill, who can influence young consumers’ decision-making and how young people view "brand" now.

01

"Life needs" and "cost performance" are the most important decision-making factors.

We set up a series of questions in the questionnaire, hoping to know why people are spending.

French philosopher jean baudrillard put forward the logic of consumer society: people consume not the use value of goods and services, but their symbolic meanings.

However, according to the answers collected in this survey, there is a trend that young people want to return to the use value of goods and services.

When answering "What are the most important factors to consider when buying goods", 93% people chose "what they need in life", and almost half of them chose "high cost performance", which is the TOP 2 factor that affects consumption decisions.

The importance of "needs in life" in youth consumption decision-making is beyond our expectation. But there are traces to follow.

Indeed, more and more young people are beginning to reflect on consumerism and the true meaning of "buying in buy buy". Douban’s "Don’t buy | consumerism retrograde" group has attracted more than 230,000 members, advocating "not blindly following the trend and not being caught up in consumerism".

(Source: Douban)

Everyone has become sensitive to obvious consumerism words such as "live in the present", "limit" and "last time".

Nowadays, when it comes to super online celebrity products/online celebrity stores, it is easy to be labeled as "IQ tax". People have been very clear about the routine behind this: first construct meaning, then create scarcity, and then realize the harvest of consumption symbols. So I was wary. In 2019, phenomenal online celebrity products such as Starbucks Cat Claw Cup, Uniqlo and KAWS joint name UT have been rare in recent two years.

02

If you can improve your experience, you are willing to accept the premium of goods.

The current "anti-consumerism" of young people is not to suppress their desires, nor to strictly refer to the advocacy of MUJI or ins bloggers, and to pursue simplicity, simplicity and environmental protection in order to flaunt their "minimalist lifestyle"-this is also symbolic consumption.

Young people should return to "real need". But the question is how to define "need". From the survey results, "need" has not reached the point of "pure pragmatism".

Young people still care about the characteristics of goods that represent "consumption upgrading". They will buy a product for the sake of "good quality" (35.7%) and "passing the customs" (30.8%). Moreover, when answering the question "What characteristics are you willing to spend more money on?", quality, health and face value rank high, and they are all related to getting a better experience.

If the product’s face value can meet your needs and make you happy, even if the design is complicated or even suspected of over-packaging, you can buy it or even spend more money on it. Of course, it is also possible to pay for simple and elegant design, which depends on personal aesthetics, and there is no fixed template.

The core point is that when deciding whether to spend more money on these traits, the protagonist is not a commodity, nor is it the surrounding views, but himself.

In the answer of "Why do you choose to buy again" in this survey, "Good sense of use" (77.6%) ranks the highest, while "recognition of people around you" (3.2%) ranks only higher than "celebrity endorsement with likes".

Compared with others’ approval, young people care more about whether they are really comfortable and happy. If "anti-consumerism" is to strictly practice "not getting happiness through consumption", most young people can’t actually do it, or subjectively don’t intend to do it.

03

The consumer demand of "showing individuality" still exists, but it may not be all for showing off.

Although most young people are tired of labeling themselves with consumption, the consumption demand of "showing individuality" is still worth our continuous tracking.

In the answer after 00, "showing individuality" ranks fifth in the commodity characteristics that are willing to spend more money on it.

It can’t be completely judged whether the "showing personality" chosen here after 00 is biased to show off or to communicate and express. But we have observed that consumer socialization is becoming popular in the Z generation. At present, with high uncertainty and liquidity, the traditional and long-term stable relationship is difficult to maintain, but loneliness and boredom really exist, and many new forms of relationship appear, and forming a new aggregate relationship through consumer interests is one of them.

Young people buy blind boxes, Chinese clothes, sneakers and cosmetics … Not only are they buying the functions of playing, wearing and using goods, but strangers will reach mutual recognition by buying the same goods, share knowledge and experience in communities, offline activities, online platforms and other occasions, and use slang words that only their own people can understand to form a community.

This seems to be somewhat similar to the familiar consumerism, but it has changed from distinguishing "class" to distinguishing "sub-cultural circle".

However, it can also be explained that the signs of the "fourth consumption era" proposed by San Pu Exhibition, a Japanese consumer observer, are beginning to appear. With the maturity of the consumer society, "people’s demand for materials is getting weaker and weaker, but their demand for the relative fullness of interpersonal relationships is getting stronger and stronger". Therefore, "material is just a means to create interpersonal relationships in people’s eyes".

04

In the Z generation, over 40% do raiders through the video platform.

It is probably common sense that video and social platforms have a deeper and deeper influence on young people, but we still care. How deep is the influence?

Doing raiders is a necessary skill for contemporary young people to "shop rationally". Only 4.5% of the respondents said that they never do raiders.

When looking at the answer to "What channels do you usually use to do raiders", DT Jun obviously felt "the age difference".

8 and 9 are a demarcation point. Is the highest-ranked shopping strategy channel among the post-80s and post-80s "search engine" or the traditional "I don’t know where to look" mode? Among the post-90s, post-90s and post-00s, the highest ranked channels are "social platforms such as Little Red Book and Weibo", and nearly 60% of the respondents voted for this item. Let’s see what netizens say before buying.

Even after 90 s and 00 s, which are almost directed at the same wave, the difference is not small. In the post-90s generation, only 29% of the respondents indicated that they would use "bilibili, Tik Tok and other video platforms" as a strategy, and in the post-90s generation, the proportion reached 43.3%. For young people of generation Z, it is a routine operation to watch the evaluation videos searched out before buying a noise-reducing earphone.

05

Compared with the authority of KOL, young people are more concerned about the advice of "real individuals"

Social and video platforms have a great influence on young people’s consumption decisions, but the specialties of these platforms: KOL (Opinion Leader) and online celebrity, are not so influential.

In the survey of "through which channels do you usually plant a product", nearly 60% of people chose "friend recommendation", ranking first, and KOL recommendation ranked fifth.

Because brand placement is becoming more and more common, the relationship between KOL and its recommended/evaluated products is inevitably utilitarian and its credibility is reduced. Young consumers also understand this. Everyone will watch the evaluation, but they will not just stare at a fixed KOL. They have to cross-observe and carefully distinguish the advertising content.

So truth becomes precious. Compared with KOL, more young people want to refer to spontaneous feedback from real users.

Under the question of "which factors can most affect the decision before ordering", more than 70% of the respondents chose "User Message", while only about 20% chose "online celebrity Evaluation Results".

06

The younger you are, the less you care about the concept of "big brand"

Another factor related to trust is brand, and everyone’s attitude towards "big brands" has been divided.

In the final analysis, the purpose of building a big brand is to establish authority and trust and enhance premium and stickiness. Judging from the survey results of DT Jun, there are indeed nearly 2 adults who are willing to spend more money on "big brands"; However, there are also nearly 3 adults standing on the opposite side, saying that "big brands" are not worth spending more money.

Relatively speaking, the younger you are, the higher the proportion of people who are unwilling to accept the premium of big brands. Only 20.5% of the respondents after 1985 think it is not worth paying for "big brands", which is 29.8% after 1995 and 32.3% after 00.

Judging from people’s consumption attitudes towards different categories, this difference is partly due to the different consumption structures of people of all ages.

07

Facing different categories, young people’s consumption attitudes are very different.

According to the answers to questions such as "Which categories tend to be old brands that are more than 10 years old when buying", "Which categories will be willing to keep trying new brands", "Which categories will be willing to keep trying new products" and "Which categories will make strategies before buying", we have carefully looked at the different consumption attitudes of people in consumer goods, and listed the following categories as representatives:

(1) durable goods with certain technical threshold, such as household appliances and 3C digital products.

This is the category with the highest brand loyalty. When answering "Which products are you willing to keep trying new brands", only 8.8% of the respondents chose home appliances and 15.4% chose 3C digital products such as mobile phones.

Whether it’s home appliances or 3C digital, one parameter and function is complicated, which is not easy to understand at a glance; the other is that it will generally be used for a long time after being bought, so many evidences are needed before making a decision, and even "big brands" are needed to add a little certainty. It is precisely because of the high cost of trial and error and changing operating habits that once trust is established, it is not easy to "climb the wall".

② FMCG products with certain technical threshold, such as beauty care.

Although everyone will not use a single beauty care product for too long, even if it is not suitable, they can turn the front of the car in time. However, consumers are still cautious when choosing these products that are in direct contact with the body and skin. Nearly 50% of people will make a strategy before buying beauty products, 35.3% of the respondents will tend to choose brands that have been over 10 years, and only 15.2% will express their willingness to keep buying innovative products.

Being cautious about products, people’s loyalty to beauty care brands is not too high, and 35.4% of the respondents said that they would be willing to try new brands when buying such products.

③ Fast-moving consumer goods with low technical threshold but "showing" demand, such as clothing, shoes and bags, and household daily use.

The characteristics of consumers’ "seeking freshness" are fully reflected when buying such goods. In the options of "willing to try new brands" and "willing to try innovative products", clothing, shoes and bags and household daily use have won high votes. In particular, clothing shoes and bags, "won" the lowest category of consumer brand loyalty.

Generally speaking, consumers have higher brand loyalty to durable goods and lower brand loyalty to FMCG. When buying goods with certain technical content, they will be more cautious and spend more time on raiders, so they will be more inclined to buy old brands to enhance certainty; When buying products whose appearance or function iteration will affect the user experience, they will be happy to try innovative products.

According to age, the younger you are, the more willing you are to try new brands and products in beauty care, clothing, shoes and bags, jewelry and other categories.

Write it at the end

If we can only use one word to describe the core guide of young people’s consumption life, we will choose-"truth".

Young people like a more realistic consumption environment.

Whether it is brand communication or obtaining consumer information by yourself, it is hoped that it is consistent with the actual situation of goods. Because "is it worth it" is an important criterion, we can only make an evaluation if we know the real situation.

Dazzling, forcibly packaged new concepts and new words are contrary to the principle of truth. But this does not mean that young people naturally reject more expensive and premium goods. Everyone emphasizes "cost-effective" rather than "cheap", and quality, design, function and sense of use all belong to "sex". If it’s more expensive but really worth it, it’s acceptable.

Young people really face their "needs".

The popularity of "spelling a single celebrity" and "Versailles" has dispelled "symbol consumption" and greatly reduced the credibility of "sun-baked life". It is a general trend to return to oneself. Young people are more wary of new demands arising from "everyone else has it" or "what others think". Therefore, do I really need it before paying money?

Although living in a consumer society, people’s consumption can’t be an isolated action, and their "needs" can’t avoid being shaped and interrelated with others-"truth" is also constructed. However, it is impossible for most of us to escape from the independent existence of the system, take ourselves rather than others as the starting point of consumption, and aim at satisfying ourselves rather than others, even if we live for ourselves.

We think about the way, concept, significance and trend of consumption … A fundamental question is, what is consumption?

Japanese scholar Masakazu Yamazaki’s summary in The Birth of Flexible Individualism is worthy of reference. Consumption is to take the consumption and regeneration of goods as the superficial purpose, but in fact the pursuit is to spend time fully.

Regardless of whether happiness comes from consumption or not, I wish you all real happiness.

Authors: Tang Yeqin, Amy; Data: Ni Keyang, Dong Daoli; Design: Qi Zhen; Proofreading: Zheng Shuya